Cambridge Assessment International Education
Cambridge Assessment International Education
Cambridge Assessment International Education
Published
This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the
examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the
details of the discussions that took place at an Examiners’ meeting before marking began, which would have
considered the acceptability of alternative answers.
Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for
Teachers.
Cambridge International will not enter into discussions about these mark schemes.
Cambridge International is publishing the mark schemes for the October/November 2017 series for most
Cambridge IGCSE®, Cambridge International A and AS Level components and some Cambridge O Level
components.
1 4
Cameras are used to inspect/check work. 9
There is rarely any input to a PLC from the user once it has been
9
programmed.
The PLC causes the PID algorithm to make proportional changes
to the temperature.
One from: 1
One from: 1
One from: 1
4(a) =B8*VLOOKUP(C8,$E$3:$G$5,3,FALSE) 5
B8* 1 mark
VLOOKUP (C8, 1 mark
$E$3:$G$5, 1 mark
3, FALSE 1 mark
Correct order in VLOOKUP and brackets. 1 mark
Louisa tells sales people the time and date of the conference
Louisa books the phone conference with the phone company for that date
Louisa is given two PINs by the phone company
A personal PIN, the participants’ PIN
Louisa contacts sales people and tells them the participant PIN
Just before the conference Louisa dials the phone number
Louisa keys in her special PIN
Sales people phone the same number
Sales people join the conference by typing in the participant PIN.
With email you are never quite sure if email has been received
With phone conference you can be more confident that your message is
going to the right person
With phone conference feedback is more immediate/it can take longer
before you receive feedback from the person you sent the email to
With an email you can see/amend/share documents that you want to
discuss with each other
With a phone conference it is easier to clear up misunderstandings
It is more difficult to hear everyone’s point of view in a phone conference
With emails you are more likely receive replies which are identical without
the respondents realising until too late
With email you can target confidential material at specific individuals
With an email you have more time to reflect on your answers
With a phone conference it is more personal
Easier to keep an email, can be kept as evidence/audit trail.
Slide show has range of multimedia – sound, video/ animation unlike flyers
Slide show has other features e.g. slide transition effects, special text
effects, image transition unlike flyers
Slideshow is on while mall is open/the user cannot switch it off/flyers can be
thrown away
Flyers can target your audience better than a slide show
Both are limited to the local area but that is where all their customers are.
8 Eight from: 8
Disadvantages:
Security concerns about data transmitted over internet such as hacking,
phishing, pharming, spyware, viruses, malware (must have two)
Description of phishing
Description of pharming
Description of viruses
Can order a car and it does not get delivered/takes time to get car delivered
Car is not to the same standard as that ordered
Disabled people may have problems navigating through screens
Cannot check the standard of car before buying
May be hidden costs such as delivery charges
Expense of buying a computer with a broadband internet connection
Cannot take car for a test drive
Advantages:
Can shop at a convenient time for them/24/7
Customers can spend time comparing cars and prices without being rushed
Do not have to spend time queuing/going around different showrooms
Do not have to spend time travelling to showroom
Physically disabled people do not have to leave house to visit showroom
Can look at wide range of showrooms all around the country/world
Customers do not have to spend money travelling to showroom
Customer might lack confidence talking to a salesman
There will be a greater choice of cars.