SUMMER INTERNSHIP – REPOSE MATTRESS

by
SOWMYA V
7376227MB153
of
BANNARI AMMAN INSTITUTE OF TECHNOLOGY
(Autonomous Institution affiliated to Anna University, Chennai,
Approved by AICTE, Accredited by NBA, New Delhi
and NAAC with “A+” Grade)
Sathyamangalam - 638 401

UNDER THE SUPERVISION OF

Mr. Nagarajan S
Assistant Professor

INDUSTRY INTERFACE INTERNSHIP REPORT

Submitted to the
SCHOOL OF MANAGEMENT STUDIES
in partial fulfillment of the requirements
for the Award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
of
 ANNA UNIVERSITY, CHENNAI
JULY 2023
BONAFIDE CERTIFICATE

This is to certify that the Industry Interface Internship Report titled “Summer Internship
- Repose Mattress.,” is the Bonafide Work of Ms. SOWMYA V, who carried out the research
under my supervision. Certified that to the best of my knowledge the work reported herein does
nor form a part of any other Internship Report on the basis of which a degree or An Award was
conferred on an earlier occasion to this or any other candidate.

Signature of the Supervisor Signature of the Director (SMS)

Submitted for the Viva-Voce held on .

Signature of the Examiner(s)

Place: Sathyamangalam

Date:
 DECLARATION
I SOWMYA V (7376227MB153) hereby declare that the Industry Interface Internship
Report Titled “Summer Internship - Repose Mattress.,” submitted to School of Management
Studies, Bannari Amman Institute of Technology, Sathyamangalam, in partial fulfillment of the
requirements for the award of Degree of Master of Business Administration of Annan
University, Chennai is a Record of Industry Interface Internship done by me during the year
2022-2024 under the supervision and guidance of Mr. S.Nagarajan, Assistant Professor - II,
Bannari Amman Institute of Technology, Sathyamangalam and it has not formed the basis
for the award of any Degree/ Diploma / Associateship / Fellowship or other similar title to any
University.

Signature of Candidate

Sowmya V

7376227MB153
COMPLETION CERTIFICATE
 ABSTRACT

A new concept is repose. It represents a completely new way to think about sleep. With our
exceptional spring mattresses that treat typical sleep-related conditions including back pain, neck
discomfort, spondylitis, and irritability, Repose distinguishes out in the market for sleep
solutions. As a leader in the field, they welcome novel concepts and cutting-edge technology.
They place a strong priority on research and development, always improving our procedures to
provide the best goods. Each mattress is made to offer outstanding comfort, support, and
sturdiness. They are leaders among spring mattress manufacturers because of our dedication to
remaining on the cutting edge. They aware of the importance of getting a good night's sleep and
how it affects general wellbeing. They aim to provide a revolutionary sleeping experience with
our spring mattresses, providing ideal spinal alignment and sound slumber.
 ACKNOWLEDGEMENT

I am indebted to Almighty God, who showed blessings upon me to conduct and

complete the Industry Interface Internship successfully.

I would like to thank the Management of Bannari Amman Institute of Technology for
all the facilities provided to me to complete the Industry Interface Internship successfully.

I wish to express my sincere thanks to Dr. S. Murugappan, Director, School of

Management Studies (SMS), Bannari Amman Institute of Technology for his valuable
Advice and Timely encouragements throughout the Industry Interface Internship.

I express my sincere gratitude to my Faculty Guide Mr. S.Nagarajan, Assistant

Professor - II, School of Management Studies, Bannari Amman Institute of Technology for
encouraging me throughout the Industry Interface Internship.

I also wish to express my sincere gratitude to my Industry Guide Mr. Udhaya Kumar,
HR Executive, Naga Pvt. Ltd.,Dindigul who taught me the Industry Practices which are
necessary for the preparation of the Industry Internship Report.

Last but not least, I would like to thank my Parents, Friends, and Teachers for all their
moral support to complete the Industry Interface Internship during this entire period.

SOWMYA V
 1 CHAPTER 1
1.1 INDUSTRY ANALYSIS:

Manufacturing, distributing, and selling mattresses and associated items are all part of the
mattress business. In order to accommodate changing consumer tastes and technology
improvements, the mattress business has undergone a substantial amount of change throughout
the years. There are many different kinds of mattresses, including innerspring, memory foam,
latex, hybrid, and air mattresses, each with its own characteristics and advantages. Innovations
like memory foam mattresses that conform to the contours of the body and smart mattresses with
built-in sensors are the result of technological breakthroughs.

Eco-friendly and organic choices have become more common on the market, employing
resources like wool, organic cotton, and natural latex. The retail environment has changed as a
result of many businesses switching to a direct-to-consumer business strategy and selling
mattresses online. Brick-and-mortar businesses and conventional mattress retailers continue to
exist. Branding and marketing are essential in this difficult sector.

