LOL BrandGuidelines Nov 2019 V4.1

BRAND GUIDELINES
V 4.1 NOVEMBER 2019

INTRODUCTION
CREATING A UNIFIED LEAGUE
When it comes to nurturing and expanding brand recognition for

League of Legends, consistency is key. While not every piece
needs to look the same, utilizing this brand identity system in a
consistent manner will allow us to extend awareness, improve
recognition, and differentiate us as a brand as we approach players
outside of their in-game experience.
This brand asset guide reflects the latest graphic brand definition
for League of Legends. Use this as your guideline for creating
tailor-made assets while keeping a cohesive, universal look and feel
across initiatives and regions.
LEAGUE OF LEGENDS BRAND GUIDELINES
2
TABLE OF CONTENTS
CHAPTER 1: FUNDAMENTALS CHAPTER 4: BRAND TOOLKIT

HEXTECH METAL INTRO
HEXTECH MAGIC ADOBE CC LIBRARY
HEXTECH METAL LIBRARY
CHAPTER 2: BRAND GUIDELINES HEXTECH MAGIC LIBRARY
COLOR PALETTE HEXTECH ANIMATION LIBRARY
TYPOGRAPHY
LOGO USAGE SUPPORT

LEGAL REQUIREMENTS CONTACT INFO
CHAPTER 3: BRAND APPLICATIONS

DIGITAL ASSETS
PRINT ASSETS
3
CHAPTER 1
F U N D A M E N TA L S
4
CHAPTER 1 F U N D A M E N TA L S
POWERED BY HEXTECH
MAGIC-IMBUED MECHANICS
In the League universe, Hextech is the magic-imbued
technology that powers the regions of Piltover and Zaun
and arms champions like Vi, Jayce, and Heimerdinger
— champions who use science to harness power that
would otherwise be beyond their reach.
At its foundation, Hextech combines the clean and

layered geometry of Art Deco-inspired architecture
with a guiding, magical force that makes it feel both
modern and fantastic at the same time.
As the official design language of both the League

client and overarching League brand, our goal is to
utilize Hextech to empower and guide players through
our game.
5
HEXTECH METAL
THREE CORE SHAPES THE SQUARE
Hextech metal is comprised of three core shapes that STRUCTURE

are used in combination with each other. The addition
Used to frame key information
or subtraction of these overlapping shapes creates its
and reinforce our grid.
signature look.
This ornate, yet modern visual language is designed to

be used to framing and point to key information, images,
and actions.
Each, individual element has a purpose. When creating

new elements, confirm that you’re using them correctly.
THE DIAMOND
PROGRESSION
Used minimally as an accent piece to help
guide the eye towards key information.
THE CIRCLE
FOCUS
Built to draw focus towards primary items
that require urgent reaction or attention.
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6
HEXTECH METAL THICK & THIN

ADDITIONAL DESIGN FEATURES Each complete, composite shape
should be a single lineweight. To express
Hextech Metal is purposeful, refined, geometric,
depth within a design, thick and thin
and metallic. It should always serve a purpose and
line weights can be layered to focus a
not feel overly ornate.
player’s attention.
Its basic framing should be rendered with a single flat
color, but its metallic nature can be further defined
with subtle highlights and darkened, fading gradients
at its ends.
COMPOSITE
The three, key geometric shapes — circle,
square diamond — should be used to create
the structure of Hextech. All lines should
terminate in straights, not curves or points.
INTERWOVEN
Thick and thin lines should be
interwoven to create interesting
geometric designs.
7
HEXTECH METAL
HOW IT COMES ALL TOGETHER THE DIAMOND
Guides your eye to
the champsion and
Here are a few, detailed examples of how the upgrade button
principles of Hextech Metal combine to create
framing elements in League.
THE SQUARE
Frames the
information within
the banner
THE CIRCLE
Frames the
Champion/Player
THE DIAMOND
Guides your eye to a
call to action
8
HEXTECH METAL EXAMPLES
SUMMONING
ALL CHAMPIONS
9
HEXTECH MAGIC
LIVING GUIDES
Hextech magic is an ethereal matter that seamlessly
transitions between solid and gaseous states as it
surrounds and flows through Hextech metal.
Playful and malleable, Hextech magic is meant to

