Report

Report
MOROCCO FLEXIBLE PACKAGING

MARKET (2023-2028)
Domain: Packaging
Base year: 2022
Forecast period: 2023 - 2028
Market intelligence/advisory
+1 617 765 2493
[email protected]
www.mordorintelligence.com
MOROCCO FLEXIBLE PACKAGING MARKET - REPORT Copyright © 2023 Mordor IntelligenceTM

TABLE OF CONTENTS
1 INTRODUCTION 4.3.3 Threat of New Entrants
1.1 Study Assumptions & Market Definition 4.3.4 Threat of Substitutes
1.2 Scope of the Study 4.3.5 Intensity of Competitive Rivalry
4.4 Post Covid-19 Impact on the Market
2 RESEARCH METHODOLOGY 4.5 Import and Export Analysis
2.1 Research Framework
2.2 Secondary Research 5 MARKET DYNAMICS
2.3 Primary Research 5.1 Market Drivers
2.4 Data Triangulation and Insight Generation 5.1.1 Increased Demand for Convenient Packaging Solution
5.1.2 Growing Demand for Sustainable Packaging Solution
3 EXECUTIVE SUMMARY 5.2 Market Restraints
5.2.1 Concerns Regarding Impact of Plastics on the Environemnt
4 MARKET INSIGHTS 5.3 Coverage of Raw Materials for Flexible Packaging
4.1 Market Overview 5.4 Identification of Key Manufacturer/suppliers of Pulp and Paper
4.2 Industry Value Chain Analysis 5.5 Insight on the Pricing Trends of the Products
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers 6 MARKET SEGMENTATION
4.3.2 Bargaining Power of Buyers 6.1 By Material
2 MOROCCO FLEXIBLE PACKAGING MARKET - REPORT Copyright © 2023 Mordor IntelligenceTM

TABLE OF CONTENTS
6.1.1 Paper 7.4 Compagnie Industrielle Des Fibres
6.1.2 Plastic 7.5 Mondi Pap Sac Maghreb SA (Mondi PLC)
6.1.3 Aluminum Foil 7.6 Societe Nouvelle Des Etablissements Manusac
6.2 By Product Type 7.7 Unibag Maghreb
6.2.1 Pouches 7.8 Amcor Group GmbH
6.2.2 Bags 7.9 Almapack
6.2.3 Films and Wraps 7.10 Atlantic Packaging SA (Diana Holding)
6.2.4 Other Product Types
6.3 By End-user Industry 8 INVESTMENT ANALYSIS
6.3.1 Food
6.3.2 Beverage 9 FUTURE OF THE MARKET
6.3.3 Household and Personal Care
6.3.4 Other End-user Industries 10 ABOUT US
10.1 Industries Covered
7 COMPETITIVE LANDSCAPE 10.2 Illustrative List of Clients
7.1 Hotpack Packaging Industries LLC 10.3 Our Customized Research Capabilities
7.2 Afrimag Glue
7.3 Multisac SA

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
#TOC_DIVIDER#

INTRODUCTION | RM | MARKET INSIGHTS |
 SUMMARY DYNAMICS |
MARKET SEGMENTATION COMPETITIVE LANDSCAPE ABOUT US
1.1 STUDY ASSUMPTIONS & MARKET DEFINITION
BASE YEAR, REVIEW

BASE CURRENCY FORECAST TERMS PRIMARY RESEARCH
& FORECAST PERIOD
The base currency is considered as The base year is identified based on Market-size estimations for the Distribution of the primary interviews
the United States Dollar (USD). the availability of annual reports and forecast years are in real terms. conducted is based on the regional
Conversion of other currencies is secondary research information. The Nominal values are only considered. share of the market and the
based on the average exchange base year considered for this study is Inflation is not to be considered. presence of key players in each of
rates of the respective review period 2022. The review period considered the demographics pertinent in the
years. The exchange rate conversion for this study is from 2018 to 2021. market studied.
for the forecast period is determined The CAGR is for the forecast period
according to the base year’s 2023-2028.
conversion rates.
Note: Company revenues mentioned as per the fiscal year in the HQ of the company and currency conversion is as per the account closure date of the company.
MARKET DEFINITION
The study covers the flexible packaging market tracked in terms of consumption and is only limited to flexible packaging products made from
plastic, paper, and metal (aluminum). The market numbers are derived by tracking the revenue generated by the players operating in the
MARKET DEFINITION market who are providing flexible packaging products. This report analyzes the factors in the impact of COVID-19 on the studied market based
on the prevalent base scenarios, key themes, and end-user vertical-related demand cycles.
The market considers revenues accrued from the sales of flexible packaging products, i.e., the consumption of packaging materials such as
Paper, Plastic, and Aluminum in Morocco. The study also tracks the revenue by product types, such as Pouches, Bags, Films, And Wraps across
SCOPE OF THE STUDY several end-user industries. The study also factors in the Export-Import of flexible packaging materials in the country. The study also tracks the
key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and
growth rates over the forecast period.

1.2 SCOPE OF THE STUDY
BY MATERIAL BY PRODUCT TYPE BY END USER
• Paper • Pouches • Food

• Plastic • Bags • Beverage
• Aluminum • Films and Wraps • Healthcare and Pharmaceuticals
• Other End Users

2 RESEARCH METHODOLOGY
2.1 Research Framework
2.2 Secondary Research
2.3 Primary Research
2.4 Data Triangulation and Insight Generation
#TOC_DIVIDER#

2.1 RESEARCH FRAMEWORK
• Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research to meet Client objectives.
• MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.
• Following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments.
STEP 1 STEP 2 STEP 3

SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY
Decipher Client Requirements/ Market to be Extensive desk research to identify most Triangulate and analyze data to finalize on
studied relevant secondary information available actionable business insights
Tailor made research approach for Contact Mordor’s empaneled experts and Finalize report contents and establish a
customized reports identify industry experts across the market deliverable format
Report delivery with high quality market

Effective use of Mordor’s knowledge repository Conduct primaries & surveys to gather
insights, competitive landscape etc..,
to gather relevant insights qualitative and quantitative insights
as per the proposed contents
Confirm the objectives of the assignment with

Client

2.2 SECONDARY RESEARCH
OBJECTIVE Hypothesis and insights building; get factual data
A thorough synthesis of existing publications across the web to gather meaningful

Shortlisting market intelligence insights on the current situation of the market, technology developments, and any other
sources market-related information. The sources include, but are not limited to:
Synthesis of published information • Scientific Papers, Journals and Publications
• Trade information to understand imports, exports, and average traded price of the
commodity, if available.
Data collection and aggregation • Industry and Government Websites for blogs, magazines, and
other publications
Further validated from expert interviews • Conference proceedings and association publications
• Investor presentations, technical brochures, annual reports, press releases,
transcripts of key personnel interviews, and other strategic publications by several
competitors in the market.
Insight and hypothesis development
• Product information including technical specifications, approvals, patents etc..
To reach out industry experts for • Flexible packaging material and product vendors, End Users.
interviews
• Paid sources (Questel Orbit, Dow Jones, Hoovers, industry-specific subscriptions)
Key contact list
Relevance and credibility of sources

2.3 PRIMARY RESEARCH
OBJECTIVE Gather first-hand insights on the market studied
• At Mordor, we continuously strive to pool in industry experts across the value chain,
Expert profile determination to gather first-hand insights on the market studied. In addition to this knowledgeable
industry veterans or retired experts, consultants and freelancers are a call away to
Based on industry, role, experience, and collaborate with Mordor on any assignment which requires real-time industry
location insights.
• Also, we conduct market surveys to gather qualitative insights and opinion of a group
of individuals related to the industry.
Expert identification • Primary research is used both to validate the data points obtained from secondary
research and to fill the data gaps after secondary research.
Using Mordor’s empaneled industry
experts as well as new experts
Discussion guide MODES OF PRIMARY RESEARCH
Semi-structured approach to probe and

prioritize insights
Telephonic Email Chat Virtual Surveys & Others

Interviews Interviews Interviews Council
Reach out and interviews
Targeted industry interviews to fill data

gaps and validate insights

2.3 PRIMARY RESEARCH APPROACH AND KEY RESPONDENTS
EXECUTIVE LEVEL OPERATIONAL LEVEL INDUSTRY/ NEED MARKET ECOSYSTEM

INTERVIEWS INTERVIEWS SPECIFIC INTERVIEWS INTERVIEWS
• CxOs, owners, founders • Sales Managers • Flexible Packaging Experts • Competitors
• Business unit or country heads • Product Managers • Quality Control Specialist • Customers
• Directors/VPs of sales and • Project Managers • Packaging Engineer • End-users

marketing, procurement, strategy, • Pricing Managers • Operations Engineer • Suppliers
R&D, Product management and
• Regulatory Affairs Managers • Pricing Analysts • Existing or Potential Partners
other corporate functions as
required • Finance Managers • Employees
• Industry Associations
• Consultants
Interviews spread across regions based on a

BLIND/ OPEN Blind interviews without revealing the sponsor of
SPREAD OF INTERVIEWS regional share in the overall market [Americas: 20-
25; EMEA: 15-20; APAC: 5-10]
INTERVIEWS this study
Raw data and intelligence, Insights into market

25-30 interviews covering varying profiles of experts INPUTS COLLECTED
RESPONDENTS dynamics, Market model and other data validations,
across the entire market value chain
Strategy related inputs

2.4 DATA TRIANGULATION AND INSIGHT GENERATION
VALIDATION FOR MARKET ASSESSMENT ESTIMATES

OBJECTIVE Logical checks and sanity of information
• The market size estimations are carried out through ‘Bottom-up’ & ‘Top-down’
approaches.
TRIANGULATION AND TRANSFORMATION OF INFORMATION EXTRACTED • Our top-down and bottom-up approaches are integrated into our ‘In-house Model
sheets’ which are used to generate the market estimates and growth rates (depending
Based on the factors identified which are endogenous and exogenous in nature
upon the historical trends of the respective markets along with the various factors like
collected during the secondary and primary phases, our in-house subject matter experts
drivers, restraints and recent developments in the market) of the product segment in the
transform quantitative data extraction and use them for the inferential purpose.
respective country.
TOP-DOWN BOTTOM-UP
APPROACH APPROACH
SECONDARY RESEARCH EXPERT INTERVIEWS
Macro view of a larger Revenue analysis of
market filtered down to Expert interviews leading players or
the target market consumption centers
DATA VALIDATION
TRIANGULATION POINT
ECONOMETRIC MODELS ANALYST ESTIMATES Expert interviews
Source : Mordor Intelligence

3 EXECUTIVE SUMMARY
#TOC_DIVIDER#

3 EXECUTIVE SUMMARY
BY MATERIAL BY PRODUCT TYPE

Market size in
1.77 billion
2022 (USD) 55.66% 41.95%
Market share, Plastic, 2022 Market share, Films and Wraps, 2022
Market size in
2028 (USD) 2.18 billion
By Material, the Plastic segment held the largest By Product Type, the Films and Wraps segment held
share of 55.66% of the market studied in 2022. The the largest share of 41.95% of the market studied in
Market CAGR segment is valued at USD 0.99 billion in 2022 and is 2022. The segment is valued at USD 0.74 billion in
(2023-2028) 3.53% expected to reach USD 1.18 billion by 2028. The 2022 and is expected to reach USD 0.90 billion by
paper segment is expected to register a higher 2028. The pouches segment is expected to register
CAGR of 4.33% in the forecast period. a higher CAGR of 4.05% in the forecast period.
FLEXIBLE PACKAGING MARKET, REVENUE IN USD BILLION, MOROCCO, 2021-2028

BY END-USER INDUSTRY CAGR (2023-2028): 3.53%
72.95% 2.04 2.11 2.18

1.90 1.97
Market share, Food, 2022 1.77 1.84
1.71
By End-User Industry, the Food segment held the

largest share of 72.95% of the market studied in 2022.
The segment is valued at USD 1.29 billion in 2022 and is
expected to reach USD 1.57 billion by 2028. The
household and Personal Care segment is expected to
register a higher CAGR of 4.73% in the forecast period. 2021 2022 2023 2024 2025 2026 2027 2028
Source : Mordor Intelligence

4 MARKET INSIGHTS
#TOC_DIVIDER#

4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitutes
4.3.5 Intensity of Competitive Rivalry
4.4 Post-COVID-19 Impact on the Market
4.5 Import and Export Analysis

4.1 MARKET OVERVIEW

• The Morocco flexible packaging was valued at USD 1.77 billion in 2022, and the market is estimated to grow at a CAGR
of 3.53% during the forecast period to reach USD 2.18 billion in 2028. Flexible packaging allows more economical and
customizable options for packaging products. Flexible packaging products are particularly useful in industries requiring
versatile packaging, such as the food and beverage, personal care, and pharmaceutical industries. It has grown popular
due to its high efficiency and cost-effectiveness.
• The Morocco flexible packaging market size reflects the value of the consumption of flexible packaging products by
material type across the end-user industries and is computed in the actual term. Flexible packaging products such as
packaging films and wraps, pouches, and bags are considered under the market study scope. The study also factors in
the country's Export-Import of flexible packaging materials. The study also tracks the key market parameters,
underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and
growth rates over the forecast period.
• In the era of post-COVID packaging, most consumers also became aware of sustainability as a broader idea, although
having embraced the use of plastic for more advanced safety in terms of hygiene. The pandemic has undoubtedly
increased awareness of flexible food packaging. The crisis has accelerated the online shopping boom, causing
significant disruption to shopping and consumption habits, especially among rural residents who traditionally shop at
retail stores. Multiple factors, such as the increasing use of soft and flexible materials, drive the market with varying
impacts over the short, medium, and long term.
• Major technological trends are emerging in flexible packaging: growing e-commerce demand for shippable packaging
or convenient packaging, the need to integrate technology with packaging is driven by rising demand for packaging
materials with improved barrier qualities, product innovation, and increasing supply chain digitization.
• The growth of the food ingredients market in the region is driven by the expansion of the food and beverage industry,
increasing consumption of dairy and frozen dairy products, and increased focus on demand for processed and
packaged foods. Flexible packaging is the common packaging material. The growing demand for portable and suitable
food packaging is driving the use of flexible packaging across various industries.
• The demand for flexible packaging products is generally driven by millennial customers, who prefer single-serving and
on-the-go food and beverage foodstuffs. Its flexible packaging, durability, portability, and lightweight properties make
it a prominent option for packing products. This is expected to drive the demand for flexible packaging in Morocco's
food and beverage industry.
Image Source: Cornelia

4.1 MARKET OVERVIEW

• The food segment is valued at USD 1.29 billion in 2022 and is expected to reach USD 1.57 billion in 2028 and grow at CONSUMER PRICE INDEX (CPI) FOR FOOD AND
a CAGR of 3.33% over the forecast period. The African continent is becoming a high-growth packaging industry NON-ALCOHOLIC BEVERAGES IN MOROCCO
region driven by demand in consumer goods markets, rising personal incomes, a growing young consumer FROM JANUARY 2021 TO SEPTEMBER 2022
population, and expanding domestic economies. The growth of the food ingredients market in the region is driven by
the expansion of the food and beverage industry, increasing consumption of dairy and frozen dairy products, and
120.00
increased focus on demand for processed and packaged foods.
• The market for food-grade paper packaging solutions is also expanding due to the rising demand for processed and
ready-to-eat food products and the expansion of online meal delivery services. In addition, the growing demand for 115.00
paper packaging options to support ecological sustainability is being driven by the rising popularity of natural
cosmetics and personal care goods.
• In December 2022, the European Bank for Reconstruction and Development (EBRD) authorized a loan for MAD 65 110.00
million (approximately USD 6.4 million). A plant to recycle polypropylene into pallets and crates will be built by the
Moroccan plastic packaging business Plastikpack Maroc with the help of funding. The upcoming facility will help
Morocco reduce its plastic pollution. 105.00
• Market players are focused on growing their business across the region. In March 2022, International Paper company
shared its plan to invest nearly USD 10 million to expand and improve its production operations in Morocco. This
significant investment is another sign of International Paper's continued commitment to Europe, the Middle East, and 100.00
Africa and the sustained growth of its packaging business there.
• Further, in May 2022, Bulgaria’s Deputy Minister of Economy and Industry, Dimitar Danchev, outlined plans to develop
trade between Bulgaria and Morocco. The ministry stated significant export potential from Bulgaria to Morocco, 95.00
especially cosmetics and food. With the presence of its geographical location, it continues to expand into Africa. Such
trade agreements between Morocco and other countries are expected to improve the market for packaging in the
cosmetics and food sectors. 90.00
Jan 2021
Mar 2021
Jul 2021
Aug 2021
Jan 2022
Mar 2022
Jul 2022
Aug 2022
Apr 2021
May 2021
Jun 2021
Oct 2021
Nov 2021
Dec 2021
Apr 2022
May 2022
Jun 2022
Feb 2021
Sep 2021
Feb 2022
Sep 2022
• The market has developed into a competitive market, with technologically advanced suppliers offering a wide range
of sterile, hygienic, tamper-proof, child-resistant, and flexible packaging. Healthy growth in end-users, such as coffee,
pet food, and fresh produce, drives increased production. Indonesian millennial customers primarily drive demand for
flexible packaging solutions. Since these products are mainly intended for portability, durability, and lightweight, Index
flexible packaging is suitable for packaging various products.
Source: Haut-Commissariat au plan