Companies may differentiate out by using innovative techniques, endorsements, and

packaging. Customers can select materials and stiffness through further customization choices.
With mattresses made to treat certain sleep problems, health and wellbeing have taken front
stage. Innovative mattress designs have been created as a result of technological advancements.
For instance, memory foam mattresses conform to the contours of the body to relieve pressure
and offer individual support. Additionally, smart mattresses with built-in sensors and connection
features have started to appear. These mattresses enable users to monitor their sleep habits and
modify the mattress' settings for maximum comfort.
 CHAPTER 2
COMPANY PROFILE

A new concept is repose. It represents a completely new way to think about sleep .Private
enterprise Repose Mattress Private Limited began operations on May 2, 2013, with 15
employees working in both the plant and the office. Today, Repose is one of the mattress
companies in the nation with the quickest growth. The business has a 103 crore rupee annual
revenue.

Currently, the firm employs 400 people, has 1500 dealers, and occupies 1.5 lakh square
feet of manufacturing and office space around the cities. It has plants in Meerut, Coimbatore,
Pune, and more factories are planned for Surat, Kolkata, Ahmedabad, and Kolkata. At
Bengaluru, Hyderabad, Kochi, Thiruvananthapuram, Kollam, and Mysore, the company has
warehouses. Repose future intends to build several additional plants in the upcoming years,
including one in Surat and one in Bhubaneswar.

The Company has developed solid connections with dealers throughout the years, all the
way down to the district levels. Repose develops deeper consumer insights, a sophisticated
approach to dealer interactions, and overall value chain development through regular market
visits. One of the top brands in the US, BIA (Bedding Industries of America), is the official
exclusive licensee of Repose mattress.

VISION

To become a Global Market Leader in the Production and Export of all mattresses. To provide a
One-stop mattress Sourcing Solution for all sustainable and ethical demands while maintaining
International Quality and Standards.To become one of the most admired and trusted brands in
India. To grow into an Rs.500 crore brand by 2025.

MISSION
To be a Global Organization that is Ethical, Transparent and Responsible. Continuously updating
Technology and Team Management to meet the Demands of the ever-changing mattress
Company.

COMPANY PROFILE:

Name of the company : Repose mattress private limited

Year of establishment : 2013

Industry : Manufacturing (Others)

Subcategory : Non-government Company

Class of company : Private

Legal Status of Firm : Limited Company (Ltd./Pvt.Ltd.)

NAME DESIGNATION PICTURE

Sivagurunathan Chief executive
Balachandar officer(CEO)

Ramanath Narayan Chief operating

Bhat officer(COO)
Sivagurunathan Head-sales & marketing,
Balamurali Tamil Nadu

Vishwanathan Balaji Chief Marketing

Officer (CMO)

Vimalanand Head -manufacturing

Velayutham

Kala Bhavan General manager –

Santhosh Kumar (S&M), Kerala
SWOT ANALYSIS

Using a SWOT analysis, a person or organization may determine their strengths, weaknesses,
opportunities and threats in relation to project planning or competitive business environments.
This method may be used to assess the strategic position of a variety of companies and is
intended for use in the early phases of decision-making processes.

COMPONENTS OF SWOT ANALYSIS

STRENGTHS:

Strengths include things like a strong brand, a devoted client base, a solid balance sheet,
innovative technology that indicate what a firm excels at and what sets it apart from the
competitors. For instance, an investment firm may have created a customized trading method
that outperforms the market. It then choose how to leverage those outcomes to draw in more
investors.

WEAKNESSES:

An organization's weaknesses prevent it from operating at its highest potential. In these regions,
the business must advance to be competitive: a poor brand, above-average turnover, and high
debt levels, a poor supply chain, or a lack of money.

OPPORTUNITIES:

Opportunities are positive external elements that might provide a business a competitive edge
advantage.

THREATS:

Threats are things that could do something bad to an organization.

SWOT TABLE:

Analysts typically represent a SWOT analysis as a square divided into four quadrants, each
representing a different SWOT component. The company's situation is quickly summarized in
this graphic representation. Even though not every item under a given topic will be equally
significant, they should all provide important insights into how opportunities and threats,
advantages and disadvantages, and other factors are balanced. The top row of the SWOT table is
frequently occupied by internal variables, whereas the bottom row is occupied by external ones.
Additionally, the factors on the left side of the table are more favourable and good, whilst the
elements on the right are more unfavourable and negative.

STRENGTH WEAKNESS

● Being Innovative ● Poor planning

● Effective training for all employees ● Higher capital costs

supplied
● Lower-than-expected quality
● Bringing fresh ideas
● Difficulty in determining the precise
● Brand Identity
price of raw materials are all factors.

