Consumer Attitude and Perception Towards Electric Vehicles 1528 2678 26 1 106

Academy of Marketing Studies Journal Volume 26, Issue 1, 2022
CONSUMER ATTITUDE AND PERCEPTION TOWARDS

ELECTRIC VEHICLES
Shino P. Jose, St. Pius X College, Rajapuram
Siji Cyriac, St. Pius X College, Rajapuram
Biju Joseph, St. Pius X College, Rajapuram
ABSTRACT
This work is to discover that to what extent some issues are key to explain consumer
willingness to buy an electric vehicle. While examining this research, the researcher finds the
customers’ approaches towards modern technologies. The researcher could also find that
whether the changes that took place in the world, are adaptable to the customers in their
lifestyle. The research can open a new insight to the electric vehicle manufactures or dealers, so
that they can segment their market more effectively based on consumer attitude and perception.
The study also implies the factors that discourage customers from buying an electric vehicle and
by effectively using proper techniques electric vehicle manufactures can overcome this problem.
This study focuses on the fact that there may be a chance of more persons shifting to electric
vehicles in future and by increasing social awareness the electric vehicle manufactures can make
huge profits. The idea is communicated by testing 7 hypotheses. Chi-square test, t-test, ANOVA
and correlation are used for analysis.The hypothesis are derived from 4 objectives.
Keywords: Consumer attitude, Perception, Environmental Consciousness.
JEL Classification Number: F31, F41.
INTRODUCTION
An attitude is a lasting, general evaluation of people, objects, advertisements, or issues.

Attitudes are lasting because they tend to endure over time. Perception is the process by which
people select, organize and interpret sensations. The history of the automotive industry was
initially linked to electricity. Nowadays, because of several factors, the automotive industry has
been researched on electric vehicles for several decades, although this industry will have to
overcome important obstacles to commercialise this kind of vehicle efficiently.
One of the factors that lead us to take this research was customers’ environmental
consciousness towards electric vehicle. We think that in future the electric vehicles have
important role and introduction of electric vehicles will reduce the usage of fossil fuels.
This work is to discover that to what extent some issues are key to explain consumer willingness
to buy an electric vehicle. While examining this research we find the customers’ approaches
towards modern technologies. We could also find that whether the changes that took place in the
world, are adaptable to the customers in their lifestyle.
Review of Literature
Literature review in this study discusses the argumentative comments of different

