Romania 2023

Executive Summary
Report 2023
Romania
Inflation and lower

consumer confidence
have slowed trends
Executive Summary 2022
Romania
Published 25th May 2023
Kirill Chernikov
A fluent Russian and Portuguese speaker, Kirill covers Jordan, Lebanon and
Romania, as well as select CIS markets. As a Market Analyst at IWSR, Kirill draws on
his experience as a media analyst, as well as his academic background. Kirill has a
degree in foreign languages taken in Portugal, as well as an MSc in International
Relations from the University of Strathclyde in Glasgow.
About This Report

Domestic Volume Reports include:
• A written summary highlighting the latest trends in the country
• Economic and demographic data
• Market volumes by category, sub-category, local vs imported, and price segment
• Brand volumes for brands tracked in the country
• Forecasts by price segment for the coming year
• Major distributors and their portfolios
Consumption data is given in thousands of nine-litre cases (000s 9LC) for all categories,
including beer and cider. This is one of more than 150 country reports produced by IWSR
every year as part of the Domestic Volume Database.
About IWSR
IWSR is the leading source of data and insight on the global beverage alcohol market. The
IWSR database, essential to the industry, quantifies the global market of wine, spirits, beer,
cider, RTDs (ready-to-drink), and no/low-alcohol by volume and value in 160 countries, and
provides insight into short- and long-term trends, including five-year volume and value
forecasts, as well as consumer behaviour. IWSR tracks overall consumption and trends at
brand, price segment and category level. Our data is used by the major international wine,
spirits and beer companies, as well as financial and beverage-alcohol market suppliers.
IWSR’s unique methodology allows us to get closer to what is actually consumed and better
understand how markets work. IWSR boasts a team of global analysts, each of whom is
equipped with local market expertise and an expansive network of on-the-ground industry
contacts. Our analysts meet and speak with their industry contacts throughout the year to
capture local insight, key market trends, and the 'why' behind the numbers.
To enquire about other reports, or for more information about IWSR products and services, get in
touch: [email protected]
Copyright
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© All content copyright IWSR Drinks Market Analysis Ltd. All rights reserved. This publication,
or any part of it, may not be copied, reproduced, stored in a retrieval system, or transmitted
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otherwise without the prior written permission of IWSR Drinks Market Analysis Ltd. This
report is the product of extensive research work. It is protected by copyright under the
Copyright, Designs and Patents Act 1988. The facts within this report are believed to be
correct at the time of publication but cannot be guaranteed. All information within this study
has been reasonably verified to the author’s and publisher’s ability, but neither accept
responsibility for loss arising from decisions based on this report.
Romania
Contents
Key Market Statistics ...................................................................................................................................................................................... 4
Price Bands ................................................................................................................................................................................................. 4
Key Economic Indicators ........................................................................................................................................................................... 4
Population by Age Band ............................................................................................................................................................................ 4
Country Summary ......................................................................................................................................................................................... 5
Total Beverage Alcohol By Category 2022 ............................................................................................................................................... 5
Market Summary........................................................................................................................................................................................ 5
Wine Summary ........................................................................................................................................................................................... 5
Spirits Summary ......................................................................................................................................................................................... 6
Channel Split By Category ......................................................................................................................................................................... 6
Ecommerce Value and Share .................................................................................................................................................................... 6
Historic and Forecast Growth By Category.............................................................................................................................................. 7
Category Summary ........................................................................................................................................................................................ 8
Wine Volume vs Growth ............................................................................................................................................................................ 8
Spirits Volume vs Growth .......................................................................................................................................................................... 8
Beer / Cider / RTDs Volume vs Growth .................................................................................................................................................... 9
Channel Split By Beverage Alcohol Category - 2022 ............................................................................................................................... 9
Ecommerce Value 2022 ........................................................................................................................................................................... 10
Wine Summary ............................................................................................................................................................................................ 11
Wines: Consumption Summary .............................................................................................................................................................. 11
Wines: Local vs Imported ........................................................................................................................................................................ 11
Wines: Share By Owner 2022 .................................................................................................................................................................. 12
Wine By Category — Historical and Forecast Growth Rates ................................................................................................................ 12
Wine: Share of On- vs Off-Premise 2022 ............................................................................................................................................... 13
Wines: Ecommerce 2022 ......................................................................................................................................................................... 13
Wine: Share By Leading Company (Owner) 2022 ................................................................................................................................. 14
Wines: Leading Brands 2022 ................................................................................................................................................................... 14
Still Wines ..................................................................................................................................................................................................... 15
Still Wine: Local vs Imported ................................................................................................................................................................... 15
Still Wine: By Price Band .......................................................................................................................................................................... 15
Still Wine: By Colour ................................................................................................................................................................................. 16
Still Wine: By Colour ................................................................................................................................................................................. 16
Still Wine: New vs Old World ................................................................................................................................................................... 16
Still Wine: Selected New World Wine Varietals...................................................................................................................................... 17
Still Wine: Selected Old World Wines By Region ................................................................................................................................... 18
Still Wine: Organic Wine........................................................................................................................................................................... 19
Still Wine: Leading Brands By Category ................................................................................................................................................. 19
Still Wine: Leading Owners and Brands ................................................................................................................................................. 20
Still Wine: Share Of Leading Owners 2022 ............................................................................................................................................ 21
Sparkling Wines ........................................................................................................................................................................................... 22
Sparkling Wine: By Category ................................................................................................................................................................... 22
Other Sparkling: By Origin ....................................................................................................................................................................... 22
Sparkling Wine: By Price Band ................................................................................................................................................................ 23
Sparkling Wine: Leading Brands By Category ....................................................................................................................................... 24
Light Aperitifs ............................................................................................................................................................................................... 25
Light Aperitifs: By Price Band .................................................................................................................................................................. 25
Light Aperitifs: Leading Owners and Brands ......................................................................................................................................... 25
Light Aperitifs: Leading Owners and Brands (Continued...) ................................................................................................................. 26
Light Aperitifs: Share Of Leading Owners 2022 .................................................................................................................................... 26
Light Aperitifs: Leading Brands By Category ......................................................................................................................................... 26
Light Aperitifs: Leading Brands By Category (Continued...) ................................................................................................................. 27
Spirits Summary .......................................................................................................................................................................................... 28
Spirits: Consumption Summary .............................................................................................................................................................. 28
Spirits: Local vs Imported ........................................................................................................................................................................ 29
Spirits: Price Band Analysis ..................................................................................................................................................................... 30
Spirits: Price Band Analysis (Continued...) ............................................................................................................................................. 31
Spirits: Share of On- vs Off-Premise 2022 ............................................................................................................................................. 31
Spirits: Ecommerce 2022 ......................................................................................................................................................................... 32
Spirits: Share By Owner 2022.................................................................................................................................................................. 32
Spirits By Category - Historical and Forecast Growth ........................................................................................................................... 33
Spirits: Share By Category ....................................................................................................................................................................... 33
Spirits: Share By Price Band .................................................................................................................................................................... 34
Spirits: Leading Brands 2022................................................................................................................................................................... 34
Whisky........................................................................................................................................................................................................... 35
IWSR Drinks Market Analysis 1

Romania
Whisky: Consumption By Price Band ..................................................................................................................................................... 35
Whisky: Leading Owners and Brands..................................................................................................................................................... 36
Whisky: Leading Owners and Brands (Continued...) ............................................................................................................................ 37
Whisky: Share Of Leading Owners 2022 ................................................................................................................................................ 37
Whisky: Leading Brands By Category ..................................................................................................................................................... 38
Whisky: Leading Brands By Category (Continued...) ............................................................................................................................. 39
Whisky: Leading Distributor Portfolios .................................................................................................................................................. 40
Whisky: Leading Distributor Portfolios (Continued...) .......................................................................................................................... 41
Whisky: Key Brand Performance 2022 vs 2021 ..................................................................................................................................... 41
Gin and Genever .......................................................................................................................................................................................... 42
Gin and Genever: Consumption By Price Band .................................................................................................................................... 42
Gin and Genever: Leading Owners and Brands .................................................................................................................................... 42
Gin and Genever: Leading Owners and Brands (Continued...) ............................................................................................................ 43
Gin and Genever: Share Of Leading Owners 2022 ............................................................................................................................... 43
Gin and Genever: Leading Brands By Category .................................................................................................................................... 43
Gin and Genever: Leading Distributor Portfolios.................................................................................................................................. 44
Gin and Genever: Key Brand Performance 2022 vs 2021 .................................................................................................................... 45
Vodka ............................................................................................................................................................................................................ 46
Vodka: Consumption By Price Band ....................................................................................................................................................... 46
Vodka: Leading Owners and Brands ...................................................................................................................................................... 47
Vodka: Share Of Leading Owners 2022 ................................................................................................................................................. 48
Vodka: Leading Brands By Category ...................................................................................................................................................... 48
Vodka: Leading Distributor Portfolios .................................................................................................................................................... 49
Vodka: Leading Distributor Portfolios (Continued...) ............................................................................................................................ 50
Vodka: Key Brand Performance 2022 vs 2021 ...................................................................................................................................... 50
Agave-Based Spirits ..................................................................................................................................................................................... 51
Agave-Based Spirits: Consumption By Price Band................................................................................................................................ 51
Agave-Based Spirits: Leading Owners and Brands ............................................................................................................................... 51
Agave-Based Spirits: Share Of Leading Owners 2022 .......................................................................................................................... 52
Agave-Based Spirits: Leading Brands By Category ............................................................................................................................... 52
Agave-Based Spirits: Leading Distributor Portfolios ............................................................................................................................. 53
Agave-Based Spirits: Key Brand Performance 2022 vs 2021 ............................................................................................................... 54
Rum ............................................................................................................................................................................................................... 55
Rum: Consumption By Price Band ......................................................................................................................................................... 55
Rum: Leading Owners and Brands ......................................................................................................................................................... 55
Rum: Share Of Leading Owners 2022 .................................................................................................................................................... 56
Rum: Leading Brands By Category ......................................................................................................................................................... 56
Rum: Leading Distributor Portfolios....................................................................................................................................................... 57
Rum: Key Brand Performance 2022 vs 2021 ......................................................................................................................................... 58
Brandy .......................................................................................................................................................................................................... 59
Brandy: Consumption By Price Band ..................................................................................................................................................... 59
Brandy: Leading Owners and Brands .................................................................................................................................................... 60
Brandy: Share Of Leading Owners 2022 ................................................................................................................................................ 61
Brandy: Leading Brands By Category ..................................................................................................................................................... 61
Brandy: Leading Distributor Portfolios .................................................................................................................................................. 62
Brandy: Key Brand Performance 2022 vs 2021 ..................................................................................................................................... 63
Flavoured Spirits .......................................................................................................................................................................................... 64
Flavoured Spirits: Consumption By Price Band ..................................................................................................................................... 64
Flavoured Spirits: Leading Owners and Brands .................................................................................................................................... 65
Flavoured Spirits: Share Of Leading Owners 2022 ............................................................................................................................... 66
Flavoured Spirits: Leading Brands By Category .................................................................................................................................... 67
Flavoured Spirits: Leading Distributor Portfolios .................................................................................................................................. 68
Flavoured Spirits: Key Brand Performance 2022 vs 2021 .................................................................................................................... 69
RTDs Summary ............................................................................................................................................................................................ 70
RTDs: Consumption Summary ................................................................................................................................................................ 70
RTDs: Local vs Imported .......................................................................................................................................................................... 70
RTDs: Share of On- vs Off-Premise 2022 ............................................................................................................................................... 70
RTDs: Share By Owner 2022.................................................................................................................................................................... 71
RTDs By Category - Historical and Forecast Growth ............................................................................................................................. 71
RTDs: Leading Brands 2022 .................................................................................................................................................................... 72
Beer Summary ............................................................................................................................................................................................. 73
Beer: Consumption Summary................................................................................................................................................................. 73
Beer: Local vs Imported ........................................................................................................................................................................... 73
Beer: Price Band Analysis ........................................................................................................................................................................ 73
Beer: Share of On- vs Off-Premise 2022 ................................................................................................................................................ 74
Beer: Ecommerce 2022 ............................................................................................................................................................................ 74
Romania
Beer: Share By Owner 2022 .................................................................................................................................................................... 75
Beer By Category - Historical and Forecast Growth ............................................................................................................................. 75
Beer: Share By Category .......................................................................................................................................................................... 76
Beer: Leading Brands 2022 ..................................................................................................................................................................... 76
Cider Summary ............................................................................................................................................................................................ 77
Cider: Consumption Summary ............................................................................................................................................................... 77
Cider: Local vs Imported .......................................................................................................................................................................... 77
Cider: Share of On- vs Off-Premise 2022 ............................................................................................................................................... 77
Cider: Share By Owner 2022 ................................................................................................................................................................... 78
Cider By Category - Historical and Forecast Growth ............................................................................................................................ 78
Cider: Leading Brands 2022 .................................................................................................................................................................... 79

Executive Summary 2023 Romania
Key Changes 2021–22

At the end of March 2022 travel restrictions were lifted, resulting in less internal and
more inbound tourism, boosting horeca.
Despite official figures pointing to a rate of 15%, inflation for basic FMCG was believed
to be above 20%. The war in Ukraine caused issues with energy and disrupted supply
chains, leading to abrupt increases in the cost of petrol and utilities, pushing the
population to cut spending on non-essential goods such as alcohol.
Spirits had excise duty increases in January and August, instead of the normal annual
one, which flattened total alcohol volume growth and slowed down the trend towards
premiumisation. The market is becoming more diverse, with niche imported products
popping up both in horeca and retail, in response to growing demand for new and
exotic products in all categories.
Ecommerce remains in the low single-digits, as a percentage of total volume, with many
new delivery services still expanding. Alcohol delivery services often have partnerships
with distributors and specialist stores as well as the main Romanian online marketplace
Emag. No-alcoholic brands are starting to make inroads, mainly in horeca.
Outlook
Forecast Highlights
In the next five years volumes will experience slow decline but premiumisation will
rescue value sales. Imported spirits are expected to grow their market share as
consumers become more selective and adopt a less-but-better approach.
General Forecast Assumptions

• The grey market will keep declining, as a generation that were used to home
distilleries selling to neighbours in villages is slowly dying off. Consumers of
these products will have to search for alternatives, which will feed still wine
volumes for a few years, flattening its previous volume decline.
• High inflation will continue, but at a lower rate than the shock year of 2022, and
another large increase in alcohol prices is expected.
Key Market Factors

• Demographic Romania’s population is one of the fastest-declining in Europe,
due to a low birth rate, high mortality and the emigration of young people. Half
the population lives in urban areas. The main consumers of alcohol are 25–54-
year-olds, accounting for almost half of the population, though most emigrants
IWSR Drinks Market Analysis I

are also in this age group. The US Census Bureau International Data Base
indicates that the Romanian population will decline by around 13% by 2050.
• Economic Tourist numbers had been growing year on year before the onset of
Covid-19 as the number of low-cost flights into key tourist areas had increased.
Tourism is unlikely to recover to pre-pandemic levels before 2023 at the earliest.
• Ecommerce The online channel is centred in Bucharest and was relatively
undeveloped before the pandemic. Volumes in this channel have increased
owing to Covid-19.
• Trade Considerable quantities of parallel products enter the market. It is thought
that the grey market accounts for up to 15% of the total volume of many popular
international brands, particularly Scotch, US whiskey and some vodkas. Parallels
come mainly from the Netherlands and Germany. Parallel volumes are not
included in this report.
Key Category Changes 2021–22

Still Wine
Long-Term Drivers
Still wine is part of the national culture, and most wine consumed is Romanian. The
market for local wines has become somewhat saturated. Producers have focused on
improving quality and meeting domestic demand as consumers want to support local
producers.
Romanian consumers are somewhat conservative in their wine consumption and prefer
bottles with corks, as opening a bottle is still considered a ritual. Younger people mostly
consume white and rosé because of their lighter taste. In red, they tend to choose wines
with fewer tannins. Rosé has slowly grown its market share, stealing mainly from red.
Current-Year Changes
Still wine volumes remained flat in 2022. Local wine producers focused on
premiumisation, to meet consumers’ less-but-better approach. Volumes benefitted
from a good local harvest.
Value sales are growing despite decreasing consumer purchasing power. Smaller
wineries that didn’t have the resources to stay afloat had no option but to close, with
sales being taken by more established brands.
Many of the glass bottles used by Romanian wineries are produced in Ukraine because
of its geographical proximity and low costs. Due to the war in Ukraine, many wineries
moved to other bottle suppliers close to the end of the year. There was also a push
behind no-alcohol wine, though not all attempts were successful.
IWSR Drinks Market Analysis II

Outlook
+ Volumes will be flat as the category is reaching its full potential, but there is
plenty of room for growth in value as many consumers will trade up.
Sparkling Wine
Long-Term Drivers
Despite being used mainly for celebrations, sparkling wine is starting to be associated
with wider social gatherings and becoming more of a lifestyle product.
Prosecco had a very good year in 2022. It is perceived as a higher quality but cheaper
alternative to Champagne for festivities and social gatherings.
Like still rosé, pink sparkling continued to grow, but from a low base. It takes share from
white wine in the summer, mostly in horeca.
Outlook
+ Sparkling wine will continue to grow in the forecast period, mainly due its
versatility and relative affordability.
Whisky
Long-Term Drivers
Whisky has had the largest volume growth in spirits in the last five years. It is perceived
as the most aspirational spirit and consumed mostly by the middle-aged.
Whisky kept growing as many niche brands popped up in both horeca and retail. The
category experienced stronger premiumisation than expected in 2022, due to consumer
curiosity about new products and greater willingness to pay more despite the economic
crisis.
Outlook
+ Whisky will continue growing, though at a more moderate rate in the foreseeable
future.
IWSR Drinks Market Analysis III

