BUSINESS PLAN

FOR

Gel’s Banana Bread and Pastries

June 26, 2021

Pathmosville Subdivision, Brgy. Tagburos, Puerto Princesa City, 5300
Palawan, Philippines
09082245119
[email protected]

Presented by:
Ruth Angela A. Delgado

Presented to:
Anne Margarette V. Bugarin
Senior High School
San Jose National High School
June 2021

1
2
 TABLE OF CONTENTS
I. INTRODUCTION...............................................................................................................................4
II. EXECUTIVE SUMMARY.................................................................................................................5
Vision..............................................................................................................................................5
Mission............................................................................................................................................5
Objectives........................................................................................................................................5
III. ENVIRONMENTAL ANALYSIS....................................................................................................6
Weakness........................................................................................................................................6
Threats............................................................................................................................................6
Sales and Marketing Plan................................................................................................................6
Pricing Strategy...............................................................................................................................7
IV. BUSINESS DESCRIPTION.............................................................................................................8
V. ORGANIZATIONAL PLAN.............................................................................................................9
VI. PRODUCTION PLAN....................................................................................................................13
VII. OPERATIONAL PLAN................................................................................................................14
VIII. MARKETING PLAN...................................................................................................................15

3
 I. INTRODUCTION

Gel’s Banana Bread and Pastries is a sole proprietorship type of business that will
operate at Pathmosville, Barangay Tagburos Municipality of Puerto Princesa, and
province of Palawan that will offer many kinds of pastries and especially the
specialty, banana bread. This business build with a plan that would meet to our target
market’s in demand needs and wants despite of their age.

Gel’s Banana Bread and Pastries offers their specialty and many more pastries. Here
in the Philippines, Filipino’s love to eat bread, cakes, cupcakes and cookies. Bread is
our second staple food after rice and everyone loves to eat bread. Banana bread is not
just a delicious snack but also a nutritious merienda that we can offer. We also offer
you different pastries. We assure you that we make our product within a clean area,
well-sanitized and has a good packaging material. Gel’s target market are the teens,
workers and other people in the community at Municipality of Puerto Princesa. We
believe that we will have an incredible potential to acquire better on the grounds that
the area that Gel’s picks is not hat exposed with numerous contenders. Moreover, it is
located in subdivision wherein there may be "suki's" in our own Filipino term.

It is true that starting a bakery business can be profitable. However, there are certain
things that you need to plan out in order to open and maintain a successful pastry
business.

We are anticipating to meet our objective business sectors popular necessities

and needs for the current circumstance. Services and products offered by Gel’s
Banana Bread and Pastries will include a free delivery if you buy 4 tubs of banana
bread. You can order through online or you can message or call us in this phone
number +639082245119 or send an email to [email protected]. Gel’s
Banana Bread and Pastries takes this as an opportunity to give satisfaction for our
target market. We will always make sure that our product is safe, clean, delicious
and nutritious that will satisfy our target market.

4
II. EXECUTIVE SUMMARY

Vision
Gel’s Banana Bread and Pastries will become recognizable and successful and
also it's gradually become supplier in all stores in Puerto Princesa City.

Mission
Gel’s Banana Bread and Pastries aims to provide the best Filipino sweet dessert,
that promising to keep the products safe and good quality.

Goals
1. Grow and reiinforce the business.
2. To catch greater market.
3. To provide better customer service.

Objectives
1. To establish a small business for Gel’s Bread and Pastries.
2. To always achieve customers desire.
3. To search for new and improved best practices.

5
III. ENVIRONMENTAL ANALYSIS

Market Study
Target Market

Gel’s Target Markets are the following:

In geographic factor, our business is located at Pathmosville, Barangay Tagburos,
Puerto Princesa City Palawan, therefore, under this factor, Gel’s target market are the
teens, workers and other people in the community.

In demographic factor, it is mainly concerned about the characteristic of human

population. As we can see in some rural areas, teens and other workers have great
contributions in baking industry but some of them struggle in transporting products
because of their location.

SWOT ANALYSIS
Strengths Weakness
Banofi Company is not yet well-known.
Uniquely owned recipe.
Limited customers due to the pandemic.
Affordable yet with an exceptional
It is costly to buy equipments for baking
quality.
and coffee grinding.
Cleanliness will be always be present.
Opportunities Threats
Many competitors are present.
It is in the community trend.
Negative feedbacks from customers may
A vast growth is expected. occur.
Misfortunes are always at the corner.
Expanditure of menu’s.

