(Download PDF) Moving Boxes by Air The Economics of International Air Cargo Full Chapter PDF
(Download PDF) Moving Boxes by Air The Economics of International Air Cargo Full Chapter PDF
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Contents vii
10.3 Air freight pricing 216
10.4 Revenue management 221
Definitions 325
Index 335
Figures
Although the first movement of cargo (air mail) was accomplished in the very
early part of the 20th century and commercial lifts have been in existence since
then, it was the great Berlin Airlift in 1948 that established air as a viable major
mode of cargo transportation. Since then there has been a developing focus on
moving goods by air. From bulk loaded airplanes to the development of
containerised movement, both in air and ocean, the way cargo is transported
changed over time.
Air cargo, in its early stages, was a very expensive mode of transportation
and generally only very urgent shipments were effected by air. Thanks to the
United States’ Airline Deregulation Act of 1978, competitive factors continued
to play and movement by air for cargo started becoming more and more
affordable. Since global trade was more directional in the pre-globalisation era,
empty legs made the rates more competitive in the hopes of catalysing new
business from other modes of transportation. The sea/air movement from the
Far East to Europe was a direct result of this.
With the start of the globalisation of trade and manufacturing in particular,
where raw materials were moved into lower cost production facilities in China
and other Far Eastern countries, commenced an emphasis on developing the
science of supply chain operations and management. Suddenly logisticians
were looking at the overall cost efficiency of the integral cost of the entire
supply chain operation instead of individual cost elements. This highlighted
the fact that when time, cost of capital and return on investment were
concerned, the higher cost of air cargo actually added better cost efficiency to
the end product. It was further boosted by the evolution in inventory manage-
ment and the passing of cost of inventory to the vendor. In an extremely
globalised world and a competitive global market, speed to market and first
mover advantage coupled with the efficiency of supply chain management
became the thin line between profit and loss. Evolution in technology and the
resultant shorter life cycles of products led to inventory not being produced
until it was required: components and end products had to either be moved to
production lines or to consumers in the shortest possible time. This was great
news for the movement of trade and goods by air and the sea/air movements
also became part of the just-in-time logistics.
Foreword xv
IATA’s campaign “air cargo makes it happen” continues to ring so true
today. Despite the fact that dynamics of air cargo have dramatically changed in
the last decade, they continue to evolve at a frenetic pace. . .. e-commerce has
opened up a whole new channel of retailing which has truly changed customer
behaviour. Today, online buying is as common as going to the neighbourhood
grocer was in the early part of the 20th century. e-tailers like amazon.com and
Alibaba have further changed the rules of engagement by promising deliveries
to consumers within hours of their buying. Those who control efficient last
mile deliveries have become the winners with air cargo now becoming a part
of their middle mile operation. The efficiency of the first and last mile depends
largely on the middle mile operation, be it by air, land or sea. Since time has
become firmly integrated with the other three dimensions, it benefits from the
fluidity of demand and supply.
Changing dynamics means that everything that goes into the handling of air
cargo must evolve in order to be able to maximise the efficiency of the
process. Everything from ground handling equipment to aircraft has to
evolve. Today’s warehouses and processes are significantly different from
what they used to be a couple of decades ago. No matter how these evolve,
the basic concepts remain the same. Some parts of the handling are belt and
braces and will remain as such despite automation, e.g. offloading from a
transport vehicle, building/offloading of pallets and containers etc. Bringing
efficiency into these processes will depend on how information is moved
about. Information technology will be core to all aspects of logistics. Embra-
cing virtual and augmented reality will be vital to bringing further efficiencies
in the handling process. Digitisation will be key to success.
On the aviation side, today’s traditional freighters will transition from
manned to unmanned air vehicles (UAV). This will require massive changes
in the way airports operate, especially from the civil aviation/air traffic control
(ATC) aspects. The initial large UAV will operate just like traditional airplanes
with industry standard pallets and containers (ULD). Hence, standard ground
service equipment will suffice to handle them. The main changes will be in the
flight operations area.
As technology and processes evolve in the future, though certain principles
will remain the same, the new processes and the basic fabric will evolve to
embrace the changes that the disruptions of tomorrow will bring about.
Aircraft and airlines operate within the strictest of regulatory environments.
