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Introduction Introduction

About Me Hi there, I am

Adi Rachmawan
Education & Certification

Professional Experience

Notable Projects
Performance Marketing Associate
Other Projects

Contact
Create impactful campaign with clarity objective,
focusing on providing value to the customer

GET TO KNOW ME
Portfolio Digital Marketing

Introduction About Me
About Me
I am a detailed person that can help my role in digital marketing with strong core
values to work creatively and strive for expertise. My career journey has made me a
skilled communicator, adept at connecting with diverse individuals and organizations,
Education & Certification and upgrading my digital marketing strategy.

Professional Experience With a background of experience in performance marketer, I have experience in

Creating and Optimizing Paid Media Campaign. Technically proficient in Google Ads,
Notable Projects Meta Ads, Shopee Ads, Google Analytics, Google Keyword Planner, Google Tag
Manager, Looker Studio, Screaming Frog, and Ahrefs. With implementing analytical
Other Projects thinking, data driven decision making, attention to detail, communication, and
collaboration. And these skills will provide added value to my next career stage in
professional digital marketer both as a team or individual.
Contact
I have succeeded in increasing sales by 1500% on Shopee through advertising and
store optimization within 8 months. I feel proud, because my advertising, copywriting
and marketing strategies are able to influence people's shopping decisions.

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Portfolio Digital Marketing

Education
Sept 2023 - May 2024
RevoU is an Online Academy that prepares students across Indonesia for most in-
Full Stack Digital Marketing demand tech jobs. Specialization in Performance Marketing. In there I studied Media &
Introduction by RevoU Budget Allocation, Marketing Analytics, Google Ads, Meta Ads, SEO, Content
Marketing, Organic Socmed, CRM
About Me

Education & Certification

Professional Experience Aug 2015 - Dec 2019 I choose this major because I was interested in the field of communication, where one
of the courses contained digital marketing material. I also like business and writing
Communication Science blogs. Therefore, I chose a marketing communications concentration.
Notable Projects by Sultan Ageng Tirtayasa University
GPA : 3.83
Other Projects

Contact
Certification

Full Stack Digital Marketing FB & Instagram Ads Google Analytics Certification Google Ads Search Certification
RevoU - 2024 Habiskerja.com - 2023 Google Digital Academy - 2024 Google Digital Academy - 2024
Portfolio Digital Marketing

Professional Experience
Sept 2023 - Dec 2024
Looked for potential new clients through telemarketing and presentations, able to
Introduction Account Manager Freelance achieve 22% of total revenue target.
in PT. Indonetwork Adi Perkasa Managed 3 client website accounts and successfully helped increase traffic by up
About Me to 5000%.

Education & Certification

Professional Experience
Developed, implemented, and optimized campaigns in Meta Ads and successfully
Oct 2023 - Nov 2023 generated >5% CVR.
Notable Projects Developed, implemented, and optimized campaigns in Google Ads and
Performance Marketing successfully generated >2% CVR.
in Dahar Boenda Catering Part of RevoU Analyzed and interpreted campaign performance data to extract actionable
Other Projects Project insights and recommendations.

Contact

Developed, implemented, and optimized Shopee ads, able to increase sales

Jan 2021 - Mar 2022 revenue by up to 1500% in 8 months.
Created a media plan budget for Shopee ads every month and successfully got
Digital Marketing ROI up to 32%.
in Anaria Souvenir Prospected leads on Shopee in a persuasive manner and able to increase 65% of
target sales revenue.
Optimized and designed product content and shop appearance on Shopee and be
able to increase traffic by up to 40%.
Designed 200+ Instagram content for social media marketing and contributed to
increase followers up to 150%.
Portfolio Digital Marketing

Introduction Notable Projects

About Me

My Notable
Education & Certification

Professional Experience

Projects in
Notable Projects

Other Projects

Contact
Performance
Marketing
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Portfolio Digital Marketing

Dahar Boenda Notable Projects

Introduction Social Media Ads

About Me
RevoU Faculty Project - Dahar Boenda Catering (Oct 2023)
Education & Certification Dahar Boenda Catering is a new brand in Indonesian food catering for mother who
don’t have time to cook. This businesss target in Jabodetabek area. I created together
Professional Experience with my team in Group Project Assignment.

