FIN202 Group 2 Group Assignment 1 mẫu
FIN202 Group 2 Group Assignment 1 mẫu
FIN202 Group 2 Group Assignment 1 mẫu
Table of Contents
I. Introduction.....................................................................................................3
II. SWOT Analysis................................................................................................3
2.1. Strength........................................................................................................3
2.2. Weakness......................................................................................................4
2.3. Opportunity..................................................................................................5
2.4. Threat...........................................................................................................5
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Table of Contents
I. Introduction.....................................................................................................3
II. SWOT Analysis................................................................................................3
2.1. Strength........................................................................................................3
2.2. Weakness......................................................................................................4
2.3. Opportunity..................................................................................................5
2.4. Threat...........................................................................................................5
III. Marketing Mix.................................................................................................5
3.1. Product.........................................................................................................5
3.2. Place..............................................................................................................6
3.3. Price..............................................................................................................6
3.4. Promotion.....................................................................................................7
IV. Financial Analysis............................................................................................8
4.1. Start-up expense..........................................................................................8
4.1.1. Gym and physical therapy equipment expenses....................................8
4.1.2. Functional foods expenses...................................................................11
4.1.3. Other expenses.....................................................................................11
4.2. Depreciation and salvage..........................................................................12
4.3. Operating expense.....................................................................................13
4.3.1. Fixed cost (FV).....................................................................................13
4.3.2. Variable Cost (VC)..............................................................................15
4.3.3. Operating expense...............................................................................15
4.4. Revenues.....................................................................................................15
4.5. Free cash flow............................................................................................17
4.6. Payback period and discounted payback period....................................18
4.7. Internal rate of return (IRR) and modified internal rate of return
(MIRR)
18
V. Conclusion......................................................................................................19
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I. Introduction
With the desire to create an environment for exercise and relaxation, bringing new
vitality and balance to people's lives, we plan to have a strategy of investing
and developing Flex Training Gym & Physical Therapy (FTG&PT). Flex
Training Gym & Physical Therapy model includes a gym room, functional food
sales area and a physical therapy room. The equipment system of the gym is
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modernly
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I. Introduction
With the desire to create an environment for exercise and relaxation, bringing new
vitality and balance to people's lives, we plan to have a strategy of investing
and developing Flex Training Gym & Physical Therapy (FTG&PT). Flex
Training Gym & Physical Therapy model includes a gym room, functional food
sales area and a physical therapy room. The equipment system of the gym is
modernly designed with a cool and clean space to provide people with useful
exercises, help to lose weight as well as gain muscle effectively and at the same
time, it helps to improve health and helps people to think more positively and
have a comfortable mind. Plus, there are functional foods for gymers to help
improve strength and increase exercise performance... During the Covid
epidemic, everyone needs advice on health, exercises to increase their health
and to support those who are afraid to leave the house because of fear of the
epidemic, we set up a website to sell gym equipment, functional foods, advise
and support to register for gym and fitness services therapy at home. FTG&PT
also owns a team of professional trainers and doctors with many years of
experience, giving the best service to everyone.
II. SWOT Analysis
2.1. Strength
- Price policy:
We provide our customers with a transparent and clear pricing policy. The
price is suitable for each age group from students to working people through
combo packages from silver to diamond (price range from 450,000VND –
3,000,000VND). Besides, we will give some incentives to events so that
customers can join and register to become a member of the gym. Of course, the
newly opened business is in the stage of market penetration. We will try to
offer special discounts for first-time members to register as well as high value
gym packages will also be attractively discounted by us. Reasonable pricing
combined with quality per session is one of the strengths of our gym.
- About the location of the gym:
We chose a location in District 1, Ho Chi Minh City, which is densely
populated and predicted that this would be a place with many potential
customers. The location near the apartment is also a place to attract young
people, nowadays people's needs tend to want to improve their physique and
exercise, so we choose a densely populated place to be more convenient in
moving.
- About facilities:
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We carefully invest in equipment and machinery from the gym from the customer
care stage by providing massage services after customers have tired training along
with a variety of supplements to help them relax suitable for many needs of
customers, all are arranged and divided into reasonable areas. The gym will
give customers a great experience during exercise. In addition, combined with
the sound system, melodies in each exercise will help customers feel excited and
have a good time practicing with us.