both catch and guide players’ attention to crucial
information both within the game client and across
out-of-game communications.
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10
HEXTECH MAGIC
TRANSITIONAL
GUIDING PRINCIPLES
Hextech magic has some weight to it,
Primary buttons and important gameplay UI elements
falling somewhere in between water
are charged with Hextech Magic — its function is to
and smoke.
draw the player’s attention towards key interactions
such as interactive buttons, timers, activity indicators,
and progress bars.
While this element shows up in many different ways,

it always follows a few core tenants.
DIRECTIONAL
Always moving, Hextech Magic is meant to
guide the eye towards important information.
For interactive elements, magic should move
towards where the player needs to engage.
As a background element, it should always
feel like it’s moving from left to right across
the screen.
REACTIVE
There are many values within the magic’s
blue color spectrum. Highlights should be
used to attract the player’s attention, but
be wary of competing with key information.
11
HEXTECH MAGIC EXAMPLES

12
HEXTECH METAL & MAGIC EXAMPLES

TRANSITIONAL
The transitional magic within the
circle indicates time passing
DIRECTIONAL
Magic is guiding you back
to the “Accept” button
REACTIVE
Magic highlights the border of
the button and inside the shape
once loading is complete
13
CHAPTER 2
BRAND GUIDELINES
14
CHAPTER 2 BRAND GUIDELINES
COLOR PALETTE BLUE COLOR PALETTE

HEXTECH MAGIC
GOLD COLOR PALETTE
HEXTECH METAL
GREY COLOR PALETTE
TEXT & BACKGROUND
INTRODUCTION
The amalgam of metal and magic as Hextech
BLUE 1 GOLD 1 GREY 1
created League of Legend’s unique primary blue
and gold color palette.
While we utilize a gradient of golds, blues, and

grays to represent Hextech Metal and Magic,
to keep our cohesive visual language, use only BLUE 2 GOLD 2 GREY 1.5
the colors dictated here in this guide. Do not

introduce new colors or use pure blacks, whites.
BLUE BLUE 3 GOLD 3 GREY 2

Blue is used in Hextech Magic to drive the
player’s eye towards a primary focal point or
time-sensitive interaction.
BLUE 4 GOLD 4 GREY 3

GOLD
Gold conveys functional utility and is used in Hextech
Metal to contain and frame key information.
BLUE 5 GOLD 5 GREY COOL

GREY
Grey is used primarily for text, background, and
inactive states only.
BLUE 6 GOLD 6 HEXTECH BLACK
BLUE 7 GOLD 7
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15
COLOR PALETTE DARK BLUE GRADIENT
For use in background

GOLD GRADIENT
For use in hextech metal only

BLUE GRADIENT
For use in design elements

applications only that contain magic
GRADIENTS
Gradients are used to add more depth or make
a flat surface feel more dynamic. Use the color BLUE 7 GOLD 3 BLUE 2
palette on the right as a guide to creating the
League-approved gradients.
BLUE 6 GOLD 5 BLUE 4

EXAMPLE
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16
TYPOGRAPHY BEAUFORT FOR LOL
BEAUFORT & SPIEGEL

TYPEFACE
ABCDEFGHIJKLMN
Beaufort is the standard font for headlines and
A solid typographic relationship is crucial to delivering

displays. It should never be used in supporting
copy or in areas where it will be seen very small.
OPQRSTUVWXYZ
a consistent, powerful and scalable experience. abcdefghijklmnopqrstuvwxyz
To solve this, we rely on two custom created font
families: Beaufort for LOL and Spiegel.
1234567890
BEAUFORT FOR LOL