Notable Projects Our Team Goal : My Hard Work :

Generate Leads Ensured that ads technical are appropriate
Brainstormed and given suggestion
Other Projects Impactful Strategy : campaign structure
Run a campaign for Jabodetabek Set up campaign and created core audience
market with specific audience MF Designed ads creative for option in A/B
Contact testing and successfully generated leads
31-45. Put USP, interesting offer,
and related CTA in ads creative. Created analysis in report

Tools Use : Skill Get :

Analytical Skill, Problem solving, Data Driven
Decision Making, Audience Research, Strategic
Meta for Google Sheet for Canva for
Thinking, Attention to Detail, Collaboration.
Dashboard Ads Recording Data Reporting

Impact :
Instagram for Facebook for
Business Platform Business Platform Click Through Rate Conversion Rate

1.71% 5.71%
Google Analytic for Google Tag Manager for
Tracking Integration Tracking Integration
Portfolio Digital Marketing

Dahar Boenda Notable Projects

Introduction Search Engine Marketing

About Me
RevoU Faculty Project - Dahar Boenda Catering (Nov 2023)
Education & Certification Dahar Boenda Catering is a new brand in Indonesian food catering for mother who
don’t have time to cook. This businesss target in Jabodetabek area. I created together
Professional Experience with my team in Group Project Assignment.

Notable Projects Our Team Goal : My Hard Work :

Generate Leads Ensured that ads technical are appropriate
Brainstormed and given suggestion
Other Projects Impactful Strategy : campaign structure
Utilize all extensions with use Set up campaign and researched keyword
winning keyword “katering” in Resolved problem account suspended
Contact Researched for expansion optimization
every campaign.
Created analysis in report

Tools Use :
Skill Get :
Analytical Skill, Problem solving, Data Driven
Decision Making, Keyword Research, Strategic
Google Ads for Google Sheet for Canva for
Dashboard Ads Recording Data Reporting Thinking, Attention to Detail, Collaboration.

Impact :
Google Analytic for Google Tag Manager for
Tracking Integration Tracking Integration
Click Through Rate Conversion Rate

2.31% 2.47%
Portfolio Digital Marketing

Anaria Souvenir Notable Projects

Introduction Shopee Ads

About Me
Anaria Souvenir (Mar 2021 - Mar 2022)
Education & Certification Anaria Souvenir is a provider of souvenirs for important events such as wedding,
birthday, anniversary, etc. based in Surabaya. Targeting middle class people.
Professional Experience
My Boss Goal : My Hard Work :
Notable Projects Increased revenue Researched keyword for each product
Set up search ads and similar product ads
Impactful Strategy : Optimized keyword which get high
conversion but low cost and eleminated the
Other Projects Run a campaign with the most
relevant keyword and increased opposite
bid to keyword that has good Optimized product content like image,
Contact tittle, and description with combination
perform. Always optimize product
content and fast respon chat to keyword
support performing ads. Created media plan budget in every month
Created analysis in report

Tools Use :
Skill Get :
Analytical Skill, Problem solving, Data Driven
Decision Making, Keyword Research,
Shopee Ads for Google Sheet for Power
Dashboard Ads Recording Data Point for Copywriting, Strategic Thinking, Attention to
Reporting Detail, Collaboration. Communication.
Impact :

Revenue ROI Average CTR

+1500% >32% >5%

Portfolio Digital Marketing

Dahar Boenda Notable Projects

Introduction Landing Page Creation

About Me
RevoU Faculty Project - Dahar Boenda Catering - Oct 2023
Education & Certification Dahar Boenda Catering is a new brand in Indonesian food catering for mother who
don’t have time to cook. This businesss target in Jabodetabek area. I created together
Professional Experience with my team in Group Project Assignment.

