Laxmi PDF

Name:-Laxmi Kanojiya (36)PGDM-A
1.IMRB International
A name that always tops the list – IMRB International has its corporate office
in the most happening city of India – Mumbai. It is a major part of the WPP
Company, which has its global existence in 100 different countries around the
world. It is said to be a brand in the field of marketing researching.
Location: Mumbai, MH
Date of established:1971
Which of the research they do: market research, survey and business
consultancy firm.
Who are their clients: IMRB has two categories of clients:

(1) Advertising agencies who subscribe to the database services.
They obtain updated data every month and use it to advise their
clients on advertising and promotion strategies. (2) Consumer goods
manufacturers who monitor their market share using the IMRB
database
Which type of the research agency they are: market research, survey and
business consultancy firm.
2. RNB Research
With its corporate office in New Delhi, India, RNB Research, which was
established in the year 1995, is an ISO 9001:2000 certified marketing research
as well as data collection company that exists in countries like South Africa,
Thailand, India, China, Philippines and Russia. It is said to be one of the top five
marketing research companies in India.
Location:New delhi
Which of the research they do: RNB Research specializes in qualitative

and quantitative custom market research.
Who are their clients:
Which type of the research agency they are: global market research
company
3. Market Xcel Data Matrix Private Limited
A name that can never be missed in the list of top market research companies
in India – Market Xcel Data Matrix Private Limited provides you with all kinds
of solutions for your marketing research needs. It has its headquarters in New
Delhi, India.
Location:New delhi
Which of the research they do: custom market research solutions to the
clients.
Which type of the research agency they are: Market Xcel is a boutique
market research firm that provides custom market research solutions
to the clients. The strong background of the leadership team and the
employees allow us to deliver very high quality service.
4. Kantar Millward Brown
Kantar Millward Brown stands as a prominent authority in the field of

assisting clients in the enhancement of their brands, achieved through
close collaboration with an extensive network of advertising, research,
and media agency professionals across the globe. Operating through
a vast presence spanning over 85 offices in 55 countries, they exert a
substantial influence on their clients' enterprises by leveraging their
expertise and intelligence to foster brand growth and boost market
effectiveness. Their offerings encompass innovative approaches to
addressing strategic marketing dilemmas, firmly grounded in
consumer research, stakeholder comprehension, and financial
evaluation.
Location:Mumbai
Which of the research they do: advertising effectiveness, strategic

communication, media and brand equity research.
Which type of the research agency they are: Kantar Millward Brown is a
leading global research agency specializing in advertising
effectiveness, strategic communication, media and brand equity
research. Kantar Millward Brown helps clients grow great brands
through comprehensive research-based qualitative and quantitative
solutions.
5. TNS India Private Limited
This company may not be a very old one in the market, since it was established
in the year 1997, but it has been leaving its footprints for all the baby deUK, it
has been serving various businesses in India for quite some time now. It
focuses on delivering the insight of a business by providing it with enough
marketing data and information.
Location:New delhi
Which of the research they do: TNS India offers clients a wide range of
customized quantitative and qualitative market research techniques
and solutions, including proprietary market feedback models covering
areas of brand health, tracking, segmentation and advertising
effectiveness.
Which type of the research agency they are: TNS India Pvt Ltd Research
Centre in Nungambakkam, Chennai is a top player in the
category Market Research Agencies in the Chennai. This well-known
establishment acts as a one-stop destination servicing customers both
local and from other parts of Chennai.

Laxmi PDF

Uploaded by

Copyright:

Available Formats

Laxmi PDF

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Laxmi PDF

Uploaded by

Copyright:

Available Formats

Name:-Laxmi Kanojiya (36)PGDM-A

Who are their clients: IMRB has two categories of clients:

Which of the research they do: RNB Research specializes in qualitative

Who are their clients:

3. Market Xcel Data Matrix Private Limited

Who are their clients:

4. Kantar Millward Brown

Kantar Millward Brown stands as a prominent authority in the field of

Which of the research they do: advertising effectiveness, strategic

Who are their clients:

Who are their clients:

You might also like