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CORPORATE IDENTITY
General Application Information
For the correct handling of the logo, the colours and
other design elements.
Edition:
All rights reserved by ErgoPack Deutschland GmbH
Content
For a general corporate identity (CI) in all areas of ErgoPack Deutschland GmbH, a
comprehensive identity profile has been developed, which is used throughout all platforms in
terms of logo, colours and typography. On the basis of these graphical elements all other
applications and implementations of communication measures can be processed, which
contribute to the development and maintenance of the brand image of ErgoPack
Deutschland GmbH. This CI Guide presents the various design elements in detail and
documents how they fit into the environment and performance of ErgoPack Deutschland
GmbH.
ErgoPack Deutschland GmbH Corporate Identity Guidelines Introduction Corporate Identity
Corporate Identity represents the totality of all characteristics that make ErgoPack Deutschland GmbH so different from other companies.
CI is the companys self-perception (the way we see ourselves), not be confused with the public image (the way others see us).
It doesnt only contain a communication concept, but is a central component of the strategic management of the company. The CI of ErgoPack Deutschland
GmbH is created through the coordinated use of communication, appearance and behaviour. The goal is that the verbal and non verbal signals match the
developed concept internally as well as externally and fill the company philosophy with life.
The most important part of corporate identity is the guide, standards and values.
ErgoPack Deutschland GmbH Corporate Identity Guidelines Introduction Corporate Identity
The key for social acting and mutual influence is communication. It has always been the use of signs and media to communicate with each other. In the case
of non-verbal communication, the use of signs in connection with corporate design is important.
Corporate Design comprises the entire image of a company. It is the sum of visual communication and not only defines the logo, but also the corporate
identity, the corporate colour and the basic design grid of all advertising media as well as communication media.
The goal is a high recognition of ErgoPack Deutschland GmbH in order to position and establish a strong and distinctive personality the corporate design is
to keep strictly and uniformly in all areas, both internal and external.
ErgoPack Deutschland GmbH Corporate Identity Guidelines The Logo The Development
The new Logo is based already on familiar elements such as the user and the
strapping system, including the ChainLance. These well-known elements
have been used to provide a clearer and calmer structure, but at the same
time to underline the ergonomics and innovation of the mobile strapping 1999 - 2010
system.
The logo is a core component of corporate design. It is a sign which represents ErgoPack Deutschland GmbH. It is not only a signboard, it also guarantees a
clear identification and thus a strict demarcation from other companies.
Its shape reflects an ErgoPack machine strapping a pallet and thus links the product with the product name. Therefore, it is unique and fulfills the
functionality of a logo.
Form:
The files in the following directory can only be used after consulting the
marketing department:
F:\Marketing\Logo\VEKTORLOGOS
Logo Proportions
The separate units measure as follows:
For Example:
Dimension of Logo Height is 10cm x 1,3 = 13 cm
Dimension of Logo Length is 15cm x 1,2 = 18 cm
Dimension of the whole red Backround = 18 x 13 cm
The distances between Word-Logo (ErgoPack) and Image-Logo (ChainLance with strapping
machine and user) are fix and shall not be modified. x1,3
The Logo can be scaled at will , however the proportions must be always preserved.
For a smooth recognition of the ErgoPack Logo, it should not be smaller than the below size :
x1,2 x1,2
13,6 mm x 6 mm x1,3
Logo Proportionality:
6,5
mm
25
10
mm mm
6,5
mm
ErgoPack Deutschland GmbH Corporate Identity Guidelines The Logo Application of the Logo
The ErgoPack logo can not be modified. Logo prints may only be made after
submitting the samples listed here.
Logo Proportions
The separate units measure as follows:
For Example:
Dimension of Logo Heights is 10cm x 1,3 = 13 cm
Dimension of Log o Length is 15cm x 1,2 = 18 cm
Dimension of the whole red Backround = 18 x 13 cm
x1,3
The distances between Word-Logo (ErgoPack) and Image-Logo (ChainLance with strapping
machine and user) are fix and shall not be modified.
The Logo can be scaled at will , however the proportions must be always preserved.
