24 Instagram apps for producing must-see

content
by Brent Barnhart
March 26, 2021

With a billion monthly active users and a little feature called Stories, Instagram has effectively
solidified its status as the prime place to promote visual content.

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This isn’t necessarily news, so by now you’ve probably started to experience increased x
competition which brings with it the challenge of standing The 2024
out. And Content
the pressure to promote more
eye-popping content. Benchmarks Report
Fortunately, there are a ton of Instagram apps to help you do exactly that.

Don’t consider yourself a creative type? Not exactly a master photographer? No worries. We’ve
rounded up some of the best apps for Instagram to help you get started.

What are the best Instagram apps?

Download the Data
The answer to that question will of course vary and largely depends on numerous factors such as
your needs as an Instagram content creator and what you’re looking to accomplish on the
platform.

To simplify things, we’ve broken down our list of the 25 best Instagram apps (free and premium)
by category so review our tips to ensure that your visual content doesn’t go unnoticed.

Types of apps for Instagram

If you’re seeking information about a certain type of Instagram app, click the links below to jump
to a category:

Instagram Engagement Apps

Instagram Photo Apps

Instagram Video Apps

IFTTT Formulas for Instagram

Instagram Story Apps

Instagram engagement apps

The more time and energy you spend on executing your Instagram marketing strategy, the more
shortcuts you’ll need to save time. From reporting, to increasing how much content you share, to
responding to users ASAP, all marketers should consider having a tool to manage their presence
all from one platform.

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1. Sprout Social

As a social media management tool, Sprout Social can do plenty to support your Instagram
marketing.

The ability to queue up posts in advance is a game-changer for serial Instagram users. Instagram
scheduling allows you to plan out your content calendar without having to worry about crafting
posts in real-time.

Additionally, Sprout aggregates your Instagram notifications so you never miss any shout-outs
from your followers.

Also, Instagram analytics from Sprout clue you in on your top-performing posts. This allows you
to keep creating the content your followers are hungry for, time and time again.

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 Manage your Instagram media with Sprout Social

Don’t let your efforts creating Insta-perfect images go to waste–use Sprout’s Asset Library to manage
images, video and text assets.

Keep curated & approved campaign images on hand for any team member to access, and repurpose
images across networks to get the most out of your content.

Start your free trial today and tag media into groups by type, campaign or more to track what has the
biggest impact.

Instagram Photo Apps

The era of smartphones has made us all amateur photographers, but that doesn’t mean we snap
flawless photos.

Thankfully, there are plenty of editing apps to help us deal with anything from touch-ups to adding
visual flair with effects and text overlays.

2. BeFunky

BeFunky is a robust web-based photo editing tool, perfect for cleaning up pictures and designing
graphics alike. The full suite of editing tools includes the ability to crop, resize, tilt, soften, sharpen
2nd much more.

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As an added bonus, you don’t even have to create an account to use the free version.

3. PicMonkey

Sometimes an otherwise perfect photo needs a bit of touching up. PicMonkey is great for fixing
selfies, allowing users to remove wrinkles and reduce shine. Given that images on Instagram that
feature a face get 38% more likes, PicMonkey can help you get the picture perfect photo every
time.

PicMonkey isn’t just for pictures of people, though. For example, the “Adjustments” feature is
awesome for creating epic, landscape-style photos.

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4. Adobe Aviary

If you’re using an editor by Adobe, you know your photos are in good hands.

Aviary is a straightforward yet powerful Instagram app with a ton of one-touch tools on deck.
Creative touches like softening, sharpening and playing with the saturation of photos may seem
subtle but can be the difference to make your photos pop.

Another awesome feature of Aviary is the ability for the app to actually suggest edits on your
behalf.

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5. Canva

If you’re looking to create social graphics from scratch, look no further. Canva boasts several
templates for inspirational images, text-based photos, announcements and everything in-
between.

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6. Piktochart

Infographics get plenty of love on Twitter and Facebook, so why not Instagram? Piktochart
providers you with attractive templates for those times when you want to hit your followers with a
data-driven post.

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7. Framatic

With over 20 million downloads, Framatic is another raved-about Instagram app for sprucing up
your images. The app sports 36 adjustable Instagram layouts, 32 vintage borders and 92 effects
to apply to photos in an instant.

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8. Landscape by Sprout Social

Landscape is Sprout’s very own social media image resizing tool.

How does it work? Upload any photo that you’d like to share on Instagram, choose which post
size you’d like to create, then guide the cropping and presto. Now you have a freshly optimized
image to download.

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After you’ve cropped your images to your exact specifications, start sharing them with your
Instagram followers!