OPPORTUNITIES THREAT

● Creation of new products. ● Growing competitor

● Growing brand recognition and the ● The lack of a distribution channel
use of solar energy in manufacturing. ● The increasing number of competitor's
● The upgrading of transactions with franchise showrooms will cause the
new technology. company's current staff to be attracted
by the competition's high salaries.
 2 CHAPTER-3
ORGANISATIONAL CHART
 3 CHAPTER-4
3.1 VARIOUS FUNCTIONAL AREAS
A) PURCHASE DEPARTMENT
Purchase departments assist firms maintain their financial health by acquiring items and services
that satisfy operational demands while delivering the best value. Their procurement rules and
processes guarantee that their firms operate in the marketplace with honesty. Purchase
departments keep operations running smoothly by monitoring supply chains and relieving
department heads of time-consuming responsibilities like contract negotiations with vendors.
The role of a buying department in an organization is determined by the size of the organization.
Technological advancements and outsourcing have had a detrimental impact on the purchasing
profession's job prospects and will continue to do so.
A purchase department, also known as a procurement department or purchasing
department, is the major buyer of products and services in a private sector firm, government
agency, educational institution, or other sort of organization. The buying department meets the
demands of internal consumers by acquiring the goods and services they require on schedule.
The buying team also contributes to the financial well-being of the company by seeking for and
acquiring goods and services with the lowest costs and greatest value.

OBJECTIVE:
Obtaining materials at the appropriate time and at the right price

PROCEDURE OF PURCHASE:
1)INDENT RISING
The concerned department will issue an indent including the material
requirements. The buying department will generate a material prediction based on the
indent.
2)ENQUIRY

● Choosing where to buy

 ● Obtain at least three quotations from various vendors

● Source searching is a crucial purchasing method

3)COMPARISON

● The procurement department will compare the rates offered by each provider after
getting different quotations from numerous vendors.

● To arrive at a net rate, elements such as freight, tax, and other expenditures should

be included.

● The purchasing team will pick who to buy from based on the net rate. Price will

be negotiated with the vendor after receiving the quotation.

● The goal of bargaining is to obtain high-quality materials at the lowest possible

price.

● Bulk purchases are one method for easier bargaining.

4)PURCHASE ORDER

● After selecting on whom to purchase from, a purchase order will be placed.

● The purchase order should include the terms and conditions of the purchase, delivery,

and payment.

● It should include the supplier's firm information, the HSN code of the purchasing

item, a description, the quantity necessary, the rate, the required date, and the total
cost.

● The purchase order must be signed and authorized by the buy manager and

management.

● If there is a change in the p/o, the p/o should be amended.

5)FOLLOW UP

● After submitting the purchase order, the buying department should review it on a regular
basis.

● The purchasing department should verify that the purchase order is received by the

supplier, that the supplier is accepted, and that the material arrives on schedule.
6)GOODS RECEIPT NOTE (GRN):

● While the bought materials are being delivered to the godown, GRN should be prepared.

It's similar to an internal receipt.

● The GRN should be used to make the final payment to the supplier.

● The buying department will inspect the material's quality and packing and if there are any

flaws, the products will be rejected and returned to the suppliers in accordance with the
terms and conditions.

● Material returns should be recorded in a debit note (return book) with the reason for

rejection and communicated to the supplier.

FLOW CHART OF PURCHASE:
B) MATERIAL STOCK DEPARTMENT
The material stock area is the location where supplies are stored and distributed to manufacturing
and other departments as needed.
OBJECTIVE:

Receiving the material, correctly storing it, and distributing it to the appropriate department
based on the requirements.

TYPES OF MATERIAL:

1) Raw material
2) Accessories and spare parts
3) Consumables

BOOKS MAINTAINED:

1) Goods receipt note(GRN)

2) Return book (Material Returned)
3) Material requisition slip (MR)

MAJOR SUPPLIERS :

1. Pyaree lal foam private limited

2. Kovai sleepwell agencies
3. Bansal Aradhya steel private limited
4. Sri Shiva Shakti pillows
5. Safewell packing
6. Nero fix pvt.ltd
7. Spring feel PU foams pvt.ltd

ROLES OF MATERIAL STOCK DEPARTMENT:

● GRN must be prepared upon receipt of goods, and supplies must be unloaded and

appropriately organized in the godown.

 ● Material is delivered to the appropriate department on schedule.

● Preparation of MR slips for material distribution to the appropriate department.

● If the material was rejected by the indent provided department for any reason, it should

be returned to the supplier and recorded down in the return book with the agreement of
management.

Verifying the amount of material kept and notifying the purchasing department if there is a
deficiency.

C) ONLINE DEPARTMENT:
The online department is in charge of selling items through E-commerce sites, teleselling
products to customers using leads, responding to consumer inquiries through phone and email,
and managing social media marketing.

OBJECTIVE:

Receiving orders by phone, mail, and e-commerce site, as well as responding to consumer
inquiries and complaints via phone and mail.

REPORTS TO BE MAINTAINED:

● Daily MIS (daily order received details)

● Online sales report
● Monthly visitors report (website visitors)
● Customer enquiry report
● Social media report

TRADED IN E-COMMERCE SITE LIKE:

1) Repose.co.in (RMPL)

2) Amazon

3) Flipkart

4) Peperfry

5) Jio mart - only accessories

6) Myntra - only accessories

7) Kidomate

BACKEND SITES:

1) For Amazon
 ● Vendor central (agency site of amazon)
● Seller central (direct selling site)
2) For flipkart
● Flipkart seller

3) For repose site

● RMPL Admin

4) For jio mart

● Jio seller

DELIVERY PARTNER FOR ONLINE ORDER

1) For order received on Amazon

● ATS
● Delivery

2) For order received on flipkart

● Ekart
● Delivery

3) For order received on repose site

● Nearby hub – own vehicle
● Far from hub – Delhivery, Bluedart

PRODUCTS LISTING:

● Listing of products is done to prioritize the products in the E-Commerce sites.

