Las Castellana Banana
Las Castellana Banana
Las Castellana Banana
School
: College of Sciences, Technology and Communication
Inc.
MISSION
high- quality and budget friendly banana products that we will serve to every customer. We
came up with an innovate product that everyone will definitely like because we made something
new and unique products of banana. One of our goals is to provide and fulfill people’s cravings
with our delicious banana products and to give our best in terms of services especially in terms
1
of the quality of our product. Also, our goal is to become essential to our customers by providing
differentiated products and services to help them satisfy their cravings and to give them great
experience. Additionally, the entrepreneurs are committed to raising awareness about the
VISION
We envision to become one of the most successful and well-known businesses in the line
of selling banana foods and drinks in our industry. Additionally, we are aiming to be the leading
provider of quality healthy delicious foods in our industry and impeccable customer service by
providing differentiated products and services to the customers. We will offer good quality of our
products and services, to gain the trust and loyalty of our customers. Also, we will innovate our
company, to make more affordable budget products that will help or lead in achieving our
business goals. We also aimed to be recognized by our customers not only because of our good
customer services but also by providing a high-quality product yet affordable price. Lastly, we
OBJECTIVES:
2
PART III. SITUATION AND COMPETITORS ANALYSIS
A. SWOT ANALYSIS
Strengths Weaknesses
Opportunities Threats
The business proponents came up with the " LA CASTELLANA BANANA" as the name
of the business as it will sell affordable healthy snacks that are made from banana that is
perfectly for movie, date or bonding session. The word LA CASTELLANA BANANA signifies
the banana fest that honors the abundance of the delicious yellow fruits and the BANANA are
their main producer of our delicious products which are the banana chips, ube turon, crispy
banana and banana con yelo. The La Castellana Banana offer a high- quality of banana products
3
yet affordable prices to attract more customers and build the trust and loyalty of the potential
customers.
C. LOCATION
The location of our business will be at the College of Sciences, Technology and
Communications, INC. (CSTC) Lucena Campus in 28 Capitol Road Purok Camia Brgy. 10,
Lucena City. This is the place we will conduct our business as this was the perfect location for
our target customers, who are the students, close friends, teachers, and adults. This location plays
a huge role in attracting more customers to our business because this site is crowded by many
people. Locating and choosing the ideal site involves many different factors, including
researching nearby areas, reading about potential customers' demographics, and taking rivals'
locations into account. This good location decision can significantly boost our company’s long-
term performance.
4
D. LOGO CIRCLE
LA CASTELLANA BANANA
It symbolizes the
WHITE CIRCLE constant operation It symbolizes our business
It symbolizes adds-ons on of the business. name, which means banana fest
that we offer- in our and stands for the product that
product such as the our business offers.
flavors
RIBBON
It marks the
DOTS beginning of the
It symbolizes the business.
process of achieving
,
the business BANANA
.
It symbolizes our
main product that our
YELLOW LIGHT YELLOW WAVES business.
It symbolizes the shine It symbolizes the vibe of
and productivity of our. strength, dedication and
business. Also, it is our unity of ABM Block 2 in .
lightning strike in operating running the business.
this business
Our main products more on Banana that will be sold in a price of — pesos,
depending on the portion of their demands. We also have drinks that comes a selected
topping of your choice. On the other side, our products also do have adds on want. They
will enjoy it with an affordable price and high-quality products in a paper cup/plate for an
Eco-friendly system. La Castellana is also situated so that customers can easily find it and
remember it. As soon as our enterprise got off the ground, we will start observing and
figuring out how our products would affect the customers, whether they would like it or
5
not, and of course thru out our observation we will identify if our products need
improvements. Also, we will provide the top services that each customers requires. To
advertise our business and products, we will use a variety of media. For example, we will
create a Facebook page where we will post containing the details and images about our
products. In order to draw in customers, we will also provide a delivery system which
makes our customers conveniently satisfied. We'll do our very best to attract more
customers with our “speaking techniques” and making sure to retain our loyal customer.
A. PRODUCT DESCRIPTION
1. Product
6
Tagline: “Let's Fest and Dig In, The Banana... Begin.”
1. Uses
B. TARGET MARKET
Our potential customers are the teachers and students from CSTC Lucena. It is highly
affordable and attractive to teachers, mostly from the students from its appearance, taste, to
its affordable price. La Castellana has a distinctive method of luring in customers, primarily
students who are seeking out authentic flavors and tastes. The La Castellana products attract
the interest of potential customers, encourage them to test the items, and provide them with
C. MARKETING STRATEGIES
1. Products
• Banana Chips – These are a thinly slices banana fried in oil until it reaches a
• Turon – These are deep-fried in oil and flavored with a topping of your choice.
• Crispy Banana - It is a banana chunks covered with a wet batter followed by dry
• Banana con yelo - A type of refreshment containing a sweet recipe of banana and
ice drizzled with a creamy evaporated milk. It has an advantage over the competitors
7
because of the way of a banana being serve which captures the attention customers'
attention. It is paired with a creamy and refreshing drink and toppings (syrups, lecheplan,
2. Price
The cost of the raw materials, supplies, and other items needed for production were taken
into consideration while calculating the pricing of our goods. The entrepreneurs evaluated the
expenses and considered the capacity of our customers when determining the appropriate pricing
• Pop 1 for 29 pesos. It includes the Popcorn and Drinks OR French Fries and Drinks.
