Cold Outreach Templates

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in
"Cold Outreach Templates That
Would Make Even a Dead Customer
Die to Do a Deal with You!"
- All info confidential - All Rights reserved 2024 | www.amitnath.in

About the Author
Dr. Amit Nath is a highly accomplished business professional and entrepreneur with a
distinguished academic record and extensive experience in various industries.
He holds a Doctor of Business Administration degree from California University, with a
specialization in Business Strategy, Marketing, Sales Closing, and Coaching.
Dr. Nath is a TedX speaker, a recognized business mentor, and a recipient of the Business Mint
“Best Emerging Business Mentor of the year 2022- BLR” award from the Governor of
Karnataka.
Dr. Nath's career began with an internship at St Johns Medical College Bangalore as a Junior
Research Fellow before moving on to become a Marketing Manager at Sant Meditech and a
Marcom Manager at HCG Health Care Global, where he handled Cyberknife. He later became
the Head of Bangalore Operations for Vasan Eye Care and the Head of Marketing at
Health-sprint, where he instrumented the backbone software for Star Health and Thai Aroyagya
shree. Dr. Nath founded MMS, which achieved a turnover of 7.75Cr in less than three years with
a team of 31. MMS was subsequently acquired by India's largest pharma capsule manufacturer
Kemwell Pharma.
Dr. Nath is the Founder and Proprietor of AMKAN - Advertising Marketing Knowledge Acumen
Networks, a company that has earned the trust of 23 worldwide agencies for outsourcing. He

has also founded several other successful companies, including Spinwild Pvt Ltd, Just Be You
Luxury Salon, Pup N Tub (Pet Grooming Center), Spinwash (Industrial B2C Laundry), Mentors
Institutions, Digital Marketing Gadgets, Exclusive Closer, and Copy Writers Club.
Dr. Nath was a chartared Head of Strategy at Finbizness, India's first YouTube channel on BFSI,
and he has mentored and guided 37 startups as an External Marketing Author for NSRCL at
IIM. He is the Chairman at Reform Healthcare Services, a healthcare M&A company at
Chandigarh, and the Co-Founder of IndianCloser.com, India's only GST-registered closing
company.
Dr. Nath is also a prolific author, having authored the Best-Selling Book at Amazon, "UM3"
(Unlimited Money Making Machine). He is a Right-wing Director at WOM (World of Marketing)
Global and represents India at ERNI - Entrepreneur Reference Network Internationale. Dr. Nath
supports the University of Vienna and UBFS (University of Business & Finance Switzerland) for
Strategy Penetration at the C-Class community.
Dr. Nath is a highly respected professional in his field, and his contributions have been
recognized both nationally and internationally. He is passionate about entrepreneurship and
committed to serving his clients with excellence, quality, and trust.
To get connected write to [email protected]

Preamble
This value article is designed for those who are starting their new professional life or are
novices in marketing or have current financial constraints.
This is typically for those who want to play bold and are ready to be fascinated in the
market rather than just playing easy with normal ads or an inorganic approach.
The best way to learn this is as follows.
Look you will always need trust to do any business.
Trust needs value + time and attention.
This is only possible with Human beings.
Now there are two different ways to approach a business.
Point 1: >> People who know you --- usually we call them as warm leads
Poitn 2>> People who are strangers - these people are called cold leads.
For warm leads, if you want to know how to engage them and extract business
intelligence or closures - write to me at [email protected]
This article is all about the Cold outreach method only.
This means that you are initiating the first “Hello or HI” to a complete stranger.
Here are the probabilities that can happen

● You can be taken as a negative person and they would like to keep their distance
from you
● You can be taken as entertainment and people would just pass time and feel
good
● You can be taken as an important person who can solve the current pain and
problem and people would love to be connected with you.
● You can be seen as a God who has already cured pain and problems in the past
and has a load of credibility and people book appointments to get your service or
products.
In business, everyone loves to be the last one mentioned above.
Awareness Action Triangle - by DADA - Dr. AMIT NATH
Well, My handwriting is incredible - I am sure you could make out in the above
image
Here is the meaning of it
This triangle is called as Action to Awareness Pyramid

