Internship Repot - 20240315 - 115624-WPS Office
Internship Repot - 20240315 - 115624-WPS Office
Internship Repot - 20240315 - 115624-WPS Office
On
RENTOZO IN BHOPAL
At
(Bhopal)
Submitted by :-
Arun Saryam
Batch -2022-2024
BARKATULLAH VISHWAVIDYALAYA,
Year 2023
1
DECLARATION
The Project was undertaken as a part of the course curriculum of MBA Full Time Programme of
Barkatullah University, Bhopal. This has not been submitted to any other examination body
earlier.
Date: _________
Signature -
2
CERTIFICATE OF INTERNSHIP
3
INDEX
6. Suggestions
1. 1.Introduction
7. Bibliography
A. Introduction To Topic -
B. Objectives -
C. Research Methodology -
D. Limitation -
2. Company Profile
4
ACKNOWLEDGEMENT
Knowledge is expression of experience gained in life .it is the choicest possession that should be
happily shared with others.
In this regard we feel great pleasure in submitting this major project on “A STUDY OF
SERVICE PROVIDED BY RENTOZO IN BHOPAL”
Big thanks to “RENTOZO PVT LIMITED” for providing this internship experience
and guidance thorough the internship project.
And also thanks to our mentor “DR AMITA SINGH MA’AM, ,for his valuable suppot
to complete the project report successfully.
Last but not the least we would like to thank our teacher, parents, who helped us directly or
indirectly in completion of the project.
Arun Saryam
Bhopal
-----/---
1
INTRODUCTION
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INTRODUCTION
This report is based on ‘Organization Study’ conducted at Rentozo Private Ltd, Bhopal.
Organization is an association of various departments in the firm in which all work
collectively in attaining the goals and objectives of the company by rendering the
valuable services towards it by both employers and management
Service providers globally nowadays seek new or improved means for differentiating
themselves and for increasing their competitive advantage. The growing number of
service organisations makes services available to wide range of customers in a non-
traditional way, i.e. using the Internet impacts dramatically to services and can provide a
range of options for gaining and maintaining competitive advantage of different service
providers. Also, the recent history of Internet shows that it can be expected that many
new services will be available to consumers via this medium in the future. According to
The Internet Group (an on-line consulting company), the Internet is the medium for
delivering information-based value to the global.
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The internet is challenging traditional distribution networks. The traditional distribution
channels relied more on human resources and employed manual operation to get goods and
services to market. However, the advent of the internet is compelling businesses to re-evaluate
their operational strategies and customer value propositions. Distributors play a crucial role in
physical distribution by “breaking bulk” and “mixing” channels. Breaking bulk allows for lower
channel transportation costs since volume shipments from the manufacturer to the distributor,
often less expensive per unit. Customers can choose the mix of items they require through such a
channel mediator, allowing producers to focus on their primary business activities.
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REASON FOR THE PROJECT:-
Online vehicle Reservation: A tools through which customers can reserve available cars
online prior to their expected pick-up date or time.
Group bookings: Allows the customer to book space for a group in the case of weddings
or corporate meetings (Event management)
LITERATURE REVIEW
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Hogg et al. (2003) conducted a study on the impact of the Internet on professionaL health-care
services. They found Internet to be a primarily an accessible information resource rather than a
distribution channel for health-care services, but as such it has the potential to fundamentally
change the way in which consumers interact with health-care service providers.
They stressed how the issue of quality of health-care information on the Internet is
acknowledged by health-care professionals as a major challenge in managing behaviour of
Internet-empowered customers. Finally, Grove et al. (2003) reported and analysed the insights of
ten leading service scholars regarding the future of services marketing.
Almost all the panel members highlighted the need to explore the growing interplay between
services and information technology, and particularly the Internet and the e-commerce it has
spawned. The experts outlined several related topics which need further detailed investigation:
the role which technology plays in the communication, delivery, sale and support of services, the
nature of the e-service encounter, the nature of service excellence. and the impact of high-
technology service dimensions on demand for services.
OBJECTIVE: –
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To study about the profile of Rentozo Private Ltd.
Participating in the intake process for new car rentals, including checking cars for damage,
taking inventory, and updating records.
Assisting customers with car rentals and providing information about available vehicles and
rental policies.
Working with a team to manage the daily operations of the car rental service.
The organizational study conducted at Rentozo Private Ltd, helped to understand the various
departments of the company, functions and the relationship between them. It was a great
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experience to gather first-hand information about the company. The actual working of the
organization and the professionalism which is required at the workplace has also been observed
1. The internship provided an opportunity to gain hands-on experience in the car rental
industry, which is valuable for personal and professional development.
2. The internship allowed the student to apply classroom learning to a real-world setting,
enhancing their understanding of the practical aspects of the car rental business.
