Commerce Sem 5

IMPORTANCE QUESTIONS FOR SEM 5
COMMERCE.
MODULE 1.
a) How strategic marketing differs from traditional marketing? Explain.

b) Discuss the various components of Marketing Information System.
c) Explain in detail any two factors influencing consumer behaviour.
d) Define Marketing. Explain its functions in detail.
e) What is Data Mining? Discuss its significance in Marketing.
f) Explain the term Market Segmentation. What are the bases of Market Segmentation?
MODULE 2.
a) Describe the management of different stages of Product Life Cycle.

b) What is Packaging? Explain the essential of a goods packing.
c) Explain the various factors affecting pricing.
d) What is Branding? Discuss its components.
e) What do you mean by Service Positioning? Discuss the challenges in Service Positioning.
f) Explain the factors affecting the pricing of a product.
MODULE 3.
a) Explain the different types of traditional channels of Distribution.

b) What is Promotion? Explain the important elements of Promotion-mix?
c) Discuss the components of Sales Management.
d) Explain the traditional channels of distribution in Marketing.
e) Discuss the process of personal Selling.
MODULE 4.
a) Explain the competitive strategies for Market Leaders and Market Followers.
b) What are the features of Indian Rural Market?
c) Elaborate various careers in marketing in 21st century.
d) Explain the general role of consumer organizations in protecting consumers against
unethical practices by marketers.
e) What is Digital Marketing? Explain the trends in Digital Marketing.
f) Discuss the skill sets required for effective Marketing.
SHORT NOTES.
a) Importance of Marketing.
b) Bases of Marketing segmentation.
c) Strategies of product positioning.
d) Integrated Marketing Communication.
e) Unethical practices in Marketing.
f) Factors contributing to success of a brand.
g) Market Information System.
h) Packaging
i) Components of Sales Management.
j) Competitive strategies for market challengers.
k) Brand Equity.
l) Green Marketing.
ECONOMICS
MODULE 1.
a) Discuss the role of social infrastructure in education.

b) Examine various skill development and training programmes.
c) Discuss the various advantages of foreign direct investment.
d) What is liberalization? Explain the different policy measure undertaken to liberalise the
Indian economy since 1991.
e) Explain the role of social infrastructure related to health.
f) Explain any seven Sustainable Development Goals.
MODULE 2.
a) Explain the main features of the National Agricultural Policy 2000.

b) Critically examine the agricultural price policy of the government of India.
c) Discuss the various measures introduced by the government to improve agricultural
marketing in India.
d) Discuss the role of different financial institutions in providing rural credit.
e) Explain the policy initiatives to improve agricultural marketing in India.
MODULE 3.
a) Enumerate the achievements of disinvestment policy in India.

b) Discuss the measures to control industrial pollution in India.
c) What role has the services sector played in India since 1991?
d) Bring out the main features of Competition Act of 2002.
e) Explain the measure to promote MSME sector in recent years.
f) Explain the growth of services sector since 1991.
MODULE 4.
a) Bring out the issues and challenges of banking industry in India.

b) Explain the Structure of Indian money Market.
c) Examine the various capital market reforms introduced in India.
d) Explain the recent trends in Indian banking sector.
e) Explain the various money market instruments.
f) Explain the role of SEBI in the development of capital market.
SHORT NOTES.
a) Objectives of New Economic Policy.

b) Sources of agricultural finance.
c) Competition Act, 2002
d) Recent trends in Insurance industry in India.
e) Role of MNCs in India.
f) The major components of supportive enabling environment.
g) Globalisation
h) Make in India
i) Agricultural Pricing Strategies.
j) Measures to control industrial pollution.
k) Measure of develop the insurance sector.
l) Structure of Indian capital market.
EXPORT MARKETING
MODULE 1
a) What is Export Marketing? Explain the basic features of export Marketing.

b) Explain the various problems faced by India’s export sector.
c) Discuss India’s services exports since 2015.
d) Explain the factors influencing export marketing.
e) Explain briefly region wise India’s export since 2015.
MODULE 2
a) Distinguish between tariff-barriers and non-tariffs barriers.

b) Discuss the negative impact of regional economic groupings on export marketing.
c) Explain the steps involved in market selection process.
d) Explain the brief various WTO agreements.
e) Discuss the need for conducting overseas market research.
MODULE 3.
a) Explain in brief the highlights of India’s Foreign Trade Policy 2015-20.

b) Briefly explain the negative list of exports.
c) Discuss the benefits extended to STPs with regards to export marketing.
d) Briefly explain Deemed Exports.
e) What are EOUs? Discuss the benefits given to EOUs.
MODULE 4
a) Discuss in brief the ASIDE, scheme extended to the Indian exporters.

b) Briefly discuss the assistance provided by Commodity Boards to Indian exporters.
c) Explain in brief the Export Advance Authorisation Scheme.
d) Discuss IRMAC scheme given to exporters.
e) Explain the assistance provided by ITPO to Indian exporters.
f) Briefly explain the Duty Drawback scheme.
SHORT NOTES
a) Factors influencing export marketing.

b) Non-tariff barriers.
c) Towns of Excellence
d) Duty Drawback Scheme.
e) Importance of export marketing to a firm.
f) DGFT.
g) Problems of India’s export sector.
h) Types of Tariff Barriers.
i) Commodity Boards.
j) Importance of export marketing from the view point of nation.
k) Negative list of exports.

Commerce Sem 5

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IMPORTANCE QUESTIONS FOR SEM 5

a) How strategic marketing differs from traditional marketing? Explain.

a) Describe the management of different stages of Product Life Cycle.

a) Explain the different types of traditional channels of Distribution.

a) Discuss the role of social infrastructure in education.

a) Explain the main features of the National Agricultural Policy 2000.

a) Enumerate the achievements of disinvestment policy in India.

a) Bring out the issues and challenges of banking industry in India.

a) Objectives of New Economic Policy.

a) What is Export Marketing? Explain the basic features of export Marketing.

a) Distinguish between tariff-barriers and non-tariffs barriers.

a) Explain in brief the highlights of India’s Foreign Trade Policy 2015-20.

a) Discuss in brief the ASIDE, scheme extended to the Indian exporters.

a) Factors influencing export marketing.

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