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    Cyril Mae Villavelez Bstm2-A1 01/07/24

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    Cyril Mae Villavelez
    GlobeTrek Ventures has strengths in its established legacy, expertise in crafting unique travel experiences, and loyal customer base. However, its overreliance on international travel became a weakness during the pandemic. New opportunities exist in local and sustainable travel, collaborations with local communities, and digital transformation. Threats include intense competition adapting to new demands, the economic downturn, and reduced customer confidence in the tourism industry.

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    Cyril Mae Villavelez Bstm2-A1 01/07/24

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    Cyril Mae Villavelez
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    GlobeTrek Ventures has strengths in its established legacy, expertise in crafting unique travel experiences, and loyal customer base. However, its overreliance on international travel became a weakness during the pandemic. New opportunities exist in local and sustainable travel, collaborations with local communities, and digital transformation. Threats include intense competition adapting to new demands, the economic downturn, and reduced customer confidence in the tourism industry.

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    GlobeTrek Ventures has strengths in its established legacy, expertise in crafting unique travel experiences, and loyal customer base. However, its overreliance on international travel became a weakness during the pandemic. New opportunities exist in local and sustainable travel, collaborations with local communities, and digital transformation. Threats include intense competition adapting to new demands, the economic downturn, and reduced customer confidence in the tourism industry.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views2 pages

    Cyril Mae Villavelez Bstm2-A1 01/07/24

    Uploaded by

    Cyril Mae Villavelez
    GlobeTrek Ventures has strengths in its established legacy, expertise in crafting unique travel experiences, and loyal customer base. However, its overreliance on international travel became a weakness during the pandemic. New opportunities exist in local and sustainable travel, collaborations with local communities, and digital transformation. Threats include intense competition adapting to new demands, the economic downturn, and reduced customer confidence in the tourism industry.

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    © All Rights Reserved
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    Cyril Mae Villavelez BSTM2-A1

    01/07/24
    SWOT ANALYSIS

    STRENGHTS:

     Established Legacy: GlobeTrek Ventures has a strong reputation and legacy in the
    tourism industry, built over decades of providing unforgettable experiences to
    globetrotters.
     Expertise and Experience: The company has extensive knowledge and expertise in
    crafting unique travel experiences, allowing them to curate exceptional itineraries for
    their customers.
     Strong Customer Base: GlobeTrek Ventures has a loyal customer base that values their
    services and seeks out their offerings for their travel needs.

    WEAKNESSES:

     Overreliance on International Travel: The company's business model heavily relies on


    international travel experiences, which became a weakness during the pandemic due
    to travel restrictions and reduced demand.
     Lack of Adaptability: GlobeTrek Ventures may face challenges in quickly adapting to
    changing customer demands and market trends, as evidenced by the need to reassess
    their entire business model during the pandemic.
     Limited Local Offerings: The company may have limited experience and offerings in
    the local and sustainable travel segment, which has seen a surge in demand during
    the pandemic.

    OPPURTUNITIES:

     Growing Interest in Local and Sustainable Travel: The shift in customer demands
    towards local and sustainable travel experiences presents an opportunity for
    GlobeTrek Ventures to diversify its offerings and tap into this emerging market.
     Collaborations with Local Communities: The company can establish partnerships with
    local communities and eco-tourism initiatives to create unique and authentic travel
    experiences that showcase the hidden gems of the region.
     Digital Transformation: Investing in digital platforms and technologies can help
    GlobeTrek Ventures reach a wider audience, enhance customer engagement, and
    streamline operations.
    THREATS:

     Intense Competition: The tourism industry is highly competitive, and other travel
    companies may also adapt to the new market demands, posing a threat to GlobeTrek
    Ventures' market share.
     Economic Downturn: The ongoing economic downturn and reduced consumer
    spending on travel can impact the company's revenue and profitability.
     Customer Confidence and Trust: The negative impact of the pandemic on customer
    confidence and trust in the tourism industry can pose a threat to GlobeTrek Ventures'
    ability to attract and retain customers.

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