Every aspect of ground handling has an air safety element. Large portions of
the total air cargo movements happen on wide-body combination aircraft
which carry passengers on the upper deck and baggage and cargo in the belly
of the aircraft. Freighters tend to plough the high density trade routes.
In a combination operation, revenue from cargo contributes to the business
alongside passengers, whereas in a pure freighter operation, cargo is the only
source of income and this creates its own challenges in the market pricing.
Combination operations tend to be less sensitive to directionality of traffic than
freighters. The newly developing air cargo market place will further ease the
xvi Foreword
procurement of air cargo transportation services making it all happen with a
few clicks on a website. It will be just like buying a cell phone online.
It is great to see that this book addresses the various complexities of air cargo
transportation and gives insights into every aspect of it. It is therefore truly a
must-study for those who want to make a career in purchasing, transportation
and logistics. The laymen will discover some of the stuff that happens behind
the scenes when they click ‘buy’ while purchasing their cell phone or
whatever they are buying online from their favourite e-tailer’s site.
The first air cargo or air mail flight is a highly contentious issue. Mail is said to
have been first carried from Albany to New York in May 1910 and cargo first
carried from Dayton to Columbus, Ohio, in November of the same year. The
first flight by a hot air balloon carrying cargo (a cockerel, a sheep and a duck)
was much earlier. The third distinct type of traffic, air express, owes its rapid
development to the ending of the Railway Express Agency in 1975, a couple
of years after the founding of Federal Express. The Airline Deregulation Act of
1978 further removed any obstacles to the growth of air express operators such
as FedEx and UPS, at least within the US.
Air cargo is closely linked to international trade whose expansion has been
fostered by the removal of physical restrictions and the growth of commercial
opportunities through improved communications and international contacts. It
has benefited from freer transfers of funds, stability of exchange rates and easier
access to credit. Above all the reduction and removal of duties has also
encouraged the growth in trade, as has the outsourcing of manufacturing to
lower cost firms in other countries. However, the globalisation that this
implies was severely challenged following the banking crisis of 2008 and its
aftermath. Its impact on the global economy was more pronounced as a result
of the complex web of international outsourcing and subcontracting that had
been constructed. At the same time the vital availability of trade finance was
curtailed and trade and thus air cargo turned down sharply. Banks were forced
to cut lending and credit in the inter-bank markets almost dried up. Trade
credit was affected in addition to the sharp reduction in demand that was also
fuelled by a cutback in consumer debt. Recovery was slow and there has been
some evidence of switching supply to firms that are situated closer to home.
Air cargo also plays a key role in humanitarian aid. Air lift is provided by
both military and civil aircraft often through hostile airspace and to below
standard airports. Probably the most famous example of this was the Berlin
Airlift after the Second World War. In 1948, Berlin was jointly controlled by
the Allies and Russians, although the Russians held the area surrounding the
city and thus land access. This access was closed and hence an airlift remained
the only option to get increasingly urgent supplies of food, coal and other
supplies to what had become West Berlin. Over 330 days to 12th May 1949 a
xviii Preface
total of 2.26m tonnes of cargo were airlifted into Berlin, an average of 6,800
tonnes a day, 80% by the US and 20% by the UK. Almost three-quarters of
the payload was coal, vital in heating the city especially over the winter period.
The aircraft used were initially mostly C-47s with 3.5 tonnes of payload, but
these were gradually replaced with C-54s and Avro Yorks with 10 tonnes. An
assortment of other aircraft was also pressed into service. The peak day
involved a total of almost 13,000 tonnes supplied by 1,383 flights, an average
of 9.4 tonnes per flight. Only three runways were available and techniques had
to be developed for efficient loading, unloading and air traffic control. Main-
tenance had to be adapted to schedules that gave high utilisation with often
ageing planes. More recent examples of international aid have been in response
to the devastation caused by earthquakes or floods: here surface transport is
either too slow or impossible and air transport is the only means to supply food
and clothing to the homeless.
In spite of the importance of air cargo in international trade, aid and relief
operations, it has remained the poor cousin to the more glamorous passenger
side of the business. This has been reflected in the dearth of air cargo books,
with the topic usually dealt with as one chapter in books on air transport. It
also receives little attention in books on logistics and the supply chain. The
first edition of this book gave the industry its own comprehensive analysis of
air cargo. The second updates the first, as well as incorporating the key
changes that have occurred since then, as well as ideas and technology that
may shape the future.