researchers on the theories of "Consumers Attitude And Perception Towards Electric
1 1528-2678-26-1-106
Citation Information: Jose, S.P., Cyriac, S., & Joseph, B. (2022). Consumer attitude and perception towards electric vehicles.
Academy of Marketing Studies Journal, 26(1), 1-17.
Vehicles”.
The study "Attitude of European car drivers towards electric vehicles" was conducted by
Thiel, (2012). This study aims at describing and analyzing how car drivers in the six countries
France, Germany, Italy, Poland, Spain, and United Kingdom consider electric cars, how familiar
they are with the electric car concept and its main features. 600 drivers on average per each of
the six Member States responded to the questionnaire. The study concluded that European car
drivers see the opportunities that electric vehicles could offer but that a number of pre-requisites
need to be fulfilled in order to ensure that the car drivers can consider electric vehicles as a
credible vehicle choice.
The study "Barriers to widespread adoption of electric vehicles: An analysis of consumer
attitudes and perception" conducted by Ona Egbue, Suzanna Long in 2012. This research
identifies potential socio-technical barriers to consumer adoption of EVs and determines if
sustainability issues influence consumer decision to purchase an EV. This study provides
valuable insights into preferences and perceptions of technology enthusiasts; individuals highly
connected to technology development and better equipped to sort out the many differences
between EVs and CVs. These results can guide policymakers in crafting energy and
transportation policy.
The study "Consumer attitudes towards battery electric vehicles" a large scale survey
conducted by Kenneth (2013).This study presents the results of a large-scale data collection
(survey with 1196 respondents) held in Flanders (Belgium).The results include perceptions on
the advantages and disadvantages of Battery Electric Vehicles (BEVs), the acceptable driving
range, the acceptable charging time (both slow and fast), the acceptable maximum speed, the role
of the government in the introduction of BEVs, the preferred governmental tools to maximise
sales and the consumers' Willingness to Pay (WTP).
The study, "Predicting purchase intention of electric vehicles" were conducted in Hong
Kong. The major objective is to examine benefits and problems of adopting EVs. The study was
tested with survey data from 205 Hong Kong respondents from the automobile community. This
study offers insights into the development of marketing program for EV in Hong Kong. The
findings will help EV manufacturers to facilitate EV purchases.
The study "Commercial viability of electric vehicles in India" was conducted in India by
Ankit et al., (2018); Ahman (2006). This paper is aimed to examine the commercial viability of
the pilot project and identify the initial roadblocks and its rectifications in order to scale up on
pan-India basis. In order to achieve this, the pilot project was studied in detail and interviews and
surveys were conducted among all the stakeholders in April-May 2018.The study also uniquely
identifies the charging pattern of the commercial electric vehicles at a particular charging station.
The study "Comparative study of using different electric motors in the electric vehicles" by
Nasser Hashemnia, Behzad Asaei on 2008 18th International Conference on Electrical Machines,
1-5, 2008. In this study, different electric motors are studied and compared to see the benefits of
each motor and the one that is more suitable to be used in the electric vehicle (EV) applications.
It is concluded that although the induction motors technology is more mature than others, for the
EV applications the brushless DC and permanent magnet motors are more suitable than others.
The use of these motors will result in less pollution, less fuel consumption and higher power to
volume ratio.
The study "Integration issues of cells into battery packs for plug-in and hybrid electric
vehicles" by Ahmad A Pesaran, Gi-Heon Kim, Matt Keyser in National Renewable Energy
Lab.(NREL), Golden, CO (United States), 2009.This study discusses mechanical, electrical, and
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thermal integration issues and vehicle interface issues that could impact the cost, life, and safety
of the system. It also compares the advantages and disadvantages of using many small cells
versus a few large cells and using prismatic cells versus cylindrical cells.
The study "Energy storage for electric vehicles" by Dixon (2010) in 2010 IEEE
International Conference on Industrial Technology. This presentation shows some of the options
under study to increase the energy storage capability and to reduce the charging time. A
comparative study of different storage alternatives, such as chemical battery systems, ultra
capacitors, flywheels and fuel cells are evaluated, showing the advantages and disadvantages of
each one of them.
The study "A review of energy sources and energy management system in electric vehicles"
by Siang Fui Tie, Chee Wei Tan in Renewable and sustainable energy reviews 20, 82-102, 2013.
This paper reviews state-of-the-art of the energy sources, storage devices, power converters, low-
level control energy management strategies and high supervisor control algorithms used in EV.
The comparison on advantages and disadvantages of vehicle technology is highlighted. In
addition, the standards and patterns of drive cycles for EV are also outlined.
The study "A review of factors influencing consumer intentions to adopt battery electric
vehicles" in Renewable and Sustainable Energy Reviews. This study is a systematic overview of
peer-reviewed journal articles to identify the reasons for and against consumer intentions to
adopt BEVs. The influencing factors were categorized into three main types, namely
demographic, situational and psychological, and they were reviewed separately. In addition, the
shortcomings and deficiencies in the current studies were also noted.
The study "Evaluation of willingness to buy a low-pollution car in Japan" by Kunihiro,
(2005) Keiichi Satoh in Journal of the Eastern Asia Society for Transportation Studies. This
