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A SOCIAL MEDIA SURVIVAL
GUIDE
A SOCIAL MEDIA SURVIVAL
GUIDE
Melody Karle
PREFACE
2 FACEBOOK
3 TWITTER
4 YOUTUBE
5 SNAPCHAT
6 INSTAGRAM
7 REDDIT
8 LINKEDIN
9 TUMBLR
10 PINTEREST
NOTES
ABOUT THE AUTHOR
PREFACE
f you have picked up this book, you likely have at least one social
I media account. You certainly aren’t alone: more than 2.77 billion
people are using social media in 2019.1 People all over the world
use social media to keep in touch, share news and images, and
promote ideas. Even if you do not have a Facebook or Snapchat
account, most internet users are exposed to social media networks
on a regular basis without even logging in. It is hard to avoid
watching YouTube videos that appear in search results, for example.
The nightly news and morning talk shows also quote Twitter users,
both famous and local. If you are feeling like you don’t know enough
about the world of social media, this book can help.
This book is intended to help people at all stages of social media
discovery. Whether you are already using social media and want to
understand it better, or you are trying to decide whether you will
enjoy using a certain social media platform, this book breaks down
the basics you need to know. Existing social media users are likely to
find details about networks that may surprise them. In these pages,
you will learn why people choose one platform over another. You will
also learn about the terminology used on each platform, as well as
the risks and security issues. Overall, A Social Media Survival Guide
will help everyday people to figure out how to create and manage
their social media experience.
A Social Media Survival Guide is not a guide for businesses or
people trying to manage the social media presence of a group or
company. There are hundreds of books on that topic, and yet
remarkably few for the individual person. Rather than telling you
how to sell a product, become an influencer, or build a brand, this
book will help you learn how to connect with friends, follow news
and events, and find information on your chosen platform. It is for
regular users who just want to understand how things work. For that
reason, things are explained at a basic level. No previous knowledge
of each platform is assumed, and the book offers step-by-step
explanations with pictures.
Chapter 1, Social Media Basics, will provide a foundation for the
rest of the book. What is social media? Why do people use it? And
how do they use it? This chapter demystifies some of the basic ideas
behind our use of these amazing (and sometimes infuriating and
confusing) technological tools. Chapter 1 also looks at some basic
privacy and safety concerns; these also will be explained further in
each network-specific chapter.
Chapters 2 through 10 will investigate the most popular social
media platforms used most by users in the United States: Facebook,
Twitter, YouTube, Snapchat, Instagram, Reddit, LinkedIn, Tumblr,
and Pinterest. Each chapter has similar sections so that you can
compare different platforms and decide what might work for you.
The sections include why people use the platform; terminology;
instructions for getting started, creating an account, and using the
network; and privacy and safety concerns specific to that platform.
Chapter 11 covers a variety of other notable social media
platforms, including dating networks, genealogy networks,
messaging apps, and more. Because there are hundreds of social
media networks, it is not possible to cover them all in detail. This
chapter gives a glimpse into what kinds of niche and special interest
platforms exist. Just like the larger chapters, sections in chapter 11
offer explanations, terminology, and privacy tips.
Chapter 12, “Archiving, Saving, and Legacy Management,” explains
reasoning and issues related to preserving posts and other aspects
of social media. Since many people spend a lot of time on social
media, saving posts for the future might preserve memories we
would otherwise lose. This chapter looks at the different ways
someone can save social media posts and information, including
built-in and basic tools, as well as special options.
Whether you are looking to build a LinkedIn account to help you
look for a job, or want to waste time browsing the Reddit joke feed,
this book can help you get started. Read chapter 1 to give you some
basic details and foundation. Then, skip around to the platform-
specific chapter you need. Make sure to read the chapters for social
media platforms you already use, too—you will hopefully learn
something new that will improve your experience.
1
To Reach an Audience
Platforms like Flickr, Ravelry, and Pinterest help users create, learn,
and share content easily. Often users who interact on these
platforms don’t know each other in real life but connect virtually
because of a shared interest. Ravelry.com, a network for people who
knit and crochet, lets users share patterns, photos, and information
about their shared love of yarn crafting. Pinterest lets users create
digital bulletin boards where they can save images they like or want
to use for a project, such as ideas for a new home they want to
build. These and similar platforms can be helpful tools for people’s
creative and educational endeavors online.
Creative platforms can be very social or barely social; you can
watch a YouTube video without commenting or liking, and you can
view patterns on Ravelry without engaging other users. However,
social aspects exist on the platforms that make it easy for people to
connect when they want to. Pinterest boards for a wedding can
easily be shared with the bridal party, for example. As with many
aspects of social media, what users choose to share depends on the
platform, the chosen audience, and the privacy controls available.
Staying Informed/News
Observing Is Okay
Librarians and high school teachers like to tell students that they
need to be careful of what they text to others or post online because
it will live online forever. But is that true? Well, yes and no. The sad
thing is that many important things are posted and later lost without
an option to retrieve them. That is why it is important to back up
personal files; no one else cares as much about photos of your grad
school thesis or high school graduation as you do (maybe your
parents). The issue is that people on the internet—the general
audience of your own relations and random strangers—don’t usually
share things like that. People tend to share things that are funny,
embarrassing, incriminating, and awful. Those are the things that
are likely to have a long or even eternal life on the internet because
multiple people see them, share them, and save them. Yes, it is
possible that anything you share digitally may end up staying online
for a long time. The safest thing is to think of anything you post
online as being public. Be especially careful of sensitive or personal
photos, videos, and comments.
Internet users can get the most out of social media platforms by
being informed and thinking about how they want to participate.
Decide why you are there, and then act the part. If you are on a
general social media page where you are keeping up with friends
and family, then perhaps anything goes. But if you are on a site to
share your artwork and say as much on your profile, then it is
confusing to people who follow you if you also decide to post a long
list of complaints about your local city government. Ravelry isn’t the
right place to get in a fight about politics, but Twitter and Reddit
might work if that is what you are looking for. Once you decide what
social media platforms appeal to you, decide if you have specific
goals for your time there. If you just want an outlet for your
thoughts, that is okay. If your goals are more specific or
professional, save your personal thoughts for a different account or
platform.
Just because you have an account doesn’t mean you need the
app. Being online constantly can be stressful, and having a constant
ping or alert from your phone can add to you feeling overwhelmed
by social media. If the constant contact is more stressful than
enjoyable, consider whether you want or need the app on your
phone. Almost all social media sites are available from a desktop
computer, and limiting time on a site might be as easy as saying “I
will only check it from home.” Whether that means only having an
app on a tablet or desktop at home, or turning off the notifications,
users should remember to set notifications and decide how they will
interact with a platform to fit their lives.
2