3. The internship allowed the student to develop new skills and knowledge, such as customer
service, team management, and problem-solving, which are valuable in any career.
4. The internship provided an opportunity to network with professionals in the car rental
industry, which can be beneficial for future job prospects.
5. The internship allowed the student to contribute to the success of the car rental service,
which can be fulfilling and rewarding.
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1. The scope of the study included the tasks and responsibilities undertaken by the student
during the internship, as well as the skills and knowledge gained through the experience.
2. The study focused on the operations of a specific car rental service, Rentozo, and the
experiences and insights gained may not be representative of the car rental industry as a
whole.
3. The scope of the study included observations and analysis of the processes and systems
used by Rentozo to manage its car rental service.
4. The study did not include a comprehensive analysis of the competitive landscape or
financial performance of the car rental industry.
5. The scope of the study was limited to the duration of the internship, which was six
months.
The data is provided by the guide and other employees in company .The process is viewed and
checked manually, and the opinion of the company is also considered .Moreover, various
suggestions and cross-verification process is done through the search engine.
Also, the secondary data is used for the clear understanding of the primary source of data.
Secondary Data:
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From various management books.
1. The primary method of data collection for the study was through first-hand experience
working at Rentozo.
2. The student participated in various tasks and responsibilities related to the car rental
service, such as assisting customers, managing inventory, and maintaining rental cars.
3. Observations and notes were taken throughout the internship to document the experience
and track progress.
4. Informal conversations with team members and management were also used to gather
additional insights and understanding of the car rental business.
5. Data analysis for the study included reflection on the tasks and responsibilities
undertaken during the internship, as well as the skills and knowledge gained through the
experience.
During the internship program, I had to face constraint and problems while trying to make the
report presentable for my respected family members. Moreover, some of the latest data could
not be collected due to confidential reasons, but the other reasons are
as follows:-
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Firm may not be able to disclose all the details as it is highly confidential.
Time Span of this Project was very limited to collect all the information.
There were difficulties in obtaining dates from Executives & managers due to their busy
work schedules.
The reliability of data used for study is largely depends up on the companies report &the
information given by executives.
Car rental services offer vehicles for short-term rental to individuals who need a temporary
means of transportation. Customers can choose from a variety of vehicles, including economy
cars, luxury cars, vans, and trucks.
To rent a car from a car rental service, customers typically must be at least 25 years old and have
a valid driver's license. Some car rental services may have additional requirements, such as proof
of insurance or a credit card for a deposit. Customers can make a reservation online or in person,
and reservations may be required for certain times of the year or for specific types of vehicles.
When customers arrive at the car rental location, they will need to present their driver's license
and any other required documents. The rental process typically includes completing a rental
agreement, which outlines the terms and conditions of the rental, including the rental rate, the
length of the rental period, and any additional fees or charges.
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Car rental services often offer different rental rates based on the length of the rental period and
the type of vehicle. Weekend and weekly rates are often lower than daily rates, and long-term
rentals may have special rates as well. Some car rental services may also offer discounts to
customers who are members of certain organizations or have loyalty programs.
In addition to traditional car rental services, there are also newer car rental options such as peer-
to-peer car rental and car-sharing services. Peer-to-peer car rental allows individuals to rent out
their personal vehicles to others when they are not using them. Car-sharing services offer a fleet
of vehicles that can be rented by the hour or the day. These types of car rental services often have
different terms and conditions than traditional car rental services, and it is important for
customers to carefully review them before making a reservation.
Overall, car rental services offer a convenient and flexible way for individuals to access
temporary transportation. Whether for a weekend getaway, a business trip, or a replacement car
while a personal vehicle is being repaired, car rental services can help customers meet their
transportation needs.
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7. Customer reviews: Online car rental services often include customer reviews, which
can help customers make informed decisions about which service to use.
8. Easy payment: Online car rental services allow customers to pay for their rentals
securely online, eliminating the need to worry about cash or checks.
9. Rewards programs: Some online car rental services offer rewards programs or loyalty
discounts for frequent customers.
10. Special offers: Online car rental services may offer special promotions or discounts
for online bookings, providing an added incentive to book online.
Functional Requiremets :-
Requirement analysis is a software engineering technique that is composed of the various tasks
that determine the needs or conditions that are to be met for a new or altered product, taking into
consideration the possible conflicting requirements of the various users.
Functional requirements are those requirements that are used to illustrate the internal working
nature of the system, the description of the system, and explanation of each subsystem.
It consists of what task the system should perform ? the processes involved ,which data should
the system holds and the interfaces with the user. The functional requirements identified are:
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Customer’s registration: The system should allow new users to register online and
generate membership card.
online reservation of cars: Customers should be able to use the system to make booking
and online reservation.
Whenever there’s new reservation or new registration, the system should be able update
the database without any additional efforts from the admin.