Individuals and firms assume that income will continue to grow indefinitely
every year and economies will continue on their expansion path. Thus the
upswings of economic cycles are fuelled by spending and investment supported
by bank lending, whether for consumer credit or company debt. Bubbles
form, especially in popular sectors such as IT and housing. At some point
expansion can no longer be sustainable, the bubble bursts and the downturn
starts, triggered or reinforced by a world event or crisis, as well as high prices
and shortages of key inputs. As this gathers pace, investment plans are shelved,
consumers cut back spending and pay off some of their debt, and companies
start to build depleted cash reserves.
The air cargo business fits this story well, with the pattern driven more by
international trade and inventory levels than GDP alone. With increased
outsourcing of production to other countries, exports and imports become
more volatile: changes in final demand impact inventory levels which lead to a
multiplier effect on trade from decisions made by exporters and importers of
intermediate goods. This seems to affect air trade more than other modes of
transport since consumers often cut back first on the hi-tech goods that are
shipped by air. In the upward part of the cycle, airlines invest in new and
especially converted freighter aircraft, the extra capacity justified by forecasts
that often disregard the expansion plans of others. Where these are taken into
account an increased market share is assumed, but then the assumption on
yields may not be realistic. Many airlines have ordered aircraft towards the end
Preface xix
of the upturn and delivery and final payments are timed to coincide with the
bottom of the downswing when no airline needs the capacity, causing further
financial distress and perhaps bankruptcy. Airlines invest in other airlines on
the basis that they need to position themselves in emerging markets, for
example China. Forwarders and integrators strive to become more ‘global’ by
buying the pieces of the jigsaw that they lack. These decisions, unlike aircraft,
are more likely to be justified by long-term trends, and a short duration
downswing has to be suffered to gain longer-term expansion and profitability.
This is the background to the world of air cargo which this book intends to
examine in some detail.
Most recently the global banking crisis that gathered pace in the middle of
2008 had a dramatic impact on international trade and thus air trade. While
this book looks at the evolution of the air cargo industry over a much longer
period, the recent downturn gets perhaps a disproportionate amount of space.
This is not just because it is still in most readers’ memories but because it is a
convenient time to take stock of how the various participants have reacted and
fared.
The challenge of air cargo is that it offers a premium product that competes
with surface transport on the basis of speed and reliability. However, the
average time for consignments to reach their final destination is around five
days of which only 20–25% is accounted for by the flight time. The rest is
attributed to delays in ground handling, customs inspection and collection.
Passengers are often referred to as ‘self loading freight’, and while they some-
times challenge the seat they are allocated they do not have the very different
weights, shapes and sizes of goods and documents. These can also change
shape, such as when several parcels are combined into a single pallet, and they
can have different requirements in terms of speed of delivery, security and
point of delivery. They can have very different distance characteristics ranging
from domestic to cross-border to intercontinental.
Shorter supply chains mean less need for shipping or shorter distances and
may involve only surface transport. On the other hand, e-commerce will
continue to grow and faster premium forms of transport will be needed.
Technology may play a greater role through the commercialisation of drones
which could provide shorter delivery times than are possible by road or rail.
These challenges and others will be explored in the following chapters, some-
times contrasting cargo with the passenger side of the business, sometimes
comparing it with surface transport modes.
Acknowledgements
With this book, the authors intend to link relevant academic research with
day-to-day practice in the air cargo industry. This would not be possible
without the input of professionals at airlines and other participants in the global
supply chain. The authors wish to thank all those who answered questions and
provided insights into their respective business areas to ensure that the present
book achieves the required relevance for both an academic and industry
audience.
First and foremost the authors wish to thank to Ram Menen for writing the
foreword to this book. Ram developed Emirates SkyCargo from its inception
into the number one cargo carrier worldwide; now, having retired from his
position at Emirates, he actively follows and promotes the newest trends in the
industry.
Another word of thanks should go to Tom Crabtree from the Boeing
Company for his permission to use data from the Boeing World Air Cargo
Forecasts and for giving insight into a manufacturer’s perspective of the air
cargo industry.
