WarnerMusicGroup LogoUsage v1 2022

Logo Usage
Guidelines
January 2022
Logo Usage Guidelines v1 | © Warner Music Group 2022 | WMG Confidential Information 1
The Warner Music Group identity is designed to confidently
reflect the heart of our company as an industry leader in music.
The identity system provides the practical flexibility to function
consistently in a wide array of environments. The logo’s visible
and prominent presence is a critical part of maintaining the look
and feel of the brand.
This document provides instruction for using the elements that
make up the Warner Music Group graphic identity system for
their combined usage across all applications.
The
Logo
THE LOGO
Logo
The logo is the most important The Logo
element of the Warner Music
Group identity system. It should be
present and visible on all branded
applications and communications,
both external and internal, across
all media.
The logo should not be shaded,

angled, warped, stretched, ghosted,
outlined or used in non-brand colors.
The icon can be used independently

as long as the logo is also used
somewhere else within the layout.
The wordmark should never be

used independently.
Icon Wordmark (never use on its own)
THE LOGO
Clear Space
Clear space is the area surrounding The Logo
the logo that must always be free
of text and other graphic elements.
This does not apply to background X
artwork or photography unless it
contains text.
Always maintain at least the

minimum amount of clear space
around the logo, equal to one half of
the height of the icon (indicated as
X
‘X’) as shown here.
Icon
THE LOGO
Minimum Size
To ensure legibility, the logo must Logo Minimum Size
not reduce below the minimum
specifications outlined herein. The
logo on this page will appear to scale
at full size if printed at 100%.
This sizing is a rule of thumb for

optimal legibility and should be
3/4”
followed whenever possible,
especially on printed applications 19mm
and marketing collateral where the 54px
logo is the sole representation of
the brand.
In rare cases when the logo must

reduce below the minimum
size (favicons, thumbnails), ensure
that it is as large as possible within
that application, or use the icon
independently. Favicon Minimum Size
16px
THE LOGO
Wordmark Misuse
Our logo unifies the company
Do not delete words from the wordmark
and its various business units.
Consistent presentation of the logo
allows consumers to confidently
recognize our brand, its reputation
and goodwill. Having varying,
inconsistent versions of the logo
has a direct negative impact on that
brand recognition.
Our logo is also licensed to us under

specific contractual terms; any
logo/wordmark differing from the
permitted versions requires lengthy Do not change the words in the wordmark
and rigorous legal approval.
For these reasons, modifications
CREATIVE
to the logo, no matter how minor,
are not permitted, and individual
DEPARTMENT
departments should not alter
the logo for their own branding.
Instead, please always apply the
logo consistently, thoughtfully, and
appropriately.
Note: these examples are intended to Do note use the corporate logo for country specific labels.
be used as a guide and do not cover Recorded Music affiliates / ex-US labels should reference wrmbrandguidelines.com for appropriate logo files.
all possible cases of misuse. If you
have questions as to proper use of
the logo and/or wordmark, please
reach out to Legal at [email protected].
[COUNTRY NAME]
THE LOGO
Logo Misuse
Consistent presentation of
Do not stretch the logo. Do not squash the logo Do not apply strokes or effects
the logo builds recognition and
confidence in the brand. Always
apply the logo thoughtfully,
carefully, and appropriately.
The logo’s form must be preserved

and should not be modified in ways
that compromise its visual integrity.
The following treatments should be
avoided whenever possible.
Note: these examples are intended Do not rotate the logo Do not skew, warp, or shear Do not modify the scale or
to be used as a guide and do the logo positional relationship of elements
not cover all possible cases of within the logo
misuse. If application or materiality
necessitates breaking one of these
rules, contact [email protected]
before proceeding.
Do not change the alignment of Do not set the logo in non Do not apply gradients, shadows,
elements within the logo approved colors or filters to the logo
THE LOGO
Logo Use on Images

The Warner Music Group logo
can be placed on top of background
colors and images, but should not
obstruct key elements such as
human faces or text.
The level of contrast between the

logo and the background must
be considered. Too little contrast
between the two elements will
impede legibility. Always choose the
logo variation, color, and placement
that ensures legibility.
Note: Examples are for illustrative

purposes only.
THE LOGO
Logo Misuse on Images

The Warner Music Group logos
can be placed on top of background
colors and images, but should not
obstruct key elements such as
human faces or text.
The level of contrast between the

logo and the background must
be considered. Too little contrast
between the two elements will
impede legibility. Always choose the
logo variation, color, and placement
that ensures legibility.
Note: Examples are for illustrative

purposes only.
Please contact [email protected]
with any questions.
Logo Usage Guidelines v1 | © Warner Music Group 2022 | WMG Confidential Information

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Logo Usage

The logo should not be shaded,

The icon can be used independently

The wordmark should never be

Icon Wordmark (never use on its own)

Always maintain at least the

This sizing is a rule of thumb for

In rare cases when the logo must

Our logo is also licensed to us under

For these reasons, modifications

The logo’s form must be preserved

Logo Use on Images

The level of contrast between the

Note: Examples are for illustrative

Logo Misuse on Images

The level of contrast between the

Note: Examples are for illustrative

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