It describes aspects of the system that are concerned with how the system provides the functional
requirements ? They are:
a. Security: The subsystem should provide a high level of security and integrity of
the data held by the system, only authorized personnel of the company can gain
access to the company’s secured page on the system; and only users with valid
password and username can login to view user’s page.
b. Performance and Response time: The system should have high performance
rate when executing user’s input and should be able to provide feedback or
response within a short time span usually 50 seconds for highly complicated task
and 20 to 25 seconds for less complicated task ?
c. Error handling: Error should be considerably minimized and an appropriate
error message that guides the user to recover from an error should be provided.
Validation of user’s input is highly essential. Also the standard time taken to
recover from an error should be ;15 to 20 seconds.
d. Availability: This system should always be available for access at 24 hours, 7
days a week. Also in the occurrence of any major system malfunctioning, the
system should be available in ; 1 to 2 working days, so that the business process is
not severely affected.
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e. Ease of use: Considered the level of knowledge possessed by the users of this
system ,a simple but quality user interface should be developed to make it easy to
understand and required less training
COMPANY PROFILE
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COMPANY PROFILE
GENERAL :-
RENTOZO is a rental app that is providing you numerous options under one roof. It is a
C2C rental app.
We are the first rental app that is available all over the country. So you can just sit back
and hunt for houses/flats in other cities Easily Rent your vehicle, property, furniture,
clothes and even services like electrician, mechanic, tiffin center, teaching etc at your
preferred cost on daily, monthly or yearly basis. You can easily avail various services and
products on rent according to your needs. You are just a few taps away from having your
own full furnished home without investing heavy amounts.
It is a great opportunity for everyone to rent out their ideal or spare product and earn
through it .Eliminate the task of finding and hiring freelancer as our startup allows people
to easily hire them.
For the purpose of the Terms and wherever the context so requires, the terms "giver" and "taker"
shall mean any person who post their products and services on rent will be considered as ‘Giver’
and another person who uses the products and services and is liable to return after use will be
considered as ‘Taker’. RENTOZO does not hold any liability of the product and therefore giver
and taker are bearable in case of mislead. By using the Service, you agree to comply with these
Terms.
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Additionally, while using a portion of the Service, you agree to conform to any applicable posted
guidelines for such Service, which may change or be updated from time to time at RENTOZO.
You understand and agree that you are solely responsible for reviewing these Terms from time to
time. Should you object to any term or condition of these Terms, any guideline, or any
subsequent changes thereto or become unhappy with RENTOZO or the Service in any way, your
only choice is to immediately discontinue the use of RENTOZO. These Terms may be updated
by RENTOZO at any time at its sole discretion.
Customer's Benefits:-
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More Details:-
The company directors/key management personal name are KARTIK SAHU – Director,
SHIVAM YADAV – Director. RENTOZO PRIVATE LIMITED company registration
number is 059233 and its Corporate Identification Number(CIN) provided from MCA
is U71290MP2022PTC059233.
RENTOZO PRIVATE LIMITED‘s registered office address is P-73, NEAR SHIV MANDIR
RANGE CHOURAHA, BERASIA, BHOPAL Bhopal MP 463106 IN.
RENTOZO PRIVATE LIMITED‘s registered office State is Madhya Pradesh.
RENTOZO PRIVATE LIMITED‘s registered office District is Bhopal.
RENTOZO PRIVATE LIMITED‘s registered office PIN Code is 463106.
RENTOZO PRIVATE LIMITED‘s Company Authorized Share Capital of ₹ 1500000 and
paid-up capital is ₹ 200000.
RENTOZO PRIVATE LIMITED‘s Company category is Company limited by Shares.
In. Find other contact information for RENTOZO PRIVATE LIMITED such as contact
number, email, website, gst details and more below.
RENTOZO PRIVATE LIMITED‘s last Annual General Meeting(AGM) was held on N/A, and
the company last updated its financials on N/A.
Current status of RENTOZO PRIVATE LIMITED is Active.
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Nature of business carried:-
Rentozo is a self-drive car rental company engaged in providing service on car rental. Delivering
value proposition to the customers and company.
The business model that Rentozo fallows is peer-to-peer car renting business in such a business
model, the owner gives the car on rental basis to the users, who uses the car for specific period of
time and gives the car back to owner. Rentozo provides online platform. It comes with tones of
features, which allows them to manage the operations effectively. The basic features of Rentozo
online platform are:
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Searching functionality
Booking functionality
Features to display driver’s information.
Target Audience:-
Rentozo audience has been restricted to mainly tier-1 and tier-2 metros in India. have
opted for a for approach of maintaining a very hyper local and densenet work in existing
cities, rather than going far and wide.
