Local Green Marketing Business Environmental Regulatory Framework For Bataan MSME Food Processing
Local Green Marketing Business Environmental Regulatory Framework For Bataan MSME Food Processing
Local Green Marketing Business Environmental Regulatory Framework For Bataan MSME Food Processing
, 2023
DOI: https://doi.org/10.54476/ioer-imrj/571382
ABSTRACT
The overarching goal of this exploratory sequential mixed methods design is to evaluate the environmental
practices of specific small and medium enterprises (SMEs) in Bataan, Philippines, with a focus on green
marketing aspects such as raw material usage, energy consumption, water conservation, waste
management, air emissions, and wastewater treatment. Additionally, the study investigates the degree of
public involvement in formulating regulations related to green marketing. Respondents, comprising
business owners and local government officials, were chosen through a two-step cluster sampling method
for quantitative analysis and purposeful sampling for qualitative insights. More so, it revealed a consistent
implementation of environmentally friendly practices and green marketing management among SMEs.
Interviews with business owners and local government officials yielded positive responses regarding the
development of local green marketing policies, particularly for businesses in the food processing sector.
Through the analysis and interpretation of collected data, the study provided valuable insights guiding the
formulation of a regulatory framework for green marketing.
METHODOLOGY
Table 4
Environmental performance in terms of water conservation
management
Table 5
Environmental performance in terms of waste management
As displayed in Table 6, it is evident that the
respondents' perspectives and practices related to
air emission management exhibit a wide range of
behaviors. The item "Use of fans instead of Air
Conditioner" received the highest mean score of
3.58, with a standard deviation (SD) of 0.72,
suggesting a prevalent preference for energy-
efficient cooling methods. On the other hand, the
item "Contribute air pollutants in the operation of
the business" garnered the lowest mean score of
Based on the data in Table 5, it is evident 2.03, accompanied by a relatively high standard
that the respondents' evaluations of waste deviation of 1.10. This signifies a considerable
management practices vary across different items. disparity in respondents' views and actions
The item "Practice proper waste disposal" stands concerning the contribution of air pollutants in
out with the highest mean of 3.72 and a relatively business operations. When considering the overall
low standard deviation of 0.56. This indicates a assessment, the composite mean score of 2.92,
consistent and well-accepted practice of proper along with a moderate standard deviation of 0.63,
waste disposal among the respondents. indicates that environmental performance in terms
Conversely, the item "Communicate waste goals to of air emissions management falls within the
the customers" received the lowest mean of 3.00, category of "often." This suggests that while there
with a higher standard deviation of 1.06. This is a notable degree of adherence to air emission
suggests a greater variability in respondents' views management practices, there is room for
and actions regarding the communication of waste improvement in achieving more consistent
goals to customers. In an overarching view, the environmental practices among the surveyed
composite mean score of 3.36, accompanied by a respondents.
smaller standard deviation of 0.29, implies that
environmental performance in terms of waste 2.5. In terms of Wastewater
management consistently reaches the "always"
level. This suggests a high level of adherence to
Table 8
Environmental management items as assessed by the
respondents