HEADLINE AND DISPLAY
FONT WEIGHTS HEADLINES
BEAUFORT FOR LOL BOLD
Beaufort for LOL has multiple font weights, but
Beaufort for LOL is our primary typeface for all

only four are standardly used. Any of them can
be used in sentence case, but headings are by
SUBHEADS
BEAUFORT FOR LOL MEDIUM
headlines across major communications. default bold capitals. NUMBERS
BEAUFORT FOR LOL BOLD ITALIC
BEAUFORT FOR LOL MEDIUM ITALIC
SPIEGEL
BODY AND SUPPORT COPY
Spiegel is the standard body text and label font.

As a sans-serif it is the perfect pairing to the more
SPIEGEL
ornate Beaufort.
TYPEFACE
ABCDEFGHIJKLMN
Spiegel is the standard font for body and text
labels. Never use Spiegel for headlines. O P Q R ST U V W X Y Z

abcdefghijklmnopqrstuv wxyz
1234567890
FONT WEIGHTS BODY COPY

Spiegel Regular
Spiegel has several font weights, but only two are
used in League of Legends. Labels are by default
bold capitals.
LABELS
SPIEGEL BOLD
DOWNLOAD NOW BEAUFORT & SPIEGEL TYPE FAMILIES
17
TYPOGRAPHY HEADERS TEXT & LINKS
CHARACTER STYLES HEADER 1 Medium Body Text Text M

Spiegel Regular 14 pt
Leading: 20 pt Tracking: 25
H1
Providing structure to the typographic system, Beaufort Bold 40 pt
Leading: 42 pt Tracking: 50 Bold Label Text Label Bold
this collection of type sizes and styles has been
Spiegel Bold 12 pt
carefully defined based on their application Leading: 16 pt Tracking: 50
within the LOL brand. HEADER 2
These styles are used to maximize readability in the
H2 NUMBERS
Beaufort Bold 30 pt
display of textual and numerical information across a Leading: 32 pt Tracking: 50
+1,381
Number L
variety of platforms. Beaufort Medium Italic 60 pt
HEADER 3 Leading: 62 pt Tracking: 25
H3
Beaufort Bold 24 pt 6 / 3 / 210 Number Stats
Leading: 28 pt Tracking: 50 Beaufort Bold 16 pt
HEADER 4
H4
Beaufort Bold 18 pt
HEADER 5
H5
Beaufort Bold 14 pt
18
TYPOGRAPHY AVAILABLE NOW

H4
H1
YORICK, THE
HIERARCHY
These examples give some guidance on the type
SHEPHERD OF SOULS
hierarchy. Maintain a balanced contrast between TEXT M Restless souls churn behind him. Endless wailing floods his dreams.
titles, subtitles, and body copy.
TITLES H5 INTRODUCTION
PURPOSE OF THIS GUIDE

H1
Titles should be large, generally using H1 and H2
character styles, while body copy is much smaller,
using the “Medium Body Text” character style. Titles TEXT L The brand asset guide was created to equip the worldwide brand
are always all caps.
and publishing teams with tools & guidelines to create compelling
communications that reflect the latest and greatest League of
SUBTITLES Legends look and feel.
Subtitles are generally smaller in point size than titles.

They can be lowercase or all caps. When all caps, type
should be differentiated by using a different color or H2
H4
SUMMONING
font weight. ALL CHAMPIONS
LABEL B PLAY FOR FREE
19
LOGO USAGE
PRIMARY LOGO
The League of Legends logo is the core of our brand
expression and was designed to represent our extensive
range of IP.
It goes without saying, always use a high-quality image.
CLEAR SPACE
Whenever you’re using the logo, make sure you’re

giving it enough breathing room to stand out. Try
to keep at least the space of the letter “N” from
“LEAGUE” stacked on all four sides like you see here.
MINIMUM SIZE PRINT DIGITAL
The trademark will not reproduce legibility at any size

