9387 - Delivic Premium Deck Updated 23
9387 - Delivic Premium Deck Updated 23
9387 - Delivic Premium Deck Updated 23
March 2023
COMPANY NAME:
DELIVIC TRADING SDN BHD (1200755-A)
Date of incorporation:
5 Sept 2016
Company website:
https://delivicpremium.com/shop-online/
Directors :
Low Say Ann
Ameelliya Binti Alykallam
Auditors :
ESWARA & CO C-3A-4, Block C, Megan Phoenix, Jalan 2/142A,
Off Jalan Cheras, 56000, Kuala Lumpur
Import Repack
(300 SKUs)
Nuts • Nut Butter • Dried Fruits • Dates • Saffron • Honey • Flower Tea • Oil • Vinegar •
Powder • Hamper & Gift Boxes • Delights
2020, 2,039,904.00
2021, 1,801,784.00
2019, 1,308,236.00
2018, 992,757.00
2017, 498,122.00
REVENUE STREAMS
[CURRENT]
https://delivicpremium.com/shop-online/
Oil,Honey,Delight 457,654
Nuts 1,372,963
0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000
REVENUES
PREMIUM • FRESH • HEALTHY SINCE 2019
Delivic Market Size Opportunities
For Addressable And Obtainable Market
USP
Premium Quality Product
Branding Assurance Varieties
Event
Planning
Delivic
Delivic Delivic
Formulated
Formulated Formulated
Soft Serve
Nuts Glazing Flower Tea
Ice Cream
DELIVIC
Premier products FORMULATED
direct import from Premium Hampers
Direct RECIPE & Gifts Boxes
IRAN, TURKEY, B-to-C
Channel
= with exquisite
AUSTRALIA, VIETNAM, Delivic Imported Premium snacks delicacy
USA Raw Material
Delivic R&D Food Tech
According to Mintel Global Consumer Heng Hong Tan, Mintel Food & Drink Analyst, APAC, said :
research on the holistic consumer, Food is
becoming more than a source of “Today, consumers want more control over their wellbeing. More than
half of consumers in the Australia (58%) and New Zealand (59%),
sustenance but also a source of Indonesia (83%), Malaysia (65%) and Singapore (66%), Philippines (61%),
reassurance. Thailand (56%) and Vietnam (64%) say that they check product labels
(e.g. ingredients, nutrition) when shopping for food or drink.
Mintel’s 2022 Global Consumer Trends
explores with insight and recommendations Food and drink brands have the complex task of conveying clear and
for food, drink and foodservice brands on reliable guidance so that a product will meet consumers’ health
how to incorporate the trends into future priorities. They can empower consumers to make the right health choice
by giving clear on pack detail linked to dietary requirements.”
strategy.
In addition to well-being, consumers agree that brands should show
Brands can empower consumers to make their impact on the environment on food or drink labels (e.g. carbon
purchase decision on food or drinks through footprint, Eco-Score).
transparent detail on their products
“Consumers will expect more transparency about a brand’s climate-
friendly and ethical commitments. Brands can win trust with third-party
verification or measurements via rating systems which, in turn, can also
help consumers make informed choices,” said Tan.
source :NHS UK
https://www.nhs.uk/live-well/eat-well/food-types/how-does-sugar-in-our-diet-affect-our-health/#:~:text=Eating%20too
%20much%20sugar%20can%20contribute%20to%20people%20having%20too,cancers%20and%20type%202%20diabetes
Revenue in the Nuts segment amounts to US$181.30m in 2022.The market is expected to grow annually
by 5.02% (CAGR2022-2027).
In the Nuts segment, volume is expected to amount to 38.8mkg by 2027.The Nuts segment is expected
to show a volume growth of 3.1% in 2023.
The average volume per person in the Nuts segment is expected to amount to 1.0kg in 2022.
