Call Center Training

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Call Center Training: Sales and

Lesson One: Course Overview

Lesson Two: What’s missing in Telephone Communication?

To begin, student will explore Albert Mehrabian’s study in communication and how it effects telephone
communication. Students will also learn the role that body language plays in telephone communication.

Whether we choose to embrace them or cannot stand being interrupted by their calls, call centers are a
business element that is to stay. This course will help call center agents learns to make the most of their
telephone-based works, including understanding the best way to listen and be heard. Each phone
interaction has element of sales and customer service skills, which we will explore in details throughout
this energizing and practical three-day workshop.

Note that will use two acronyms interchangeably throughout the workshop:

CSR: Customer Service Representative

CCA: Call Center Agent

Learning Objectives:

At the end of this workshop, you will able to:

o Understand the nuances of the body language and verbal skills, which are so important in
conversations that do not have a face-to-face element.
o Learns aspects of verbal communication such as tone, cadence, and pitch.
o Demonstrate an understanding of questioning and listening skills.
o Acquire comfort with delivering bad news and saying no.
o Learn effective ways to negotiate.
o Understand the importance of creating and delivering meaningful messages.
o Use tools to facilitate communication.
o Realized the value of personalizing interactions and developing relationships.
o Practice vocal techniques that enhance speech and communication ability.
o Personalized techniques for managing stress.

Personal Objectives:
LESSON 2: WHAT’S MISSING IN TELEPHONE COMMUNICATION?

It’s Not What You Say; it’s How You Say It

The goal of a very famous and often quoted (and misquoted) study by Albert Mehrabian was to figure
out how much of what we say contributes to whether the listeners like the speaker. Although the study
has been hotly debated, the findings were indisputable. For the people that participated in the study,
the words themselves contributed only about 7% to whether the listener connected to the speaker.
Listeners got much more information (38%) when they could also see facial expressions; when they
were also able to read body language, the results were even better, at 55%.

This is often generalized to mean that in all communications:

 7% comes through the spoken words.


 38% is realized through voice tone.
 55% is the result of the body language.

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