• Pop 2 for 39 pesos. It includes the Popcorn and French Fries with Drinks.
• Pop 3 for 49 pesos. It includes the Popcorn, French Fries and Drinks plus with all the
addons that we offer which are the Cheese Stick, Cheesedog, and Ham and Fruit.
These prizes are reasonable given the size and portion of the combo. The food is well
worth the money because it is so reasonably priced. With such a low cost, it can fill everyone's
empty stomach and satisfy their cravings. Also, here in our pricing strategy, we use
“Psychological Pricing” for our combo snacks; Wherein, it is the strategy that we used in setting
our prices just below the price point and ending a price with an odd number (9) that makes our
3. Place
The La Castellana is placed at the extension building of CSTC Lucena, where the
students are taking their entrepreneurship subject, which will make the business lively because
there is a high possibility that they will stand as competitors of our business. But since the
8
location is inside the campus, it also secures the business owners by having the ideal population
of potential clients that can meet our company's requirement for business growth. Also, we will
make sure to give our place a pleasant, classy, and soothing ambiance since it will set the mood,
4. Promotion
La Castellana Banana Enterprise offers a refreshing and affordable product that everyone can
avail. Aside from using the common strategy in promoting a business, like using social media,
sweet talk/ sales talk and creating flyers; we are using a best and unique marketing strategies to
make our business bloom and be influential, that is why we use the following strategies to attract
➢ SPIN THE WHEEL, every customer has a chance to spin and win incredible
➢ BRING, BUY & WIN, for every 7 purchases of our product a lucky person will
be chosen to participate in our contest in which they will bring a friend to purchase any
product from us and the lucky customer who bought her/his friend will win any product
➢ BUY AND GET DRINKS, every customer that will purchase our product worth
message to their someone else. Also, each customers have freedom to give feedback or
9
5. People `
The students, faculty, and visitors to the CSTC Lucena Campus who will be attending the
upcoming event are our target audience and potential clients. Given that our products are located
on school property, it will be simpler to sell them. Customers can easily purchase and enjoy our
products at the best prices, with the best quality, and the best customer service. To our fellow
classmates which they will participate/ help to manage and control our store and to our product
advertisements.
6. Process
Turon is a traditional Filipino snack, it is served with a paper plate and cooked in oil till golden
brown to achieve crispness and freshness, also it is drizzled with a syrup UBE and
CHOCOLATE flavor. Secondly the Banana Chips is a thinly sliced banana and cooked to
perfection, it is also sealed in a small plastic bag to preserve the crispiness. In addition, Crispy
Banana is a snack dip in a wet and dry batter and deep-fried in oil. Lastly the Banana con yelo is
a Filipino refreshment containing sweet banana chunks at the bottom and topped with shaved ice
7.Packaging
For our products packaging, we will provide a different size of cup for the, turon, and
crispy banana and drinks, for the banana chips is a plastic mock up that have different size
depend on the prices that have our business logo. This is the perfect packaging for every order
10
Packaging for “Turon and Crispy Banana ” Packaging for “Banana Con Yelo”
11
PART V. ORGANIZATION AND MANAGEMENT ANALYSIS
RESEARCH DEPARTMENT
12
BUSINESS STALL MANAGEMENT
13
PRODUCTION MANAGEMENT
14
PART VI. OPERATIONAL ANALYSIS
1. Production
BANANA CHIPS
2. Prepare a pan and heat it on the stove. When it's hot, put the oil.
UBE TURON
3. Prepare a pan and heat it on the stove. When it's hot, put the oil.
6. Prepare it.
CRISPY BANANA
15
1. Cut the banana into four.
3. In a container, put an egg. Add salt, sugar, and flour to it. Add a little water and stir it.
4. Dip the banana in the mixed mixture. Then roll in bread cramps.
5. Prepare a pan and heat it on the stove. When it's hot, put the oil.
2. Put in a glass.
6. Prepare.
16
2. Machinery and Equipment
Pan
Tong
Strainer
17
Paper Cup
Ladle
Casserole
Cooler
Knife
18
Tupperware
Juice Container
Plastic Spoon
19
Plastic Cup
Plastic Bilao
Stick
20
3. Raw Materials and Supply
Banana
Sago
Oil
Wrapper
21
Sugar
Lemon
Cucumber
Ube
22
Powdered Drink Flavor
Cocoa Powder
Egg
Cheese Powder
23
Bread Crumbs
Chocolate Syrup
Ube Syrup
24
Leche Plan
Ice
Flour
Evaporated Milk
25
PART VII. FINANCIAL ANALYSIS
Day 2
Quantity Name Unit Price Total Price
8kg Fries 122 976
1pack Lemonade Powder 140
Oil & Dressing 182
26
Juice, Hotdog, & Wrapper 778
5kg Fries 122 610
Total 2,686
Online Orders
Product Price Quantity Total
P1 39 19 7741
P2 49 13 637
P3 59 5 295
Total 1,672
27
Day 2
Product Price Quantity Total
P1 29 62 1,798
P2 39 28 1,092
P3 49 22 1,078
Solo 20 8 160
Add-Ons 5 7 35
Total 4,163
Online Orders
Product Price Quantity Total
P1 29 2 58
P2 39 16 624
P3 49 1 49
Solo Drinks 10 1 10
Total 741
28