Notable Projects Our Team Goal : My Hard Work :

Develope a landing page Ensured that technical are appropriate
containing business profile, Brainstormed and created VP, USP, detail
Unique Selling Point, Value product, brand identity, and copywriting
Other Projects
Proposition, detail product, and Analyzed competitor
copywriting. Designed creative landing page
Contact Made a report
Impactful Strategy :
Strong landing page content uses Skill Get :
attractive offers, explanations of Problem solving, Creative Thinking, Attention
product uniqueness, clear to Detail, Copywriting, Collaboration,
product descriptions, and offers Communication.
solutions for consumers.
Impact :
Tools Use :
Bounce Rate Engagement Rate

Leadpages for Google Sheet for Canva for 66% 36.74%

create Landing Brainstorming Reporting
Page Data
Portfolio Digital Marketing

Dahar Boenda Notable Projects

Introduction Marketing Analytics Report

About Me
RevoU Faculty Project - Dahar Boenda Catering (Oct 2023)
Education & Certification This project is simulation to make a report performance marketing from a brand. Our
group project interpreted data form Google Analytic to present through Google
Professional Experience Looker Studio.

Notable Projects Our Team Goal : My Hard Work :

Marketing Performance Report Ensured between GA4 and Looker Studio
Creation are intregated correctly
Brainstormed and given suggestion what
Other Projects
Impactful Strategy : metrics to use
Made report with clear title, time Created analysis and recommendation in
Contact report
duration, metric, and relevant
See Detail
visualization to make it easy for
readers to read. Skill Get :
Analytical Skill, Data Driven Decision Making,
Tools Use : Attention to Detail, Collaboration.

Impact :
Looker Studio Google Sheet for Canva for Understand how to visualize data through
for Visualizing Recording Data Reporting Pie Chart, Bar Chart, Scorecard, Table Cart
Data
Understand how to make report by
performance marketing in best practice

Google Analytic for

Tracking Integration
Portfolio Digital Marketing

Introduction Other Projects

About Me

My Other
Education & Certification

Professional Experience

Projects Related
Notable Projects

Other Projects

Contact
in Digital
Marketing
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Portfolio Digital Marketing

Dahar Boenda Other Projects

Introduction Search Engine Optimization

About Me
RevoU Faculty Project - Dahar Boenda Catering (Dec 2023)
Education & Certification This project is a simulation to create a strategy to increase traffic through organic
content by utilizing keyword research.
Professional Experience

Notable Projects
Our Team Goal : My Hard Work :
Developed a SEO strategy for Audited competitor website
catering online business Made technical SEO strategy
Other Projects Built topic with keyword research
Impactful Strategy : Made content strategy from competitor’s
Use best practice for title tag and content analysis (on page & technical)
meta description, no keyword Created strategy in report
Contact
spamming, and focus on building
Deck Detail
lots of quality content. Skill Get :
Analytical Skill, Problem solving, Data Driven
Impact : Decision Making, Keyword Research,
Successfully created end to end Competitor Research, Strategic Thinking,
for SEO strategy. Attention to Detail, Collaboration.

Tools Use :

Screaming Frog for Google Sheet for Canva for SEMrush for Ahrefs for Google Trend for
Website Screening Brainstorming Reporting Keyword Research Keyword Research Keyword Research

Chat GPT for Whimsical for Google Search

Keyword Brainstorm Flowchart Console for Check
Core Web Vital
Portfolio Digital Marketing

Bintang Kampus Other Projects

Introduction Search Engine Optimization

About Me
Personal Project (Jan 2017 - Dec 2017)
Education & Certification This is my personal project in building a blog through article optimization using
keyword research and internal linking.
Professional Experience
My Goal : My Hard Work :
Notable Projects Researched keyword and topic
Increased Traffic
Layout design page
Other Projects Written relevant dan quality article using
Impactful Strategy :
keyword research
Made quality article and
optimized using keyword
research.
Skill Get :
Contact Analytical Skill, Writing Article , Keyword
Research, Copywriting.
Tools Use :
See Detail Impact :
Blogspot for Ubersugget for
Content Keyword Traffic
Dashboard Research
Content
>77K
Portfolio Digital Marketing

Dahar Boenda Other Projects

Introduction Customer Relationship Management

About Me
RevoU Individual Assignment - Dahar Boenda Catering (Dec 2023)
Education & Certification This project is a simulation to create a strategy to retain customers through campaign
by reproducing email marketing and mobile apps content.
Professional Experience

Notable Projects
My Set Goal : My Hard Work :
Developed CRM strategy plan Made customer lifecycle workflow and
for catering online business campaign ideas in of each
Other Projects Made drip and automatic campaign
Impactful Strategy : workflow
Understand correctly how Created email marketing and mobile apps
customer lifecylce in your brand campaign
Contact Created strategy in report
and create impactful campaign in
each step.
Skill Get :
See Detail
Tools Use : Analytical Skill, Strategic Thinking, Creative
Thinking.