The first time when you speak to a stranger - typically they are in cognitive
ignorant that means they do not know what they dont know
Here are the next levels from the bottom
1. Problem awareness [Current / Global]

2. Pain awareness [Self]
3. Search Awareness
4. Solution Awareness
5. Product Awareness
6. Specialist Awareness
7. Affordability Awareness
8. Availability Awareness
9. COI - Cost of inaction Awareness
10. Future Satisfaction Awareness / Risk Reversal Awareness
Here are the cold communication techniques for strangers who are at the lowest
level of the triangle - which means they do not know what they dont know.
And your task is to bring them up the value ladder slowly.

The more they consume your info the better conversion in business is possible.
The art of creating effective cold emails
Here's a table that decodes the art of creating effective cold emails, distilled into 10 key
points:
Point Aspect of Cold
Number Emailing Details and Tips

Craft a captivating subject line that piques curiosity. It should be
1 Subject Line
concise, relevant, and hint at the value the email offers.
Address the recipient by name and tailor the content to their
2 Personalization interests or industry. Personal touches show that the email isn't
generic.
Be clear about the purpose of your email. Whether it’s a sales pitch,
3 Clarity of Purpose a partnership proposal, or a networking request, clarity helps the
recipient understand your intent.
Keep the email concise and to the point. Long-winded emails often
4 Brevity
lose the reader's interest. Aim for short, impactful sentences.
Highlight what’s in it for them. Clearly articulate the benefits of your

5 Value Proposition
proposal or product.
Include a clear, compelling call to action. What do you want the

6 Call to Action (CTA)
recipient to do next? Make it easy for them to take that step.
Match the tone to your audience and purpose. A professional tone
7 Tone and Style works for formal proposals, while a casual tone can be used for
networking.
Provide evidence of your credibility, such as mentioning mutual

8 Proof and Credibility
connections, past successes, or relevant expertise.
Plan for follow-up emails. These should be polite reminders, adding

9 Follow-Up Strategy
additional information or value each time.

Continuously test different versions of your emails to see what
10 Testing and Iteration works best. Use feedback and response rates to refine your
approach.
Key strategies for writing Cold Outreach Emails
The top industry leaders, often referred to as "top guns", requires a strategic approach
that respects their time and positions. Here are key strategies to consider:
Research Thoroughly: Understand their background, achievements, current

projects, and interests. This information will help you tailor your message to be
relevant and engaging.
Be Concise and Direct: High-level executives are extremely busy, so get straight
to the point. Avoid lengthy introductions. Your email should be readable in under
a minute.
Start with a Strong Subject Line: The subject line should be compelling enough
to grab their attention. Make it clear, specific, and intriguing without being
clickbaity.
Personalize Your Approach: Use the research you've done to personalize your
email. Reference their work, speeches, or publications to show that you're not
sending a generic message.
Clearly State Your Intent: Be upfront about why you are reaching out. Whether it's
seeking advice, proposing a collaboration, or offering a service, make your
intentions clear from the start.
Offer Value: Explain what’s in it for them. This could be a unique opportunity, a
solution to a problem they might have, or valuable insights. Make it clear that
you're not just asking for a favor.
Be Respectful of Their Time: Propose a specific, brief time slot for a meeting or
call, or let them know you are flexible and can adjust to their schedule.

Include a Clear Call to Action: What do you want them to do after reading your
email? Make it easy for them to say yes.
Professional Tone: Maintain a tone that is professional yet warm. Avoid overly
casual language but also don’t be too formal or stiff.
Follow-Up Wisely: If you don’t hear back, it’s okay to send a follow-up email after
a week or two. However, avoid being pushy or sending too many follow-ups.
Sl Purpose of Outreach Suggested Subject Line
"Innovative Marketing Strategies in