COMPETITORS ANALYSIS
Gel’s Bread ad Pastries accepts that the bliss and fulfillment of their clients are their
primary duty. Consequently, this organization will put forth a valiant effort to fulfill
the guideline nature of its future customers.Gel's will never be failing to need terms of
putting ingredients yet, Gel's will ensure that their clients won't ever get over its
unique banana bread. Gel's will consistently ensure that their clients are at acceptable
hands.

It will guarantee the neatness and fitness of their separate item.

Sales and Marketing Plan

In this business anyone could be one of our target market especially to the people who
prefer “Gel’s Bread and Pastries” for snacks. The sales strategy that Gel’s have to

6
come up with is to create promos such as giving a 10-15% off to our original
price.Gel’s also give freebies such as coupons to avail discounts. And lastly they can
formulate on how they will execute a buy 1 get 1 promo without facing any short fall.

Pricing Strategy
Services and products offered by Gel’s Bread and Pastries will include a free delivery
if you buy 4 packs of banana bread.

We believe that we will have an incredible potential to acquire better on the grounds
that the area that Gel’s picks is not hat exposed with numerous contenders. Moreover,
it is located in subdivision wherein there may be "suki's" in our own Filipino term.

Promotion Strategy
Since we are amidst pandemic, the best and effective approach to promote is through
online media. Numerous individuals are so dynamic these days in various sort of
social media platforms. So Gel's will make a page or account to advertise our
products.

7
IV. BUSINESS DESCRIPTION

Business Description
Name of Business: Gel’s Bread and Pastries
Address: Pathmosville, Barangay Tagburos, Puerto Princesa City, Palawan
Phone Number: +639082245119
Form of Business: Sole Proprietorship
Email Address: [email protected]
Products: Banana Bread and Pastries
Initial Own Capital: P10,000

GEL’S
Bread and Pastry
White means- our business is implementing cleanliness.
Yellow means- a happy color that will bring joy to the business.

Tagline: Experience the best of baking with Gel’s.

DESCRIPTION OF BUSINESS
The Gel’s Bakery is owned by an individual that offers sumptuous Filipino bread and
pastries for local an international tourists. It offers a high-quality banana bread and
pstries with affordable prices. Each item is made with love using all natural
ingredients sourced from local suppliers. These supplies involve no preservatives to
provide for high-end flavor and taste. It is important that our items is not only taste
delicious, but also look appealing and attractive. Therefore, we add the extra little
touch, whether it be a sparkling sugar on the top of it or a mini choclate kisses to
enhance the elegant experience for our customers. Customers may purchase pre-
made or made-to-order products. Customers may also delight in our product by
taking it to-go or have it delivered for a nominal fee.

PRODUCTS/SERVICES
Product: Banana Bread and other Pastries
•May purchase pre-made or made-to-order products.
•Free delivery if the buyer purchases four (4) tubs and above.

The business is offering different sorts of baked goods. It's principle intention is to
cater nearby and unfamiliar vacationers who needs to or taste the food sources that are
endemic to the territory. Beside delightful food sources the vibe of the spot makes it
more agreeable to the sightseers.

8
V. ORGANIZATIONAL PLAN

ORGANIZATION AND MANAGEMENT

This chapter deals with the job description, specifictaion and structure of the
organization, form of ownrship, capitalization and compensation plan. This will
include the provision in hiring the manpower needed foor the operation. The duties
and the responsibility of the expected manpower is well defined to avoid overlapping
of function so that there is a camaraderie on work. The study on management aspect
assist in the selection of appropriate manpower, structure, personal requirement and
internal policis of the organization for an effective and efficient operation.

TYPE OF OWNERSHP
The owner have chosen the sole proprietorship as the legal form of business
ownership of this project. It bears stressing that this form of business can effectively
meaningful attained the purposes of the business for which it is created. The sole
proprietorship type of ownership is simply in nature where only little cost is involved
upon establishment of the business. It relatively enjoys the freedom and promptness in
decision making. The owner will directly manage, control and oversee the operation
of the business for the purpose of monitoring and evaluating all the events that will
take place in the course of operation.

Sole Proprietorship

Manager Cashier

Baker

Utility

The proponents is the one who will do the works in the position alloted ahead for
them to decrease the expenses on salary for every specialist and choose to have pay
following two years of business activity to meet and support all costs required in the
activity. If the business will going to be stable and profitable after two years of the
operation, that is the time that the owner can have their salary for their works. Each of
the proponents agreed for what is the work key they are assigned and agreed the
rotation of the position every month. So that, this kind of rotation can’t affect the
incentives of each member.

9
GENERAL QUALIFICATION OF WORKERS

General Manager
 Must have a bachelor's degree typically in business administration.
 Male or Female must have good leadership skills.
 Specialized training in managing human resources, preferred.
 Minimum of three years of responsible leadership experience in management or
supervisory positions.

