Dragons' Den Application Form 2023

You should give as much information as necessary to enable us to assess your business idea but
should not disclose any information which is commercially sensitive. You must not include
details on any application or process which may be patentable unless you have secured the
patent or this is pending – if you do disclose this it may invalidate any patent application you
later make.

A number of questions we have on this form are in order to ensure we have enough information
in order to assist you in the casting process and in the den.

Unfortunately, due to the high number of applicants only those people who are short listed will
be contacted. However, we do consider all applications carefully.

About You

Full Name (and any other names you have been known by) *

Leo Praveen Chelliah

Name of business partner (if applicable)

Enter your answer

Home Phone Number

07438823475

Mobile Number *

07438823475

Email Address *

[email protected]

Date of Birth - Please note you must be at least 18 years old to apply, due to the
nature of the programme *

24/05/1983

Home Address *

81 Randall Drive, Hornchurch - RM126TA

Company Address (if applicable)

City Business Centre, 11a Lower Rd, London SE16 2XB

 9

Present Occupation *

CEO

10

Previous Occupations (please list)

Delivery Head - Brickendon Consulting

DevOps Consultant - Tesco Ltd
Head of IT, Northern European - Credit Suisse

THE BUSINESS

In this section, it's your chance to tell us a bit more about your business.

11

Is your business... *

A Concept

Prototype or Start Up Stage

Trading

Other
 12

Name of Business *

BestatServices

13

Briefly describe your business to us (we don't need too much information at this stage)

BestatServices is a end-to-end technology solution for all service industries including, Laundry, Restaurant,
Salon, Nails, Cleaning etc.

14

Amount of investment required (in £) *please note - you can change this at any point
during the casting process *

200,000

15

% share in exchange *please note - you can change this at any point during the
casting process *

20

16

Executive Summary
In the Executive Summary, you have the chance to sell yourself and your idea, and
give a clear and comprehensive outline of your business or product. What problem
does your idea solve? What stage are you at with patent or copyright protection?
Where are you up to with prototyping or testing? Describe sales, if your business is
trading. Please supply any additional information you feel may be useful.

As a company, we boast a strong technological background and have embarked on developing a cutting-edge
SaaS tool tailored for the Laundry Industry. Currently adopted by over 50 laundries in the UK, our tool is in
continuous growth, expanding its capabilities to cater to the entire spectrum of service industries. Unlike mere
aggregators, our mission is to empower local service businesses with a dedicated platform, fostering their
growth and enabling them to establish a distinctive brand presence. Our goal is to assist homegrown service
industries in cultivating their platform and building a brand that resonates uniquely with their identity.

17

Do you own all of the Intellectual Property in your business/product (for example;
company logos, business name, trademarks, etc)?

Yes, Company (Dreams Technologies Limited), Business and Trading name: BestatServices

18

Does your business have any granted or pending patent applications in the UK or
worldwide? If yes, please give details

Enter your answer

19

Do you have a written business plan?

Please note this is not required at this stage but is something we ask for later down
the line in casting

Yes have a business plan for the future

20

Why do you think your business/product would make a good investment for the
Dragons?

The service industry is expanding rapidly, yet it grapples with a dearth of essential technological tools. Our
endeavor is to support the entire service sector, fostering its growth potential. With the right assistance, the
market has the potential to flourish, and the investment made will undoubtedly yield substantial returns.
 OTHER INFO

21

Have you been on Television or the Radio before?

And have you applied to appear on any other business programmes?
(If yes, please give details)
*

No

22

Have you ever watched Dragons' Den before? If no, we recommend you watch at least
two full episodes before completing the application form. *

Yes

23

Where did you most recently hear about the show?

On bbc iplayer

24

Have you applied or auditioned for the show before?

If yes, please give details *

No
 25

Please use this section to tell us about yourself. Background, previous business
ventures, interests, hobbies etc…

My background is completely into technology, have a bachelor and masters in software solution. Director of
technology company Dreams TechnologiesHub Pvt Ltd from India, which i started with my brother on 2013. I
love technology, watch youtube a lot, play badminton.