13,6 mm x 6 mm
Logo Proportionality:
6,5
mm
25
10
mm
mm
6,5
mm
ErgoStrap USA Corporate Identity Guidelines The Logo Application of the Logo
he ErgoStrap logo can not be modified. Logo prints may only be made after
submitting the samples listed here.
Only the following colour codes are allowed to use for colour printing:
Red Background:
RAL 3002
CMYK 10, 100, 100, 25
RGB 172, 20, 16
The grayed version of the logo has to be used for a black and white print.
The image and the word must always be white.
Gray Background:
CMYK 0, 0, 0, 55
RGB 146, 146, 146
Black Background:
CMYK 40,0,0,100
RGB 5, 23, 29
ErgoPack Deutschland GmbH Corporate Identity Guidelines The Logo Colour of Logo
Only the following colour codes are allowed to use for colour printing:
Red Background:
RAL 3002
CMYK 10, 100, 100, 25
RGB 172, 20, 16
The grayed version of the logo has to be used for a black and white print.
The image and the word must always be white.
Gray Background:
CMYK 0,0,0,55
RGB 114,114.114
Black Background:
CMYK 40,0,0,100
ErgoStrap USA Corporate Identity Guidelines The Logo Colour of Logo
Promotion Material
ErgoPack Deutschland GmbH Corporate Identity Guidelines The Logo Promotion Material
Promotion Material
ErgoPack Deutschland GmbH Corporate Identity Guidelines The Logo Promotion Material
Airplane Banner
ErgoPack Deutschland GmbH Corporate Identity Guidelines The Logo Colour Application
Colour Palette
Print Elect. Media Painting Letter Paper Cloth Material (textile)
(Lackierung)
Primary Colour
ErgoPack Red 10, 100, 100, 25 172, 20, 16 3002 12589 Shirt/Blouse: red
When reordering the following articles , please contact Marketing Team regarding red Necessary adjustments at:
colour:
- Nano Pad feeder Word Database
- Flip book Lexware
- ErgoPack paperclips
- Coffee cups
ErgoPack Deutschland GmbH Corporate Identity Guidelines The Logo Colour Application
In very few cases, the text and the lettering are noticed as a creative unit. However, the
textuality as well as the legibility depends on the typography. In general, typography is
meant as a design process using fonts, images, surfaces and typographic space on print
media. This applies to the printing as well as to the online sector.
Corporate Font and Lettering
ErgoPack Deutschland GmbH Corporate Identity Guidelines Typography
Calibri
Calibri (standard)
The sans serif font Calibri is used as the standard font for office ABC D E F G H I J K L M N O P Q R S T U V W X Y Z
applications and online media (company homepage).
abcdefghijklmnopqrstuvwxyz
This font has been included in the Windows Office Package starting from 123456789
version 2007.
Calibri (bold)
ABC D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz
123456789
Calibri (italics)
ABC D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz
123456789
Corporate Font and Lettering
ErgoPack Deutschland GmbH Corporate Identity Guidelines Corporate type
Arial (bold)
ABC D E F G H I J K L M N O P Q R S T U V
WXYZ
abcdefghijklmnopqrstuvwxy
z
123456789
Arial (italics)
ABC D E F G H I J K L M N O P Q R S T U V
WXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Corporate Font and Lettering
ErgoPack Deutschland GmbH Corporate Identity Guidelines Corporate type
Type plate: Is used the font DIN1451 Mittelschrift it`s a pre-installed font
from our punch press.
Corporate Font and Lettering
ErgoPack Deutschland GmbH Corporate Identity Guidelines Type specifications
Font Size:
The overview below defines the recommended font sizes as well as the line
Quote_________Headline 25 Pt.
spacing for different text categories. Steve Jobs______________Subline 15 Pt.
An optical adaptation of the font size is possible with sales based
advertising material or brochures. Its really hard to design products
by focus groups. A lot of times, Copytext 10 Pt.
people dont know what they want
Basically, 3 categories of text are available: until you show it to them.
Headline Subline- Copy
Within the standard application in Office formats, the size ratio of the 3 text
categories are 5 to 3 to 2. This can be applied to all font sizes and is
authoritative for all applications in Office styles. Example for calculation:
Basic Unit = 5
Headlines: 5x5=25 Pt. 5x3=15 Pt. 5x2=10 Pt.
