Questions: Nature & Scope of Marketing Core Concepts
Questions: Nature & Scope of Marketing Core Concepts
Questions: Nature & Scope of Marketing Core Concepts
Questions
Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management?
Overview of Marketing
Nature & Scope of Marketing Core Concepts
Marketing
Good marketing is
no accident. but a result of planning and execution. is both an art and a science.
What is Marketing?
Marketing is
a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products g, ff g y g gp and services of value with others.
What is Marketing?
Marketing is
the performance of business activities that directs the flow of goods and services from producer to consumer or user. an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
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What is Marketing?
Marketing as a Process
involves an exchange transaction between the buyer and the seller. emphasizes on the mutual satisfaction of both-the buyer and the seller. d h ll development of a long-term relationship between them.
What is Marketed?
Goods Services Events & Experiences Persons Places & Properties Organizations Information Ideas
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Demand States
Negative Nonexistent Latent
Declining
Irregular
Full
Overfull
Unwholesome
www.marutitruevalue.com
Functions of CMOs
Strengthening the brands Measuring marketing effectiveness Driving new product development based on customer needs d Gathering meaningful customer insights Utilizing new marketing technology
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Core Concepts
Needs, wants, and demands Target markets, positioning, ii i segmentation Offerings and brands Value and satisfaction Marketing channels Supply chain Competition Marketing environment Marketing planning
Company Orientations
Production
Product
Selling
Marketing
The Four Ps
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