study clarifies awareness of people toward purchase of a low- pollution car to propose measures
to improve introduction of low-pollution cars. They made surveys in Sapporo to identify the
status of people's willingness to buy a low-pollution car. Citizens of Sapporo are concerned
about the environment; however, it does not actually lead to purchase of low-pollution cars.
The study "Gender differences in Egyptian consumers’ green purchase behaviour: the
effects of environmental knowledge, concern and attitude" by Mohamed (2007). This study
investigates the influence of three cognitive and attitudinal factors on gender differences in green
purchase behaviour. This study found that women appeared to be less aware of environmental
issues compared with men. However, contrary to other studies conducted in the West, men
showed more environmental concern and more positive outlook towards green purchase
compared with women. The study discusses how the present findings may help policy makers
and marketers alike to fine‐tune their environmental and marketing programmers.
The study "Environmental impacts of hybrid and electric vehicles". This study is
undertaken to understand how well existing studies of the environmental impacts of hybrid and
electric vehicles (EV) address the full life cycle of these technologies. Results of studies are
synthesized to compare the global warming potential (GWP) of different EV and internal
combustion engine vehicle (ICEV) options.
The study "Influences of environmental consciousness and attitudes to transportation on
electric vehicle purchase intention" by Liu (2015) Hitomi SATO, Takayuki Morikawa in Asian
Transport Studies. This study examines the influences of environmental consciousness and
attitudes to transportation on electric vehicle purchase intentions. The data was obtained through
a web-based questionnaire survey in the Chukyo Area of Japan. Results reveal that both
environmental consciousness and attitudes to transportation significantly affect an individual’s
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EV buying intentions. The results provide insight for the design of policies aiming at promoting
the adoption of EVs.
The study "Environmental knowledge, awareness, and business school students’ intentions
to purchase green vehicles in emerging countries". This study aims to examine emerging
countries’ business students’ intentions to purchase green vehicles. Stratified random sampling
was used to select study participants, and data were collected through face-to-face interviews.
Results revealed that environmental knowledge and awareness have a significant influence on
business students’ favorable attitudes toward green vehicles. Further, a significant association
between attitudes toward green vehicles, perceived behavioral controls, and intentions to
purchase green vehicles was observed.
The study Government policy and the development of electric vehicles in Japan aim of this
study is to analyse the role that the Japanese Government has played in the development of
alternatives to conventional vehicles, the effect of government programmes, and the importance
of technical flexibility in government support schemes. The focus is on battery-powered electric
vehicles (BPEVs), hybrid electric vehicles (HEVs), and fuel cell electric vehicles. The
conclusion is that flexibility, adaptability and cooperation in terms of technical choice is
necessary in policy.
The study "Modelling load shifting using electric vehicles in a smart grid environment" by
Shin-ichi Inage in OECD, 2010. This study proposes a method for simulating the potential
benefits of using EVs in load shifting and "vehicle-to-grid" applications for four different regions
– the United States, Western Europe, China and Japan – that are expected to have large numbers
of EVs by 2050.
The study "Investigating the impact of demand side management on residential customers
"by Ning Zhang, Luis F Ochoa, Daniel S Kirschen in 2011 2nd IEEE PES International
Conference and Exhibition on Innovative Smart Grid Technologies, 1-6, 2011. This study
investigates the impact of a DSM scheme that shifts residential high-power appliances (loads) to
reduce the overall peak of households connected to the same LV feeder. Results are encouraging;
showing not only that the proposed DSM scheme has great potential for peak reduction, but,
more importantly, that the negative impact on the consumers is minimal. These findings could be
used to promote such schemes and increase public acceptance.
The study "Demand side management of electric car charging: Benefits for consumer and
grid" by P Finn, C Fitzpatrick, David Connolly in Energy 42 (1), 358-363, 2012. This study
examines how optimising the charging cycles of an electric car using DSM (Demand Side
Management) based on a number of criteria could be used to achieve financial savings, increased
demand on renewable energy, reduce demand on thermal generation plant, and reduce peak load
demand. The results demonstrate that significant gains can be achieved using currently available
market data which highlights the point that DSM can be implemented without any further
technological advents.
The study "The emergence of an electric mobility trajectory" by Marc (2013) in Energy
policy. In this study, they analyse the emergence of a trajectory of electric moblity. They
describe developments in electric vehicles before and after 2005. The central thesis of the paper
is that electric mobility has crossed a critical threshold and is benefitting from various
developments whose influence can be expected to grow in importance: high oil prices, carbon
constraints, and rise of organised car sharing and intermodality. The findings is that the
development of vehicle engine technology depends on changes in (fueling) infrastructure,
changes in mobility, changes in the global car market, evolution of energy prices, climate policy,
4 1528-2678-26-1-106
and changes in the electricity sector.
Research Problem
"Consumer attitude and perception towards electric vehicles”
Objectives of the Study
This project is conducted for achieving the following objectives
1. To identify customers’ attitude towards electric vehicles.