● Listing will be done based on the keyword of the product (example: mattress, bed)
● Bidding will be done to position in the first three pages of sites while searching such
keywords and to advertise in the interface of such sites.
● Advertisement of such product or Brand can be done through
a. Amazon ads site for amazon
b. Ads section in flipkart sellers site
FRAME WORK OF E-COMMERCE SITE:

● Out of stock should be priorly mentioned updated in the site before the customer order.
If the updation is made after receiving the customer order it will not be accepted.
● Only 1% of late delivery (or) customer complaint and return (1 out of 100) are
acceptable. If the issue continues the product will be delisted from the site and prolonging
of issue will end in suspension of seller account.
● Plan of action (POA) should be given with the detailed explanation of how the issue is
going to be rectified in future order if any problem arises.

LEADS:

Leads are the information of the person who searched a keyword (eg: mattress) in google
(or) reviewing site who may be interested to buy that product. Such leads are generated through
search engine optimization (SEO).

Such reviewing sites are:

1) Justdial
2) India mart
3) Dotline

A) SUBSCRIBED LEADS:

Subscribed seller of such reviewing sites will be listed in top pages of site for the product
keyword and monthly minimum leads will be given for the subscribed sellers

B) BUYLEADS

Lead will be given to the seller as a product searched by the person and once if the lead is
been brought by paying the amount the full details of the customer will be revealed.

DOTLINE:

● Dotline handles repose site (RMPL) customers inquiry live chats and will be intimated
through mail & whatsapp. [Hubspot]
● Dotline also handles repose Social media marketing
INQUIRY FROM CUSTOMERS:

1) Enquiry mail
[[email protected]] is the enquiry mail. Reply should be given to such mail with the
description of what they need.
2) Enquiry number
[1800 - 102 -2268] is where the enquiry number. Where the Customer can enquire about
the Product Report any complaints.

D) PRODUCTION DEPARTMENT

The manufacturing procedure of a Mattress Production Company should be carefully

planned since repair of errors will cost a significant amount of money and effort. A planning and
R&D department will be established to assist the production department. The work order
received from the sales department will be recorded and production will begin by prioritizing
order delivery time. Production planning will take place every morning and evening for both the
day and night shifts. Mattress manufacture in repose is categorized as follows:

1) COILING:

Bonnel Coiling:
In this process steel wires are being straightened up & converted into shape of spring using
pressure and cut off according to the size of spring and then knotted the two edges of spring.
STEEL WIRE DIAMETER - 2.3 MM
SIZES OF SPRING - 120MM
130MM
160MM
Pocket Coiling:

Steel wires are being straightened up & converted into spring shape and cut off according to
the size of spring then pocketed in nonwoven and cut off according to the number of springs
required for the mattress according to the size of it using an auto pocket spring machine.

2) ASSEMBLY:

Bonnel Assembly:

Bonnel springs are set row by row to fit the size of the mattress and then coiled with steel at the
top and bottom of the spring rows crossing locations. The HX20 Spring Assembler is intended
for the assembly of Bonell type spring components. The machine is made up of an upper and
lower pair of jaws for receiving individual coil springs, an upper and lower set of helical formers
that operate in tandem with the jaws to assemble the coil springs, and a table for indexing the
assembled springs forward. The jaws will accept a restricted variety of spring coil sizes, but the
helical formers will only function with the specified wire diameter. Bonnell mattress is spring to
spring and the procedure is semi-automatic. A coil spring assembly is made up of a number of
coil springs grouped into columns and rows in a matrix-like pattern. In general, the spring rows
of a coil spring assembly are linked in both the top and bottom planes of the assembly. The
springs are retained in spatial relation relative to one another, i.e., the rows and columns of the
matrix are occupied.

Pocket Assembly:
 Pocketed springs were placed according to the size of the mattress in the EVEREN
GUANGZHOU AUTO ASSEMBLY MACHINE and placed in between nonwoven sheets
(70GSM) and hot glue (technomelt glue melted in valcon melton machine) is been applied once
in top & bottom, thrice in sides of pocketed springs. Pocket Spring Assembly Machine is a high-
efficiency automatic equipment for bonding bagged spring strips into bed core. The machine
adopts a new process and conveying method, and can input three different stiffness spring strips
to produce in-line type honeycomb type, zoned spring bed core, can be wrapped up and down.

34) CLINCHING:

Mattress frame border:

Rolled wires (3.6MM) are straightened and cut into steel rods using a YUANTIAN wire
straightening machine and then bent up to the desired mattress frame size. The frame wire edges
are fastened with steel clips and punched up using a pressure machine. The motor accelerates via
the belt drive, causing the straightening cylinder to revolve at a high speed, straightening the
steel bars passing through it, and removing the scale on the steel surface with the straightening
mold. The motor is powered by another pair of slow-moving belts and a gear reducer, which
powers two conveying pressure rollers to move the steel bars forward on one hand and the crank
wheel to move the hammer head up and down on the other. When the steel bar is adjusted to the
desired length, the hammer head strikes the up tool holder and slices it. When the cut steel bar
enters the receiving frame, the knife table returns to its original position owing to spring action,
completing the cycle.