smaller than indicated here. For all video and on- 40 px

19 mm
screen applications, remove the trademark symbol
completely.
19 mm 30 px
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20
LOGO USAGE FULL COLOR LOGO
Use the full color logo whenever

possible.
LOGO COLOR PALETTE

The League of Legends logo should work across
all media. The style you choose will depend on the
environment in which the logo appears. To ensure
the expression is right for its context, we’ve created a
system that includes an extended palette of solid colors DARK BACKGROUNDS LIGHT BACKGROUNDS
as well as reversed logo treatments.
SINGLE COLOR LOGO
GENERAL RULES A gold vector logo was created for

applications limited to 2-colors. On busy
1. Scale the logo proportionally. Don’t alter logo files, or lighter backgrounds.
including stretching, skewing, and distorting the logo.

GOLD 4
2. Use original logo files. Don’t add any additional
elements to the logo such as words or imagery.
BLACK & WHITE LOGO
3. Use the correct logo file for its corresponding
asset. Don’t use a RGB logo file for a print asset. Use them only when the media or application
prohibits the use of full-color. Projects with a
constrained color palette or limited resolution
4. The logo should have at least 40% or higher are examples of great times to break out a
contrast from the background. Don’t use the vector logo in lieu of the rendered logo.
logo on colors with poor contrast, or on busy

photographs, patterns, or splash art.
5. Follow the clear space rules. Don’t add elements

such as type or imagery over the logo.
21
LOGO USAGE COLOR PALETTE
The “L” icon should work across

all media. The style you choose
will depend on the environment
L ICON in which the icon appears.
For situations where the primary League of Legends

logo is too large for the space, or is too small to see
clearly, the condensed “L” icon was created to take
its place.
CLEAR SPACE
This logo is not meant to be a substitute for the full
Whenever you’re using the X X
logo, especially when attempting to reach new players logo, make sure you’re giving it
as there is nothing to help them make the jump enough breathing room to stand
out. Try to keep at least the
between “L” and “League of Legends” width of the letter “L” from the
icon stacked on all four sides
like you see here.
X X X
MINIMUM SIZE PRINT DIGITAL
To ensure that the “L” icon

30 px
reproduces legibly at smaller 15 mm

scales, scale down only to the
corresponding dimensions.
FAV ICON
In order to maintain legibility

16 px
just the L is used.
22
LEGAL REQUIRED ADVERTISING LOGOS
REQUIREMENTS A. LEAGUE OF LEGENDS LOGO
B. RIOT LOGO
ESRB RATING LOCKUPS
C. RATING ICON
ADVERTISING (Please refer to your local ratings board for guidelines on local use of rating icons).
To the right is a chart of the standard legal lines that See below for ESRB guidelines for NA as an example.
should appear on all marketing communication. When PRINT

the title of the game is used in text, please ensure Must be at least 16mm tall in full page advertising.
that a ® is added right after the first instance of the Must be at least 11mm tall in half-page advertising.
title, i.e., League of Legends®.
ONLINE
Must be at least 53 px tall on websites.
Does not need to be on online advertising smaller than ¼ of a screen page as long as the banner
clicks through to website which contains the full ESRB rating.
ESRB: TEEN - Blood, Fantasy
Must appear “legibly and prominently” on online advertising larger than ¼ of a screen page. Violence, Mild Suggestive
Themes, Use of Alcohol and
TV & TRAILERS Tobacco
Must be up for 2 seconds on spots 15 seconds or less and be accompanied by the 15 second VO.
Must be up for 4 seconds on spots longer than 15 seconds and be accompanied by the 30 second VO.
Must be at least 22 scan lines or 10% of the total height of the creative.
OUTDOOR
Minimum height must be at least 10% of the printed creative.
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23
CHAPTER 3
B R A N D A P P L I C AT I O N S
24
CHAPTER 3 B R A N D A P P L I C AT I O N S
BUILDING
CONSISTENCY
TEMPLATES
In addition to these guidelines, to help ensure
consistent communication of the LoL brand where
possible, we’ve designed a comprehensive system
of templates. These are built from the ground up to
ensure your maximum creative flexibility while still
sharing essential design elements that define LoL.
Templates include print and digital assets.
25
BUILDING
CONSISTENCY
HIERARCHY
League of Legends is a multifaceted brand. From
gameplay, to narrative, to eSports, to merchandise
— there’s ultimately no template that will work for
everyone all the time. However, we have established
a hierarchy of elements to represent the brand as a
whole regardless of the campaign, group or region. 4. KEY ART
The key art–static or animated–should
be the last read of the message on web
banners. This can be in the form of the
art itself or cues from the background
and color theme.
3. BRANDING
The League of Legends logo and hextech
metal are branding components that
1. MESSAGE should be the tertiary read across all
This should be the primary read web banner campaigns.
across all web banner campaigns.

