Justin Broomhead PMP Final Digitalmarketing
Justin Broomhead PMP Final Digitalmarketing
Justin Broomhead PMP Final Digitalmarketing
Justin Broomhead
12/10/2023
PMP
Executive summary
Objectives
My first objective is that I would love to open my own business. I have always been
interested in being my own boss and being in charge of running my own company. My love
for food makes this an easy choice for me for what industry I would like to go into, food or
food delivery.
My second objective would be to have a job that allows me to live in Telluride, CO. Colorado
has always been a dream destination for me. As someone who loves hiking and the outdoors.
Being able to live in an area that gives me good work and easy access to hobbies would be
ideal.
My third objective is having an income of $60,000 or more starting is ideal. It is enough for
me to support myself and have room to work for a higher salary. While I’ll still have money
Situational analysis
SWOT
determination. This drive not only allows me to conquer challenges but also enhances my
reputation in the eyes of both prospective employers and colleagues. Additionally, I pride myself
on punctuality, a quality that ensures I complete tasks and meet deadlines in a timely manner.
Coupled with effective time management skills, this trait makes me a valuable asset to any
project requiring prompt completion. Lastly, I have a genuine passion for learning. My
enthusiasm, along with a quick learning capacity, enables me to grasp new concepts efficiently,
allowing me to spend more quality time applying my skills to the tasks at hand
individuals. Recognizing that everyone possesses unique preferences, I find it difficult to identify
and address each person's specific requirements, making it challenging to categorize people
effectively for marketing objectives. To address this, I plan to invest more time in studying and
identifying commonalities among various needs and wants. Secondly, I struggle with memory
retention. This has posed difficulties in academic settings, especially when preparing for tests. To
overcome this, I have adopted the practice of extensively documenting information, reducing the
emotions. It is sometimes challenging for me to accurately interpret the emotions of those around
me, leading to awkward situations. To improve in this area, I am actively working on enhancing
Environmental Analysis
A marketing specialist is responsible for tasks such as brainstorming ideas for marketing
campaigns, creating brand messages to improve brand awareness, researching, and analyzing
data, and developing sales presentations. As of 2023 the typical salary ranges between $64,803
and $87,094. EverCommerce, Evolve Marketing Inc, and Media News Group are all large
businesses that are in the Denver area. They have multiple jobs in my field and related fields that
I could easily apply for, as well as having good reputations for their marketing groups in the
company. There are many jobs in the Denver area that are in my field and more importantly, the
The total global market for digital advertising is currently estimated around 531 billion
U.S. dollars, within the next eight years is expected to grow by an estimated $1 trillion. The
actual marketing industry job growth is currently expanding rapidly , at around 10% due to
technology and social media, all of those combined create new markets and new ways to reach
consumers. Currently in the marketing field there is an unemployment rate of 3.5%, while about
Market Strategy
Goals
One year into the future is the exact time I am supposed to graduate college and earn my degree
in marketing. My internship over the next summer will lead into a job for that company In a sales
or marketing position. It should be an entry level position that only requires about a year have
previous experience. The starting salary that I'm looking for is probably around $60,000. My
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contingency for this is to try and find another company that has a intro position available and
apply to that or as many other companies needed until I get a job in the marketing field.
Three years into the future I should have a firm grasp of my field and should be looking for
growth opportunities. At this point I should be branching out in the company and looking at other
tasks that were related to and maybe unrelated to my field. At this point I should hopefully be in
a manager or senior position, making around $80,000. My contingency for this is looking to
other fields that I would be able to work in and try and make a career in those instead.
Five years into the future I should be an expert in my field. Hopefully still in sales or marketing
or doing something in an adjacent field that I enjoy. I will be a manager or a senior position at
this time hopefully making over $100,000. My contingency of this is similar to my three-year
contingency, because if I am not enjoying this field or my job, I do plan to look for employment
elsewhere to try and find the work life balance that I like.
Some potential developments in my personal life that I have taken into consideration are the
economy. If the economy does really well, I do expect my job and career growth to also expand
and grow as well, however if the economy has a downturn, I can hopefully find something and
not be forced out of a job. Another development that I thought of is starting a family, as this
would have a heavy impact on my work life balance and the growth of my career. An additional
development I have thought of is that other companies recruit me if they like the work that I do,
and they think I am a suitable employee for their company. All of these potential developments
will make me take a step back and evaluate my life and my career individually and together,
looking at the pros and cons of each and taking into consideration many other factors of my life
at that moment.
