M Advertising 1st Edition Arens Test Bank
M Advertising 1st Edition Arens Test Bank
M Advertising 1st Edition Arens Test Bank
https://testbankfan.com/download/m-advertising-1st-edition-arens-test-bank/
Chapter 02
The Economic, Social, and Regulatory Aspects of Advertising
1. The economic effect of advertising triggers off a chain reaction of hard to predict economic
events.
True False
2. Advertising adds value to a brand by educating customers about new uses for a product.
True False
5. When an ad states that chicken soup made with Swanson chicken broth "tastes as good as
grandma", it is using puffery.
True False
6. Critics claim advertising is so powerful that consumers are helpless to defend themselves
against it.
True False
7. Critics argue there is too much advertising due to the proliferation of new media.
True False
2-1
8. Advertisers today do not use male and female stereotypes in their ads.
True False
10. Adherence to ethical and socially responsible principles is the moral obligation of
advertisers.
True False
11. The U.S. Supreme Court does not differentiate between speech and commercial speech.
True False
12. While most children and parents are still joint consumers, more and more children are
becoming sole decision makers.
True False
13. Because there are so many federal, state and local agencies that regulate different aspects
of advertising, advertisers sometimes find it difficult to comply with regulations.
True False
15. When State Farm insurance uses advertising to show that it has lower rates than
Progressive insurance, it is using comparative advertising.
True False
2-2
Chapter 02 - The Economic, Social, and Regulatory Aspects of Advertising
16. The FTC can request a company to use corrective advertising, but it may not legally
require a company to do so.
True False
17. The big cursive G that appears in all ads for General Mills cereals is an example of a
trademark.
True False
18. The chief function of the consumer protection agencies found in many cities and counties
is to act as a watchdog for the federal regulators.
True False
19. The largest of the U.S. business-monitoring organizations is the Better Business Bureau.
True False
20. Uniform newspaper advertising codes make it easy for advertisers to make sure that their
ads meet all legal and ethical requirements.
True False
Essay Questions
2-3
Another random document with
no related content on Scribd:
having conquered the valley of the Nile, his lieutenant Amrou
suggested to him the formation of a canal direct from Suez to
Pelusium; but,” continues Monsieur Dupin, “was it likely that the
man (Amrou) who was guilty of burning the Alexandrian library,
should possess sufficient capacity to carry out so grand an idea.”
Now there are here almost as many errors as words. First, the
Emir Omar never did conquer the valley of the Nile. Secondly, he
could not have rejected the idea of the construction of a canal
from Suez to Pelusium, for the very good reason that the canal
already existed; and lastly, he did not burn the Ptolomean library
of Alexandria, as it had been destroyed two centuries and a half
previously.
[16] This literal translation from the passage in Arabic is due to
Silvestre de Sacy. G. Heyne, in his Opuscula Academica,
explains concisely all the vicissitudes the Alexandrian Library
underwent.
[17] Mémoire de C. Langlès, Magasin Encyclopédique, 1799, Vol.
III.
[18] Martinus Polonus died about the year 1270, that is to say 184
years after Marianus. His remarks on Pope Joan are not fit for
transcription.
[19] Familier éclaircissement de la question si une femme a été
assise au siège Papal de Rome: Amsterdam 1747, in 8ᵛᵒ.
[20] In his dissertation De nummo argenteo, Benedicti III.: Rome
1749, in 4ᵗᵒ.
[21] Inserted in vol. II. part 1. of the Rerum Italicarum Scriptores.
[22] Annales de Philosophie Chrétienne: Février 1863.
[23] This decree of the council is delivered in terms sufficiently
damaging to the reputation of the convent of which Eloisa was
prioress: “In communi audientiâ conclamatum est super
enormitate et infamiâ cujusdam monasterii sanctimonialium quod
dicitur Argentolium in quo paucæ moniales multiplici infamiâ ad
ignominiam sui ordinis degentes, multo tempore spurcâ et infami
conversatione omnem ejusdem loci affinitatem fœdaverant.”
(Gallia Christiana, Vol. VII. p. 52.)
[24] Dulcius mihi semper exstitit amicæ vocabulum aut si non
indigneris, concubinæ vel scorti. Charius mihi et dignius videretur
tua dici meretrix quam Augusti imperatrix.
[25] The rest is better left in Latin: “Concupiscentia te mihi potius
quam amicitia sociavit, libidinis ardor potius quam amor. Ubi igitur
quod desiderabas cessavit, quicquid propter hoc exhibebas
pariter evanuit.”
[26] Frustra utrumque geritur quod amore Dei non agitur. In omni
autem Deus scit, vitæ meæ statu, te magis adhuc offendere
quam Deum vereor. Tibi placere amplius quam ipsi appeto. Tua
me ad religionis habitum jussio, non divina traxit dilectio. Vide
quam infelicem et omnibus miserabiliorem ducam vitam, si tanta
hic frustra substineo: nihil habitura remunerations in futuro!!
[27] M. Lenoir, at the time of the publication of his work, was the
keeper of the Musée des petits Augustins, in Paris.
[28] Annales archéologiques de Didron, 1846. p. 12.
[29] Lettres d’Abailard et d’Héloïse traduite sur les manuscrits de
la Bibliothèque Royale par E. Oddoul, avec une préface par
Monsieur Guizot Paris 1839, gr. in 8ᵒ, gravures.
[30] It was taken down 1861 and a plaister statue of Tell erected
in its place.
[31] L’illustre Châtelaine des environs de Vaucluse; dissertation et
examen critique de la Laure de Pétrarque. Paris 1842, in 8ᵛᵒ.
[32] As already stated, a large tablet was carried before her on
which her alleged crimes were inscribed.
[33] Namely: Mémoire tiré des archives de Chateaubriand par feu
le Président Ferrand.
[34] Mignet, Amédée Pichot, and W. Stirling.
M. Gachard has rather given the rein, we believe, to his
imagination, and adopts the legend of the funeral obsequies. We
shall see how triumphantly M. Mignet rebuts it.
[35] It was the Venetian, Frederic Badouaro, who conceived the
comical idea of representing Giovanni Torriano as a simple
clockmaker. Cardanus, in book XVII. of his work De Artibus,
mentions a wonderful piece of mechanism constructed by
Torriano.
[36] Henry Coiffier de Ruzé d’Effiat, Marquis de Cinq-Mars,
beheaded at Lyons in 1642 by order of Richelieu. He was secretly
married to Marion Delorme.
[37] The author of this letter adds in a note: “The Marquis of
Worcester, who is considered by the English to be the inventor of
the steam-engine, appropriated to himself the discovery of
Salomon de Caus and inserted it in a book entitled Century of
Inventions, published in 1663.”
[38] Some very interesting details on Salomon de Caus and on
the honourable appointments he held until his death may be
found in a work of M. L. Dussieux: Les Artistes Français à
l’Étranger, Paris 1856.
[39] Only a very few of the innumerable Histories and Biographies
of Charles V. will be mentioned here.
Transcriber’s Notes:
Variations in spelling and hyphenation are retained.
Perceived typographical errors have been changed.
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