RENTOZO FEATURES:-
No hidden charges
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MISSION, VISION, VALUES
Vision:-
Mission:-
India is urbanizing at a fast rate than any other country in human history. Ascrores of
individuals migrate to cities over the next decade, it will be imperative to create
sustainable mobility solutions for people to get around the city Enter Rentozo. We exist
for simple reason: we want to drive India ’s trans formation to sustainable transportation.
Unlike other provider Rentozo is laser focused on creating self-drive solutions for
current mobility predicament.
It’s still early days and while the road before us will certainly have many twists and
turns, the sustainable light at the end of tunnel is what motivates us day in day out ?With
an intense focus on creating a world class user experience through technology, data
science, and product, Rentozo is determined to lead this revolution from the front. We’re
looking for similar mission division individuals to join us thus self-drive quest. We look
forward to hearing from you
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Commandments
Improve Perpetuality:
Stasis is death in a startup; without perpetual improvement we simply can't achieve the
impossible Intense focus on incremental improvements on a daily basis; looking
for big bang improvements are akin to unicorn hunting... it's in the trenches where real
improvement happens. Improvement is really a tram sport and it can’t happen without the
support of your peer: support system matters and are worshiped at Rentozo.
Experiment daily:
We're a collection of tinkerers at Rentozo, we love iterating and believe this is the key to
consistent progress. All employees should have 2-3 experiments running at all times; this
helps us iterate faster and tightens the overall feedback loop. Experimentation embodies
our earlier principles of measurement and perpetual improvement.
Cross train
:Irrespective of your function, at Rentozo we believe that all individuals must possess a
robust 360-degree view on the business. Versatility is key at a startup and training
employees in other functions helps build deeper engagement and understanding across
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employees. Ensures empathy quotients are high across functions and helps promote
stronger communication and faster, higher quality execution.
Values
Acting with honest, integrity and fairness to all times with customers.
Conduct business with unwavering high standards of honestly, transparency and ethical
behavior.
Treat each person with whom we work with respect, professionalism and dignity.
Embrace a diversity of ideas, culture, ethnicities and background to enhance our promise
and values to customers
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Objectives of the organization:-
Rentozo is a car rental service that aims to make it easy for people to access personal
transportation in India. Here are some potential objectives of the organization:
To provide a convenient and reliable car rental service to customers.
To offer a wide range of vehicles to meet the diverse needs of customers.
To offer competitive pricing and flexible rental options.
To continuously improve the customer experience through innovative technologies and
high-quality service.
To expand the business and increase market share in the car rental industry.
To adopt sustainable business practices and minimize the environmental impact of the
organization's operations.
To generate profitable revenue for the organization and its stakeholders.
To foster a positive company culture and provide opportunities for professional
development for employees.
To check customer awareness at the time of availing the self-driven car service.
To continue innovation and pursue new ideas and opportunities to accelerate profitability.
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To raise awareness of the brand to audience in India.
Quality Policy:-
Providing high-quality car services meeting customer needs in self-drive cars service.
The launch of one-way intercity launch adds flexibility and options of peoples travel
plans. This provides whole new level of convenience for the 20 lakhs plus Rentozo
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Customers base. The product offering caters to a wide range of point to point inter city
self-drive use cases. Strong demand is anticipated to hop from both business and leisure
travelers
Area of Operation:-
Rentozo provides it operation at national level service in major urban and airports all over India.
Rentozo provides service in popular cities like Bhopal, Bangalore, Kolkata, Mumbai, Pune,
Chennai, Delhi NCR, Hyderabad, Chandigarh, Vadodara, Goa .Other cities like Raipur,
Trivandrum, Nashik, Calicut, Jodhpur, Madurai ,Ahmedabad, Siliguri, Kochi, Trichy, Indore,
Coimbatore, Hubli, Amritsar, Jaipur, Guwahati, Mysore, Bhubaneswar, Udaipur, Vijayawada,
Surat, Patna, Mangalore, Nagpur, Ludhiana, Gurgaon, Tirupati, Noda, Agra, Baroda etc.
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DEPARTMENTAL STUDY
1. Finance Department
The part of an organization that manages its money. This department Is responsible for
maintaining all books of accounts and records. The Senior Manager finance acts as a head of
the finance department. Based on the user requirements, several changes have been carried
out in the online ERP to help in better information flow and control
.Financial/operational performance The main objectives of the financing strategy of your
Company are as follows:
To make available the required funds through internal accruals and by effective cash flow
management with a view to have the least interest cost.
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To maintain the highest credit rating in the short term to be able to raise funds at most
economical rate as and when required.
To take up risk management strategy to minimize losses due to exchange rate variation,
unanticipated accidents/mishaps
Objectives:-
To ensure that sales realization is properly accounted and remained the marketing section
from time to time over the debtor’s portion in order to enable them to collect the dues.
The account section objective is also to see that regular payments of car service due
are made to producers on priority.