M Spring & Corner Spring:

Steel wires are being straightened up & cut off into small steel rods and bended into the
shape of m spring & corner springs

Bonnel:
Assembled bonnell springs and frame border (two frames-top & bottom) are being attached first
using APT tools spring roll clips and then M springs were attached in the middle and corner
springs were attached to the corner of frame.

4)HOGRING:

Pocketed:
Firstly, frame border and M spring, corner spring were clinched with roll clips and then it will be
placed in assembled pockets springs and both were attached using hog ring C pins (Ring HR-2)

5) PADDING:
Cotton felt sheets (1100 GSM) are being placed in the top & bottom of assembled bonnel and
pocketed frame and stabled with clinching guns with 1222J stables. Cotton felt were attached in
corner for edge proof.

6) QULITING:

MACHINERY USED - HENGCHANG 3200

- HENGCHANG N12

THREAD USED - 3PLY nylon thread for stitching top of the panel and border
2PLY nylon thread for stitching bottom of the panel and border
CUTTING - for panel horizontal cut, for border vertical cut off

PROCESS:
1) FOR PANEL
Top panel:
Bottom - 25GSM nonwoven

Middle (varies according to spec) - 10mm polyurethane foam

Latex (75D)
Memory foam
Top (varies according to spec) – woven or knitted fabric

Bottom panel (single sided

mattress): Bottom – 25GSM
nonwoven
Middle – low density (LD) foam
Top – fabric

2) FOR BORDER
Top- fabric
 Middle – low density (LD) foam
Bottom – nonwoven (25GSM)

EMBROIDERY:

A multi-head embroidery machine features many heads. It usually has two, four, six, or more
heads. It costs more than a single-head machine. It also takes up a lot of room to install. It can
produce a large number of embroidery stitches on clothing in a short amount of time. Multi-head
embroidery machines are designed for continuous output and offer consistently high-quality
embroidered stitches.

● One side of border is placed inside the placed in the hoop and placed in the machine
attached using magnets
● Then the machine will start stitching the brand name. If the thread is not properly placed
in the needle the machine will stop working and indicate in which head the thread is not
properly placed by blinking off red light.
8) TAILORING
● Single side border with logo will be stitched together with other three side borders and
made to as to the frame size of mattress.
● A small piece of fabric is folded and stitched as a handle of mattress.
● MRP label stitched in the border of mattress.
● Small hole will be put on the mattress to insert a ventilator.
● For single sided mattress nonwoven(90GSM) will be stitched in the bottom of panel
● Protector is being stitched with zip for BIB mattress
● For extra top mattress nonwoven, quilt cover is been stitched together as to the frame size
of the mattress.
● Re-stitching:
Sometimes the quilt stitches of panel were not properly done (or) the stitches were
loosened. Such stitches will be removed and restitched.

9) PASTING

In pasting core units such as,

Ø Bonnel unit (or)
Ø Pocketed unit (Or)

After pasting the first panel tapedge will be done and then second panel will be pasted over first
panel for extra top mattress .
TYPES OF FOAM USED:

● Polyurethane foam (PU Foam):

● It is the cheapest and lowest grade foam used in mattresses.
● It is made up of primary components that are derived from petro chemicals.
● It is used as a top layer for spring mattress because it is inexpensive.
● Because of its low density, it is readily compressed.
● Pu foam is less dense than memory and latex foams.
● Pu foam's durability depends on its density.
● Low density polyurethane is favored by many manufacturers as a top layer to create soft initial
feeling that makes well - first impression on customers.
● It can provide both resilience support and pressure relief supply by varying its density and
firmness.
● Pu foam is simpler in terms of maintenance. It cools faster as compared to other types.
● It doesn't completely eliminate motion transfer.

Memory foam:
● Memory foam is a viscous material which is known for its ability to both absorb and redistribute
pressure from body falling upon it.
● It results comfort and the pressure being taken away from the hard points i.e., hips and shoulder
for a side sleeper and spine for a back sleeper.
● It provides good support for motion isolation.
● It can provide cradling support when combined with a decent base.
● Memory foam is pricier.
● It provides less cooling effect.
● It is sensitive to temperature extremes.

Latex foam:
● Latex foam is made from either natural latex, which is extracted/harvested from rubber trees, or
synthetic latex, which is made from petro-chemicals.
● Provides precise pin-point support and responds promptly to every movement.
● As time passes, latex foam does not "SINK - IN" or "BOTTOM-OUT".
● It doesn't easily transmit movement.
● Latex foam is the long lasting compared to other variants.
● Latex foam provides excellent ventilation. It costs more.

11) QUALITY CONTROL DEPARTMENT (QC)

● After the last step of tape edging, the mattress will be sent for quality check.