A book like this would be nothing without data. Therefore, the authors
wish to thank Marco Bloemen from Seabury Consulting for his permission to
use data from the Seabury Trade database for underlying analyses of commod-
ity flows and modal choices.
Furthermore, the authors would like to thank Ali Malik from the IATA for
his permission to use data from the IATA World Air Transport Statistics
(WATS), a highly useful dataset for benchmarking the operations and perfor-
mance of airlines.
Abbreviations
25.0
Passenger-kms
20.0
Freight tonne-kms
15.0
Annual percentage change
10.0
5.0
0.0
5.0
10.0
15.0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Figure 1.1 Passenger versus freight traffic trends, scheduled international services, 2005–2016
Source: ICAO and IATA
long-haul trade lanes between Asia on the one hand and Europe and North
America on the other.
Domestic freight traffic accounted for 16% of total world traffic in 2016,
much of it carried within the US. Trends in domestic traffic were distorted by
a major change in reporting traffic in the US: the United States Department of
Transportation implemented new air traffic data reporting rules whereby
previously reported non-scheduled freight traffic was reported as scheduled
traffic from 2003 onwards. Consequently there was a discontinuity in US
DOT traffic. ICAO obtains its data from member governments and thus its
data contain the same change, but this will not affect the 2005 to 2016 trend in
Figure 1.2.
The above would distort the comparison of average annual growth of world
ICAO freight and passenger traffic, with the reported figures showing freight
to have grown by 1.5 percentage points faster than passengers. The average
length of haul for domestic freight was as expected much shorter than
international: around 1,100km compared to 5,100km for international in 2015.
Total world scheduled international mail RTKs declined from 68% of total
cargo traffic in 1938 to 21% in 1970 and 2.5% in 2008, and 2.2% in 2016
reflecting both the rapid growth of freight and the success of the integrators
whose express traffic is recorded under ‘freight’. In 2015, domestic mail
accounted for 6.7% of total cargo tonne-kms. This might be surprising given
the expectation that more mail would move by surface transport over the
Air cargo traffic and capacity 3
25.0
Freight tonne-kms
20.0
Mail tonne-kms
15.0
Annual percentage change
10.0
5.0
0.0
5.0
10.0
15.0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Figure 1.2 Growth rates for international freight versus mail traffic, 2005–2016
Source: ICAO and IATA WATS 2017
shorter domestic distances. However, the domestic data includes a large weight
from the US (as mentioned above) and the integrators’ data has been reported
under domestic traffic. The US integrators, especially FedEx, had a contract to
carry mail within the US, and most of this would be carried by air via its
Memphis hub.
Figure 1.2 compares the growth rates of mail and freight on international
routes. In earlier years there was a diversion of smaller parcels to the integrators
as they expanded internationally, and this traffic would be reported under
freight (and express). Mail has historically not been immune to sharp down-
turns that have hit freight, but it has avoided years of negative growth and
many of the national post offices have become more efficient and in some cases
privatised. Over the period 2005 to 2016 freight has increased at an average
rate of 3.4% compared to 4.4% for mail. One reason for the higher growth rate
of mail may have been the greater use of post offices to deliver (and sometimes
return) internet shopping items. These may have been more expensive by
express.
The share of international cargo traffic carried on freighter flights has
increased over the past ten years from 42.9% in 2008 to 52% in 2008 before
falling back sharply in 2009 (Table 1.1).1 The sudden downturn in traffic at the
end of 2008 resulted in a widespread grounding of freighter aircraft without
such a removal of the capacity offered on passenger flights. This led to the
greater share on passenger services, with part of this lost in 2010 and more
4 Air cargo traffic and capacity
Table 1.1 International world cargo traffic by type of service, 1999, 2008, 2009 and 2015
recently as some of the freighters were brought back into operation. However,
until 2016 few additional deliveries of new freighters had taken place.
As might be expected a negligible amount of international mail goes on
freighter aircraft. Mail is almost all carried under contract with combination
carriers with international wide-bodied passenger flights to a large number of
destinations worldwide. While the integrators carry domestic mail, they carry
next to no international mail, a market that is distinct from international
express in which they are the dominant form of transport.