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We carefully invest in equipment and machinery from the gym from the customer
care stage by providing massage services after customers have tired training along
with a variety of supplements to help them relax suitable for many needs of
customers, all are arranged and divided into reasonable areas. The gym will
give customers a great experience during exercise. In addition, combined with
the sound system, melodies in each exercise will help customers feel excited and
have a good time practicing with us.
- About the coach:
The team of coaches are well-trained and experienced in teaching subjects such
as Gym with in-depth knowledge of aspects such as counseling on complementary
foods and appropriate relaxation procedures to be able to simultaneously
support our business. Besides, the coach has guided and helped some previous
clients and they have achieved the expected results. Our gym will provide
customers with exercises designed by the trainer for each person (for the
Personal Trainer class).
- About business activities:
Our current business model is combining tradition and digital transformation. We
are trying to provide our services through popular social platforms today,
providing consulting service packages. Assist with exercises and also sell
dietary supplements on the platform.
2.2. Weakness
- About branches:
According to the survey, it can be seen that customer demand is increasing and it
can be exploited in many areas. However, because we are a new business, we
cannot open more branches across the country. Because we initially spent a
large amount of capital to invest in equipment, not to mention with immature
experience. Chain management will be especially difficult. This will make it
difficult for remote clients to attend our training sessions.
- About the brand:
Due to the new entry into the bodybuilding service market, the brand is still
new to customers, the gym needs to invest more in marketing to attract more
potential customers.
- Classroom:
Because the gym is newly established, the operation of the gym is still limited, so
it has not been able to meet the needs of customers.
- Additional foods and massage services:
Of course, as mentioned, because it is a new gym, it has not been able to approach
and work with many customers, so the provision of suitable products and services
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is still limited. Not to mention today on the market there are many poor
qualities products that reduce the reputation of the product.
2.3. Opportunity
- The needs of guests are increasing, so delivering quality from the training sessions
is the responsibility of our gym. Customers need a comfortable training
environment, clean, cool space, along with the excitement combined with the
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is still limited. Not to mention today on the market there are many poor
qualities products that reduce the reputation of the product.
2.3. Opportunity
- The needs of guests are increasing, so delivering quality from the training sessions
is the responsibility of our gym. Customers need a comfortable training
environment, clean, cool space, along with the excitement combined with the
coach to make customers have a great experience at our gym.
- Modern equipment, providing a full range of essential items during exercise from
Gym to Yoga helps the practitioner feel comfortable and has good reviews of the
quality of the gym.
- Our gym creates classes from basic to advanced, suitable for each age,
combined with exercises from a team of professional coaches to help customers
achieve the best results after a training process.
- With a business model with digital transformation, our gym will have the
opportunity to reach out to potential customers and at the same time can reduce
marketing costs.
2.4. Threat
On the competitive market: We just entered the Fitness market, so the brand will
still be unfamiliar to everyone. Compared to other fitness centers that have been
around for a long time and already have a certain customer base. Attracting
customers through advertising campaigns is very expensive, because we have
just entered the market, our budget is limited. Other centers already have
many branches across the country and they meet the needs of customers.
III. Marketing Mix
3.1. Product
- FTG&PT is a gymnasium, also known as a healthy club and fitness center.
FTG&PT is a large room with equipment for exercising the body and
increasing strength or a club where you can go to exercise and keep fit.
- Our gym offers customers with exercises and a healthy diet which are suggestions
from the coaches. To suit for everyone and every age group, we also have PTs
who will be your personal trainer, they will give you advice and information
about your physical condition. In addition, our gym provides a latest
equipment
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and exercise courses like Cardio, Fitness, ... We also provide the customer
with services such as:
• Physical therapy.
• Functional foods.
• Safe weight loss.
• Cardio.
• Website for selling equipment, functional foods and booking for physical
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and exercise courses like Cardio, Fitness, ... We also provide the customer
with services such as:
• Physical therapy.
• Functional foods.
• Safe weight loss.
• Cardio.
• Website for selling equipment, functional foods and booking for physical
therapy.
3.2. Place
District 1, Ho Chi Minh city is the best place that is suitable for a gym
because it is a populous place and the needs of the gym are very high. We
choose a location which is near apartments so people could move to the gym
conveniently.
