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    Sharjah Indian School - Br. Juwaiza

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    thana076690
    This document contains questions related to the topics of marketing and sales for class 9. It includes objective type questions, short answer questions, long/descriptive questions, and an art integrated activity on creating a brand logo. Some of the key topics covered are market research, social media marketing, product vs service markets, competition in markets, customer satisfaction, and virtual markets. Students are asked to define terms, identify examples, explain concepts, discuss challenges, and strategize competitive approaches related to marketing and business.

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    Sharjah Indian School - Br. Juwaiza

    Uploaded by

    thana076690
    19 views3 pages
    This document contains questions related to the topics of marketing and sales for class 9. It includes objective type questions, short answer questions, long/descriptive questions, and an art integrated activity on creating a brand logo. Some of the key topics covered are market research, social media marketing, product vs service markets, competition in markets, customer satisfaction, and virtual markets. Students are asked to define terms, identify examples, explain concepts, discuss challenges, and strategize competitive approaches related to marketing and business.

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    APznzabvLQXv2azIfZLfsXuT-UrsiGPqJ1yW-N8aIVcYwCppR8F4NucNqOD7Q89apsnCvf4s6v08Gdq2R4XUyhpQm7imMddjDUUw7N2tssmwje0WSADcD_5qWf1f2eKDER2hjzURnBZX1bhZnr7W3eZYPTqTcBvZRjQ60hBwdN5UrqiipMK2z5GXjDjX5rhGl_zK6o5JB_rW5LoMVaWE

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    This document contains questions related to the topics of marketing and sales for class 9. It includes objective type questions, short answer questions, long/descriptive questions, and an art integrated activity on creating a brand logo. Some of the key topics covered are market research, social media marketing, product vs service markets, competition in markets, customer satisfaction, and virtual markets. Students are asked to define terms, identify examples, explain concepts, discuss challenges, and strategize competitive approaches related to marketing and business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views3 pages

    Sharjah Indian School - Br. Juwaiza

    Uploaded by

    thana076690
    This document contains questions related to the topics of marketing and sales for class 9. It includes objective type questions, short answer questions, long/descriptive questions, and an art integrated activity on creating a brand logo. Some of the key topics covered are market research, social media marketing, product vs service markets, competition in markets, customer satisfaction, and virtual markets. Students are asked to define terms, identify examples, explain concepts, discuss challenges, and strategize competitive approaches related to marketing and business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    SHARJAH INDIAN SCHOOL – BR.

    JUWAIZA

    MARKETING AND SALES

    Subject: Marketing and sales Class: IX

    Q1) OBJECTIVE TYPE QUESTIONS (1 MARKS)


    1) Market research helps businesses to: (Easy)
    a) Increase competition
    b) Understand consumer needs
    c) Decrease sales
    d) Limit product variety
    2) Social media's impact on marketing primarily revolves around: (Average)
    a) Decreasing customer engagement
    b) Limiting brand exposure
    c) Enhancing communication and reach
    d) Reducing marketing expenses
    3) Which of the following is not a characteristic of selling? (Easy)
    a) Selling creates desire for products
    b) Selling has to be standardized
    c) Selling facilitates execution of business transaction
    d) Selling facilitates economic growth
    4) Which market is characterized by absence of physical interaction between buyers and sellers? (Easy)
    a) Product market
    b) Service market
    c) Virtual market
    d) Demographic market
    5) Which one of these are not examples of ‘clinic’. (Easy)
    a) Beauty Parlor.
    b) Drug and chemists.
    c) All India Institute of Medical Services.
    d) None of the above
    6) Assertion: Product concept does not remain profitable in the long run for marketers.
    Reason: Product concept focuses on improving quality of product and overlooks the needs and wants of
    customers. (Difficult)
    a) Assertion and Reason both are correct, and reason is correct explanation of assertion.
    b) Assertion and Reason both are correct, but reason is not the correct explanation of assertion. C
    c) Assertion is correct, but reason is not correct.
    d) Assertion and Reason both are not correct.
    7) Assertion: Every business transaction cannot be called as exchange.
    Reason: Exchange is an act of obtaining a desired product or service from someone by offering
    something in return. (Average)
    a) Assertion and Reason both are correct, and reason is correct explanation of assertion.
    b) Assertion and Reason both are correct, but reason is not the correct explanation of assertion.
    c) Assertion is correct, but reason is not correct.
    d) Assertion and Reason both are not correct.
    8) State whether the following statements are true and false. (Average)
    (a) Services are intangible economic activities offered by one party to
    another.
    (b) Services do not have physical existence.
    (c) Service, can be smelt and touched.
    (d) Can you separate a service from the service provider?
    9) Fill in the blanks: (Difficult)
    a) Competition is the rivalry between firm selling
    b) Competition encourages limiting consumers
    c) Business competitor ‘s in business set up R&D Centre for
    d) In competition there are at least
    10) Fill in the blanks: (Average)
    a) Marketing helps in-------------------------demand for products and services.
    b) Fulfilling the goals of the organization is as good as----------------------------the confidence of the
    customers.
    c) Marketing is a -------------- and-----------------------aspect in today ‘s dynamic and changing
    environment.
    d) Marketing is an---------------------------activity

    Q2) SHORT ANSWER TYPE QUESTIONS (2 MARKS)

    1. How does market research help businesses in making informed decisions? (Difficult)
    2. Discuss the importance of customer satisfaction in sales and marketing? (Average)
    3. Differentiate between goods and services in the context of marketing.? (Easy)
    4. Why is understanding the target market crucial in marketing? (Average)
    5. Describe the role of advertising in promoting products or services. (Average)
    6. Define a product market and provide examples of products within different markets? (Easy)
    7. Define a service market and provide examples of services available in different
    markets? (Easy)
    8. Explain how customer experience and satisfaction are crucial in the service market? (Difficult)
    9. What are the benefits of being an indirect competitor in a market? (Difficult)
    10. How can businesses identify their indirect competitors when their products/services
    are different? (Difficult)

    Q3) LONG/ DESCRIPTIVE TYPE QUESTIONS (4 MARKS)

    Discuss the challenges that businesses might face when competing indirectly in the market. (Average)
    Explain how businesses can differentiate themselves from indirect competitors to attract customers. (Difficult)
    Define indirect competition in marketing and give examples of businesses that are in indirect competition with each othe
    Discuss the challenges in marketing services compared to marketing physical products. (Easy)
    Define a virtual market and explain its significance in today's business world. (Easy)
    How has technology transformed traditional markets into virtual markets? Provide examples. (Average)
    What are the advantages and disadvantages of conducting business in virtual markets compared to physical m
    How has social media influenced virtual markets? Describe its impact on marketing and sales. (Average)
    Discuss the impact of social media on modern marketing strategies. (Easy)
    Discuss the strategies businesses can use to gain a competitive edge over their direct competitors. (Difficult)

    Q4) ART INTEGRATED ACTIVITY

    Create a brand logo based on your choice about a fictional product or service you want to create.

    GUIDELINES ON HOW TO PREPARE A BRAND LOGO:

    STEP #1: Define the products or service that you are going to create.

    STEP #2: Consider your customers or audience.

    STEP #3: Create your logo (it should be simple and memorable)

    STEP #4: Create a poster for launching your product.

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