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    Tokopedia - Brand Asset Guidelines

    Uploaded by

    andiraja.web
    The document provides brand asset guidelines for Tokopedia that include sections on the logo, mascot, illustrations, fonts, and partner assets. The logo section describes the logo signature, preferred colors, minimum sizes, and restrictions. The mascot section similarly outlines the mascot signature, colors, minimum sizes, and restrictions. Partner assets provide dos and don'ts for using Tokopedia assets in collaboration with other brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Tokopedia - Brand Asset Guidelines

    Uploaded by

    andiraja.web
    142 views31 pages
    The document provides brand asset guidelines for Tokopedia that include sections on the logo, mascot, illustrations, fonts, and partner assets. The logo section describes the logo signature, preferred colors, minimum sizes, and restrictions. The mascot section similarly outlines the mascot signature, colors, minimum sizes, and restrictions. Partner assets provide dos and don'ts for using Tokopedia assets in collaboration with other brands.

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    Original Title

    TOKOPEDIA - BRAND ASSET GUIDELINES

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    The document provides brand asset guidelines for Tokopedia that include sections on the logo, mascot, illustrations, fonts, and partner assets. The logo section describes the logo signature, preferred colors, minimum sizes, and restrictions. The mascot section similarly outlines the mascot signature, colors, minimum sizes, and restrictions. Partner assets provide dos and don'ts for using Tokopedia assets in collaboration with other brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    142 views31 pages

    Tokopedia - Brand Asset Guidelines

    Uploaded by

    andiraja.web
    The document provides brand asset guidelines for Tokopedia that include sections on the logo, mascot, illustrations, fonts, and partner assets. The logo section describes the logo signature, preferred colors, minimum sizes, and restrictions. The mascot section similarly outlines the mascot signature, colors, minimum sizes, and restrictions. Partner assets provide dos and don'ts for using Tokopedia assets in collaboration with other brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 31

    BRAND ASSET

    GUIDELINES
    Table of Content

    01 The Logo 02 The Mascot 03 Illustration


    Primary Signature Primary Signature Style

    Color Color Topmoji

    Clear Space + Ratio Clear Space + Ratio 04 Asset Link


    Color + Background Color + Background Logo

    Restriction Restriction Illustrations


    The Overview
    Logo
    Primary Toped
    Signature Mascot

    Default
    Fonts

    Main
    Color

    ● Subject title DD / MM / YYYY


    The Logo
    Our logo represents humility, dynamicity, and the power of an
    aspiration. There’s opportunity in every dreams. And every dreams
    that combined with creativity will make the opportunity become a
    real thing.

    ● Subject title DD / MM / YYYY


    Logo Primary Signature

    ● Subject title DD / MM / YYYY


    Logo Primary Signature

    ● Subject title DD / MM / YYYY


    Logo Clear Space + Ratio

    The preferred amount of clear space around


    the logo is equal to the height of the initial
    “O”. Minimum size spesification ensure that
    logo maintains it’s impact and legibility in
    both print and digital applications. The logo
    should never any smaller than 50 pixel wide
    for digital application and 20mm for print
    application.

    ● Subject title DD / MM / YYYY


    Logo Color

    Our logo represents humility, dynamicity, and


    the power of an aspiration. There’s
    opportunity in every dreams. And every
    dreams that combined with creativity will
    make the opportunity become a real thing.

    ● Subject title DD / MM / YYYY


    Logo Color + Background

    The preferred amount of clear space around the logo


    is equal to the height of the initial “The Tokopedia logo
    primary color is always either green or white. To
    maintain legibility of the logo, always use the green
    logo in bright color image or background. And always
    use the white logo on dark color image or
    background. Green background is always preferable
    to be used for white logo.

    When using image as a background, place the logo


    on clean part of the image to avoid distractions.

    Only use black and white and grayscale logo when


    there’s some limitations with color printing with prior
    permission from Tokopedia.