● Size, label positioning, and stitching will be scrutinized.

● Extra threads will be removed; faulty mattresses will be rejected and sent to the responsible unit
for rework.
 ● After evaluating all of the quality mattresses, the price label will be fitted with a QC certified
logo.
● The quality control staff will also evaluate any defective mattresses that are returned by
consumers.
10) PACKAGING DEPARTMENT
● The center band will be inserted in the center of the mattress, and corner shoes will be fastened to
all four corners.
● The warranty card is inserted into the mattress.

SPRING MATTRESS:
PREMIUM SERIES

¶ PAMPERO
¶ PREMIO

SPECIAL EDITION SERIES

¶ PREMIO SPECIAL EDITION

¶ EXTRADINO SPECIAL EDITION

HEALTH SERIES

¶ SPINE PRO POCKETED WITH MEMORY FOAM

¶ SPINE PRO BONNEL WITH MEMORY FOAM
¶ SPINE PRO REBOUNDED WITH MEMORY FOAM
¶ SPINE PRO REBOUNDED PU FOAM
HEALTH SERIES LATEXO

¶ 100% LATEX FOAM WITH MICRO POCKETED SPRING

¶ 100% LATEX FOAM
¶ LATEX BLENDED CRUSH ORTHO

COIR MATTRESS
Types of coir mattress:
1) COIRCOZY
2) COIRBLISS
3) COMFOBOND
4) ORTHOLUX
FOAM MATTRESS
Types of foam mattress:
1) FOAM RICH
2) FOAM COZY
3) FOAM BLISS
4) COMFOBOND

BONNEL SPRING POCKETED SPRING

● Springs are connected individually with ● Springs are packed inside a bag of non -
the help of wires. woven cloth individually.
● The pressure is distributed on larger area. ● It provides flexible freedom of movement
● They are area elastic. for each spring.
● Suspension creates pleasant feel on lying. ● It ensures high level of comfort.
● Bed feels soft and comfortable. ● Optimal ventilation due to more gaps
● Springs are much stronger. between springs
● Swinging during movement ensures ● Surface feels cool while lying
greater comfort. ● Ensures less dust, i.e., hygienic.
● It has high point of elasticity.
● Low noise produced as compared with
other type. The wrapped around the coil
system must be of good quality; else, even
pocketed bed may feel uncomfortable.
E) SALES AND DISPATCH DEPARTMENT
The sales department is in charge of addressing client order inquiries and product shipment.
Sales were done in accordance with the customer's order. Darling Retail Pvt Ltd is the primary
retailer of REPOSE MATTRESS. Order requisitions will be received by the sales department
from the dealers. The sales manager will produce enquiry receipts based on the demand.

OBJECTIVE
To define the procedures of managing client orders, inquiries, and product shipment.

RESPONSIBILITIES

The head of sales and dispatch is in charge of both order processing and dispatch. The records
are kept by the dispatch asset. The person in charge of customer service is in charge of managing
client complaints. The unit leader is totally accountable for all of the following operations,
including the processing of client complaints.

PROCEDURE FOR ORDER PROCESSING / SALES AND DES-PATCH:

Enquiry processing:

On a regular basis, enquiry orders are received directly from dealers, distributors, and
showrooms. Orders will also be received through the RMPL website, Amazon, Flipkart, and
other e-commerce sites, and buyers may even purchase directly from the manufacturer. Orders
will also be processed through warehouses.
F) ACCOUNTS DEPARTMENT
The Accounts Department is the component of a company that is in charge of procuring
finances for the company, managing monies inside the company, and preparing for the
expenditure of cash on various assets. It is the section of an organization responsible for
ensuring the effective financial management and financial control required to support all
company activities.

RESPONSIBILITIES:
A) Accounts payable (money out)
B) Accounts receivable and revenue tracking (money in)
C) Payroll
D) Reporting & financial statements
E) Financial Controls

A) Accounts Payable (money out)

Making ensuring that everyone is paid on time is critical to maintaining good relationships
with vendors. The accounting department's responsibility involves keeping an eye out for
opportunities to save money, such as evaluating whether there are any discounts or
incentives available. Available to pay specific merchants more rapidly financial safeguards
B) Accounts Receivable and Revenue Tracking (money in)
Another key function of the accounting department is to account for and manage
receivables, which includes unpaid bills and any collection measures that may be necessary.
Accounts receivable is in charge of generating and monitoring invoices.
C) Payroll
Payroll is an important duty of the accounting department since it ensures that all workers
are paid appropriately and on schedule. Furthermore, correct taxation is assessed, and tax
payments are made on schedule to state and federal government organizations.
D) Reporting and Financial Statements
The fundamental objective for effectively collecting data in your accounting software is to
generate financial reports that may be utilized for budgeting, forecasting, and other decision-
making processes. Furthermore, these and other reports are required for communication with
investors, banks, and other professionals involved in your company's growth.

E) Financial Controls

Financial controls include reconciliations, dividing tasks, and adhering to GAAP standards
of accounting principles, all of which are applied with a goal of preventing fraud and theft.
The Controller's responsibility is to verify that processes are correctly put up to manage the
process without mistakes.

