ASEAN Multisectoral Regional Strategic Framework and Plan of Action for the Reformulation and Production of Healthier

Food and Beverage Options 2024 - 2030

The ASEAN faces the triple burden of malnutrition (under nutrition, micronutrient deficiency and over-nutrition) and non-
communicable diseases. This situation is the result of the changing dietary patterns which leads towards consumption of foods that
are high in sugar, fat, sodium, trans fatty acid, less nutrient dense foods. There is a need to improve the food environment among
the ASEAN community members. The Member States adopted the ASEAN Leaders’ Declaration on the Reformulation and
Production of Healthier Food and Beverage Options in 26 October 2021. This high-level political commitments is aligned with the
WHO Global Action Plan for the Prevention and Control of NCDs, ICN2 Rome Declaration on Nutrition and Framework for Action,
and the UN Sustainable Development Goals (SDGs).
The ASEAN Leaders’ Declaration called on all Member States and relevant stakeholders to strengthen regional cooperation,
implement best-buy strategies and promote intersectoral collaboration across ASEAN pillars and across ASEAN Member States to
promote reformulation and production of healthier food and beverages in the ASEAN Region. To implement the ASEAN Leaders’
Declaration, the ASEAN Multisectoral Regional Strategic Framework and Plan of Action for the Reformulation and Production of
Healthier Food and Beverage Options 2024 – 2030 (ASF&POA) was developed led by Indonesia and supported by GAIN. The plan
includes formulation of policies, guidelines, standards and activities identified from the current ASEAN sectoral body work plans and
newly-identified activities of priority concern among the sectoral representatives where priority NCD prevention and control
perspective and outcomes. All activities in the plan are deemed critical and timely to operationalize the vision of the ASEAN
Leaders’ Declaration on the Reformulation and Production of Healthier Food and Beverage Options for the period 2024 – 2030.
The ASF&POA was initially drafted and circulated to AMS based on the results from the First Consultative Meeting held via hybrid
modality on 13-14 December 2023, where AMS and ASEAN partners shared their existing situation, best practices and plans in
relation to food reformulation and other relevant programmes for addressing malnutrition and NCD prevention. The Second
Consultative Meeting, held in Jakarta, Indonesia, on 27-29 May 2024, facilitated the further review and revision of the draft
ASF&POA by AMS and partners by outlining the expected outputs and indicators, time line and lead country/entity for each
proposed activity. The ASF&POA was endorsed by delegates of the consultative meeting on XXXX, and subsequently received
endorsements from ASEAN Health Cluster 1 on Promoting Healthy Lifestyle on XXXX, and the Senior Officials Meeting on Health
Development (SOMHD), Senior Economic Officials Meeting (SEOM) and ASEAN Finance and Central Bank Deputies’ Meeting
(AFCDM) on XXXX. The ASF&POA was adopted by ASEAN Health Ministers’ Meeting on XXXX. The monitoring of the ASF&POA
implementation will be conducted within ASEAN Annual meeting in the period of 2024-2030.
 PROJECT ACTIVITIES FROM EXPECTED OUTPUTS, TIMELINE LEAD COUNTRY POTENTIAL
2024-2030 OUTPUT INDICATORS SOURCE OF
SUPPORT
I. STRATEGIC THRUST 1: STRENGTHENING REGIONAL COOPERATION
1. Conduct modelling study on food Expected output: 2024 - 2026 Vietnam RTSL
reformulation and its health 1. Assessment on the availability WHO (WPRO)
impacts of data for the modelling Co-lead :
study. Philippines (Tbc)
2. Protocol to conduct modelling
study.
3. Modelling study

Indicator:
At least one modelling study on
either salt or sugar or fat
reduction and its health impacts
at regional or at national level is
conducted

2. Campaign on less salt Expected output: 2026 - 2027 Indonesia RTSL

1. Key message of the WHO
campaign on less salt. Co lead :
2. Method of campaign, either Cambodia
conventional, food festivals or Singapore (Tbc)
digital method Vietnam

Indicator:
Campaign on less salt is
implemented
 PROJECT ACTIVITIES FROM EXPECTED OUTPUTS, TIMELINE LEAD COUNTRY POTENTIAL
2024-2030 OUTPUT INDICATORS SOURCE OF
SUPPORT
3. Campaign on less sweet Expected output: 2028 - 2030 Thailand WHO Thailand
1. Key message of the SEARO (Tbc)
campaign on less sweet. Co lead : CIAT (Alliance
2. Method of campaign, either Malaysia Bioversity
conventional, food festivals or Viet Nam International)
digital method

