“HARIZON LINE”

An Urban Oasis enhancing community cohesiveness through incorporating Community

Harimuhan – oasis
Corazon - Heart

RATIONALE

A strip mall holds considerable significance within the context of locales such as M.F. Jhocson.
Situated amidst an evolving community and within the University Cluster Zone, it plays a pivotal
role, seamlessly bridging key areas within the city. Nestled in the heart of Sampaloc, Manila, a
bustling district renowned for its dynamic blend of establishments and diverse population, also
connects with known Universities and necessary transportations, the strip mall emerges as a
central nexus. This vibrant hub not only caters to the daily needs of the residents but also serves
as a bridge of cultures and lifestyles, reflecting the surrounding community. Despite the apparent
diversity, there is a lack of cohesion, with disparate elements coexisting rather than seamlessly
integrating. The strip mall stands as a symbol of convergence, where individuals converge,
creating a unique and bustling atmosphere that embodies the spirit of urban life in Sampaloc.

M.F. Jhocson is an ideal hub for a strip mall due to its strategic advantages. It is situated within
the University Cluster Zone and near major transportation hubs which is the LRT Line 2, Victory
Liner, and road networks connecting to loading and unloading spots for puv’s, travelling in major
routes along Espana Blvd which connects them to major highways, ensuring easy access and
efficient transportation. Situated within the heart of Sampaloc Manila, it boasts abundant
opportunities to connect with the presence of multiple well-known Universities, Churches,
Landmarks, Restaurants, and stores in the vicinity, it offers potential for a thriving commercial
hub catering to the needs of mainly students and local business owners, faculty, travelers,
devotes and residents.

With the partnership between National University and the SM Group of Companies serving as
the core organization for this project, M.F. Jhocson has been chosen as the site due to its
evolving community which aligns with the vision of the core organization, promising unified
trajectory growth and propelled development and transformation of the area surrounding it. The
forthcoming development of the NU Triangle represents a pivotal juncture, poised for substantial
expansion and enhancement under the stewardship of National University. With regards to this
vision, the proposal for this project underscores a proactive approach towards envisioning a more
functional and dynamic community.

The Corner Strip Mall in M.F. Jhocson is a social hub which represents an inclusive and efficient
community. Designed with user-centric principles, it promotes local economic growth,
community cohesion, social integration, and cultural identity. Situated in Sampaloc Manila,
known for its bustling environment and situated within the University Cluster Zone, the Strip
Mall symbolizes commitment to serve as an oasis for students, Local Economic Growth, and the
vibrant community’s cohesion. In essence, the Strip Mall in M.F. Jhocson creates an ideal
environment for commercial use, emphasizing cohesiveness, inclusivity, accessibility, timeless
and efficient shopping experience.
STATEMENT OF THE PROBLEM
The Strip Mall is dedicated in providing a safe, inclusive, cohesive, and efficient shopping experience.
Designed to house a variety of retail stores, services, restaurants, amenities, and even local stores, this
project aims to cater the needs of the surrounding local environment and its vibrant community, securing
a convenient access for day-to-day needs and services of the users and ensuring an effective and
profitable flow through proper planning and innovative features.

MAJOR PROBLEM
What design can be applied to provide a sense of identity while ensuring a unique and timeless shopping
experience for the users, securing profitability for the commercial aspect of the project, and mitigating
environmental impact.

MINOR PROBLEM
- What planning strategies should be applied to ensure safety, inclusivity, flexibility, cohesiveness, and
efficiency for the users.

- What sustainable features should be integrated to minimize the environmental impact of the project.

- What façade concept should be applied to promote its identity without compromising the community’s
identity.

- What architectural features should be used in order to maximize lighting and ventilation, while ensuring
the project’s resiliency towards disasters like climate change, fires, earthquakes, and flood.

GOALS
To design a strip mall that will form a sense of identity along with the site’s environment while ensuring a
unique and timeless shopping experience, catering to the needs of the users while securing profitability
and mitigating environmental impact through Bioclimatic architectural design approach.
OBJECTIVES
- to incorporate passive architecture design approach to maximize lighting and ventilation within the
project
- to incorporate flexible foundations and retention walls for the project’s resiliency towards earthquake
and floods.

