Sneha Pandey Resume 2

Sneha Bangalore, India
+91-9916682829
Pandey [email protected]
Product
Analytics
Manager II
ㅡ Product analytics manager with close to 10 years of experience in developing

analytics-driven solutions in consulting and Ads business. Proven ability to evaluate
Summary
new technologies and develop product strategies. Expertise in data analytics, A/B
testing, and BI dashboard delivery. Experienced in pulling insights from customer
behavior and driving business decisions.
ㅡ SQL, Hive, Athena, AWS, Quicksight, Power BI, Tableau, Google Data Studio,
Requirement gathering, GAP analysis, SWOT analysis, Market Competitor analysis,
Skills
ETL, E-commerce, JSON validations, JIRA , Confluence, Data quality, Product
Analytics roadmap design, Big Data, Product Analytics, Media Planning, Strategic
Planning, Consumer Behaviour, Ad Tech, Team Management, Project Management,
Stakeholder Management, Data Analytics, Econometrics, Data Dashboards , Advanced
Excel, Adtech Real Time Bidding, Github, Market Research, PowerPoint, Linear
Regression, Hypothesis Testing.
ㅡ
Experience
Samsung Research Institute Bangalore / Product Analytics Manager II

April 2022 - PRESENT, Bangalore
• Work with global product managers and CSMs and multi-cultural teams to enhance
and maintain campaign delivery dashboards for different regions across North America
and Europe.
• Managing a team of four product analysts and assuring quality and accuracy for
Global reporting dashboards.
• Work with global product managers to identify opportunities across the funnel for
different Samsung Ads products. Provide solutions driven by data to optimize and
enhance product features to create an impervious funnel.
• Work extensively on creating Quicksight dashboards to monitor product performance
closely. RCA for the leadership teams and product management stakeholders for
drastic drops or jumps in KPIs.
• Work with global product managers from the inception of a product feature to the
release of it and measure the pre-launch and post-launch impact of the feature.
Zapr Media Labs
Analytics Manager
October 2020 - April 2022, Bangalore
• Partner with e-commerce brands to provide integrated solutions to amplify the

impact of their TV spends by analyzing TV viewership and app usage trends.
• Track performance of e-commerce brand TV campaigns and analyze the impact on
the bottom of the funnel metrics like downloads/purchases/visits via attribution
models.
• Managed a team of two data analysts to ensure timely quality delivery of reports and
insights.
• Worked with clients like Sony Pictures, Fox Star Studios and YRF to deliver insights on
TV preferences of the movie audiences and created a linear regression model to predict
the revenues that production houses can generate based on various factors.
• Led projects with Ecommerce clients like Flipkart to optimize their ad spends based
on the content consumption patterns of the Flipkart userbase. Created an TV
attribution model for their userbase to measure the efficacy of the TV campaign to
meet campaign objectives.
• Led projects with clients like Swiggy, Cars24 and Myntra to solve for key business
problems like: How can tier 2 and tier 3 cities be targeted for maximum conversion?
How different is the correlation between frequency of exposure and Consumer brand
recall for metro regions vs non metro regions? How to target TV and digital audience to
improve brand recall and drive conversion?
• Work cross functionally to identify and implement enhancements to reporting and
analytics processes.
• Manage the exploration, development and implementation of new data discovery
methods to enhance the solutions provided to the clients.
• Provide leadership, supervision, performance management, development, coaching,
and mentoring of direct reports so they can carry out their role successfully.
Senior Data Analyst

October 2018 - October 2020, Bangalore
• Managed a team of 2 data analysts and driving multiple client projects

simultaneously.
• Worked with multiple stakeholder teams like data engineering, product development,
revenue, strategy, marketing and clients to tackle critical business problems and come
up with smart business decisions through data analytics using SQL and visualization
dashboards.
• Worked through different phases of the project like understanding client
requirements, designing an approach to the problem, define data requirements, data
extraction and cleansing in SQL, big data analysis and manipulation is SQL and pandas,
reporting and dashboard creation to translate data into actionable insights.
• Experience in designing business proposals and solutions gauging used cases to
engage new clients and businesses with Zapr products. • Knowledge of digital survey
analytics for brand lift and brand awareness measurements.
Data Analyst
October 2017 - October 2018, Bangalore
• Worked extensively with media and entertainment companies like Star Network, Fox
Star, Viacom18 to deliver audience insights on TV viewership and media consumption
preferences to facilitate intelligent audience targeting and efficient media buying.
• Extensive advertisement exposure analysis for consumer brands like Pepsi, 3M, ITC to
offer insights on TV viewership and ad viewership for optimizing TV media expenditure
for better audience reach and market penetration.
• Well acquainted with the viewership, TV analytics, terminologies and methodologies
of Broadcast Audience Research Council India (BARC).
Genpact / Business Analyst

October 2014 - October 2017,, Bangalore
• Worked extensively on relational databases like Oracle with an expertise in writing

SQL queries on Oracle. Experienced in developing complex Dashboards or Reports
using Tibco Spotfire.
• Financial modeling of long term contract bid prices for the world’s leading Aircraft
engine manufacturing company by forecasting cost and revenue.
• As a part of Manufacturing Analytics Services Vertical forecasted Aircraft Engine
parts replacements and repair for contract price modeling in different operating
margin scenarios.
ㅡ
Education University of Calcutta / M.Sc. in Economics
MONTH 2012 - MONTH 2014, Kolkata
University of Calcutta / B.Sc. in Economics

MONTH 2009 - MONTH 2012, Kolkata
ㅡ
Achievements Identified leakages worth $10 MN in the supply side platform in the Samsung Ads
business.
Delivered numerous dashboards for the Global business to monitor and track KPIs for
the supply side platform.
Recipient of Samsung Spot Award and Samsung Ads Global awards for excellence in
2023.
Optimized media spends for Ecommerce clients to save on ad spends and increase
reach. The savings added up to around 2-4 crores for each client.
Generated business impact worth of $18.5MN through development and monitoring of
a robust billing process and elimination of redundancies for the overhaul events of
turbofan jet engines.
Recipient of Genpact Bronze Cheers Award for three consecutive times.

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Sneha Bangalore, India

ㅡ Product analytics manager with close to 10 years of experience in developing

Samsung Research Institute Bangalore / Product Analytics Manager II

• Partner with e-commerce brands to provide integrated solutions to amplify the

Senior Data Analyst

• Managed a team of 2 data analysts and driving multiple client projects

Genpact / Business Analyst

• Worked extensively on relational databases like Oracle with an expertise in writing

University of Calcutta / B.Sc. in Economics

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