Indicator:
Campaign on less sweet is
implemented

4. Campaign on less fat Expected output: 2027 - 2029 Philippines (Tbc) Global Health
1. Key message of the Advocacy
campaign on less fat. Co lead : Incubator (Tbc)
2. Method of campaign, either Myanmar
conventional, food festivals or
digital method

Indicator:
Campaign on less fat is
implemented
5. Workshop and seminar Expected output: 2025 - 2030 Indonesia AFBA
(Consultative Meeting) on 1. Identification of theme and GAIN
scientific evidence and challenges terminology of the activity Co lead : ILSI (Tbc)
in food reformulation 2. List of resource Viet Nam
persons/partners
3. List of stakeholders and their
roles
 PROJECT ACTIVITIES FROM EXPECTED OUTPUTS, TIMELINE LEAD COUNTRY POTENTIAL
2024-2030 OUTPUT INDICATORS SOURCE OF
SUPPORT
Indicator:
Workshop and seminar (or
Consultative Meeting) on
scientific evidence and
challenges food reformulation is
conducted

II. STRATEGIC THURST 2: IMPLEMENT BEST-BUY STRATEGIES

1. Development of guidance on the Expected output: 2026 (Tbc) Philippines (Tbc) WHO (Tbc)
development and implementation 1. Assessment of available
of FOPL (front-of-pack labelling) FOPL guidelines from Co lead :
CODEX and WHO for Cambodia
reference and to avoid Singapore (Tbc)
duplication.
2. Compile existing FOPL best-
practices.
3. Guidance on the development
and implementation of FOPL.

Indicator:
Guidance on the development
and implementation of FOPL is
developed

2. Development of guidelines on food Expected output: 2026 - 2027 Indonesia WHO (Tbc)
reformulation by food category 1. Workshop on food UNICEF (Tbc)
based on limiting and encouraging reformulation on salt among Co lead :
nutrients SMEs. Thailand (Tbc)
2. Desk review on food
 PROJECT ACTIVITIES FROM EXPECTED OUTPUTS, TIMELINE LEAD COUNTRY POTENTIAL
2024-2030 OUTPUT INDICATORS SOURCE OF
SUPPORT
reformulation on salt
(CODEX, WHO, other
initiatives as reference).
3. Guidelines of food
reformulation on salt for
packaged foods, ingredients
and ready-to-eat foods.

Indicator:
Guidelines on food reformulation
by food category based on
limiting and encouraging nutrient
for at least for one target nutrient
(i.e. sodium) is developed

3. Development of technical Expected output: 2025 - 2027 Singapore (Tbc) AFBA

guidance and reporting 1. Description on the definition, WHO (Tbc)
mechanism for food reformulation purpose and examples of Co lead : UNICEF (Tbc)
for packaged foods, food food reformulation. Indonesia
ingredients, pre-packaged foods 2. Mapping out the
and ready to eat foods characteristics and
capabilities for food
reformulation among food
industries and food service
establishment SMEs
3. Description on the
characteristics of packaged
foods, food ingredients, pre-
packaged foods and ready-to-
 PROJECT ACTIVITIES FROM EXPECTED OUTPUTS, TIMELINE LEAD COUNTRY POTENTIAL
2024-2030 OUTPUT INDICATORS SOURCE OF
SUPPORT
eat foods.
4. Desk review on the
mechanisms reporting
system.
5. Technical guidance for
reformulation for packaged
foods, food ingredients, pre-
packaged foods and ready to
eat foods.
6. Capacity building related to
food reformulation.

Indicator:
Technical guidance for food
reformulation for packaged
foods, food ingredients, pre-
packaged foods and ready to eat
foods is developed

4. Conducting awareness campaign/ Expected output: 2026 Singapore (Tbc) AFBA

communication strategies on food 1. Development of theme and GAIN (Tbc)
reformulation for food industries key messages. Co lead : Brunei
and food service establishment by 2. Identification of food Darussalam
promoting the selection of a industries and food service
healthy ingredients. establishment SMEs.
3. Selection/listing of healthy
ingredients.
4. Development of incentive
mechanisms (i.e. award,
 PROJECT ACTIVITIES FROM EXPECTED OUTPUTS, TIMELINE LEAD COUNTRY POTENTIAL
2024-2030 OUTPUT INDICATORS SOURCE OF
SUPPORT
technical support, tax bridge,
capacity building, soft-loan
etc) for food reformulation.
5. Conduct of awareness
campaign/communication
strategies on food
reformulation.