4.2 INDUSTRY VALUE CHAIN ANALYSIS
RAW MATERIAL FLEXIBLE END-USER CONSUMERS RECOVERY

SUPPLIERS PACKAGING INDUSTRIES AND
• Polyethene (PE) Suppliers MANUFACTURERS RECYCLING
• Polyvinyl Chloride (PVC)
Suppliers
• Ethylene Vinyl Alcohol
(EVOH) Suppliers
• Aluminum Foil Suppliers
• Paper suppliers
• Chemical Industry
• Raw material suppliers that provide polyethylene, polyvinyl chloride, ethylene vinyl alcohol, aluminum foil, paper, etc.., form the first stage of the value chain. Usually, flexible
packaging manufacturers procure raw materials from third-party sources locally to reduce transportation and unnecessary costs and increase profit margins. The manufacturers
procuring raw materials have long-term contracts with suppliers to avoid disruption and obtain high-quality products.
• The second stage of the value chain includes manufacturers of flexible packaging products, including Afrimag Glue, Hotpack Global Morocco, Mondi Pap Sac Maghreb SA (Mondi
PLC), and Multisac Maroc, among others. Enterprises operating in this stage of the value chain customize the product for their end-user based on the type of application. They
provide flexible plastic packaging in the form of pouches, films, bags, labels, etc..
• The last stage of the value chain comprises the end users, including industries such as food, beverage, pharmaceutical and medical, and household care, among others. The final
products are distributed either by third-party vendors or through direct distribution to be procured by individual customers. Some percentage of the flexible packaging waste is
collected and recycled to use as raw material for flexible and rigid plastic packaging products and other plastic products.
Source: Mordor Intelligence

4.3 INDUSTRY ATTRACTIVENESS - PORTER'S FIVE FORCES ANALYSIS
THREAT OF NEW ENTRANTS
• The bargaining power of suppliers is moderate but is expected

to increase over the forecasted period in the market studied.
BARGAINING
• The bargaining power of buyers/consumers is moderately
POWER OF
high, and it is expected to grow over the forecast period in the
SUPPLIERS market studied.
THREAT OF • The threat of new entrants is moderate, and it is expected to
DEGREE OF increase over the forecast period.
SUBSTITUTE COMPETITION
PRODUCTS • The threat of substitute products is moderate and expected to
AND increase over the forecast period.
SERVICES • The degree of competition in the market studied is high and is
expected to remain high over the forecast period.
BARGAINING
POWER OF
BUYERS

4.3.1 BARGAINING POWER OF SUPPLIERS

MARKET PARAMETERS DETAILED DESCRIPTION
Unfavourable
Low Favourable
High • The suppliers' segment of the market consists of raw material suppliers for flexible
1 packaging manufacturers. Various raw materials, such as Polyethene (PE), Bi-
FACTORS 0 2 4 6 8 10
0 orientated Polypropylene (BOPP), Cast Polypropylene (CPP), Polyvinyl Chloride
(PVC), Ethylene Vinyl Alcohol (EVOH), Paper, and Aluminum Foil, among others,
Supplier concentration to firm
are considered for the manufacturing of the flexible packaging.
concentration ratio • The abundant availability of raw materials for manufacturing makes it easy for
manufacturing companies to gain an advantage over the suppliers.
• Supplier switching costs are likely to be on the lower side. Manufacturers in the
Presence of substitute inputs industry usually have long-term contracts with suppliers to ensure a regular supply
of high-quality raw materials without disruption, giving considerable leverage to
the buyers.
Impact of inputs on cost or • The degree of differentiation of inputs is hostile, as most packaging solutions are
differentiation manufactured using similar materials and approaches, thus disadvantaging the raw
materials suppliers. Moreover, the raw materials suppliers are most affected by
inflation in raw materials sources, putting them at risk.
Degree of differentiation of inputs

• However, manufacturers also depend on imports for their packaging needs,
allowing the exporters to regulate prices.
• The COVID-19 pandemic has created supply pressure for a short term on flexible
packaging manufacturers, as raw material suppliers nationwide have been
Supplier switching costs relative to firm
functioning at lowered efficiencies.
switching costs
• Due to the high availability of raw material suppliers, manufacturers could charge
the suppliers at lower prices to compensate for the losses incurred from buyers.
Supplier competition: The ability to
forward, vertically integrate, and cut out • Owing to the easy availability of raw materials and the presence of direct access
the buyer between suppliers and manufacturing companies, the strength of distribution
channels is high. Overall, the bargaining power of suppliers is moderate and
expected to increase during the forecasted period.

4.3.2 BARGAINING POWER OF BUYERS

Unfavourable
Low Favourable
High • The consumer base for flexible packaging includes many organizations and
1 businesses operating in various industries, including food and beverage,
FACTORS 0 2 4 6 8 10
0 pharmaceutical and medical, household, and personal care. Flexible packaging
has emerged as a viable alternative to rigid packaging materials, as these
Buyer concentration to firm
products offer better convenience and good shelf life, thereby expanding the
concentration ratio consumer base for these products.
• Due to an abundant supply of raw materials and a large pool of suppliers and
manufacturers in the industry, the competition in the market studied is intense,
thus augmenting buyers’ bargaining leverage.
Degree of dependency upon existing
channels of distribution
• The availability of more substantial information has strengthened the bargaining
power of buyers, placing greater pressure on the players in the market to produce
high-quality products with advanced features. Buyer information availability is
relatively high, which is in favor of the consumers. As the market is growing at a
Levels of market penetration rapid pace, the bargaining power of the consumers is expected to grow further in
the future.
• The buyers’ ability to force down the prices is expected to grow considerably
during the forecast period, while their bargaining leverage exhibits a similar trend.
Buyer information availability • The difference in solutions offered and the number of vendors offering similar or
better solutions make it difficult for the vendors to quote premium prices, as the
market is home to numerous vendors competing on both price and technological
capabilities.
Buyer price sensitivity • The buyer price sensitivity remains reasonably high because manufacturers are
ready to offer the same or better products at lower prices, giving the buyer a wide
variety of options.
• However, the lack of viable substitute products for some applications and the
Availability of existing substitute price metrics are expected to have an adverse effect on their bargaining power
products during the forecast period. Overall, the bargaining power of the buyers is
moderately high and is expected to grow during the forecast period.

4.3.3 THREAT OF NEW ENTRANTS

Unfavourable
Low Favourable
High • The threat of new entrants in the market can be defined as the threat from new
1 companies that might enter the market and have the potential to disrupt the
FACTORS 0 2 4 6 8 10
0 existing market scenario to the already-established market players. The companies
already in the related fields are increasingly looking toward gaining better market
share.
Government Role
• There is a direct correlation between the threat to entry and the barriers to entry a
market poses. The flexible packaging market poses relatively low barriers to entry
for new firms owing to the high packaging demand across various industry
verticals.
Capital requirements
• This market’s initial capital requirement for new entrants is not high. However, key
flexible packaging manufacturers who fulfill a major part of the packaging needs
make it competitive for new entrants to establish themselves and gain a significant
Economies of scale market share.
• Furthermore, the strict regulations mandated with respect to the usage of plastic
for manufacturing and recycling plastic packaging could act against new entrants,
owing to the need to shell out enormous R&D budgets to achieve technological
Product differentiation advancements and differentiate themselves in the market.
• However, with proper funding, new entrants could leverage economies of scale by
innovating the manufacturing process and obtaining high-volume production. As
the industry profitability is very high and as it is expected to continue for a good
Access to distribution
amount of time, the chances of new organizations entering the market space are
very trivial. However, the upfront capital requirements are higher, which might be
a restraining factor for the new market entrants.
Industry profitability (Market CAGR) • Overall, the threat of new entrants is moderate but is expected to increase over
the forecast period.

4.3.4 THREAT OF SUBSTITUTES

Unfavourable
Low Favourable
High • The threat of substitute products and services is defined as the threat to the
1 market from substitutes that can replace the existing product or service
FACTORS 0 2 4 6 8 10
0 completely or partially.
• The substitute products challenging the market are rigid packaging products.
Buyer propensity to substitute
Flexible packaging products are being increasingly used by replacing these
products owing to various benefits such as convenience and portability, among
others.
• While flexible packaging can be manufactured at low costs, it offers minimal
protection from compression or perforation compared to rigid packaging. This
Relative price performance of substitute could pose a significant threat to the market studied.
• However, various disadvantages of rigid packaging, such as heavier, more
expensive than flexible packaging, reduce the buyer’s propensity toward
substitute products.
Perceived level of product/service • The buyer’s propensity to choose a substitute product has been fragmented over
differentiation time, as different products demand different packaging styles to conserve the
essence of the product, particularly in the food and beverage industry. Overall,
the threat of substitutes is expected to be moderate.
Quality depreciation
Number of substitute products available

in the market

4.3.5 INTENSITY OF COMPETITIVE RIVALRY

Unfavourable
Low Favourable
High • The intensity of competitive rivalry in the market is defined as the competition
1 prevailing in the industry among the established players. The degree of
FACTORS 0 2 4 6 8 10
0 competition depends on various factors affecting the market, such as brand
identity, powerful competitive strategy, degree of transparency, and firm
Sustainable competitive advantage in
concentration ratio.
future through innovation • The market is characterized by low product differentiation, growing levels of
product penetration, and high levels of competition. Generally, the products are
offered in bulk.
• Sustainable competitive advantage can be gained through design, technology,
Levels of market penetration and application innovation.
• The market incumbents are adopting powerful competitive strategies
characterized by acquisitions, partnerships activities, a strong emphasis on R&D,
and innovative activities.
Powerful competitive strategy • Likewise, the manufacturing capability is expected to see a shift in production
toward such trends, strengthening the competitive rivalry.
• Product innovation can bring about a sustainable, competitive advantage. The
firm concentration ratio is expected to record higher growth during the forecast
period as several players look at this market as a lucrative opportunity to
Barriers to exit consolidate their product offerings.
• The firm concentration ratio is expected to grow considerably over the forecast
period. However, short product development cycles and relatively high exit
barriers are some of the factors affecting firms in this market. Overall, the
competitive rivalry is expected to be high.
Degree of transparency

4.4 POST COVID-19 IMPACT ON THE MARKET

• With the outbreak of COVID-19, flexible packaging manufacturers faced many challenges that were
expected to be short-lived. Lockdown impacts include supply chain disruptions, unavailability of raw
materials used in the manufacturing procedure, labor shortages, price volatility that caused end
product production bloat and budget overruns, and shipping issues.
• Consumers continued to experience the effects of the pandemic's economic impact throughout the
year as COVID-19 limitations remained in force. The purchasing power of Morocco was affected by
rising inflation, slowing industrial sales, and lower disposable incomes. The downfall of the
economic situation of consumers during the initial stages of COVID-19 has significantly impacted
the packaging market.
• Manufacturers are experiencing significant upward trends due to changing consumer habits. This
trend is driving demand for convenience during the pandemic, and some regional packaging
companies aim to grow and focus on automating their operations. Many industry specialists know
that fully automated packaging lines can help overcome the challenges that COVID-19 held back
from smooth, safe, cost-effective operations. As workforces are forced to reduce and demand for
improved performance increases, automation in critical areas can improve operational productivity
and protect core staff.
• In the post-COVID scenario, the major technological trends are emerging in flexible packaging:
growing e-commerce demand for shippable packaging, the need to integrate technology with
packaging is driven by rising demand for packaging materials with improved barrier qualities,
product innovation, and increasing supply chain digitization.
• Additionally, the need for compostable packaging will gradually rise in the post-COVID period due
to its advantages, such as being portable, lightweight, and easy to carry, as well as the continued
adherence of consumer behavior to safety laws.
• The demand for flexible packaging products is generally driven by millennial customers, who prefer
single-serving and on-the-go food and beverage foodstuffs. Its flexible packaging, durability,
portability, and lightweight properties make it a prominent option for packing products. This is
expected to drive the demand for flexible packaging in Morocco’s food and beverage industry.
Image Source: Microsoft Stock Images

4.5 IMPORT AND EXPORT ANALYSIS

FLEXIBLE PLASTIC PACKAGING - HS CODE (392099)
FLEXIBLE PACKAGING MARKET, IMPORTS OF FLEXIBLE PLASTIC FLEXIBLE PACKAGING MARKET, EXPORTS OF FLEXIBLE PLASTIC
PACKAGING, VALUE IN USD THOUSAND, MOROCCO, 2016-2022 PACKAGING, VALUE IN USD THOUSAND, MOROCCO, 2016-2022
14,000 7,000
12,846 6,401
12,000 6,000 5,868
10,000 9,486 9,377 9,418 5,000

8,850
3,929 4,003
8,000 7,563 4,000 3,696
7,020
6,000 3,000
2,349
1,899
4,000 2,000
2,000 1,000
0 0
2016 2017 2018 2019 2020 2021 2022 2016 2017 2018 2019 2020 2021 2022
Imports Exports
Disclaimer: Data Curated by Mordor Intelligence from various sources


FLEXIBLE PLASTIC PACKAGING - HS CODE (392099)
FLEXIBLE PACKAGING MARKET, FLEXIBLE PLASTIC PACKAGING TOP FLEXIBLE PACKAGING MARKET, FLEXIBLE PLASTIC PACKAGING TOP
IMPORTERS TO MOROCCO, VALUE IN USD THOUSAND, MOROCCO, 2022 EXPORTERS TO MOROCCO, VALUE IN USD THOUSAND, MOROCCO, 2022
3,500 6,000
5,676
3,000 2,894
5,000
2,474
2,500
4,000
2,120
2,000
1,693
3,000
1,500
2,000
1,000
814
629
500 1,000
0 89 55 23
United States China France Spain Türkiye Italy 0
of America Spain Mauritania Belgium Italy


ALUMINUM FOIL - HS CODE (7607)
FLEXIBLE PACKAGING MARKET, IMPORTS OF ALUMINUM FOIL, VALUE IN FLEXIBLE PACKAGING MARKET, EXPORTS OF ALUMINUM FOIL, VALUE IN
USD THOUSAND, MOROCCO, 2016-2022 USD THOUSAND, MOROCCO, 2016-2022
90,000 600
556
80,000 76,996 518

500
70,000
61,257 414
60,000 400
54,381
49,226
50,000 46,960
298 294
300
40,000
34,009
31,898
30,000 200 171
147
20,000
100
10,000
0 0
2016 2017 2018 2019 2020 2021 2022 2016 2017 2018 2019 2020 2021 2022
Imports Exports


ALUMINUM FOIL - HS CODE (7607)
FLEXIBLE PACKAGING MARKET, ALUMINUM FOIL TOP IMPORTERS TO FLEXIBLE PACKAGING MARKET, ALUMINUM FOIL TOP EXPORTERS TO
MOROCCO, VALUE IN USD THOUSAND, MOROCCO, 2022 MOROCCO, VALUE IN USD THOUSAND, MOROCCO, 2022
20000 400
17734 362
18000
350
16359
16000
14088 300
14000
12000 250
10000
200
8000
150
6000
4812
4309 4209 4073 100
4000 74
61
2000 50
30
8
0
France China United Arab Spain Italy Austria Egypt 0
Emirates Mauritania South Africa Senegal Spain France


PAPER BAGS - HS CODE (481930)
FLEXIBLE PACKAGING MARKET, PAPER BAG TOP IMPORTERS TO FLEXIBLE PACKAGING MARKET, PAPER BAGS TOP EXPORTERS TO
MOROCCO, VALUE IN USD THOUSAND, MOROCCO, 2022 MOROCCO, VALUE IN USD THOUSAND, MOROCCO, 2022
1,800 20,000
18,193
1,575 1,561 18,000
1,600
16,000
1,400
14,000
1,200
12,000
1,000
10,000 9,324
802 785
800
8,000
600
6,000 5,158
382 4,115
400
4,000
265 2,973
200 148 2,000 1,602

1,255
0 0
Türkiye Tunisia Spain Portugal Italy Egypt Netherlands Senegal Benin Guinea Mauritania Burkina Faso Cameroon Togo

5 MARKET DYNAMICS
#TOC_DIVIDER#

5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increased Demand for Convenient Packaging Solution
5.1.2 Growing Demand for Sustainable Packaging Solution
5.2 Market Restraints
5.2.1 Concerns Regarding the Impact of Plastics on the Environment
5.3 Coverage of Raw Materials for Flexible Packaging
5.4 Identification of Key Suppliers of These Materials
5.5 Insight into the Pricing Trends of the Products

5.1 MARKET DRIVERS
DRIVERS RESTRAINT
HIGH
IMPACT
CONCERNS REGARDING IMPACT OF
PLASTICS ON THE ENVIRONEMNT
INCREASED DEMAND FOR CONVENIENT

PACKAGING SOLUTION
GROWING DEMAND FOR SUSTAINABLE

PACKAGING SOLUTION
LOW
IMPACT
SHORT TERM LONG TERM


5.1.1 INCREASED DEMAND FOR CONVENIENT PACKAGING SOLUTION

• The increasing tendency toward cost-effective packaging in consumer and retail products, such as food, beverages, and
pharmaceuticals, is anticipated to increase the demand for flexible packaging. Increased demand is further driven by
the growing need for convenient and portable packaging solutions.
• Morocco is undergoing a dietary change that affects both urban and rural environments. Food habits are changing due
to urbanization, economic instability, and globalization. The convenience of ready-to-eat foods, whether locally
produced or imported, attracts large population segments, especially in urban areas. These foods are becoming
increasingly available and popular.
• The most sought-after parameter is that consumers are becoming more cautious when purchasing about various factors
such as food quality, nutritional value, ingredients, and packaging. For instance, in Morocco, food hygiene and safety
are often discussed. Moroccan manufacturers must control their products' quality and provide evidence of that control.
• In May 2022, Elopak introduced new locations and team members in Casablanca, Morocco, and Saudi Arabia in the
official celebration of Naturepak Beverage's recent acquisition. Post-acquisition, Elopak has local manufacturing
facilities in Morocco and Saudi Arabia and has expanded its extensive global network to include customers in 70
countries. The acquisition of Naturepak Beverage is part of Elopak's growth strategy and strengthens its position in the
highly potential MENA region. The company looks to leverage its strong track record, expanding its geographic
footprint and investment in sustainability-focused innovation.
• According to the Interbank Electronic Banking Center, Moroccan e-commerce websites witnessed a 46% increase in
transaction volume and a 25% increase in spending in 2020. E-commerce in Morocco continued to grow in 2021, with a
48% increase in transactions and a 30% increase.
• With robust port access and an ideal road network, Morocco has excellent e-commerce logistics capabilities that can be
leveraged to drive flexible packaging growth in the market. An example of a company using Moroccan infrastructure is
Jumia. Jumia Morocco owns over 10,000 vendors offering over 8 million products. Jumia has a sizeable Moroccan
network with over 500 consumer pickup locations.
• Another instance of an attempt to expand digital shopping in Morocco is Moroccan startup Chari, a B2B e-commerce
and fintech app serving traditional retailers in French-speaking Africa. In January 2022, Chari announced its intention to
acquire Karny to trial a Buy Now Pay Later (BNPL) solution by offering BNPL services to store owners with USD 100
million. Such acquisitions help the country to gain momentum toward flexible packaging innovations, mainly in food,
beverage, and more applications.