2. To measure customers’ perception of advantages and disadvantages of electric vehicles.
3. To measure customers’ environmental consciousness on buying of electric vehicles.
4. To identify the factors that promotes customers shifting to electric vehicles.
Research Hypotheses
1. There is no association between gender and attitude towards electric vehicles.There is no association between
marital status and attitude towards electric vehicles.
2. There is no significant difference between the motivation of customers for the electric vehicle and their
environmental consciousness.
3. There is no significant difference between the motivation of customers for buying the electric vehicle and the
general factors of people considered for shifting to E- vehicles.
4. There is no significant difference between the attitude of customers towards electric vehicles and the factors
that discourage them from buying an electric vehicle.
5. There is no significant difference between the attitude of customers towards electric vehicles and the
environmental consciousness of the customers.
6. There is no correlation between the attitude of customers towards electric vehicles and the environmental
consciousness of customers.
Research Methodology
Research methodology is a way to systematically solve the research problem. It is a plan of

action for a research project and explains in detail how data are collected and analysed. Research
methodology may be understood as a science of studying how research is done scientifically. It
can cover a wide range of studies from simple description and investigation to the construction
of sophisticated experiment.
Source of Data
Data have been collected from primary sources alone.
Sample Size
A group of 150 respondents were selected for the study and we got 120 response.
Sampling Method
Convenience sampling method is used for data collection because questionnaire is a

suitable method of convenience sampling method. The respondents are customers of electric
vehicles. There is comparatively lower number of customers for electric vehicles. So convenient
5 1528-2678-26-1-106
sampling method is the appropriate option in reaching out to the respondents.
Method of Data Collection
Questionnaire is used for data collection. The questionnaire is mainly used to catch
customer’s attitude towards electric vehicle, factors that are encouraging and discouraging and
the factors determining the environmental consciousness of customers on buying electric vehicle.
Tools Used for Data Analysis
Chi-square test: Chi- square test is a statistical method assessing the goodness of fit between a
set of observed values and those expected theoretically.
T-Test: A T-Test is a statistical examination of two population means. A two sample t-test
examines whether two samples are different and is commonly used when the variances of two
normal distributions are unknown and when the experiment uses a small sample size.
ANOVA: Analysis of variance (ANOVA) tests the hypothesis that the means of two or more
population are equal. ANOVAs assess the importance of one or more factors by comparing the
response variable means at the different factor levels. The null hypothesis states that all
population means (factor level means) are equal while the alternative hypothesis states that at
least one is different.
Correlation: Correlation is a bivariate analysis that measures the strengths of association