9. Square Sized

One of the most-downloaded resizing apps, Square Sized allows users to import photos from
personal albums or Facebook to be optimized for Instagram. The app gives you the option to edit
your newly sized photos too.

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10. No Crop and Square

No Crop and Square does exactly what it’s advertised to do: post full-sized pictures on Instagram
without cropping. Extras such as stickers and filters are also available to give your resized photos
even more creative flair.

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11. Instagram Layout

Layout is Instagram’s very own collage creator. You can create collages from photos taken on the
spot or from your camera roll. Instagram Layout also has a handful of creative tools, such as the
traditional Instagram filters, for making your collages even more, well, you.

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Instagram video apps

No longer restricted to 15-second clips, videos are a prime place to let your creative side shine on
Instagram. The good news? You don’t need to be Spielberg or Scorsese to pull off a good-looking
Instagram video thanks to the apps available today.

12. Boomerang

Instagram’s native Boomerang allows you to create super bite-sized videos that are essentially
like GIFs moving forward and backward.

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Creating bite-sized “videos” out of burst photos, these pieces of content are great for storytelling
or just having a bit of fun.

https://www.instagram.com/p/9J8nhMweLB/

13. InShot

Create borders, filters, voice-overs and everything in-between with InShot. This comprehensive
editor can quickly step up the style for any of your videos, making them Instagram-ready in an
instant.

14. Video Editor (formerly vStudio)

This 4.5-star rated app provides you just about everything you could want to edit your Instagram
videos. Video Editor features include the ability to adjust brightness, contrast, saturation,
exposure and more. You can also choose from over 80 different filters to use.

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15. Hyperlapse

Hyperlapse is yet another one of Instagram’s own native apps. In short, Hyperlapse allows you to
take time-lapse videos (even while you’re in motion). The built-in stabilization technology gives
users the freedom to move around while they direct, which is a huge advantage of the tool.

16. Lapse It

Another time-lapse app for Instagram, Lapse It provides a variety of editing options to make your
time-lapse content gorgeous. From backward looping to adding visual effects, eye-popping video
is only a few taps away.

17. Quik by GoPro

GoPro is well-known for their own breathtaking Instagram content. Through Quik, Instagram
usrers with GoPros can edit their high-def videos via smartphone without having to run through
another editing app.

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18. Crop Square Video

This editor makes it quick and easy to crop the framing of a shot, adjust video position, resize and
rotate videos, and to fill with background colors. A key feature that Crop Video Square touts is the
ability to pinch to crop and zoom.

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IFTTT formulas for Instagram
IFTTT –short for “if this then that”–is a tool that uses “applets” to connect products and
applications. For instance, you can set an applet to email you a daily digest of Instagram Photos
posted in your area. There are thousands of different applets that can save marketers time, but
here are some of the best apps for Instagram.

19. Share Photos With a Specific #Hashtag to Slack Channel

This IFTTT formula will pull all of the Instagram photos with a specific hashtag into a Slack
channel. So if you use Slack, this is a quick and easy way to find the photos you’re mentioned in,
which you can then go on to Regram with your followers.

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20. Automatically Post Your Instagram Posts as Twitter Photos

This is an incredibly efficient way to share your Instagram photos to Twitter, which is a great
source of content for Tweets.

21. Automatically Post Your Grams to a Facebook Album

This formula provides another quick and easy way to re-purpose your Instagram content on your
other social networks. Automatically pull your Instagram photos into a Facebook album, so fans
without Instagram can still see your content.

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Instagram story apps

Remember how we said that Instagram Stories are booming right now? If you want to spice up
your content, these three apps for Instagram Stories are a must-try.

22. Hypetype

Hypetype‘s motion typography is enough to make anyone scrolling stop and stare. With the ability
to emphasize and animate multiple phrases in a photo, this app is awesome for visually striking
stories.

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23. Over

Designed specifically with stories in mind, Over positions itself as the be-all, end-all for brands
pushing storytelling content. The power of the app’s creative design suite speaks for itself in
terms of awesome imagery.

24. Adobe Spark

And finally, another entry from Adobe. The Spark suite, which works across mobile devices and
desktops alike, is a graphics creator and editor for those with limited knowledge. Easy-to-use, just
about anyone can make their stories stand out with this one.

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Which Instagram apps are part of your arsenal?

And that concludes our list! There’s an absolute goldmine of Instagram apps out there for brands
of all shapes and sizes.

Fine-tuning your photos for the sake of creativity is becoming more of an expectation as brands
scramble for ways to make photos stand out. That said, consider any of these apps above as a
prime place to start experimenting with ways to elevate your presence and get more Instagram
engagement.

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