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    BRM Project Brief - BBA (BA) IV Sem

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    Korla Nikhil

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    BRM Project Brief - BBA (BA) IV Sem

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    Korla Nikhil
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    2 views2 pages

    BRM Project Brief - BBA (BA) IV Sem

    Uploaded by

    Korla Nikhil

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    GITAM School of Business

    BBA (BA) IV Semester (December - March, 2024)


    OPTS2031 - Business Research Methodology
    BRM Project Brief
    The project emphasizes the need to understand the research process to solve business
    problems. This project reinforces the research methods covered in the BRM course and
    expands your horizons by identifying research problems and resources required to complete
    this project. The team-based project will expect in-depth engagement with relevant
    knowledge in research methodology and will help students build the skills needed for
    collaborative and multidisciplinary work.
    The learning objectives for the BRM team project are:
    1. To enable students to understand how to identify research problems and frame
    research questions, objectives and hypotheses.
    2. To teach students to select appropriate research designs and methods to investigate
    their research problems.
    3. To apply critical analytical, problem-solving and research skills to solve the problem.
    4. To develop skills to report research findings and overall documentation of research
    work.

    Project review:
    The project would be reviewed at six stages.
    Timeline for the Project Review

    Stage Stage to be completed Duration Date of submission*


    Identification of a Research Problem
    1 and frame research questions and 12th - 17th February 17th February
    objectives.
    Performing review on related literature
    2 from different sources & Designing the 18th - 24th February 24th February
    Research
    3 Developing a Survey Questionnaire 25th February - 2nd March 2nd March
    Data Collection
    4 3rd - 9th March 9th March
    (Submit Data Set in Excel format)
    5 Data Analysis & Interpretation 10th - 16th March 16th March
    6 Submitting the Final Project report 17th - 23rd March 23rd March
    * All submissions should be before 9:00 PM on the submission date.

    Project Guidelines
    1. This team project involves every student in the team to contribute to the project. Students
    are expected to work in teams throughout the semester. All the submissions should be done
    in the Moodle. Every student in the team needs to submit all phases of the Research project.
    Team members must cooperate with each other in contributing to complete the research
    project. Everyone in the team is responsible for everything.
    2. Templates for each phase of the research project will be shared in Moodle. All the teams
    strictly follow the template.
    3. Feedback on team members' contributions from each team member will be collected
    anonymously, which will also be considered for project assessment. The cross discussion
    among teams is not encouraged as the project assessment is based on relative performance
    by the teams.
    4. Teams must identify a research problem to perform the project. Teams can select any
    real-time problem like pollution, waste management, product failures, customer demand
    analysis, customers’ tastes and preferences, etc. The first chosen will be retained if there is
    any duplication in topics/problems.
    5. Teams must strictly submit each “stage submission” for review before 9:00 PM on the given
    submission date.
    6. Students are expected to utilize numerous data sources to collect supported literature from
    academic journals, books, government (country) and non-government sources (UN, World
    bank, IMF, WTO etc.), internal company records, consulting, legal and advertising firms,
    country-specific internet sites, trade statistics, embassy resources, etc.
    7. Students are strictly prohibited from copying the content from other sources like websites,
    projects from online sources etc. Students are prohibited from generating content from
    open AI sources or ML softwares. If any such cases are found, the entire team will lose full
    marks without further excuses.
    8. The reports will be checked for plagiarism and allowed up to 10 per cent only.
    9. Edit the document with proper spacing, alignment, font type, and font size. The final report
    must be submitted in pdf format. The report presentation also carries a weightage of marks.
    10. Strictly follow the instructions given below to edit the report.
    The entire report and all the review submissions should be in:
    ● A4 size paper with normal margins.
    ● Font: Times New Roman,
    ● Font size: 12 point,
    ● Line Spacing: 1.5 lines and 6 pts space between the paragraphs.
    ● The headings and subheadings should be bold and left-aligned.
    ● Use numbering for the main headings and bullets for the subheadings.
    ● The whole content should be justified (distribute your text evenly between the margins).
    11. Format for the final report
    Title Page
    List of Figures List of Tables
    Table of Content
    Chapter 1: Introduction Chapter
    Chapter 2: Review of Literature
    Chapter 3: Research Design
    Chapter 4: Data Analysis
    Chapter 5: Results and Discussion
    References
    Appendix (Questionnaire)
    ***

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