Scribd Logo
Upload

Welcome to Scribd!

  • 12 views

    JD - Response - Sales Executive

    Uploaded by

    Sharmila Devi
    The document provides a job description for a Sales Team Member position at Bennett, Coleman & Co Ltd, India's largest media company. The position involves planning and implementing sales and marketing programs to achieve targets for existing and new clients. Key responsibilities include sales planning, developing new business initiatives, client servicing, and participating in sales reviews. The ideal candidate has a bachelor's or postgraduate degree in sales or marketing and 2-7 years of relevant experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    JD - Response - Sales Executive

    Uploaded by

    Sharmila Devi
    12 views2 pages
    The document provides a job description for a Sales Team Member position at Bennett, Coleman & Co Ltd, India's largest media company. The position involves planning and implementing sales and marketing programs to achieve targets for existing and new clients. Key responsibilities include sales planning, developing new business initiatives, client servicing, and participating in sales reviews. The ideal candidate has a bachelor's or postgraduate degree in sales or marketing and 2-7 years of relevant experience.

    Original Description:

    Report .

    Original Title

    JD_Response_Sales Executive

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides a job description for a Sales Team Member position at Bennett, Coleman & Co Ltd, India's largest media company. The position involves planning and implementing sales and marketing programs to achieve targets for existing and new clients. Key responsibilities include sales planning, developing new business initiatives, client servicing, and participating in sales reviews. The ideal candidate has a bachelor's or postgraduate degree in sales or marketing and 2-7 years of relevant experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    12 views2 pages

    JD - Response - Sales Executive

    Uploaded by

    Sharmila Devi
    The document provides a job description for a Sales Team Member position at Bennett, Coleman & Co Ltd, India's largest media company. The position involves planning and implementing sales and marketing programs to achieve targets for existing and new clients. Key responsibilities include sales planning, developing new business initiatives, client servicing, and participating in sales reviews. The ideal candidate has a bachelor's or postgraduate degree in sales or marketing and 2-7 years of relevant experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    BACKGROUND INFORMATION & JOB DESCRIPTION:

    S ALES TEAM MEMBER - R ESPONSE


    About Bennett, Coleman & Co Ltd:
    We are India’s Most Diversified Media Company in World’s Fastest Growing Media Market. The
    Company has a strong Heritage of 176 Years. We have strong presence in Newspapers, Magazines,
    Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, and Filmfare are
    market leaders in their respective segments.
    Our flagship brand, The Times of India, is the world’s largest selling English daily, and The Economic
    Times is the world’s 2nd largest English Daily after wall Street Journal.
    The Company has more than 7,000 employees across all major cities in India.
    We are:
    A Powerhouse of successful Brands – We believe in shaping market trends and building a portfolio
    of solid, innovative brands which keep us ahead of competition. Our flagship brand, The Times of
    India, is the world’s largest circulating English daily and The Economic Times is the world’s second
    largest circulating English Business daily. We have continuously grown, driven by the indomitable
    spirit to question the conventional wisdom and change rules of the game.

    Learning and Innovative We are regarded as one of the most consistently innovative publishing
    companies. Our unique 'Brand Capital model' - which invests media capital, in turn for a stake in the
    prospective advertiser - is considered amongst the most innovative ideas in publishing. Previous
    innovations of the Group include such ideas as Invitation Pricing, Combos, Space Drawing Rights and
    Advertorial Supplements. Click on the link below to catch a glimpse of how Innovation has shaped
    our Growth! https://www.youtube.com/watch?v=YP1RWXlipuA

    Great People – ‘Finest minds who inspire, strive and drive innovative initiatives, build trust and
    encourage employees to achieve optimal performance’ is the Hallmark of our leadership team. We
    are one internally cohesive and disciplined team of people from diverse backgrounds, who
    collaborate to write our success story. We invest in our people and our policies are designed for
    their long-term happiness, ensuring work life balance simultaneously. We look for ways to keep our
    employees healthy, whether physically, emotionally, financially or socially. Our policies and benefits
    are one of the best in industry, and this shows in our employee referral rate of more than 60%.

    About Response
    Response is the Marketing and Sales function of the Company and contributes 90% to the
    Company’s topline. The function has more than 1700 employees who are engaged in business
    planning, business development, revenue assurance, fulfilment of client orders, and sales capability
    building. The function uses world class processes, cutting edge technology and analytics to ensure
    that business growth objectives are met.
    hat business are m
    BACKGROUND INFORMATION & JOB DESCRIPTION:
    S ALES TEAM MEMBER - R ESPONSE
    About the Position:
    1. Position Summary

    This position is responsible for planning and implementing sales, marketing and product
    development programs, both short and long range, targeted toward existing and new markets by
    performing the following duties personally or through subordinates.

    2. Areas of Responsibility
    Sales Planning
    Assimilate and analyze information on clients, their competition and market trends, media mix,
    share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in
    order to achieve the budgeted figures for assigned clients

    Smartsell and New Initiatives


    Analyze category / industry with the help of reporting manager, available competition and market
    research; create a basket of opportunities with implementable plans; take inputs from BVH, suggest
    / co-create ideas in sync with the client's communication objectives in order to get incremental
    business through new initiatives and new clients.

    Client servicing
    Develop and maintain rapport with key clients / agencies, share market developments in their
    industry, create awareness of existing and new services offered by the company, liaise with internal
    stakeholders to ensure smooth implementation and logistics, understand and address clients
    business concerns in order to become their preferred media vehicle.

    Sales Review

    Provide information to BVH on order booked, client calls etc. as and when required, participate in
    weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the
    sales targets

    Others

     Communication (External and Internal)


     Presentation and Convincing Skills
     Ability to deliver within strict deadlines
     Knowledge of media, advertising, clients and agency businesses
    3. Candidate
    Educational Qualifications Required Relevant Experience
    Bachelor/ Post Grad in Sales/ Marketing 2-7 years of experience

    You might also like