The type lockup should be consistent
as much as possible.
5. LEGAL
2. CALL TO ACTION The Riot fist logo, legal language,
This should be the secondary read sponsors, etc. should be placed below
across all web banner campaigns. the fold and/or in the lower thirds.
Use the designated CTA button
style. The CTA should always follow
the message, from left to right and
top to bottom.
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26
DIGITAL COMPOSITION
WEB BANNERS
Follow these composition guidelines when designing
web banners for maximum consistency.
4. KEY ART
The key art can be placed above, below
1. MESSAGE or behind the message, as long as there
The typographic lockup should be is contrast between the two and clear
consistent across all banner sizes using legibility within the message.
the specified character styles.
In the branded template example, isolate
For banners that are 300px wide or less, the champion from its background in the
a max character count per line should splash art when possible for a clean and
be 12 characters. Alternative messaging visually impactful look. Use the specified
is suggested if it cannot fit within the gradient background colors. The colors
smaller banner sizes. should go from dark to light from top to
bottom and left to right.
Use the designated colors for dark and
light background applications. BACKGROUND GRADIENT
Top/Left: Almost Black
DARK BACKGROUND Bottom/Right: Blue 7
Headline: H1 Gold 1
Subhead: Beaufort Medium
18pt Tracking: 50pt Gold 3
3. BRANDING
LIGHT BACKGROUND Use the LoL shield logo on all instances
Headline: H1 Almost Black of the banner. Color can change based
Subhead: Beaufort Medium
on the type of key art being used as

18pt Tracking: 50pt Gold 5 long as it is within the designated color
palette on page 15.
“L” ICON
Only use in instances where the banner
2. CALL TO ACTION size is small or when there are multiple
Use the designated button style and
banners within a takeover media buy.
adjust per CTA length. Use the button
style guide on page 34 for more LOGO SIZE
instruction on design and application. Medium and Small Banners: 30px
Large Banners: 35 px <
27
DIGITAL TEMPLATES
STANDALONE
WEB BANNERS Use this template for instances
when only one banner will be
Here is a sample of web banner templates designed present on the screen.
using the top performing banner sizes and a masthead
banner layout.
In the instance where there are multiple banners on

a web page such as a site takeover, there is more
flexibility with how the creative is implemented. The
elements can interchange using the appropriate brand
elements and key art.
28
DIGITAL INFORMATION HIEARCHY ACROSS BANNER SIZES
LARGE BANNER
WEB BANNERS 300x600px / 970x250 px
Logo Message CTA with icon
Key Art Legal
To keep consistency across web banner creative,
we’ve provided some top level examples when sizing
down creative for smaller banners.
MEDIUM BANNER
300x250 px / 728x90 px Logo
Shorthand Message CTA with
icon Key Art Legal
SMALL BANNER
320x100 px Logo
Shorthand Message Legal
29
DIGITAL DARK BACKGROUNDS
Use the blue magic button