The large difference in the loads carried on passenger and cargo flights is
reflected in the lower share of flights that are accounted for by all-cargo
operations, each one offering a much larger capacity. The average load on
freighters did not increase greatly between 1999 and 2008, and dropped in
2009 and fell further in 2015. The average capacity offered by freighters in
tonnes dropped between 2008 and 2015, suggesting that more larger B747s
were grounded (and retired) than smaller freighters (see Chapter 7 for
typical capacities of the various freighter aircraft). The average load carried
on passenger flights remained very low, despite a small increase in 2015.
One reason for this is the rapid expansion and increasing weight of low-
cost airlines which carry little or no cargo in the lower decks of their
passenger flights. The other reason is the higher load factors and longer
sectors operated by long-haul passenger flights which add more checked
baggage to the lower deck holds, thus displacing cargo, and the increasing
fuel loads which also reduce the cargo payload available. Low load factors
Air cargo traffic and capacity 5
in the lower holds of passenger flights is another consequence, although the
level may be due to the reporting of theoretical rather than actual
capacities.
Table 1.2 shows a similar trend for domestic services, but with a smaller
share of traffic on freighters in 2015. This is heavily influenced by US domestic
operations where integrators (operating only freighters) take a much larger
share of the market. This is also evident in the lower average loads per flight,
since the integrators operate smaller aircraft domestically to feed their hub
operations. Also the absence of wide-bodied aircraft on domestic services
means that the capacity available is limited to narrow-bodied holds, often
offering less than one tonne for cargo. Load factors on domestic freighters tend
to be less than on international flights, but this is compensated by higher yields.
The average load factor in the lower decks of passenger flights has remained
extremely low, again reflecting the policy of many low-cost airlines not to
carry lower deck cargo.
Table 1.2 World cargo traffic, domestic services, 1999, 2008, 2009 and 2015
Europe
9.8% 2.0% 19.9%
North America North America
1.2%
5.1% 20.0%
Asia
20.0% 1.2% Asia
Middle East
0.5% 9.7%
0.6% 6.2%
Central America 2.2%
SW Pacific 0.1% 2.8%
1.0% 2.7% 1.5%
0.2% 0.6%
Africa SW Pacific
2.1% 0.2%
South America 0.1%
0.4%
Figure 1.3 Distribution of world international freight tonne-km traffic by trade lane, 2016
Source: IATA World Air Transport Statistics, 2017
Transpacific
In 2015 air exports from Asia to North America were estimated to have been
67% higher in terms of tonne-kms than imports from North America
(Boeing, 2016). This poses problems for achieving high return trip load
factors, and often results in excess capacity in one direction and/or a shortage
in the other. This in turn leads to lower yields where demand is lower and
vice versa. MergeGlobal (2006) reported a larger imbalance in 2005, with
standard cargo over 80% higher eastbound, and express cargo 60% higher
than westbound. Individual countries often display even more extreme
imbalances, and this is worse at the city-pair level. In 2016, one of the
largest country pairs across the Pacific, Hong Kong/USA recorded eastbound
traffic that was 2.1 times westbound. China/USA eastbound was 2.1 times
and Republic of Korea/USA 1.4 times (IATA, 2017).
Air cargo traffic and capacity 7
North Atlantic
In 2005, air exports from North America to Europe were broadly similar to
imports from Europe. The dollar/euro exchange rate was a key factor in
westbound flows, but its influence overall had diminished with greater EU
integration. By 2015 there was a small imbalance with Europe to the USA and
Canada growing by 2.4% a year over the last ten years to 2015, and North
America to Europe by only 1.3%. In 2015 UK/USA routes as a whole
recorded westbound traffic that was 1.4 times eastbound. Three European
countries – Germany, France and the UK – accounted for just over 50% of the
total tonnage on these routes (Boeing, 2016).
Europe/Asia
In 2007, air exports from Asia to Europe were estimated to have been 74%
larger than imports from Europe. This had fallen to 71% in 2015 with Europe
to Asia growing by 2.9% a year over the 15 years to 2015, and Asia to Europe
by only 2.6%. Individual countries can be even more out of balance, and at the
city-pair level worse still. For example, in 2007 freight traffic carried from
Tokyo to Amsterdam was 42% higher than the flow in the opposite direction,
with this magnitude of imbalance far from atypical. Sometimes imbalances are
worse for some carriers on a particular route. For example, British Airways’
exports from London Heathrow to Tokyo in 2006 were 6,160 tonnes, not too
different from their imports from Tokyo of 6,776 tonnes (a 10% difference).
