Haldiram's - Wikipedia
Haldiram's - Wikipedia
Haldiram's - Wikipedia
Website www.haldiram.com
www.haldiramsonline
.com
Products
Haldiram's has over 400 products. Its
product range includes traditional
namkeens, western snacks, Indian sweets,
cookies, sherbets, papads and pickles.
The company also produces ready-to-eat
food products. In the 1990s, the
production of potato-based foods was
enabled by the importation of machinery
from United States designed for these
purposes.[2]
Advertising
Haldiram's is very traditional in terms of
advertising and promotions. However, to
be in sync with current times, Haldiram's
tied up with Prem Ratan Dhan Payo
(movie) and more than 1.5 crore (15
million) Haldiram's snack packets were
printed with the logo of the film.
References
1. "Haldiram's (foods) Limited" .
Company Check. Retrieved
2 September 2014.
2. Balakrishna, Sidharth. Case Studies in
Marketing . Pearson Education India.
pp. 63–68. ISBN 8131757978.
3. "Bikaneri Namkeen hits $1 billion
sweet spot" . Economic Times.
Retrieved 8 April 2019.
4. Sohn, Timothy (8 April 2013).
"Philadelphia students have a taste of
India" . Metro (Philadelphia). Retrieved
2 September 2014.
5. "Haldiram's to expand in northern
region" . One India. 2 July 2006.
Retrieved 30 July 2017.
6. Ray (2010). Supply Chain
Management for Retailing . Tata
McGraw-Hill Education. p. 309.
ISBN 0070145040.
7. O' Brien, Charmaine (2013). The
Penguin Food Guide to India . Penguin
UK. ISBN 9351185753.
8. Bhushan, Ratna; Damodaran, Harish (1
August 2003). "Haldiram lines up
ready-to-eat items for Western
market" . The Hindu. Retrieved
2 September 2014.
9. "India's Most Trusted Brands 2014" .
Archived from the original on 2 May
2015.
10. "Haldiram topples PepsiCo; regains
top spot as country's largest snack
company" . Economic Times. 21
December 2017. Retrieved
16 February 2019.
11. "Rating Rationale" . Crisil. 25
September 2018. Retrieved
16 February 2019.
12. (Staff reporter) (9 May 2012).
"Haldiram Launches New Line of
Frozen Products" . India West.
Retrieved 2 September 2014.
13. India Today International, Volume 3,
Issues 1-20 . Living Media
International Ltd. 2004.
14. "Maharashtra FDA gives clean chit to
Haldiram snacks" . Economic Times.
Retrieved 3 August 2015.
15. India-made food products face USFDA
heat, Haldiram's top list of rejected
items , firstpost.com
External links
Wikimedia Commons has media
related to Haldiram's.
Official website
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title=Haldiram%27s&oldid=926218490"