between two variables and the direction of the relationship. In terms of the strength of
relationship, the value of the correlation coefficient varies between +1 and -1.
Testing of Hypothesis
Chi-square test: Chi-square of independence and results are applied to test the hypothesis given
below Tables 1 & 2:
H1: There is no association between gender and attitude towards electric vehicles.
Table 1
CHI-SQUARE TESTS
Asymp. Sig. (2-
Value Df
sided)
Pearson
Chi- Square 1.730a 1 0.188
Interpretation
The Pearson Chi-square value is 1.730 with 1 degree freedom and p value is .188>0.05
which is not significant. So there is no association between gender and attitude towards electric
vehicles is accepted.
H2: There is no association between marital status and attitude towards electric vehicles.
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Table 2
CHI-SQUARE TESTS
Asymp. Sig.
(2-
Value Df sided)
Pearson Chi- 2.419a 1 0.120
Square
Interpretation
The Pearson Chi-square value is 2.419 with 1 degree freedom and p value is .120>0.05
which is not significant. So there is no association between marital status and attitude towards
electric vehicles is accepted.6.2 T-test in Tables 3 & 4.
Independent sample T-test is applied to test the hypothesis given below and the buying are:
H3: There is no significant difference between the motivation of customers for buying the electric
vehicle and their environmental consciousness.
Table 3
GROUP STATISTICS
Std.
Have you ever personally owned an Std. Error
electric vehicle N Mean Deviation Mean
Environmental Yes 17 22.0000 3.20156 0.77649
consciousness No 103 21.3689 2.50094 0.24643
Table 4
INDEPENDENT SAMPLES TEST
t-test for Equality of Means
t Df Sig. (2-
tailed)
Environmental Equal 0.925 118 0.357
consciousness variances
assumed
Equal 0.775 19.354 0.448
variances not
assumed
Interpretation
The t test shows that t value of equal variances assumed is .925 with degree of freedom
118 and the significant value of t is .357>0.05, t value of equal variance not assumed is .775 with
degree of freedom 19.354 and significant value of t is .448>0.05. The significant value of all
variables are greater than 0.05, therefore the hypothesis is accepted in Tables 5 & 6.
H4: There is no significant difference between the motivation of customers for buying the electric
vehicle and the general factors of people considered for shifting to E- vehicles.
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Table 5
Group Statistics
Have you ever
Std.
personally owned
N Mean Std. Deviation Error
an
Mean
electric vehicle
Yes 17 32.3529 3.04017 0.73735
Shifting
No 103 34.9068 6.72168 0.66231
Table 6
INDEPENDENT SAMPLES TEST
t-test for Equality of Means
T df Sig. (2-
tailed)
Shifting Equal -1.537 118 .127
variances
assumed
Equal -2.577 47.394 .123
variances not
assumed
Interpretation
The t test shows that t value of equal variances assumed is -1.537 with degree of freedom
118 and the significant value of t is 0.127>0.05, t value of equal variance not assumed is -2.577
with degree of freedom 47.394 and significant value of t is 0.123>0.05. The significant value of
all variables are greater than 0.05, therefore the hypothesis is accepted in Tables 7 & 8.
ANOVA
H5: There is no significant difference between the attitude of customers towards electric vehicles and
the factors that discourage them from buying an electric vehicle.
Table 7
DESCRIPTIVES
Attitude
Std.
N Mean Std. Error
Deviation
25.00 2 36.5000 0.70711 0.50000
26.00 1 40.0000
27.00 2 38.0000 2.82843 2.00000
28.00 3 35.0000 1.00000 .57735
29.00 7 44.0000 15.58846 5.89188
30.00 9 35.2222 4.23609 1.41203
31.00 6 40.0000 4.04969 1.65328
32.00 6 39.0000 3.89872 1.59164
33.00 15 37.4000 3.60159 .92993
34.00 11 47.0000 17.19302 5.18389
35.00 16 39.1250 3.82753 .95688
8 1528-2678-26-1-106
36.00 10 39.9000 2.02485 .64031

37.00 9 39.0000 2.17945 .72648
38.00 4 39.2500 5.18813 2.59406
39.00 5 38.8000 5.80517 2.59615
40.00 2 40.0000 5.65685 4.00000
41.00 3 38.0000 0.00000 0.00000
42.00 2 41.0000 0.00000 0.00000
44.00 1 37.0000
45.00 4 55.0000 16.91153 8.45577
59.00 1 64.0000
86.00 1 39.0000
Total 120 40.2833 8.64829 .78948
Table 8
ANOVA
Attitude
Sum of Mean
Squares df Square F Sig.
Between
2592.511 21 123.453 1.918 0.017
Groups
Within
6307.856 98 64.366
Groups
Total 8900.367 119
Interpretation
The statistical tool ANOVA shows that the value of F is 1.918 and the significance value is
017<0.05. Therefore it is rejected in Tables 9 & 10.
H6: There is no significant difference between the attitude of customers towards electric vehicles and
the environmental consciousness of the customers.
Table 9
DESCRIPTIVES
Attitude
N Mean Std. Deviation Std. Error
6.00 1 46.0000
7.00 1 46.0000
8.00 4 43.7500 3.94757 1.97379
9.00 10 42.4000 4.24788 1.34330
10.00 5 42.6000 4.44972 1.98997
11.00 6 42.6667 10.50079 4.28693
12.00 19 40.8421 11.34442 2.60259
13.00 13 43.8462 14.88761 4.12908
14.00 11 40.4545 8.43046 2.54188
15.00 15 35.6667 3.53890 .91374
16.00 5 36.0000 1.73205 .77460
17.00 5 38.0000 2.64575 1.18322
18.00 4 38.0000 8.83176 4.41588
19.00 2 37.0000 0.00000 0.00000
20.00 4 37.5000 3.69685 1.84842
21.00 6 44.8333 11.53112 4.70756
9 1528-2678-26-1-106
23.00 2 37.0000 7.07107 5.00000