Account section has to provide management timely information about the. Financial
position of the union and guide them as to viability of the proposals that come in the
course of business activity.
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The other objectives of finance section are to keep the management/boar appraised of
monthly trading and P & L figures.
To include timely submission of financial statements to auditors and ensure smooth audit
is conducted and give audit reports to management.
To make cost evaluations where ever their cost exceeds the norms.
2.Marketing Department
This department identifies the customer need and wants. It is the philosophy that guides
the entire business. Rentozo has good marketing network, Most of marketing is done via
digital marketing and social media marketing (Google, facebook, instagram, twitter, etc...
Objectives:-
To interpret the needs of the customer and plan for the better service.
To make market research regarding the demand of the product and preference of
customers.
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Role of marketing manager:-
Market the product that involves launching, presentation, awareness and advertisement of
the product promotion on certain areas.
The HRM functions are indeed vast. All major activities since working of a worker –
from the time of his/her selection in to an organization until he/she resigns or get retired
or leave job for any reason – comes under the preview of HRM. The HR planning in
Rentozo is very smooth and transparent.
In Rentozo major attention is given on the welfare and Safety of employees. The
company also focuses on developing human value and potential through various bearing
and development activities and provide favorable atmosphere.
Functions:-
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Recruitment & On-Boarding
Employee Relations
Employee Engagement
Exit Formalities
4.IT Department
In IT department they do with the level of technology integration into nearly every fact
life and business. It handles all the technology issues that arise in the company .IT
department comes out with new software or developing the existing software or app
related to company and fix computer related problems and their responsibility for bug
fixing.
Responsibilities:-
IT department is the biggest drives of successful business of Rentozo efficiently, and the
ability to automate routine tasks is a great way to increase over all efficiency of company. It
provides infrastructure, hardware, software and networking for company and product. The
responsibilities are as follows:
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Programming
Company website
Technical Support
Administration
A. Programming:-
IT department is responsible for creating new programs for the company. The programs
are created that are specific need of the company. Such as accessing the car for rental
(Rentozo App)
B. Company Website:-
The IT department maintains the company’s website and applications. It designs the
layout of the website, write the programming code and test the site for the usability. The
company website is the information site providing contact information for the public as
well as commercial site that sells the product directly to customers. It is also responsible
for the internet, internet network and ERP of the company and employees.
C. Technical Support:-
The IT department in the Rentozo responsible for providing support to computer users in
company. It includes installing new software, repairing
hardware problems, installing new hardware, troubleshooting problems and trainingempl
oyees how to use new software program and assist employees with computer related
issues
D. Administration:-
IT department is also responsible for installing and setting up the computer network in
the company. The work would be capacity to ensure that the networkis operating properly
and all the employees have ability to communicate through the internet and company
internet. IT department keeps the system secure and troubleshoot the system in the event
of problems.
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5. Operations Department
The growth and profitability of the company through a focus on the management and
development of a team of people at the company that provides excellence in customer
service, vehicle quality and location presentation to agreed standards. To effectively
control location costs, while maximizing sales revenue and vehicle utilization.
Responsibilities
Financial Target:-
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the rental of a vehicle and that outstanding monies are collected at the completion of each
Rental Agreement.
Actively market and promote Rentozo services to small business within the specified branch
region. Maintain and develop a number of major accounts with in the specified branch region.
People Management:
Plan and set personnel requirements and rosters around business, customer and staff
requirements and agreed hours of work. Train, motivate, encourage and counsel staff
when necessary with the objective of maximizing productivity.
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A study of the service provided by Rentozo in Bhopal
A study of the service provided by Rentozo in Bhopalcould involve analyzing various aspects of
the car rental service, including customer satisfaction, efficiency, and the overall quality of the
service.
To begin, researchers could gather data on customer satisfaction with the service provided by
Rentozo in Bhopal. This could involve collecting feedback from customers through surveys,
focus groups, or online reviews. Researchers could look at factors such as the convenience of the
rental process, the cleanliness and condition of the rental vehicles, and the friendliness and
helpfulness of Rentozo staff.
In addition to customer satisfaction, researchers could also examine the efficiency of the service
provided by Rentozo in Bhopal. This could include analyzing data on the speed and ease of the
reservation process, the efficiency of the check-in and check-out process, and the reliability of
the rental vehicles.
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Another aspect to consider in a study of the service provided by Rentozo in Bhopal would be the
overall quality of the service. Researchers could evaluate factors such as the availability of a
wide range of rental vehicles to meet the needs of different customers, the convenience of the
rental location, and the range of services offered by Rentozo, such as insurance coverage and
additional amenities.