5.1.2 GROWING DEMAND FOR SUSTAINABLE PACKAGING SOLUTION

• Lightweight and sustainability are becoming key packaging initiatives to appeal to more consumers. Sustainability is
becoming an essential development subject as more consumers and businesses comply with zero waste. Packaging
manufacturers continuously invest in design and material innovations in light of changing demographics and lifestyles.
• In July 2023, Smurfit Kappa's new integrated corrugated plant in Rabat, Morocco, is a significant milestone as it marks
its first foray into North Africa. The plant is powered by almost 1,500 solar panels, making it the first packaging facility
in Morocco to be supplied with green energy, emphasizing its commitment to sustainability. This will lead to a 55%
reduction in electricity usage and a decrease of 900 tonnes of CO2 emissions annually. The packaging plant also has a
purification and water treatment system, which reduces water consumption by 50%. In addition, the plant's location in
Morocco is advantageous to the company's operations in Europe and enhances its global footprint.
• Paper bag packaging materials are lightweight and flexible, help reduce damage and the need for additional third-
party packaging compared to many other packages, and have other sustainable advantages. Packaging increases
consumer convenience, preserves product freshness, and ensures protection from moisture and other contaminants
after use.
• Paper bags are becoming increasingly popular in restaurants, hotels, cafes, and other catering establishments. Similarly,
the growing popularity of on-the-go dining and online grocery delivery services has increased the demand for paper
bags in the hospitality industry. With the evolving lifestyle, Morocco has seen an increased demand for paper-based
packaging products in the food service sector. Consumers frequently grab convenient food that can be consumed
whenever and wherever they need a boost.
• In December 2022, Mondi, a company specializing in sustainable packaging and paper, commenced a new plant in
Morocco with an investment of EUR 16 million (USD 17.8 million). The plant can produce 100 million paper bags
annually, which will help Mondi meet the growing demand for paper bags in West Africa. This brings Mondi's total
capacity for bag production in the region to over 500 million annually. The new plant is located in Tangier, a free
economic trade zone ideally suited to supply neighboring countries. Mondi has three other sites in West Africa, two in
Morocco and one in Ivory Coast, and all of these locations use sack kraft paper produced by Mondi, ensuring a steady
supply of packaging materials for the building industry in the region.
• Furthermore, the sustainable character of the oxo-degradable plastics incorporated in the flexible plastic packaging
solutions is expected to enhance the market penetration of several players by further aligning with the consumer
paradigm shift toward eco-friendly packaging solutions.

5.2 MARKET RESTRAINTS
DRIVERS RESTRAINT
HIGH
IMPACT
CONCERNS REGARDING IMPACT OF
PLASTICS ON THE ENVIRONEMNT
INCREASED DEMAND FOR CONVENIENT

PACKAGING SOLUTION
GROWING DEMAND FOR SUSTAINABLE PACKAGING

SOLUTION
LOW
IMPACT
SHORT TERM LONG TERM


5.2.1 CONCERNS REGARDING IMPACT OF PLASTICS ON THE ENVIRONEMNT

• Morocco is concerned about managing solid waste, especially non-biodegradable post-
consumer plastics, mainly generated from the packaging industry. The government of Morocco
is focused on developing action plans to reduce the amount of marine plastic pollution that
enters the oceans. It plans to prevent this by adopting a "circular economy" to minimize waste
and pollution by extending the life cycle of plastic products and promoting the sharing of
materials and products.
• According to the study conducted by the World Bank in May 2022, every day, about 6.3 kg of
improperly treated plastic waste enters the Mediterranean Sea off Morocco for every kilometer
of coastline. This equates to about 14 pounds per half mile. Such heavy wastage of plastic
might impact the environment negatively and affect the country's flexible packaging business.
Single-use plastic products are expected to experience a decline owing to such concerns in the
region.
• According to a study conducted by Serious Business, Morocco produces over one million
tonnes of plastic each year. Rising levels of plastic pollution in the environment negatively
impact wildlife, wildlife habitats, and individuals. Morocco's current waste management system
is not designed to collect and recycle plastic safely. As a result, over 33% of plastic waste is in
uncontrolled landfills. With the "Moroccan supermarkets tackle single-use plastics" (MOSSUP)
project, Serious Business aims to reduce the amount of single-use plastics currently dumped
into nature.
• Moreover, this project aims to increase the collection of post-consumer plastic waste and
improve the recycling rate of PET plastic. Partnering with Marjane and Carrefour, two major
supermarket chains in Morocco trading as Label Vie, is expected to help the retailer reduce
plastic leaks into the environment, protect Morocco's ecosystem, and reduce waste.
• In Morocco, plastic recycling company Sumilon is expanding operations to meet the growing
global demand for recycled plastics. Its research showed that only 1,000-1,200 tonnes are
collected annually. The company aims to process 90% of this supply in Morocco, and its new
production line is expected to come online toward the end of 2023. The company is
strengthening its presence in Morocco and Africa.

5.3 COVERAGE OF RAW MATERIALS FOR FLEXIBLE PACKAGING

• The market for flexible packaging and demand for pulp and paper products is expanding in the WOOD PULP AND OTHER RECOVERED PAPER AND
African region, mainly due to growing sustainability demand and rising awareness of the need to
PAPERBOARD MATERIAL, IMPORTED TO MOROCCO, VALUE IN
lessen the carbon impact of traditional packaging materials. To reduce the use of non-renewable
resources by limiting trash output in the region. The Moroccan government implemented itself as
USD THOUSAND, 2022
the African Union (AU) leader in sustainability development in the past decade.
35,000
• Morocco has implemented several projects, partnerships, and plans to manage various types of
waste, including paper and plastic waste. According to the United Nations Economic Commission
report published in 2022, Morocco consumes about 15 kg of paper and cardboard per capita
annually, which amounts to 500,000 tonnes of paper annually. 30,000 28,814
• Since the amount of paper recycled annually is 155,000 tonnes, Morocco’s recycling rate is 30%.
Also, as per the National Programme for Waste Recovery data, the nation has paper waste
25,000
recycling and recovery targets of 50% by 2025 and 80% by 2030, respectively. Due to the robust
recycling ambition across the country, the demand for paper is increasing due to focused
expansion plans by several regional players, including Mondi PLC, International Paper (IP), Smurfit
20,000
Kappa, and others.
• Pulp and paper are used by various industries as raw materials and produce pulp, paper,
paperboard, and other cellulose-based products. Pulp is widely used as a raw material across 15,000 13,935
various end-user industries to produce paper-based products and packaging. According to data
collected from several sources, Morocco imported the highest amount of wood pulp for paper 10,606
production and other recovered paper and paperboard from the United States of America, which 10,000
amounted to USD 28,814 thousand in 2022.
• Portugal distantly followed this with USD 13,935 worth of wood pulp. The country also imported
significant amounts of wood pulp from Finland, Spain, Brazil, South Africa, etc.. Noticeably, the 5,000
3,004 2,801
United States of America has consistently been Morocco’s highest wood pulp supplier during the 2,290
past few years. 871 566
• Furthermore, it exports paper and paper to several countries. Morocco’s exports of Paper and 0
United Portugal Finland Spain Brazil South France Germany
Paperboard, Products of Pulp, Paperboard, and Board to Ghana amounted to USD 4.96 million in States Africa
the year 2022, as reported by the UN COMTRADE Database on International Trade.
Source: Data Curated by Mordor Intelligence from various sources

5.3 COVERAGE OF RAW MATERIALS FOR FLEXIBLE PACKAGING

POLYETHENE (PE) IN PRIMARY FORM, IMPORTED TO MOROCCO, VALUE IN
• Flexible Plastics are a widely used material in Morocco for various domestic, industrial, USD THOUSAND, 2022
and agricultural applications. The main use of flexible plastics remains films for
200,000 172,042
greenhouses and packaging in all its forms. The Eco-tax on plastics was introduced by
the 2013 Finance Act and entered into force on January 1, 2014. The eco-tax was 150,000
created as a parafiscal instrument to fund the development of plastic waste
valorization/recycling industries and has since been used to finance the NFESD. 100,000 69,825
58,661
• As per the Mediterranean. Panda reports that Morocco’s plastic industry is relatively 50,000 15,931 12,299 11,351 8,461 6,645
small compared to other Mediterranean countries, but Moroccans consume an 0
average of 900 plastic bags per person per year, the second highest consumption Saudi United Qatar Spain United Belgium Russia Korea
globally. Morocco produces 0.55 million tonnes (MT) of plastic waste annually, 55% of Arabia States of Arab
which is leaked into the environment. The leakage is mainly due to uncollected waste America Emirates
(25%) and openly dumped waste (36%).
VALUE IN USD
• According to the same report, these six countries, namely, Egypt, Nigeria, South EUROPEAN UNION EXPORTS OF PLASTICS TO MOROCCO, 2022
MILLION
Africa, Algeria, Morocco, and Tunisia countries, accounted for 75% of the total
imported plastic consumption of Africa’s 33 countries (118 million tonnes) over the 27- Polyethers, epoxides & polyesters, primary forms 167.89
year period. Other Plates, Sheets, Film, Foil, Strip of Plastics (Non-cellular) 126.25
• Plastic has been a part of Moroccan peri-urban life for a long time and has become an Polymers of propylene or other olefins, prim forms 123.31
inevitable sign of pollution. Also, per the National Programme for Waste Recovery
data, the nation has plastic waste recycling and recovery targets of 50% by 2025 and Other Plates, Sheets, Film, Foil, Strip of Plastics 72.61
70% by 2030, respectively. Polymers of ethylene, in primary forms 60.18
• Therefore, the packaging regulations and consumer attitudes toward packaging Self-adhesive Plates, Sheets, Film, Foil, Tape, Strip, of Plastics 55.60
sustainability are changing, and companies are looking for greener ways to package
Polymers of styrene, in primary forms 52.62
their products. Morocco relies on Saudi Arabia, the United States of America, Qatar,
Spain, and the United Arab Emirates for its Polyethene (PE) supplies. EU plastics Acrylic polymers in primary forms 47.51
exports to Morocco were valued at USD 1.81 billion in 2022, according to the UN Polyamides in primary forms 42.49
COMTRADE database of international trade.
Polymers of Vinyl Chloride or of Other Halogenated Olefins 37.51
Source: Data Curated by Mordor Intelligence from Various Sources & Trading Economics

5.4 IDENTIFICATION OF KEY MANUFACTURER/SUPPLIERS OF PULP AND PAPER
Sl No Manufacturer/Supplier Details Items Supplied Headquarter
Bleached Softwood Kraft Pulp, Unbleached Stuffing Paper, Kraft Paper, Duplex Board,
1 Platinum Paper Sabah, Malaysia
Jumbo Rolls
2 International Paper Fluff Pulp, Papergrade Pulp, Specialty Pulp, Specialty Pulp Memphis, Tennessee, United States
3 Smurfit Kappa 100% virgin fibers - MG Kraft Paper, Sack Kraft Paper, Agropaper Dublin, Ireland
4 Four Seasons FZE Stocklot Of Silicon Paper, Paper Rolls, Paper Scrap, etc. Ajman, United Arab Emirates
5 Le Carton s.a. Producers of pulp, mechanical pulp, paper and board Casablanca, Morocco
6 Sifap SA Producers of pulp, mechanical pulp, and paper Meknes, Morocco

5.4 IDENTIFICATION OF KEY MANUFACTURERS/SUPPLIERS OF PLASTIC & RESINS
Sl No Manufacturer/Supplier Details Items Supplied Headquarter
1 National Electrolysis and Petrochemical Company PVC Resin, Compound PVC Grand Casablanca, Mexico
Four Seasons FZE Ajman, United Arab Emirates

2 Plastic Lump, Polyvinyl Chloride - PVC Resin, PVC Compounds, Plastic Granules
3 Tawazon Chemical Co. LLC PolyoLefins Compound and PVC Resin Dubai, United Arab Emirates
PVC Sheet, PVC Resin, Rpet Resin, PVC Sheet for Coating, Vacuum Forming
4 Nizza Plastic Company Ltd Bangkok, Thailand
Flexible Plastic, PVC Transparent Sheet
5 Sumilon Eco Pet Sarl Producer of Food Grade rPET Resin Tanger, Morocco
6 Montachem International Polyethylene, Polypropylene, Polystyrene, PVC, PET and others. Florida, United States of America

5.5 INSIGHT ON THE PRICING TRENDS OF THE PRODUCTS

Some of the average cost range of boxes are listed below, and price varies depending on the size, shape, material, thickness, and more factors.
Paper Based Product Average Cost Range Plastic Based Product Average Cost Range
Other Products Average Cost Range
T-shirt Plastic Biodegradable Bags USD 0.10 – USD 12
Big Luxury Paper Bags USD 0.46 – USD 0.56
Plastic Liner USD 0.60 – USD 1.20
50kg Agricultural Polypropylene Woven
White kraft paper bag USD 0.12 – USD 0.16 USD 0.06 - USD 0.08
Bag
Food Kraft Paper Bags USD 0.10 – USD 0.11

Biodegradable Plastic Bags USD 0.01 - USD 0.30 USD 0.9 sq. feet – USD
Laminates/Sheets
1.10/sq. feet
Art Paper bags for Perfume and Bakery USD 0.05 - USD 0.10 PVC Handled Zipper Bags USD 0. 78 – USD 0.92
Hard Coated Paper Bags for Food and Heavy Duty Oxo Biodegradable
USD 0.25 – USD 0.30 USD 1,350.00 - USD1,700.00 / Ton Pack of Sleeves USD 12.65 - USD 255
beverage Ecofriendly Plastic Bag
• The factors influencing flexible packaging prices include the product's fragility, strength, volume, size, and shape. Product fragility and specifications can directly and indirectly impact
overall packaging spending. The more delicate the items needed to pack, the more money consumers would spend to protect them well. Similarly, oversized items usually cost more to
pack than smaller items. All of this adds significantly to the cost of packaging.
• In the case of printed flexible products, the demand for digital printing market adoption is growing, and systems are being developed to meet the demands of the high-volume liner
and post-printing market. Flexibility in print length, savings in set-up costs, and the ability to personalize by brand, region, store, or individual, combined with quality levels made
available through modern technology, are driving market growth and influencing the pricing of the products.
• Further, Morocco is strategically positioned for access to Europe. It is also suitable for reaching other international markets, especially North and West Africa. Growing innovation has
seen the emergence of flexible foam, papers, and aluminum foils, replacing the current use of plastic as a raw material for manufacturing pouches. The African countries are increasing
local production, which is driving larger economies of scale for the product, and also, the market is witnessing growing investments from Asian and European countries.
• However, increasing global economic uncertainty, including in African countries, has impacted demand from converters and end users, as consumers are cautious due to elevated
inflation pressures across various packaged products.
Source: Various Sources Curated By Mordor Intelligence

6 MARKET SEGMENTATION
#TOC_DIVIDER#

6.1 BY MATERIAL
6.1.1 Paper
6.1.2 Plastic
6.1.3 Aluminum Foil

6.1 BY MATERIAL
FLEXIBLE PACKAGING MARKET REVENUE FLEXIBLE PACKAGING MARKET, REVENUE IN USD BILLION, BY MATERIAL, MOROCCO, 2021-2028
SHARE (%), BY MATERIAL, MOROCCO, 2022
CAGR (%)
By Material 2021 2022 2023 2024 2025 2026 2027 2028
(2023-2028)
10.86%
33.48% Paper 0.57 0.59 0.62 0.65 0.67 0.70 0.73 0.77 4.33%
Plastic 0.96 0.99 1.02 1.05 1.08 1.11 1.14 1.18 2.97%
55.66%
Aluminum Foil
0.18 0.19 0.20 0.21 0.22 0.22 0.23 0.24 3.86%
Paper Plastic Aluminum Foil

Total 1.71 1.77 1.84 1.90 1.97 2.04 2.11 2.18 3.53%

6.1.1 PAPER
• The market for paper products is expanding in the region, mainly due to growing paper-based product demand FLEXIBLE PACKAGING MARKET, REVENUE IN USD
and rising awareness of the need to lessen the carbon impact of traditional packaging materials. The segment was BILLION, PAPER, MOROCCO, 2021-2028
valued at USD 0.59 billion in 2022 and is expected to be valued at USD 0.77 billion in 2028, with a CAGR of 4.33%
over the forecast period. CAGR (2023-2028): 4.33%
• Moreover, the need for green packaging materials is driving the market, particularly paper packaging solutions, 0.90
and is further fueled by the enforcement of strict legislation regarding the ban on single-use plastic in the food
and beverage sector. Unsustainable business practices have empowered consumers to demand a higher standard 0.80 0.77
of product that has a favorable impact. 0.73
0.70
• Major companies are focused on extending their business in the region as part of their business strategy. For 0.70 0.67
0.65
instance, International Paper, one of the world’s biggest producers of renewable fiber-based packaging and paper 0.62
products, announced an investment program recently worth MAD 100 million (nearly USD 10 million) for its 0.59
0.60 0.57
production facilities in Morocco. This program aims to meet the increasing demand for sustainable paper
packaging solutions.
0.50
• The government of the country adopted bill 57.18, amending and modifying law 77.15 on the ban on plastic bags.
Law 77.15 restricts the manufacture, import, export, and use of plastic bags. The bill set out a legal framework for 0.40
inspections and seizures, granting the relevant authorities new powers. In addition, the bill introduced recent
articles to control manufacturers’ activity. Packaging manufacturers must declare the nature of their activity to the
0.30
Ministry of Industry. Such a ban on plastic bags can further leverage the market for paper packaging in the region.
• Industry professionals anticipate investments in paper mills, as it has been rising post-COVID, with heightened 0.20
utilization of paper packaging across food and more sectors. As the e-commerce wave persists, the paper
packaging industry in the region stays poised for sustained expansion, offering environmentally friendly solutions 0.10
to fulfill the evolving needs of consumers and businesses alike.
• Market players are increasing their investment, partially supported by the government's initiatives to become a 0.00
self-sustained food economy. Packaging organizations are poised to witness growth owing to this development. 2021 2022 2023 2024 2025 2026 2027 2028
Moreover, the country is also focused on recycling paper waste as part of sustainability. Organizations such as
Paper
Atlas Green Recycling is one of the largest paper waste collectors in the country. It supplies various grades of
paper waste as raw materials to paper mills across the world. Such exports to various countries will improve the
market for paper packaging in the country over the forecast period.

