BUSINESS PLAN TEMPLATE

Business Plan Competition

1. ENTREPRENEUR OVERVIEW/ENTRY FORM

Category
Name Roulda Charles
Gender Female
Date of Birth 11-02-1976
Education Level Grade 7
Residential 70 4th Avenue Belgravia Estate Athlone
Area/address
Mobile Number 0847400374
Experience in Pattern making cutting,designing and sewing
operating businesses
Background story of At the age of 13 year’s whichwas in 1989 I used to cut out
the entrepreneur papers in my bedroom of design’s I like in magazines not
knowing I would be one day the person who I will be
today creating similar but different one’s today at the age
of 14 year’s old I left school to help support my family
we were a lot of children and time’s were very hard I
started in a clothing factory called Ashleigh Styles for the
first time I saw how the layout the fabric cut and sew to
make a garment it felt like heaven to me I was very
excited as time go by I work myself up from a cleaner to
a machinist where today I sew for myself and started a
small business called Young Design’s 13 you probably
thinking now why cald 13 its because my daughter at the

Page | 1
 age of 13 start to design for herself I was so amazed like
I see myself in her for 34 year’s I’ve had this dream this
passion this love this craziness today it will come a reality
TIN number No

Bank account No

Business license No

Date of your 21 of November 2023

graduation from WPDI
business training

2. ELEVATOR PITCH
In an elevator pitch you try to convince a potential investor of your business plan in the
time your shared elevator ride would last. If you are a driven social entrepreneur, your
goal is to make your dream come true. To make that happen, you will need backup.
Financial, but also creative and inspirational backup. As part of the competition we
require that applicants submit a ½ page elevator pitch to convince us to support your
business idea.

Hi my name is Roulda Charles I stay in Belgravia Estate Athlone I do

pattern making and design my own dresses I understand what marketing is to my
understanding I’m going to offer unique styles that will be affordable and comfort
look and touch to my customers I got plans to grow the business to employ more
people I want to give them a long life time skill and to create employment creations
but in order to do all of that I need Capital injection machinery, ironing, tables,
chairs what is important to me is what I can give to others this I will offer in
addition growing the business will offering the unique product I will empowered
woman to train and to boost the country sales

Page | 2
3. EXECUTIVE SUMMARY
Name of business
Young Design’s 13

Type of business
Retail

Product or Service
Material machines

1._____ _________________________ 2._______________________________ 3________________________________

Description of the overall product or service being offered and the need it addresses

If it is an existing business, when was it established? Including level of registration

(county, State, etc?)

Location of the Business

Pop up markets in the local areas

Customers
Young and mature ladies age 18 and 65
1.________________________ 2._________________________ 3._____________________________
4._________________________ 5._________________________ 6.______________________________

Owners
O Group members
Page | 3
Roulda Charles

Number of Staff Required Start-up Capital

1 Staff

Sources of Start-up capital Amount in SSP/USD

R50.00

Own Contribution _________________________

Grant or loan _________________________

4. BUSINESS IDEA
I’m Roulda Charles I’m the CEO and the CO founder of Young Design’s 13my goal
is to have my own retail shop nd a training center where I can train people and
to employ them to expand my business so that my customers will feel the needs
and wants to buy and that they will be satisfied with quantity and quality of my
products and not my competitor
Business Background and Idea ddescription

Vision (What will your business look like 3 years from now? Think of how you may want to expand it
to include other branches (extension of your business to other geographical areas) or extra employees.)

Page | 4
Open my own retail shop

Mission and Competitive Advantage (This defines what your business really does, what
activities it performs and what is unique about it that stands out from your competitors. It also helps
you not to divert from your core business when other ideas are presented. What puts you at an
advantage in your business?)For Example: ABC Ltd seeks to offer profit driven, yet highly professional
services by highly competent & motivated staff for the growth of a vibrant business commercial sector in
town
I do my own cutting designing and sew my dresses and it’sfor a unique market where my customers feel
comfortable and affordable with my products.