Gin and Genever

Long-Term Drivers
The last five years have been a time of resurgence for gin, which is consumed by all age
groups for its versatility and smooth taste when mixed with tonic. The category has
profited greatly from consumer migration from vodka.
Gin improved its growth rate, aided by the recovering on-trade and tourism growth.
Wembley gin is the local gin leader on the strength of its affordability.
Outlook
+ Growth will be significantly slower from 2023 until the end of the forecast period.
Vodka
Long-Term Drivers
The category’s big advantage is its affordability, but it has been in slow decline because
it is mostly consumed by middle-aged and older men at home. Younger people tend to
trade up but drink less − using it mostly to mix in cocktails or with soft drinks in clubs −
contributing to volume decline.
Locally produced Stalinskaya remains the market leader because of its affordable price.
Super-premium-and-above vodka is growing, as consumers are drawn towards better
quality products.
Outlook
- Long-term decline is expected to continue.
Rum
Long-Term Drivers
Rum is much more popular in Romania than in neighbouring countries. There has been
a boom in the last few years, both in terms of volumes and value, as rum fits the
population’s affinity for sweeter products.
Rum was one of the best percentage growth performers in 2022. It’s noticeable that
rum now occupies a considerably larger space on retail shelves. The number of brands
entering the market greatly increased in 2022.
IWSR Drinks Market Analysis IV

Outlook
+ Growth will be flatter from 2023 until the end of the forecast period.
Fruit Eaux de Vie

Long-Term Drivers
The category is mostly consumed in rural areas by older people and most products are
homemade. The trend towards urbanisation and tightened laws on home production
mean the category has been in long-term decline.
The category continued its slow decline in 2022, another year in which laws on home
production were tightened. There were no significant attempts to reinvent the category.
Outlook
- The category will continue its slow volume decline in the forecast period.
Beer
Long-Term Drivers
Domestic brands lead the category, as they are more affordable than imported brands.
Beer had an increase in excise duty, causing volumes to decrease, except for premium-
and-above price bands.
Most local brewers normally buy cereal from neighbouring Ukraine because of low
prices, but the war there meant alternatives had to be found elsewhere. This slowed
down the production process and increased costs, in turn making beer less affordable
for consumers.
Outlook
+ Beer will regain some of the volumes lost in 2022 during the forecast period, but
2021 volumes will not be reached.
IWSR Drinks Market Analysis V

Methodology
Key Sources of Information in this Report
• Face-to-face and/or remote meetings with local importers, producers and other
key industry players.
• Shipment data from exporting countries, trade associations and producers.
• Local trade publications.
• Company reports where available.
• Store checks conducted online and in Bucharest in February 2023.
Caveats
• The country struggles with parallel imports, mostly via the Netherlands, and this
distorts exact category volumes.
• It is unclear to what extent the rising cost of raw materials, such as glass, will
affect wine growth and how the emigration of the young and educated to other
parts of Europe will affect future volumes of beer and vodka.
Specific Problems with Forecasting

• None.
Changes to Historic Data

• Historical changes were made to volumes of Chandon, Henkell, Cloudy Bay,
Terrazas, Cuervo Especial Gold, Averna, Gordon’s Sicilian Lemon, Cinzano, Aperol
Spritz, Captain Morgan Spiced Gold & Cola, Disaronno Fizz, Captain Morgan
Black, Barton & Guestier, Ketel One, Bulleit, Bushmills and Bickens.
• Historic beer and cider brand volumes have changed in light of new client data.
• Our price band limits have been updated for spirits, wines and Champagne for
the 2023 release. As a result, some price band totals may have changed
historically. We have this year also introduced price bands for beer and cider,
which have been applied to all historical years going back to 2010.
IWSR Drinks Market Analysis VI

Key Market Statistics Romania
Price Bands
Price bands based on spirit categories
Price Band Amount in Local Currency
- Prestige-Plus Over 1,100.00
- Prestige 500.00 to 1,099.99
- Ultra-Premium 190.00 to 499.99
- Super-Premium 150.00 to 189.99
- Premium 95.00 to 149.99
- Standard 48.00 to 94.99
- Value 16.50 to 47.99
- Low-Price 16.49 and under
Source: IWSR
Key Economic Indicators

Measure Unit 2021 2022 2023 2027 CAGR 2021 CAGR 2022 CAGR 2022
to 2022 to 2023 to 2027
- GDP Current Prices %Chg 5.87 4.79 2.40 3.58 n/a n/a n/a
- GDP Per Capita USD 14,874.18 15,851.14 18,530.49 24,749.13 6.6% 16.9% 9.3%
- Unempl. Rate % 5.61 5.63 5.60 5.10 n/a n/a n/a
Source: IMF
Population by Age Band

Population 2019 2020 2021 2022 2023 2027
Total Population 19,196.07 18,986.07 18,748.36 18,519.90 18,326.33 17,694.29
LDA Population 15,585.23 15,400.12 15,192.06 15,004.78 14,861.46 14,460.00
- 0 to LDA 3,610.85 3,585.95 3,556.30 3,515.12 3,464.87 3,234.29

- 18 to 24 1,346.42 1,321.88 1,307.14 1,298.59 1,294.64 1,334.58
- 25 to 34 2,349.30 2,240.05 2,119.26 1,993.12 1,879.35 1,660.43
- 35 to 44 2,781.04 2,682.72 2,607.49 2,551.09 2,503.35 2,247.62
- 45 to 54 2,808.10 2,906.69 3,003.13 3,004.16 2,901.57 2,713.35
- 55 to 64 2,376.91 2,259.59 2,130.58 2,109.49 2,206.47 2,422.19
- 65 & Over 3,923.46 3,989.18 4,024.46 4,048.32 4,076.08 4,081.84
Source: US Census Bureau

Note: Legal Drinking Age (LDA) For Spirits

Country Summary Romania
Total Beverage Alcohol By Category 2022
Source: IWSR
Market Summary
000s 9-litre Cases
Category 2021 2022 CAGR 2021 CAGR 2017 CAGR 2022
to 2022 to 2022 to 2027
Total Beverage Alcohol 246,278.40 236,031.61 -4.2% -0.6% 0.3%
- Wine 48,072.81 48,106.02 0.1% -0.9% -0.3%

- Spirits 11,711.77 11,628.59 -0.7% -0.6% -1.6%
- RTDs 96.60 97.00 0.4% 12.2% 3.0%
- Beer 184,377.78 174,144.44 -5.6% -0.5% 0.6%
- Cider 2,019.44 2,055.56 1.8% 5.4% 1.4%
Source: IWSR
Wine Summary
000s 9-litre Cases
to 2022 to 2022 to 2027
Wine 48,072.81 48,106.02 0.1% -0.9% -0.3%
- Still Wine 46,502.46 46,470.00 -0.1% -1.1% -0.4%

- Sparkling Wine 1,244.49 1,311.77 5.4% 7.2% 1.7%
- Fortified Wine 2.00 2.75 37.5% 29.7% 5.8%
- Light Aperitifs 323.71 321.00 -0.8% -1.6% -1.5%
- Other Wine 0.15 0.50 233.3% 58.5% 3.7%
Source: IWSR

Spirits Summary
000s 9-litre Cases
to 2022 to 2022 to 2027
Spirits 11,711.77 11,628.59 -0.7% -0.6% -1.6%
- Whisky 701.62 853.84 21.7% 8.2% 2.0%

- Gin and Genever 131.34 174.00 32.5% 17.6% 5.4%
- Vodka 2,603.58 2,415.00 -7.2% -1.1% -3.8%
- Agave-Based 18.47 22.75 23.2% 2.9% 7.9%
- Rum 112.75 155.10 37.6% 23.0% 4.5%
- Cane 0.25 0.25 0.0% 0.0% 0.0%
- Brandy 2,055.92 2,024.39 -1.5% 2.9% -1.2%
- Flav. Spirits 6,087.84 5,982.76 -1.7% -2.9% -1.8%
- No Alcohol Spirits - 0.50 - - 24.6%
Source: IWSR
Channel Split By Category

Category On-Premise 2021 On-Premise 2022 Off-Premise 2021 Off-Premise 2022
Total Beverage Alcohol 24.3% 27.3% 75.7% 72.7%
- Wine 16.3% 17.9% 83.7% 82.1%

- Spirits 20.0% 24.7% 80.0% 75.3%
- RTDs 38.3% 40.2% 61.7% 59.8%
- Beer 26.5% 29.9% 73.5% 70.1%
- Cider 44.2% 48.0% 55.8% 52.0%
Source: IWSR
Ecommerce Value and Share

Category ECommerce Value 2022 Share of Off-Premise
Total Beverage Alcohol 8,525.00 0.0%
- Wine 1,525.00 0.0%

- Spirits 6,725.00 0.2%
- RTDs - -
- Beer 275.00 0.0%
- Cider - -
Source: IWSR

Historic and Forecast Growth By Category

5yr CAGR %
Source: IWSR

Category Summary Romania
Wine Volume vs Growth

2021-22%
Source: IWSR
Spirits Volume vs Growth

2021-22%
Source: IWSR

Beer / Cider / RTDs Volume vs Growth

2021-22%
Source: IWSR
Channel Split By Beverage Alcohol Category - 2022
Source: IWSR

Ecommerce Value 2022
Source: IWSR

Wine Summary Romania
Wines: Consumption Summary

000s 9-litre Cases
to 2022 to 2022 to 2027
Wine 48,072.81 48,106.02 0.1% -0.9% -0.3%
Still Wine 46,502.46 46,470.00 -0.1% -1.1% -0.4%

- Still Wine 46,502.46 46,470.00 -0.1% -1.1% -0.4%
Sparkling Wine 1,244.49 1,311.77 5.4% 7.2% 1.7%

- Champagne 17.04 20.40 19.7% 9.9% 3.3%
- Other Sparkling 1,224.70 1,285.47 5.0% 7.0% 1.6%
- Low-Alcohol Sparkling Wine 0.20 1.15 475.0% - 11.7%
- No-Alcohol Sparkling Wine 2.55 4.75 86.3% 56.9% 8.5%
Fortified Wine 2.00 2.75 37.5% 29.7% 5.8%

- Sherry/Sherry Style 0.50 1.00 100.0% - 4.6%
- Port/Port Style 1.50 1.75 16.7% 18.5% 6.5%
Light Aperitifs 323.71 321.00 -0.8% -1.6% -1.5%

- Vermouth 248.71 239.85 -3.6% -7.1% -1.2%
- Wine Aperitifs 1.00 1.15 15.0% 8.9% 4.0%
- Fruit-Based Aperitifs 74.00 80.00 8.1% - -2.4%
Other Wine 0.15 0.50 233.3% 58.5% 3.7%

- Grape/Must 0.00 0.00 - - -
- Non-Grape-Based 0.15 0.50 233.3% 58.5% 3.7%
- Other Base Wine 0.00 0.00 - - -
Source: IWSR
Wines: Local vs Imported

000s 9-litre Cases
to 2022 to 2022 to 2027
Wine 48,072.81 48,106.02 0.1% -0.9% -0.3%
Still Wine 46,502.46 46,470.00 -0.1% -1.1% -0.4%

- Local 45,083.75 45,090.00 0.0% -1.1% -0.5%
- Imported 1,418.71 1,380.00 -2.7% -0.1% 1.4%
Sparkling Wine 1,244.49 1,311.77 5.4% 7.2% 1.7%

- Local 496.00 472.77 -4.7% -3.3% 0.5%
- Imported 748.49 839.00 12.1% 17.9% 2.3%
Fortified Wine 2.00 2.75 37.5% 29.7% 5.8%

- Imported 2.00 2.75 37.5% 29.7% 5.8%
Light Aperitifs 323.71 321.00 -0.8% -1.6% -1.5%

- Local 285.75 283.21 -0.9% -1.2% -1.7%
- Imported 37.96 37.79 -0.4% -4.2% -0.2%
Other Wine 0.15 0.50 233.3% 58.5% 3.7%

- Local 0.00 0.00 - - -
- Imported 0.15 0.50 233.3% 58.5% 3.7%
Source: IWSR

Wines: Share By Owner 2022
Source: IWSR
Wine By Category — Historical and Forecast Growth Rates
Source: IWSR

Wine: Share of On- vs Off-Premise 2022
Source: IWSR
Wines: Ecommerce 2022
Source: IWSR

Wine: Share By Leading Company (Owner) 2022
Source: IWSR
Wines: Leading Brands 2022

000s 9-litre Cases
Source: IWSR

Still Wines Romania
Still Wine: Local vs Imported

Top 10 Countries of Origin Shown
to 2022 to 2022 to 2027
Still Wine 46,502.46 46,470.00 -0.1% -1.1% -0.4%
Local 45,083.75 45,090.00 0.0% -1.1% -0.5%
Imported 1,418.71 1,380.00 -2.7% -0.1% 1.4%

- Moldovan 794.00 728.50 -8.2% 5.6% 1.8%
- Spanish 131.65 170.00 29.1% -13.5% 0.8%
- German 150.05 140.00 -6.7% 5.3% 0.6%
- Italian 139.15 137.60 -1.1% -1.7% 1.1%
- French 80.80 80.55 -0.3% -1.5% 0.5%
- Portuguese 67.00 70.00 4.5% 27.2% 1.4%
- Hungarian 22.90 22.00 -3.9% 18.3% 2.4%
- Bulgarian 9.00 7.00 -22.2% -37.1% 2.7%
- Chilean 5.35 6.80 27.1% -11.1% 3.4%
- Czech Republic 5.00 4.50 -10.0% 0.0% 2.1%
- Others 13.81 13.05 -5.5% -4.0% 2.4%
Source: IWSR
Still Wine: By Price Band

000s 9-litre Cases
Category 2021 2022 Market CAGR 2021 CAGR 2017 CAGR 2022
Share 2022 to 2022 to 2022 to 2027
Still Wine 46,502.46 46,470.00 100.0% -0.1% -1.1% -0.4%
Prestige 0.50 0.75 0.0% 50.0% 20.1% 0.0%

- Imported 0.50 0.75 0.0% 50.0% 20.1% 0.0%
Ultra-Premium 0.30 0.30 0.0% 0.0% -7.4% 3.1%

- Imported 0.30 0.30 0.0% 0.0% -7.4% 3.1%
Super-Premium 731.00 740.08 1.6% 1.2% 1.8% 0.3%

- Local 719.75 728.50 1.6% 1.2% 3.8% 0.3%
- Imported 11.25 11.58 0.0% 2.9% -30.7% 2.7%
Premium 911.60 925.45 2.0% 1.5% 1.1% 0.8%

- Local 850.00 862.80 1.9% 1.5% 3.7% 0.7%
- Imported 61.60 62.65 0.1% 1.7% -16.8% 1.7%
Standard 5,064.06 5,123.05 11.0% 1.2% 5.0% 0.6%

- Local 4,174.00 4,235.00 9.1% 1.5% 3.6% 0.4%
- Imported 890.06 888.05 1.9% -0.2% 13.8% 1.5%
Value 7,875.00 7,992.67 17.2% 1.5% -0.3% -0.1%

- Local 7,560.00 7,694.00 16.6% 1.8% 0.4% -0.2%
- Imported 315.00 298.67 0.6% -5.2% -12.2% 2.2%
Low-Price 31,920.00 31,687.70 68.2% -0.7% -2.2% -0.7%

- Local 31,780.00 31,569.70 67.9% -0.7% -2.2% -0.7%
- Imported 140.00 118.00 0.3% -15.7% 0.2% -1.4%
Source: IWSR

Still Wines Romania
Still Wine: By Colour

000s 9-litre Cases
Source: IWSR
Still Wine: By Colour

000s 9-litre Cases
Category 2021 2022 Market CAGR 2021 CAGR 2017
Share 2022 to 2022 to 2022
Still Wine 46,502.46 46,470.00 100.0% -0.1% -1.1%
- Red 19,450.75 19,370.00 41.7% -0.4% -1.5%

- Rosé 2,404.96 2,480.00 5.3% 3.1% 2.6%
- White 24,646.75 24,620.00 53.0% -0.1% -1.1%
Source: IWSR
Still Wine: New vs Old World

000s 9-litre Cases
Share 2022 to 2022 to 2022
Still Wine 46,502.46 46,470.00 100.0% -0.1% -1.1%
- Old World 46,483.80 46,450.65 100.0% -0.1% -1.1%

- New World 18.66 19.35 0.0% 3.7% -7.0%
Source: IWSR

Still Wines Romania
Still Wine: Selected New World Wine Varietals

000s 9-litre Cases
Share 2022 to 2022 to 2022
- Cabernet Sauvignon 1.57 2.55 14.7% 62.5% 2.9%

- Malbec 1.79 2.04 11.7% 13.7% -27.8%
- Sauvignon Blanc 4.33 1.93 11.1% -55.3% -10.3%
- Carménère 1.47 1.89 10.9% 28.5% 7.1%
- Shiraz/Syrah 1.31 1.50 8.6% 14.5% -0.7%
- Chardonnay 1.26 1.35 7.8% 7.4% 0.3%
- Merlot 0.62 0.36 2.1% -42.3% 22.3%
- Chenin Blanc 0.43 0.34 2.0% -20.9% -
- Pinot Gris/Pinot Grigio 0.25 0.25 1.4% 0.0% 25.9%
- Pinotage 0.47 0.20 1.1% -58.6% -
- Pinot Noir 0.01 0.16 0.9% 3,040.0% 62.2%
- White Zinfandel 0.00 0.00 0.0% - -100.0%
- Zinfandel 0.00 0.00 0.0% - -100.0%
- Other 3.14 4.79 27.6% 52.4% 2.1%
Source: IWSR
Note: Argentinian, Australian, Chilean, New Zealand, S. Africa & US shown. Chinese, Israeli and Uruguayan included in their own
markets

Still Wines Romania
Still Wine: Selected Old World Wines By Region

000s 9-litre Cases
Share 2022 to 2022 to 2022
Spanish 131.65 170.00 27.4% 29.1% -13.5%

- Valencia 5.00 9.25 1.5% 85.0% 29.9%
- Rioja 10.00 3.25 0.5% -67.5% -14.2%
- Navarra 1.00 2.75 0.4% 175.0% 29.7%
- Valdepeñas 2.00 1.75 0.3% -12.5% -16.3%
- Cataluña 1.00 1.50 0.2% 50.0% 3.7%
- Rueda 1.00 1.25 0.2% 25.0% 10.8%
- Ribera Del Duero 0.25 1.00 0.2% 300.0% 32.0%
- Rias Baixas 0.25 0.25 0.0% 0.0% -
- Other 111.15 149.00 24.0% 34.1% -14.9%
German 150.05 140.00 22.6% -6.7% 5.3%

- Rheinhessen 5.50 4.50 0.7% -18.2% 55.2%
- Pfalz 0.50 2.00 0.3% 300.0% 21.7%
- Mosel 2.75 1.50 0.2% -45.5% 43.1%
- Other 141.30 132.00 21.3% -6.6% 4.4%
Italian 139.15 137.60 22.2% -1.1% -1.7%