Mailchimp for Google Sheet for One Signal for

Impact :
Email Recording Data Mobile Apps Successfully made email marketing and mobile
Markerting Campaign
apss campaign for CRM strategy .

Canva for Whimsical for

Reporting Flowchart
Deck Detail
Portfolio Digital Marketing

Dahar Boenda Other Projects

Introduction Social Media Organic

About Me
RevoU Faculty Project - Dahar Boenda Catering (Dec 2023)
Education & Certification This project is a simulation to create a strategy to increase branding through organic
by reproducing content design in Instagram based on brand guideline.
Professional Experience

Notable Projects
Our Team Goal : My Hard Work :
Developed a social media Made problem statement and generated
action plan strategy for social media goals to business goals
Other Projects catering online business Researched competitor brand
Made brand persona and brand guideline
Impactful Strategy : Developed an action plan (platform,
Made content based on brand content pillars, phasing
Contact Created strategy in report
guideline and more interactive for
branding business and also
always follow the trend. Skill Get :
Deck Detail Analytical Skill, Competitor Research, Strategic
Tools Use : Thinking, Creative Thinking, Collaboration.

Impact :
Instagram for Google Sheet for Canva for
Successfully made content for feed in
Platform Brainstorming Content Instagram based on brand guideline.
Content Data Deisgn and
Reporting
Portfolio Digital Marketing

Anaria Souvenir Other Projects

Introduction
Influencer Collaboration
Social Media Organic
About Me
Anaria Souvenir (Jan 2021 - Mar 2022)
Education & Certification Anaria Souvenir is a provider of souvenirs for important events such as wedding,
birthday, anniversary, etc. based in Surabaya. Targeting middle class people. This
Professional Experience project is handled by a team and we have different roles.

Notable Projects
Atta & Aurel Ryan & Ricis Billar & Lesti My Boss Goal : My Hard Work :
Increased followers who have Brainstormed and given suggestion content
Other Projects the potential to become leads idea
Designed and copywrited several types of
Impactful Strategy : content such as promotions, product
Made interactive content, content education, interactions, and branding
Contact Created design concepts for collaboration
of the souvenir production
process, and always made teaser with influencer
Disca & Sarah Arjuna & Tasya Awan & Dira
content for product launching
which collaborate with influencer. Skill Get :
Analytical Skill, Problem solving, Copywriting,
Competitor Research, Strategic Thinking,
Tools Use : Creative Thinking, Collaboration.

Impact :
Instagram for Google Sheet for Corel Draw
Platform Recording Data for
Content Designing Followers Growth

+150%
Photoshop for Illustrator for
Designing Designing
Portfolio Digital Marketing

Anaria Souvenir Other Projects

Introduction
About Me

Education & Certification

Professional Experience

Notable Projects

Other Projects

Contact
Portfolio Digital Marketing

Tiket.com Other Projects

Introduction Content Marketing

About Me
RevoU Individual Assignment (Dec 2023)
Education & Certification This project is a simulation to create a strategy to increase branding for Tiket.com
through organic by reproducing data driven content and digital content.
Professional Experience

Notable Projects
My Set Goal : My Hard Work :
Increase website traffic and Made content ideation through trend
media publication research
Other Projects Determined content distribution strategy
Impactful Strategy : Evaluated content distribution media
Tried to make data driven content Created strategy in report

Contact because it is one of strategy to

spread more content and reach Skill Get :
media publication. Analytical Skill, Keyword and Trend Research,
Strategic Thinking, Creative Thinking.
Tools Use :
Impact :
Successfully made data driven content
Ahrefs for Google Sheet for Similar
strategy .
Content Recording Data Web for
Evaluation Content
Evaluation

Google Trend Canva for

for Trend Reporting
Research
Deck Detail
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Introduction Let’s start something big

About Me

Education & Certification

together!
Professional Experience
Name
Notable Projects

Other Projects
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adirachmawan
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0896 6607 2884

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