Goal (Clearly define what you want to achieve with your business. Make sure they are quantifiable and
set to specific time lines. Set specific goals for each of your products or services.)
Quality time perfection and meet deadlines
Quality

Objectives (List them and it can be between 3-5)

Late deadlines repairs and negativity between team workers

Page | 5
The customers will be (List all the potential customers of your business
Youth and mature ladies age 18 and 65

The business will sell in the following ways (Describe how your business will sell
the products/Services)
Affordable price and good quality

The business will satisfy the following needs of the customers (List the needs and
preference of customers that your business will satisfy)
Affordability comfort wise.

MARKET RESEARCH
1 2 3 4
Product or Service Customers Needs & Preference Competitors (List
(List them)all round (list them) of Customers them) retailers and
modest exclusive youth and affordable quality designers
wear mature and comfort
Households Local Affordable rates Other retails
community shops
Food stuffs Group Accurate and Mini supermarkets
members efficient service
Mini produce Civil servants Regular supplies Produce dealers
CBOs Timely delivery of
orders
NGOs Varieties of products
Learning
institutions

Page | 6
MARKETING PLAN- PRODUCT
Product, Service or Rand of Products
Product/Service
Quality High quality
Color
Size
Packaging
Spare parts
Repairs

MARKETING PLAN- PRICE

Manufacturers & Retailers
Product, Service or Rand of Products
Product/Services
Cost N/A
How much customers are N/P R400-R600
willing to pay
Competitors’ price N/P rR700-
R1500.00
Price N/A R450.00
Reason for setting this price Earn profits
Affordability and own design and attract
more
customers
Discount will be given to the
During promotions
following customers or type
of customers Group members
10 percent to regular Regular customers
customers
Reason for giving discounts To win their
Customers loyalty loyalty

Page | 7
 Credit will be given to the Group Members
following customers or type Credit worthy people
of customers
who buy regularly
No credit offering
Reason for giving credit Retain regular
Cash business customers

MARKETING PLAN- PLACE

Location
Describe the planned location of the business
Pop up market in local areas

This Location is chosen for the following reasons

High foot traffic

Method of distribution
The business will sell to:
|__×| Wholesalers |__| Retailers |_×_| Individuals |__|others
(groups)

This way of distribution is chosen for the following reasons

Product’s can be sold in bulk wholesalers resulting in high sales selling to
individuals at pop up markets

MARKETING PLAN- PROMOTION

Type of Advertising Details Cost
posters Facebook R600
Instagram
LinkedIn
Flyers
Door to door R200
Publicity

Page | 8
 Social media

MARKETING PLAN- PEOPLE

Category of Customers Details
Young and mature ladies Ages 18 and 65

FORM OF BUSINESS
The business will operate as a;
Retail store

The reason for choosing this form of business is;

To boost products

The owners will be

Roulda

Existing Skills among the owners

Description of Skills pattern making Relevant Experience
design plain machine overlocking Cutting material sewing ironing
garments and packaging
Business Management
Cash management
Record Management
Leadership Skills

LEGAL RESPONSIBILITIES & INSURANCE

The following taxes apply to the business;
UIF

Page | 9
The following regulations apply to the employees
BCOE act OHS act

The business will need the following licenses and permits Cost
Business license cost R1350.00

The business will have the following insurance

Business insurance

Other responsibilities of the business

Keeping track of finances and accounting

Page | 10
PRODUCTION COSTING

LABOUR COST FORM

INDIRECT LABOUR COSTS

DIRECT INDIRECT
LABOUR COSTS LABOUR COSTS
1 2 3 4 5 6 7
EMPLOYEE TOTAL TOTAL HOURS IN PAY FOR DAYS NOT IN PAY FOR
1 WORING MONTHLY PRODUCTION TIME IN PRODUCTION DAYS NOT IN
HOURS PAY PER MONTH PRODUCTION PER MONTH PRODUCTION
PER 4 R400.00
MONTH

TOTAL R400.00

▪ INDIRECT LABOUR COST PER DAY

TOTAL PAY FOR TIME NOT IN PRODUCTION (Column 7)
TOTAL HOURS NOT IN PRODUCTION PER MONTH

INDIRECT LABOUR COST PER MONTH

TIME PER MONTH
ACTIVITY (Man-hours)

TOTAL INDIRECT
LABOUR COST INDIRECT
PER DAY LABOUR
COSTPER
Page | 11
INDIRECT COST PER MONTH
rent R2000.00
transport
airtime
meals
Electricity
R700.00

