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    Meilisa Damaiyanti - 048876421 - Tugas 3 Bahasa Inggris Niaga

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    Meilisa Damaiyanti - 048876421 - Tugas 3 Bahasa Inggris Niaga

    Uploaded by

    ellenapremm
    116 views2 pages
    UT

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    Meilisa Damaiyanti_048876421_Tugas 3 Bahasa Inggris Niaga

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    UT

    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    116 views2 pages

    Meilisa Damaiyanti - 048876421 - Tugas 3 Bahasa Inggris Niaga

    Uploaded by

    ellenapremm
    UT

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Nama : Meilisa Damaiyanti

    Nim : 048876421
    Tugas 3
    Bahasa Inggris Niaga

    Jawab

    The rise of online marketplaces in Indonesia, such as Tokopedia and Shopee, has led to the
    creation of monopsony-like conditions that significantly impact small and medium-sized
    enterprises (SMEs). These platforms have concentrated buyer power, allowing them to dictate
    terms and conditions to SMEs, which often lack the bargaining power to negotiate better
    deals. This concentration of power can lead to reduced pricing flexibility for SMEs, as they
    are forced to accept lower prices for their products and services. For instance, a study by the
    Indonesian Chamber of Commerce found that SMEs on Tokopedia and Shopee often receive
    lower prices for their products compared to traditional marketplaces, resulting in reduced
    profit margins.
    The impact of monopsony-like conditions on SMEs extends beyond pricing. The
    concentration of buyer power also affects the competitiveness of SMEs, as they struggle to
    differentiate themselves from other sellers on the platform. This can lead to a homogenization
    of products and services, making it difficult for SMEs to stand out and attract customers.
    Furthermore, the lack of bargaining power can also hinder the growth prospects of SMEs, as
    they are unable to negotiate better deals or secure long-term contracts with the platforms. For
    example, a survey by the Indonesian Small and Medium Enterprises Association found that
    many SMEs on Tokopedia and Shopee struggle to secure stable and predictable revenue
    streams, making it challenging for them to invest in their businesses and expand their
    operations.
    To mitigate the negative impacts of monopsony-like conditions on SMEs, it is essential for
    policymakers and regulators to take steps to promote fair competition and level the playing
    field. This can be achieved by implementing policies that promote transparency and fairness
    in the dealings between online marketplaces and SMEs. For instance, the government can
    establish regulations that require online marketplaces to disclose their pricing algorithms and
    terms of service to SMEs. Additionally, policymakers can also provide support to SMEs, such
    as training and capacity-building programs, to help them navigate the online marketplace and
    negotiate better deals. By taking these steps, policymakers can help promote a more level
    playing field and ensure that SMEs can thrive in the digital economy

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