- Sicilia 17.00 18.50 3.0% 8.8% 65.3%
- Veneto 7.00 17.50 2.8% 150.0% 8.8%
- Toscana 22.00 16.75 2.7% -23.9% -7.7%
- Trentino, Alto Adige & Friuli 3.00 6.00 1.0% 100.0% 14.9%
- Piemonte 1.50 2.00 0.3% 33.3% 9.9%
- Lazio 0.50 0.25 0.0% -50.0% -12.9%
- Other 88.15 76.60 12.4% -13.1% -6.5%
French 80.80 80.55 13.0% -0.3% -1.5%

- Bordeaux 24.00 29.50 4.8% 22.9% 8.6%
- Provence 6.00 8.75 1.4% 45.8% 1.8%
- Rhone Valley 4.00 8.75 1.4% 118.8% 28.5%
- Burgundy 4.00 6.00 1.0% 50.0% 16.9%
- Languedoc-Roussillon 3.00 4.75 0.8% 58.3% 6.3%
- Loire Valley 6.00 4.25 0.7% -29.2% -3.2%
- Alsace 1.00 1.00 0.2% 0.0% 14.9%
- Beaujolais 1.00 0.75 0.1% -25.0% 8.4%
- Other 31.80 16.80 2.7% -47.2% -17.7%
Portuguese 67.00 70.00 11.3% 4.5% 27.2%

- Vinho Verde 4.00 3.50 0.6% -12.5% 47.6%
- Alentejo 0.28 0.25 0.0% -10.7% -
- Dão, Bairrada & Douro 1.00 0.25 0.0% -75.0% 0.0%
- Other 61.72 66.00 10.6% 6.9% 26.7%
Hungarian 22.90 22.00 3.5% -3.9% 18.3%

- Tokaj 22.15 22.00 3.5% -0.7% 19.6%
- Other 0.75 0.00 0.0% -100.0% -100.0%
Source: IWSR
Note: French, German, Hungarian, Italian, Portuguese & Spanish wines shown

Still Wines Romania
Still Wine: Organic Wine

000s 9-litre Cases
Share 2022 to 2022 to 2022
Still Wine 46,502.46 46,470.00 100.0% -0.1% -1.1%
- of Which Organic Wine 445.71 500.00 1.1% 12.2% 6.8%
Source: IWSR
Still Wine: Leading Brands By Category

000s 9-litre Cases
Category Owner 2021 2022 Market CAGR 2021 CAGR 2017
Share 2022 to 2022 to 2022
Still Wine 46,502.46 46,470.00 100.0% -0.1% -1.1%
Still Wine 46,502.46 46,470.00 100.0% -0.1% -1.1%

- Cotnari Cotnari 4,389.00 4,403.00 9.5% 0.3% 1.2%
- Vincon Romania Vincon 3,705.00 3,704.00 8.0% 0.0% 1.4%
- Jidvei Jidvei Winery 1,731.00 1,737.00 3.7% 0.3% 1.0%
- Recas Range Cramele Recas 1,440.00 1,520.55 3.3% 5.6% 1.9%
- Ostrovit Ostrovit 1,194.00 1,198.00 2.6% 0.3% 1.1%
- Purcari Purcari 290.00 270.00 0.6% -6.9% -
- Tohani Tohani 230.00 235.00 0.5% 2.2% -
- Halewood Range Halewood 100.75 102.75 0.2% 2.0% 9.5%
- Bostavan Bostavan 102.00 95.00 0.2% -6.9% -
- Cricova Cricova 89.00 86.00 0.2% -3.4% -
- Felix Solis Felix Solis 35.00 85.66 0.2% 144.7% 5.5%
- Mateus Sogrape 59.00 63.00 0.1% 6.8% 27.6%
- Chenet Grands Chais De France 21.75 22.00 0.0% 1.1% -8.6%
- Tarla 101 BDG 4.00 4.00 0.0% 0.0% -6.2%
- Banfi Banfi 3.15 3.25 0.0% 3.2% -2.7%
- Chateau D'Esclans LVMH 1.75 2.90 0.0% 65.7% 7.7%
- Baron D'Arignac Grands Chais De France 2.35 2.50 0.0% 6.4% -17.1%
- Santa Margherita Santa Margherita 2.00 2.00 0.0% 0.0% -2.8%
- Trapiche Penaflor 1.75 1.75 0.0% 0.0% -11.9%
- St. Stephan's Henkell Freixenet - 1.63 0.0% - -
- Other (Branded) - 33,100.96 32,930.01 70.9% -0.5% -2.3%
Source: IWSR

Still Wines Romania
Still Wine: Leading Owners and Brands

Top 5 Brands Per Owner Shown
Brand Origin 2021 2022 Market CAGR 2021 CAGR 2017
Share 2022 to 2022 to 2022
Cotnari 4,389.00 4,403.00 9.5% 0.3% 1.2%

- Cotnari Romanian 4,389.00 4,403.00 9.5% 0.3% 1.2%
Vincon 3,705.00 3,704.00 8.0% 0.0% 1.4%

- Vincon Romania Romanian 3,705.00 3,704.00 8.0% 0.0% 1.4%
Jidvei Winery 1,731.00 1,737.00 3.7% 0.3% 1.0%

- Jidvei Romanian 1,731.00 1,737.00 3.7% 0.3% 1.0%
Cramele Recas 1,440.00 1,520.55 3.3% 5.6% 1.9%

- Recas Range Romanian 1,440.00 1,520.55 3.3% 5.6% 1.9%
Ostrovit 1,194.00 1,198.00 2.6% 0.3% 1.1%

- Ostrovit Romanian 1,194.00 1,198.00 2.6% 0.3% 1.1%
Purcari 290.00 270.00 0.6% -6.9%

- Purcari Moldovan 290.00 270.00 0.6% -6.9% -
Tohani 230.00 235.00 0.5% 2.2%

- Tohani Romanian 230.00 235.00 0.5% 2.2% -
Halewood 100.75 102.75 0.2% 2.0% 9.5%

- Halewood Range Romanian 100.75 102.75 0.2% 2.0% 9.5%
Bostavan 102.00 95.00 0.2% -6.9%

- Bostavan Moldovan 102.00 95.00 0.2% -6.9% -
Source: IWSR
'000s nine-litre cases

Still Wines Romania
Still Wine: Share Of Leading Owners 2022
Source: IWSR

Sparkling Wines Romania
Sparkling Wine: By Category

000s 9-litre Cases
to 2022 to 2022 to 2027
Sparkling Wine 1,244.49 1,311.77 5.4% 7.2% 1.7%
Champagne 17.04 20.40 19.7% 9.9% 3.3%

Other Sparkling 1,224.70 1,285.47 5.0% 7.0% 1.6%
Low-Alcohol Sparkling Wine 0.20 1.15 475.0% 11.7%
No-Alcohol Sparkling Wine 2.55 4.75 86.3% 56.9% 8.5%
Other Sparkling 1,224.70 1,285.47 5.0% 7.0% 1.6%

- Local 495.50 471.77 -4.8% -3.4% 0.5%
- Imported 729.20 813.70 11.6% 18.1% 2.2%
Source: IWSR
Other Sparkling: By Origin

Top 10 Countries of Origin Shown
to 2022 to 2022 to 2027
Imported 729.20 813.70 11.6% 18.1% 2.2%
- Italian 512.40 597.85 16.7% 17.5% 2.4%

- German 142.50 143.75 0.9% 23.5% 1.0%
- Moldovan 35.00 32.75 -6.4% 32.6% 2.5%
- French 13.45 12.50 -7.1% 8.0% 6.0%
- Hungarian 12.25 12.25 0.0% -1.6% 0.5%
- Spanish 6.40 7.25 13.3% 23.7% 4.0%
- International 1.40 3.00 114.3% 9.0% 0.0%
- Australian 1.90 2.85 50.0% 9.6% 1.0%
- Argentinian 1.75 1.00 -42.9% 32.0% 8.4%
- Austrian 2.00 0.25 -87.5% -32.2% 32.0%
- Others 0.15 0.25 66.7% - 0.0%
Source: IWSR

Sparkling Wine: By Price Band

000s 9-litre Cases
Share 2022 to 2022 to 2022 to 2027
Sparkling Wine 1,244.49 1,311.77 100.0% 5.4% 7.2% 1.7%
Prestige 1.12 1.15 0.1% 2.7% 2.8% 4.7%

- Imported 1.12 1.15 0.1% 2.7% 2.8% 4.7%
Super-Premium 16.47 32.85 2.5% 99.5% 22.1% 2.3%

- Imported 16.47 32.85 2.5% 99.5% 22.1% 2.3%
Premium 36.20 44.02 3.4% 21.6% 14.6% 8.3%

- Local 10.00 11.00 0.8% 10.0% 12.9% 3.0%
- Imported 26.20 33.02 2.5% 26.0% 15.2% 9.8%
Standard 680.70 721.25 55.0% 6.0% 5.7% 1.9%

- Local 377.00 355.77 27.1% -5.6% -1.1% 0.8%
- Imported 303.70 365.48 27.9% 20.3% 16.7% 3.0%
Value 505.50 508.50 38.8% 0.6% 8.2% 0.6%

- Local 104.50 102.00 7.8% -2.4% -10.0% -0.6%
- Imported 401.00 406.50 31.0% 1.4% 19.1% 0.8%
Low-Price 4.50 4.00 0.3% -11.1% -4.4% -2.6%

- Local 4.50 4.00 0.3% -11.1% -4.4% -2.6%
Source: IWSR

Sparkling Wine: Leading Brands By Category

000s 9-litre Cases
Category Owner 2021 2022 Market CAGR CAGR
Share 2021 2017
2022 to 2022 to 2022
Sparkling Wine 1,244.49 1,311.77 100.0% 5.4% 7.2%
Other Sparkling 1,224.70 1,285.47 98.0% 5.0% 7.0%

- Zarea Zarea 171.00 170.00 13.0% -0.6% 0.8%
- Angelli Henkell Freixenet 161.30 139.70 10.6% -13.4% -2.1%
- Dorato Schloss Wachenheim 67.00 65.00 5.0% -3.0% -9.7%
- Mionetto Henkell Freixenet 72.10 64.89 4.9% -10.0% 26.0%
- Riunite Riunite & CIV - 43.26 3.3% - -
- Other (Branded) - 753.30 802.62 61.2% 6.5% 11.4%
Champagne 17.04 20.40 1.6% 19.7% 9.9%

- Moet et Chandon LVMH 10.00 10.45 0.8% 4.5% 9.0%
- Laurent Perrier Laurent Perrier 1.00 2.10 0.2% 110.0% 14.9%
- Veuve Clicquot LVMH 1.25 1.60 0.1% 28.0% 19.7%
- VPM Exclusive Labels Vranken Pommery - 1.50 0.1% - -
Monopole
- Ruinart LVMH 0.10 0.70 0.1% 600.0% 54.3%
- Other (Branded) - 4.69 4.05 0.3% -13.6% 0.2%
No-Alcohol Sparkling Wine 2.55 4.75 0.4% 86.3% 56.9%

- Mionetto Henkell Freixenet 0.85 1.20 0.1% 41.2% -
- Light Live Schloss Wachenheim 0.75 1.00 0.1% 33.3% 20.1%
- Angelli Henkell Freixenet 0.50 0.79 0.1% 58.0% -
- Torley Henkell Freixenet 0.35 0.66 0.1% 88.6% -
- Bottega Bottega - 0.31 0.0% - -
- Other (Branded) - 0.10 0.79 0.1% 690.0% 51.2%
Low-Alcohol Sparkling 0.20 1.15 0.1% 475.0%

Wine
- Cosmopolitan Diva Amber Beverage Group - 0.66 0.1% - -
- Torley Henkell Freixenet 0.20 0.45 0.0% 125.0% -
- Other (Branded) - - 0.04 0.0% - -
Source: IWSR

Light Aperitifs Romania
Light Aperitifs: By Price Band

000s 9-litre Cases
Share 2022 to 2022 to 2022 to 2027
Light Aperitifs 323.71 321.00 100.0% -0.8% -1.6% -1.5%
Super-Premium 0.01 0.05 0.0% 400.0% 0.0%

- Imported 0.01 0.05 0.0% 400.0% - 0.0%
Premium 0.70 1.15 0.4% 64.3% 15.9% 1.7%

- Imported 0.70 1.15 0.4% 64.3% 15.9% 1.7%
Standard 310.00 307.80 95.9% -0.7% -1.4% -1.4%

- Local 272.75 271.21 84.5% -0.6% -0.9% -1.5%
- Imported 37.25 36.59 11.4% -1.8% -4.6% -0.2%
Value 13.00 12.00 3.7% -7.7% -6.5% -4.6%

- Local 13.00 12.00 3.7% -7.7% -6.5% -4.6%
- Imported 0.00 0.00 0.0% - - -
Source: IWSR
Light Aperitifs: Leading Owners and Brands

Brand Category 2021 2022 Market CAGR 2021 CAGR 2017
Share 2022 to 2022 to 2022
Henkell Freixenet 133.50 136.53 42.5% 2.3% 6.7%

- Angelli Fruit-Based Aperitifs 74.00 79.82 24.9% 7.9% -
- Angelli Vermouth 59.50 56.71 17.7% -4.7% -10.5%
Sorau 137.00 132.00 41.1% -3.6% -6.2%

- Garrone Vermouth 137.00 132.00 41.1% -3.6% -6.2%
Bacardi 20.05 21.50 6.7% 7.2% 5.5%

- Martini Vermouth 16.30 18.50 5.8% 13.5% 2.4%
- Martini Fiero Vermouth 3.75 3.00 0.9% -20.0% -
Prodal 11.00 10.00 3.1% -9.1% -7.0%

- Rose Mary Vermouth 11.00 10.00 3.1% -9.1% -7.0%
Prodvinalco 5.50 5.50 1.7% 0.0% -7.2%

- Prodvinalco Vermouth 5.50 5.50 1.7% 0.0% -7.2%
Senator Wine 4.50 4.50 1.4% 0.0% -1.3%

- Senator Vermouth 4.50 4.50 1.4% 0.0% -1.3%
Campari 4.10 3.90 1.2% -4.9% -23.7%

- Cinzano Vermouth 4.10 3.90 1.2% -4.9% -23.7%
- Riccadonna Vermouth 0.00 0.00 0.0% - -
- Barbero Vermouth - - - - -
Zarea 2.25 2.50 0.8% 11.1% -6.0%

- Zarea Vermouth 2.25 2.50 0.8% 11.1% -6.0%
Source: IWSR

Light Aperitifs: Leading Owners and Brands (Continued...)

Share 2022 to 2022 to 2022
Pernod Ricard 0.50 0.65 0.2% 30.0% 0.0%
- Lillet Wine Aperitifs 0.50 0.65 0.2% 30.0% 3.4%
- Dubonnet Wine Aperitifs - 0.00 0.0% - -100.0%
Source: IWSR
Light Aperitifs: Share Of Leading Owners 2022
Source: IWSR
Light Aperitifs: Leading Brands By Category

000s 9-litre Cases
Share 2022 to 2022 to 2022
Light Aperitifs 323.71 321.00 100.0% -0.8% -1.6%
Vermouth 248.71 239.85 74.7% -3.6% -7.1%

- Garrone Sorau 137.00 132.00 41.1% -3.6% -6.2%
- Angelli Henkell Freixenet 59.50 56.71 17.7% -4.7% -10.5%
- Martini Bacardi 16.30 18.50 5.8% 13.5% 2.4%
- Rose Mary Prodal 11.00 10.00 3.1% -9.1% -7.0%
- Prodvinalco Prodvinalco 5.50 5.50 1.7% 0.0% -7.2%
- Other (Branded) - 19.41 17.14 5.3% -11.7% -8.9%
Fruit-Based Aperitifs 74.00 80.00 24.9% 8.1%

- Angelli Henkell Freixenet 74.00 79.82 24.9% 7.9% -
- Other (Branded) - - 0.18 0.1% - -
Source: IWSR

Light Aperitifs: Leading Brands By Category (Continued...)