3.3. Price
Price of service:
Service: Price
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Whey Blend 2lb 600,000đ/bottle
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Total 2,025,250,000
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Total 2,025,250,000
Total 574,750,000
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Total 539,000,000
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Total 490,370,000
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Total 3,910,800,000
Total 4,001,400,000
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FC VC Total
4.4. Revenues
Package Silver
(GYM) 450,000 62 27,900,000
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Package Diamond
(GYM) 3,000,000 30 90,000,000
infrared muscle
massager 700 000 14 9 800 000
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Package Diamond
(GYM) 3,000,000 30 90,000,000
infrared muscle
massager 700,000 14 9,800,000
Carbon Steam
Mechanical Chiller 1,000,000 10 10,000,000
Whey Gold
MuscleTech 5.5lbs 1,500,000 7 10,500,000
Total 541,110,000
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(-) Cap
Exp 3,139,000,000 ₫ 0 0 0 0 0
(-) Add
WC 1,000,000,000 0 0 0 0 0
NPV 772,769,364
The table shows us that the NPV is 772,769,364, positive that the project to
open the gym is successful and worthwhile because the discount rate is
already the opportunity cost of the project, so, if the opportunity cost is
deducted, still If there is a profit, the project has an economic profit. If NPV
is positive, it means that the investment is profitable because the value of
cash flows after depreciation is higher than the initial investment.
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Discounted
FCF Cumulative CF NCF (30%) Cumulative NCF
Year 1 2 125 138 000 -2 013 862 000 1 634 721 538 -2 504 278 462
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Discounted
FCF Cumulative CF NCF (30%) Cumulative NCF
PB 1.95
Discount PB 3.39
The payback period is 1.85, which means it will take more than a third of the
operating time when FTG&PT comes into operation to reach break-even
point.
For a discounted payback period of 3.10. This means that this project takes more
than 3 years to break even from the initial expenditure, by discounting future
cash flows and recognizing the time value of money.
Therefore, this project is highly appreciated for its high payback and high
feasibility based on the breakeven point index.
4.7. Internal rate of return (IRR) and modified internal rate of
return (MIRR)
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IRR 42.32%
The internal rate of return (IRR) is 45.64%, with cost of capital 30%. The
predicted IRR for the project is 15.64% higher than the discount rate, suggesting
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IRR 42.32%
The internal rate of return (IRR) is 45.64%, with cost of capital 30%. The
predicted IRR for the project is 15.64% higher than the discount rate, suggesting
that the gym project's great profitability has contributed to the broader economy's
outstanding IRR. As a result, an IRR of 45.64% is a promising indicator for
the completion of a high-performing project.
19,097,827,392
MIRR 35.77%
Because the IRR has several drawbacks, it does not correctly reflect the project's
costs and benefits, hence the MIRR is computed to minimize many of the
drawbacks of the IRR. MIRR monitoring is based on the assumption that positive
cash flows are reinvested at the firm's cost of capital. As a result, the MIRR
for this project is 35.77%. This implies that the variable internal rate of return
is likewise generally high, much above the cost of capital.
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V. Conclusion
This report has analyzed the strengths, weaknesses, and costs of the Flex
Training Gym & Physical Therapy development plan. It can be said that when
we make effective use of what has been analyzed in SWOT, we are able to
determine that our brand is unfamiliar to everyone and identify potential
opportunities to discover and grow the business further. However, one of the
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V. Conclusion
This report has analyzed the strengths, weaknesses, and costs of the Flex
Training Gym & Physical Therapy development plan. It can be said that when
we make effective use of what has been analyzed in SWOT, we are able to
determine that our brand is unfamiliar to everyone and identify potential
opportunities to discover and grow the business further. However, one of the
worrying risks now is that the Covid-19 epidemic is still complicated, and people
restrict from going out. Therefore, we need to promote the Marketing strategy to
be able to generate revenue from the online sales website we are aiming for. The
total startup cost was 3,139,000,000 and our payback period took over three
years to break even from the initial cost. From the IRR and MIRR indexes, it
shows the high profitability of this project.
In conclusion, although there are still certain weaknesses and risks. However,
the plan to develop Flex Training Gym & Physical Therapy can still be assessed
as a feasible plan.
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