1 Exploring Collaborations in Marketing
Manufacturing"
"Impressive Retail Sales Tactics: Let's

2 Seeking Retail Sales Partnerships
Connect"
3 Discussing Marketing Synergies "Inspiring Marketing Role in [Industry]"
4 Mutual Learning in Sales Strategies "Innovative Sales Ideas Exchange"
5 Exploring Joint Ventures in Retail "Potential Joint Ventures in Retail Marketing"
6 Sharing Insights in Manufacturing Sales "Leadership in Manufacturing Sales"
"Exciting Partnership Opportunities in

7 Networking and Partnership Opportunities
[Industry]"

"Retail Marketing Innovations: A
8 Discussing Retail Marketing Collaborations
Collaborative Chat?"
9 Learning from Each Other’s Sales Strategies "Creative Sales Strategies in Manufacturing"
"Joint Venture Prospects in Retail Marketing"

10 Joint Venture Possibilities in Retail Marketing
10 sample cold emails incorporating the principles from the above

table:
Subject Line: "Transform Your Marketing with Our Innovative Solution"
Hi [Recipient's Name],
I noticed your impressive marketing campaigns at [Company Name].
Our tool could add immense value to your strategy.
Could we schedule a call to discuss potential enhancements?
Best regards,
[Your Name]
Subject Line: "Exclusive Partnership Opportunity for [Company Name]"
Hello [Recipient's Name],

Your expertise in the [Industry] sector is well-regarded.
I'm reaching out to discuss a mutually beneficial partnership.
Are you available for a quick chat this week?
Warm regards,

[Your Name]
Subject Line: "Revolutionize Your Sales Approach with [Product/Service Name]"
Dear [Recipient's Name],

I've been following your impressive sales growth.
Our [Product/Service] could further skyrocket your results.
Let's explore this possibility over a call?
Cheers,
[Your Name]
Subject Line: "Let's Collaborate to Create Industry Magic"
Your work at [Company Name] is truly inspiring.
I believe a collaboration could lead to exciting ventures.
Could we discuss this in a brief meeting?
Best,
[Your Name]
Subject Line: "Networking Opportunity with a Mutual Benefit"

As a fellow professional in [Industry], your insights are valuable.
I'd love to exchange ideas and discuss potential synergies.
Are you open for a coffee chat next week?
Regards,
[Your Name]
Subject Line: "Elevate Your [Industry] Strategies with Our Expertise"

Your innovative approach at [Company Name] caught my eye.
I'm confident our expertise can complement your strategies.

Interested in a collaboration discussion?
Sincerely,
[Your Name]
Subject Line: "Invitation to Join a Win-Win Business Venture"
I'm impressed with your leadership in [Industry].
I have a business proposition that could be of interest.
Can we set up a time to talk this week?
Best wishes,
[Your Name]
Subject Line: "Unique Solution to Boost Your [Industry] Operations"

As a leader in [Industry], your perspective is crucial.
Our unique [Product/Service] could streamline your operations.
Would you be interested in learning more?
Kind regards,
[Your Name]
Subject Line: "Explore Cutting-Edge [Industry] Innovations Together"

Your pioneering work in [Industry] is outstanding.
Let's discuss how we can push the boundaries together.
How about a meeting next Thursday?
Cheers,
[Your Name]
Subject Line: "Join Forces for a Groundbreaking [Industry] Project"

I admire your recent project at [Company Name].
Collaborating could lead us to groundbreaking results.
Are you open to exploring this idea further?
Warm regards,
[Your Name]
Level 2 - Personal Insight - Where This shows that you had spent
time researching and is genuinely interested in working with the
new person
Sample 1
Hi {{ contact.FIRSTNAME }},
I recently noticed your impressive work in marketing.
Especially in the manufacturing sector.
Your innovative strategies at [Insert Company Name] caught my eye.
I'm exploring potential collaborations in this field.
Perhaps we can exchange ideas and insights.
Would love to have a brief chat about it.
Looking forward to connecting with you.
Sample 2
Hello {{ contact.FIRSTNAME }},
Your achievements in retail sales are remarkable.
I admire your approach at [Insert Company Name].
I'm involved in a similar area and seeking partnerships.
Sharing knowledge could be mutually beneficial.
Can we discuss potential synergies over a call?