000s 9-litre Cases
Share 2022 to 2022 to 2022
Wine Aperitifs 1.00 1.15 0.4% 15.0% 8.9%
- Lillet Pernod Ricard 0.50 0.65 0.2% 30.0% 3.4%
- Dubonnet Pernod Ricard - 0.00 0.0% - -100.0%
- Other (Branded) - 0.50 0.50 0.2% 0.0% 38.0%
Source: IWSR

Spirits Summary Romania
Spirits: Consumption Summary

000s 9-litre Cases
to 2022 to 2022 to 2027
Spirits 11,711.77 11,628.59 -0.7% -0.6% -1.6%
Whisky 701.62 853.84 21.7% 8.2% 2.0%

- Scotch 499.76 565.24 13.1% 5.9% 2.0%
- US Whiskey 151.15 213.00 40.9% 10.5% 0.8%
- Canadian Whisky 0.35 0.50 42.9% 0.0% 0.0%
- Irish Whiskey 49.80 73.90 48.4% 28.3% 5.3%
- Japanese Whisky 0.16 0.95 493.8% 80.2% 1.0%
- Other Whisky 0.40 0.25 -37.5% -23.4% -2.5%
Gin and Genever 131.34 174.00 32.5% 17.6% 5.4%

- Gin 131.34 174.00 32.5% 17.6% 5.4%
Vodka 2,603.58 2,415.00 -7.2% -1.1% -3.8%

- Vodka 2,603.58 2,415.00 -7.2% -1.1% -3.8%
Agave-Based 18.47 22.75 23.2% 2.9% 7.9%

- Tequila 18.37 22.45 22.2% 2.6% 7.8%
- Mezcal 0.10 0.30 200.0% 43.1% 14.9%
Rum 112.75 155.10 37.6% 23.0% 4.5%

- Rum 112.75 155.10 37.6% 23.0% 4.5%
Cane 0.25 0.25 0.0% 0.0% 0.0%

- Cane 0.25 0.25 0.0% 0.0% 0.0%
Brandy 2,055.92 2,024.39 -1.5% 2.9% -1.2%

- Cognac/Armagnac 12.26 16.50 34.6% 20.5% 3.4%
- Other Brandy 2,043.66 2,007.89 -1.8% 2.8% -1.3%
Flav. Spirits 6,087.84 5,982.76 -1.7% -2.9% -1.8%

- Liqueurs 565.54 558.11 -1.3% -0.8% -1.4%
- Bitters/Spirit Aperitifs 210.90 233.00 10.5% 6.1% 1.5%
- Aniseed 1.65 1.65 0.0% -11.3% -2.6%
- Fruit Eaux-de-Vie 5,309.75 5,190.00 -2.3% -3.5% -2.0%
No Alcohol Spirits 0.50 24.6%

- No-Alcohol Spirits - 0.50 - - 24.6%
Source: IWSR

Spirits: Local vs Imported

000s 9-litre Cases
to 2022 to 2022 to 2027
Spirits 11,711.77 11,628.59 -0.7% -0.6% -1.6%
Whisky 701.62 853.84 21.7% 8.2% 2.0%

- Local 0.00 0.00 - - -
- Imported 701.62 853.84 21.7% 8.2% 2.0%
Gin and Genever 131.34 174.00 32.5% 17.6% 5.4%

- Local 66.00 67.09 1.7% 3.8% 0.6%
- Imported 65.34 106.91 63.6% 37.8% 8.0%
Vodka 2,603.58 2,415.00 -7.2% -1.1% -3.8%

- Local 2,353.35 2,118.45 -10.0% -1.5% -4.5%
- Imported 250.23 296.55 18.5% 2.4% 0.3%
Agave-Based 18.47 22.75 23.2% 2.9% 7.9%

- Imported 18.47 22.75 23.2% 2.9% 7.9%
Rum 112.75 155.10 37.6% 23.0% 4.5%

- Local 3.50 3.65 4.3% 39.5% 2.8%
- Imported 109.25 151.45 38.6% 22.8% 4.5%
Cane 0.25 0.25 0.0% 0.0% 0.0%

- Imported 0.25 0.25 0.0% 0.0% 0.0%
Brandy 2,055.92 2,024.39 -1.5% 2.9% -1.2%

- Local 1,977.75 1,931.50 -2.3% 2.3% -1.9%
- Imported 78.17 92.89 18.8% 24.9% 9.9%
Flav. Spirits 6,087.84 5,982.76 -1.7% -2.9% -1.8%

- Local 5,782.51 5,634.08 -2.6% -3.3% -2.1%
- Imported 305.33 348.68 14.2% 5.4% 1.9%
No Alcohol Spirits 0.50 24.6%

- Imported - 0.50 - - 24.6%
Source: IWSR

Spirits: Price Band Analysis

000s 9-litre Cases
Category 2018 2021 2022 Market Market Market
Share 2018 Share 2021 Share 2022
Spirits 12,146.25 11,711.77 11,628.59 100.0% 100.0% 100.0%
Prestige-Plus 0.05 0.11 0.21 0.0% 0.0% 0.0%

- Whisky 0.05 0.11 0.19 0.0% 0.0% 0.0%
- Brandy - - 0.02 - - 0.0%
Prestige 1.25 2.43 2.98 0.0% 0.0% 0.0%

- Whisky 0.75 1.24 1.31 0.0% 0.0% 0.0%
- Agave-Based - - 0.03 - - 0.0%
- Rum 0.10 0.36 0.45 0.0% 0.0% 0.0%
- Brandy 0.40 0.83 1.19 0.0% 0.0% 0.0%
Ultra-Premium 19.86 29.56 43.75 0.2% 0.3% 0.4%

- Whisky 10.07 12.36 14.78 0.1% 0.1% 0.1%
- Gin and Genever 0.50 2.22 4.05 0.0% 0.0% 0.0%
- Vodka 5.40 5.05 6.41 0.0% 0.0% 0.1%
- Agave-Based 0.21 0.90 1.36 0.0% 0.0% 0.0%
- Rum 0.65 3.70 10.19 0.0% 0.0% 0.1%
- Brandy 2.97 4.88 6.36 0.0% 0.0% 0.1%
- Flav. Spirits 0.06 0.45 0.60 0.0% 0.0% 0.0%
Super-Premium 38.66 81.00 85.90 0.3% 0.7% 0.7%

- Whisky 20.28 25.00 27.91 0.2% 0.2% 0.2%
- Gin and Genever 3.70 3.67 8.89 0.0% 0.0% 0.1%
- Vodka 2.85 3.75 7.10 0.0% 0.0% 0.1%
- Agave-Based 0.25 1.04 0.45 0.0% 0.0% 0.0%
- Rum - 2.61 13.23 - 0.0% 0.1%
- Brandy 11.53 44.86 28.01 0.1% 0.4% 0.2%
- Flav. Spirits 0.05 0.07 0.31 0.0% 0.0% 0.0%
Premium 209.78 263.48 411.82 1.7% 2.2% 3.5%

- Whisky 164.09 193.12 268.09 1.4% 1.6% 2.3%
- Gin and Genever 6.80 17.40 40.13 0.1% 0.1% 0.3%
- Vodka 2.00 1.95 3.60 0.0% 0.0% 0.0%
- Agave-Based 1.49 2.03 3.10 0.0% 0.0% 0.0%
- Rum 4.50 10.28 19.83 0.0% 0.1% 0.2%
- Cane - 0.00 0.00 - 0.0% 0.0%
- Brandy 6.40 7.70 34.58 0.1% 0.1% 0.3%
- Flav. Spirits 24.50 31.00 42.19 0.2% 0.3% 0.4%
- No Alcohol Spirits - - 0.30 - - 0.0%
Standard 1,875.15 2,027.97 2,200.94 15.4% 17.3% 18.9%

- Whisky 412.21 441.74 512.38 3.4% 3.8% 4.4%
- Gin and Genever 42.85 72.30 85.93 0.4% 0.6% 0.7%
- Vodka 575.60 641.06 687.39 4.7% 5.5% 5.9%
- Agave-Based 19.05 14.50 17.81 0.2% 0.1% 0.2%
- Rum 59.45 94.90 110.55 0.5% 0.8% 1.0%
- Cane 0.50 0.25 0.25 0.0% 0.0% 0.0%
- Brandy 62.10 85.20 87.59 0.5% 0.7% 0.8%
- Flav. Spirits 703.39 678.02 698.84 5.8% 5.8% 6.0%
- No Alcohol Spirits - - 0.20 - - 0.0%
Source: IWSR

Spirits: Price Band Analysis (Continued...)

000s 9-litre Cases
Value 3,100.50 3,098.97 2,995.74 25.5% 26.5% 25.8%
- Whisky 28.55 28.05 29.18 0.2% 0.2% 0.3%
- Gin and Genever 31.40 35.75 35.00 0.3% 0.3% 0.3%
- Vodka 607.40 545.02 524.75 5.0% 4.7% 4.5%
- Rum 0.30 0.40 0.35 0.0% 0.0% 0.0%
- Brandy 1,837.90 1,911.45 1,865.64 15.1% 16.3% 16.0%
- Flav. Spirits 594.95 578.30 540.82 4.9% 4.9% 4.7%
Low-Price 6,901.00 6,208.25 5,887.25 56.8% 53.0% 50.6%

- Vodka 1,401.00 1,406.75 1,185.75 11.5% 12.0% 10.2%
- Rum - 0.50 0.50 - 0.0% 0.0%
- Brandy - 1.00 1.00 - 0.0% 0.0%
- Flav. Spirits 5,500.00 4,800.00 4,700.00 45.3% 41.0% 40.4%
Source: IWSR
Spirits: Share of On- vs Off-Premise 2022
Source: IWSR

Spirits: Ecommerce 2022
Source: IWSR
Spirits: Share By Owner 2022
Source: IWSR

Spirits By Category - Historical and Forecast Growth
Source: IWSR
Spirits: Share By Category
Source: IWSR

Spirits: Share By Price Band
Source: IWSR
Spirits: Leading Brands 2022

000s 9-litre Cases
Source: IWSR

Whisky Romania
Whisky: Consumption By Price Band

000s 9-litre Cases
Share 2022 to 2022 to 2022 to 2027
Whisky 701.62 853.84 100.0% 21.7% 8.2% 2.0%
Scotch 499.76 565.24 66.2% 13.1% 5.9% 2.0%

- Prestige-Plus 0.11 0.19 0.0% 72.7% 30.6% 5.6%
- Prestige 1.24 1.30 0.2% 4.8% 17.1% 5.5%
- Ultra-Premium 11.96 13.76 1.6% 15.1% 9.1% 5.2%
- Super-Premium 21.19 24.50 2.9% 15.6% 11.5% 3.2%
- Premium 55.62 70.50 8.3% 26.8% 15.2% 1.8%
- Standard 381.89 425.99 49.9% 11.5% 4.6% 2.2%
- Value 27.75 29.00 3.4% 4.5% 2.3% -2.2%
US Whiskey 151.15 213.00 24.9% 40.9% 10.5% 0.8%

- Prestige - 0.01 0.0% - - 0.0%
- Ultra-Premium 0.30 0.46 0.1% 53.3% 35.7% 5.5%
- Super-Premium 1.40 2.20 0.3% 57.1% 8.7% 4.6%
- Premium 134.10 192.58 22.6% 43.6% 11.6% 0.8%
- Standard 15.35 17.75 2.1% 15.6% 1.5% 0.6%
- Value 0.00 0.00 0.0% - -100.0% -
Canadian Whisky 0.35 0.50 0.1% 42.9% 0.0% 0.0%

- Premium 0.05 0.05 0.0% 0.0% -27.5% 0.0%
- Standard 0.25 0.40 0.0% 60.0% 51.6% 0.0%
- Value 0.05 0.05 0.0% 0.0% -24.2% 0.0%
Irish Whiskey 49.80 73.90 8.7% 48.4% 28.3% 5.3%

- Ultra-Premium - 0.11 0.0% - - 17.8%
- Super-Premium 2.30 1.11 0.1% -51.7% 7.9% 15.2%
- Premium 3.35 4.44 0.5% 32.5% 66.2% 2.2%
- Standard 44.15 68.24 8.0% 54.6% 27.6% 5.2%
Japanese Whisky 0.16 0.95 0.1% 493.8% 80.2% 1.0%

- Ultra-Premium 0.05 0.35 0.0% 600.0% - 2.7%
- Super-Premium 0.11 0.10 0.0% -9.1% 14.9% 0.0%
- Premium - 0.50 0.1% - - 0.0%
Other Whisky 0.40 0.25 0.0% -37.5% -23.4% -2.5%

- Prestige-Plus - - - - - -
- Ultra-Premium 0.05 0.10 0.0% 100.0% 20.1% 0.0%
- Premium - 0.02 0.0% - - 0.0%
- Standard 0.10 0.00 0.0% -100.0% -100.0% -
- Value 0.25 0.13 0.0% -48.0% -23.9% -5.1%
Source: IWSR

Whisky Romania
Whisky: Leading Owners and Brands

Top 10 Brands Shown
Share 2022 to 2022 to 2022
Pernod Ricard 226.58 277.68 32.5% 22.6% 14.2%

- Ballantine's Scotch 128.37 146.40 17.1% 14.0% 10.1%
- Jameson Irish Whiskey 45.80 70.55 8.3% 54.0% 30.5%
- Chivas Scotch 35.41 40.57 4.8% 14.6% 12.7%
- Long John Scotch 9.75 11.25 1.3% 15.4% 9.3%
- The Glenlivet Scotch 4.40 4.40 0.5% 0.0% 14.4%
- Passport Scotch 2.10 2.85 0.3% 35.7% 12.2%
- Aberlour Scotch 0.09 0.91 0.1% 911.1% 24.8%
- Redbreast Irish Whiskey 0.30 0.35 0.0% 16.7% 42.3%
- Royal Salute by Chivas Scotch 0.30 0.32 0.0% 6.7% 9.9%
- Longmorn Scotch 0.04 0.05 0.0% 25.0% -
- Others - 0.02 0.03 0.0% 50.0% -26.5%
Diageo 217.62 251.35 29.4% 15.5% 5.5%

- J&B Scotch 140.00 159.00 18.6% 13.6% 2.9%
- Johnnie Walker Scotch 71.55 84.40 9.9% 18.0% 11.4%
- Cardhu Scotch 1.60 2.86 0.3% 78.8% 27.5%
- The Singleton Scotch 1.50 2.17 0.3% 44.7% 38.2%
- Bulleit US Whiskey 1.00 1.08 0.1% 8.0% 33.0%
- Haig Scotch 0.00 0.50 0.1% - -
- VAT 69 Scotch 0.20 0.40 0.0% 100.0% -21.5%
- Talisker Scotch 0.20 0.33 0.0% 65.0% -16.4%
- Dimple Scotch 0.50 0.20 0.0% -60.0% -7.8%
- Dalwhinnie Scotch 0.08 0.11 0.0% 37.5% -
- Others - 0.99 0.30 0.0% -69.7% -19.2%
Brown-Forman 132.37 192.36 22.5% 45.3% 11.8%

- Jack Daniel's US Whiskey 131.90 191.39 22.4% 45.1% 11.7%
- Woodford Reserve US Whiskey 0.25 0.43 0.1% 72.0% 53.8%
- Slane Irish Whiskey 0.15 0.30 0.0% 100.0% -
- The GlenDronach Scotch 0.05 0.13 0.0% 160.0% -
- Benriach Scotch 0.02 0.10 0.0% 400.0% -
- Glenglassaugh Scotch 0.00 0.01 0.0% - -
William Grant & Sons 28.41 32.59 3.8% 14.7% -1.4%

- Grant's Scotch 10.08 14.87 1.7% 47.5% -5.9%
- Glenfiddich Scotch 14.98 14.02 1.6% -6.4% 2.7%
- Monkey Shoulder Scotch 0.65 1.70 0.2% 161.5% 39.7%
- Balvenie Scotch 1.20 1.65 0.2% 37.5% 5.9%
- Tullamore Dew Irish Whiskey 1.50 0.35 0.0% -76.7% -19.1%
- Hudson US Whiskey 0.00 0.00 0.0% - -100.0%
- Clan MacGregor Scotch 0.00 0.00 0.0% - -
Beam Suntory 24.15 28.36 3.3% 17.4% -4.5%

- Jim Beam US Whiskey 15.45 17.90 2.1% 15.9% 2.1%
- Teacher's Scotch 8.00 9.86 1.2% 23.3% -12.3%
- Auchentoshan Scotch 0.30 0.18 0.0% -40.0% -
- Maker's Mark US Whiskey 0.30 0.16 0.0% -46.7% -14.5%
- Laphroaig Scotch 0.10 0.12 0.0% 20.0% -9.7%
- Kilbeggan Irish Whiskey - 0.10 0.0% - -
- Connemara Irish Whiskey - 0.02 0.0% - -
- Ardmore Scotch - 0.02 0.0% - -
- Canadian Club Canadian Whisky 0.00 0.00 0.0% - -
Source: IWSR

Whisky Romania
Whisky: Leading Owners and Brands (Continued...)

Top 10 Brands Shown
Share 2022 to 2022 to 2022
La Martiniquaise 16.25 18.12 2.1% 11.5% 14.7%
- Label 5 Scotch 9.00 12.22 1.4% 35.8% 6.1%
- William Peel Scotch 4.75 2.84 0.3% -40.2% -
- Glen Moray Scotch 0.80 1.11 0.1% 38.8% -
- Cutty Sark Scotch 1.00 1.00 0.1% 0.0% -
- Glen Turner Scotch 0.70 0.67 0.1% -4.3% -
- Sir Edward's Scotch 0.00 0.28 0.0% - 47.6%
Edrington 5.35 6.26 0.7% 17.0% 41.1%

- Famous Grouse Scotch 4.35 5.00 0.6% 14.9% 49.5%
- The Macallan Scotch 0.50 0.75 0.1% 50.0% 20.1%
- Highland Park Scotch 0.30 0.36 0.0% 20.0% 19.1%
- Naked Grouse Scotch 0.20 0.15 0.0% -25.0% -
- Blue Eagle Scotch 0.00 0.00 0.0% - -
LVMH 1.02 2.49 0.3% 144.1% 48.1%

- Glenmorangie Scotch 1.00 2.32 0.3% 132.0% 50.5%
- Ardbeg Scotch 0.02 0.17 0.0% 750.0% 27.7%
Bacardi 0.48 1.25 0.1% 160.4% 7.5%

- Dewar's Scotch 0.16 0.65 0.1% 306.3% 12.5%
- William Lawson's Scotch 0.30 0.50 0.1% 66.7% 0.0%
- Aberfeldy Scotch 0.02 0.10 0.0% 400.0% 58.5%
Source: IWSR
Whisky: Share Of Leading Owners 2022
Source: IWSR

Whisky Romania
Whisky: Leading Brands By Category

000s 9-litre Cases
Share 2022 to 2022 to 2022
Whisky 701.62 853.84 100.0% 21.7% 8.2%
Scotch 499.76 565.24 66.2% 13.1% 5.9%

- J&B Diageo 140.00 159.00 18.6% 13.6% 2.9%
- Ballantine's Pernod Ricard 128.37 146.40 17.1% 14.0% 10.1%
- Johnnie Walker Diageo 71.55 84.40 9.9% 18.0% 11.4%
- Chivas Pernod Ricard 35.41 40.57 4.8% 14.6% 12.7%
- Grant's William Grant & Sons 10.08 14.87 1.7% 47.5% -5.9%
- Glenfiddich William Grant & Sons 14.98 14.02 1.6% -6.4% 2.7%
- Label 5 La Martiniquaise 9.00 12.22 1.4% 35.8% 6.1%
- Long John Pernod Ricard 9.75 11.25 1.3% 15.4% 9.3%
- Teacher's Beam Suntory 8.00 9.86 1.2% 23.3% -12.3%
- Famous Grouse Edrington 4.35 5.00 0.6% 14.9% 49.5%
- Other (Branded) - 68.27 67.65 7.9% -0.9% 3.8%
US Whiskey 151.15 213.00 24.9% 40.9% 10.5%

- Jack Daniel's Brown-Forman 131.90 191.39 22.4% 45.1% 11.7%
- Jim Beam Beam Suntory 15.45 17.90 2.1% 15.9% 2.1%
- Bulleit Diageo 1.00 1.08 0.1% 8.0% 33.0%
- Wild Turkey Campari 0.50 0.45 0.1% -10.0% -2.9%
- Woodford Reserve Brown-Forman 0.25 0.43 0.1% 72.0% 53.8%
- Four Roses Kirin 0.20 0.30 0.0% 50.0% 8.4%
- Maker's Mark Beam Suntory 0.30 0.16 0.0% -46.7% -14.5%
- Yellowstone MGP - 0.02 0.0% - -
- Rebel Yell MGP - 0.02 0.0% - -
- Southern Comfort Sazerac 0.00 0.00 0.0% - -
- Pennypacker Borco 0.00 0.00 0.0% - -100.0%
- Hudson William Grant & Sons 0.00 0.00 0.0% - -100.0%
- 3 Hogs Endeavour Group 0.00 0.00 0.0% - -100.0%
- Other (Branded) - 1.55 1.25 0.1% -19.4% -2.5%
Irish Whiskey 49.80 73.90 8.7% 48.4% 28.3%

- Jameson Pernod Ricard 45.80 70.55 8.3% 54.0% 30.5%
- Bushmills Proximo 0.60 1.00 0.1% 66.7% 8.0%
- Teeling Teeling 0.50 0.50 0.1% 0.0% 65.7%
- Tullamore Dew William Grant & Sons 1.50 0.35 0.0% -76.7% -19.1%
- Redbreast Pernod Ricard 0.30 0.35 0.0% 16.7% 42.3%
- Slane Brown-Forman 0.15 0.30 0.0% 100.0% -
- The Pogues Halewood 0.10 0.10 0.0% 0.0% -7.8%
- Roe & Co Diageo 0.30 0.10 0.0% -66.7% -
- Kilbeggan Beam Suntory - 0.10 0.0% - -
- Irishman Amber Beverage Group - 0.08 0.0% - -
- Other (Branded) - 0.55 0.47 0.1% -14.5% -6.3%
Japanese Whisky 0.16 0.95 0.1% 493.8% 80.2%

- Tenjaku Tenjaku - 0.50 0.1% - -
- Hatozaki Kaikyo Distillery - 0.30 0.0% - -
- Akashi Akashi Shuzo 0.10 0.10 0.0% 0.0% 14.9%
- Kamiki Kamiki 0.05 0.05 0.0% 0.0% -
- Mars Hombo Shuzo 0.01 0.00 0.0% -100.0% -
- Other (Branded) - 0.00 0.00 0.0% - -
Source: IWSR

Whisky Romania
Whisky: Leading Brands By Category (Continued...)