The most consumed snack type is nuts and seeds, which consist of sunflower seeds, pumpkinseeds,
walnuts, and trail mixes, among others, driven by the health-conscious population.
https://www.statista.com/outlook/cmo/food/fruits-nuts/nuts/malaysia
2019 2021
Launch
DELIMOND FESTIVE KLIA DUTY FREE DELIVIC
DELIVIC
NUTS GLAZING SEASONS PREMIUM
Exclusively PETRONAS Shop Online
Delivic Formulated Village Grocer Website
Exclusively Snacks and Mercato B.S.C
Formulated Beverage serve Cold Storage DELIMOND
Recipe modern living Jaya Grocer Publika SHOPEE
DELIVICAN SOGO LAZADA
Malaysia & Malaysia & Giant Gurney Plaza EVENT
Singapore Singapore AEON (Penang) PLANNING
CONSUMER CUSTOMER
VISION ACQUISITION
TARGET
STRATEGY
10%ECOMMERCE
35%DOMESTIC 20% ECOMMERCE
15% EXPORT
90% DOMESTIC
30% LICENSING &
FRANCHISING
DOMESTIC ECOMMERCE LICENSING & EXPORT
FRANCHISING
10%
FOOD
12%
TECHNOLOGY
R&D 20% CAPEX
STRATEGIC
DIRECT FACTORY
8% ECOMM
20%
OPEX
STRATEGY
20%
RAW MATERIAL
PURCHASE
PREMIUM • FRESH • HEALTHY SINCE 2019
Competitive Landscape
(Physical Stores Visibility)
PREMIUM MARKET
PRICE PRICE
(LOWER) (HIGHER)
GENERAL MARKET
PREMIUM • FRESH • HEALTHY SINCE 2019
Competitive Landscape
(eCommerce)
BRAND VISIBILITY
(HIGHER)
PRICE PRICE
(LOWER) (HIGHER)
BRAND VISIBILITY
(LOWER)
PREMIUM • FRESH • HEALTHY SINCE 2019
Price Positioning
On Shopee
range from RM8 to RM68
Pre-money valuation
Low Bound High Bound
RM 15,750,000
RM 14,029,000 RM 17,549,000
Capital needed
19.98%
RM 3,501,792 16.64%
18.19%
GROSS MARGIN
Delivic uses this metric to predict how much revenue the business
can potentially generate in the future
02
03 EBITDA
Delivic prepared 5-year projected EBITDA
Hi, I am Frank.
DEAR INVESTORS your Food Technologist
Delivic may sound like just a vanilla opportunity,
No fancy shout-out… Delivic is more than Importer & Repacker,
2022 Delivic has started Research and Innovate…
Current Experienced
market size is Strong
Import/Export
unmeasurable scalability to
Global eComm FMCG Food &
but extremely DELIVIC
Market Place Beverage Founders
passionate.
Clear path to and Team Strategic Product
grow and revenue. Development
Established
Simple transaction
Global Formulator
driven model in a
Strategic Supply From Malaysia -Oceania
growing market,
Chain -Europe -Asia Pacific
EBITDA & profitability
-Singapore -Malaysia
monitoring
Consumers will be opened Snack and Beverage that captivate the senses
to Snack and Beverages that can appeal to the unexpected and the intriguing
engages more of the senses
to trigger Emotional Connections Delivic physical experience stores are here for
consumers craving for Human Connections
We build fast and adapt to
the changing market
THE OFFER
MINIMUM MAXIMUM
TARGET TARGET
TARGET AMOUNT MYR 1,000,944 MYR 3,501,792
TYPE OF SHARES TO BE ISSUED ORDINARY SHARES
PRE FUND RAISING VALUATION MYR 15,750,000
ISSUED SHARE CAPITAL BEFORE FUNDING EXERCISE 500,000
PRICE PER SHARE MYR 31.50
SHARES TO BE ISSUED 31,776 111,168
INDICATIVE EQUITY OFFERED 5.98% 18.19%
MINIMUM INVESTMENT (96 SHARES) MYR 3,024.00
INVESTMENT BLOCK (96 SHARES) MYR 3,024.00
SHARE CAPITAL AFTER TARGET ACHIEVED 531,776 611,168
Final number of shares issued may vary after adjustments for oversubscriptions, investment
incentives and private placement
For PRELIVE
Investors
2 Blocks + 3% Bonus Shares
6 Blocks + 6% Bonus Shares
12 Blocks + 12% Bonus Shares
For LIVE
Products purchase at
Delivic BSC . Delivic Publika . Investors
Delivic Gurney Plaza 2 Blocks + 1% Bonus Shares
( valid till Investment Exit )
6 Blocks + 3% Bonus Shares
To reward our 20% discount on all products Products purchase at
investors who support 20% extra discount Delivic BSC . Delivic Publika .
