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    Content Marketing Strategy

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    propgrow01
    The document outlines a content strategy plan for 2024, including conducting audits of their brand messaging and competitors' social media. It details a social media plan to engage audiences with different types of weekly video posts. It also provides details on content to be created for their website, focusing on information, property showcase, and building client engagement.

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    Content Marketing Strategy

    Uploaded by

    propgrow01
    66 views9 pages
    The document outlines a content strategy plan for 2024, including conducting audits of their brand messaging and competitors' social media. It details a social media plan to engage audiences with different types of weekly video posts. It also provides details on content to be created for their website, focusing on information, property showcase, and building client engagement.

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    Content Marketing strategy

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    The document outlines a content strategy plan for 2024, including conducting audits of their brand messaging and competitors' social media. It details a social media plan to engage audiences with different types of weekly video posts. It also provides details on content to be created for their website, focusing on information, property showcase, and building client engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    66 views9 pages

    Content Marketing Strategy

    Uploaded by

    propgrow01
    The document outlines a content strategy plan for 2024, including conducting audits of their brand messaging and competitors' social media. It details a social media plan to engage audiences with different types of weekly video posts. It also provides details on content to be created for their website, focusing on information, property showcase, and building client engagement.

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    You are on page 1of 9

    2024 1/23

    2024 Content
    Strategy 01

    Planning
    By Shubham
    2024 CONTENT STRATEGY PLANNING 2/23

    Key
    2024 Content
    Strategy Audit
    Competitor Check

    Presentation Website Content


    Timeline for Content
    Strategy Rollout
    02

    Points Parting Shots

    What we have lined up for this year


    2024 CONTENT STRATEGY PLANNING 3/23

    Hits and misses in brand


    messaging
    Hits:

    2024 Content
    Clear Value: Communicate unique services.
    Local Expertise: Highlight market
    knowledge.
    Trust Focus: Showcase testimonials, and
    03
    Strategy Audit
    awards.
    Misses:
    Vague Messaging: Be clear, avoid generic
    language.
    Overpromising: Stay realistic, avoid
    exaggeration.
    Neglecting Online Presence: Maintain
    updated website, social media.
    Consistent Branding, Visual Appeal crucial
    for success.
    2024 CONTENT STRATEGY PLANNING 3/23

    Commonfloor Insta Linkedin Competitor’s Social Media Audit


    Realestateindia Insta Linkeidn
    Observing competitor success, I've identified
    360realtors Insta Linkeidn humor and casual video content as a social
    media hit.
    100acres Insta Linkeidn As a real estate consultancy, we'll embrace
    03 this trend, planning five engaging post/videos
    Geetanjali Insta Linkeidn
    weekly.
    Housing.com Insta Linkeidn Expect a mix of humor, quick tips, property
    showcases, trendy twists, and weekend vibes.
    Whitecollar Insta Linkeidn
    This strategy aligns with competitor averages
    Inframantra Insta Linkeidn and aims to captivate our audience with
    entertaining, on-trend video content,
    Orionrealtors Insta Linkeidn fostering a stronger online presence.
    Squareyards Insta Linkeidn
    2024 CONTENT STRATEGY PLANNING 3/23

    Linkedin What PropGrow will do


    Monday Humor:
    Format: Short funny video or meme related to real estate.
    Intent: Engage and entertain our audience at the beginning of
    the week.
    Wednesday Wisdom:
    Format: Quick real estate tip or fact presented in a fun way.
    Intent: Provide valuable information in an entertaining manner.
    Friday Feature:
    Format: Showcase a property or a success story in a video.
    Insta Intent: Highlight our services and successful client experiences.
    Trendy Tuesday:
    Format: Capitalize on current trends with a real estate twist.
    Intent: Stay relevant and participate in online conversations.
    Weekend Vibe:
    Format: Longer video featuring behind-the-scenes, team
    activities, or client testimonials.
    Intent: Build a personal connection and trust with your
    audience.
    2024 CONTENT STRATEGY PLANNING 3/23

    Posting Protocol:
    2024 CONTENT STRATEGY PLANNING 4/23

    Content for PropGrow's Information and Education:

    Success on website Informative Blog Posts, What, How,Where, When, Does, &
    Guides and Tutorials, Infographics, Glossary of Terms

    Property Showcase:
    Property Listings, Video Content, Interactive Maps (
    Drone Shots Example)

    Client Engagement and Trust Building:


    Client Testimonials, Social Proof, Behind-the-Scenes
    Content, Case Studies
    2024 CONTENT STRATEGY PLANNING 4/23

    Information and Education: "Project" Insights:


    Explore project features, Comparison and benefits in-depth.
    Get updates on construction milestones and future
    developments.

    High Search Volume keywords


    Educate and inform our audience on legal intricacies, real estate
    market trends, prediction, investment, Pros and cons, risk
    assessment, property management, Local opportunities, case
    studies

    Post-publish Analysis
    What we analyze and identify gaps in keywords and content
    through research on our platform and analytics.
    2024 CONTENT STRATEGY PLANNING 4/23

    Property Showcase: Project Overview:


    Brief Description, Features and Amenities, Project Progress
    and Milestones, Frequently Asked Questions (FAQs)

    Client Success Showcase


    Client Engagement and Featuring Testimonials, Social Proof, and Case Studies, Online
    Reviews and Ratings, Consistent Business Information.
    Trust Building:

    Inside Our Real Estate Journey


    Highlighting Behind-the-Scenes Content and In-Depth Case
    Studies and pages/articles on other verticles.

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