6.1.2 PLASTIC
• The plastic segment was valued at USD 0.99 billion in 2022 and is expected to be valued at 1.18 billion in 2028 with a FLEXIBLE PACKAGING MARKET, REVENUE IN USD
CAGR of 2.97% over the forecast period. Morocco is focused on collecting solid waste, especially non-biodegradable BILLION, PLASTIC, MOROCCO, 2021-2028
post-consumer plastics, mainly from the packaging industry. The government of Morocco is focused on developing
action plans to reduce the amount of marine plastic pollution that enters the oceans. It plans to prevent this by CAGR (2023-2028): 2.97%
adopting a "circular economy" to minimize waste and pollution by extending the life cycle of plastic products and
1.40
promoting the sharing of materials and products.
• In January 2023, the United Nations Industrial Development Organization (UNIDO) and Chatham House invited
1.18
experts to submit applications in the open call for a plastic packaging and waste policy consultant in the country. This 1.20 1.14
1.11
call is part of the project "SWITCH to Circular Economy Value Chains (SWITCH2CE), founded by the European Union 1.08
1.05
and the Government of Finland. The project aims to keep enterprises within selected value chains to adopt circular 0.99
1.02
economy practices. The project acknowledges that the application of circular economy practices requires legible 1.00 0.96
approaches by all players of the value chains, from SMEs to leading companies in global value chains. The
SWITCH2CE project aims to support developing countries like Morocco to identify, embrace, and excel in circular
0.80
economy practices in key value chains, such as plastic packaging.
• In Morocco, plastic recycling company Sumilon is expanding operations to fulfill the growing global demand for
recycled plastics. Its research showed that only 1,000-1,200 tonnes are collected yearly. The company aims to process 0.60
90% of this supply in Morocco, and its new production line is anticipated to come online towards the end of 2023. The
company is boosting its presence in Morocco and other parts of Africa.
0.40
• Atlas Green Recycling provides a complete range of plastic and paper recycling services, from collecting, sorting, and
shredding to baling and packing domestically. Its other business actions include collecting and selling other scrap
materials. Over the years, Atlas Green Recycling has found new and promising markets for scrap plastic and E-waste, 0.20
developing creative recycling programs that turn waste into profit centers and businesses into good corporate
stewards of the environment. Atlas Green Recycling works with innovative technologies to collect and press plastic.
0.00
• According to a study conducted by Searious Business, Morocco produces over one million tonnes of plastic each year.
2021 2022 2023 2024 2025 2026 2027 2028
Morocco's current waste management system is not designed to collect and recycle plastic safely. With the
"Moroccan supermarkets tackle single-use plastics" (MOSSUP) project, Searious Business aims to reduce the amount Plastic
of single-use plastics currently dumped into nature. Moreover, this project aims to increase the collection of post-
consumer plastic waste and improve the recycling rate of PET plastic.

6.1.3 ALUMINUM FOIL

• Aluminum foil is used for packaging and can be easily converted to thin sheets, rolled, or FLEXIBLE PACKAGING MARKET, REVENUE IN USD BILLION,
packed. The aluminum foil is a barrier to light, oxygen, odors, and flavors. It is used broadly in ALUMINUM FOIL, MOROCCO, 2021-2028
food packaging, including long-life packs for beverages, which allows storage without
refrigeration. The aluminum foil segment was valued at USD 0.19 billion in 2022 and is CAGR (2023-2028): 3.86%
expected to be valued at USD 0.24 billion in 2028 with a CAGR of 3.86% over the forecast
period. 0.30
• Aluminum foil containers and trays are used for baking pies and packing takeaway meals,
ready snacks, and long-life pet foods. Because of its radiant impermeability to water vapor,
aluminum foils help store food for a prolonged duration. Moreover, because of this property, 0.25 0.24
0.23
aluminum helps to maintain the freshness of foods. 0.22
0.22
• Aluminum foil has oil-resistant, water-resistant, non-toxic, and tasteless features that keep the 0.21
0.20
food safe and fresh. Aluminum foils are also eco-friendly. These qualities and advantages 0.20 0.19
0.18
have made it a popular packaging choice in the food and other business sectors, such as
pharmaceuticals. The food packaging business relies highly on aluminum foil for its ideal
properties.
0.15
• According to the World Bureau of Metal Statistics, the aluminum consumption in Morocco
was 130.3 thousand metric tons in 2021. The country also exports large of aluminum to
various countries. According to the United Nations COMTRADE, European Union Imports of
aluminum from Morocco were USD 123.14 million in 2022. 0.10
• The recyclability of aluminum packaging products also increased the preference for aluminum
foil for packaging in the country. Aluminum foil is a critical material in laminates and has wide
applications in food packaging. Aluminum foil is used for food packaging in various ways. It 0.05
can be directly used as a foil to wrap or used to make food containers, trays, and bowls and
then used these items for food packaging.
• Aluminum containers made from aluminum foil come in several different shapes and sizes. 0.00
Usually, they are safe to use in ovens and freezers. Some high-quality aluminum foil containers 2021 2022 2023 2024 2025 2026 2027 2028
are also used for storing food. Therefore, the demand for recycled products is expected to Aluminum Foil
increase the usage of aluminum in the market.

6.2 BY PRODUCT TYPE

6.2.1 Pouches
6.2.2 Bags
6.2.3 Films and Wraps
6.2.4 Other Product Types

6.2 BY PRODUCT TYPE

FLEXIBLE PACKAGING MARKET, REVENUE SHARE FLEXIBLE PACKAGING MARKET, REVENUE IN USD BILLION, BY PRODUCT TYPE, MOROCCO,
(%), BY PRODUCT TYPE, MOROCCO, 2022 2021-2028
CAGR (%)
Product Type 2021 2022 2023 2024 2025 2026 2027 2028
(2023-2028)
11.34%
30.18%
Pouches 0.51 0.53 0.56 0.58 0.60 0.63 0.65 0.68 4.05%
Bags 0.28 0.29 0.30 0.32 0.33 0.34 0.36 0.37 3.97%
41.95%
Films and Wraps

0.72 0.74 0.77 0.79 0.82 0.85 0.87 0.90 3.28%
16.53%
Other Product Types 0.20 0.20 0.21 0.21 0.22 0.22 0.23 0.23 2.36%
Bags Pouches Films and Wraps Other Product Types

Total 1.71 1.77 1.84 1.90 1.97 2.04 2.11 2.18 3.53%

6.2.1 POUCHES
• The African continent is becoming a high-growth packaging industry region driven by demand in consumer goods FLEXIBLE PACKAGING MARKET, REVENUE IN USD
markets, rising personal incomes, a growing young consumer population, and expanding domestic economies. BILLION, POUCHES, MOROCCO, 2021-2028
The growth of the food ingredients market in the region is driven by the expansion of the food and beverage
industry. The segment was valued at USD 0.53 billion in 2022 and is expected to be valued at USD 0.68 billion in CAGR (2023 TO 2028): 4.05%
2028, with a CAGR of 4.05% during the forecast period.
0.80
• Also, the increasing consumption of dairy and frozen dairy products and increased focus on demand for processed
and packaged foods. Flexible packaging is the common packaging material. The growing demand for portable
0.70 0.68
and suitable food packaging, such as pouches, is driving the use of flexible packaging across various industries. 0.65
0.63
• Organizations are focused on expanding their business in the country. For instance, in July 2023, Smurfit Kappa 0.60
0.60 0.58
inaugurated a packaging facility in Rabat, Morocco. The group has invested over EUR 35 million (USD 37.5 million 0.56
0.53
approximately) in the 25,000 m2 facility, which will be completed from ground break to operation in seven months 0.51
and will support 400 direct and indirect jobs. The facility will allow the company to efficiently supply advanced and 0.50
sustainable packaging solutions to local customers and multinationals in Morocco. Such expansion will leverage
the market for bags and pouches in the country.
0.40
• Pouches and stand-up pouches are preferred in processed food packaging that usually has some fluid in it. Since
digital printing is possible and packaged products are easy to handle during transportation, they have emerged as
0.30
the product of choice for these industries.
• According to a survey conducted by Quartz in February 2022, the COVID-19 pandemic has accelerated the e-
0.20
commerce boom in many African countries, but Morocco's growth has been exceptionally high. Due to lockdown
restrictions across the country. Moroccan e-commerce websites saw a 46% increase in transaction volume and a
25% increase in spending. The growth in the e-commerce sector will drive the market across the country. 0.10
• At an industrial meeting, Cama Group, a recognized packaging machinery manufacturer, analyzed industry needs
and prioritized flexible secondary packaging and scalable and highly productive solutions. The company focuses 0.00
on expanding to the Middle East and North Africa, where food is essential for cultural and religious reasons. Food 2021 2022 2023 2024 2025 2026 2027 2028
technology is of particular significance in primary and secondary packaging production. Such expansions by
Pouches
international companies will leverage the country's flexible pouch packaging market.

6.2.2 BAGS
• Morocco has a demanding food and beverage packaging market. Plastic bags have long been everywhere in FLEXIBLE PACKAGING MARKET, REVENUE IN USD
suburban Morocco and have become a symbol of inevitable pollution. The segment was valued at USD 0.29 billion BILLION, BAGS, MOROCCO, 2021-2028
in 2022 and is expected to be valued at USD 0.37 billion in 2028, with a CAGR of 3.97% over the forecast period.
As the packaging industry undergoes a series of transformations to embrace best practices and ensure the highest CAGR (2023 TO 2028): 3.97%
levels of recyclability, multi-material packaging construction is expected to give way to recyclable single-material
0.40
alternatives. 0.37
0.36
• Food habits are changing due to urbanization, economic instability, and globalization. The convenience of ready- 0.34
to-eat foods, whether locally produced or imported, attracts large population segments, especially in urban areas. 0.35 0.33
0.32
These foods are becoming increasingly available and popular. 0.30
0.29
• The Government of Morocco has introduced amendments to the law banning plastic bags. The consumption of 0.30 0.28
raw materials for plastic bags in Morocco has fallen by 50% in recent years. The Government Council amended Bill
57.18 and amended Law 77.15, banning plastic bags. Law 77.15 prohibits the manufacture, import, export, 0.25
marketing, and use of plastic bags. The bill establishes a new definition of plastic raw materials and semi-finished
plastic products used in the manufacture of bags. In addition, the bill introduced new articles to govern the
0.20
activities of manufacturers.
• Major players operating in the region are expanding their business. For instance, in December 2022, Mondi PLC,
0.15
one of the global leaders in sustainable packaging and paper, started production at its EUR 16 million (USD 19.2
million) greenfield plant in Morocco, producing 100 million paper bags yearly. This brings the company's total
capacity in West Africa to more than 500 million bags annually, helping to meet the customer demand for paper 0.10
bags in the region.
• Further, in May 2022, Hotpack Global, one of the significant companies in the global packaging sector, announced 0.05
the opening of a shop in Morocco. In a statement, the company said it will now control 80% of Morocco's
packaging industry. The plan follows a partnership with Best Financiers, one of its investment subsidiaries of Retail
0.00
Holding. The company manufactures plastic and paper bags, aluminum foil, hygiene products, and more. 2021 2022 2023 2024 2025 2026 2027 2028
• Moreover, Morocco's strategic location in North Africa provides easy access to markets in Europe, the Middle
Bags
East, and the African (EMEA) region and opportunities for some companies to direct manufacturing operations
serving sub-Saharan Africa. Some consider Morocco an ideal region to help Egypt, Algeria, and other markets.

6.2.3 FILMS AND WRAPS

• Growing innovation has seen the emergence of flexible packaging materials such as papers, films, wrappers, and FLEXIBLE PACKAGING MARKET, REVENUE IN USD
aluminum foils, replacing the current use of plastic for manufacturing. Furthermore, African countries such as BILLION, FILMS AND WRAPS, MOROCCO, 2021-2028
Morocco are increasing local production and investments from Asian and European countries. Fresh produce,
quick service restaurants, street food vendors, meat items, etc., are a few of the items where films and wraps are CAGR (2023 TO 2028): 3.28%
used. Wraps are also used for industrial applications to hold materials in bulk. Such applications are expected to
1.00
continue driving the demand. The segment was valued at USD 0.74 billion in 2022 and is expected to be valued at
USD 0.90 billion in 2028, with a CAGR of 3.28% over the forecast period. 0.90
0.90 0.87
0.85
• Recently, Morocco’s National Food Safety Board announced the World Trade Organization (WTO) concerning a 0.82
draft order to establish food packaging materials specifications. It was developed according to Article 53 of 0.79
0.80 0.77
Decree No. 2-10-473, implementing Law No. 28-07 on food safety. Moreover, the draft order incorporates similar 0.74
0.72
requirements to the EU’s Framework Regulation (EC) No. 1935/2004. It prescribes that materials intended to 0.70
come into contact with food products may not endanger human health or cause an unacceptable change in food
composition. Some of the materials include films, plastics, paper, and others. Such government food safety laws 0.60
encourage sustainable films and wraps in the country.
• In May 2022, Cortec Corporation introduced compostable Eco-Corr patented films and bags with Nano-VpCI. 0.50
EcoCorr's certification is a primary step towards making eco-friendly corrosion-resistant packaging more versatile
and available. The EcoCortec team’s breakthrough packaging film has certified compost. Over the years, Eco-Corr 0.40
has been continuously improved by the company's experts in collaboration with scientific intuition.
0.30
• In May 2022, Moroccan food processor Copag invested MDH 197 million in building two factories in Taroudant,
southeastern Morocco. These units produce processed cheese and citrus juices to meet the growing demand for
0.20
their products in the local market and contribute to the development and transformation of local agricultural
production. The investments will also promote domestic meat by developing and manufacturing high-value-added
0.10
products and import substitution. Such investments will further leverage the market growth for films and wraps in
the country.
0.00
• Further, the European Bank for Reconstruction and Development (EBRD) helps Morocco's packaging industry with 2021 2022 2023 2024 2025 2026 2027 2028
a EUR 15 million (USD 16 million) loan offered to Multisac SA, the local manufacturer of woven polypropylene
Films and Wraps
bags in Morocco. The loan will support the introduction of biaxially oriented polypropylene films to the company's
products. These are reusable and recyclable packaging films with a reduced carbon footprint. All such investments
drive the bags market in the region.

6.2.4 OTHER PRODUCT TYPES

• The market covers liners, laminates, blister packs, sachets, and sleeves under other product types and are FLEXIBLE PACKAGING MARKET, REVENUE IN USD BILLION,
used for packaging consumer goods, food, and medicines. Blister packs are used mainly for packaging OTHER PRODUCT TYPES, MOROCCO, 2021-2028
medicines (capsules), OTC drugs, and minor medical devices. It is also used in packaging food, personal
care products, and consumer durables. The other product types segment was valued at USD 0.20 billion in CAGR (2023 TO 2028): 2.36%
2022 and is expected to be valued at USD 0.23 billion in 2028, with a CAGR of 2.36% over the forecast
0.24
period.
• According to a recent survey by Pharmaboardroom, multinational pharmaceutical companies increasingly 0.23
consider Morocco the continent's largest manufacturing destination. European, Asia-Pacific, and US 0.23 0.23
companies invest millions of dollars in strengthening and expanding their drug manufacturing facilities in
North Africa, with gratitude to its strategic location, competitive pricing, and relatively well-developed 0.22
infrastructure. 0.22
0.22
• Moreover, Morocco's geographical presence in North Africa offers access to markets in Europe, the 0.21
Middle East, and the African (EMEA) region. Some consider Morocco an ideal part to help Egypt, Algeria, 0.21
0.21
and other emerging markets.
0.20
• In April 2022, Durst agreed to be a distribution partner with Masaka for label and flexible packaging
0.20
business units in North and West Africa. The partnership is intended to continue the development of the 0.20
African market and expand sales and service structure. Such agreements will help the market growth for
flexible packaging in the country. 0.19
• Recently, Cosmo Films announced plans to increase sales of specialty and value-added products such as
barrier films, heat-resistant films, DTP films, synthetic papers, and PSA label films in the region.
0.18
• The company supplies a wide range of packaging films. These include ultra-high barrier films delivering
moisture and oxygen barrier properties, a new range of CPP films including high barrier and high metal
bond, a new range of lidding films including retort lidding film for flavored milk and juices, and a heat 0.17
resistant BOPP film, which serves as a printing layer replacing BOPET film in multi-layer laminates. 2021 2022 2023 2024 2025 2026 2027 2028
• Further, liners are mainly used in the transportation industry to ensure the safety of goods during Others
transportation. The rising demand for packaged foods, a need to keep costs down, and investments in
food processing are propelling the growth of flexible packaging in the region.