Indicator:
Awareness campaign/
communication strategies on
food reformulation for food
industries and food service
establishment by promoting the
selection of a healthy ingredients
is conducted.

5. Workshop on the implementation Expected output: 2026 - 2027 Malaysia World Bank (Tbc)
of fiscal measure for sugar- Workshop or sharing session on CIAT (Alliance
sweetened beverage policy in the implementation of fiscal Co lead : Bioversity
ASEAN measure for sugar-sweetened Lao PDR International)
beverage policy Viet Nam

Indicator:
Workshop on the implementation
of fiscal measure for sugar-
sweetened beverage policy is
conducted
 PROJECT ACTIVITIES FROM EXPECTED OUTPUTS, TIMELINE LEAD COUNTRY POTENTIAL
2024-2030 OUTPUT INDICATORS SOURCE OF
SUPPORT
III. STRATEGIC THRUSTS 3: PROMOTE INTERSECTORAL COLLABORATION
1. Development of Guidelines on Expected output: 2025 - 2027 Singapore (Tbc) WHO (Tbc)
ASEAN Communication Strategies 1. Identification of existing UNICEF (Tbc)
for Healthier Foods and Beverage communication strategies as Co lead : Lao
Options benchmark. PDR
2. List of stakeholders and their
roles.
3. Guidelines on ASEAN
Communication Strategies for
Healthier Foods and
Beverage Options.

Indicator:
Guidelines on ASEAN
Communication Strategies for
Healthier Foods and Beverage
Options is developed
List of activities to be conducted in the ASF&POA in the period of 2031-2034
I. STRATEGIC THRUST 1: STRENGTHENING REGIONAL COOPERATION
6. Development of Guidelines on Expected output: 2028 -
ASEAN Harmonized Monitoring Guidelines on ASEAN 2030
System of Healthier Options Food Harmonized Monitoring System
Supply of Healthier Options Food
Supply

Indicator:
Guidelines on ASEAN
Harmonized Monitoring System
of Healthier Options Food
Supply is developed

II. STRATEGIC THRUST 3: PROMOTE INTERSECTORAL COLLABORATION

1. Development of ASEAN database Expected output: AFBA
on reduced salt, fat and sugar Database containing healthier WTO (Tbc)
food option foods in ASEAN World Bank (Tbc)

Indicator:
ASEAN database of healthier
option foods is developed
2. Competition on science and Expected output: SEAMEO (Tbc)
innovation on food reformulation Competition on science and
innovation on food reformulation

Indicator:
Competition on science and
innovation on food reformulation
is conducted
3. Regular forum farmers/SMEs and AFBA
food industries to identify new
needs and initiatives

4. Multisectoral SMEs program  AFBA

inventory SMEs and their products
and their willingness to do food
reformulation

Appendix: ASEAN Member States’ Commitment Supporting Reformulation and Production of Healthier Food and
Beverage Options
A. ALIGNMENT WITH RELEVANT GLOBAL COMMITMENTS
A.1 Contribution to SDG Goal #2 End hunger, achieve food security and improved nutrition and promote
Sustainable sustainable agriculture (Target 2.2, 2.4).
Development Goals SDG Goal #3 Ensure healthy lives and promote well-being for all at all ages (Targets
3.4, 3.5, 3d).
SDG Goal #5 Achieve gender equality and empower all women and girls (Target 5b)
SDG Goal #8 Promote sustained, inclusive and sustainable economic growth, full and
productive employment and decent work for all (Target 8.1).
SDG Goal #9 Build resilient infrastructure, promote inclusive and sustainable
industrialization and foster innovation (Target 9.1., 9b).
SDG Goal #10 Reduce inequalities within and among countries (Target 10a.).
SDG Goal #12 Ensure sustainable consumption and production patterns (Targets 12.1,
12.3, 12a).
SDG Goal #13 Take urgent action to combat climate change and its impacts (Target
13.2).
SDG Goal #15 Protect, restore and promote sustainable use of terrestrial ecosystems,
sustainably manage forests, combat desertification, and halt and reverse
land degradation and halt biodiversity loss (Target 15.9).
 SDG Goal #17 Strengthen the means of implementation and revitalize the global
partnership for sustainable development (Target 17.1, 17.6, 17.7).
A.2. WHO Global Action Plan Voluntary global targets:
for the Prevention and - A 30% relative reduction in mean population intake of salt/sodium.
Control of NCDs 2013- - Inclusion of target on obesity halt the increase of obesity from 2010 levels.
2020
A.3. Rome Declaration – UN Recommendation 14: Encourage gradual reduction of saturated fat, sugars and salt/sodium
Decade of Action on and trans-fat from foods and beverages to prevent excessive intake by consumers and
Nutrition and Framework improve nutrient content of foods, as needed.
for Action to guide the
Declaration's Recommendation 15: Explore regulatory and voluntary instruments – such as marketing,
implementation at the publicity and labelling policies, economic incentives or disincentives in accordance with
Second International Codex Alimentarius and World Trade Organization rules – to promote healthy diets.
Conference on Nutrition
ICN2, 2014. Recommendation 16: Establish food or nutrient-based standards to make healthy diets and
safe drinking water accessible in public facilities such as hospitals, childcare facilities,
workplaces, universities, schools, food and catering services, government offices and
prisons, and encourage the establishment of facilities for breastfeeding.