Eager to learn from your experience.
Hope to hear from you soon.
Sample 3
Greetings {{ contact.FIRSTNAME }},
Your role in [Insert Industry] marketing is inspiring.
Especially your recent project at [Insert Company Name].
I see a lot of alignment with my work.
I believe a collaboration could be fruitful.
Would you be open to a discussion?
I'm keen to explore how we can grow together.
Awaiting your response.
Sample 4
I've been following your sales strategies in retail.
They are quite innovative and effective.
I'm working on something similar in manufacturing.
I think a conversation could be enlightening for us both.
Would you be interested in a brief exchange of ideas?
I’m sure we have much to learn from each other.
Hope to connect soon.
Sample 5
I'm impressed by your marketing achievements in retail.
Your recent campaign at [Insert Company Name] was fantastic.
I’m exploring joint ventures in this space.
I think we could have some synergies.

Could we have a chat about potential opportunities?
I’m excited about the prospect of working together.
Looking forward to your thoughts.
Sample 6
Your leadership in manufacturing sales is admirable.
I find your strategies both innovative and effective.
I’m in a similar space, focusing on marketing.
I believe we could benefit from sharing insights.
Would you be open to a conversation?
I'm looking forward to potential collaborative ventures.
Eagerly awaiting your reply.
Sample 7
I came across your profile in [Insert Industry].
Your role at [Insert Company Name] is quite impressive.
I’m currently seeking networking and partnership opportunities.
I think a collaboration could be mutually beneficial.
Would you be interested in discussing this further?
I’m sure we have a lot to offer each other.
Looking forward to your response.
Sample 8
Your expertise in retail marketing caught my attention.
Especially your innovative approach at [Insert Company Name].
I’m working in a related area and seeking connections.

Perhaps we can discuss potential collaborations.
I believe a chat could be very productive.
Looking forward to exploring opportunities together.
Hope to connect with you soon.
Sample 9
I'm intrigued by your sales strategies in manufacturing.
They are both creative and impactful.
I’m also involved in this sector, focusing on partnerships.
I think we could learn a lot from each other.
Would you be open to a brief discussion?
I'm excited about the potential for collaboration.
Awaiting your response.
Sample 10
Your accomplishments in marketing within the retail sector are impressive.
Your innovative methods at [Insert Company Name] are noteworthy.
I'm exploring joint venture possibilities in similar areas.
I believe a conversation could be enlightening.
Would you be interested in discussing this further?
I'm sure we have valuable insights to exchange.
Looking forward to the possibility of connecting.

LINKED IN COLD OUTREACH
Examples to get connected…
● Unexpected Compliment:
🌟
"I stumbled across your profile and must say, your career journey reads like an
adventure novel . Too intriguing not to reach out. Let's connect?"
💎
● Curiosity Pique: "
Your profile keeps popping up like a hidden gem on my feed. Destiny? Coincidence?
Let's find out why LinkedIn insists we should connect!"
● Shared Oddity:
"Funny story: I was researching industry leaders and your name came up—as did my
favorite coffee shop right below it. Coffee and career chat soon?"
● Intriguing Prediction:
"LinkedIn's algorithm has been hinting at me all week that you're the mentor I never
knew I needed. Dare to prove it right?"
● Quirky Challenge:
"Challenge: I bet my network doesn't have someone as skilled in [their skill] as you. Care
to join and make me a winner?"
● Creative Compliment:
"If there was an award for the most compelling profile on LinkedIn, I’d nominate you.
Let's connect and exchange trophy-worthy ideas?"
● Mystery Connection:
"Just saw your profile and felt like I discovered a secret level in a game. Shall we unlock
the next stage together?"
● Unexpected Commonality:
"Our paths haven't crossed yet, but LinkedIn seems convinced we're professional
soulmates because of our shared interest in [shared interest]. Let's explore?"
● Humorous Coincidence:
"Our mutual love for [industry/niche] has somehow convinced LinkedIn we should be
connected. I'm inclined to agree. Your thoughts?"