6.3 BY END-USER INDUSTRY

6.3.1 Food
6.3.2 Beverage
6.3.3 Household and Personal Care
6.3.4 Other End-user Industries

6.3 MARKET SEGMENTATION - END-USER INDUSTRY

FLEXIBLE PACKAGING MARKET, MARKET SHARE FLEXIBLE PACKAGING MARKET, REVENUE IN USD BILLION, BY END-USER INDUSTRY, MOROCCO,
(%), BY END-USER INDUSTRY, MOROCCO, 2022 2021-2028
CAGR (%)
END-USER INDUSTRY 2021 2022 2023 2024 2025 2026 2027 2028 (2023-2028)
8.21%
Food 1.25 1.29 1.34 1.38 1.43 1.48 1.52 1.57 3.33%
5.51%
72.95% Beverage 0.14 0.15 0.15 0.16 0.16 0.17 0.18 0.18 3.76%
13.32%
Household and Personal Care 0.09 0.10 0.10 0.11 0.11 0.12 0.12 0.13 4.73%
Others End-user Industries 0.23 0.24 0.25 0.26 0.27 0.28 0.29 0.30 3.98%
Food Beverage
Total 1.71 1.77 1.84 1.90 1.97 2.04 2.11 2.18 3.53%
Household and Personal Care Others End-User Industries

6.3.1 FOOD
• The flexible packaging market for the food segment was valued at USD 1.29 billion in 2022 and is expected to reach FLEXIBLE PACKAGING MARKET, REVENUE IN USD
USD 1.57 billion in 2028, witnessing a CAGR of 3.33% during the forecast period.The food processing industry in BILLION, FOOD, MOROCCO, 2021-2028
Morocco contributes nearly 6% of the country's GDP. It benefits from first-rate manufacturing facilities, good
infrastructure, and easy market access in neighboring African nations. Over the medium-term forecast period, Fitch CAGR (2023 TO 2028): 3.33%
Solutions indicated a favorable outlook for Morocco's food service market. It anticipated that between 2022 and 2026,
1.80
nominal household spending on restaurants and hotels (as a stand-in for food services) would increase at a compound
annual growth rate of 3.9%. Morocco has been working to produce local plastic, metallic, and paperboard packages 1.57
because packaging is an integral part of agrifood production and distribution. Morocco's federations in the agrifood 1.60 1.52
1.48
and packaging industries agreed in June 2022 to reduce its reliance on imports. Moroccan players in the agrifood and 1.43
1.38
packaging industries banded together to lessen the MAD 8 billion (~USD 786 million) burden of imports after being 1.40 1.34
1.29
adversely affected by the economic crisis and the rise in raw material prices. 1.25
• Market players are increasing their investment, partially supported by the government's initiatives to become a self- 1.20
sustained food economy. Packaging organizations are poised to witness growth owing to this development. For
instance, in May 2022, the largest retailer in Morocco, Retail Holding, and the UAE-based packaging manufacturer 1.00
Hotpack Global announced plans to take 80% of the country's packaging market jointly. Moreover, in March 2022,
International Paper (IP), one of the largest manufacturers of packaging, pulp, and paper products made from 0.80
renewable fibers, announced a new 2020 investment program worth MAD 100 million (nearly USD 10 million) for its
Moroccan production facilities. The purchase of new machinery to increase the plant's production capacities is planned 0.60
to receive MAD 65 million (nearly USD 7 million) as part of this investment program. The goal is to strengthen
International Paper's position in the fresh produce industry.
0.40
• Further, Moroccan federations in the agrifood and packaging sectors agreed to cut the country's reliance on imports
and create 7,500 direct job opportunities by 2060. Impacted by the economic crisis and surge in the prices of raw 0.20
materials, Moroccan actors in the agrifood and packaging industries came together to reduce the MAD 8 billion
burden of imports. The price rise has prompted Moroccan agrifood federations, in partnership with the packaging
0.00
industry, to increase the sector's integration rate to 39%, up from the current rate of 26%. This is causing players to set 2021 2022 2023 2024 2025 2026 2027 2028
up their regional manufacturing units to meet the growing demand for paper packaging. For instance, in December
2023, Mondi commenced the production of 100 million paper bags annually at its greenfield plant in Tangier, Food
Morocco, which is part of a EUR 16 million project. This brings the total capacity of Mondi in West Africa to more than
500 million bags per year and is intended to meet the increasing demand for paper bags from customers in the region.

6.3.2 BEVERAGE
• The flexible packaging market for the beverages segment was valued at USD 0.15 billion in 2022 and is FLEXIBLE PACKAGING MARKET, REVENUE IN USD BILLION,
expected to reach USD 0.18 billion in 2028, witnessing a CAGR of 3.76% during the forecast period. BEVERAGE, MOROCCO, 2021-2028
• Flexible packaging is crucial in reducing waste and allowing online brands to innovate their packaging CAGR (2023 TO 2028): 3.76%
to enhance the experience. There is a considerable high demand for flexible packaging in the
beverage sector due to reduced production, shipment costs, and ease of handling. 0.20
0.18
• Currently, Morocco is the second largest retail coffee market in the MENA region, spending an 0.18
0.18
average of USD 1.3 billion in 2022 on coffee products. Morocco's average spending on coffee is lower 0.17
0.16
than the average national spending on tea, but the country's coffee consumption is expected to grow 0.16
significantly in 2022, primarily driven by tourism. However, this trend does not mean consumers are 0.16 0.15
0.15
moving away from coffee. Instead, it highlights the intense competition in the national hot and cold 0.14
beverage market as new players enter and reduce their prices to stay ahead of the competition. 0.14
• Additionally, various players are expanding their footprint into Morocco; hence, the country is
0.12
witnessing several partnerships and acquisitions in the segment studied. For instance, in May 2022, at
the formal celebration of its recent purchase of Naturepak Beverage, a supplier of gable top fresh
liquid cartons and packaging solutions in the MENA area, Elopak welcomed new sites in Casablanca, 0.10
Morocco, and Dammam, Saudi Arabia.
0.08
• Similarly, in March 2022, Elopak recently signed a share purchase agreement to acquire 100% of
Naturepak Beverage from Gulf Industrial Group Company PLC and Evergreen Packaging International
0.06
LLC. Naturepak Beverages is a company that makes fresh liquid cartons and packaging systems. It will
be part of Elopak's global production network with its local production facilities in Morocco and Saudi
Arabia. Naturepak has a global presence, with production facilities in 16 countries and an annual 0.04
capacity of over 2.7 billion cartons in various sizes.
0.02
• Demand for flexible packaging products is driven by millennial customers enthusiastic about single-
serve and takeout food and beverages. These products tend to be durable, highly portable, and
0.00
lightweight, so flexible packaging is a popular option for packaging such products. This is expected to 2021 2022 2023 2024 2025 2026 2027 2028
regulate demand for flexible packaging from the food and beverage industry.
Beverage

6.3.3 HOUSEHOLD AND PERSONAL CARE

• The flexible packaging market for the household and personal care segment was valued at USD 0.10 FLEXIBLE PACKAGING MARKET, REVENUE IN USD BILLION,
billion in 2022 and is expected to reach USD 0.13 billion in 2028, witnessing a CAGR of 4.73% during the HOUSEHOLD AND PERSONAL CARE, MOROCCO, 2020-2027
forecast period. Due to the wide range of products, lightweight, simple disposal, and minimal raw
material requirements, flexible packaging solutions are used in the medical and pharmaceutical CAGR (2022 TO 2027): 4.73%
industries, boosting the Moroccan market. Pouches and bags are the primary product category in the
market. 0.14
• In the upcoming years, segment growth is anticipated to be fueled by these materials’ greater tensile 0.13
0.12
strength than their metal counterparts and a vast range of alternatives. The demand for medical flexible 0.12
packaging has grown dramatically over the past ten years due to the significant increase in the use of 0.12
0.11
disposable medical products. 0.11
0.10
• For instance, in February 2023, The European Bank for Reconstruction and Development (EBRD) 0.10
0.10
0.09
supported the growth of the packaging sector in Morocco by providing a loan of EUR 15 million for
Multisac SA in local currency. The loan will help introduce biaxially oriented polypropylene films into
Multisac’s product range. BIPFs are reusable, recyclable, and low-carbon flexible packaging films. The 0.08
loan will also support the construction of a green manufacturing plant, including Building Research
Establishment Environmental Assessment Method (BREEAM) certification and extending Multisac’s bag
production capacity to 250 million units per year. The EU guarantee backs the loan through the EBRD’s 0.06
EFSI (European Fund for Sustainable Development), a fund dedicated to sustainable investment in green
infrastructure, logistical chains, energy efficiency, and green technology transfer in industrial processes.
Such investment is expected to support the demand for detergents, chemicals, and other hydrophilic 0.04
powder products.
• However, Unilever reported the closing of its factory in Morocco, which it first opened in 1962.
0.02
According to Moroccan media, it stopped producing laundry detergents and stock cubes in Morocco. As
such, Morocco will become an export market for Unilever.
• In Morocco, Unilever’s key brands are OMO (laundry detergent), Knorr (stock cubes) and Lipton tea. It is 0.00
also strong on beauty and personal care with brands including Dove, Lifebuoy, Luz, Sunsilk, Axe, Rexona, 2021 2022 2023 2024 2025 2026 2027 2028
and Signal. It has a turnover of around MAD 1 billion (USD 100 million). Such incidents are expected to Household and Personal Care
hinder market growth during the forecast timeframe.

6.3.4 OTHER END-USER INDUSTRIES

• The flexible packaging market for the other end-user industries segment was valued at USD 0.24 billion in 2022 and FLEXIBLE PACKAGING MARKET, REVENUE IN USD
is expected to reach USD 0.30 billion in 2028, registering a CAGR of 3.98% during the forecast period. The other BILLION, OTHER END-USER INDUSTRIES,
end-user segment includes pharmaceuticals, chemicals, fertilizers, electrical and electronics, e-commerce, and MOROCCO, 2020-2027
automotive.
• The demand for flexible packaging primarily fuels market expansion in Morocco. Moroccan-inspired beauty secrets CAGR (2022 TO 2027): 3.98%
have caught the attention of beauty enthusiasts worldwide, prompting individuals to explore Morocco's rich cultural
heritage and traditions. Flexible packaging combines the advantages of plastic, paper, and aluminum foil without 0.35
compromising the product's printability, robustness, barrier protection, freshness, or ease of use. Due to its
numerous energy and environmental advantages, flexible packaging is also in higher demand. 0.30
0.30 0.29
• Due to its reliability in the e-commerce shipping process and capacity to meet corporate and consumer sustainability 0.28
demands, flexible packaging is anticipated to become more widely used. According to PurchasPro.Com (PPRO), In 0.27
0.26
2022, electronics and media represented the main e-commerce segment in Morocco, occupying a share of 32%. This 0.25
0.25
0.24
was followed by fashion with 26% of the market share, respectively. One of the most significant businesses in the 0.23
global packaging industry, Hotpack Global, announced in May 2022 that it would open an office in Morocco. The
company stated that it will now control 80% of the Moroccan packaging market. This strategy will be implemented in 0.20
collaboration with Best Financiers, one of Retail Holding's investing divisions.
• Products with flexible packaging, such as pouches and bags, take less material to manufacture and have lower
transportation costs, increasing the profit margin of businesses in the application industry. As a result, flexible 0.15
packaging formats are being adopted more frequently, which helps the Moroccan sector flourish. Additionally,
Following Morocco's ambition to expand its reach to its neighbors in Africa and Europe, the German agency has
entered into a collaboration agreement with the Moroccan association to enhance the commercialization of food and 0.10
cosmetics products. In conjunction with the Menara Cluster, GIZ has partnered to establish an innovation center
devoted to the Moroccan food and cosmetics sector in the University City of Innovation of UCA. Such factors are
expected to support the growth of Flexible Packaging. 0.05
• Morocco is becoming a preferred manufacturing location for African multinational pharmaceutical companies.
Pharmaceutical companies from Europe, APAC, and the US are pouring millions of dollars into modernizing and
0.00
scaling up their drug production operations in North Africa due to its strategic positioning, competitive prices, and 2020 2021 2022 2023 2024 2025 2026 2027
well-developed infrastructure. Morocco's strategic position in North Africa gives it access to markets across the
EMEA region. Some companies are using this to direct manufacturing operations in sub-Saharan Africa. Others view Other End-user Industries
Morocco as an excellent region for emerging markets such as Egypt, Algeria, etc.

7 COMPETITIVE LANDSCAPE
#TOC_DIVIDER#

7 COMPETITIVE LANDSCAPE
# Company Established Headquarters Products Employees
7.1 Hotpack Packaging Industries LLC 1995 Dubai, United Arab Emirates Paper Products, Aluminum Products, Plastic Products ~ 5,000
7.2 Afrimag Glue 2017 Casablanca, Morocco BOPP Packaging Films, Polypropylene Cast Films, Polyethylene Films ~10
7.3 Multisac SA 2006 Bouznika Industrial Zone, Morocco Bopp Bag, Heat-shrinkable Film, Laminated PP Bag ~700
7.4 Compagnie Industrielle Des Fibres 1951 Tangier, Morocco BOPP Bags 950
7.5 Mondi Pap Sac Maghreb SA (Mondi PLC) 1967 Weybridge, United Kingdom Flexible Bags, Pouches, Films 22000
Societe Nouvelle Des Establishments

7.6 Manusac 1978 Casablanca, Morocco Polypropylene Bags, Paper Bags and Reels, Flexible Laminated Aluminium Films ~50
7.7 Unibag Maghreb 2007 Casablanca, Morocco Plastic Bags, Paper Bags NA
AmPrima Recycle-Ready Solutions, AmLite HeatFlex, Sachets for Culinary and

Beverages Paper, Reclosable Flow Pack
7.8 Amcor Group GmbH 1864 Zürich, Switzerland ~44,000
SkinTite VSP, Ovenable Flow Pack, Custom Stand-Up Pouch, Dry Pet Food Pre-Made
Bag, Pouche, Shrink Bags
7.9 Almapack 1927 Casablanca, Morocco Mono film Paper, Paraffin, Multi-Layer Polyester Base, Multilayer Polypropylene Base 200
7.10 Atlantic Packaging SA (Diana Holding) 2015 Tangier, Morocco Plastic Films ~50

7.1 HOTPACK PACKAGING INDUSTRIES LLC
CORE PRODUCT OFFERINGS

• PAPER PRODUCTS
~ 3,800 • ALUMINIUM PRODUCTS
• PLASTIC PRODUCTS
Employees
www.hotpackglobal.com DUNS NUMBER: 56-143-1308
OVERVIEW
Hotpack Packaging Industries LLC, which was
founded in 1995, provides food packaging solutions.
The company creates and distributes packaging for 1995
a variety of industries.
Founded
The company has offices in 29 countries across the
Middle East, including the United Kingdom, and a
network channel in the Gulf and African countries.
Hotpack Global Morocco, since arriving in Morocco
in January 2019, has been working on expanding
and addressing domestic consumers' needs.
Currently, the company has locations in Rabat,
Tangier, Casablanca, Marrakech, Agadir, and
Temara.
Dubai, United Arab Emirates
The Morocco plant headquarters is located at 34 AL
Headquarter
KASR subdivision, Industrial Zone of Skhirat,
Morocco.
Source: hotpackglobal.com/

7.1 HOTPACK PACKAGING INDUSTRIES LLC - PRODUCTS AND STRATEGIES

PRODUCTS: STRATEGIES
Hotpack offers food packaging materials and related products in white/clear and colored
plastic, aluminum, paper, and other materials.
Paper Products TECHNOLOGY INNOVATION
Paper Sleeve: This coffee sleeve provides a convenient and efficient way to hold hot
beverages. It is designed to slide effortlessly between the hands and the cup, providing a
barrier of insulation.
• Hotpack focuses on the quality of the products and has achieved various
Kraft bag with square bottom and flat handles: This bag is crafted from natural and eco- certifications such as BRC / ISO 9001:2008 /22000/14001/OHSAS 18001, PEFC, FSC,
friendly paper, making it an ideal choice for take-out or delivery. Its robust handle design and ESMA Certification.
facilitates easy carrying, while the handles dig into the interior for optimal support, even
under heavy loads. • The company has 16 manufacturing plants, with 29 branches, 50 retail sales centers,
and over 4,000+ products.
Kraft SOS bag with square bottom: These SOS kraft bags are made from highly durable
kraft paper, and the bottom is reinforced to ensure the safe and secure transportation of • With the manufacturing, distribution, and marketing of disposable packaging
products. The bag’s interior is designed to be directly exposed to food for strict adherence products, Hotpack focuses on entrepreneurial management, high-performance
to hygiene regulations. standards, and accountability of new packaging concepts. Also, it is constantly
focused on increasing its client base, products, and service portfolio.
Plastic
• The Free the Seed’s innovative technology solutions for biodegradable products,
Stretchable food film: Hotpack cling film offers a range of features that enable it to helping Hotpack implement them in their sustainable packaging solutions model.
securely wrap all products or preparations, eliminating the risk of tearing while The factory will produce biodegradable food packaging products by recycling
simultaneously protecting food from moisture and odor. Its convenient dispenser box diverse agricultural waste like rice straw, pineapple leaves, bagasse (pulpy fibrous
makes it easy and convenient to use. material that remains after crushing sugarcane), and other agro-biomass materials.
Aluminum roller
The aluminum roll is specifically formulated for the purpose of conveying cooking products
and safeguarding them from moisture and air pollution. Its characteristics make it suitable
for wrapping a wide range of products without causing any tearing.
Source: hotpackglobal.com/

7.1 HOTPACK PACKAGING INDUSTRIES LLC - SWOT ANALYSIS
STRENGTHS WEAKNESSES
• The company has a large customer base and broad product portfolio with • The company is vulnerable to changes related to the region's economic and
more than 4,000 products for the food packaging industry. It is renowned political conditions because of its reliance on a small number of
for its product quality at a reasonable price. geographical areas. The company's operations may be too focused on
competing with rivals who have more diverse operations around the world.
• With 50 sales offices and 16 manufacturing units, the firm has set up
activities worldwide to serve its clients’ needs and boost its expansion on
the international market.
OPPORTUNITIES THREATS
• The company mainly caters to the food and beverage industry, which is • The fluctuation of raw material prices can cause an adverse effect on the
growing rapidly, creating new opportunities for the company. Moreover, as company's profit margins. The company is privately held, and the product
pouches, sachets, etc., arise, growth opportunities arise in the offerings are limited to certain countries. Any law passed by the
pharmaceutical and cosmetic industries. government against plastic packaging would affect companies' existence.
• Hotpack constantly makes sure to employ recyclable materials in
production and incorporates those recycled materials into the production
process. In the middle of all the current confusion around the ban on single-
use plastic in several nations, this will provide a lot of potential chances for
the company.

