Grandstream Deep Dive The IP-PBX

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The IP-PBX

Chris Trittin
North American Sales Manager, Grandstream Networks
[email protected]
20%-25%
…of SMBs in the USA use VoIP in 2013
The Analog/Legacy PBX is dying…
Advantages of IP PBXs...
1. Single Network
• Easy installation an setup
• Traditional PBXs require their own network and it is quite
expensive/time consuming to build a separate telephone
network spanning the entire business location(s). With IP
Telephony, the Computer Network can be used to carry
voice, video, data, and mobility features
2. Multiple Office Peering
• IP PBXs transmit voice calls over the WAN IP Network

3. GIGANTIC Cost Savings


• No Long distance with VoIP
• Sip Trunking

4. Much easier System Management


• Web User Interface
• Hosted IP PBX (managed by provider)
The Analog/Legacy PBX is dying…
Advantages of IP PBXs...
5. Softswitches
• Some IP PBXs are software that can be run on exisiting computers/servers
• Asterisk, Tribox, FreePBX
6. Integration of multiple technologies
• Unified Communications (voice, video, data, and mobility
• Mobile – softphone use
• Fax
• CRM software
7. State-of-the-art Security
• Encryption (TLS and SRTP)
8. Scalable
• Add more users/extensions as you need them
• Choose and customize the features you need
9. SIP!!! 10. SIP Endpoints rock!
• Open source technology eliminates vendor lock-in • Power of the internet and mobile devices in one
What is an IP-PBX
PBX = Private Branch Exchange

The central switching system for phone


calls, video calls, email, fax, instant
messaging, conferencing solutions, SMS,
and mobile telephony within a business.
The PBX handles internal traffic between
stations and acts as a gatekeeper to the
outside world.
IP-PBX System

1. Wireless/Fiber IP Network
2. IP-PBX (or softswitch/hosted network)
3. Endpoint (ex: IP Phone)
External Calls
Endpoints
IP Phones Telephone
Conferencing Solutions
IP Cameras
Fax Machine
Modems
PBX Service/
SIP Trunk
Outside
World

Internal Calls

Endpoint
Endpoints PBX being
contacted
Basic IP-PBX Setup
Fax

IP Phone

IP Video Phone
E1
IP Network
PSTN PBX
FXO
IP Camera

Local PSTN

VoIP Gateway
Analog Telephone

Analog PBX
Shared Access to Limited Resources

Rather than having a separate


line for each phone, a PBX allows
a business to share a smaller pool
of lines across the entire
business.
The Backbone of Your Business
• Call-routing
• Call Transfer • IVR
• Call Block • Auto-Attendant
• Voice Messaging • Click to Dial
• Call Queue • Busy Lamp Field (BLF)
• Voice Conferencing • Codec support
• Call Forwarding • Fax
• Call Retrieval • Phonebooks
• Music On Hold • Call Detail Reporting (CDR)
• Ring Group/Hunt Group • Voicemail/fax forwarding to email
• Call Recording • System Backup
• Call Park • Mobility applications
• Intercom/Paging
• Call Hold
• Do Not Disturb (DND)
IP-PBX Must Have Features
1. Voice Messaging (voicemail to email)
2. Mobility Applications (remote IP extensions, find
me/follow me, softphone applications, etc)
3. Conferencing (voice and video)
4. Reporting (CDR, Call-Recording)
Basic Advantages of IP-PBX
1. One-time deployment cost
2. Enormous savings on Service costs
3. Built-In Features (IVR, auto-attendant, etc.)
4. Data capability – CDR, Call Recording, etc.
5. Multiple-office peering
IP-PBX Peering
TLS/SRTP/SIP/RTP GXP2124v2

DHCP
PSTN Office 1
Auto - detection and
Provisioning
GUI
Web Admin Up to 16 GXV3175v2
TLS/SRTP/SIP/RTP
FXO lines