● Bold Statement:
"Here's a wild idea: LinkedIn thinks we can create something awesome together. I'm
curious enough to find out if it's right. You in?"
Customizing Messages for Specific Industries or Roles

To continue from the innovative LinkedIn cold outreach messages, let's focus on how you might
tailor these messages for specific industries or roles, follow up effectively, and measure the
success of your LinkedIn outreach campaigns.
1. Tech Industry:
"Stumbled upon your groundbreaking work in AI. It's like finding the Tony Stark of technology.
Mind if I connect to learn more about your Jarvis?"
2. Healthcare Professional:
"Your profile is the pulse of innovation in healthcare. Would love to connect and hear your
thoughts on the future of patient care."
3. Creative Fields (e.g., Design, Writing):

"Your portfolio speaks louder than words, painting a vivid story of creativity. Eager to connect
and discuss the art behind your work."
4. Finance Professional:
"Navigating through your achievements is like following a roadmap to financial success.
Interested in exchanging insights over a virtual coffee?"
5. Education Sector:
"Your contributions to education shine like a beacon for future generations. Keen on connecting
to explore collaborative opportunities in shaping minds."
Strategies to Following Up After Sending a Cold Outreach

Message
1. Personalize Your Follow-up:

Reference any recent work or achievement of theirs that caught your eye since your last
message.
2. Provide Value:

Offer a piece of advice, a helpful article, or an introduction that might benefit them, making your
follow-up memorable.
3. Keep It Brief:
Respect their time with a concise message that reiterates your interest in connecting.
How to Measure the Success of LinkedIn Outreach Campaigns
1. Response Rate:
Track the percentage of responses received against the total number of outreach messages
sent.
2. Quality of Connections:
Assess the relevance and potential of the connections made through your outreach in terms of
collaborative opportunities or knowledge exchange.
3. Conversion to Objectives:
Measure how many of the new connections have led to your desired outcome, be it a meeting, a
sale, a collaboration, etc.
Maintaining and Nurturing LinkedIn Connections

Regular Engagement:
Like, comment, and share your connections' posts to stay visible in their LinkedIn feed.
This regular engagement demonstrates your interest in their professional activities and
insights.
Personalized Messages:
Send personalized messages on special occasions like work anniversaries, new job
roles, or birthdays. LinkedIn provides notifications for these events, making it easier to
keep track.
Share Relevant Content:

Regularly share articles, research findings, or professional tips that are relevant to your
industry. Tag connections who might find this content particularly useful or
thought-provoking.
Creating Content that Attracts Potential Connections on

LinkedIn
Industry Insights:
Share your unique perspective on trends, challenges, and innovations in your industry.
This establishes your thought leadership and attracts like-minded professionals.
Interactive Content:
Polls, questions, or discussion prompts related to your field can engage your audience
and encourage them to share their views, increasing your visibility to their connections.
Success Stories and Case Studies:
Sharing your achievements or case studies that highlight your skills and expertise can
attract potential connections interested in your professional capabilities.
Leveraging LinkedIn Analytics for Improving Outreach

Strategies
Profile Views:
Monitor who's viewed your profile to understand the types of professionals attracted to
your content. This can inform the direction of your future posts and outreach messages.
Content Performance:
Analyze which types of posts generate the most engagement in terms of likes,
comments, and shares. This insight helps tailor your content strategy to what resonates
most with your audience.

Connection Growth Rate:
Track your connection growth rate over time to measure the effectiveness of your
outreach and engagement efforts. A steady increase indicates successful networking
strategies.
Summary
To wrap up our exploration into the transformative world of LinkedIn outreach, engagement, and
networking strategies, it's clear that the digital age offers unprecedented opportunities for
professional growth and connection.
Behind every profile, post, and message lies the potential for new partnerships, learning
opportunities, and avenues for career advancement.
It's me, DADA, or as you officially know me, Dt. AMIT NATH. We've been on quite the journey
today, diving into the nuts and bolts of LinkedIn, figuring out how to make those cold messages
warmer, and just generally how to be a pro at this networking gig.
But you know what? All this talk, all these strategies, they're really just about one thing:
connecting. It's about reaching out, making that first move, and starting conversations that
could lead anywhere.
So, here's my casual invite to you. Why not hit me up? Let's chat, share ideas, or just talk about
where we see ourselves in this ever-connected world. I'm all about making connections that
matter, and hey, you never know where a simple "hello" might lead.
Don't be a stranger. Reach out, and let's make our professional journey one heck of an
adventure. After all, in the grand scheme of things, it's those connections, those shared
moments, that really make the difference.
Catch you on the flip side?