7.2 AFRIMAG GLUE

• BOPP PACKAGING FILMS
~10 • POLYPROPYLENE CAST FILMS
• POLYETHYLENE FILMS
Employees
www.afrimag-glue.com/ DUNS NUMBER: NA
OVERVIEW
Afrimag Glue was set up by highly experienced
people in flexible packaging adhesive solvents
based on water and with solid relationships with 2017
some of the main market participants in Morocco's
Flexible Packaging Market. Founded
Afrimag Glue operates with polyurethane and
isocyanate adhesives (laminating adhesives) on the
Moroccan market in collaboration with Cromogenia
Units (with around 150 to 200 tons per year).
The company also provides Polyethylene Films
(LDPE and HDPE films) and Polypropylene Films
(Transparent, white, and metalized).
Afrimag Glue representatives in Morocco of Rowad Casablanca, Morocco
Plastics for polypropylene films (OPP transparent,
Headquarter
metalized, white, pearlized, matt, label).
Source: afrimag-glue.com/

7.2 AFRIMAG GLUE - PRODUCTS AND STRATEGIES

PRODUCTS STRATEGIES
BOPP Packaging Films:

For applications such as food packaging, labeling, overwrapping, and adhesive tapes,
Afrimag Glue offers a comprehensive variety of technologically advanced BOPP standard TECHNOLOGY COLLABORATION
and specialty films of very high quality. Afrimag glue offers a full line of heat-sealable or
not-sealable films in transparent, metalizable, pearl, metalized, matt, solid white, and
white-coded grades.
With product thicknesses ranging from 10 to 80 microns, it offers over 30 product grades • The company has established solid relationships with key Moroccan flexible
that meet most client needs. The product grades are divided into six product family packaging market players. These relationships can be leveraged for business
categories: Metalized BOPP Films, Transparent Sealable BOPP Films, Transparent Non- development, market insights, and potential collaborations.
sealable BOPP Films, Solid White and White Pearlised BOPP Films, Matt BOPP Films, and • Collaboration with Cromogenia Units to produce polyurethane adhesives
Label BOPP Films. Within each category, there are specialty and semi-specialty product demonstrates the company's commitment to working with established partners. Such
variants. partnerships can provide access to technology, production capabilities, and shared
Polypropylene Cast Films: expertise.
CPP films are suitable for both flexible packaging and non-flexible packaging applications. • Being the representatives of Rowad Plastics for Polypropylene films expands Afrimag
Mechanical properties make CPP films ideal for food protection. The company supplies Glue's product offering. This diversification into packaging materials complements its
three types of CPP film: transparent CPP film, white CPP film, and metallic CPP film. adhesive products and allows it to offer comprehensive solutions to its customers.
Polyethylene Films: • In addition to polyurethane adhesives, Afrimag Glue provides Polyethylene Films
(LDPE and HDPE) and Polypropylene Films (Transparent, white, and metalized). This
Polyethylene film (PE) is a film that can be used either as a single-layer film or as a multi- broadens their product range and enables them to offer a one-stop shop for flexible
layer film. It is suitable for food packaging and has a wide range of thicknesses and widths. packaging materials.
Source: afrimag-glue.com/en/filmsopp.php#intro

7.3 MULTISAC SA

• BOPP BAG
~700 • HEAT-SHRINKABLE FILM
• LAMINATED PP BAG
Employees
www.multisac.ma DUNS NUMBER: 35-426-1251
OVERVIEW
Multisac is a Moroccan company producing woven
polypropylene bags. The company offers
PP/Laminated/BOPP bags and PP bags. The 2006
company has a production unit of 800,000 bags/day
on an area of 30,000 m2, located in the industrial Founded
zone of Bouznika, between Casablanca and Rabat,
near the port hub of Casablanca. Multisac produces
more than 200,000,000 bags annually and nearly
800 bags daily.
The company has both national and international
presence throughout Morocco and 21 export
countries, including 18 in Africa.
Bouznika Industrial Zone,
The company caters to many clients, including
Moony, CONSUMAR, OCP May Mouna, and more. Morocco
Headquarters
Source: multisac.ma

7.3 MULTISAC SA - PRODUCTS AND STRATEGIES

PRODUCTS STRATEGIES
BOPP BAG –
The company offers BOPP bags, which are reinforced moisture barriers, dusting barriers,
high resistance to friction and breakage, dimensional stability, compliance with food TECHNOLOGY QUALITY
contact compatibility standards, double-sided and superior quality four-color printing, and
anti-UV treatment properties. These bags are widely used for rice, fertilizers, detergents,
pasta, and couscous, and pet food ranging from 5kg to 50kg.
• The strategy of Multisac is based on the customer's concerns and objectives, which
PE BAG – are based on quality and profitability. As a result, the company invests in process
Multisac SA offers PE bags that have reinforced moisture barriers, barriers to manipulation, optimization regularly. The company has a warehouse with a capacity of 5,000 square
barriers to powder coating, high resistance to breakage, falls, and friction, double-sided, meters, capable of storing 10 million bags. This enables the company to guarantee
superior quality four-color printing, compliance with food contact compatibility standards, customers’ availability and a zero-stock shortage. Furthermore, upon request,
and anti-UV treatment properties. These bags are widely used for fertilizer, detergent, rice, Multisac can provide services for transporting goods domestically and internationally.
and pasta, ranging from 5 kg to 50 kg. • Multisac is devoted to research and development to optimize its operations and
HEAT SHRINKABLE FILM – meet customer demand with the highest quality products at the lowest cost. The
company is dedicated to developing new products with specialized resources
The company provides heat-shrinkable films for beverages, constructions, and textiles with through this strategy. The company employs a team of qualified technicians trained
properties like Impermeability, anti-UV treatment, and better resistance than cardboard. by suppliers and other specialist organizations, who are responsible for permanent
LAMINATED PP BAG – technological monitoring of the development of extrusion processes, marking
processes, cutting techniques, etc.
The company manufactures laminated PP bags for bulk packaging of cereals, legumes,
seeds, fertilizers, flour, semolina, bran, sugar, salt, livestock, and poultry feed, etc., which • Further, Multisac's production process, control of timeframes, and waste reduction
have high resistance to breakage, falls, and friction. They have perfect flexibility and are critical factors in the company's competitiveness. Utilizing the most advanced
dimensional stability, are double-sided, offer superior quality four-color printing, and are equipment and a team of highly trained and experienced personnel ensures the use
compliant with food contact compatibility standards and anti-UV treatment ranging from of high-quality materials while adhering to stringent quality control criteria and
5kg to 10kg. procedures throughout the manufacturing process. Continuous monitoring, with the
assistance of a specialized team, is conducted at every stage of production, all the
way up to the final product testing.
Source: multi sac.ma

7.4 COMPAGNIE INDUSTRIELLE DES FIBRES

• POLYPROPYLENE BAGS
950 • HDPE/ LDPE VALVE BAGS
Employees • KRAFT PAPER BAG AND ROLLS
www.cif-factory.com DUNS NUMBER: 35-425-8435
OVERVIEW
Compagnie Industrielle des Fibres (CIF) is a leading
woven polypropylene and kraft paper bag
manufacturer. Compagnie Industrielle des Fibers has 1951
two production sites in Morocco and Senegal, with a
55,000 m² surface area of factories and offices. This Founded
company sells 250 Million bags per year.
The company serves various industries, including
agriculture, agri-food, animal feed, chemical,
construction, and mining.
In 2022, the CIF recently inaugurated a new building
to accommodate new machines and support the
development of its new products, particularly flexible
packaging. This new building accommodates seven
machines with 12 tons/day production capacity. By Tangier, Morocco
2025, the CIF aims to produce 45 tons of packaging Headquarters
per day.
Source: cif-factory.com

7.4 COMPAGNIE INDUSTRIELLE DES FIBRES - PRODUCTS AND STRATEGIES

PRODUCTS STRATEGIES
Products Description
CIF manufactures woven polypropylene bags, mainly characterized by its high EXPANSION SUSTAINABILITY
Woven polypropylene resistance to breaks, falls, and friction. This bag serves a wide range of applications,
bag which include flour, semolina, rice, sugar, couscous, pasta, cereals, seeds and
starches, bran, livestock and poultry feed, fertilizers, salt, etc.
• The company focuses on an expansion strategy to establish itself as a strong player

in the market. For instance, in June 2022, the CIF launched a new building to
The main feature of the laminated woven polypropylene bag, produced by CIF, is its accommodate new machines and support the development of its latest products,
high resistance to breakage, drops, and friction. A better printing result characterizes
Laminated woven
this bag. This bag offers a barrier against humidity when lined with polyethylene particularly flexible packaging, focusing on the lamination technique, which allows
polypropylene bag several films to be bonded without organic solvents. In this new building, flexible
(PE). It is a wide range of food applications, including flour, semolina, rice, sugar,
couscous, pasta, livestock and poultry feed, fertilizers, etc. packaging production capacity is 12 tons/day and accommodates seven machines
with an area of 5,000 m2.
• Sustainability is a significant focus area for CIF. In 2021, CIF installed its 6,800
CIF offers BOPP (Bi-axially Oriented Polypropylene) woven polypropylene, which has photovoltaic panels with a total power of 2,700 KWp, displayed as the first private
excellent printing quality. This bag is widely used for value-added or high-visibility photovoltaic park in the Kingdom. Spread over 2 ha of land, solar energy covers 22%
Polypropylene Woven
products in industries like agri-food, agriculture, animal food, chemicals,
Bag BOPP
construction, and mining. It offers a barrier against humidity when lined with
of the energy consumption of the Compagnie Industrielle des Fibers, which
polyethylene (PE). represents 4.3 GW/year.
• Complemented by wind power, 84% of the energy consumed by the CIF in 2021 was
green. Furthermore, by 2025, CIF aims to achieve 100% green energy by developing
CIF offers valve bags, which allow the closure of the bag without sewing. This contracts with wind power plant companies.
specific bag prevents the product from coming out when filled since the valve
Valve Bags
system ensures automatic closure as soon as the bag is removed from the filling
(HDPE/LDPE)
machine. These bags are used for packaging products like livestock and poultry
feed, granulated or powdered products, etc.

7.4 COMPAGNIE INDUSTRIELLE DES FIBRES - PRODUCTS
Depending on the need, CIF offers a wide variety of kraft paper bags consisting
of brown, white, glossy, or matt kraft. Kraft paper bags offer good resistance to
burst pressure, drops, and friction, and the kraft layer provides a smooth and
homogeneous surface with superior printing quality. Kraft paper bags are majorly
Kraft Paper Bags
used for packaging products like cereals, semolina, flour, seeds, starches,
couscous, pasta, sugar, salt, cocoa powder, livestock and poultry feed, etc. These
bags serve various industries, including agri-food, agriculture, animal food,
chemical, construction, mining, and others.
CIF manufactures kraft paper rolls, which can be used as an overwrap to highlight
Kraft Paper Roll a product's brand. The wide range consists of brown, white, glossy, or matt kraft
and is majorly used in the agri-food sector.

7.4 COMPAGNIE INDUSTRIELLE DES FIBRES - SWOT ANALYSIS
• Compagnie Industrielle Des Fibres (CIF) likely possesses decades of • The company relies heavily on specific raw materials for its fiber production,
experience in the fiber industry. This experience translates into a deep and these materials are subject to price fluctuations or supply chain
understanding of market dynamics, customer preferences, and efficient disruptions. This represents a vulnerability that can affect the profitability of
production processes. the company.
• The company offers a range of fiber products tailored to various industries, • The fiber industry is highly competitive, with numerous players offering
including agri-food, animal feed, chemical, construction, and mining. This similar products. This competition can pressure pricing and require
diversifies revenue streams and reduces reliance on a single market continuous innovation to stand out.
segment.
• Exploring new international markets can lead to business growth. If there is • Economic downturns or recessions can lead to reduced demand for non-
an untapped demand for fiber products in emerging economies or regions essential products, impacting sales volumes. In addition to this, changes in
with growing industries, expansion can be profitable. environmental regulations or trade policies can disrupt operations.
Compliance with new regulations may require costly adjustments to
• The global shift toward sustainability presents an opportunity for CIF. The
manufacturing processes.
company can develop and market eco-friendly packaging products,
meeting the demand for greener alternatives in various industries.

7.5 MONDI PAP SAC MAGHREB SA (MONDI PLC)
EUR 8902 million CORE PRODUCT OFFERINGS

(USD 9347 million) • Flexible films, bags & pouches
Global Revenue
12 months FY 2022 (All Segments)
www.mondigroup.com DUNS NUMBER:85-615-9132
OVERVIEW
Mondi Pap Sac Maghreb SA is a global player in 22,000
sustainable packaging and paper, with key Employees
operations located in Europe, North America, and
South Africa. Mondi has 100 production sites in
more than 30 countries with an annual capacity of 5
million tons of annual paper and pulp production.
The company majorly focuses on producing 1967
containerboard, flexible bags and pouches, sack Founded
kraft paper, and pulp. Packaging paper products are
used for various applications, such as corrugated
packaging, industrial bags, and consumer
packaging. Mondi Pap Sac Maghreb was founded in
1992 and joined the Mondi group in 2001. Located
in Casablanca, the site serves the Moroccan, West, Weybridge, United Kingdom
and North African markets, offering Industrial bags Headquarters
mainly for the building material, cement, and wheat
flour industries.
Source: mondigroup.com, Annual & Quarterly Reports as of Dec 31st, 2022, IRS Currency Converter. 1 USD = 0.951 EUR as of Dec 31st, 2022

7.5 MONDI PAP SAC MAGHREB SA (MONDI PLC)- FINANCIALS

MONDI PLC, REVENUE BREAKDOWN (%), BY GEOGRAPHICAL AREA, 2022 MONDI PLC, REVENUE BREAKDOWN (%), OPERATING SEGMENTS, 2022
7.1% 1.1%
2.0%
Emerging Europe Flexible Packaging
17.8%
8.3%
Western Europe
Corrugated Packaging
45.9% 47.3%
Africa
Uncoated Fine Paper

North America & South America
37.5% 32.9%
Asia & Australia Personal Care Components (Divested)
MONDI PLC, REVENUE EUR MILLION, 2020-2022 MONDI PLC, EBITDA IN EUR MILLION, 2020-2022
*Note: In 2021, restated revenue has been provided excluding effect of Russian operations
8,902
2,090
6,663 6,974
1,322
1,160
2020 2021* 2022 2020 2021 2022
Source: Mondi plc Annual Report for the Year Ended on Dec 31st, 2022

7.5 MONDI PAP SAC MAGHREB SA (MONDI PLC)- PRODUCTS AND STRATEGIES
PRODUCTS STRATEGIES
Product
Sub-type End use applications
Category
BarrierPack Recyclable Food, Pet care, Home & personal care

EXPANSION SUSTAINABILITY
RetortPouch Recyclable Food, Wet pet food
FMCG retail, laundry detergent, household

StripPouch
products • Mondi considers expansion as its growth strategy. For instance, in December 2022,
Dry food, dry pet food, and care, home
Mondi started production at its EUR 16 million (USD 17 million) plant in Tangier
FlexiBag Recyclable (Morocco), increasing production capacity in West Africa to over 500 million bags
improvement, powdery bulk goods applications
each year, helping to meet the growing customer demand for paper bags in the
Flexible FlexiBag Paper-based Dry food and dry pet food and care applications region. This plant is Mondi’s fourth site in West Africa (in addition to two plants in
Packaging, bags Morocco and one in Ivory Coast).
& Pouches WalletPack Thin sliced meat
• Mondi focuses on maintaining quality standards across its operations, as quality plays
EnvelopeForm Cheese a pivotal role in retaining its customers. It implements stringent quality management
Dry food, dry pet food and care, home principles to ensure the delivery of quality services to its clientele. Compliance with
FlexiBag improvement, powdery bulk goods quality standards enhances the company’s brand image and raises customer
applications. confidence in the company’s offerings. The company’s operations were certified
Dry and fresh food, dry pet food and care according to ISO 14001 for forestry and environmental management systems, ISO
Paper-based reels
applications 14064, and ISO 27001.
Paper-based bags (SOS black • In January 2022, Mondi group announced their commitment to transition to Net-
Pet food
bottom and pinch bottom bags) Zero by 2050, recognizing that action needs to be taken swiftly and urgently as we
move toward a low-carbon, circular economy. In December, Net-Zero science-based
targets were approved by the SBTi. Mondi Group has launched MAP 2030 (Mondi
Action Plans) to meet ambitious 2030 sustainability goals. This plan includes circular-
driven solutions, empowered people, action on climate, and responsible business
practices.
Source: mondigroup.com
7.5 MONDI PAP SAC MAGHREB SA (MONDI PLC)- PRODUCTS
Product
Category
Consumer Barrier Films Food, home & personal care, pet food & pet care
Monofilm Rollstock Food, pet food & pet care
Aseptic Cartons Milk, juices, wine, cream, cheese, soup, fruit, and vegetable puree
BarrierPack Films Food, Pet food & pet care, home & personal care
Wrap-around labels Food
Food (Bakery & Ingredients, Beverages, Cheese & Dairy products, Chips, Snacks
& Nuts, Confectionary, Dehydrated & Dried Food, Fresh Fruit & Vegetables,
Fresh & Chilled Food, Frozen Food & Ice Cream, Tea, Ground Coffee, Coffee
Bio based films Beans)
Flexible
Packaging, bags Home & Personal Care, Medical & Pharmaceutical, Pet Food & Pet Care, Others
& Pouches (Tapes)
Medical Pack Medical Pouches
Food (e.g., flour, rice, sugar), Pet Food & Pet Care, Garden (e.g., seeds,
Polywoven bag
fertilizer)
Retort Pouch Food and pet foods
Food (baby food, fruit purees, yogurt, smoothies, beverages, ice cream, slushies,
Spouted Pouch energy gels, cereals, soups, salad dressings, and much more), Personal & Home
care (shampoos, dishwashing liquids, sunscreen, etc.)
Zipper Pouch Food and pet food