Administrative Personnel
 Experience in administrative work.
 Minimum of associate's degree in business administration.
 Knowledge of accounting and bookkeeping principles.
 Strong English-language skills, including writing, grammar and spelling.
 Experience with accounting software.
 Personal effectiveness and credibility.

Production Personnel
 High school diploma.
 Previous experience working in a factory is beneficial.
 Experience operating manufacturing machinery.
 Able to work as part of a team.
 Good communication skills.
 Basic math skills.
 Physical dexterity.
 Available for shift work.

Marketing Personnel
 The ability to sell products and services.
 Excellent verbal communication skills.
 The ability to use your initiative.
 To be thorough and pay attention to detail..
 Maths knowledge.
 Business management skills.
 Customer service skills.

JOB DESCRIPTION

General Manager
 In n charge of employees and the facilities they work for.
 Plans and promote the daily schedule of employees.
 Interview, hire, and coordinate employees, create and maintain budgets.
 Coordinate with and report to senior management in the company.
 Oversees the entire operation of the business.

Administrative Personnel
 Answers phone calls, schedules meetings and supports visitors.

10
 Carries out administrative duties such as filing, typing, copying, binding,
scanning etc.
 Completes operational requirements by scheduling.
 Assigning administrative projects and expediting work results.

Production Personnel
 Helps with the proper functioning of assembly lines in factories and warehouses.
 Responsible for all the production processes.
 Provides supervisory assistance to its subordinates.
 Operates machinery and assemble equipment parts.

Marketing Personnel
 Contributing in the implementation of marketing strategies.
 Supporting the marketing manager in overseeing the department's operations.
 Organizing and attending marketing activities or events to raise brand awareness.
 Involves the following operations which are Sales, Distribution, Advertisement,
Promotion and Research.

11
POSITION QUALIFICATION FUNCTION/DESCRIPTION
Manager  Must have a bachelor's degree Accomplishes department
typically in business objectives by managing staff;
administration. planning and evaluating
department activities. Maintains
 Male or Female must have
staff by recruiting, selecting,
good leadership skills.
orienting, and training
 Specialized training employees. Ensures a safe,
in managing human resources, secure, and legal work
preferred. environment. Develops personal
 Minimum of three years of growth opportunities.
responsible leadership
experience in management or
supervisory positions.
Baker  High school diploma or A Baker is in charge of
equivalent. preparing baked goods for sale
 More education or experience to customers. Their duties
may be preferred. include creating recipes,
 Strong communication, time ordering ingredients and
and resource management, coordinating baking schedules
and planning skills. to produce breads, cakes,
 Attention to detail, especially pastries, pies, cookies and other
when performing quality goods.
inspections on ingredients and
products.
 Basic math and computer
skills.
Cashier  Must know how to operate a Cashier's primary role is to
cash register. assist customers in the in-store
 Communicates with check-out process.
customers with good attitude. Main duties include ringing up
 Know how to process credit sales, bagging items, requesting
card payments. price checks, honoring coupons,
collecting payment and giving
appropriate change. May also
be responsible for checking
materials and supplies and
reporting when stock is low.

Helpers  Must have the overall stamina Utility workers are responsible
-Utility and ability to perform for cleaning and maintaining
moderate to strenuous company premises and
physical activity. equipment. Their job is to
 Ability to stand or walk for maintain the upkeep of
long periods of time. company facilities, repair
 Work in or over water. broken equipment, inspect

12
  Work at heights. finished projects, and comply
 Lift or carry up to 65 pounds with state health and safety
regulations.

COMPENSATION PLAN AFTER TWO YEARS

POSITION INCENTIVE CASH GIFT
Manager 5,000 5,000
Baker 3,000 3,000
Cashier 3,000 3,000
Utility 2,500 2,500
Total 13,500 13,500

VI. PRODUCTION PLAN

Production Schedule
From the very first Monday of month of July, Gel’s will start to collect and accept
orders.

Production Process
 Preheat oven to 350 degrees F (175 degrees C). Lightly grease a 7x3 inch loaf
pan.
 In a large bowl, combine flour, baking soda and salt.
 In a separate bowl, cream together butter and brown sugar.
 Stir in eggs and mashed bananas until well blended.
 Stir banana mixture into flour mixture; stir just to moisten.
 Pour batter into prepared loaf pan.
 Bake in preheated oven for 60 to 65 minutes, until a toothpick inserted into center
of the loaf comes out clean.
 Let bread cool in pan for 10 minutes, then turn out onto a wire rack.

