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    Budget Plan

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    chinna25689
    The document outlines a budget plan for a chicken pastil business with the following key points: 1. The goal is to establish their chicken pastil product as the preferred authentic Filipino cuisine choice in the market. 2. Their product is a delectable chicken pastil dish made with seasoned chicken, rice, and spices wrapped in banana leaves. 3. Their target market is diverse, including Filipinos and others interested in authentic Filipino cuisine.

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    Budget Plan

    Uploaded by

    chinna25689
    7 views5 pages
    The document outlines a budget plan for a chicken pastil business with the following key points: 1. The goal is to establish their chicken pastil product as the preferred authentic Filipino cuisine choice in the market. 2. Their product is a delectable chicken pastil dish made with seasoned chicken, rice, and spices wrapped in banana leaves. 3. Their target market is diverse, including Filipinos and others interested in authentic Filipino cuisine.

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    The document outlines a budget plan for a chicken pastil business with the following key points: 1. The goal is to establish their chicken pastil product as the preferred authentic Filipino cuisine choice in the market. 2. Their product is a delectable chicken pastil dish made with seasoned chicken, rice, and spices wrapped in banana leaves. 3. Their target market is diverse, including Filipinos and others interested in authentic Filipino cuisine.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    7 views5 pages

    Budget Plan

    Uploaded by

    chinna25689
    The document outlines a budget plan for a chicken pastil business with the following key points: 1. The goal is to establish their chicken pastil product as the preferred authentic Filipino cuisine choice in the market. 2. Their product is a delectable chicken pastil dish made with seasoned chicken, rice, and spices wrapped in banana leaves. 3. Their target market is diverse, including Filipinos and others interested in authentic Filipino cuisine.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    BUDGET PLAN

    I. GOAL
    Our goal is to provide a convenient and delicious food for individuals and to establish our
    product as the preferred choice for high-quality and authentic chicken pastil in the market,
    catering to the diverse tastes and preferences of our customers.

    II. PRODUCT
    Our product, chicken pastil, is a delectable fusion of seasoned shredded chicken, aromatic
    rice, and signature spices, meticulously wrapped in banana leaves for a burst of authentic
    Filipino flavors.

    Pastil, a traditional Filipino dish, originated from the Maguindanao people in


    Mindanao, Philippines. It goes beyond being just food, it reflects the practicality of the
    Maguindanao community. They use banana leaves as a natural wrapper, adding flavor and
    making it easy to carry, which is crucial in a region where quick, on-the-go meals are needed.

    Pastil is not just a meal; it's deeply ingrained in Maguindanao life. It's part of
    gatherings, celebrations, and daily meals, creating a communal experience. Families and
    communities come together around Pastil, making it a symbol of unity and shared identity.

    While it originated in Maguindanao, Pastil's popularity has spread across the


    Philippines, highlighting the interconnectedness of Filipino food culture. Different regions
    may have variations, but the core of Pastil remains a testament to the diversity and richness of
    Filipino cuisine.
    III. TARGET MARKET

    In our chicken pastil business, our target market is diverse, encompassing Filipino
    individuals and people from various backgrounds who appreciate the unique and savory
    taste of authentic Filipino cuisine.

    IV. HOW WILL YOU SELL YOUR PRODUCT


    We'll promote our Chicken Pastil by using the internet, especially on social media,
    because that's where people spend a lot of their time nowadays. Our online strategy aims
    to meet customers where they are—online and connected.

    V. MARKETING PLAN
    Strategic and targeted approach will be use to capture the attention of potential customers.
    a. Promotion
     Advertisement – Through leaflets, posters, and social media.
     Public Relations – Using social media, such as Facebook, Instagram, and
    Twitter.

    b. Pricing Strategy
     Our pricing strategy is designed to cater to a broad audience, ensuring
    accessibility for both the middle and upper-middle class. We aim to strike
    a balance, offering the exceptional quality of our Chicken Pastil at a price
    point that aligns with the affordability expectations of the middle and
    upper-middle class.

    VI. RESOURCESS / SUPPLIER


    The primary resources for our Chicken Pastil are sourced directly from the market. We
    focus on obtaining the freshest and finest ingredients available, with an emphasis on
    quality. By establishing strong relationships with local markets and suppliers, we ensure a
    consistent and reliable supply chain.
    VII. FINANCIAL ANALYSIS

    ITEM PRICE

    CHICKEN PHP 120.00

    RICE PHP 100.00

    ONION PHP 15.00

    GARLIC PHP 10.00

    TURMERIC POWDER PHP 10.00

    SOY SAUCE PHP 12.00

    COOKING OIL PHP 5.00

    UTILITY BILL PHP 22.00

    TRANPORTATION PHP 20.00

    TOTAL PHP 314.00

    CHICKEN PASTIL PER SERVING 25g


    RICE PER SERVING 50g
    TOTAL GRAMS PER SERVING 75g

    TOTAL FINISHED PRODUCT 40 PCS


    SELLING PRICE PHP 15.00
    INCOME PHP 600.00
    (INCOME – EXPENSES = PROFIT)
    PHP 600.00 – PHP 314.00 PHP 286.00
    VIII. POSIBLE COMPETITORS

    As we enter the business world, it is expected that there will be some conditions and
    challenges we need to face. It is expected to have competition and some competitors when it
    comes to business. Especially now, more and more people are entering the business world.
    We must face them to be able to avoid the risk of losing and to prevent the collapse that may
    occur on our company.

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