style on key art that has dark
backgrounds.
WEB BANNERS
Here are some examples of how to use the web
banner button style correctly. See page 29 for more
specifications on button styles for web banners.
LIGHT BACKGROUNDS
On lighter backgrounds, the blue

magic button does not translate
well so we’ve created an
alternative gold, hextech button.
30
DIGITAL TYPES & STYLING
ANIMATED DARK BACKGROUND
BUTTONS Serves as a primary See animated button in action

point towards desired or Download CSS here
To establish the LoL presence as much as possible in call to action. Always
used the animated
out of client enviroments we utilize the Hextech magic
button style when
buttons as a hero branding element. possible.
LIGHT BACKGROUND
HEXTECH MAGIC BUTTONS
Hextech magic buttons are always blue in color and

have magic integrated in and/or around the button.
This is the primary button style and should be used
whenever possible. The hextech magic buttons are STATIC - DYNAMIC DARK BACKGROUND
meant to be used on dark background only. When the media buy

does not allow for
rich media banners,
use this dynamic
HEXTECH METAL BUTTONS static button style
Dynamic Vertical - Dark Background PSD File Dynamic Horizontal - Dark Background PSD File
Hextech metal buttons serve as an alternate
button style on key art/backgrounds that are lighter LIGHT BACKGROUND
in color. There should be no magic in and/or around
the button.
Dynamic - Light Background PSD File
STATIC - ALTERNATE DARK BACKGROUND Stroke: 2px

Gradient: Button-Blue
Use this static button Backing: Static Magic #191C22 Blue Gradient
style as an alternate to Text: Spiegel Bold 12pt Gold 1 200pt tracking
the dynamic button style, Icon: Blue 3
in instances where the
backround is too busy
LIGHT BACKGROUND Stroke: 2px
Gradient: #C3A758, #6B521E
Backing: Static Magic #191C22 Blue Gradient
Text: Spiegel Bold 12pt Gold 1 200pt tracking
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31
DIGITAL DYNAMIC SIZING
WEB BANNERS Height: 50 px
BUTTONS (CONTINUED) Sizing for web banners

Left & Right Padding: 24px
Minimum Width: 75px
50 px
(animated, dynamic, and static) Maximim Width: 300px
36 px 36 px
SHORTHAND Height: 40 px
WEB BANNERS Left & Right Padding: 24px 40 px
Minimum Width: 85px
Sizing for small web banners Maximim Width: 200px
(animated, dynamic, and static)
20 px 20 px
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32
DIGITAL
DESKTOP TAKEOVERS
Skin and takeover banners should follow the same
structure as other banners with promo/champion art
being the most prominent.
No two campaigns are alike — when designing these,

try to find ways to extend artwork onto the remaining
space of the template to provide a unified feel.
Riot logos should be placed on the bottom left or right

sides, when appropriate and represented in multiple
banners only when required by ESRB/legal.
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33
SOCIAL MEDIA
LOREM IMPSUM
Bit optas de doluptas ped ent evenimin culpa ipit
aliqui tet il in nobis dipsum quiasperum aut iur, si
omniment quidunt ad quatur simin restionseque nis
dolo volorero videlitas perciunt lam sin et vendis
sa debitat emolum rest fuga. Alitatem quiamet odis
doloreped eium quodit volorum quosanimus ea
alita quae cullantem. Hendebistis maxim qui debist,
sequis et dolor suntior emquis aliati quatiusam inum
solorestrum volecupti comnis dolorereped ea idendes
adi di illestorro ea nossit ea vendia ventem exceptat
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34
PRINT
ADVERTISING
Print advertising should follow the same structure as
other banners with promo/champion art being the
most prominent.

Riot logos should be placed on the bottom left or

right sides, when appropriate and only when required
by ESRB/legal.
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35
PRINT
OUT OF HOME ADVERTISING
OOH advertising should follow the same structure as
other banners with promo/champion art being the
most prominent.