G) HR DEPARTMENT
The HR department is in charge of staff recruitment, selection, and training, as well as
employee welfare. This section offers a variety of trainers that provide training for new
workers as well as training for new updates among staff.

Purpose
To outline how the operator and personnel are made aware of numerous quality EHS
problems relating to their work.

i. FUNCTIONAL ACTIVITIES:
Human Resource activities include determining workforce capability and capacity, human
resource planning and recruiting, employee engagement and performance management,
training and leadership development, CSR initiatives, and so on. The HR department is
always monitoring the organization's personnel. Employees must go through frequent
trainings and development programs in order to raise their efficiency level. This section is in
charge of all trainings and needs.
ii. Employment policy of the company ensures that:
• Child labor is prohibited, and sufficient precautions for young employees are in place.
• Working hours and other service conditions are meant to improve employees' health,
environment, and social situations and are in conformity with the law.
• The development of human resources through additional education and training is
encouraged.
• No deposits will be accepted for hiring. Repose's company policy is to always ban
inappropriate or unethical payments to anybody anywhere in the globe (including
government officials and private residents).

iii. RECRUITMENT AND SELECTION:

Repose recruits employees by the following process:
• Job fairs
• Consultancy
• Campus drive

iv. INTERVIEW PROCESS:

Top management is in charge of this procedure. Candidates who pass their examinations are
interviewed in the manner described below.
❖ HR TELEPHONIC SCREENING:
➔ They conduct HR telephonic screening to find out the level of interest
➔ Of the candidate and to know the details about the candidate like how strong
they work ,what is
➔ The current project they working for and what is the reason for they left their
existing company.
 ❖ TELEPHONIC TECHNICAL SCREENING:
➔ They assess the candidate's skills in this procedure, including their capacity
for problem solving and their familiarity with various systems.
❖ ONSITE INTERVIEW:
➔ This approach involves the firm giving the interview at their facility. Through
behavioral inquiries, it assists the business in determining whether the
candidate is a good match for the organization.
v. WORKING HOURS:
The company's working hours are as follows: day shift, 8 am to 8 pm, with two 15-minute
tea breaks and a 45-minute lunch break.

vi.HOLIDAYS:
● Employees are allowed 12 days of casual leave each year.
● Public days comprise all celebrations and federal holidays.
● A six-month maternity leave is standard.

vii. WORKER ENGAGEMENT

● Repose efficiently acknowledges and rewards employee participation.
● No type of deposit is encouraged for promotions.
● They hold self-discipline classes for workers twice a week.
● Twice a year, the firm organizes staff trips.

Grievances:
Employee complaints were given more attention by the corporation. And the organization
will deal with it
viii. CSR ACTIVITIES:
By undertaking clean-up volunteer work and removing the trash, the firm purifies the cities.
Plastic and polythene garbage in the city

H) MARKETING DEPARTMENT
Promoting an organization's brand and goal is very important for the marketing department of an
organization. It coordinates and produces all of your company's materials, acting as its public face,
showcasing the company.
The Marketing Department's responsibility is to contact potential customers.

While developing a broader image that reflects clients, shareholders, and/or the community
put your business in a favorable light.
A company organization's marketing department often has four broad goals that
and the 4Ps of the Marketing Mix are closely related. They consist of:

PRODUCT: Make sure that clients receive the appropriate products and services to meet their needs,
varying wants and requirements.

PRICES: Verify that the goods are priced correctly. so that consumers are eager and able to purchase
the merchandise.

PROMOTION: Ensure that clients are educated about the items, convinced to purchase them from
the business rather than from rivals, and reminded to come back and purchase again in the future.

PLACE: Ensure that the items are readily dispersed so that buyers may purchase them at the
appropriate time and location.

● Depending on the position they were in and the quantity of instructions they got, officers will
be permitted to use TADA.
● The marketing head will create a MIS based on the performance of the officers, the quantity
of orders received, and their associated costs.
 ● For promotional efforts, the online department will partner with the leaving marketing
department. Recent advertising on Vijay television's NEEYA NANA was a tremendous hit.

COMPETITOR ANALYSIS:
Sleepwell: It is one of the largest brand in India where it sells a variety of mattresses, including
spring, memory foam, and coir mattresses.

Duroflex: To suit various comfort preferences, Duroflex provides a range of mattresses, including
memory foam, latex, and spring mattresses.

Centuary Mattresses: With a focus on comfort and toughness, Centuary Mattresses offers a variety of
mattresses, including spring, foam, and coir mattresses.

Peps Mattresses: With an emphasis on delivering cutting-edge sleep solutions, Peps provides a
variety of mattresses, including spring, foam, and latex mattresses.

Nilkamal Mattresses: Nilkamal caters to clients on a tight budget by offering a variety of foam and
coir mattresses that are reasonably priced.
Springfit: Specialising in spring mattresses, Springfit provides a wide range of alternatives with
various firmness and support levels.

Sunday Mattress: Known for its memory foam mattresses, Sunday Mattress also has "Sleep in a
Box" options that are comparable to bed-in-a-box designs.

