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    Rubric Content Marketing Strategy and Plan V4point

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    dhruvrambhia2001
    This document outlines a 4-point rubric for evaluating content marketing strategies and plans. It evaluates content strategies on criteria such as defining the audience, goals, and publishing plan. Higher levels of achievement are awarded for demonstrating all criteria at a consistent level, providing superior understanding of the subject matter. The highest level of achievement connects all parts of the strategy logically and communicates the plan at a professional quality level. Meeting standards requires demonstrating most criteria at a good understanding level, while inconsistent or basic demonstration of criteria receives lower scores.

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    Rubric Content Marketing Strategy and Plan V4point

    Uploaded by

    dhruvrambhia2001
    25 views2 pages
    This document outlines a 4-point rubric for evaluating content marketing strategies and plans. It evaluates content strategies on criteria such as defining the audience, goals, and publishing plan. Higher levels of achievement are awarded for demonstrating all criteria at a consistent level, providing superior understanding of the subject matter. The highest level of achievement connects all parts of the strategy logically and communicates the plan at a professional quality level. Meeting standards requires demonstrating most criteria at a good understanding level, while inconsistent or basic demonstration of criteria receives lower scores.

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    Rubric Content Marketing Strategy and Plan v4Point

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    This document outlines a 4-point rubric for evaluating content marketing strategies and plans. It evaluates content strategies on criteria such as defining the audience, goals, and publishing plan. Higher levels of achievement are awarded for demonstrating all criteria at a consistent level, providing superior understanding of the subject matter. The highest level of achievement connects all parts of the strategy logically and communicates the plan at a professional quality level. Meeting standards requires demonstrating most criteria at a good understanding level, while inconsistent or basic demonstration of criteria receives lower scores.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views2 pages

    Rubric Content Marketing Strategy and Plan V4point

    Uploaded by

    dhruvrambhia2001
    This document outlines a 4-point rubric for evaluating content marketing strategies and plans. It evaluates content strategies on criteria such as defining the audience, goals, and publishing plan. Higher levels of achievement are awarded for demonstrating all criteria at a consistent level, providing superior understanding of the subject matter. The highest level of achievement connects all parts of the strategy logically and communicates the plan at a professional quality level. Meeting standards requires demonstrating most criteria at a good understanding level, while inconsistent or basic demonstration of criteria receives lower scores.

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    4-Point Rubric

    Content Marketing Strategy and Plan

    4-Point Rubric for Content Marketing Strategy and Plan


    Criteria Basic (or Non) Inconsistent Meets Exceeds
    Demonstration Demonstration Standard Standards
    s
    Doing
    Writes a content marketing mission
    statement
    Creates a comprehensive audience
    persona
    Describes the desired brand voice to
    deliver in the content
    Outlines a publishing plan with “hub”
    platform, social networks, and content
    calendar
    Thinking
    Describes a "why" for deciding what to
    do
    Sets a clear SMART goal(s) for content
    marketing
    Outlines one topic and ideas for three
    (3) pieces of core/evergreen content
    that align to the topic
    Communicating
    Uses clear, concise narrative
    (supported with data as required) to
    explain
    Uses design/visuals that enhance
    content, doesn’t distract
    Demonstrates Slidedoc principles
    bringing words and visual elements
    together with a clear focus for each
    page to design a readable document
    that flows from start to finish

    1
    4-Point Rubric
    Content Marketing Strategy and Plan

    Levels of Standards
    Meets Standards (B grade range): Consistent demonstration of most assessment criteria and evidence
    of good understanding of the subject matter

    Exceeds Standards (A to A+ grade range): Advanced demonstration of all assessment criteria and
    evidence of superior understanding of the subject matter, including things like:
     Demonstrates analytic or critical thinking to convey a thoughtful (data-supported) point of
    view, and/or identifies insight(s) that goes beyond what to describe why–why is something
    interesting or important? why did it happen? why does it help us moving forward?
     Connects the different parts so it flows together logically from start to finish
     Communication delivery is a professional quality (scannable/readable/watchable/listenable)
    experience that applies best practices for the format

    Inconsistent Demonstration (C grade range, and lower): Inconsistent demonstration (incorrectly done
    or not done) of multiple assessment criteria and/or basic understanding of the subject matter

    Basic Demonstration (D and F grade range): Not doing/demonstrating ~50% or more of the assessment
    criteria…or non-demonstration by not completing/submitting the assignment.

    Criteria
    Think about each criterion as equally important in the overall assessment. You can’t build a house
    without a foundation, walls, or a roof, right? J Same idea here, no one criterion of the assessment is
    more (or less) important than another.

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