Cheers,
DADA
Write to [email protected] & be a part of the winning team !
To know more
Follow me on LInked in https://www.linkedin.com/in/amitnath82/

If you want more such powerful news letters that I share on linked in you can just click
here
& If you want to see the candid side of me then you must check out my instagram &
Facebook
But if you are person to see all these in action then you must watch me & family live in
my Youtube


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- All info confidential - All Rights reserved 2024 | www.amitnath.

- All info confidential - All Rights reserved 2024 | www.amitnath.in

distinguished academic record and extensive experience in various industries.

He holds a Doctor of Business Administration degree from California University, with a

specialization in Business Strategy, Marketing, Sales Closing, and Coaching.

- All info confidential - All Rights reserved 2024 | www.amitnath.in

IIM. He is the Chairman at Reform Healthcare Services, a healthcare M&A company at

Chandigarh, and the Co-Founder of IndianCloser.com, India's only GST-registered closing

(Unlimited Money Making Machine). He is a Right-wing Director at WOM (World of Marketing)

Strategy Penetration at the C-Class community.

recognized both nationally and internationally. He is passionate about entrepreneurship and

committed to serving his clients with excellence, quality, and trust.

To get connected write to [email protected]

- All info confidential - All Rights reserved 2024 | www.amitnath.in

The best way to learn this is as follows.

Look you will always need trust to do any business.

Trust needs value + time and attention.

This is only possible with Human beings.

Now there are two different ways to approach a business.

This article is all about the Cold outreach method only.

Here are the probabilities that can happen

- All info confidential - All Rights reserved 2024 | www.amitnath.in

In business, everyone loves to be the last one mentioned above.

Awareness Action Triangle - by DADA - Dr. AMIT NATH

Here is the meaning of it

This triangle is called as Action to Awareness Pyramid

- All info confidential - All Rights reserved 2024 | www.amitnath.in

Here are the next levels from the bottom

1. Problem awareness [Current / Global]

And your task is to bring them up the value ladder slowly.

- All info confidential - All Rights reserved 2024 | www.amitnath.in

The art of creating effective cold emails

Point Aspect of Cold

Number Emailing Details and Tips

- All info confidential - All Rights reserved 2024 | www.amitnath.in

Address the recipient by name and tailor the content to their

3 Clarity of Purpose a partnership proposal, or a networking request, clarity helps the

recipient understand your intent.

Highlight what’s in it for them. Clearly articulate the benefits of your

Include a clear, compelling call to action. What do you want the

Match the tone to your audience and purpose. A professional tone

Provide evidence of your credibility, such as mentioning mutual

Plan for follow-up emails. These should be polite reminders, adding

- All info confidential - All Rights reserved 2024 | www.amitnath.in

Key strategies for writing Cold Outreach Emails

Research Thoroughly: Understand their background, achievements, current

- All info confidential - All Rights reserved 2024 | www.amitnath.in

Sl Purpose of Outreach Suggested Subject Line

"Innovative Marketing Strategies in

"Impressive Retail Sales Tactics: Let's

3 Discussing Marketing Synergies "Inspiring Marketing Role in [Industry]"

4 Mutual Learning in Sales Strategies "Innovative Sales Ideas Exchange"

5 Exploring Joint Ventures in Retail "Potential Joint Ventures in Retail Marketing"

6 Sharing Insights in Manufacturing Sales "Leadership in Manufacturing Sales"

"Exciting Partnership Opportunities in

- All info confidential - All Rights reserved 2024 | www.amitnath.in

"Joint Venture Prospects in Retail Marketing"

10 sample cold emails incorporating the principles from the above

Subject Line: "Transform Your Marketing with Our Innovative Solution"