    Never show the Tokopedia logo ini any other colors.”.


    Minimum size spesification ensure that logo maintains
    it’s impact and legibility in both print and digital
    applications. The logo should never any smaller than
    50 pixel wide for digital application and 20mm for print
    application.

    ● Subject title DD / MM / YYYY


    Logo Restriction

    Do Not Misuse Our Logo

    ● Subject title DD / MM / YYYY


    The Mascot
    Mascot Primary Signature

    The Tokopedia mascot is shoping bag shaped owl


    named Toped. The mascot represent humility and
    friendliness .

    ● Subject title DD / MM / YYYY


    Mascot Color

    The Tokopedia mascot is shoping bag shaped owl


    named Toped. The mascot represent humility and
    friendliness .

    ● Subject title DD / MM / YYYY


    Mascot Clear Space + Ratio

    The preferred amount of clear space around the


    mascot is equal to the size of the eye. Minimum
    size spesification ensure that the mascot
    maintains it’s impact and legibility in both print
    and digital applications. The mascot should never
    any smaller than 20 pixel wide for digital
    application and 10 mm for print application.

    ● Subject title DD / MM / YYYY


    Mascot Color + Background

    The Tokopedia mascot primary color is always either


    green or white. To maintain legibility of the logo,
    always use the green logo in bright color image or
    background. And always use the white logo on dark
    color image or background. Green background is
    always preferable to be used for white logo.

    When using image as a background, place the logo


    on clean part of the image to avoid distractions.

    Only use black and white and grayscale logo when


    there’s some limitations with color printing with prior
    permission from Tokopedia.

    Never show the Tokopedia logo ini any other colors,


    never use distracting background behind the mascot,
    never use different position and expression of Toped
    for partner, never distort the mascot.

    ● Subject title DD / MM / YYYY


    Illustration
    Toped
    Fonts
    Brand Fonts

    ● Subject title DD / MM / YYYY


    Tokopedia X Partner
    Do’s and Dont’s
    Tokopedia X Partners

    You can use Never change


    Tokopedia logotype Tokopedia’s logotype
    and separation with other font
    between brands
    identity.

    Do not incorporate
    Tokopedia mascot
    inside to become
    part of the brand
    logo

    You can put


    Tokopedia’s logotype
    above or below Do not combine
    brand logo, please Tokopedia mascot
    make sure with brand logo
    Tokopedia’s logotype
    safe area

    ● Subject title DD / MM / YYYY


    Tokopedia X Partners

    Make sure visibility Never put behind


    of Tokopedia is on a distracting visual
    clear area when background
    applied to the visual

    Do not make the


    Make Tokopedia
    Tokopedia logo look
    logo proportion in
    too small or too big
    size with brand logo
    compared to brand
    logo

    You may use triple Never stretch


    brand logo the logo

    ● Subject title DD / MM / YYYY


    Banner Example
    Banner Example

    Use Tokopedia identity such as


    the green color, fonts, and
    illustration to use in partner’s
    banner

    Bad example of banner


    because there is no feel of
    Tokopedia’s identity

    ● Subject title DD / MM / YYYY


    Banner Color
    Use Tokopedia’s green color as
    dominant color and secondary
    color as accent.

    If using brand color as


    dominant color, make sure use
    Tokopedia’s identity such as
    color as accent, font, or
    illustration in the layout

    If using white color, use green


    or yellow as secondary color

    ● Subject title DD / MM / YYYY


    Asset Link
    Asset Link

    01 The Logo 02 The Mascot 03 Illustration

    Download Here Download Here Download Here

    04 The Fonts

    Download Here
    www.tokopedia.com

    Indonesia Office

    Jl. Prof Dr. Satrio Kav 11, Lantai 52, Kelurahan


    Karet Semanggi, Kecamatan Setiabudi, Karet
    Semanggi, Kota Jakarta Selatan, 12940

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