Overall, a study of the service provided by Rentozo in Bhopal could provide valuable insights
into the strengths and weaknesses of the car rental service and help the company identify areas
for improvement. Such a study could also be useful for customers in Bhopal
A study of the service provided by Rentozo in Bhopal could involve a comprehensive analysis of
the car rental service offered by the company in the Bhopal region. This could include an
examination of various aspects of the service, such as the selection of vehicles available, the
pricing and rental options offered, the convenience and ease of use of the service, and the overall
customer experience.
To conduct the study, researchers could gather data through a variety of methods, such as online
surveys, interviews with Rentozo customers and employees, and observations of the rental
process. Researchers could also gather data from other sources, such as the company's website
and social media presence, to gain a more complete understanding of the service provided by
Rentozo in Bhopal.
The study could also include a comparison of Rentozo's service in Bhopal to other car rental
services in the region, in order to better understand the competitive landscape and how Rentozo's
service compares to its competitors ?
Using the data collected, researchers could then analyze the findings and draw conclusions about
the service provided by Rentozo in Bhopal. This could include identifying any areas of strength
or weakness in the service, as well as making recommendations for improvement.
Overall, a study of the service provided by Rentozo in Bhopal would provide valuable insights
into the car rental industry in the region, as well as the specific service offered by Rentozo. This
information could be useful for the company itself, as well as for customers looking to make
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Some premium amount is there with respective
Benefits_________________________
1st plan
EARN EXTRA FOR EXTRA PACKAGES
At just 499rs __________________
37
2nd plan
Grabbing attention package
At just 999rs_________
38
3rd plan
MAGNIFYING YOUR BUSINESS PACKAGE
AT JUST 1999rs____________
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Benefit
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Rentozo is a car rental service that offers a variety of vehicles for short-term rental in Bhopal and
other cities in India. There are several benefits to using the services provided by Rentozo in
Bhopal:
1. Convenience: Rentozo allows customers to easily rent a vehicle for a few hours, a day, a
week, or longer, making it a convenient option for those who need temporary
transportation. Customers can make reservations online or through the Rentozo mobile
app, and the rental process is quick and easy.
2. Wide selection: Rentozo offers a range of vehicles to choose from, including economy
cars, luxury cars, SUVs, and vans, making it easy to find a vehicle that fits your needs
and budget.
3. Flexibility: Rentozo allows customers to extend or modify their rentals as needed, giving
them the flexibility to adjust their plans as needed.
4. Competitive pricing: Rentozo offers competitive pricing for its rentals, with discounts
available for longer rental periods and loyalty program members.
5. Mobile app: Rentozo's mobile app allows customers to easily make reservations, manage
their rentals, and access support services on the go.
6. Customer support: Rentozo has a team of customer support representatives available to
assist customers with any questions or issues they may have during their rental.
7. Insurance coverage: Rentozo offers insurance coverage as an optional add-on for its
rentals, providing peace of mind for customers
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DATA ANALYSIS AND
INTERPRETATION
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1. Understanding customer behavior: Rentozo can use data analysis to understand how
customers use its services, such as how often they rent vehicles, what types of vehicles
they prefer, and how long they typically rent for. This can help the company make
informed decisions about its pricing, marketing, and vehicle offerings ?
2. Improving efficiency: Rentozo can use data analysis to identify patterns and trends in its
operations, such as which locations are busiest at certain times of the day or which
vehicles are most frequently rented. This can help the company optimize its operations
and improve efficiency.
3. Identifying growth opportunities: By analyzing data on customer demographics and
behavior, Rentozo can identify new markets or segments of customers to target for
growth.
4. Measuring the success of marketing campaigns: By analyzing data on the effectiveness of
its marketing campaigns, Rentozo can understand which tactics are most successful at
driving bookings and customer loyalty.
5. Analyzing feedback and reviews: Rentozo can use data analysis to identify common
themes in customer feedback and reviews, which can help the company identify areas for
improvement and make changes to enhance the customer experience.
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SWOT Analysis
SWOT analysis is the strategic planning method used to evaluate the strengths, weaknesses,
opportunities and threads involves in a business venture. It involves specifying the objectives of
business venture and identifying the internal and external factors that are favorable and
unfavorable to achieve that objective. The technique was created by Albert Humphrey.
SWOT ANALYSIS
1.Strengths:-
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Provides peer-to-peer car sharing business model.
Gives the customers the flexibility to use their cars whenever required.
Allows a more convenient, easier and less costly way to reach a location.
Latest technological skills that make customers for renting a car easily.
It has investment from big companies like Mahindra & Mahindra, Ford, etc.
Diversified investment in a portfolio of various assets that earns the high return for the
least risk.
2.Weakness:-
Rentozo does not have their own investments; they get investments from big companies
like Mahindra & Mahindra, Ford, etc.
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3.Opportunities:-
Rising fuel prices can compel the customers to use car rental service, instead of buying
new car.
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Electric cars and CNG based cars can be used which will prove to be cheaper and hence,
it will help to increase the profit margins.