000s 9-litre Cases
Share 2022 to 2022 to 2022
Canadian Whisky 0.35 0.50 0.1% 42.9% 0.0%
- Fireball Cinnamon Sazerac 0.20 0.40 0.0% 100.0% -
- Canadian Club Beam Suntory 0.00 0.00 0.0% - -
- Canadian Special Old Pernod Ricard 0.00 0.00 0.0% - -
- Crown Royal Diageo 0.00 0.00 0.0% - -100.0%
- Other (Branded) - 0.15 0.10 0.0% -33.3% -18.6%
Other Whisky 0.40 0.25 0.0% -37.5% -23.4%

- Kavalan King Car 0.05 0.10 0.0% 100.0% 20.1%
- Bain's Cape Mountain Heineken - 0.02 0.0% - -
- Golden Age R. Jelinek 0.00 0.00 0.0% - -
- Golden Arms Grands Chais De France 0.00 0.00 0.0% - -
- Johnny's Old Castle Scandic 0.00 0.00 0.0% - -
- Old Smuggler Campari 0.10 0.00 0.0% -100.0% -100.0%
- Royal Smith IPCO 0.00 0.00 0.0% - -
- Other (Branded) - 0.25 0.13 0.0% -48.0% -23.9%
Source: IWSR

Whisky Romania
Whisky: Leading Distributor Portfolios

Top 10 Brands Shown For Distributors Over 1%
Distributor Owner 2021 2022 Market CAGR 2021 CAGR 2017
Share 2022 to 2022 to 2022
Whisky 701.62 853.84 100.0% 21.7% 8.2%
Pernod Ricard 226.78 277.98 32.6% 22.6% 14.2%

- Ballantine's Scotch Pernod Ricard 128.37 146.40 17.1% 14.0% 10.1%
- Jameson Irish Whiskey Pernod Ricard 45.80 70.55 8.3% 54.0% 30.5%
- Chivas Scotch Pernod Ricard 35.41 40.57 4.8% 14.6% 12.7%
- Long John Scotch Pernod Ricard 9.75 11.25 1.3% 15.4% 9.3%
- The Glenlivet Scotch Pernod Ricard 4.40 4.40 0.5% 0.0% 14.4%
- Passport Scotch Pernod Ricard 2.10 2.85 0.3% 35.7% 12.2%
- Aberlour Scotch Pernod Ricard 0.09 0.91 0.1% 911.1% 24.8%
- Redbreast Irish Whiskey Pernod Ricard 0.30 0.35 0.0% 16.7% 42.3%
- Royal Salute by Chivas Scotch Pernod Ricard 0.30 0.32 0.0% 6.7% 9.9%
- Four Roses US Whiskey Kirin 0.20 0.30 0.0% 50.0% 8.4%
- Others - 0.06 0.08 0.0% 33.3% -10.6%
PPD 218.07 250.74 29.4% 15.0% 5.4%

- J&B Scotch Diageo 140.00 159.00 18.6% 13.6% 2.9%
- Johnnie Walker Scotch Diageo 71.15 84.40 9.9% 18.6% 11.4%
- The Singleton Scotch Diageo 1.50 1.60 0.2% 6.7% 30.1%
- Cardhu Scotch Diageo 1.60 1.60 0.2% 0.0% 13.5%
- Bushmills Irish Whiskey Proximo 0.60 1.00 0.1% 66.7% 8.0%
- Bulleit US Whiskey Diageo 1.00 0.90 0.1% -10.0% 28.2%
- Haig Scotch Diageo 0.00 0.50 0.1% - -
- VAT 69 Scotch Diageo 0.20 0.40 0.0% 100.0% -21.5%
- Fireball Cinnamon Canadian Whisky Sazerac 0.20 0.40 0.0% 100.0% -
- Talisker Scotch Diageo 0.20 0.33 0.0% 65.0% -16.4%
- Others - 1.62 0.61 0.1% -62.3% -16.8%
BDG 133.13 194.10 22.7% 45.8% 11.8%

- Jack Daniel's US Whiskey Brown-Forman 131.90 191.30 22.4% 45.0% 11.6%
- Dewar's Scotch Bacardi 0.16 0.65 0.1% 306.3% 12.5%
- William Lawson's Scotch Bacardi 0.30 0.50 0.1% 66.7% 0.0%
- Woodford Reserve US Whiskey Brown-Forman 0.25 0.40 0.0% 60.0% 51.6%
- Hatozaki Japanese Whisky Kaikyo Distillery - 0.30 0.0% - -
- Slane Irish Whiskey Brown-Forman 0.15 0.30 0.0% 100.0% -
- The GlenDronach Scotch Brown-Forman 0.05 0.10 0.0% 100.0% -
- Kavalan Whisky King Car 0.05 0.10 0.0% 100.0% 20.1%
- Octomore Scotch Rémy Cointreau 0.10 0.10 0.0% 0.0% 58.5%
- Bruichladdich Scotch Rémy Cointreau 0.09 0.10 0.0% 11.1% 38.0%
- Others - 0.08 0.25 0.0% 212.5% 52.8%
Alexandrion 44.07 48.78 5.7% 10.7% -1.3%

- Jim Beam US Whiskey Beam Suntory 15.45 17.90 2.1% 15.9% 2.1%
- Glenfiddich Scotch William Grant & Sons 14.98 13.97 1.6% -6.7% 2.6%
- Grant's Scotch William Grant & Sons 10.08 13.45 1.6% 33.4% -7.8%
- Monkey Shoulder Scotch William Grant & Sons 0.65 1.70 0.2% 161.5% 39.7%
- Balvenie Scotch William Grant & Sons 1.20 1.19 0.1% -0.8% -0.8%
- Tullamore Dew Irish Whiskey William Grant & Sons 1.50 0.34 0.0% -77.3% -19.6%
- Loch Lomond Scotch Loch Lomond Group 0.11 0.13 0.0% 18.2% -8.3%
- The Pogues Irish Whiskey Halewood 0.10 0.10 0.0% 0.0% -7.8%
- Pennypacker US Whiskey Borco 0.00 0.00 0.0% - -100.0%
- High Commissioner Scotch Loch Lomond Group 0.00 0.00 0.0% - -100.0%
- Hudson US Whiskey William Grant & Sons 0.00 0.00 0.0% - -100.0%
- Glengarry Scotch Loch Lomond Group 0.00 0.00 0.0% - -100.0%
- 3 Hogs US Whiskey Endeavour Group 0.00 0.00 0.0% - -100.0%
- Others - 0.00 0.00 0.0% - -100.0%
Source: IWSR

Whisky Romania
Whisky: Leading Distributor Portfolios (Continued...)

Share 2022 to 2022 to 2022
Granddis 10.00 13.22 1.5% 32.2% 7.8%
- Label 5 Scotch La Martiniquaise 9.00 12.22 1.4% 35.8% 6.1%
- Cutty Sark Scotch La Martiniquaise 1.00 1.00 0.1% 0.0% -
Simba Invest 9.20 11.52 1.3% 25.2% -10.1%

- Teacher's Scotch Beam Suntory 8.00 9.86 1.2% 23.3% -12.3%
- Teeling Irish Whiskey Teeling 0.50 0.50 0.1% 0.0% 65.7%
- Tenjaku Japanese Whisky Tenjaku - 0.50 0.1% - -
- Auchentoshan Scotch Beam Suntory 0.30 0.18 0.0% -40.0% -
- Maker's Mark US Whiskey Beam Suntory 0.30 0.16 0.0% -46.7% -14.5%
- Laphroaig Scotch Beam Suntory 0.10 0.12 0.0% 20.0% -9.7%
- Kilbeggan Irish Whiskey Beam Suntory - 0.10 0.0% - -
- Connemara Irish Whiskey Beam Suntory - 0.02 0.0% - -
- Drumshanbo Irish Whiskey The Shed Distillery - 0.02 0.0% - -
- Ardmore Scotch Beam Suntory - 0.02 0.0% - -
- Rebel Yell US Whiskey MGP - 0.02 0.0% - -
- Yellowstone US Whiskey MGP - 0.02 0.0% - -
- Others - - - - - -
Source: IWSR
Whisky: Key Brand Performance 2022 vs 2021
Source: IWSR

Gin and Genever Romania
Gin and Genever: Consumption By Price Band

000s 9-litre Cases
Share 2022 to 2022 to 2022 to 2027
Gin and Genever 131.34 174.00 100.0% 32.5% 17.6% 5.4%
Gin 131.34 174.00 100.0% 32.5% 17.6% 5.4%

- Ultra-Premium 2.22 4.05 2.3% 82.4% 109.6% 11.6%
- Super-Premium 3.67 8.89 5.1% 142.2% 23.1% 12.1%
- Premium 17.40 40.13 23.1% 130.6% 54.9% 8.0%
- Standard 72.30 85.93 49.4% 18.9% 16.3% 5.3%
- Value 35.75 35.00 20.1% -2.1% 3.7% -1.3%
Source: IWSR
Gin and Genever: Leading Owners and Brands

Top 10 Brands Shown
Share 2022 to 2022 to 2022
Pernod Ricard 25.80 35.72 20.5% 38.4% 38.0%

- Beefeater Gin 24.20 32.30 18.6% 33.5% 35.4%
- Malfy Gin 0.60 1.60 0.9% 166.7% -
- Monkey 47 Gin 0.80 1.25 0.7% 56.3% 128.7%
- Plymouth Gin 0.20 0.55 0.3% 175.0% -
- Ki No Bi Gin - 0.02 0.0% - -
- Seagram's Gin 0.00 0.00 0.0% - -
Prodal 31.00 32.00 18.4% 3.2% 3.5%

- Wembley (Prodal) Gin 31.00 32.00 18.4% 3.2% 3.5%
Diageo 18.55 28.67 16.5% 54.6% 39.2%

- Tanqueray Gin 10.40 17.40 10.0% 67.3% 52.6%
- Gordon's Gin 8.15 11.10 6.4% 36.2% 26.8%
- Aviation Gin - 0.17 0.1% - -
Scandic 23.00 23.00 13.2% 0.0% 5.0%

- Gilmans Gin 23.00 23.00 13.2% 0.0% 5.0%
Bacardi 6.55 11.62 6.7% 77.4% 43.6%

- Bombay Gin 6.55 11.62 6.7% 77.4% 43.6%
Campari 5.85 8.05 4.6% 37.6% 131.9%

- Bickens Gin 5.50 7.50 4.3% 36.4% -
- Bulldog Gin 0.35 0.55 0.3% 57.1% 35.6%
Halewood 0.10 7.77 4.5% 7,670.0% 28.5%

- Whitley Neill Gin 0.05 7.72 4.4% * 98.6%
- J. J Whitley Gin 0.05 0.05 0.0% 0.0% -35.3%
- Liverpool Gin 0.00 0.00 0.0% - -100.0%
- Marylebone Gin 0.00 0.00 0.0% - -100.0%
- Belgravia Gin 0.00 0.00 0.0% - -100.0%
- Hogarth Gin 0.00 0.00 0.0% - -
Source: IWSR

Gin and Genever: Leading Owners and Brands (Continued...)

Top 10 Brands Shown
Share 2022 to 2022 to 2022
William Grant & Sons 2.25 2.52 1.4% 12.0% 15.2%
- Hendrick's Gin 2.25 2.52 1.4% 12.0% 15.2%
Maison Villevert 2.20 1.3%

- G'Vine Gin - 2.20 1.3% - -
Source: IWSR
Gin and Genever: Share Of Leading Owners 2022
Source: IWSR
Gin and Genever: Leading Brands By Category

000s 9-litre Cases
Share 2022 to 2022 to 2022
Gin and Genever 131.34 174.00 100.0% 32.5% 17.6%
Gin 131.34 174.00 100.0% 32.5% 17.6%

- Beefeater Pernod Ricard 24.20 32.30 18.6% 33.5% 35.4%
- Wembley (Prodal) Prodal 31.00 32.00 18.4% 3.2% 3.5%
- Gilmans Scandic 23.00 23.00 13.2% 0.0% 5.0%
- Tanqueray Diageo 10.40 17.40 10.0% 67.3% 52.6%
- Bombay Bacardi 6.55 11.62 6.7% 77.4% 43.6%
- Gordon's Diageo 8.15 11.10 6.4% 36.2% 26.8%
- Whitley Neill Halewood 0.05 7.72 4.4% * 98.6%
- Bickens Campari 5.50 7.50 4.3% 36.4% -
- Hendrick's William Grant & Sons 2.25 2.52 1.4% 12.0% 15.2%
- G'Vine Maison Villevert - 2.20 1.3% - -
- Other (Branded) - 20.24 26.64 15.3% 31.6% 10.4%
Source: IWSR

Gin and Genever: Leading Distributor Portfolios

Share 2022 to 2022 to 2022
Gin and Genever 131.34 174.00 100.0% 32.5% 17.6%
Pernod Ricard 25.80 35.72 20.5% 38.4% 38.0%

- Beefeater Gin Pernod Ricard 24.20 32.30 18.6% 33.5% 35.4%
- Malfy Gin Pernod Ricard 0.60 1.60 0.9% 166.7% -
- Monkey 47 Gin Pernod Ricard 0.80 1.25 0.7% 56.3% 128.7%
- Plymouth Gin Pernod Ricard 0.20 0.55 0.3% 175.0% -
- Ki No Bi Gin Pernod Ricard - 0.02 0.0% - -
- Other Brands Undefined - - - - -
Granddis 31.00 32.00 18.4% 3.2% 3.5%

- Wembley (Prodal) Gin Prodal 31.00 32.00 18.4% 3.2% 3.5%
PPD 18.55 28.50 16.4% 53.6% 39.0%

- Tanqueray Gin Diageo 10.40 17.40 10.0% 67.3% 52.6%
- Gordon's Gin Diageo 8.15 11.10 6.4% 36.2% 26.8%
Scandic 23.00 23.00 13.2% 0.0% 5.0%

- Gilmans Gin Scandic 23.00 23.00 13.2% 0.0% 5.0%
BDG 7.37 12.65 7.3% 71.6% 45.3%

- Bombay Gin Bacardi 6.55 11.05 6.4% 68.7% 42.2%
- The Botanist Gin Rémy Cointreau 0.75 1.00 0.6% 33.3% 82.1%
- Citrum Traditional Gin Distilleries Provence 0.05 0.50 0.3% 900.0% -
- Gin Sul Gin Vicentina 0.02 0.10 0.1% 400.0% -
Coca-Cola HBC 5.85 8.05 4.6% 37.6% 131.9%

- Bickens Gin Campari 5.50 7.50 4.3% 36.4% -
- Bulldog Gin Campari 0.35 0.55 0.3% 57.1% 35.6%
Simba Invest 1.57 3.10 1.8% 97.5% 38.9%

- Citadelle Gin Maison Ferrand - 0.80 0.5% - -
- Larios Gin Beam Suntory 1.50 0.78 0.4% -48.0% 5.4%
- Roku Gin Beam Suntory 0.02 0.63 0.4% 3,050.0% -
- Drumshanbo Gunpowder Gin The Shed Distillery - 0.50 0.3% - -
- Aviation Gin Diageo - 0.17 0.1% - -
- Rose d'Argent Gin Grands Chais De France - 0.13 0.1% - -
- Bleu d'Argent Gin Grands Chais De France 0.05 0.09 0.1% 80.0% -
Alexandrion 2.35 2.50 1.4% 6.4% -11.1%

- Hendrick's Gin William Grant & Sons 2.25 2.14 1.2% -4.9% 11.5%
- Whitley Neill Gin Halewood 0.05 0.31 0.2% 520.0% 4.4%
- J. J Whitley Gin Halewood 0.05 0.05 0.0% 0.0% -35.3%
- Liverpool Gin Halewood 0.00 0.00 0.0% - -100.0%
- Alexander Gin Alexandrion 0.00 0.00 0.0% - -100.0%
- Belgravia Gin Halewood 0.00 0.00 0.0% - -100.0%
- Bellman's Gin Alexandrion 0.00 0.00 0.0% - -100.0%
- Christies Gin Loch Lomond Group 0.00 0.00 0.0% - -100.0%
- Finsbury Gin Borco 0.00 0.00 0.0% - -100.0%
Source: IWSR