TOTAL INDIRECT COST PER MONTH R2700.00

PRODUCT/ SERVICE COST FORM

DIRECT MATERIAL COST PER ITEM

BUYING X QUANTITY = TOTAL AMOUNT
RAW MATERIAL COST PER MONTH
R50.00 per 240 meter R1200
meter

TOTAL RAW MATERIALS CONSUMED IN A MONTH R1200.00

SUSTAINABILITY PLAN
The business will sustain its self in the following ways;
Reuses recycled fabric and pre loved for reverb

Page | 12
RISK AND ASSUMPTIONS
The following are the risks and assumptions the business is likely to face;
Loadshedding result in less production lack of staff protection fees competitor’s

The above risk and assumptions will be overcome in the following ways;
Work extra hours for time loss employ 1 staff member when business pick up paid
protection fees market the business to stand out from competitors

Page | 13
 SALES AND PRODUCTION COST PLAN

MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
Projected Sales increase 24 24 24 24
24 10% 24 10% 24 10% 24 10% 24 10% 24 10%
by 10% Monthly 10% 10% 10% 10%
Sales
20 22 24 26 28 30 32 34 36 38 270
Direct material costs 2500 2750 3003 3250 3500 3752 4000 4250 4500 4750 36250
Indirect labour cost

Gross profit
6500 7150 7550 8450 9100 9748 10400 11050 11700 12350 93998
Indirect costs
2700 2781 2864 2950,3 3038 3130 3223 3320 3419 3522 24687
Net profit
3800 4369 4686 5499,7 6061,19 6617,6 7176,6 7720,40 8280,4 8827,4 63046,75

NOTE:⁵
Sales increase by 10% on a monthly basis
Indirect cost increase by 3%

Page | 14
 CASH FLOW PLAN

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1. Cash at the 6000 3700 8069 13005 18504,7 24566,7 31186,3 38323,3 46052,7 54333,7
start of the
month
2. Cash in 9000 9900 10800 11700 12600 13500 14400 15300 16200 17100
CASH IN

from Sales
3. Any other
cash in
4. TOTAL 1500 13600 18869 24705 31104,7 38066,7 45586,3 53623,3 62252,7 71438,7
CASH IN
5. Cash out 2500 2750 3000 3250 3500 3750 4000 4250 4500 4750
for direct
material
costs
6. Cash out
for
CASH OUT

Indirect
labor costs
7. Cash out 2700 2781 2864 2950,3 3038 3130,4 3223 3320,6 3419 3522
for
indirect
cost
8. Cash out
for

Page | 15
 planned
investment
in
Equipment
9. Loan
repayment
10. Any other
cash out
11. TOTAL 5200 5531 5864 6200,3 6538 6880,4 7223 7570,6 7919 8272
CASH OUT
12. CASH AT 3700 8069 13005 18504,7 24566,7 31186,3 38323,3 46052,7 54333,7 63161,7
END OF
THE
MONTH

Page | 16
REQUIRED START-UP CAPTIAL
INVESTMENTS
▪ Business premise
Construction or purchase of building +
Conversion or reconstruction of business premise +
(List all equipment to start)
+
+
+
+
+
+
+
+
+
+
+
+

WORKING CAPITAL (start-up cost)

+plain
machine
R6.700
Material
R3000
(List other cost if any) Electricity
r700
Rent
R2000
Machine
oil R120
+total
start up
R12520,00
+

TOTAL START- UP CAPITAL

SOURCE OF START-UP CAPITAL

Page | 17
Required Start-up capital
Source of Start-up capital
1. Own Contribution R6000
2. Other sources of funding

BUSINESS PLAN (TOTAL SCORE 55%)

CRITERIA Max Score

Elevator Pitch 5

The executive summary 5

The products and services plan 5

The marketing plan
- Market Needs and Expectations 5
- Market Potential for products/services 5
- Competitive advantages in the market 5

The management plan 5

The financial plan 15

Risks & Assumptions 5

TOTAL 55 0

BUSINESS MODEL CANVAS PRESENATION (TOTAL SCORE 20%)

Page | 18
Page | 19