7.5 MONDI PAP SAC MAGHREB SA (MONDI PLC)- PRODUCTS
Product
Category
Coffee capsules, extruded & thermoformed trays for organic meat, dry food
Biofilms
packaging with fat barrier
Standard Label Films Shampoo & detergent bottles, cups, soap packaging, deodorant
Functional Films
Coffee, Cheese, Sausage, Soup, Pet food, Detergent, Refill bags for cosmetics
Laminating Film
and personal hygiene products, Bag-in-box Liners, etc.
Fruit juice concentrate, liquid egg, milk, tomato puree, and all other kinds of
Bag in box barrier films
fluids.
Sack Kraft Paper -- Cement & building material, chemical, food, animal feed, pet food

7.5 MONDI PAP SAC MAGHREB SA (MONDI PLC)- SWOT ANALYSIS
• The company follows a vertically integrated business model. This enhances • Mondi has reported an increasing trend in its trade receivables for the past
its agility while scaling production at the time of a sudden increase in two years. The company’s trade receivables stood at EUR 1,448 million
demand. (USD 1520 million) in FY 2022 and EUR 1,145 million (USD 1202 million) in
FY 2021, reflecting an increase of 26.4% over the previous year. Increasing
• The company’s financial leverage, indicated by the debt-to-equity ratio,
trade receivables could adversely affect the company’s cash flows.
remained low in FY2022, which enhances its earnings with less interest
payments and reduces the risk of defaulting. During the year, its debt-to- • Business presence in multiple locations also impacts the revenue stream
equity ratio was 0.3. In FY2022, the company recorded a 7% decrease in that the company spends on operating expenses in various geographies.
debt to EUR 2,072 million (USD 2176 million), compared to EUR 2,228 Moreover, a broad product portfolio sometimes acts as a substitute for its
million (USD 2340 million) in the previous year. own product and may require it to cease offering products with fewer sales.
• Various changes in lifestyle are affecting the packaging demands due to the • Mondi produces and supplies pulp. Variations in pulp prices could hamper the
increasing need for ready-to-drink beverages, increased food delivery, and financial performance of the company. The high price of pulp is desirable from
the convenience of the consumers. Thus, smaller packaging such as the the company’s perspective, but it could decrease potential sales. Variations in
pyramid and splash bag StripPouch, WalletPack, Envelope Form, and pulp price could increase the company’s costs and affect its financial position.
FlexiBag packaging offered by the company makes it easier to carry while
• Mondi’s operations are subject to various federal, state, and local laws,
also giving an attractive appearance to the packaging.
ordinances, and safety, health, and environmental protection regulations.
• Also, the growing popularity of online shopping provides an opportunity for Products and services that do not comply with applicable legislation could face
Mondi Group to strengthen its online presence and capture a larger share delays in reaching customers, and non-compliance with legislation could lead to
of the e-commerce market. penalties or legal proceedings, which could damage the company’s image.

7.5 MONDI PAP SAC MAGHREB SA (MONDI PLC) - KEY DEVELOPMENTS

DATE TYPE OF DEVELOPMENT DETAILS
Mondi announced the start of production at its EUR 16 million (USA 16.8 million) plant in Tangier (Morocco),
December 2022 Expansion increasing production capacity in West Africa to over 500 million bags each year. This Investment was made with the
aim of building on Mondi’s existing expertise to meet the growing demand for paper bags in the area.

7.6 SOCIETE NOUVELLE DES ETABLISSEMENTS MANUSAC

• Polypropylene bags
• Paper Bags and Reel
~50 • Flexible aluminum films with lamination
Employees
www.manusac.com DUNS NUMBER: 35-395-0382
OVERVIEW
The Société Nouvelle des Etablissements Manusac
was founded in 1978 and currently includes two
sites. Its head office is in Casablanca; conversely, a 1978
7,900 m² factory is in Birjdid.
Founded
Manusac’s establishment was founded in 1929 and
specialized in the manufacturing and printing of
food (mainly) and non-food packaging.
The company’s packaging plays an essential role in
communication and differentiation, which is
necessary to increase the sales of different products.
The Société Nouvelle des Etablissements Manusac
has 40 years of experience.
Casablanca, Morocco
Headquarters
Source: manusac.com

7.6 SOCIETE NOUVELLE DES ETABLISSEMENTS MANUSAC- PRODUCTS AND STRATEGIES

PRODUCTS STRATEGIES
• Societe Nouvelle Des Etablissements Manusac manufactures food paper packaging

solutions suitable for direct food contact and complies with all food hygiene rules to
guarantee the safety and health of customers. It is present in the form of sheets TECHNOLOGIES INNOVATIONS
(paraffinized, etc.), bags, or coils (coloring, tea, etc.).
• Paper bags manufactured by Societe Nouvelle Des Etablissements Manusac are
available for both food and non-food applications. The most frequent uses are for
bags of pastries, sandwiches, fries, baguettes, coffee bags, breadcrumbs bags, • Societe Nouvelle Des Etablissements Manusac’s production tool is well maintained
jewelry bags, pharmacy bags, etc. and efficient, which helps the company offer an extensive and diversified range of
• Packaging films are also manufactured by Societe Nouvelle Des Etablissements products. Manusac also incorporates advanced technologies such as automation to
Manusac. This is a heat-sealable film in the form of reels or printed bags. It is also optimize production processes and improve efficiency.
suitable for food contact. • Societe Nouvelle Des Etablissements Manusac always focuses on developing
• The transparent or metalized film can comprise several complexed sheets innovative packaging, which allows them to stand out from the competitors. The
leveraging the complexing method. Lamination allows the print to be enclosed company has expanded the range of packaging solutions to cater to various
between two films. The main products of this material are spices, dried fruits, pasta, industries and customer needs. This includes food packaging, pharmaceutical
semolina, and legumes. packaging, eco-friendly options, etc. This company also maintains a strict quality
control process to ensure that packaging meets industry standards and customer
expectations.
• In addition to this, Manusac also fosters strong relationships with existing customers
through personalized service and customized packaging solutions.
Source: manusac.com

7.7 UNIBAG MAGHREB

• Plastic Bags
NA • Paper Bags
Employees
www.unibag-maghreb.com DUNS NUMBER: 35-421-2449
OVERVIEW
Unibag Machreb is a plastic packaging manufacturer
whose products are widely utilized in various
industries, including agriculture, maritime fishing, 2007
agri-food, and pharmaceutical fields.
Founded
The company also offers paper packaging, which
provides a range of benefits to customers, including
mechanical resistance, compatibility for both hot
and cold food, printability, and a lower
environmental footprint.
Unibag Meghreb has initiated a project to upgrade
its food safety management system (HACCP
method) with the ISO 22000 version of 2018 to
enhance the quality of its goods.
Casablanca, Morocco
Headquarters
Source: unibag-maghreb.com

7.7 UNIBAG MAGHREB - PRODUCTS AND STRATEGIES

PRODUCTS STRATEGIES
PLASTIC BAGS –
The company specializes in producing plastic articles, particularly packaging and packaging
products, utilizing various manufacturing processes, including extrusion, cutting, lamination, TECHNOLOGY QUALITY
and flexography printing. The company has a monthly production capacity of 700 tonnes of
plastic bags. The company provides the following flexible products -Heat shrink film,
Industrial bags, Box bags, Biodegradable bags, and Advertising bags.
• Quality is a fundamental element of UNIBAG MAGHREB’s development strategy.
PAPER BAGS – This dedication is reflected in implementing an ISO 9001-compliant quality
The company manufactures two different types of paper bags for various purposes. The management system, which ensures rigorous control at every stage of the production
company has a capacity of 250 tonnes of paper bags (Bleached and Brown). process, from receiving and inspecting raw materials to the final product and delivery
to the customer.
Type 1 - Glued, flat valve bags with hexagonal bottoms
• At the manufacturing site, quality has been a priority. The factory operates on a 24/7
Paper quality: White or ecru bagged Kraft, high porosity or semi-extensible basis; in addition to the control activities of the production operators, the company
Number of plies: 1 to 4 plies has developed efficient and effective control systems to ensure compliance with
quality standards.
Volume: medium and large capacity ranging from 10 to 50 kg
• Further, the company associates all its personnel in pursuing excellence through a
Printing: Up to 6 colors
permanent control system that guarantees the accuracy of all the tests mandated by
Type 2 - Glued open-mouth bags, flat, with hexagonal bottoms the applicable regulations and quality standards. UNIBAG MAGHREB products
adhere to an identification system to ensure complete traceability of all its products.
Paper quality: Standard white or ecru-bagged Kraft
Number of plies: 1 to 4 plies
Size: medium and large capacity ranging from 25 to 50 kg
Printing: Up to 6 colors
Source: unibag-maghreb.com

7.8 AMCOR GROUP GMBH

USD 14,694 million • AmPrima Recycle-Ready Solutions)
Global Revenue • AmLite HeatFlex
FY 2023 (All Segments) • Sachets for Culinary and Beverages Paper
• Reclosable Flow Pack
www.amcor.com DUNS NUMBER: 48-539-9385
• SkinTite VSP
OVERVIEW • Ovenable Flow Pack
Amcor is a global provider of packaging solutions ~44,000 • Custom Stand-Up Pouch
that manufactures barrier films, among other Employees (Global) • Dry Pet Food Pre-Made Bag
packaging materials. Barrier films from Amcor are
employed in various sectors, including food and • Pouches
beverage, pharmaceutical, medical device, and • Shrink Bags
industrial applications.
It operates through the following business
segments: Amcor Rigid Plastics, Amcor Flexibles, 1864
and Other/Investments. The Amcor Flexibles Founded
segment provides packaging solutions for
confectionery, coffee, fresh food and dairy, pet
food, champagne, wine, medical, and tobacco
products.
The company has 225 central manufacturing units, Zürich, Switzerland
including in Morrocco and across 43 countries
Headquarters
worldwide, including Europe, North America, Latin
America, Africa, and the Asia Pacific.
Source : amcor.com. Annual Report for the Year Ended on June 30, 2022, Press release for the financial highlights of FY 23

7.8 AMCOR GROUP GMBH - FINANCIALS

AMCOR GROUP GMBH, REVENUE BREAKDOWN (%), BY GEOGRAPHY, 2023 AMCOR GROUP GMBH, REVENUE BREAKDOWN (%), BY OPERATING
SEGMENT, 2023
North America
11.41%
24.09% Flexibles
Latin America
26.90% 48.70%
Europe
75.91% Rigid Packaging

12.99% Asia Pacific
AMCOR GROUP GMBH, REVENUE IN USD BILLION, GLOBAL, 2021-2023 AMCOR GROUP GMBH, OPERATING INCOME IN USD BILLION, GLOBAL,
2021-2023
14,694
14,544
1,508
1,321
1,239
12,861
2021 2022 2023

2021 2022 2023
Source : amcor.com. Annual Report for the Year Ended on June 30, 2022, Press release for the financial highlights of FY 23

7.8 AMCOR GROUP GMBH - PRODUCTS AND STRATEGIES

PRODUCTS STRATEGIES
• Amcor offers nearly 135 flexible products for various end-user purposes in Morocco
and other parts of Africa. Some of the products with descriptions are given below-
TECHNOLOGY COLLABORATION
Amcor’s barrier AmPrima Plus is transparent barrier coatings, extrusion or

AmPrima Recycle-
Ready Solutions)
metallization, made with monoPE or monoPP material structure for food and • Amcor’s success and growth are due to its keen and insightful business strategies.
sensitive personal care products. The company focuses on improving shareholder value in the long term. It optimizes
and expands its product portfolio while maintaining a strong financial discipline.
AmLite HeatFlex is a distinctive brand of high-barrier, metal-free packaging for
AmLite HeatFlex retort and heat processing. It enables the construction of an appealing package • The company focuses on developing innovative products, moving from R&D to
while maintaining the freshness of the goods. commercialization, including a range of high-barrier flexible packaging, recyclability,
and reduced carbon footprint. This aligns with the company’s goal to make all
Amcor offers a wide selection of Sachets to enhance daily culinary and beverage packaging recyclable by 2025. The company invested USD 100 million in R&D
Sachets for Culinary
experiences. These convenient and easy-to-use Sachets are ideal for various uses, expenses.
and Beverages Paper
including instant coffee, drink powders, spices and seasonings, and dried soups.
• Also, the company is innovating its products using recycled plastic resin (PCR). In
Amcor Easy flow pack can be opened and reclosed in various formats. The BePack 2020, the company used 83,917 tons of PCR. The company plans on reaching 10%
Reclosable Flow Pack packaging approach helps maintain high-quality, flavorful, fresh, and easy-to-use PCR across its portfolio by 2025.
packaging.
• The company believes in strategic mergers, acquisitions, and partnerships to grow in
SkinTite's second skin film provides an unparalleled product presentation, the market. The company acquired Bemis, which helped the company gain 20 plants
SkinTite VSP durability, and flavor. It is formulated with a wide selection of PE, PP, PET, and covering six countries.
ALU sealing materials, with a thickness ranging from 75 to 150 microns.
• The company focuses on developing innovative products, moving from R&D to
Flow Pack Highly transparent film designed to perfectly pack processed and minced meat commercialization, including a range of packaging, recyclability, and reduced carbon
footprint. This aligns with the company’s goal to make all packaging recyclable by
2025. The company invested USD 100 million in R&D expenses.
Source: amcor.com

7.8 AMCOR GROUP GMBH - PRODUCTS
Product Description
Optimized barrier film for modified atmosphere packaging and vacuum applications, with a total gauge of just
Easy Peel Lidding
50µm.
The Crystal Shield Shrink Bag provides the highest level of protection and a crystal-clear look and is designed
Crystal Shield Shrink Bags
for products that are bone-in, have a hard surface, or are high-abuse products.
Amcor produces a recycle-ready thermoforming film that is specially designed and engineered to provide
Thermoformable Films
superior performance specific to a particular application.
Aluminium HeatFlex Amcor offers a range of retort applications in the form of lidding pouches and pre-made reels.
Ovenable Flow Pack with 100% Hermetic Seal & Self Venting Technology. This ovenable pack satisfies the
Ovenable Flow Pack
consumer’s need for quick and easy meals with minimal mess.
Amcor offers Custom stand-up pouches designed to meet the specific requirements of consumers and
Custom Stand-Up Pouch differentiate brands. There are virtually no limitations in the shapes available. With a small investment in
tooling, customers can have a uniquely shaped pouch.
Amcor offers a Customizable Pre-made Bag, which eliminates the need for complexity and allows for a shorter
Dry Pet Food Pre-Made Bag
set-up time than FFS applications, thus eliminating the risk of damage or leakage.
Customized sterile barrier pouches made from a wide range of materials to satisfy certain performance
Pouches
standards.
Shrink bags are suitable for fresh, processed meat and poultry. The Shrink line promised an appearance and a
Shrink Bags
longer shelf life without performance.
Source and Image source: amcor.com

7.8 AMCOR GROUP GMBH - SWOT ANALYSIS
• The company has geographically diversified operations in 225 plants across • A decline in financial performance in the past few quarters in 2022 impacts
43 countries. The company’s pledge to make sustainable products by 2025 the investors’ confidence in the company, and the company has a USD 6.5
with many options for environmentally-friendly products will be billion debt in FY 2022. It affects Amcor’s competitive position in the
advantageous as the demand is expected to grow significantly across industry and reduces its overall market share. The merger is expected to
Morocco. put a strain on resources for management.
• During FY 2023, the company’s revenue from flexible segments accounted • The company has been witnessing an increase in its interest-bearing debt in
for over 75% of its total revenue. Amcor’s diversified, flexible product the past few years. This factor is expected to limit the company's ability to
portfolio provides robust cross-selling opportunities and increases the obtain additional financing. This might result in the company losing its
company’s bargaining power. advantage against its competitors, which might have lesser debt.
• Amcor's organic growth strategy to acquire companies that complement its • Morocco is one of the most difficult countries to do business in due to a
product range and geographical presence offers a robust platform for number of factors, such as a lack of transparent government procurement
growth to cater to the high demand for flexible packaging. procedures, sluggish administrative decision-making processes, and
limitations on pre-financing of imports before shipment. Furthermore,
• The customer-centric pouch packaging is evolving and getting people to try
companies frequently experience delays in the receipt of government
the new product. Graphics are also playing a large role in differentiation.
payments.
The market is seeing an uptick in paper-touch and soft-touch treatments to
provide a unique look and sensory improvement for the consumer. Amcor • The influence of changes in demand, refinancing conditions, and exchange
Group GmbH can take this opportunity to explore pet food packaging and rate fluctuations could significantly impact the company's overall
other sustainable pouch packaging. profitability. The growing strengths of local distributors also present a
threat in some markets, as the competition is paying higher margins to the
local distributors.