Gin and Genever: Key Brand Performance 2022 vs 2021
Source: IWSR

Vodka Romania
Vodka: Consumption By Price Band

000s 9-litre Cases
Share 2022 to 2022 to 2022 to 2027
Vodka 2,603.58 2,415.00 100.0% -7.2% -1.1% -3.8%
Vodka 2,603.58 2,415.00 100.0% -7.2% -1.1% -3.8%

- Ultra-Premium 5.05 6.41 0.3% 26.9% 7.3% 2.6%
- Super-Premium 3.75 7.10 0.3% 89.3% 20.0% 3.7%
- Premium 1.95 3.60 0.1% 84.6% 12.5% 5.9%
- Standard 641.06 687.39 28.5% 7.2% 4.2% 0.7%
- Value 545.02 524.75 21.7% -3.7% -2.1% -2.0%
- Low-Price 1,406.75 1,185.75 49.1% -15.7% -3.2% -8.1%
Source: IWSR

Vodka Romania
Vodka: Leading Owners and Brands

Top 10 Brands Shown
Share 2022 to 2022 to 2022
Prodal 464.50 463.00 19.2% -0.3% 2.6%

- Stalinskaya Vodka 380.00 385.00 15.9% 1.3% 4.5%
- Saniuta Vodka 80.00 74.00 3.1% -7.5% -3.3%
- Discovery Vodka 4.50 4.00 0.2% -11.1% -17.6%
- Infinit Vodka 0.00 0.00 0.0% - -
Alexandrion 195.95 191.65 7.9% -2.2% 0.4%

- Kreskova Low Strength Vodka 162.25 159.20 6.6% -1.9% 1.0%
- Alexander Vodka 33.45 32.20 1.3% -3.7% 1.9%
- Saber Vodka 0.25 0.25 0.0% 0.0% -18.4%
- Steaua Nordului Vodka 0.00 0.00 0.0% - -100.0%
Pernod Ricard 149.50 186.90 7.7% 25.0% 13.6%

- Absolut Vodka 143.40 176.65 7.3% 23.2% 13.9%
- Wyborowa Vodka 5.60 8.90 0.4% 58.9% 8.2%
- Ostoya Vodka 0.50 1.35 0.1% 170.0% 27.5%
- Borzoi Vodka 0.00 0.00 0.0% - -
- Luksusowa Vodka - - - - -
Prodvinalco 121.75 109.00 4.5% -10.5% -1.0%

- V33 Vodka 121.75 109.00 4.5% -10.5% -1.0%
Scandic 112.00 109.00 4.5% -2.7% -3.6%

- Scandic Vodka 92.00 91.00 3.8% -1.1% -4.4%
- Polar Vodka 20.00 18.00 0.7% -10.0% 1.1%
- Sanitza Vodka 0.00 0.00 0.0% - -
- Dracula Vodka 0.00 0.00 0.0% - -
- Kazaciok Vodka 0.00 0.00 0.0% - -
Brown-Forman 43.18 55.21 2.3% 27.9% 2.9%

- Finlandia Vodka 43.18 55.21 2.3% 27.9% 2.9%
PPD 47.00 52.00 2.2% 10.6% 16.2%

- Tazovsky Vodka 47.00 52.00 2.2% 10.6% 16.2%
Zarea 47.00 46.00 1.9% -2.1% 3.9%

- Stalingrad Vodka 27.00 25.00 1.0% -7.4% 0.0%
- Polskaya Vodka 20.00 21.00 0.9% 5.0% 10.1%
Salyaras 33.00 32.00 1.3% -3.0% 5.1%

- Alexander (Salyaras) Vodka 33.00 32.00 1.3% -3.0% 5.1%
Source: IWSR

Vodka Romania
Vodka: Share Of Leading Owners 2022
Source: IWSR
Vodka: Leading Brands By Category

000s 9-litre Cases
Share 2022 to 2022 to 2022
Vodka 2,603.58 2,415.00 100.0% -7.2% -1.1%
Vodka 2,603.58 2,415.00 100.0% -7.2% -1.1%

- Stalinskaya Prodal 380.00 385.00 15.9% 1.3% 4.5%
- Absolut Pernod Ricard 143.40 176.65 7.3% 23.2% 13.9%
- Kreskova Low Strength Alexandrion 162.25 159.20 6.6% -1.9% 1.0%
- V33 Prodvinalco 121.75 109.00 4.5% -10.5% -1.0%
- Scandic Scandic 92.00 91.00 3.8% -1.1% -4.4%
- Saniuta Prodal 80.00 74.00 3.1% -7.5% -3.3%
- Finlandia Brown-Forman 43.18 55.21 2.3% 27.9% 2.9%
- Tazovsky PPD 47.00 52.00 2.2% 10.6% 16.2%
- Alexander Alexandrion 33.45 32.20 1.3% -3.7% 1.9%
- Alexander (Salyaras) Salyaras 33.00 32.00 1.3% -3.0% 5.1%
- St. Petersburg Euroavipo Posta Calnard 32.00 30.00 1.2% -6.3% -10.8%
- Stalingrad Zarea 27.00 25.00 1.0% -7.4% 0.0%
- Polskaya Zarea 20.00 21.00 0.9% 5.0% 10.1%
- Polar Scandic 20.00 18.00 0.7% -10.0% 1.1%
- Smirnoff Diageo 5.75 9.50 0.4% 65.2% -5.1%
- Wyborowa Pernod Ricard 5.60 8.90 0.4% 58.9% 8.2%
- Grey Goose Bacardi 3.75 6.46 0.3% 72.3% 20.9%
- Skyy Campari 4.50 5.50 0.2% 22.2% 9.5%
- Discovery Prodal 4.50 4.00 0.2% -11.1% -17.6%
- Belvedere LVMH 2.50 3.72 0.2% 48.8% 23.4%
- Other (Branded) - 1,341.95 1,116.66 46.2% -16.8% -4.5%
Source: IWSR

Vodka Romania
Vodka: Leading Distributor Portfolios

Share 2022 to 2022 to 2022
Vodka 2,603.58 2,415.00 100.0% -7.2% -1.1%
Granddis 465.25 463.75 19.2% -0.3% 2.5%

- Stalinskaya Vodka Prodal 380.00 385.00 15.9% 1.3% 4.5%
- Saniuta Vodka Prodal 80.00 74.00 3.1% -7.5% -3.3%
- Discovery Vodka Prodal 4.50 4.00 0.2% -11.1% -17.6%
- Stoli Vodka Stoli Group 0.75 0.75 0.0% 0.0% -23.2%
Alexandrion 235.55 229.50 9.5% -2.6% -1.3%

- Kreskova Low Strength Vodka Alexandrion 162.25 159.20 6.6% -1.9% 1.0%
- Alexander Vodka Alexandrion 33.45 32.20 1.3% -3.7% 1.9%
- Alexander (Salyaras) Vodka Salyaras 33.00 32.00 1.3% -3.0% 5.1%
- Kazak Vodka Banks DIH 2.75 2.00 0.1% -27.3% -
- Belenkaya Vodka Beluga Group 2.00 2.00 0.1% 0.0% -40.6%
- Beluga Vodka Beluga Group 1.50 1.50 0.1% 0.0% -3.9%
- Sobieski Vodka La Martiniquaise 0.30 0.30 0.0% 0.0% -9.7%
- Saber Vodka Alexandrion 0.25 0.25 0.0% 0.0% -18.4%
- Red Square Vodka Halewood 0.05 0.05 0.0% 0.0% -40.7%
- Steaua Nordului Vodka Alexandrion 0.00 0.00 0.0% - -100.0%
- Whitley Neil Vodka Halewood 0.00 0.00 0.0% - -100.0%
- Danzka Vodka Behn 0.00 0.00 0.0% - -100.0%
- Glen's Vodka Loch Lomond Group 0.00 0.00 0.0% - -100.0%
- Green Mark Vodka Roust 0.00 0.00 0.0% - -100.0%
- J. J Whitley Vodka Halewood 0.00 0.00 0.0% - -100.0%
- Rasputin (Berentzen) Vodka Berentzen 0.00 0.00 0.0% - -100.0%
- Others - 0.00 0.00 0.0% - -100.0%
Pernod Ricard 149.50 186.90 7.7% 25.0% 13.6%

- Absolut Vodka Pernod Ricard 143.40 176.65 7.3% 23.2% 13.9%
- Wyborowa Vodka Pernod Ricard 5.60 8.90 0.4% 58.9% 8.2%
- Ostoya Vodka Pernod Ricard 0.50 1.35 0.1% 170.0% 27.5%
- Luksusowa Vodka Pernod Ricard - - - - -
Prodvinalco 121.75 109.00 4.5% -10.5% -1.0%

- V33 Vodka Prodvinalco 121.75 109.00 4.5% -10.5% -1.0%
Scandic 112.00 109.00 4.5% -2.7% -3.6%

- Scandic Vodka Scandic 92.00 91.00 3.8% -1.1% -4.4%
- Polar Vodka Scandic 20.00 18.00 0.7% -10.0% 1.1%
PPD 54.25 64.20 2.7% 18.3% 10.6%

- Tazovsky Vodka PPD 47.00 52.00 2.2% 10.6% 16.2%
- Smirnoff Vodka Diageo 5.75 9.50 0.4% 65.2% -5.1%
- Ketel One Vodka Diageo 1.00 2.00 0.1% 100.0% 13.8%
- Ciroc Vodka Diageo 0.50 0.70 0.0% 40.0% -5.9%
BDG 47.13 62.01 2.6% 31.6% 4.2%

- Finlandia Vodka Brown-Forman 43.18 55.21 2.3% 27.9% 2.9%
- Grey Goose Vodka Bacardi 3.75 6.40 0.3% 70.7% 20.7%
- Eristoff Vodka Bacardi 0.20 0.40 0.0% 100.0% 14.9%
Source: IWSR

Vodka Romania
Vodka: Leading Distributor Portfolios (Continued...)

Share 2022 to 2022 to 2022
Zarea 47.00 46.00 1.9% -2.1% 3.9%
- Stalingrad Vodka Zarea 27.00 25.00 1.0% -7.4% 0.0%
- Polskaya Vodka Zarea 20.00 21.00 0.9% 5.0% 10.1%
Euroavipo 32.00 30.00 1.2% -6.3% -10.8%

- St. Petersburg Vodka Euroavipo Posta Calnard 32.00 30.00 1.2% -6.3% -10.8%
Source: IWSR
Vodka: Key Brand Performance 2022 vs 2021
Source: IWSR

Agave-Based Spirits Romania
Agave-Based Spirits: Consumption By Price Band

000s 9-litre Cases
Share 2022 to 2022 to 2022 to 2027
Agave-Based 18.47 22.75 100.0% 23.2% 2.9% 7.9%
Tequila 18.37 22.45 98.7% 22.2% 2.6% 7.8%

- Prestige - 0.03 0.1% - - 10.8%
- Ultra-Premium 0.80 1.21 5.3% 51.3% 21.9% 10.0%
- Super-Premium 1.04 0.45 2.0% -56.7% 35.1% 32.7%
- Premium 2.03 2.95 13.0% 45.3% 14.8% 3.8%
- Standard 14.50 17.81 78.3% 22.8% 0.2% 7.3%
Mezcal 0.10 0.30 1.3% 200.0% 43.1% 14.9%

- Ultra-Premium 0.10 0.15 0.7% 50.0% 24.6% 14.9%
- Premium - 0.15 0.7% - - 14.9%
Source: IWSR
Agave-Based Spirits: Leading Owners and Brands

Top 10 Brands Shown
Share 2022 to 2022 to 2022
Bacardi 5.79 7.18 31.6% 24.0% 9.8%

- Camino Real Tequila 5.25 6.60 29.0% 25.7% 10.0%
- Patrón Tequila 0.54 0.58 2.5% 7.4% 7.7%
Proximo 4.10 4.90 21.5% 19.5% -1.3%

- Cuervo Tequila 4.10 4.90 21.5% 19.5% -1.3%
Pernod Ricard 3.70 4.60 20.2% 24.3% 4.7%

- Olmeca Tequila 3.40 3.85 16.9% 13.2% 1.4%
- Altos Tequila 0.30 0.75 3.3% 150.0% 71.9%
Campari 2.00 1.25 5.5% -37.5%

- Espolon Tequila 2.00 1.25 5.5% -37.5% -
Brown-Forman 0.58 0.54 2.4% -6.9% -0.7%

- Herradura Tequila 0.08 0.30 1.3% 275.0% 38.0%
- El Jimador Tequila 0.30 0.19 0.8% -36.7% -
- Pepe Lopez Tequila 0.20 0.05 0.2% -75.0% -36.9%
Beveland 0.15 0.50 2.2% 233.3%

- Tres Sombreros Tequila 0.15 0.50 2.2% 233.3% -
MGP 0.47 2.1%

- Juarez Tequila - 0.47 2.1% - -
Proof Drinks 0.40 1.8%

- Cazcabel Tequila - 0.40 1.8% - -
Amber Beverage Group 0.33 1.5%

- Rooster Rojo Tequila - 0.24 1.1% - -
- KAH Tequila - 0.09 0.4% - -
Source: IWSR

Agave-Based Spirits: Share Of Leading Owners 2022
Source: IWSR
Agave-Based Spirits: Leading Brands By Category

000s 9-litre Cases
Share 2022 to 2022 to 2022
Agave-Based 18.47 22.75 100.0% 23.2% 2.9%
Tequila 18.37 22.45 98.7% 22.2% 2.6%

- Camino Real Bacardi 5.25 6.60 29.0% 25.7% 10.0%
- Cuervo Proximo 4.10 4.90 21.5% 19.5% -1.3%
- Olmeca Pernod Ricard 3.40 3.85 16.9% 13.2% 1.4%
- Espolon Campari 2.00 1.25 5.5% -37.5% -
- Altos Pernod Ricard 0.30 0.75 3.3% 150.0% 71.9%
- Patrón Bacardi 0.54 0.58 2.5% 7.4% 7.7%
- Tres Sombreros Beveland 0.15 0.50 2.2% 233.3% -
- Juarez MGP - 0.47 2.1% - -
- Cazcabel Proof Drinks - 0.40 1.8% - -
- Herradura Brown-Forman 0.08 0.30 1.3% 275.0% 38.0%
- Other (Branded) - 2.55 2.85 12.5% 11.8% -14.6%
Mezcal 0.10 0.30 1.3% 200.0% 43.1%

- Zignum Casa Armando - 0.15 0.7% - -
- Rey Campero Destilleria Sanchez 0.05 0.10 0.4% 100.0% -
- Ilegal Ilegal 0.00 0.00 0.0% - -100.0%
- Other (Branded) - 0.05 0.05 0.2% 0.0% 4.6%
Source: IWSR

Agave-Based Spirits: Leading Distributor Portfolios

Share 2022 to 2022 to 2022
Agave-Based 18.47 22.75 100.0% 23.2% 2.9%
BDG 5.82 7.25 31.9% 24.6% 8.3%

- Camino Real Tequila Bacardi 5.25 6.60 29.0% 25.7% 10.0%
- Herradura Tequila Brown-Forman 0.08 0.30 1.3% 275.0% 38.0%
- El Jimador Tequila Brown-Forman 0.15 0.15 0.7% 0.0% -
- Patron Tequila Bacardi 0.14 0.10 0.4% -28.6% -12.9%
- Rey Campero Mezcal Destilleria Sanchez 0.05 0.10 0.4% 100.0% -
- Pepe Lopez Tequila Brown-Forman 0.15 0.00 0.0% -100.0% -100.0%
- Ilegal Mezcal Ilegal 0.00 0.00 0.0% - -100.0%
PPD 4.50 5.00 22.0% 11.1% -1.2%

- Cuervo Tequila Proximo 4.10 4.90 21.5% 19.5% -1.2%
- Don Julio Tequila Diageo 0.40 0.10 0.4% -75.0% 0.0%
Pernod Ricard 3.70 4.60 20.2% 24.3% 4.7%

- Olmeca Tequila Pernod Ricard 3.40 3.85 16.9% 13.2% 1.4%
- Altos Tequila Pernod Ricard 0.30 0.75 3.3% 150.0% 71.9%
Wayout 0.15 0.65 2.9% 333.3%

- Tres Sombreros Tequila Beveland 0.15 0.50 2.2% 233.3% -
- Zignum Mezcal Casa Armando - 0.15 0.7% - -
Simba Invest 0.10 0.59 2.6% 490.0% -4.7%

- Juarez Tequila MGP - 0.47 2.1% - -
- Sauza Tequila Beam Suntory 0.10 0.08 0.4% -20.0% -36.1%
- Rooster Rojo Tequila Amber Beverage Group - 0.04 0.2% - -
Coca-Cola HBC 0.50 0.50 2.2% 0.0%

- Espolon Tequila Campari 0.50 0.50 2.2% 0.0% -
Clever Brands 0.40 0.48 2.1% 20.0% 19.1%

- Patron Tequila Bacardi 0.40 0.48 2.1% 20.0% 19.1%
Lerida 0.30 0.30 1.3% 0.0% -19.2%

- La Piedrecita Tequila del Senor 0.30 0.30 1.3% 0.0% -17.4%
- Agavita Tequila Grands Chais De France 0.00 0.00 0.0% - -100.0%
Source: IWSR

Agave-Based Spirits: Key Brand Performance 2022 vs 2021
Source: IWSR

Rum Romania
Rum: Consumption By Price Band

000s 9-litre Cases
Share 2022 to 2022 to 2022 to 2027
Rum 112.75 155.10 100.0% 37.6% 23.0% 4.5%
Rum 112.75 155.10 100.0% 37.6% 23.0% 4.5%

- Prestige 0.36 0.45 0.3% 25.0% 35.1% 14.9%
- Ultra-Premium 3.70 10.19 6.6% 175.4% 91.1% 8.8%
- Super-Premium 2.61 13.23 8.5% 406.9% - 7.9%
- Premium 10.28 19.83 12.8% 92.9% 37.0% 3.5%
- Standard 94.90 110.55 71.3% 16.5% 17.4% 3.7%
- Value 0.40 0.35 0.2% -12.5% -14.1% 11.4%
- Low-Price 0.50 0.50 0.3% 0.0% - 0.0%
Source: IWSR
Rum: Leading Owners and Brands