26

Have you ever been bankrupt or been disqualified from being a director of a company?
(Please give details). *

No

27

Have you ever been featured in the press for any reason – business related or
personal? This includes both positive and negative press *

No

28

Recordings take place in Manchester. Should you be successful in being selected for
the series, you will be required to attend 1 recording day which could be a weekday.
(Note: we will do our best to accommodate you, but please be aware that it may not
be possible to include you in the series if your availability is limited.)

Please indicate any dates that you will definitely not be available for filming in May to
June 2023:
*

I'm available for all dates.

 DECLARATION

29

You confirm that the information given in this form is true and accurate to
the best of my knowledge and belief and I will notify BBC Studios of any
change in circumstance.

You are at least 18 years of age due to the nature of the Programme.

You have the right to work in the UK.

To be eligible to come into the den you must be a UK business or be looking

to open or expand your business into the UK.

You are not currently employed or have been employed within the last 12
months by BBC Studios Productions (BBCSP), the BBC or any wholly or
partly owned associated or subsidiary companies of the BBC.

You are not an employee of BBCSP, the BBC or any wholly or partly owned
associated or subsidiary companies of the BBC.

Please Enter Full Name to confirm the above. *

Leo Praveen Chelliah

30

Dragons’ Den is produced by BBC Studios Productions Limited (‘BBCSPL’) for

broadcast, use and exploitation by BBCSPL and the BBC (the Commissioner). We are
responsible for handling personal data you provide, including your contribution, in
accordance with data protection law. We will use your personal data as necessary to
assess your suitability as a contributor to this programme and to produce, distribute
and promote the programme.

We and the BBC have a legitimate interest in using your personal data for journalistic,
artistic and literary purposes. We also process personal data for fulfilling our legal
obligations (for example, to meet tax reporting or safeguarding requirements) and/or
with your consent (for example, unspent convictions to assess your suitability as a
contributor).
Information relating to mental health

We may also collect personal data relating to your mental health. If you are invited to
audition, we will ask you to tell us beforehand if you have anxiety, depression, or any
other mental health difficulties. This is to enable us to provide effective support during
auditions and – if you are successful at audition – before and after you deliver your
pitch to the Dragons. We use the information you have provided relating to your
mental health to deliver support before and after auditions and filming, including
provision of a trained mental health first aider and phone-based support from a
psychotherapist if needed.

We collect information relating to your mental health to enable us to meet our duty of
care obligations to you. This information will only be shared with relevant members of
the production team to provide any necessary support during the production.

We may need to collect other sensitive information about you if relevant in the context
of the Programme or where we have a lawful reason to do so. Such personal data will
generally be restricted to relevant members of the Programme’s production team and
crew. Where necessary, we may also share information with other BBCSPL staff and
our professional advisors.

How long we keep your data

If you are selected to be part of the Programme, BBCSPL may retain some information
relating to your contribution in perpetuity. We will retain other information (such as
your application form, Q&A Sheet, contact details, and any relevant information
collected in connection with fitness to participate (including relevant medical
information)), for up to 7 years in line with our retention schedule.

We will retain any information you provide relating to your mental health for up to 2
years, in line with our retention schedule.

Your rights, how to complain and where to find more information

Data protection law gives you certain rights in relation to your personal data, including
the right to request from the controller access to and rectification or erasure of your
personal data or restriction of processing, and the right to object to processing. If you
wish to exercise these rights, or you have any questions about how BBCSPL handles
your personal information, please contact [email protected].

You are entitled to raise a concern with the Information Commissioner’s Office (ICO)
about how BBCSPL uses your personal data or how BBCSPL deals with any complaints.

If you would like more information about how BBCSPL and the BBC (as the
Programme’s Commissioner) uses your personal data and to find out about your rights,
please visit: Contributors Privacy Notice - Working for the BBC.

Do you understand? *
Yes

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