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Self-Positioning
To position myself for the job I want, I recognize that leveraging internships is a key
desired field, enhancing my skills and knowledge to a level that makes me an exceptionally
qualified candidate for the job. Internships serve as invaluable opportunities for practical
will not only refine my technical abilities but also foster a deep understanding of industry
the industry, as building relationships with experienced individuals can offer mentorship,
guidance, and insights that are key in both personal and professional development. Recognizing
the trend of companies requiring several years of experience for entry-level positions, securing
relevant internships becomes a strategic move. Gaining this experience early on positions me as
a candidate with a competitive edge, surpassing the expectations of employers seeking seasoned
individuals.
The ideal scenario involves securing an internship with the company I aspire to join right
after college. This not only provides firsthand experience of the company culture, values, and
operations but also allows me to contribute meaningfully during the internship, making a lasting
experience; it's a deliberate effort to outshine my peers. Armed with practical skills, industry
insights, and a network of professionals, I aim to graduate not only with a degree but with a
comprehensive and impressive portfolio that sets me apart from other candidates entering the job
market.
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Product
My unique skills and abilities set me apart from my peers and colleagues. I excel in
planning, executing, and completing tasks accurately and efficiently, showcasing strong time
versatility that allows me to contribute effectively to a wide range of projects. My aptitude for
learning and adapting to new information makes me well-suited for innovative and creative
tasks.
I simplify work processes by consistently applying effort and a strong work ethic to my
assignments. My ability to adapt, learn quickly, and complete tasks in a timely manner makes me
an invaluable asset to any workforce. Backed by my extensive experience and education, I can
Place
my work experience and relevant coursework, providing a snapshot of the skills and knowledge I
professional profile was during a business communications class where a significant portion of
my grade was dedicated to crafting a professional resume. This document has proven successful
in securing a previous internship, and I am confident in its professionalism based on the valuable
feedback received.
While I don't engage in social media extensively, I maintain an updated LinkedIn profile
that mirrors my resume and work experiences. Other social profiles I possess are curated to
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reflect my achievements, ethics, and genuine personality, making them content I would proudly
In pursuit of internships related to sales promotion tools, I target companies offering paid
internships through various platforms, including Indeed, LinkedIn, Glassdoor, and Handshake.
experience, strengths, and even the weaknesses I've overcome. I proactively anticipate potential
Lastly, in the realm of public relations, I prioritize a positive and respectful demeanor.
classmates, and peers, believing that treating others with dignity and respect fosters positive
opinions and mutual regard. My upbringing has ingrained in me the importance of fostering
positive connections with everyone, and I endeavor to uphold this approach in both personal and
professional interactions.
Promotion
I intend to enter the workforce immediately upon graduating from college. I have a
comprehensive resume, detailing the skills and knowledge I've acquired throughout my academic
Handshake, Indeed, and ZipRecruiter. I ensure that these profiles stay up to date, regularly
Facebook, X (Twitter), and Instagram. These accounts will exclusively feature work-related or
aspects of my social life I believe would be valuable for potential employers and colleagues to
see. The content will mainly consist of pictures and events that portray me as a well-rounded
individual, embodying qualities such as cultural awareness, goodness, and alignment with
company values.
Price
As of 2023 the typical salary ranges between $64,803 and $87,094. EverCommerce,
Evolve Marketing Inc, and Media News Group are all large businesses that are in the Denver
area. They have multiple jobs in my field and related fields that I could easily apply for, as well
References
• Hunt, C. Shane, et al. Marketing, Because Everyone Is A Marketer. fourth ed., McGraw
Hill .
online.maryville.edu/online-bachelors-degrees/communications/careers/marketing-
specialist/#:~:text=Marketing%20specialists%20are%20responsible%20for,%2C%20new
%20products%2C%20and%20pricing.
• Salary.com, Site built by: “Marketing Specialist Salary in Atlanta, GA.” Salary.Com,
www.salary.com/research/salary/benchmark/marketing-specialist-salary/atlanta-
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ga#:~:text=The%20average%20Marketing%20Specialist%20salary,falls%20between%20
• “Digital Advertising and Marketing Global Market to Reach $1.5 Trillion by 2030:
160800132.html?guccounter=1#:~:text=The%20global%20market%20for%20Digital,the
his posts are his own. View A. “Marketing Major Salary and Careers Data.” Big
• “The NCES Fast Facts Tool Provides Quick Answers to Many Education Questions
(National Center for Education Statistics).” National Center for Education Statistics
nces.ed.gov/fastfacts/display.asp?id=37#:~:text=See%20Digest%20of%20Education%20
Statistics%202022%2C%20table%20322.10%3B%20and%20Digest,degrees%2C%20or