Top 10 Brands Shown
Share 2022 to 2022 to 2022
Diageo 47.87 55.83 36.0% 16.6% 22.3%

- Captain Morgan Rum 46.60 52.83 34.1% 13.4% 22.7%
- Zacapa Rum 0.92 1.60 1.0% 73.9% 34.8%
- Pampero Rum 0.35 1.40 0.9% 300.0% 5.7%
Pernod Ricard 24.95 33.43 21.6% 34.0% 16.0%

- Havana Club Rum 24.95 33.43 21.6% 34.0% 16.0%
Bacardi 17.16 23.25 15.0% 35.5% 19.9%

- Bacardí Rum 17.16 23.25 15.0% 35.5% 19.9%
Sovereign Brands 2.40 10.50 6.8% 337.5%

- Bumbu Rum 2.40 10.50 6.8% 337.5% -
Brown-Forman 5.94 3.8%

- Diplomatico Rum - 5.94 3.8% - -
Halewood 0.00 4.31 2.8% 128.0%

- Dead Man's Fingers Rum - 4.31 2.8% - -
- Liverpool Rum 0.00 0.00 0.0% - -100.0%
- Sixty Six Rum 0.00 0.00 0.0% - -
- Admiral Benbow Rum 0.00 0.00 0.0% - -100.0%
Maison Ferrand 2.50 4.00 2.6% 60.0%

- Plantation Rum 2.50 4.00 2.6% 60.0% -
Rémy Cointreau 3.50 3.60 2.3% 2.9% 224.5%

- Mount Gay Rum 3.50 3.60 2.3% 2.9% 224.5%
Alexandrion 3.50 3.50 2.3% 0.0% 38.4%

- Saber Corsar Rum 3.50 3.50 2.3% 0.0% 38.4%
Source: IWSR

Rum Romania
Rum: Share Of Leading Owners 2022
Source: IWSR
Rum: Leading Brands By Category

000s 9-litre Cases
Share 2022 to 2022 to 2022
Rum 112.75 155.10 100.0% 37.6% 23.0%
Rum 112.75 155.10 100.0% 37.6% 23.0%

- Captain Morgan Diageo 46.60 52.83 34.1% 13.4% 22.7%
- Havana Club Pernod Ricard 24.95 33.43 21.6% 34.0% 16.0%
- Bacardí Bacardi 17.16 23.25 15.0% 35.5% 19.9%
- Bumbu Sovereign Brands 2.40 10.50 6.8% 337.5% -
- Diplomatico Brown-Forman - 5.94 3.8% - -
- Dead Man's Fingers Halewood - 4.31 2.8% - -
- Plantation Maison Ferrand 2.50 4.00 2.6% 60.0% -
- Mount Gay Rémy Cointreau 3.50 3.60 2.3% 2.9% 224.5%
- Saber Corsar Alexandrion 3.50 3.50 2.3% 0.0% 38.4%
- Old Nick La Martiniquaise 2.50 2.50 1.6% 0.0% 52.8%
- Other (Branded) - 9.64 11.24 7.2% 16.6% 3.0%
Source: IWSR

Rum Romania
Rum: Leading Distributor Portfolios

Share 2022 to 2022 to 2022
Rum 112.75 155.10 100.0% 37.6% 23.0%
PPD 47.87 52.20 33.7% 9.0% 20.6%

- Captain Morgan Rum Diageo 46.60 49.20 31.7% 5.6% 20.9%
- Zacapa Rum Diageo 0.92 1.60 1.0% 73.9% 34.8%
- Pampero Rum Diageo 0.35 1.40 0.9% 300.0% 5.7%
Pernod Ricard 24.95 33.43 21.6% 34.0% 16.0%

- Havana Club Rum Pernod Ricard 24.95 33.43 21.6% 34.0% 16.0%
BDG 20.66 26.85 17.3% 30.0% 23.4%

- Bacardi Rum Bacardi 17.16 23.25 15.0% 35.5% 19.9%
- Mount Gay Rum Rémy Cointreau 3.50 3.60 2.3% 2.9% 224.5%
Pernod Ricard/BDG 2.40 10.50 6.8% 337.5%

- Bumbu Rum Sovereign Brands 2.40 10.50 6.8% 337.5% -
Alexandrion 4.35 4.20 2.7% -3.4% -0.6%

- Saber Corsar Rum Alexandrion 3.50 3.50 2.3% 0.0% 38.4%
- Kazak Rum Banks DIH 0.50 0.50 0.3% 0.0% -
- Sailor Jerry Rum William Grant & Sons 0.35 0.20 0.1% -42.9% -11.1%
- Sixty Six Rum Halewood 0.00 0.00 0.0% - -
- Stroh Rum Stroh 0.00 0.00 0.0% - -100.0%
- Liverpool Rum Halewood 0.00 0.00 0.0% - -100.0%
- Old Pascas Rum Borco 0.00 0.00 0.0% - -100.0%
- Admiral Benbow Rum Halewood 0.00 0.00 0.0% - -100.0%
Simba Invest 2.50 4.13 2.7% 65.2%

- Plantation Rum Maison Ferrand 2.50 4.00 2.6% 60.0% -
- Socarron Rum Grands Chais De France - 0.08 0.1% - -
- Gosling's Rum Goslings - 0.05 0.0% - -
Coca-Cola HBC 2.00 2.05 1.3% 2.5%

- Brugal Rum Edrington 2.00 2.05 1.3% 2.5% -
Source: IWSR

Rum Romania
Rum: Key Brand Performance 2022 vs 2021
Source: IWSR

Brandy Romania
Brandy: Consumption By Price Band

000s 9-litre Cases
Share 2022 to 2022 to 2022 to 2027
Brandy 2,055.92 2,024.39 100.0% -1.5% 2.9% -1.2%
Cognac/Armagnac 12.26 16.50 0.8% 34.6% 20.5% 3.4%

- Prestige-Plus - 0.02 0.0% - - 0.0%
- Prestige 0.83 1.15 0.1% 38.6% 21.2% 8.1%
- Ultra-Premium 3.07 4.29 0.2% 39.7% 21.7% 4.3%
- Super-Premium 8.36 10.67 0.5% 27.6% 19.1% 2.4%
- Premium 0.00 0.37 0.0% - - 4.0%
Other Brandy 2,043.66 2,007.89 99.2% -1.8% 2.8% -1.3%

- Prestige - 0.04 0.0% - - 8.4%
- Ultra-Premium 1.81 2.07 0.1% 14.4% 7.4% 3.8%
- Super-Premium 36.50 17.34 0.9% -52.5% 21.4% 30.0%
- Premium 7.70 34.21 1.7% 344.3% 41.6% 0.8%
- Standard 85.20 87.59 4.3% 2.8% 7.5% 2.1%
- Value 1,911.45 1,865.64 92.2% -2.4% 2.2% -2.0%
- Low-Price 1.00 1.00 0.0% 0.0% - -5.6%
Source: IWSR

Brandy Romania
Brandy: Leading Owners and Brands

Top 10 Brands Shown
Share 2022 to 2022 to 2022
Alexandrion 816.50 801.50 39.6% -1.8% 2.8%

- Cava D'Oro (Low Strength) Other Brandy 460.00 450.00 22.2% -2.2% 2.0%
- Alexandrion Other Brandy 335.00 330.00 16.3% -1.5% 3.2%
- Brancoveanu Other Brandy 21.50 21.50 1.1% 0.0% 15.6%
Euroavipo Posta Calnard 335.00 330.00 16.3% -1.5% 0.5%

- Unirea Low Strength Other Brandy 335.00 330.00 16.3% -1.5% 0.5%
- Couture Other Brandy 0.00 0.00 0.0% - -
Zarea 182.00 180.50 8.9% -0.8% 13.6%

- Zarea Other Brandy 93.00 93.50 4.6% 0.5% 25.5%
- Milcov Other Brandy 89.00 87.00 4.3% -2.2% 5.8%
Prodal 82.50 81.00 4.0% -1.8% 1.7%

- Drobeta Other Brandy 70.00 69.00 3.4% -1.4% 2.3%
- Passion Other Brandy 12.50 12.00 0.6% -4.0% -1.3%
Prodvinalco 70.00 69.00 3.4% -1.4% -0.7%

- Prodvinalco Other Brandy 70.00 69.00 3.4% -1.4% -0.7%
Vincon 49.75 48.50 2.4% -2.5% 2.3%

- Triumph Other Brandy 36.00 35.00 1.7% -2.8% 1.8%
- Miorita Other Brandy 12.75 12.50 0.6% -2.0% 4.4%
- Jad Other Brandy 1.00 1.00 0.0% 0.0% -3.6%
Rémy Cointreau 37.51 41.72 2.1% 11.2% 14.9%

- Metaxa Other Brandy 36.15 39.90 2.0% 10.4% 14.7%
- Rémy Martin Cognac/Armagnac 1.06 1.52 0.1% 43.4% 30.6%
- St-Rémy Other Brandy 0.30 0.30 0.0% 0.0% 0.0%
Montenegro 23.05 29.86 1.5% 29.5%

- Vecchia Romagna Other Brandy 23.00 29.81 1.5% 29.6% -
- Libarna Other Brandy 0.05 0.05 0.0% 0.0% -
Jidvei Winery 21.00 20.00 1.0% -4.8% 2.7%

- Jidvei Vinars Other Brandy 21.00 20.00 1.0% -4.8% 2.7%
Source: IWSR

Brandy Romania
Brandy: Share Of Leading Owners 2022
Source: IWSR
Brandy: Leading Brands By Category

000s 9-litre Cases
Share 2022 to 2022 to 2022
Brandy 2,055.92 2,024.39 100.0% -1.5% 2.9%
Other Brandy 2,043.66 2,007.89 99.2% -1.8% 2.8%

- Cava D'Oro (Low Strength) Alexandrion 460.00 450.00 22.2% -2.2% 2.0%
- Alexandrion Alexandrion 335.00 330.00 16.3% -1.5% 3.2%
- Unirea Low Strength Euroavipo Posta Calnard 335.00 330.00 16.3% -1.5% 0.5%
- Zarea Zarea 93.00 93.50 4.6% 0.5% 25.5%
- Milcov Zarea 89.00 87.00 4.3% -2.2% 5.8%
- Prodvinalco Prodvinalco 70.00 69.00 3.4% -1.4% -0.7%
- Drobeta Prodal 70.00 69.00 3.4% -1.4% 2.3%
- Metaxa Rémy Cointreau 36.15 39.90 2.0% 10.4% 14.7%
- Triumph Vincon 36.00 35.00 1.7% -2.8% 1.8%
- Vecchia Romagna Montenegro 23.00 29.81 1.5% 29.6% -
- Other (Branded) - 496.51 474.68 23.4% -4.4% 0.7%
Cognac/Armagnac 12.26 16.50 0.8% 34.6% 20.5%

- Hennessy LVMH 5.25 7.25 0.4% 38.1% 31.4%
- Martell Pernod Ricard 2.37 3.35 0.2% 41.4% 23.8%
- Courvoisier Beam Suntory 2.80 2.85 0.1% 1.8% 3.0%
- Rémy Martin Rémy Cointreau 1.06 1.52 0.1% 43.4% 30.6%
- Gautier La Martiniquaise - 0.49 0.0% - -
- Pierre Ferrand Maison Ferrand - 0.30 0.0% - -
- Prince d'Arignac Grands Chais De France 0.17 0.15 0.0% -11.8% -5.6%
- Cles des Ducs Gerland - 0.15 0.0% - -
- Castarede Castarede - 0.02 0.0% - -
- Camus Camus 0.01 0.01 0.0% 0.0% -27.5%
- Other (Branded) - 0.60 0.41 0.0% -31.7% 1.0%
Source: IWSR

Brandy Romania
Brandy: Leading Distributor Portfolios

Distributor Owner 2021 2022 Market CAGR CAGR
Share 2021 2017
2022 to 2022 to 2022
Brandy 2,055.92 2,024.39 100.0% -1.5% 2.9%
Alexandrion 817.57 802.57 39.6% -1.8% 2.8%

- Cava D'Oro (Low Strength) Alexandrion 460.00 450.00 22.2% -2.2% 2.0%
Brandy
- Alexandrion Brandy Alexandrion 335.00 330.00 16.3% -1.5% 3.2%
- Brancoveanu Brandy Alexandrion 21.50 21.50 1.1% 0.0% 15.6%
- Kazak Brandy Banks DIH 1.00 1.00 0.0% 0.0% -
- Torres Brandy Torres 0.06 0.06 0.0% 0.0% -18.8%
- Camus Cognac Camus 0.01 0.01 0.0% 0.0% -27.5%
- Papidoux Calvados Borco 0.00 0.00 0.0% - -100.0%
- Jules Clairon Brandy Halewood 0.00 0.00 0.0% - -100.0%
Euroavipo 335.00 330.00 16.3% -1.5% 0.5%

- Unirea Low Strength Brandy Euroavipo Posta 335.00 330.00 16.3% -1.5% 0.5%
Calnard
Zarea 182.00 180.50 8.9% -0.8% 13.6%

- Zarea Brandy Zarea 93.00 93.50 4.6% 0.5% 25.5%
- Milcov Brandy Zarea 89.00 87.00 4.3% -2.2% 5.8%
Granddis 82.50 81.00 4.0% -1.8% 1.7%

- Drobeta Brandy Prodal 70.00 69.00 3.4% -1.4% 2.3%
- Passion Brandy Prodal 12.50 12.00 0.6% -4.0% -1.3%
Prodvinalco 70.00 69.00 3.4% -1.4% -0.7%

- Prodvinalco Brandy Prodvinalco 70.00 69.00 3.4% -1.4% -0.7%
Vincon 49.75 48.50 2.4% -2.5% 2.3%

- Triumph Brandy Vincon 36.00 35.00 1.7% -2.8% 1.8%
- Miorita Brandy Vincon 12.75 12.50 0.6% -2.0% 4.4%
- Jad Brandy Vincon 1.00 1.00 0.0% 0.0% -3.6%
BDG 37.56 41.84 2.1% 11.4% 14.9%

- Metaxa Brandy Rémy Cointreau 36.15 39.90 2.0% 10.4% 14.7%
- Remy Martin Cognac Rémy Cointreau 1.06 1.52 0.1% 43.4% 30.6%
- St-Remy Brandy Rémy Cointreau 0.30 0.30 0.0% 0.0% 0.0%
- Nonino Grappa Nonino 0.05 0.10 0.0% 100.0% 20.1%
- Castarede Armagnac Castarede - 0.02 0.0% - -
Source: IWSR

Brandy Romania
Brandy: Key Brand Performance 2022 vs 2021
Source: IWSR

Flavoured Spirits Romania
Flavoured Spirits: Consumption By Price Band

000s 9-litre Cases
Share 2022 to 2022 to 2022 to 2027
Flav. Spirits 6,087.84 5,982.76 100.0% -1.7% -2.9% -1.8%
Liqueurs 565.54 558.11 9.3% -1.3% -0.8% -1.4%

- Ultra-Premium 0.45 0.60 0.0% 33.3% - 5.9%
- Super-Premium 0.07 0.31 0.0% 342.9% 44.0% 5.2%
- Premium 30.30 41.05 0.7% 35.5% 15.8% 3.2%
- Standard 43.32 56.23 0.9% 29.8% 5.4% 4.0%
- Value 491.40 459.92 7.7% -6.4% -2.4% -2.6%
Bitters/Spirit Aperitifs 210.90 233.00 3.9% 10.5% 6.1% 1.5%

- Ultra-Premium 0.00 0.00 0.0% - -100.0% -
- Super-Premium - - - - - -
- Premium 0.55 0.94 0.0% 70.9% 18.6% -2.0%
- Standard 171.45 196.16 3.3% 14.4% 7.0% 2.3%
- Value 38.90 35.90 0.6% -7.7% 1.5% -3.5%
Aniseed 1.65 1.65 0.0% 0.0% -11.3% -2.6%

- Premium 0.15 0.20 0.0% 33.3% 5.9% 0.0%
- Standard 1.50 1.45 0.0% -3.3% -12.6% -2.9%
- Value 0.00 0.00 0.0% - - -
Fruit Eaux-de-Vie 5,309.75 5,190.00 86.7% -2.3% -3.5% -2.0%

- Premium 0.00 0.00 0.0% - -100.0% -
- Standard 461.75 445.00 7.4% -3.6% -2.2% -0.4%
- Value 48.00 45.00 0.8% -6.3% 2.3% -0.4%
- Low-Price 4,800.00 4,700.00 78.6% -2.1% -3.6% -2.2%
Source: IWSR

Flavoured Spirits: Leading Owners and Brands

Top 10 Brands Shown
Share 2022 to 2022 to 2022
Prodvinalco 387.50 377.25 6.3% -2.6% -1.7%

- Prodvinalco Fruit Eaux-de-Vie 380.00 370.00 6.2% -2.6% -1.8%
- Prodvinalco Bitters/Spirit Aperitifs 7.50 7.25 0.1% -3.3% 5.7%
Zarea 192.50 187.75 3.1% -2.5% 2.2%

- Florentino Liqueurs 113.00 112.00 1.9% -0.9% 5.1%
- Carpaten Bitters/Spirit Aperitifs 28.00 26.50 0.4% -5.4% 2.0%
- Moldova Liqueurs 21.00 20.00 0.3% -4.8% 1.0%
- Arad Liqueurs 16.00 14.50 0.2% -9.4% -4.8%
- Royal Cream Liqueurs 9.00 8.75 0.1% -2.8% 0.6%
- Zarea Liqueurs 5.50 6.00 0.1% 9.1% -10.6%
Mast Jaegermeister 107.55 118.00 2.0% 9.7% 8.4%

- Jägermeister Bitters/Spirit Aperitifs 107.55 118.00 2.0% 9.7% 8.4%
Campari 57.15 71.03 1.2% 24.3% 9.9%