Riot logos should be placed on the bottom left or

right sides, when appropriate and only when required
by ESRB/legal.
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36
APPAREL
LOREM IMPSUM
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37
APPAREL
LOREM IMPSUM
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38
MERCHANDISE
LOREM IMPSUM
DOWNLOAD NOW M E R C H A N D I S E T E M P L AT E
39

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BRAND GUIDELINES

V 4.1 NOVEMBER 2019

CREATING A UNIFIED LEAGUE

When it comes to nurturing and expanding brand recognition for

LEAGUE OF LEGENDS BRAND GUIDELINES

CHAPTER 1: FUNDAMENTALS CHAPTER 4: BRAND TOOLKIT

 HEXTECH MAGIC  ADOBE CC LIBRARY

 HEXTECH METAL LIBRARY

CHAPTER 2: BRAND GUIDELINES  HEXTECH MAGIC LIBRARY

 COLOR PALETTE  HEXTECH ANIMATION LIBRARY

 LOGO USAGE SUPPORT

CHAPTER 3: BRAND APPLICATIONS

LEAGUE OF LEGENDS BRAND GUIDELINES

At its foundation, Hextech combines the clean and

As the official design language of both the League

Hextech metal is comprised of three core shapes that STRUCTURE

This ornate, yet modern visual language is designed to

Each, individual element has a purpose. When creating

HEXTECH METAL THICK & THIN

HEXTECH METAL EXAMPLES

Playful and malleable, Hextech magic is meant to

DOWNLOAD NOW HEXTECH MAGIC LIBRARY

While this element shows up in many different ways,

DOWNLOAD NOW HEXTECH MAGIC LIBRARY

HEXTECH MAGIC EXAMPLES

DOWNLOAD NOW HEXTECH MAGIC LIBRARY

HEXTECH METAL & MAGIC EXAMPLES

LEAGUE OF LEGENDS BRAND GUIDELINES

COLOR PALETTE BLUE COLOR PALETTE

While we utilize a gradient of golds, blues, and

the colors dictated here in this guide. Do not

BLUE BLUE 3 GOLD 3 GREY 2

BLUE 4 GOLD 4 GREY 3

BLUE 5 GOLD 5 GREY COOL

BLUE 6 GOLD 6 HEXTECH BLACK

COLOR PALETTE DARK BLUE GRADIENT

For use in background

For use in hextech metal only

For use in design elements

BLUE 6 GOLD 5 BLUE 4

TYPOGRAPHY BEAUFORT FOR LOL

BEAUFORT & SPIEGEL

A solid typographic relationship is crucial to delivering

BEAUFORT FOR LOL

Beaufort for LOL is our primary typeface for all

Spiegel is the standard body text and label font.

labels. Never use Spiegel for headlines. O P Q R ST U V W X Y Z

FONT WEIGHTS BODY COPY

DOWNLOAD NOW BEAUFORT & SPIEGEL TYPE FAMILIES

TYPOGRAPHY HEADERS TEXT & LINKS

CHARACTER STYLES HEADER 1 Medium Body Text Text M

HEADER 3 Leading: 62 pt Tracking: 25

DOWNLOAD NOW BEAUFORT & SPIEGEL TYPE FAMILIES

TYPOGRAPHY AVAILABLE NOW

PURPOSE OF THIS GUIDE

Subtitles are generally smaller in point size than titles.

LABEL B PLAY FOR FREE

DOWNLOAD NOW BEAUFORT & SPIEGEL TYPE FAMILIES

HEXTECH MAGIC ADOBE CC LIBRARY

HEXTECH METAL LIBRARY

CHAPTER 2: BRAND GUIDELINES HEXTECH MAGIC LIBRARY

COLOR PALETTE HEXTECH ANIMATION LIBRARY

LOGO USAGE SUPPORT

should appear on all marketing communication. When PRINT