- to incorporate Bioclimatic design approach for the project’s identity and comfortability of its users
- to incorporate neoclassical | bahay na bato architectural features for the project’s façade concept in order
to form its unique identity without compromising the neighboring establishments’ identity.
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MAJOR PROBLEM
What design can be applied to provide a sense of oasis primarily for students and would also increase the
effectiveness of the strip mall’s proximity to major establishments, facilities, and institutions.
MINOR PROBLEM
- What planning strategies should be applied to ensure safety, inclusivity, flexibility, cohesiveness, and
efficiency for the users.
- What sustainable features should be integrated to minimize the environmental impact of the project.
- What façade concept should be applied to promote its identity without compromising the community’s
identity.
- What architectural features should be used in order to maximize lighting and ventilation, while ensuring
the project’s resiliency towards disasters like climate change, fires, earthquakes, and flood.
GOAL OF THE STUDY
- To design a strip mall that will primarily cater to the needs of university students and enhance
community cohesiveness while ensuring a timeless and efficient shopping experience for all users.
RESEARCH OBJECTIVES
1. To enhance the students’ resourcefulness and accessibility to stores and services by curating
and including shops that are essential to their studies
2. To promote sustainability which the users can also adapt and apply even outside of the project
and would eventually help the community.
3. To enhance the user’s comfortability and inclusivity with their shopping experience through
proper planning. | lagay mo yung type ng design approach na gagamitin mo
4. To minimize environmental impact both outside and within the project
5. To secure the profit and capitalization of shop owners and local business owners through
proper planning and marketing path strategies.
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SIGNIFICANCE OF THE STUDY
ARCHITECTURAL SIGNIFICANCE
- The study can serve as a guide for future Strip Malls and Public Market design and research
proposal.
STUDENTS
- The study can serve as a guide for curating the needs of students in order to excel academically.
LOCAL COMMUNITY
- The study can promote ways in enhancing cohesiveness in a community.
DEVELOPERS AND BUSINESS OWNERS
- The study can serve as a guide in planning business or commercial establishments.
ASSUMPTIONS
Assumption 1.
- the implementation of mixed-used zoning ordinances will lead to increased pedestrian activity and
social interaction within the designated area.
Assumption 2.
- the presence of a strip mall within close proximity to university campuses will enhance the overall
student experience by providing convenient access to essential services, recreational opportunities, and
social spaces that will help them with their academic practices."
Assumption 3.
- incorporating innovative renewable energy harvesting features will lessen the environmental impact of
the project.
Assumption 4.
- integrating flexible foundation will help the project to be earthquake-resilient.
Assumption 5.

- Applying Bioclimatic design approach will enhance the overall shopping experience of the users.
SCOPE
- create a structural concept resilient to urban conditions and disasters, ensuring safety, cohesiveness,
stability, efficiency, and long-term sustainability.
- developing a thorough site planning and zoning concept on user circulation, landscapes, utilities,
accessibility, and vehicular flow.
- integrating landscape design and environmental planning elements for environmental purposes and
aesthetics.
- integrating innovative features such as solar systems, kinetic flooring, and wind catching systems for
renewable energy.
- incorporating market planning strategies to ensure the efficiency of the project.

LIMITATIONS
- limiting the study on architectural considerations of structural concept, and planning, not involving
comprehensive technical calculations and structural analyzations.
- Concentrating the study only on architectural site planning and leaving out specific civil engineering
details like grading and site drainage.
- Focusing only on architectural landscape design, excluding details on environmental impact
assessments, and plant species determination.
- Focusing only on architectural space planning, not involving comprehensive and technical computations
and analyzations.
- Limiting the study on general market planning strategies and marketing psychologies, excluding
statistical computation and comprehensive market planning.
Hypothesis 1.
If the project will implement mixed-used development design strategies, then it will create a vibrant
ambiance within the project, enhance user circulation, and reduce car dependency.
Hypothesis 2.
If the project will incorporate spaces for seasonal pop-up shops and event spaces, then it will increase
cohesiveness within the project, increasing social engagement and overall shopping experience. It will
also create opportunities for local businesses to promote their local products, contributing to the local
economy.
Hypothesis 3.
If the project will be structurally resilient towards urban disasters, then it will ensure a secure and safe
ambiance for the users, providing shelter for any events such as storm, flood, earthquakes, etc.
PROBLEMS
1. Population Growth: Rapid population growth in a suburban area may create a demand for additional
retail space to serve the increasing number of residents.
2. Changing Demographics: Shifts in demographics, such as an influx of young families or retirees, can
create new retail needs that are not currently being met in the area.
3. Limited Retail Options: Areas with limited retail options or a lack of nearby shopping centers may
present an opportunity for developers to fill the gap with a strip mall.
4. Economic Development Initiatives: Local economic development initiatives or revitalization efforts
may encourage the development of retail infrastructure, including strip malls, to attract businesses and
stimulate growth.
5. High Traffic Areas: Locations with high traffic volume, such as major roadways or intersections, are
often desirable for strip mall development due to the potential for increased visibility and customer traffic.