Memory foam mattresses with cooling technology are available from Flo Mattress, which also places
a strong emphasis on creating a comfortable sleeping environment.

Rubco Mattresses: Rubco caters to customers searching for natural and environmentally friendly
solutions with a variety of mattresses, including rubberized coir mattresses.

Mattresses from Coirfit: Coirfit specialises in coir mattresses and provides a range of alternatives
with various firmness levels.

Boston Mattresses: Boston Mattresses has a variety of mattresses available, including foam and
spring mattresses, to suit various budgets and tastes.

LEARNINGS
WEEK 1:
I had a orientation program and in the following days, I learnt about various functions of HR , how
they function, how they manage the employees when there is crisis. I also learnt about the sources of
workforces and the roles. And also the interesting E-Commerce platforms that plays a major role in
this company.

WEEK 2:
This week I learnt about PF,ESI registration process, billing process of products, the production
process of the coir mattress , quilting process , tapeage process which plays a important role in the
mattress production.

WEEK 3:
This week I learnt about the production process of other types of mattress, various process involved
in it. Purchase department where I learnt about the raw materials for the mattress purchasing process,
whole process of Sales and Dispatch department and the Stock storage department
WEEK 4:
In this week , I learnt about the marketing department , chain of it which are interconnected where
the absence of it will lead to malfunction. Promotion techniques, branding & Pricing policies ,
Accounts department and the sales , Purchase bills maintenance.

OBSERVATIONS:
Dominance of Online shopping: The emergence of direct-to-consumer (DTC) businesses
was causing a change in the mattress market towards online shopping. Due to quick
delivery, long trial periods, and low prices, consumers felt more at ease purchasing
mattresses online.
Diversity of Materials: Memory foam, latex, innerspring, hybrid combinations, and
specialized cooling materials were among the materials used by mattress producers. This
variety sought to satiate diverse comfort tastes and sleeping requirements.

Customization and Personalization: Brands were allowing customers to customize their

purchases by selecting materials, hardness levels, and even mattress sizes that suited their
tastes.
Focus on Eco-Friendly and Sustainable Practices: Many firms have adopted eco-friendly
production techniques, sustainable materials, and waste reduction strategies. This was in line
with rising customer demand for eco-friendly goods.

Awareness of health and wellness: The mattress business was beginning to understand the
connection between restful sleep and overall wellness. The assistance for spine alignment,
pressure alleviation, and good sleep hygiene were highlighted by brands.

substantial Trial Periods and guarantees: Brands that offered substantial trial periods and
guarantees helped to increase consumer confidence. Customers were able to try the mattress
at home before making a purchase because to this practice.

Consumer Education: In order to assist customers in making educated decisions, brands have
been investing in consumer education. This includes giving details on the materials, advice
on good sleeping habits, and guidance on selecting the best mattress.
SUGGESTIONS:
Continue your research and development of new materials that improve comfort, sturdiness,
and sustainability. Materials like cutting-edge memory foams, organic and natural fibers,
and cooling technologies might draw customers looking for distinctive sleeping experiences.

Adopt eco-friendly production techniques, use sustainable resources, and reduce waste to
embrace sustainability. Consumers place a higher value on goods that have a positive
influence on the environment.

Personalization and Customization: Give customers the choice to personalize their

mattresses in accordance with their tastes, body types, and sleep requirements. This might
result in a more customized sleeping experience and raise client satisfaction.
Increase Trial Periods and Warranties: Providing longer trial periods and warranties can
increase client trust and lower buy reluctance. Customers have time to get used to the new
mattress thanks to a long trial period.
Establish solid relationships with shops to guarantee that your items are adequately exhibited
and that buyers are given correct information. Better in-store experiences can result from
strong relationships.
Continuous Improvement: Keep honing your tactics, goods, and services. The market is
dynamic, therefore maintaining an edge needs a dedication to ongoing development and
adaptability.
Customer service that is responsive: Offer first-rate help with pre-sale questions and after-
sale issues. A satisfying interaction with customer service may create a favorable
impression.

CONCLUSION:
The study of the operations and procedures of several departments in a firm exposed me to a
wide range of workplace welfare, safety precautions, and practical factors pertaining to the
operation of an organisation. Every organisation contributes significantly to the welfare
measures. This training primarily concentrated on identifying the various departments within
the organisation and their specific roles in the operation of the organisation, along with
various information regarding the company profile, products, production process, quality
control, and organisational structure of each department. I now have a deeper awareness of
the actual industrial working conditions, process systems, and professional behaviour thanks
to this training.
● Possibility of speaking with corporate teams.

● Gaining knowledge of the environment and culture of the company.

● Trust and cooperation between subordinates and superiors.

● Setting the tasks' priorities.

● The value of time.

● Developing soft and practical abilities.

All of the useful experience and information I've learned have come from both my direct
participation in tasks as well as additional training activities including job observation and
interactions with coworkers, superiors, and specialists in the area. I believe that thanks to
this industrial training programme, I have successfully completed the main goal of my
internship.