Rentozo can setup a service for customers looking for long term rental and leasing.
4.Threats:-
Rentozo can face loss in future as more companies can come up with better offering.
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Field data
Field work :-
Date 21-05-2023
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PRODUCT
S. No. NAME CONTACT No. ADDRESS LISTED
1 Akash 8446601005 pune comfirm
2 kavita 919822937006 pune no
3 rahul 916384493895 pune no
4 elahi 916384443578 pune no
5 mohan 918934934383 pune no
6 chandrakant 918474863501 pune confirm
7 buban 916384492411 pune no
8 avni cab 9763710707 pune no
9 ashutosh 9511118711 pune no
10 archna 7261939494 pune pending
11 archit 919657870777 pune pending
12 archna 8830674684 pune pending
13 anil 919730354884 pune pending
14 amruta 917875774499 pune pending
15 akshay 9168504444 pune no
16 ajay 916384431756 pune no
17 abhiraj 9561264372 pune confirm
18 atharv 916384469449 pune no
19 hr cabs 9420021547 pune no
20 niranjan 9923899633 pune no
21 kk travell 6384468182 pune no
22
23
Date 24-05-2023
CONTACT PRODUCT
S. No. NAME No. ADDRESS LISTED
1 yogesh 8600001015 pune no
2 Vinod 9766550699 pune no
3 panduranga 7774912839 pune no
4 rupa 9922996310 pune no
5 archana 7261939494 pune no
6 ut travel 9922259952 pune no
7 nikhil 9922429262 pune no
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8 sanjay 9665551020 pune yes
9 yatra 9922244412 pune no
10 viswanath 9730657998 pune no
11 raju 9960205099 pune no
12 ratan 9762798200 pune no
13 padmakar 7420037459 pune no
14 sushank 9422086921 pune yes
15 anuj 99234000044 pune no
16 ajay 9822550396 pune no
17 rahul 8600008181 pune no
18 shaik 9422086921 pune no
19 kesrinadan 7947247608 pune no
20 sushank 9075095777 pune no
21 puspraj 9881981066 pune no
22 link service 9822937006 pune no
23 shaik 9923400044 pune yes
24 rupa 9762798200 pune no
25 vivek 6384471049 pune no
26 manoj1 9511630818 pune no
27 raman 9115599856 pune pending
28 nikhil 7947081524 pune pending
29 sohan 6384434157 pune pending
30 sanjay 6384445901 pune pending
31
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MCKINSEY’S SEVEN S
MODEL
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The McKinsey 7S Model is a management model developed by well-known business consultants
Robert H, Waterman, and Tom Peters in 1980s.The model is most often used as a tool to assess
and monitor changes in the internal situation of an organization. The model is based on the
theory that, for an organization to perform well, these seven elements need to be aligned and
mutually reinforcing. So, the model can be used to help identify what needs to be realigned to
improve performance, or to maintain alignment during other types of changes. To better
Represent the effectiveness of services marketing, Mckinsey developed new model for
analyzing and improving organizational effectiveness, the 7smodel.In McKinsey model, the
seven areas of organization are divided into the ‘soft’ and‘ hard’ areas. Strategy, structure and
systems are hard elements that are much easier to identify and manage when compared to soft
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elements. On the other hand soft areas, although harder to manage, are the foundation of the
organization and are more likely to create the sustained competitive advantage.
1.STRUCTURE:-
It is basic design of the company. It prescribes the formal relationships among various
positions and activities, how an organization member is to communicate with other
members. The structure fallowed in Rentozo is functional structure. In the Rentozo every
department is empowered with the manager, clerk and sub staff. The authority is
delegated to manager to extract work from the staff.
2. STRATEGY:-
It refers to the systematic action and allocation of resource to achieve company’s aims.
Strategy refers to a plan of action designed to achieve a goal. Strategy is planning an
organization formulates to reach identified goals, and a set of decision and actions aimed
at gaining a sustainable advantage over the competition.
It is the art and science of planning resource co effective use. Business Level Strategy is
what positions the company in the market as desired by the company. It is what the
company wishes the customers to perceive their companies. This also sends out a
statement to all its competitors a show the
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company planstocompetewithits rivals. Business Level strategies are very crucial for thes
uccess of a company, especially for a company like Rentozo that not only is a relatively
new entrant, but the entire concept of Car Rental industry is new and especially to a
market like India.
Let’s start with analyzing the Business Level Strategy using Porters business
strategies .Marketing strategy is increasing the market share in the existing market with
the existing product. This is being achieved by Rentozo by giving attractive discounts.
The discounts vary from per kilometer discount to extra free kilometers in certain places
to attract more new customers .
Product development strategy is about introducing new products for existing markets,
Rentozo have entered bicycle renting business. They have started a venture called PEDL,
which are predominantly to cater for tourists to encourage taking a cycling tour in tourist
spots, especially hill stations.