Recommendation 19: Implement nutrition education and information interventions based on

national dietary guidelines and coherent policies related to food and diets, through improved
school curricula, nutrition education in the health, agriculture and social protection services,
community interventions and point-of-sale information, including labelling.

Recommendation 20: Build nutrition skills and capacity to undertake nutrition education
activities, particularly for front line workers, social workers, agricultural extension personnel,
teachers and health professionals.

B. ALIGNMENT WITH RELEVANT ASEAN AGENDA GOALS, STRATEGIES AND PERFORMANCE INDICATORS
B.1. Contribution to the A1. To enhance commitment, participation and social responsibility of ASEAN peoples
ASEAN Socio Cultural through an accountable and engaging mechanism for the benefit of all.
Community (ASCC)
Blueprint 2025 A1. i. Institutionalise ASEAN policies on relevant stakeholders’ consultations and
engagement in the work of ASEAN Organs and Bodies including policy making
initiatives, integration of impact assessment into policy development, programme
development, implementation and monitoring, among others.
A1.ii. Promote partnership frameworks and guidelines in engaging the stakeholders for the
effective implementation of ASEAN initiatives and promotion of public awareness of
ASCC programmes and accomplishments.

A2.ii. Harness the use of information and communication technologies across different age
groups as a means to connect with the regional and global community.
A2.iii. Promote participation of local governments/authorities, provinces, townships,
municipalities and cities through the central government in the development of
ASEAN capacity building programmes that benefit their respective communities;
A2.iv. Promote non-discriminatory laws, policies and practices by developing effective,
responsive, accountable and transparent institutions at all levels.
A2.v. Strengthen civil service through effective capacity building, human resource
development and collaboration programmes among ASEAN Member States.
A2.vi. Promote ASEAN awareness among government officials, students, children, youths
and all stakeholders as part of building ASEAN identity.
A2.vii. Work towards achieving gender equality and the empowerment of all women and
girls.
B. Promotes an improved quality of life, addresses barriers to the enjoyment of equitable
access to opportunities by ASEAN peoples, and that promotes and protects human rights.

B1.iii. Provide regional mechanisms to promote access to information and communication

technologies for all.
B1.v. Promote regional cooperation initiatives to support ASEAN Member States to be well
prepared for ageing society.

B2.ii. Develop regional strategies and enhance institutional capacity for gender
mainstreaming in ASEAN policies, programmes and budgets across pillars and
sectors.
B2.iii. Enhance effectiveness of the implementation of strategies and programmes under
ASCC and promote their harmonisation with those of ASEAN Political-Security
Community (APSC) and AEC, particularly in the areas of social protection, universal
health coverage, food safety, poverty eradication, employment and decent work, and
trafficking in persons.
B2.xii. Promote a community that is healthy, caring, sustainable and productive, and one
that practices healthy lifestyle resilient to health threats and has universal access to
healthcare.
C. To strive for an ASEAN Community with equitable access to sustainable environment that
can support its social development and its capacity to work towards sustainable
development.

C.1.vi. Promote capacity building in a continuous effort to have sustainable management

of ecosystems and natural resources.
C.1.vii. Promote cooperation on environmental management towards sustainable use of
ecosystems and natural resources through environmental education, community
engagement and public outreach.
C.1.viii. Strengthen global and regional partnerships and support the implementation of
relevant international agreements and frameworks.