Delivic Gurney Plaza
on birthday month
Delivic Growth Stage, ( valid till Investment Exit )
10% discount on all products
Delivic is happy to offer 20% extra discount
Bonus Shares at both on birthday month
Delivic Trading may consider M&A when it comes to exit strategy for
Mergers and investors. This strategy may have a positive effect especially on the
Acquisitions profit efficiency. It can be done either through horizontal acquisition or
conglomerate acquisition.
MBO is also another option because studies showed that the effect
Management of MBO may improve overall business. Someone from corporate
management or the team purchases the business and has full control
Buy-out of the company.
Director
Ameelliya Binti Alykallam
CEO
Farzad Mojahedi
ROLAND LOW
FOUNDER , SNACK & BEVERAGE ENTHUSIAST
MR ROLAND LOW started career in ALCOM in 1972. Left ALCOM in 1982. Founded TT
Engineering & Manufacturing Sdn Bhd in 1985 specialising in manufacturing of
aluminium extrusion of precision components for semi-conductor industries both
locally and overseas. In 1986, incorporated Total Technologies Holdings Sdn Bhd as
an investment company where subsidiary companies were set up to diversify into
metal finishing, fabrication, and trading. Exit in 2015.
Currently importer of KADOR Sdn Bhd in whole sale,retail of F&B imported products
and successfully build up GRANTE brand of Pomegranate fruit juices from Azerbaijan.
Ventured and Co-founded Delivic Trading Sdn Bhd in 2016 dealing in import and
export and subsequently in 2019 started a new concept retail brand DELIVIC
PREMIUM with outlets in KLCC, Pavilion, Publika and selected Mercato outlets offering
premium nuts, dried fruits, flower teas, dates, baklava, gift boxes etc.
1996-1999 He was an Intern in his father’s Tomato Paste, Juice Canned Fruits
manufacturing plant in Iran getting acquaintance with the production processes and
inventory control. His second job, 1999–2002 was another food connection. A Iranian
food manufacturing where Farzad was incharge of Production operation and
Training ASEPTIC Tech. Having worked with 2 food manufacturing plants, 2002-2007,
Farzad decided to be his own boss in Iran diverting to Import, Export & Trading
company where he gained good hands-on knowledge on Italian Aseptic Food
Machinery installation, operation training. 2007-2012 Farzad dived into another
venture of Nuts & Dried Fruits distribution and food distribution to Retails &
Hypermarket. Farzad found new opportunity in Malaysia in 2012 and accepted
Happy Boat Holdings Ltd’s offer as CEO and started contributing his experiences in 2016, Farzad met Mr Roland and
Nut & Dried Fruit Wholesale & Distribution to Retails Hypermarket in Malaysia. became Business Partners till present
FRANK TAM
FOOD TECHNOLOGIST
MR FRANK TAM plays the role of Delivic’s food technologist.
Delivic’s constant brainstorming with Uncle Frank to explore health value F&B market
sentiments and potentials deriving from Delivic Premium imported raw materials, be it
nuts or flowers for tea, research, develop and produce trend setting products under
his stringent quality surveillance.
Frank was a Food Technologist with Australia NESTLE for 12 years. In 1997, Frank
reformulated and cost-optimised MacDonald’s Soft serve Ice Cream, Shakes ad
Sandwiches sauces across 9countries in ASIA (Japan, Korea, China, HK, Taiwan,
Thailand, Malaysia, Philippines and Indonesia) further marked his career global
milestone.
Frank is also ROSSELLE FARMS Founder with decades of international experience and
living around the world, who marries his technical expertise with his passion for his
products.
Frank is proud of the environmentally friendly way his products are made, the fact we
do not cut corners to save costs and the health benefits of what we make.
MAHSA MOTALLEBI
CHIEF OPERATING OFFICER, BRAND STRATEGIST
MS MAHSA is talented and show great passion and professionalism in her work.
Mahsa is as well Delivic’s Brand Strategist developing and steering Delivic long term
Brand Strategies.
She creates prototype of a new product and iron out flaws in the final design. She
determines the processes for creating a new product and performs research to optimize
a product, preparing reports on the various procedures to eliminate methods that are
unsuccessful.
She also have undergo full process succeeding in bank financing as well as
incentives offered by the government through its agencies like IRB, MIDA and
SIRIM.
She is now with Delivic to grow together utilizing her experience in finance and
accounting world.