Font is Calibri (exception: advertisements in printed format)
Font colour is black
Maximum 2 lines
No point after the headline
Under regard of upper- and lower-case
Sublines:
Font is Calibri (exception: advertisements in printed format)
Font colour is black
Maximum 2 lines
No point after the subline
Under regard of upper- and lower-case
Copy:
Font is Calibri (exception: advertisements in printed format)
Font colour is black
Under regard of upper- and lower-case
Formatted as justified text
Smallest font size: 8Pt.
Corporate Font and Lettering
ErgoPack Deutschland GmbH Corporate Identity Guidelines Type specifications
Pie chart
Charts and diagrams
Pie charts must always show single shares or percentages of a total quantity.
They shouldnt have more than 8 parts in order to stay clearly.
Charts must always be formed in the same way.
Pie charts must always be placed under and in the centre of the headline
A chart must always contain a headline and a footnote and consists of at
least 2 columns.
Headline Headline
Column 1 Column 2 Column 3 Column 4 Column 5
Line 1
1. Quarter
Line 2
2. Quarter
Line 3
3. Quarter
1) Footnote containing information of source or content of the chart 4. Quarter
Headline Headline
6
6 5
4
4 data series 1
3
data series 1 data series 2
data series 3
1
0 0
Category 1 Category 2 Category 3 Category 4
B B K K
Bandbremsen-Entlastung strap brake relief Kettenglied chain link
Bandheber strap lifter Kunststoff-Umreifungsband strap
Batteriebetrieben battery-powered Kopfstck Headpiece
Blei-Vlies-Akku AGM battery Kopfstck mit Abweiser Headpiece with
Betriebsmodus-Schalter Rotary switch bumper
Bandspannungsbereich strap tensioning range Kurbel crank
C C L L
Kettenlanze ChainLance Linien-Laser line -laser
Laserstrahl laser beam
D D LED-Anzeige LED display
Doppel-Kettenlanze double ChainLance
Duo-Ladegert Dual-Charger M M
Mobiles berhhen-Modul Mobile Overheight-
E E Module
ErgoPack-System ErgoPack system
ErgoPack-Modell ErgoPack Model P P
Ergonomische PalettenUmreifungsgerte Ergonomic Pallet Piep-Ton acoustic signal
Strapping Systems PP-Band PP-strap
ErgoPack-Ersatzteile ErgoPack spare parts
Erhht stehende Paletten raised pallets R R
Rondenteller circular disc
Language Design
ErgoPack Deutschland GmbH Corporate Identity Guidelines Spelling of central terms
German English
S S
Schlittentunnel Sledge Tunnel
Standard Spannbereich standard tension range
Softspann-Modus soft tension mode
Schlittentunnel stationr Stationary Sledge Tunnel
Schlittentunnel Mobilstation Mobile Sledge Tunnel Station
Schnellverschluss (Verschlussgert) Quickrelease
Schnellverschluss (Mobiles berhhen-Modul) Quick fastener
T T
Tool-Lift Tool-Lift
Triplex-Tool-Lift Triplex-Tool-Lift
U U
Umlenkschlitten Reversing sledge
V V
Verschlussgert Sealing head
Verschlussgert abnehmbar Sealing head removable
Generally on the top of the sheet is a one piece red bar with our logo on the right side..
Regardless of which format..
e.g. DIN A4
Layout
ErgoPack Deutschland GmbH Corporate Identity Guidelines Delivery note
Layout
ErgoPack Deutschland GmbH Corporate Identity Guidelines Letter Paper
Max Mustermann
Musterstrasse 001
90100 Musterstadt
Dear Sir,
Sehr geehrter Herr,
Front page
7 mm
Manual DIN A5 cover landscape
DIN A5 inside portrait format
45
Red Bar: Logo on the top edge:
mm Height: 45 mm
Width: 210 mm
7 mm
Please contact the marketing team directly for important questions regarding
corporate design.
Marketing
Markus Nsouli
Bettina Strehle
Email: [email protected]