C.4. i. Strengthen public-private partnerships to promote the adoption of environmentally-

sound technologies for maximising resource efficiency.
C.4.ii. Promote environmental education (including eco-school practice), awareness, and
capacity to adopt sustainable consumption and green lifestyle at all levels.
C.4.iv. Promote the integration of Sustainable Consumption and Production strategy and
best practices into national and regional policies or as part of CSR activities.
E. To strengthen the ability to continuously innovate and be a proactive member of the
global community.

E.1.i. Encourage freedom of universal access to information and communication

technology in accordance with national legislations.
E.1.viii. Provide opportunities for relevant stakeholders for knowledge sharing, which
 include exchange of best practices and studies.

E.3.i. Strengthen the supportive environment for socially and environmentally responsible
entrepreneurship, such as mentoring, providing seed money, venture and crowd
funding, and marketing support.
B.2. ASEAN Integrated Food Goal: to ensure long-term food security and nutrition, to improve the livelihoods of farmers
Security Framework and in the ASEAN region.
Strategic Plan of Action
on Food Security in the Related Strategic Thrusts:
ASEAN Region 2021- 2. Promote conducive food market and trade.
2025 4. Promote sustainable food production.
6. Identify and address emerging issues related to food security.
7. Utilize nutrition information to support evidence-based food security and agricultural
policies.
8. Identify policies, institutional and governance mechanisms for nutrition enhancing
agriculture development in AMS.
9. Develop and strengthen nutrition-enhancing food, agriculture and forestry
policies/programs and build capacity for their implementation, monitoring and evaluation.
B.3. ASEAN Work Plan on Relevant Outcomes:
Education 2021-2025 Outcome 1. Developed ASEAN awareness, including resilient and environmentally responsible
education practices.
Output 1.1. Knowledge on ASEAN is updated and strengthened through school curricula and
media campaigns.

Outcome 3. Enhanced regional capacity in higher education as part of lifelong learning provision,
including the harmonisation of ASEAN higher education.
Output 3.1. Strengthened role of Higher Education Institutions (HEIs) in lifelong learning
through the provision of flexible, innovative, multi-disciplinary, cross-border
education and research collaboration.

Outcome 5. Effective ASEAN education work plan implementation through improved coordination,
knowledge management and M&E system.
 Output 5.1. Strengthened regional coordination of education programmes and effective resource
allocation.
C. ALIGNMENT WITH RELEVANT ASEAN HEALTH SECTORAL AGENDA GOALS, STRATEGIES AND
PERFORMANCE INDICATORS
C.1. Bandar Seri Begawan Goals:
Declaration on 1. to accelerate actions to reduce risk factors for noncommunicable diseases taking into
Noncommunicable consideration cost-effective interventions as recommended by WHO.
Diseases in ASEAN,
2013 Strategic thrusts:
1. The ASEAN Ministers responsible for health, food industry development and trade to
work together with other stakeholders, including NGOs and the private sector, for a
common understanding on healthier food choices emphasising the roles and
responsibilities of the food and beverage industries in providing food choices so as to
increase the availability, accessibility and uptake of healthier food options in our
communities.
C.2. ASEAN Post 2015 Health Goals of ASEAN Post 2015 Health Development Agenda Cluster I on Promoting
Development Agenda Healthy Lifestyle
(2021-2025) 1. To achieve health potential of ASEAN Community through promoting healthy lifestyle.
2. To ensure healthy lives and promote well-being for all at all ages.

Relevant Health Priority (HP):

HP1. Prevention and control of non-communicable diseases.
HP7. Promotion of good nutrition and healthy diet.

Relevant priority strategies:

1. Strengthen capability, capacity, and advocacy in addressing risk factors and their related
diseases, and other relevant conditions affecting the health of the ASEAN people by
promoting healthy lifestyles throughout the life course.
2. Promote cost-effective multi-sectoral intervention packages for non-communicable
diseases (NCD) and its risk-factors related conditions.
3. Strengthen advocacy and advance networking, knowledge-sharing with the global
community, engagement and empowerment of communities among ASEAN Member
 States in reducing NCD risk-factors for various age groups and settings and in promoting
healthy lifestyle.
4. Develop and conduct monitoring and evaluation mechanism on the implementation of
regional strategies in promoting healthy lifestyle.

