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    Marketing Mix Optimizer

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    mimcroma
    The document discusses Sutherland Marketing Mix Optimizer which uses past marketing performance data and external data sources to quantify the sales impact and ROI of different marketing activities. It allows planning marketing tactics and forecasting sales while simulating scenarios. Key benefits include understanding the impact of changes, optimizing budgets, and making marketing accountable. The solution is deployed on Google Cloud Platform.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Mix Optimizer

    Uploaded by

    mimcroma
    6 views2 pages
    The document discusses Sutherland Marketing Mix Optimizer which uses past marketing performance data and external data sources to quantify the sales impact and ROI of different marketing activities. It allows planning marketing tactics and forecasting sales while simulating scenarios. Key benefits include understanding the impact of changes, optimizing budgets, and making marketing accountable. The solution is deployed on Google Cloud Platform.

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    Marketing-Mix-Optimizer

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    The document discusses Sutherland Marketing Mix Optimizer which uses past marketing performance data and external data sources to quantify the sales impact and ROI of different marketing activities. It allows planning marketing tactics and forecasting sales while simulating scenarios. Key benefits include understanding the impact of changes, optimizing budgets, and making marketing accountable. The solution is deployed on Google Cloud Platform.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views2 pages

    Marketing Mix Optimizer

    Uploaded by

    mimcroma
    The document discusses Sutherland Marketing Mix Optimizer which uses past marketing performance data and external data sources to quantify the sales impact and ROI of different marketing activities. It allows planning marketing tactics and forecasting sales while simulating scenarios. Key benefits include understanding the impact of changes, optimizing budgets, and making marketing accountable. The solution is deployed on Google Cloud Platform.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    SUTHERLAND MARKETING

    MIX OPTIMIZER –
    MAXIMIZE YOUR
    MARKETING ROI

    Optimal alignment of the marketing mix is a critical strategy that is leveraged across organizations to
    best understand how to plan for a product or service offering. This set of tactics is generally executed
    through what is known across marketing organizations as the 4 P’s: price, product, promotion,
    and place. Each element of the marketing mix model influences one another. When coordinated Ultimately, Sutherland
    effectively, an organization can experience great success and reap substantial rewards off their and Google Cloud enable
    investment. But, when coordinated and executed poorly, it could take years for a business to recover transformation to equip
    and offset the financial loss. marketers with best-of-breed
    and customized cloud-based
    Marketing mix modeling is an analytical approach which uses past performance to help you
    analytics so that you can reach
    determine how each marketing element contributes to a brands overall success, volume impact and
    financial return. It focuses on quantifying the short-term impact of each of the marketing activities as
    your customers efficiently
    well as gives a broader picture of how things can shape up over the long run. and effectively.

    With Sutherland Marketing Mix Optimizer deployed on Google Cloud Platform (GCP), our clients
    can analyze their historic information such as point-of-sale data enhanced with Sutherland-curated
    external data sources to quantify the sales impact of various marketing activities. It allows the client
    to define the effectiveness of each of the marketing elements in terms of its contribution to sales
    volume, effectiveness, efficiency, and return on investment (ROI). The insights derived can then be
    used to adjust marketing tactics and strategies, optimize the marketing plan and to forecast sales
    while simulating various scenarios.
    The benefits you reap from Sutherland Marketing Mix Optimizer:
    • See the Whole Picture: Through a single lens, get a 360-degree view of your online and offline marketing. Aggregate multiple
    views into one clear picture. Plan and analyze across channels.
    • Plan Confidently: Plan, budget, and invest faster and easier than ever. Achieve a more agile process and easily adjust if budgets
    go up or down.
    • Understand the Impact of Changes: Gain predictive insights to see how changes to your plan will impact business results.
    Connect your online and offline marketing to predict and improve moving forward.
    • Make Marketing Accountable: Quantify results to link your marketing investments to financial performance. Quickly see how to
    improve both short and long-term results by changing your marketing mix. Align marketing with company financial goals.

    Features: Use Cases:


    • Multi-source data Integration • Campaign management
    • Slice & dice tools • Campaign-to-call volume
    • Sales drivers analysis • Inbound / outbound sales
    • Marketing budget optimization
    • Dynamic scenario simulations
    • Campaign timing and frequency

    The Sutherland Marketing Mix Optimizer can maximize the marketing ROI for business goals as varied as improving customer acquisition
    rates, lowering customer attrition, generating higher revenue per customer, increasing average order value, increasing market share or
    simply increasing brand equity.

    When the Marketing Mix Optimizer is built on GCP, you benefit from more data sets, more machine learning (ML) models, and more
    activation connectors to discover insights faster – honing your competitive edge. Ultimately, Sutherland and Google Cloud enable
    transformation to equip marketers with best-of-breed and customized cloud-based analytics so that you can reach your customers
    efficiently and effectively.

    Sutherland’s approach to GCP:


    1. We adopt a customer-centric approach that provides solutions and deployments unique to each client.
    2. We are 100% focused on customer success. Our incredible depth of understanding of the service environment ensures our
    customers achieve their desired outcomes.
    3. We believe in relationship focused outcomes for our clients and their customers, and for Sutherland. We design our partnerships
    for a win-win-win.
    4. We work with global leaders in almost every major industry, leveraging our deep domain knowledge and GCP’s secure, open,
    collaborative, and intelligent technology, in every combined interaction.

    To learn more about how Sutherland and Google Cloud can help, please contact us at [email protected], visit us at
    www.sutherlandglobal.com/googlecloud, or call 1.585.498.2042.

    As a process transformation company, Sutherland rethinks and rebuilds processes for the digital age by combining the speed and insight of design thinking with the scale and
    accuracy of data analytics. We have been helping customers across industries from financial services to healthcare, achieve greater agility through transformed and automated
    customer experiences for over 30 years. Headquartered in Rochester, N.Y., Sutherland employs thousands of professionals spanning 20 countries around the world.

    SO-1061 \\ © 2019, Sutherland Global, Inc. All rights reserved.

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