TCP/RTSP
GXV3672_HD/FHD
PBX

LAN


WAN TLS/SRTP/SIP/RTP
Office 2
GXV3140v2

GXP2120

Internet
Network
LAN

SIP Trunk Provider 1


WAN

DP715/710 PBX SIP Trunk Provider 2


Unified Communications
= Voice, Video, Data, and Mobility features
Unified Communications
Voice
• Traditional voices features
• Integration of voice features with video,
data, and mobility applications
• Door Access cameras
• Video Surveillance cameras
• Softphone applications
• UC desktop clients
Unified Communications
Video
• Video phones
• UC Desktop clients
• SIP Door Cameras
• IP Video Surveillance Cameras
• Video conferencing systems
Unified Communications
Video
Video Surveillance  Create a comprehensive solution to
view, monitor and receive alerts
Integration from IP cameras
 Register IP cameras to the PBX
 Make video calls to IP cameras
to view live feeds
 Speak through cameras with 2-way
audio & video (door entry)
 IP cameras can be set to automatically
call video phone when alert is triggered
 Receive alerts from anywhere in the
world
Unified Communications
Data
• Integrated data features
• CRM programs
• Call Recordings
• CDR
• Phonebook files (LDAP)
• Voicemail/fax forwarding to email
• Automatic system backup
• BLF
• Remote Access BLF
Unified Communications
Mobility
• Desktop UC clients
• IM, Voice calls, video calls, CRM
• Access everything you need from anywhere
• Call recordings
• CDR
• Fax
• Voicemail
• System settings
• System backup
• Softphone Applications
• Multiple office peering
Advantages of IP-PBX for Employees
1. Mobility – access to extension, voicemail, fax, call-routing, video
conferencing, SMS, Presence, etc.
2. More Communication Options = More Productivity
– fax, voice, video conferencing, video surveillance, data, and
more
3. More Voice Options – Built-in call-routing, call
transfer/park/queue/hold, Ring/Hunt Group, IVR, auto-
attendance, etc.
4. Interconnected Business – one platform for all
communications, making it easier then ever to access any
phonebook, call, fax, and keep in touch with fellow employees
5. Keep Closer contact with Clients – video calls, video
conferencing, voice conferencing, etc.
Advantages of IP-PBX for Businesses
1. Enormous Cost Savings
2. More Communication Options = More Productivity
3. Future proof – easily add users/features
4. Connect Multiple Offices/Locations
5. Unified Communications functionality
6. Web User Interface Management
7. Features built-in
Hosted IP-PBX vs. On-Premise IP-PBX

Hosted IP PBX On-Premise IP PBX


• PBX hardware is Off-site • PBX hardware is on-site
• Support/Maintenance controlled by • Support controlled on-site
Service Provider • Full on-site control of setup,
• Add new users online management, additions, etc
• Package deals • Web User Interface
Hosted IP-PBX vs. On-Premise IP-PBX
Considerations

1. Total Cost of Ownership


2. Bundled Features
3. Ease of Customization
4. User Experience
5. Cost and Ease of Tech Support
Hosted IP-PBX

• Also known as “Cloud PBX”


• Outsources PBX hardware and control
• Often bundles various services
• Often requires service
contracts/annual contracts
• Hosted provider controls maintenance,
updates, etc.
• On-premise endpoints connected to
Hosted PBX through the internet
On-Premise IP-PBX

• PBX is at your business location


• You choose service provider
• Maintinence and additions are done
by business (IT Manager, Installer,
Reseller, etc.
• Ability to pick all features freely
• Business has full control of PBX
Cost Considerations
Hosted IP-PBX vs. On-Premise IP-PBX

1. Setup costs
2. Maintenance Costs
3. Ongoing Costs
4. Service Provider Costs
5. Fees
6. Contracts/Leases
Future Expansion
Hosted IP-PBX vs. On-Premise IP-PBX

1. Control of Expansion?
2. Risk
3. Flexibility of Expansion?
Control Considerations
Hosted IP-PBX vs. On-Premise IP-PBX

1. Internal control or out-sourced control


2. Cost of internal control vs. out-sourced control
Flexibility
Hosted IP-PBX vs. On-Premise IP-PBX

1. Pre-set list of
features vs.
Customizable
features

2. Do you have the


technical resources?
Range of Features/Options
Hosted IP-PBX vs. On-Premise IP-PBX

1. Does it have the


feature set you want?

2. How easy is it to add


features?
Implementation
Hosted IP-PBX vs. On-Premise IP-PBX

1. Initial Setup time


and cost of setup

2. Support/control
off-site vs. on-site
Chris Trittin
North American Sales Manager, Grandstream Networks
[email protected]

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