24.00 2 38.0000 2.82843 2.00000
25.00 2 35.5000 3.53553 2.50000
28.00 1 38.0000
52.00 1 34.0000
67.00 1 40.0000
Total 120 40.2833 8.64829 .78948
Table 10
ANOVA
Attitude
Sum of Mean
df F
Squares Square Sig.
Between
1148.071 21 54.670 0.691 0.832
Groups
Within
7752.296 98 79.105
Groups
Total 8900.367 119
Interpretation
The statistical tool ANOVA shows that the value of F is .691 and the significance value is
0.832>0.05. Therefore it is accepted in Tables 11 & 12.
Correlation
H7: There is no correlation between the attitude of customers towards electric vehicles and the
environmental consciousness of customers.
Table 11
DESCRIPTIVE STATISTICS
Mean Std. N
Deviation
Attitude 40.2833 8.64829 120

Consciousness 21.4583 2.60541 120
Table 12
CORRELATIONS
Attitude Consciousess
Pearson Correlation 1 0.202*
Sig. (2-tailed) 0.027
Attitude
N 120 120
Pearson Correlation .202* 1
Sig. (2-tailed) .027
Consciousness
N 120 120
Interpretation
10 1528-2678-26-1-106
The p value is 0.027<0.05 this is significant. So the hypothesis that, there is no relationship
between attitude towards electric vehicle and environmental consciousness. So the hypothesis is
rejected.
Findings of the Study