6. Anchor Tenant Opportunities: Securing a large anchor tenant, such as a grocery store or major
retailer, may serve as a catalyst for strip mall development by attracting additional tenants and customers
to the area.
7. Mixed-Use Developments: Integration with other types of development, such as residential or office
space, can create synergies and support the viability of a strip mall project.
8. Retail Trends and Demand: Analysis of retail trends and consumer demand may reveal opportunities
for specific types of businesses or services that are currently lacking in the area, prompting the
development of a strip mall to meet those needs.
9. Transportation Access: Proximity to public transportation hubs or major highways can increase
accessibility and make a location attractive for strip mall development.
10. Market Research and Analysis: Comprehensive market research and analysis may identify
underserved market segments or niche markets that present opportunities for strip mall development.
By implementing sustainable design strategies such as mixed-use development, compact design, and
green infrastructure, this study seeks to maximize land efficiency, reduce sprawl, and create more vibrant,
walkable communities.
investigate strategies for fostering entrepreneurship, supporting local businesses, and creating
employment opportunities within strip mall developments. By promoting a diverse mix of tenants and
incorporating spaces for community events and activities, strip malls can become vibrant economic hubs
that contribute to the prosperity of surrounding neighborhoods.
. By integrating public amenities, green spaces, and gathering areas into the design, this study aims to
create inviting environments that encourage social interaction and foster a sense of belonging among
residents. By engaging stakeholders throughout the design process and incorporating their input into the
final product, strip malls can become inclusive spaces that strengthen social ties and promote community
resilience.
Through the implementation of sustainable design practices such as energy-efficient building
technologies, stormwater management systems, and alternative transportation options, this thesis seeks to
minimize the environmental footprint of strip malls and promote responsible stewardship of natural
resources.
. By conducting a cost-benefit analysis and examining successful case studies of sustainable strip mall
projects, this study aims to demonstrate that sustainable design principles can not only enhance the social
and environmental performance of strip malls but also yield long-term economic benefits for developers,
investors, and communities alike.

Furthermore, the design and layout of the strip mall must consider the unique characteristics of the site,
including traffic flow patterns, pedestrian accessibility, and urban context, to ensure its functionality,
attractiveness, and sustainability. Therefore, the primary objective of this thesis is to investigate the
feasibility and viability of establishing a strip mall on M.F. Jhocson Street in Sampaloc, Manila,
addressing issues related to traffic congestion, market demand, and urban design considerations.

they are crucial contributors to the nation's economic vitality, fostering employment, supporting local
businesses, and generating substantial revenue through taxes. Analyzing strip malls offers insights into the
retail landscape, informing market trends, consumer behaviors, and retail preferences essential for
businesses and policymakers alike.
attract tourists and visitors, shaping tourism development plans and enhancing the overall visitor
experience. Thus, studying strip malls in the Philippines is imperative for comprehending their
multifaceted impacts on economic growth, community livelihoods, urban development, social dynamics,
environmental sustainability, and tourism.
When considering the architectural approach for a strip mall in the Philippines, several factors should be
taken into account, including the local climate, cultural preferences, and practical considerations.
Here are some architectural approaches that could be appropriate:

Tropical Design: Given the Philippines' tropical climate, incorporating elements of tropical design can be
beneficial. This might include features such as large overhangs to provide shade, natural ventilation
systems, and open-air spaces that promote airflow and comfort.

Resilient Construction: The Philippines is prone to natural disasters such as typhoons and earthquakes.
Therefore, it's essential to incorporate resilient construction techniques and materials to ensure the safety
and durability of the strip mall. This could include reinforced concrete structures, proper drainage
systems, and impact-resistant building materials.

Vernacular Architecture: Drawing inspiration from traditional Filipino architecture can create a sense of
cultural identity and place. Elements such as bamboo, traditional roof forms (like the nipa hut or bahay
kubo), and indigenous materials can be integrated into the design to reflect local aesthetics and values.

Mixed-Use Spaces: To maximize efficiency and appeal, consider incorporating mixed-use spaces within
the strip mall. This could include combining retail spaces with residential units, offices, or recreational
areas, creating a vibrant and multifunctional environment.

Sustainable Design: Emphasizing sustainability in the design of the strip mall can help minimize its
environmental impact and operating costs. This might involve incorporating features such as green roofs,
solar panels, rainwater harvesting systems, and energy-efficient lighting and HVAC systems.

Pedestrian-Friendly Layout: Given the dense urban environments in many parts of the Philippines,
designing the strip mall with pedestrian-friendly features such as wide sidewalks, pedestrian crossings,
and well-defined pedestrian pathways can enhance accessibility and safety for shoppers.