Processing Plant and Equipment

 Mixing Bowl
 Wire Whisk
 Measuring Cups
 Sieve
 Banana Bread Molder

Sources of Materials
 SM Store
 NCCC Mall
 Cupboard

Production Cost

The absolute expense brought about by the business to create a particular amount of
items are comprise of materials, fixings, gear, and work that will be going to help the
business for the successful of the general activity.

13
14
 VII. OPERATIONAL PLAN

Evaluation of Supplier
Tools, equipments, and ingredients needed for production was purchased at SM store,
NCCC Mall, and Cupboard.

Material Requisition of Receiving Procedures

For the materials to be utilized in delivering items, we will be going to procured
fixings used to create banana bread like baking powder, banana, egg, white sugar, oil,
milk, flour,and vanilla extract. We will likewise get hardware resembles oven, banana
bread molder, and other utensils.

Storage and Inventory System

The extra space of our completed items and materials required for the creation is in
the place where we are exactly working, Barangay Tagburos.

Shipment System and Control

The conveyance of our item depends on the area of clients.

Functions and Support System

Subsequent to having the materials and fixings required for the creation of product,
we will continue to make and bake the product. Afterward, the bundling before we
sell and conveyed them to the expected clients.

15
 VIII. MARKETING PLAN

Product
Banana Bread and various types of pastries.

Place
The location of the business is in Pathmosville Subdivision, Brgy. Tagburos, Puerto
Princesa City, Palawan.

Price
120 pesos each banana bread.

Promotion
Since we are in the midst of pandemic the most effective and efficient way to
advertise is through social media. Many people are so active nowadays in different
kind of social media platforms.

People
Individuals who'll deal with the business are the manager, production personnel, and
marketing personnel.

Positioning
The Manager accomplishes department objectives by managing staff; planning and
evaluating department activities. Maintains staff by recruiting, selecting, orienting,
and training employees. Ensures a safe, secure, and legal work environment.

The Production Personnel helps with the proper functioning of assembly lines in
factories and warehouses. Responsible for all the production processes and provides
supervisory assistance to its subordinates.

Marketing Personnel supports the marketing manager in overseeing the department's

operations. Also the one who organized and attending marketing activities or events
to raise brand awareness.

Packaging
Packaging is right after the creation and we will be using cello sheet fo the banana
bread covering.

16
 IX. FINANCIAL PLAN

Gel’s Banana Bread and Pastries

Pro Forma Income Statement
For the Month Ended July 2021

Net Sales P30,000.00

Less Cost of Goods Sold 19,240.00
Gross Income 10,760.00
Gross Income % 35.86%
Operating Expense
Salary Expense 7,000.00
Utilities 300.00
Sales Promotion 300.00
Total Expenses: 7,600

Net Income/Profit 3,160

Net Income% 33.58%

Gel’s Banana Bread and Pastries

Pro Forma Cash Flow
For the Month Ended July 2021

Cash Received
Cash from Operations
Cash Sales P30,000.00
Subtotal Cash from Operations 30,000.00
Additional Cash Received
Investment 2,000.00
Subtotal Cash Received 32,000.00
Expenditures
Expenditures from Operations (19,240.00)
Cash Spending: Direct and Indirect (7,600.00)
Cost of Goods Sold
Subtotal Spent on Operations (26,840.00)
Cash Balance 5,160.00

17
 Gel’s Banana Bread and Pastries
Pro Forma Balance Sheet
For the Month Ended July 2021

ASSETS
Cash P5,160.00
Total Current Assets 5,160.00
Total Assets

LIABILITIES AND CAPITAL

Paid-in Capital P2,000.00
Earnings 3,160.00
Total Capital P5,160.00
Total Liabilities and Capital P5,160.00
Net Worth P5,160.00

18
 APPENDICES A
List of Figures, Tables and Charts

RAW INGREDIENTS
INGREDIENTS QUANTITY COST
Banana 24pcs. P120.00
Egg 6 P36.00
White Sugar 3/4 P90.00
Oil 1/3 P78.00
Milk 1/3 P150.00
Flour 1 cup P30.00
Baking Powder 1 tsp. P6.00
TOTAL P510.00
PACKAGING MATERIALS
Cello Sheet 30pcs P140.00
Paper Bag 30pcs P90.00
Total Cost of Raw Ingredients P740.00
and Packaging Materials

19
 APPENDICES B

Documentation

20
 APPENDICES C

Profile of Owner

Ruth Angela Delgado

Female
17
September 4, 2003
09082245119
[email protected]

Elementary School:
Binmaley I Central School

High School:
San Jose National High School

Senior High School:

San Jose National Hight School

21