However, on the same sector, Japan Airlines carried 64% more exports to the
UK than imports to Japan, and All Nippon 63% more. Virgin Atlantic had a
19% imbalance on the same route. Germany/Asian routes as a whole recorded
2016 westbound traffic that was almost identical to eastbound, with Germany’s
exports of machinery helping to offset imports of Chinese consumer goods.
Europe/Asia air cargo has increased by 6.2% a year between 1999 and 2008
compared to world growth of only 4.5%. Surprisingly its traffic fell by only
13% in 2009 over 2008, compared to the world downturn of 16%. Its share of
world international traffic increased from 22% in 1999 to almost 27% in 2009,
falling back to 20% in 2016 (see Figure 1.3).
Intra-Europe
Most airport to airport ‘air cargo’ in Europe is carried on trucks. These are
operated by airlines (usually contracted out to firms such as Rutges or DVS)
and most of this traffic feeds their long-haul flights at their hub airports.
Boeing estimated that the number of weekly flights of this nature rose from
3,870 in 2002 to 11,497 in 2007 (Boeing, 2008). This would amount to
600,000 trips a year in 2007. Each truck might average three or four ULDs or
around 10 tonnes of cargo giving a total of six million tonnes a year. It is hard
to verify this figure since few airlines or airports report such data. Some of the
8 Air cargo traffic and capacity
non-hub German airports handle significant amounts of trucked cargo,
accounting for 70% of total cargo at Stuttgart Airport (Horst, 2009). At
another German airport, Hanover, most of the air cargo is consolidated on
airport and trucked to a major air cargo hub.
Table 1.3 (last two columns) shows how the total tonnes of intra-EU cargo are
flown between the major member countries. Over the past ten years the UK and
Intra-Asia
Air cargo carried on routes within Asia rose by 4.9% a year over the 20 years to
2015, with a below average fall of 13.6% in the year 2009. It accounted for 9.7%
of the world total in 2016 up from 7.7% in 1999. The country flows within Asia
with the most air freight connect Japan with large trading centres in Hong Kong,
Taiwan and Korea, and more recently China. Most of these international routes
are relatively long sectors and over water such that the opportunities for shipping
goods by truck are limited. However, the two airport cargo terminal operators at
Hong Kong International Airport have a bonded truck service to and from the
Chinese mainland covering 17 destinations.
10.0
5.0
0.0
−5.0
−10.0
−15.0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Figure 1.4 Global cargo traffic (FTKs) versus world trade and GDP (2005 to 2016)
Source: IATA and World Bank Data
160.0
150.0
140.0
Index 2005 = 100
130.0
120.0
110.0
FTKs
100.0
Trade
GDP
90.0
80.0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Figure 1.5 US inventory to sales ratio vs international air freight traffic (2006 to 2016)
Source: ICAO, IATA and FRED Economic Data, at https://fred.stlouisfed.org/series/
ISRATIO
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semmoinen pelastustyö oli laskettu maan hallituksen hartioille. Mutta
sen eteen, jolla oli jotakin edesvastausta asiasta, saattavat kyllä nuo
kalpeat varjot esiintyä uudestaan; ja hänen omatuntonsa saattaa
kyllä yhä uudestaan asettaa hänelle vastattavaksi kysymyksen: eikö
olisi voitu tehdä enemmänkin? Eikö olisi voitu järkevämmin käyttää
sitä, mitä annettiin, ja siten pelastaa ainakin muutamia tuhansia
lisäksi. Jos noita 7 miljoonaa, jotka olivat käytettävissä, — ja tämä
summa vastaa puolen vuoden tuloja yleisessä valtiovarastossa, olisi
käytetty yksinomaan nääntyvien ja heidän lastensa hyväksi, eikä
ainoatakaan markkaa siemeneen, ehkä olisi silloin olleet kaikki
pelastettavissa. Olisiko se ollut oikein? En voi vieläkään tätä
kysymystä ratkaista. Wastatkoon herra A.M. jaa tahi ei — jos hän
rohkenee."
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