Ultimately, the architectural approach for a strip mall in the Philippines should aim to create a
functional, attractive, and culturally resonant space that responds to the needs and context of its users
and surroundings. Collaboration with local architects, engineers, and stakeholders is essential to ensure
that the design meets both practical requirements and cultural sensitivities.
Community Engagement and Activation: Example: The Pearl District in San Antonio, Texas. The Pearl
District is a mixed-use development that revitalizes a historic brewery complex into a vibrant urban
neighborhood. The development hosts a variety of community events, farmers markets, and cultural
festivals throughout the year, engaging residents and visitors alike. The Pearl District's emphasis on
community engagement and activation creates a lively and inclusive atmosphere that fosters social
connections and strengthens the sense of community within the neighborhood.
Modern Filipino Fusion: Blend contemporary design elements with traditional Filipino architectural
motifs and materials to create a modern yet culturally rooted aesthetic. This could involve incorporating
indigenous materials like bamboo, rattan, and wood into the facade design, while also integrating sleek
lines and contemporary finishes for a fresh look.

Biophilic Design: Embrace the concept of biophilic design, which seeks to connect occupants with nature
through the incorporation of natural elements and patterns. Introduce greenery throughout the strip mall,
including vertical gardens, indoor plants, and landscaped courtyards, to create a soothing and refreshing
environment for shoppers.

Coastal Inspiration: Given the Philippines' abundant coastline, draw inspiration from coastal landscapes
and seascapes for the design concept. Incorporate elements such as wave-like forms, shell motifs, and a
palette of blues and greens to evoke a sense of relaxation and connection to the sea.

Cultural Hub: Position the strip mall as a cultural hub that celebrates Filipino arts, crafts, and traditions.
Incorporate spaces for local artisans to showcase their work, host cultural events and performances, and
provide opportunities for community engagement and interaction.

Sustainable Oasis: Make sustainability a central theme of the design concept by creating a "green oasis"
within the strip mall. Integrate sustainable features such as green roofs, rain gardens, solar-powered
lighting, and recycled materials to demonstrate environmental stewardship and promote eco-friendly
practices.

Adaptive Reuse: Consider adaptive reuse as a design concept, repurposing existing buildings or structures
to create a unique and characterful strip mall. Whether it's converting an old warehouse, factory, or
historic building, adaptive reuse can add layers of history and charm to the project while also promoting
sustainability through preservation.

Vibrant Urban Marketplace: Design the strip mall as a vibrant urban marketplace that reflects the dynamic
energy of Filipino street life. Incorporate elements such as open-air stalls, food courts, colorful signage,
and interactive street art to create a lively and bustling atmosphere reminiscent of traditional Filipino
markets.
Community Engagement and Activation: Example: The Pearl District in San Antonio, Texas. The Pearl
District is a mixed-use development that revitalizes a historic brewery complex into a vibrant urban
neighborhood. The development hosts a variety of community events, farmers markets, and cultural
festivals throughout the year, engaging residents and visitors alike. The Pearl District's emphasis on
community engagement and activation creates a lively and inclusive atmosphere that fosters social
connections and strengthens the sense of community within the neighborhood.

Bioclimatic Design for Comfort and Health: Example: The Edificio Malecón in Guayaquil, Ecuador,
designed by SOM (Skidmore, Owings & Merrill). This mixed-use development features a bioclimatic
design that maximizes natural ventilation, daylighting, and thermal comfort for occupants. The building's
orientation, shape, and façade design are optimized to capture prevailing winds, minimize solar heat gain,
and promote passive cooling throughout the interior spaces. The Edificio Malecón showcases how
bioclimatic design principles can enhance indoor environmental quality and occupant well-being in
tropical climates.

Biophilic Design: Utilize biophilic design principles to incorporate natural elements such as plants,
natural light, and water features into the mall environment. Studies show that exposure to nature can
enhance mood and well-being, leading to increased time spent in the mall and higher likelihood of
making purchases.

Thematic Design: Design the mall around a central theme or concept that resonates with the target
demographic and creates a cohesive and immersive experience. Incorporate thematic elements into the
architecture, decor, and branding of the mall to create a unique and memorable atmosphere that
encourages shoppers to explore and engage with products.

Seasonal Popup Design: Designate spaces within the mall for seasonal pop-up shops and temporary
activations that change throughout the year. Partner with local vendors, artists, and brands to curate
unique and exclusive offerings that align with seasonal themes and trends,
creating excitement and novelty for shoppers and driving impulse purchases.
Transparency and Connectivity Design: Design the mall with a focus on transparency and connectivity
to create a sense of openness and fluidity throughout the space. Incorporate elements such as glass
facades, open atriums, and visual sightlines that provide clear views and connections between different
areas of the mall, enhancing wayfinding and navigation for shoppers and creating a welcoming and
inclusive atmosphere.
Experiential Retail Design: Creating immersive and interactive retail experiences within the mall that
engage multiple senses and evoke emotional connections with brands, products, and spaces, enhancing
the overall shopping experience.