- Aperol Bitters/Spirit Aperitifs 40.00 51.00 0.9% 27.5% 15.8%
- Campari Bitters/Spirit Aperitifs 16.00 19.00 0.3% 18.8% 0.4%
- Ouzo 12 Aniseed 0.50 0.40 0.0% -20.0% 27.2%
- Grand Marnier Liqueurs 0.40 0.30 0.0% -25.0% 9.6%
- Averna Bitters/Spirit Aperitifs 0.20 0.20 0.0% 0.0% 1.0%
- Frangelico Liqueurs 0.00 0.10 0.0% - -19.7%
- Illyquore Caffe Liqueurs 0.05 0.03 0.0% -40.0% -33.5%
- Cynar Bitters/Spirit Aperitifs 0.00 0.00 0.0% - -100.0%
Scandic 71.00 66.00 1.1% -7.0% -0.4%

- Tarie de Bihor Fruit Eaux-de-Vie 48.00 45.00 0.8% -6.3% 2.3%
- Tanita Liqueurs 23.00 21.00 0.4% -8.7% -4.9%
- Palinca de Bihor Fruit Eaux-de-Vie 0.00 0.00 0.0% - -
Diageo 44.20 51.76 0.9% 17.1% 11.3%

- Sheridan's Liqueurs 27.50 33.50 0.6% 21.8% 13.7%
- Baileys Liqueurs 16.50 17.66 0.3% 7.0% 7.1%
- Smirnoff Sours Liqueurs 0.20 0.60 0.0% 200.0% 33.8%
Henkell Freixenet 30.20 33.93 0.6% 12.4% 7.8%

- Angelli Liqueurs 30.00 33.71 0.6% 12.4% 7.6%
- Batida Liqueurs 0.20 0.22 0.0% 10.0% -
- Scandi Liqueurs 0.00 0.00 0.0% - -
R. Jelinek 24.25 23.00 0.4% -5.2% -9.6%

- Slivovita Fruit Eaux-de-Vie 23.00 22.00 0.4% -4.3% -10.4%
- Jelinek Slivovice Fruit Eaux-de-Vie 1.25 1.00 0.0% -20.0% -
- Herman Jansen Liqueurs 0.00 0.00 0.0% - -
Pernod Ricard 4.92 7.57 0.1% 53.9% 6.6%

- Kahlúa Liqueurs 1.80 3.25 0.1% 80.6% 5.4%
- Malibu Liqueurs 1.60 2.00 0.0% 25.0% 20.1%
- Ramazzotti Bitters/Spirit Aperitifs 1.10 1.60 0.0% 45.5% 2.7%
- Ramazzotti Aniseed 0.10 0.20 0.0% 100.0% 0.0%
- Olmeca Chocolate Liqueurs 0.02 0.20 0.0% 900.0% -
- Pernod Aniseed 0.10 0.15 0.0% 50.0% 8.4%
- Becherovka Bitters/Spirit Aperitifs 0.10 0.10 0.0% 0.0% -12.9%
- Ricard Aniseed 0.10 0.07 0.0% -30.0% -18.9%
- Mini Aniseed 0.00 0.00 0.0% - -100.0%
Source: IWSR

Flavoured Spirits: Share Of Leading Owners 2022
Source: IWSR

Flavoured Spirits: Leading Brands By Category

000s 9-litre Cases
Share 2022 to 2022 to 2022
Flav. Spirits 6,087.84 5,982.76 100.0% -1.7% -2.9%
Fruit Eaux-de-Vie 5,309.75 5,190.00 86.7% -2.3% -3.5%

- Prodvinalco Prodvinalco 380.00 370.00 6.2% -2.6% -1.8%
- Tarie de Bihor Scandic 48.00 45.00 0.8% -6.3% 2.3%
- Slivovita R. Jelinek 23.00 22.00 0.4% -4.3% -10.4%
- Jelinek Slivovice R. Jelinek 1.25 1.00 0.0% -20.0% -
- Zolmyr Alexandrion 0.25 0.25 0.0% 0.0% -24.1%
- Palinca de Bihor Scandic 0.00 0.00 0.0% - -
- Vilmos Zwack 0.00 0.00 0.0% - -100.0%
- Other (Branded) - 4,857.25 4,751.75 79.4% -2.2% -3.6%
Liqueurs 565.54 558.11 9.3% -1.3% -0.8%

- Florentino Zarea 113.00 112.00 1.9% -0.9% 5.1%
- Angelli Henkell Freixenet 30.00 33.71 0.6% 12.4% 7.6%
- Sheridan's Diageo 27.50 33.50 0.6% 21.8% 13.7%
- Tanita Scandic 23.00 21.00 0.4% -8.7% -4.9%
- Moldova Zarea 21.00 20.00 0.3% -4.8% 1.0%
- Baileys Diageo 16.50 17.66 0.3% 7.0% 7.1%
- Arad Zarea 16.00 14.50 0.2% -9.4% -4.8%
- Royal Cream Zarea 9.00 8.75 0.1% -2.8% 0.6%
- Disaronno Illva Saronno 5.40 7.55 0.1% 39.8% 14.7%
- De Kuyper De Kuyper 4.50 7.20 0.1% 60.0% 9.6%
- Other (Branded) - 299.64 282.24 4.7% -5.8% -4.7%
Bitters/Spirit Aperitifs 210.90 233.00 3.9% 10.5% 6.1%

- Jägermeister Mast Jaegermeister 107.55 118.00 2.0% 9.7% 8.4%
- Aperol Campari 40.00 51.00 0.9% 27.5% 15.8%
- Carpaten Zarea 28.00 26.50 0.4% -5.4% 2.0%
- Campari Campari 16.00 19.00 0.3% 18.8% 0.4%
- Prodvinalco Prodvinalco 7.50 7.25 0.1% -3.3% 5.7%
- Tatratea Karloff 3.00 3.35 0.1% 11.7% 10.9%
- Ramazzotti Pernod Ricard 1.10 1.60 0.0% 45.5% 2.7%
- Vecchio Amaro del Capo Caffo 0.75 1.40 0.0% 86.7% 36.1%
- Montenegro Montenegro 1.00 0.41 0.0% -59.0% -
- Branca Branca 0.25 0.25 0.0% 0.0% -6.0%
- Other (Branded) - 5.75 4.24 0.1% -26.3% -24.7%
Aniseed 1.65 1.65 0.0% 0.0% -11.3%

- Ouzo 12 Campari 0.50 0.40 0.0% -20.0% 27.2%
- Molinari Molinari 0.25 0.30 0.0% 20.0% -7.4%
- Ramazzotti Pernod Ricard 0.10 0.20 0.0% 100.0% 0.0%
- Romana Sazerac 0.15 0.15 0.0% 0.0% 0.0%
- Pernod Pernod Ricard 0.10 0.15 0.0% 50.0% 8.4%
- Vaccari Lucas Bols 0.05 0.10 0.0% 100.0% 0.0%
- Ricard Pernod Ricard 0.10 0.07 0.0% -30.0% -18.9%
- Pere Kermann La Martiniquaise - 0.05 0.0% - -
- Mr. Jekyll Berentzen 0.00 0.00 0.0% - -100.0%
- Luxardo dei Cesari Luxardo 0.00 0.00 0.0% - -
- Mini Pernod Ricard 0.00 0.00 0.0% - -100.0%
- Other (Branded) - 0.40 0.23 0.0% -42.5% -20.4%
Source: IWSR

Flavoured Spirits: Leading Distributor Portfolios

Distributor Owner 2021 2022 Market CAGR CAGR
Share 2021 2017
2022 to 2022 to 2022
Flav. Spirits 6,087.84 5,982.76 100.0% -1.7% -2.9%
Prodvinalco 387.50 377.25 6.3% -2.6% -1.7%

- Prodvinalco Fruit EDV Prodvinalco 380.00 370.00 6.2% -2.6% -1.8%
- Prodvinalco Bitters Prodvinalco 7.50 7.25 0.1% -3.3% 5.7%
Zarea 192.50 187.75 3.1% -2.5% 2.2%

- Florentino Liqueur Range Zarea 113.00 112.00 1.9% -0.9% 5.1%
- Carpaten Bitters Zarea 28.00 26.50 0.4% -5.4% 2.0%
- Moldova Liqueur Zarea 21.00 20.00 0.3% -4.8% 1.0%
- Arad Liqueur Zarea 16.00 14.50 0.2% -9.4% -4.8%
- Royal Cream Cream Liqueur Zarea 9.00 8.75 0.1% -2.8% 0.6%
- Zarea Liqueur Range Zarea 5.50 6.00 0.1% 9.1% -10.6%
PPD 107.10 129.50 2.2% 20.9% 10.0%

- Aperol Aperitif Campari 40.00 51.00 0.9% 27.5% 15.8%
- Sheridan's Cream Liqueur Diageo 27.50 33.50 0.6% 21.8% 13.7%
- Campari Aperitif Campari 16.00 19.00 0.3% 18.8% 0.4%
- Baileys Cream Liqueur Diageo 16.50 16.90 0.3% 2.4% 6.2%
- Disaronno Amaretto Illva Saronno 5.40 7.10 0.1% 31.5% 13.3%
- Smirnoff Sours Flav. Vodka (Low- Diageo 0.20 0.60 0.0% 200.0% 33.8%
strength)
- Ouzo 12 Ouzo Campari 0.50 0.40 0.0% -20.0% 27.2%
- Grand Marnier Liqueur Campari 0.40 0.30 0.0% -25.0% 9.6%
- Schwartzhog Bitters Hardenberg 0.20 0.20 0.0% 0.0% -35.6%
Wilthen
- Averna Bitters Campari 0.20 0.20 0.0% 0.0% 1.0%
- Others - 0.20 0.30 0.0% 50.0% -15.6%
BDG 112.52 126.65 2.1% 12.6% 8.9%

- Jagermeister Bitters Mast Jaegermeister 107.55 118.00 2.0% 9.7% 8.4%
- Bols Liqueur Lucas Bols 1.50 4.20 0.1% 180.0% 13.8%
- Cointreau Liqueur Rémy Cointreau 1.25 1.50 0.0% 20.0% 8.4%
- Jelinek Slivovice Fruit EDV R. Jelinek 1.25 1.00 0.0% -20.0% -
- Patron XO Cafe Coffee Liqueur Bacardi 0.45 0.60 0.0% 33.3% -
- St. Germain Liqueur Bacardi 0.20 0.40 0.0% 100.0% -
- Martini Bitter Aperitif Bacardi 0.10 0.25 0.0% 150.0% 52.8%
- Passoas Liqueur Lucas Bols 0.00 0.25 0.0% - 44.3%
- Chambord Liqueur Brown-Forman 0.10 0.15 0.0% 50.0% 8.4%
- Galliano Liqueur Lucas Bols 0.05 0.10 0.0% 100.0% 27.2%
- Vaccari Sambuca Lucas Bols 0.05 0.10 0.0% 100.0% 0.0%
- Others - 0.02 0.10 0.0% 400.0% -3.6%
Scandic 71.00 66.00 1.1% -7.0% -0.4%

- Tarie de Bihor Fruit EDV Scandic 48.00 45.00 0.8% -6.3% 2.3%
- Tanita Liqueur Scandic 23.00 21.00 0.4% -8.7% -4.9%
Source: IWSR

Flavoured Spirits: Key Brand Performance 2022 vs 2021
Source: IWSR

RTDs Summary Romania
RTDs: Consumption Summary

000s 9-litre Cases
to 2022 to 2022 to 2027
RTDs 96.60 97.00 0.4% 12.2% 3.0%
RTDs 96.60 97.00 0.4% 12.2% 3.0%

- Wine Spritzers & Coolers 9.75 10.57 8.4% -2.3% 4.2%
- Cocktails & Long Drinks 34.45 29.28 -15.0% 36.9% 3.0%
- FABs 52.40 57.15 9.1% 9.4% 2.8%
Source: IWSR
RTDs: Local vs Imported

000s 9-litre Cases
to 2022 to 2022 to 2027
RTDs 96.60 97.00 0.4% 12.2% 3.0%
RTDs 96.60 97.00 0.4% 12.2% 3.0%

- Local 16.25 17.07 5.0% -0.5% 4.7%
- Imported 80.35 79.93 -0.5% 16.7% 2.6%
Source: IWSR
RTDs: Share of On- vs Off-Premise 2022
Source: IWSR

RTDs: Share By Owner 2022
Source: IWSR
RTDs By Category - Historical and Forecast Growth
Source: IWSR

RTDs: Leading Brands 2022

000s 9-litre Cases
Source: IWSR

Beer Summary Romania
Beer: Consumption Summary

000s 9-litre Cases
to 2022 to 2022 to 2027
Beer 184,377.78 174,144.44 -5.6% -0.5% 0.6%
Beer 184,377.78 174,144.44 -5.6% -0.5% 0.6%
- Ale 644.44 652.78 1.3% 15.8% 1.6%

- Lager 174,395.55 163,904.44 -6.0% -0.8% 0.5%
- Speciality 1,877.78 2,055.56 9.5% 5.7% 1.7%
- Stout 66.67 98.33 47.5% 18.4% 2.5%
- Wheat Beer 36.11 36.11 0.0% 11.9% 1.5%
- Radler 3,688.89 3,536.11 -4.1% 1.0% 0.0%
- Other Flavoured Beer 922.22 938.89 1.8% 1.1% 1.7%
- Low-Alcohol Beer 33.33 77.78 133.3% 11.8% 7.4%
No-Alcohol Beer 2,712.78 2,844.44 4.9% 2.6% 1.6%
Source: IWSR
Beer: Local vs Imported

000s 9-litre Cases
to 2022 to 2022 to 2027
Beer 184,377.78 174,144.44 -5.6% -0.5% 0.6%
Beer 184,377.78 174,144.44 -5.6% -0.5% 0.6%

- Local 179,928.89 169,782.22 -5.6% -0.5% 0.6%
- Imported 4,448.89 4,362.22 -1.9% -1.9% 0.8%
Source: IWSR
Beer: Price Band Analysis

000s 9-litre Cases
Beer 184,481.66 184,377.78 174,144.44 100.0% 100.0% 100.0%
- Super-Premium 372.22 398.89 430.56 0.2% 0.2% 0.2%
- Premium 24,072.22 27,405.56 27,095.56 13.0% 14.9% 15.6%
- Standard 143,037.22 140,572.22 131,840.55 77.5% 76.2% 75.7%
- Value 17,000.00 16,001.11 14,777.78 9.2% 8.7% 8.5%
Source: IWSR

Beer: Share of On- vs Off-Premise 2022
Source: IWSR
Beer: Ecommerce 2022
Source: IWSR

Beer: Share By Owner 2022
Source: IWSR
Beer By Category - Historical and Forecast Growth
Source: IWSR

Beer: Share By Category
Source: IWSR
Beer: Leading Brands 2022

000s 9-litre Cases
Source: IWSR

Cider Summary Romania
Cider: Consumption Summary

000s 9-litre Cases
to 2022 to 2022 to 2027
Cider 2,019.44 2,055.56 1.8% 5.4% 1.4%
Cider 2,019.44 2,055.56 1.8% 5.4% 1.4%

- Other Cider 2,019.44 2,055.56 1.8% 5.4% 1.4%
Source: IWSR
Cider: Local vs Imported

000s 9-litre Cases
to 2022 to 2022 to 2027
Cider 2,019.44 2,055.56 1.8% 5.4% 1.4%
Cider 2,019.44 2,055.56 1.8% 5.4% 1.4%

- Local 200.00 199.11 -0.4% 3.6% 3.2%
- Imported 1,819.44 1,856.44 2.0% 5.6% 1.2%
Source: IWSR
Cider: Share of On- vs Off-Premise 2022
Source: IWSR

Cider: Share By Owner 2022
Source: IWSR
Cider By Category - Historical and Forecast Growth
Source: IWSR

Cider: Leading Brands 2022

000s 9-litre Cases
Source: IWSR

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Executive Summary

Inflation and lower

About This Report

IWSR Drinks Market Analysis 1

IWSR Drinks Market Analysis 3

Key Changes 2021–22

General Forecast Assumptions

Key Market Factors

IWSR Drinks Market Analysis I

Key Category Changes 2021–22

IWSR Drinks Market Analysis II

IWSR Drinks Market Analysis III

Gin and Genever

IWSR Drinks Market Analysis IV

Fruit Eaux de Vie

IWSR Drinks Market Analysis V

Specific Problems with Forecasting

Changes to Historic Data

IWSR Drinks Market Analysis VI

Key Economic Indicators

Population by Age Band

LDA Population 15,585.23 15,400.12 15,192.06 15,004.78 14,861.46 14,460.00

- 0 to LDA 3,610.85 3,585.95 3,556.30 3,515.12 3,464.87 3,234.29

Source: US Census Bureau

IWSR Drinks Market Analysis 4

Total Beverage Alcohol By Category 2022

- Wine 48,072.81 48,106.02 0.1% -0.9% -0.3%

- Still Wine 46,502.46 46,470.00 -0.1% -1.1% -0.4%

IWSR Drinks Market Analysis 5

- Whisky 701.62 853.84 21.7% 8.2% 2.0%

Channel Split By Category

- Wine 16.3% 17.9% 83.7% 82.1%

Ecommerce Value and Share

- Wine 1,525.00 0.0%

IWSR Drinks Market Analysis 6

Historic and Forecast Growth By Category

IWSR Drinks Market Analysis 7

Wine Volume vs Growth

Spirits Volume vs Growth

IWSR Drinks Market Analysis 8

Beer / Cider / RTDs Volume vs Growth

Channel Split By Beverage Alcohol Category - 2022

IWSR Drinks Market Analysis 9

Ecommerce Value 2022

IWSR Drinks Market Analysis 10

Wines: Consumption Summary

Still Wine 46,502.46 46,470.00 -0.1% -1.1% -0.4%

Sparkling Wine 1,244.49 1,311.77 5.4% 7.2% 1.7%

Fortified Wine 2.00 2.75 37.5% 29.7% 5.8%

Light Aperitifs 323.71 321.00 -0.8% -1.6% -1.5%

Other Wine 0.15 0.50 233.3% 58.5% 3.7%

Wines: Local vs Imported

Still Wine 46,502.46 46,470.00 -0.1% -1.1% -0.4%

Sparkling Wine 1,244.49 1,311.77 5.4% 7.2% 1.7%

Fortified Wine 2.00 2.75 37.5% 29.7% 5.8%

Light Aperitifs 323.71 321.00 -0.8% -1.6% -1.5%

Other Wine 0.15 0.50 233.3% 58.5% 3.7%

IWSR Drinks Market Analysis 11