Bachelor of Science in Business Administration (BSBA)

Marketing Major Study Plan - Total: 126 Credits

Year 1 - Freshmen: Fall Semester
# Code Course Title Credits Prerequisites
1 ECO 101 Principles of Microeconomics 3 ORN 4R and ORN 4C
2 MGT 101 Introduction to Management 3 ORN 4R and ORN 4C
3 MTH 100 Mathematics for Business 3 ORN 4R and ORN 4C
4 ISL 101 Foundation of Islamic Culture 2 ORN 3R and ORN 3C
5 Natural Science Elective 3 ORN 4R and ORN 4C
6 Social Sciences/Humanity Electives I 3 ORN 4R and ORN 4C
Total 17
Year 1 – Freshmen: Spring Semester
# Code Course Title Credits Prerequisites
1 ARB 102 Communication Skills in Arabic 2 ORN 3R and ORN 3C
2 ENG 101 English Essay Writing 3 ORN 5R and ORN 5C
3 ECO 105 Principles of Macroeconomics 3 ECO 101
4 MTH 110 Business Calculus 3 MTH 100
5 ACC 201 Financial Accounting 3 ECO 101
6 MIS 110 Business Computing 3 ORN 5R and ORN 5C
Total 17
Year 2 – Sophomore: Fall Semester
# Code Course Title Credits Prerequisites
1 MKT 201 Introduction to Marketing 3 ECO 105
2 STT 201 Business Statistics and Analysis 3 MTH 110
3 MIS 201 Introduction to MIS 3 MIS 110
4 ACC 202 Management Accounting 3 ACC 201
5 FIN 202 Introduction to Finance 3 ACC 201
6 MGT 220 Organization Behavior 3 MGT 101 and ECO 105
Total 18
Year 2 – Sophomore: Spring Semester
# Code Course Title Credits Prerequisites
1 ARB 202 Writing Skills in Arabic 2 ORN 3R and ORN 3C
2 MKT 311 Consumer Behavior 3 MKT 201
3 ENG 202 Tech Report and Business Writing 3 ENG 101
4 MGT 314 Business Ethics and S. Responsibility* 3 MGT 220 and ENG 101
5 Social Sciences/Humanity Electives II 3 ORN 4R and ORN 4C
6 College Elective I 3
Total 17
*Business Ethics and Social Responsibility.
Year 3 – Junior: Fall Semester
# Code Course Title Credits Prerequisites
1 MGT 306 Legal Environment of Business 3 MGT 220 and ENG 101
2 MGT 304 Quantitative Methods for Business 3 STT 201
3 MKT 318 International Marketing 3 MKT 201
4 MKT 324 Services Marketing 3 MKT 311
5 MGT 310 Executive Seminar Series 1 70 Credits
6 College Elective II 3
Total 16
Year 3 – Junior: Spring Semester
# Code Course Title Credits Prerequisites
1 MGT 308 Entrepreneurship and Innovation 3 MGT 220 and ENG 101
2 MGT 330 Operation Management 3 MGT 304 and ENG 101
3 MKT 326 Digital Marketing 3 MKT 311
4 MKT 411 Marketing Strategies 3 MKT 324
5 Major Elective I 3
6 College Elective III 3
Total 18
Year 4 – Senior: Fall Semester
# Code Course Title Credits Prerequisites
1 MGT 495 Strategic Management 3 MGT 330 + 100 Credits
2 MKT 420 Marketing Research 3 MKT 411 and MGT 304
3 ISL 201 Foundation of Islamic Economy 2 ORN 3R and ORN 3C
4 Major Elective II 3
5 College Elective IV 3
6 College Elective V 3
Total 17
Year 4 – Senior: Spring Semester
# Code Course Title Credits Prerequisites
1 MKT 498 Coop Training Internship* 6 120 Credits
*It is advisable to take CSK 001, a one-week long, none credit, career skill course, before the COOP.