1. Majority of the respondents have positive attitude towards electric vehicle.
2. Most important attitude among the majority is that electric vehicle are cheaper to run.
3. The main factor that encourages customers to buy an electric vehicle is environmental friendliness.
4. The main factor that discourages customers to buy an electric vehicle is that they are not educated enough on
electric vehicle.
5. One of the main factors that makes the respondents shift to electric vehicle is its innovation.
6. The respondents are found environmentally conscious since most of them responded that air pollution is less in
connection with electric vehicles.
7. This study found that there is no association between gender and attitude towards electric vehicles
8. It also found that there is no association between marital status and attitude towards electric vehicles.
9. It also found that there is no significant difference between the motivation of customers for the electric vehicle
and their environmental consciousness.
10. It also found that there is no significant difference between the motivation of customers for buying the electric
vehicle and the general factors of people considered for shifting to E- vehicles.
11. It also found that there is no significant difference between the attitude of customers towards electric vehicles
and the factors that discourage them from buying an electric vehicle.
12. It also found that there is no significant difference between the attitude of customers towards electric vehicles
and the environmental consciousness of the customers.
13. It also found that there is no correlation between the attitude of customers towards electric vehicles and the
environmental consciousness of customers.
Key Characteristics of the Sample Population
1 Majority of the respondents are male (72.5%) out of 120 respondents and 27.5% are female.
2 Out of 120 respondents 47.5% are married and 52.5% are unmarried.
3 Among 120 respondents 14.2% owned an electric vehicle and 85.8% do not own.
4 Among 120 respondents owned an electric vehicle 8.3% owned scooter, 2.5% owned auto and 3.3% car.
5 54.2% of the respondents are likely to buy an electric vehicle.
Implications of the Study
1. In the study, the researcher finds that persons who do not own electric vehicles also have a positive attitude
towards electric vehicles.
2. The findings of the research can open a new insight to the electric vehicle manufactures or dealers, so that
they can segment their market more effectively based on consumer attitude and perception.
3. The study also implies the factors that discourage customers from buying an electric vehicle and by
effectively using proper techniques electric vehicle manufactures can overcome this problem
4. The study also implies that there may be a chance of more persons shifting to electric vehicles in future and
by increasing social awareness the electric vehicle manufactures can make huge profits.
CONCLUSION
The research entitled is "Consumer attitude and perception towards electric vehicle". This
study brings to light that customers who do not own electric vehicle also are willing to buy
11 1528-2678-26-1-106
electric vehicle in future. The availability of fossil fuels will reduce in future so that customers
will automatically change to electric vehicles. We undertook this study because it will have
relevant benefits in the future. Introduction of electric vehicles will be a positive approach to the
environment. We spent two months for this study. The findings of the study rejected the
hypotheses and established that there is good attitude towards buying electric vehicle. One of the
difficulties we faced regarding the research was lack of knowledge of customers towards electric
vehicles. We are highly satisfied in this research as we got relevant information from the
customers. So this research study concluded that the customers have a positive attitude and
perception towards electric vehicles.
REFERENCES
Ahmad, A., Pesaram, G.H. Kim & Keyser, M. (2009) Integration issues of cells into battery packs for plug-in and
hybrid electric vehicle, National Renewable Energy Laboratory, 1-10.
Ahman. M, (2006), Government policy and the development of electric vehicles. Energy Policy, 34, 433-443.
Ankit, K., Chaudhary, S.K., & Chethan, K.N. (2018) Consumer viability of electric vehicles in India. International
Journal of Mechanical Engineering and Technology, 9(6), 730-745.
Thiel, C., Alemanno, A., Scarcella, G., Zubaryeva, A., & Pasaoglu, G. (2012). Attitude of European car drivers
towards electric vehicles: a survey. JRC report.
Dixon. J., (2010), Energy storage for electric vehicles, IEEE International Conference on Industrial Technology.
Liu, H., Sato, H., & Morikawa, T. (2015). Influences of environmental consciousness and attitudes to transportation
on electric vehicle purchase intentions. Asian Transport Studies, 3(4), 430-446.
Inage, S.I. (2010). Modelling load shifting using electric vehicles in a smart grid environment.
Kenneth, L., Mierlo, J., & Macharis, C. (2013), Consumer attitude towards battery electric vehicles, International
Journal of Electric and Hybrid Behicles, 5(1), 10-15.
Kunihiro, Kishi, K.S. (2005). Evaluation of willingness to buy a low pollution car in Japan, Journal of Eastern Asia
Society for Transportation Studies, 6, 10-32.
Marc, D., Renato, O., & Rene, K. (2013) The emergence of an electric mobility trajectory, Energy Policy, 52, 135-
145.
Mohamed. M., & Mostafa, (2007) Gender differences in Egyptian consumers' green purchase behavior,
International Journal of Consumer Studies, 31(3), 220-229.
12 1528-2678-26-1-106

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Academy of Marketing Studies Journal Volume 26, Issue 1, 2022

CONSUMER ATTITUDE AND PERCEPTION TOWARDS

Keywords: Consumer attitude, Perception, Environmental Consciousness.

JEL Classification Number: F31, F41.

An attitude is a lasting, general evaluation of people, objects, advertisements, or issues.

Literature review in this study discusses the argumentative comments of different

and changes in the electricity sector.

"Consumer attitude and perception towards electric vehicles”

Objectives of the Study

This project is conducted for achieving the following objectives

1. To identify customers’ attitude towards electric vehicles.

Research methodology is a way to systematically solve the research problem. It is a plan of

Data have been collected from primary sources alone.

Convenience sampling method is used for data collection because questionnaire is a

sampling method is the appropriate option in reaching out to the respondents.

Method of Data Collection

Tools Used for Data Analysis

Correlation: Correlation is a bivariate analysis that measures the strengths of association

36.00 10 39.9000 2.02485 .64031

23.00 2 37.0000 7.07107 5.00000

Attitude 40.2833 8.64829 120

Findings of the Study

Key Characteristics of the Sample Population

Implications of the Study

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