7.9 ALMAPACK

• Monofilm Paper, Paraffin
200 • Multi-Layer Polyester Base
• Multilayer polypropylene Base
Employees
www.almapack.ma DUNS NUMBER: NA
OVERVIEW
Almapack has established itself as a market player in
the printed flexible packaging and printed
cardboard packaging industries, with an annual 1927
turnover of over USD 200 million.
Founded
Almapack offers a wide range of packaging
solutions for consumer products. The company's
clients are among the leading global and national
companies in the food packaging and detergent
sectors.
Almapack utilizes 1,00,000 km of film annually to
produce its flexible packaging products. Almapack is
also trusted by some of the leading players in the
market, like Coca-Cola, P&G, Schweppes, etc.
Casablanca, Morocco
Headquarter
Source: almapack.ma/

7.9 ALMAPACK - PRODUCTS AND STRATEGIES

PRODUCTS STRATEGIES
Almapack provides a comprehensive selection of flexible packaging solutions to meet all

customer requirements. Almapack can guide and assist in creating and designing customer
packaging to complement products. TECHNOLOGY ACQUISITIONS
Monofilm Paper, Paraffin:
Monofilm is generally associated with a transparent or transparent plastic film, which is
commonly used in packaging, especially for food products. It is renowned for its clarity and
resistance to moisture, making it an ideal material for packaging fresh produce, bakery • Almapack Group has positioned itself as a major player in the printed flexible
products, and other items that require protection while still being perceptible to the packaging and printed cardboard packaging sector, with an annual turnover
consumer. exceeding 200 million DHS. This indicates a strong market presence and financial
stability.
Paraffin packaging typically refers to packaging materials or methods that involve using
paraffin wax in some form to protect or seal products. • Almapack recognizes that in today's competitive environment, customers are looking
for more than just products; they seek partners to facilitate their business. The
Multi-Layer Polyester Base: company emphasizes the transition from a traditional customer-centric approach to a
Polyester multi-layer film is a widely used material in flexible packaging structures. It is partnership-centric one, providing high-quality products and value-added services
commonly used for various products, such as food and beverages. Due to their desirable such as listening to customer needs, proximity in terms of service, and staying up-to-
characteristics, polyester multi-layer films are frequently employed as a primary substrate date with technological advancements.
or layer in these flexible packaging structures. • Almapack understands that customers demand quality services. To meet this
Multilayers Polypropylene Base: demand, the company focuses on enhancing its customer service through practices
such as active listening, maintaining proximity to customers, and staying abreast of
Polypropylene multi-layered films or sheets are widely utilized in packaging applications, technological advancements relevant to its customers.
such as food packaging, due to their superior moisture, chemical, and barrier
characteristics. Each layer of the multi-layered structure may offer distinct characteristics,
including gas barrier, dimensional stability, or printability.
Source: almapack.ma/

7.10 ATLANTIC PACKAGING SA (DIANA HOLDING)

• Plastic films
~50
Employees
www. atpack. ma DUNS NUMBER: 35-413-2429
OVERVIEW
Atlantic Packaging SA operates in the field of
plastics processing and is involved in the
manufacturing and marketing of primary and
secondary plastic packaging intended for several 2015
sectors of activity.
Founded
In November 2015, Diana Holding formed Atlantic
Packaging SA as part of its efforts to diversify its
portfolio in the plastics industry. The company was
formerly known as Caps and Preforms Production
Company (SPBP).
Atlantic Packaging has injection units specialized in
the manufacture of preforms and pallets, as well as
extrusion units capable of manufacturing different
types of films.
Tangier, Morocco
Atlantic Packaging serves various industries, Headquarters
including agri-food, agricultural, cement plant,
automotive, aeronautics, and chemical industries.
Source: atpack. ma

7.10 ATLANTIC PACKAGING SA (DIANA HOLDING)- PRODUCTS AND STRATEGIES

PRODUCTS STRATEGIES
• Atlantic Packaging manufactures high-performance film formulations at a lower cost

to provide a fully optimized and market-relevant product. Its wide range of films
includes: EXPANSIONS INNOVATIONS
• Heat Shrink Film: The multi-layer LDPE shrink film is resistant and greatly fulfills the
holding or protection function. The film is made of high-performance raw materials
and manufactured on German high-tech machines. This packaging material has
superior transparency and gloss. It is characterized by its strong strength, good • Atlantic Packaging has a significant focus on expansion strategies. For instance, in
rigidity, and stability. Furthermore, this type of packaging prevents vandalism and March 2022, Atlantic Packaging entered a new sector by expanding its product
dirt from bad weather and protects from solar rays (anti-UV treatment) or dust. This range with lamination film. Atlantic Packaging is also strengthening its presence in
film, serving as secondary packaging, is used mainly by the food industry and others. the printer sector with several categories for different uses, including detergents for
• PE-treated lamination film: Lamination film is used by printers for food and non- all services. These types of films are developed in transparent and white according to
food packaging. This product is available in widths from 40 mm up to 1,300 mm. customer specifications, with thicknesses varying from 30 microns to 120 microns.
• Covers: Heat-shrinkable and normal covers are manufactured by Atlantic Packaging, • Also, Atlantic packaging aims to develop innovative products while catering to the
featured with different widths up to 2800mm. demand for sustainability. For example, in March 2022, Atlantic Packaging
developed a new type of preform, which is reduced from 35g to 32g. The new
• Stretch Films: Stretch film is manufactured and woven for products like fruits, preform is specially designed to allow customers better cost optimization, especially
vegetables, etc., to reduce the impact of humidity, rust, mold, or condensation on during this rising raw material prices. This weight reduction will also help in
the goods. It is wrapped like a classic stretch film (manual application and automatic sustainability in the long term.
filming machine), and its wide weave allows air to circulate throughout the pallet,
offering it superior resistance.
Source: atpack. ma

7.10 ATLANTIC PACKAGING SA (DIANA HOLDING) - SWOT ANALYSIS
• Atlantic Packaging has strategically developed an extensive and well- • Atlantic packaging relies heavily on raw materials like plastics. Fluctuations
connected distribution network across Morocco. This robust network in prices of these commodities can significantly impact production costs,
ensures that Atlantic Packaging can efficiently reach customers nationwide, potentially squeezing profit margins.
granting them a competitive advantage.
• Atlantic Packaging also established itself as a trusted brand in the
packaging sector. Rigorous quality control measures and adherence to
international standards have bolstered its reputation for delivering reliable
and durable packaging solutions.
• The global shift toward sustainability presents a significant opportunity. • The packaging industry in Morocco is competitive, with numerous local and
Atlantic Packaging SA can capitalize on this by investing in eco-friendly international players vying for market share. The presence of formidable
packaging materials and practices, aligning with growing consumer and competitors can exert downward pressure on prices and limit profit
regulatory preferences for sustainable solutions. margins.
• The growth of e-commerce in Morocco offers opportunities for packaging • Morocco’s economic landscape is subject to fluctuations and political
materials. Capitalizing on this trend by tailoring packaging solutions to instability. Economic downturns can lead to reduced consumer spending
meet the specific needs of online retailers can lead to substantial growth. and business investment, impacting the demand for packaging products.

8 INVESTMENT ANALYSIS
#TOC_DIVIDER#

8 INVESTMENT ANALYSIS
• The demand for flexible packaging solutions is gaining traction with Morocco's increasing consumption of food and beverages. Many
companies have increased their regional production capacity to satisfy the demand. For instance, in July 2023, Smurfit Kappa is
committed to supporting its customers and capitalizing on its long-term growth drivers. The Group has invested approximately EUR 4.7
billion (USD 5.17 billion) to support its customers worldwide. Smurfit Kappa's first site in North Africa has opened, with the inauguration
of a new integrated Plant in Rabat (Morocco). Morocco is one of the fastest-growing economies in the world, with the OECD predicting
a growth rate of 3.5% in 2023 and a 3.7% increase in 2024. The country's location means Smurfit Kappa can serve the local market and
broader African regions. The Group has invested more than EUR 35 million (USD 38.51 million) in the 25,000 m2 area.
• In addition, in December 2022, Mondi, a global player in sustainable packaging and paper, started production at its EUR 16 million
(USD 16.93 million) greenfield plant in Morocco, which can produce 100 million paper bags yearly. It brings Mondi’s total capacity in
West Africa to over 500 million bags annually, helping to meet the growing customer demand for paper bags in the region. This plant is
Mondi’s fourth site in West Africa (in addition to two plants in Morocco and one in Ivory Coast). The bag kraft paper used in these
regions is manufactured by Mondi, which helps to secure the supply of packaging materials for the building industry in the area. Tangier
is also located in a free economic zone, which makes it well-positioned to supply to neighboring countries.
• As many companies have committed to using 100% reusable, recyclable, or compostable packaging, many big companies have come
up and invested with an all-new sustainable, flexible packaging product range to cater to high demand in the market. For instance, in
February 2023, the European Bank for Reconstruction and Development (EBRD provided a loan of EUR 15 million (USD 16.10 million) to
Moroccan packaging manufacturer Multisac SA. Multisac is a local producer of woven Polypropylene bags in the country. The loan
would help Multisac to introduce Biaxially Oriented Polypropylene Films (BOPFs) into its product range. BOPFs are reusable, recyclable,
and low-carbon flexible packaging films. The loan will also help Multisac build a green manufacturing plant with Building Research
Establishment Environmental Assessment Method (BREEAM) certification. The new plant will increase Multisac's bag production from
220 million to 250 million units annually.
• Moreover, in May 2022, Hotpack Global, a packing manufacturer based in the United Arab Emirates (UAE), announced its intention to
acquire 80% of the packaging sector in Morocco through a partnership with Retail Holding's investment branch, Best Financers. The
partnership aims to increase Hotpack's investments in Moroccan manufacturing facilities and expand the packaging company's
presence in Africa. Retail Holding is the largest retail firm in the country, with an exclusive franchising agreement with Carrefour, Kiabi,
Virgin Megastore, and Burger King. Retail Holdings' position in the retail market will allow Hot Pack Global's Moroccan branch, jointly
owned by Samaza Consulting Morocco, to control the entire Moroccan packaging sector.

9 FUTURE OF THE MARKET
#TOC_DIVIDER#

9 FUTURE OF THE MARKET

• In the future, composable bioplastic is expected to be the most obvious choice for replacing single-use and INFLATION RATE FOR FOOD, MOROCCO, IN
nonbiodegradable plastic. Many key players in the industry have already switched to or are experimenting with paper PERCENTAGE, JANUARY 2022 – DECEMBER
products, biodegradable plastic, and aluminum. 2022
• The growing concerns about environmental safety and sustainability, biodegradable packaging has gained acceptance
across Morocco. They have been replacing single-use plastic packaging. Flexible packaging is more cost-effective, which 17.0 15.1 15.5
14.9
makes them an easy option across the food, beverage, pharmaceutical and medical, household and personal care, and 14.6 14.3
other end-user industries. 15.0
12.4
• Also, the ban on single-use plastic bags is expected to boost the demand for the closest and cheapest alternative. The
paper product eventually increases the need for paper products, such as bags, roll stock, pouches, wraps, liners, and other 13.0
flexible products. The continuously growing demand for sustainable products from consumers and brands. Thus, paper 11.0
packaging is expected to grow because of its biodegradable nature, supporting the government's sustainability vision.
11.0 9.4
8.6
• The United States Department of Agriculture (USDA) reports that the food processing industry in Morocco accounts for 6% 9.4
of the country’s GDP and is one of the most important contributors to the Moroccan economy. The Moroccan food
9.0
processing sector benefits from a well-developed infrastructure, top-of-the-line production facilities, and easy access to
Africa’s markets. As the food processing industry continues to grow in Morocco, the demand for packaging materials will
5.
continue to grow, and the need for flexible packaging solutions will continue to grow. Processed food products typically 7.0
require durable and easy-to-use packaging to keep them fresh and long-lasting. Flexible packaging can help to meet this 4.2
growing demand.
5.0
• The Food and Agriculture Organization (FAO) reported that Morocco's food inflation in December 2022 was about 15
percent higher than last year. It was the highest level of food inflation the country has seen since 2019. High food inflation 3.0
often leads consumers and food producers to seek cost-effective solutions. Flexible packaging can be attractive due to its
lower production and transportation costs than rigid packaging materials.
• The consumer price index for food and non-alcoholic beverages in urban areas in Morocco in September 2022 reached
118.3 (from 116.3 points in the previous month). The lowest CPI in the monitored period was recorded in July 2020, 99.2.
2022
Inflation can have an impact on consumer behavior. If food and beverage prices increase significantly, consumers may look
for more affordable alternatives or decrease their consumption. This can affect the types of products and quantities of
companies that package their products in flexible packaging, which may lead to changes in their packaging design and
sizes.
Source: Food and Agriculture Organization

10 ABOUT US
10.1 Industries Covered
10.2 Illustrative List of Clients
10.3 Our Customized Research Capabilities
#TOC_DIVIDER#
ABOUT US
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[email protected] DEDICATED ANALYST
SUPPORT 250+
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10.1 INDUSTRIES COVERED
ICT CHEMICALS AND MATERIALS CONSUMER GOODS PACKAGING
• IoT, Big Data, M2M • Adhesives & Sealants • Apparel, Footwear, Accessories • Packaging Materials & Types
• Analytics • Advanced Materials • Appliances • Food Packaging
• Cloud Computing • Aromatics and Intermediates • Cosmetics • Beverage Packaging
• Information Technology • Composites • Furniture • Pharmaceutical Packaging
• Data Centers • Construction Chemicals & Materials • Household Care • Household Packaging
• Software & Solutions • Metals, Ceramics, Industrial Materials • Luxury Goods & Services • Personal Care Packaging
• Telecommunications • Paints & Coatings • Personal Care • Industrial Packaging
• IT Hardware • Plastics, Polymers, Elastomers • Recreational Goods • Advanced Packaging
• Internet • Specialty & Fine Chemicals • Sports & Fitness • Country-Level Packaging Industry Analysis
• Security • Water & Wastewater Treatment • Packaging Equipment
• Advanced Technologies
ELECTRONICS ENERGY & POWER AUTOMATION HEALTHCARE
• Semiconductors • Power • Industrial Automation & Process Control • Disease Landscape

• Sensors • Oil & Gas • Robotics • Healthcare IT
• Optoelectronics • Renewables • Engineering Products & Components • Medical Devices
• Electrical & Electronic Components • Energy Efficiency • Building Automation • Pharmaceuticals
• Display Technology • Engineering, Procurement and Construction • Logistics Automation • Biotechnology
• Security & Surveillance • Veterinary Healthcare
• Monitoring & Testing Equipment • Healthcare Services
10.1 INDUSTRIES COVERED
AGRICULTURE FOOD & BEVERAGES AUTOMOTIVE
• Agricultural Commodities • Food • Parts and Components

• Agricultural Machinery & Tech • Beverage • Automotive Technology
• Crop Protection • Processed Food • Manufacturing Processes
• Fertilizers & Seeds • Food Additives & Supplements • Automotive Materials & Coatings
• Food Ingredients • Automotive Services
• Food Service • Vehicles
• Machinery & Equipment
ANIMAL NUTRITION AEROSPACE & DEFENSE OTHER GROUPS
• Compound Feed • Defense • Logistics

• Feed Additives & Premixes • Airport Operations • Processing Technologies
• Pet Care • MRO • Finance and Insurance
• Pet Food • Technology • Retail
• Real Estate and Construction
• Tourism
10.2 ILLUSTRATIVE LIST OF CLIENTS
Mondi Ball Kimberly-Clark
L'Oréal Montebello WestRock
Dow Dupont Bemis Neenah
Sidel Sealed Air FedEx
SACMI Landec Balubaid
Altium Ocenea Group Mitsui
Sapin Liqui-Box UPS Healthcare
10.3 OUR CUSTOMIZED RESEARCH CAPABILITIES
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• Identification of potential partners • Macroeconomic analysis
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• Customer need analysis 1 • Regulatory assessment
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7 Supplier
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Investment Competitive
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Intelligence Intelligence
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Data
5. INVESTMENT INTELLIGENCE SUPPORT Collection and 4. DATA COLLECTION AND ANALYSIS SUPPORT
5 Analysis
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Support
4
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*Available as one time effort as well as in the form of periodic updates
assessment
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MOROCCO FLEXIBLE PACKAGING

Base year: 2022

Forecast period: 2023 - 2028

+1 617 765 2493

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1.1 STUDY ASSUMPTIONS & MARKET DEFINITION

BASE YEAR, REVIEW

5 MOROCCO FLEXIBLE PACKAGING MARKET - REPORT Copyright © 2023 Mordor IntelligenceTM

1.2 SCOPE OF THE STUDY

BY MATERIAL BY PRODUCT TYPE BY END USER

• Paper • Pouches • Food

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2.1 RESEARCH FRAMEWORK

STEP 1 STEP 2 STEP 3

Report delivery with high quality market

Confirm the objectives of the assignment with

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2.2 SECONDARY RESEARCH

OBJECTIVE Hypothesis and insights building; get factual data

A thorough synthesis of existing publications across the web to gather meaningful

Key contact list

Relevance and credibility of sources

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2.3 PRIMARY RESEARCH

OBJECTIVE Gather first-hand insights on the market studied

Discussion guide MODES OF PRIMARY RESEARCH

Semi-structured approach to probe and

Telephonic Email Chat Virtual Surveys & Others

Targeted industry interviews to fill data

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2.3 PRIMARY RESEARCH APPROACH AND KEY RESPONDENTS

EXECUTIVE LEVEL OPERATIONAL LEVEL INDUSTRY/ NEED MARKET ECOSYSTEM

• CxOs, owners, founders • Sales Managers • Flexible Packaging Experts • Competitors

• Directors/VPs of sales and • Project Managers • Packaging Engineer • End-users

Interviews spread across regions based on a

Raw data and intelligence, Insights into market

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2.4 DATA TRIANGULATION AND INSIGHT GENERATION

VALIDATION FOR MARKET ASSESSMENT ESTIMATES

ECONOMETRIC MODELS ANALYST ESTIMATES Expert interviews

Source : Mordor Intelligence

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BY MATERIAL BY PRODUCT TYPE

FLEXIBLE PACKAGING MARKET, REVENUE IN USD BILLION, MOROCCO, 2021-2028

72.95% 2.04 2.11 2.18

By End-User Industry, the Food segment held the

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4.1 MARKET OVERVIEW

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4.1 MARKET OVERVIEW

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4.2 INDUSTRY VALUE CHAIN ANALYSIS