Marketing Plan Ni Mila 1
Marketing Plan Ni Mila 1
Marketing Plan Ni Mila 1
Submitted by:
GAYGAY, HYPEN
GOMEZ, ARLIE JOHN
ISIDRO, JOANA
LUSUNG, PAULINA
PUYAT, ANNABELLA
TOLENTINO, PRINCES ANGEL
TUBIG, RONELYN ANGEL
Submitted to:
Panganiban, Gibs Morris
Date:
May 2024
I. EXECUTIVE SUMMARY
Renowned for its genuine Kapampangan cuisine, Mila's Tokwa't Baboy and Chicharon is
a Pampanga dining destination. The brand is well-liked by both residents and visitors, who
appreciate its classic flavors, premium ingredients, and consistently excellent cooking. With the
help of its well-established reputation, this marketing strategy seeks to broaden Mila's appeal,
Mila's Tokwa't Baboy & Chicharon was established by a local food aficionado and has
been serving delectable Kapampangan food for many years. Originally a tiny roadside restaurant,
the establishment soon became well-known for its specialties, which included crispy pork
cracklings and a savory dish called tokwa't baboy, which combines tofu and pork. Mila's has
Kapampangan food.
It plans to increase its market presence by partnering with regional culinary festivals,
improving its online presence on social media with interesting content, and running exclusive
sales to draw in new clients. As a legendary brand in the local food sector, Mila's hopes to attract
in foodies from all around the region and beyond by upholding its culinary traditions while
Tokwa’t Baboy is a gastronomic landmark that attracts both locals and visitors. Its
distinctive dishes include Tokwa't Baboy and Sizzling Sisig. The restaurant also
Tokwa’t Baboy is open every day from 8:00 a.m. to 10:00 p.m. and offers a
comfortable dining ambiance ideal for large groups and family gatherings. Its
dedication to quality and flavor has made it a must-see destination for food lovers.
Vision
“To be the leading culinary destination known for serving the finest and
community atmosphere.”
Mission
Financial Goal
1. Increase Revenue by 20%: Achieve a 20% increase in annual revenue within
the next fiscal year by expanding our customer base and enhancing our marketing
efforts.
2. Expand Profit Margins by 10%: Improve our profit margins by 10% over the
operational efficiencies.
3. Open Two New Locations: Successfully open two new restaurant locations
within the next three years, strategically positioned to maximize market reach and
brand presence.
Non-financial goal
feedback.
operations within the next year, including reducing waste, using sustainable
development program within the next six months to ensure all staff are skilled,
Core competencies
1. Authentic Recipe Mastery: Expertise in preparing Tokwat Baboy using
and personalized dining experience that makes every customer feel valued and
appreciated.
smoothly and effectively, ensuring consistent quality, timely service, and cost-
Competitive advantage
recipe passed down through generations, providing a distinct taste that cannot be
2. Loyal Customer Base: A strong, loyal customer following built through years
of consistent quality and exceptional service, creating a reliable and steady stream
of repeat business.
ensuring maximum visibility and accessibility, attracting both local patrons and
SWOT Analysis
Strengths:
the Philippines.
neighborhood with lots of foot traffic and easy access for both
Weaknesses:
service capacity.
Opportunities
Collaborations and Partnerships: To increase awareness and draw
income.
targeted advertising.
Threats:
Health Trends: The market for fried and high-fat meals like
Industry Analysis
Pampanga has a thriving and diverse food and beverage industry, especially in
Angeles, which is well-known for its extensive culinary legacy. As one of the Philippines'
gastronomic hotspots, the area draws visitors from both domestic and foreign foodies. The
tourism business is expanding, and many tourists are interested in trying traditional
Kapampangan cuisine.
Competition Analysis
Direct Competitors
Kapampangan dish.
Indirect Competitors
Company Analysis
Mila's Tokwa't Baboy and Chicharon is well known for serving traditional
Kapampangan food of the highest caliber. The business takes pleasure in employing
traditional recipes and techniques to provide a distinctive eating experience that appeals to
both residents and visitors. The establishment has consistently focused on providing high-
Customer Analysis
Demographics
Age: 18-50 years old
Geography: Locals from Angeles City and nearby towns, as well as tourists
visiting Pampanga.
Income Level: Middle to upper middle income groups who enjoy dining
out.
Psychographics
Food enthusiasts are people who are looking for real food experiences.
Customers that value and favor traditional Filipino cuisine are known as
traditionalists.
Environmental Analysis
Economic Environment
Social Environment
Demand Growth: Demand for Mila's offerings is anticipated to increase because to the
region's support for traditional cuisine and the ongoing growth in tourism.
Digital Expansion: It is anticipated that a stronger online presence and improved delivery
Market size
Local Market: Due to the high population density and tourism in Angeles
Growth Opportunities
neighboring areas.
Objectives
Mila's Tokwat Baboy aims to preserve authentic Filipino cuisine, particularly its signature
dish, Tokwa't Baboy, by ensuring quality ingredients and consistent preparation methods.
The restaurant plans to expand its presence in Pampanga and improve customer
Target Market
Mila's Tokwat Baboy targets local residents in Angeles City and Pampanga, tourists and
visitors, balikbayans, and food enthusiasts. The restaurant offers high-quality, authentic
Points of Difference
Mila's Tokwat Baboy is a unique Filipino dish made with traditional recipes, high-quality
Positioning
Product
Mila's Tokwat Baboy is a traditional Filipino dish consisting of deep-fried tofu and pork,
usually seasoned with a soy-vinegar sauce and garnished with onions, chili peppers, and
The pricing strategy for Mila's Tokwat Baboy should balance affordability with
profitability, targeting middle-class consumers who appreciate value for money. Key
elements include:
Value Meals: Offer combo meals that include Tokwat Baboy, rice, and a drink at a
Promotion
Promotion strategies should focus on raising awareness, attracting new customers, and
Social Media Marketing: Utilize platforms like Facebook, Instagram, and TikTok to share
targeted ads and engage with followers through contests and interactive posts.
VII. ORGANIZATION
VIII. IMPLEMENTATION