The advantage of this is that they can rent the cycle in one PEDL outlet and give it back
in some other location. It’s also priced very attractively at Rs. 15/per hour. It can easily
be rented via Paytm wallet which makes it very convenient. This is also a platform to
show Rentozo initiative to encourage people to move towards a pollution free
environment. Financial strategy:
Strategy and objectives, the main objectives of the financing strategy of company are as fallows.
To make available the required funds through internal accruals or by effective cash flow
management with a view to have the least interest cost.
To maintain the highest credit rating in the short-term to be able to raise funds at most
economical rates as and when required.
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To effectively execute tax planning thereby improving the post-tax yield to
the shareholders.
3. SYSTEM:-
This includes a host of systems within an organization that define its processes and
routines. It includes performance appraisal system, financial systems, IT systems etc.
Systems define the flow of activities involved in the daily operation of
business ;including it score processes and its support system.
Sales system: The system maintains good relationship with its vendors and the assets are
sold to the vendors at competitive prices. It calculates sales tax, service tax and excise
duty regarding asset. Finance system: The financial system at Rentozo analyze the cost of
asset fromits different suppliers and make sure that required assets got at reasonable
prices. Personal system: It maintains the records of the employees and the executive’s
salary their incentives and other allowances and perquisites. There is a centralized
electronic information system where the record of the employee’s attendance is collected
based on that information their salaries are calculated.
4. STYLE:-
Style is the way in which key managers behave in achieving organizational goals, that is
the management style. Workers are the most important assets and resources of a
company. The prosperity or otherwise of an organization depends values they perceive
about it. Therefore, these participative forums are organized. The leadership style
followed in Rentozo is participative style. Participative leadership style is the styles
where the subordinates are given equal importance
in participation of improvising the organization and in the betterment of the organization.
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The workers are given a greater sense of identity, belongingness, involvement
and participation in the production activities.
5. STAFF:-
Staffs are the important source of asset of any organization. So, the organization must be
very careful in choosing right person to the right job. Staff is often treated in one of two
ways. At the hard end of the spectrum, we talk of appraisal systems, pay scales, formal
training program. At the soft end, we talk about morale, attitudes, motivation and
behavior. The Rentozo is in the course of cutting down the cost of service. If it starts
recruiting, the selection is done based on the education qualification first class degree.
Staff refers to the numbers and types of personnel with the organization and how
companies develop employees and shape basic values ?
6. SKILLS:-
A. Basic skills:-
Learning skills
Time management
B. Behavioral skills: -
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Communication skills
Leadership skill
C. Technical skills:-
Programming languages
Information technology
Modeling
7. SHARED VALUES:-
Shared Values are the set of beliefs, mind-sets and assumptions that shape how
organization behaves in corporate culture.
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OBSERVATION AND FINDING___________
FINDINGS:-
By this project researcher found that maruti services , schemes , brand name , facilities ,
take care , prices , spare parts all the things are very brilliant for the customer as well as
employees of the company.
By this survey researcher also found that to meet the targets i.e., produce the cars as per
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customer desire & wants , so as to wider choice in the market.
16% of the customer feel that they own the maruti swift i.e., from among the other brands
they mainly opt this model & next go for Breeza i.e., new model.
31% of the customer come to know about maruti car by newspaper 1.e., they also has a
habit to know about automobile industry, what is prevailing in the environment.
32% of the customer attracted by price that means its price is easily affordable by middle
level customer as well.
28% of the customer attracted towards their features that means this brand has all
the
traits which customer wants.
48% of the customer are buying this brand of car by yourself, that means he/she know
what they want or not, not dependent on others ?
Prices of maruti are reasonable that can be easily affordable by everyone without much
thinking for buying.
50% of the customer feels that maruti quality & technology are best among the
other
brands.
50% of the customer feels that maruti brand is luxury & spacious to raise their standard
of
living among the other brands of cars as well.
67% of the customer feels that not only price of vehicles as well spare parts are
also
reasonable easily affordable.
67% of the customer feels that maruti service network is very convenient.
Researcher found that 53% of the customer’s main purpose to buy the car for
their
family’s needs & wants.
Higher the current assets in the company, determines the ability of the company to meet
its current obligations. The cash and bank balance
cannot be estimated precisely which contribution to the major variations in thecurrent
assets.
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Employees are motivated according to their performance by proving increment and
incentives.
SUGGESTIONS
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SUGGESTIONS
To ensure the better annual target, it is necessary to perform uniformly on quarterly basis
considers future growth and service profile.
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BIBLIOGRAPHY:-
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BIBLIOGRAPHY:-
WEBSITE :-
www.rentozo.com
www.projectreport.com
www.simplilearn.com www.datapin.com
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