Prevention and control of non-communicable diseases performance indicators:

1. All AMS have national multi-sectoral plans and strategies related to NCD, and which
progress are regularly documented.
2. Regional frameworks and plans, standards and guidelines, advocacy campaigns and
tools are developed to strengthen AMS capacity in implementing national NCD
prevention and control strategies and programmes.
3. Regional multisectoral platforms for cooperation, networking and learning in addressing
NCD and promoting healthy lifestyles are established and sustained.
4. All AMS have implemented essential NCD services integrated in all levels of health care
especially in primary care level.

Promotion of good nutrition and healthy diet-related performance indicators

1. Multisectoral policy, programmes, guidelines, minimum standards and cooperation to
promote good nutrition and healthy sustainable diets are developed, implemented,
monitored, and strengthened.
2. Multisectoral efforts in strengthening advocacy, networking, and interventions to sustain
food systems for healthy diets toward ensuring food and nutrition security are mobilised.

C.3. ASEAN Leaders Goal: To end all forms of malnutrition particularly among the most vulnerable, poor and
Declaration on Ending disadvantaged groups of ASEAN.
All Forms of
Malnutrition, 2017 Strategic thrusts:
1. Scale Up Nutrition Services Delivery. To accelerate evidence-based multisectoral actions
and scale up interventions to reduce and ultimately end all forms of malnutrition,
particularly among the most vulnerable, poor and disadvantaged groups of ASEAN.
2. Ensure Policy Support and Coherence among Sectors. To expand and intensify efforts to
engage with relevant sectors and stakeholders to accelerate to achieve synergies in
 action and impact in addressing the multi-causality of all forms of malnutrition.
2.1 Adoption of coherent policies, interventions and nutrition-enhancing actions.
2.2 Safeguard against conflicts of interest (engagement of business).
3. Resource Mobilization. To increase public and multisectoral investments.
4. Capacity-building for nutrition stakeholders. To strengthen human and institutional
capacities on multisectoral planning and evaluation, policy analysis and advocacy, health
and nutrition research, nutrition surveillance and service delivery.
5. Monitoring and Evaluation through the ASEAN Nutrition Surveillance. To monitor
progress of the ASEAN Strategic Framework for Nutrition and Action Plan.

Relevant Outcome indicators: (Based on Global Nutrition Targets and Nutrition-related

Global NCD Targets)
3. No increase on childhood overweight.
7. No increase in obesity/ diabetes.
8. Thirty percent (30%) relative reduction in mean population intake of salt/sodium.
C.4. ASEAN Leaders’ Goals:
Declaration on the
Reformulation and Strategic thrusts:
Production of Healthier 1. Strengthening regional cooperation.
Food and Beverage a. Enhance regional capacity through integrated approaches to promote reformulation
Options, 2021 and production of healthier food and beverages in the region.
b. Formulate a multi-sectoral regional action plan aimed at promoting reformulation and
production of healthier food and beverages in line with country situations and policies
as well as existing global and regional mechanism and agreements.
c. Monitor and evaluate the progress of the multi-sectoral regional action plan.
d. Develop and implement regional and national campaigns on choosing healthier food
and beverages along with promotion of healthy lifestyle for behaviour change.
e. Share information, lessons-learned and best practices in improving ASEAN people
access to healthier food and beverages.
2. Implement best-buy strategies
a. Develop ASEAN minimum standards and guidance on designing and implementing
Front-of-Pack (FoP) label system based on international guideline.
 b. Using FoP label system to gradually encourage reformulation and production of
healthier food and beverage options, among others by setting limits for sodium,
sugars, and fat as well as increasing appropriated nutrients in food and beverages
with consideration to consumption patterns.
c. Consider mutual recognition or harmonisation of FoP labelling on reformulated
healthier food and beverage products that are being exported to or imported into
ASEAN Member States, in line with countries’ legislation or policy.
d. Consider and plan for taking fiscal measures to promote reformulation and production
of healthier food and beverages, such as sweet beverage taxation and non-tax
incentive for incrementally reduced sodium, sugars and fat in food and beverage
products.
3. Promote intersectoral collaboration.
a. Increase the awareness and understanding of socio-cultural and economic pillars,
environmental and political elements of their roles and responsibilities in Non-
Communicable Diseases prevention and control.
b. Develop and promote the implementation of fiscal measures on unhealthy food and
beverages, such as sweet beverage taxation and non-tax incentive for incrementally
reduced sodium, sugars and fat in food and beverage products.
c. Engage and build capacity among public, and private sectors and civil society.
d. Call for the ASEAN Health Ministers, ASEAN Finance Ministers and ASEAN
Economic Ministers to work on the implementation of this ASEAN Leaders’
Declaration.