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 Major Required and Elective Courses

Marketing Major Requirements

# Course Code Courses Title Credit Prerequisite
1 MKT 311 Consumer Behavior 3 MKT 201 and ECO 105
2 MKT 318 International Marketing 3 MKT 201
3 MKT 324 Services Marketing 3 MKT 311
4 MKT 326 Digital Marketing 3 MKT 311
5 MKT 411 Marketing Strategies 3 MKT 324
6 MKT 420 Marketing Research 3 MKT 411 and MGT 304
7 MKT 498 COOP Training Internship 6 120 Credits

Marketing Major Elective Courses (any Two)

# Course Code Courses Title Credit Prerequisite
1 MKT 315 Branding Strategy 3 MKT 201and ECO 105
2 MKT 316 Sales Management 3 MKT 201 and ECO 105
3 MKT 370 Integrated Marketing Communications 3 MKT 324
4 MKT 414 Promotion and Advertising 3 MKT 318
5 MKT 417 Retail Management 3 MKT 311

College Elective Courses

The College Elective courses (any five courses provided their prerequisites are cleared)
# Course Code Courses Title Credit Prerequisite
1 ACC 311 Intermediate Accounting I 3 ACC 201
2 ACC 312 Cost Accounting 3 ACC 202
3 ACC 321 Intermediate Accounting II 3 ACC 311
4 ACC 326 Zakat and Tax Accounting 3 ACC 321
5 ACC 418 Advanced Financial Accounting 3 ACC 321
6 ACC 430 Auditing and Assurance Services 3 ACC 418
7 ACC 416 Internal Audit and Control 3 ACC 321
8 ACC 421 Advanced Topics in Taxation 3 ACC 326
9 ACC 424 Accounting for Government and Non-Profit 3 ACC 321
10 ACC 428 Advanced Management Accounting 3 ACC 312
11 ACC 432 Financial Statement Analysis and Valuation 3 ACC 321
12 ACC 434 Accounting Information Systems 3 ACC 321
13 ACC 440 Accounting Theory and Practices 3 ACC 321
14 MGT 315 Human Resource Management 3 MGT 220
15 MGT 321 Organizational Leadership 3 MGT 315
16 MGT 331 Compensation and Performance Management 3 MGT 315

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17 MGT 410 Change Management 3 MGT 321
18 MGT 429 Training and Development 3 MGT 315
19 MGT 441 International Management 3 MGT 410
20 MGT 305 Quality Management 3 MGT 220 and ENG 101
21 MGT 350 Negotiations and Conflict Resolutions 3 MGT 220 and ENG 101
22 MGT 360 Project Management 3 MGT 304
23 MGT 422 Logistic and Supply Chain Management 3 MGT 330
24 MGT 430 Advanced Business Analytics 3 MGT 304
25 MGT 480 Business Consulting 3 90 credits
26 FIN 311 Investment 3 FIN 202
27 FIN 313 Financial Markets and Institutions 3 FIN 202
28 FIN 320 Corporate Finance 3 FIN 311
29 FIN 330 Financial Modeling 3 FIN 320
30 FIN 411 Derivative Securities 3 FIN 311
31 FIN 418 International Finance 3 FIN 411
32 FIN 324 Real Estate Finance 3 FIN 311
33 FIN 325 Islamic Finance 3 FIN 202
34 FIN 335 Fintech 3 FIN 320
35 FIN 412 Fixed Income Securities 3 FIN 311
36 FIN 414 Portfolio Management 3 FIN 311
37 FIN 420 Risk Management 3 FIN 311
38 MIS 316 Fundamental of Programming I 4 MIS 201
39 MIS 317 Fundamentals of Web Design 3 MIS 316
40 MIS 326 System Analysis and Design 3 MIS 316
41 MIS 327 Database Management and Design 3 MIS 316
42 MIS 328 Business Telecommunications 3 MIS 201
43 MIS 329 Decision Support and Business Intelligence 3 MIS 327
44 MIS 423 Web Based Application 3 MIS 327 & MIS 317
45 MIS 427 Information Security Risk Management 3 MIS 328
46 MIS 428 Healthcare Information System 3 MIS 329
47 MIS 429 Data Mining and Analysis 3 MIS 329
48 MIS 430 Advanced Topics of Information Systems 3 MIS 329
49 MIS 435 Knowledge Management Systems 3 MIS 201
50 MIS 432 Enterprise Systems 3 MIS 327
51 MIS 433 Int. B. and Web Applications Development* 3 MIS 316
52 MIS 434 Human Resource Information Systems 3 MIS 329
53 MIS 436 Mobile Computing 3 MIS 317 & MIS 326
*Internet Business and Web Applications Development.

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