Urban Company Project Work

Urban Company
(Unbox Zindagi)
Aim
To empower millions of service workers by bringing services to their homes in a way they've
never seen before.
Vision
Urban Clap’s main focus is to satisfy every customer with their reliable and easy to get services.
Urban Clap focuses on addressing the issue of recruiting experts for various occupations. They
want to shift the chaos in the way services are available in India according to the founders of
Urban Clap. They want to have facilities readily accessible without leaving home.
Major Milestones of Urban Company

• Date to launch: October 2014
• Founders: Abhiraj Bhal, Khaitan Varun and Chandra Raghav.
• Received funding till date: $110.7 m (Till November 2018)
• Operating Citing: Present in eight cities (New Delhi, Bengaluru, Mumbai, Chennai,
Pune, Ahmedabad, Hyderabad and Kolkata), where UrbanClap provides over 100
services, has a user base of over 3 billion people and employs over 50,000 professionals.
• Business Valuation: $480 billion in business value (as of December 2018)
• Order Cap: Average order Every month (as of April 2018): 4.50,000
• Main Head Office: Gurgaon, India
About Us
The largest online home services platform in Asia is Urban Company. In 2014, it was first
introduced. Today, Urban Company has operations in India, Australia, Singapore, the United
Arab Emirates, and Saudi Arabia. Customers may use the platform to schedule dependable and
high-quality services like as beauty treatments, massages, haircuts, home cleaning, handymen,
appliance repair, painting, pest control, and more, which are delivered by skilled professionals
to their homes. The mission of Urban Company is to enable millions of professionals around
the world to provide services at home like they've never seen before. In April 2021, the
company raised USD 255 million in Series F investment. New investors Prosus Ventures,
Dragoneer, and Wellington Management led the Series Fround, which also included current
backers Vy Capital, Tiger Global, and Stead view. The latest transaction involves a USD 188
million main capital infusion and a USD 67 million secondary sale by select angels and early
investors.
USP’s (Unique Selling Proposition)
Its all-in-one platform helps users hire any professional, from sofa cleaners and carpenters to
real estate lawyers, architects, professional photographers, dieticians, physiotherapists, and
yes, personal trainers and home yoga teachers.
Services Categories Provided by Urban Company
• Urban Salon Services: Haircuts, Hair Styling, Spa, Facials, Clean-up, Bleach & Deep
Clean, Manicure & Pedicure, Body Massage, Waxing, Threading, Head Massage.
• Wedding Services: Wedding Planner, Pre-wedding photoshoot, Bridal and Groom

Makeup, Pre-wedding bride and groom beauty package.
• Repair Services: Geyser/Water Heater Repair, TV and Freeze, Plumber, Washing

Machine, Electrician, Carpenter, Home Deep Cleaning.
• Shifting Home Services: Packers and movers, Bathroom Cleaning, Pest control, Home
Cleaning, Kitchen, Sofa, Carpet, Water Tank, and other home accessories.
• Tutor Services: Mathematics Tutor, Home Tutor, English Tutor, Commerce Tutor.
• Design and Construction Services: Interior designer, Architect, Wiring, CCTV

camera setup, Painters, Modular Kitchen designer.
• Health and Wellness Services: Fitness Trainer, Physiotherapy, Dietician, Yoga

trainer.
• Event Management Services: Birthday Party, Event Photography, Party Makeup

Artist, Party Organizer, Festival Party, Inauguration Party, and other business events.
• Kids Related Services: Baby portfolio photographer, Dance tutor, Drum class, Guitar
lessons at home, Home Tutors.
Customer Based Brand Equity Model
Brand Identity
• Urban Company will be the umbrella company with sub-brands for each service vertical
• The company said it wanted a brand name with universal appeal
• Urban Company will host six dedicated sub-brands.
• Easy Login process to provide comfortability.
• User-Friendly interface to gain user’s attention.
• Advanced search options for easy accessibility.
• Access to view service provider profile for giving more information about services.
• Numerous payment gateways to stop delaying the payment process.
• Security of data and payment for user’s confidentiality.
• Easy login with social media platforms like Facebook for making the login process
easy.
• Services and account history for future working.
• Previous payment history for future mishappening.
• Service feedback option to improve services.
• In-app chat feature for live chatting between customers and service providers.
Brand Statement
To provide instant access to reliable certifications and affordable services to the customers.
Key Resources
• A reliable mobile application

• A super engaging website.
Key Activities
• Simplifying the complex user journey with the help of technologies like artificial
intelligence and machine learning.
• Personalizing the user experience on both the platforms, the application and the
website.
• Pricing controls the scheduling.
• Reaching out to Tier 2 cities.
• A reliable marketing strategy for the company.
Cost Structure
• Technological infrastructure.
• Salaries of the employees.
• Expenditure on the marketing efforts of the company.
Key Revenue Sources
• Commissions from the service providers.

• Reverse auction.
• Lead Generation
• Advertisements on the platform.
Customer Relationship Management
• With the help of social media.

• Customer support.
• Review and rating by the customers.
Brand performance
• Budget Friendly
• Customer Friendly
• Environment Friendly
• Biodegradable packaging
• Reliability and Consideration
• Customer Assurance
• Customer Satisfaction
• Wide variety of products and services
• High Loyalty Achievement
Brand imagery
• Customers may employ trustworthy professionals such as beauticians, electricians, and

plumbers without having to go through a middleman.
• On its platform, it offers a variety of services and facilitates over 7,00,000 services
every month in 18 various cities.
• The products are specifically made for the people who care for their wellbeing but are
also considerate about the price that they can afford.
Brand Resonance
Our possible target group will include people of various types, ages, and occupations, and will
primarily be found in Tier 1 and 2 cities. We hope that young people who care about the
environment, shop locally, and support Indian sellers would identify with our brand. Through
paid promotions and customer participation on social media platforms, our ads will primarily
focus on the eco-friendly and local factors. As we progress in our brand journey, we hope to
see a large number of prospects as well as a devoted customer base with high customer
retention.
Recommendations for the brand

• The brand is been performing great in this sector but a lot of attention needs to be paid
on building its value.
• The products need to be more categorized and defined. All the products express that
they can be used by any age group need more clarity in this domain.
• Needs to focus on the factors like environment friendly and towards customer
satisfaction.
• The marketing of the products needs to be more aggressive as the products will be
accepted by all the economically stable customers.
• The product names can also be more expressive. The packaging seems to be less
attractive too.
• The main USPs of the products could be put forth on the products packaging, like the
company Yes Madam does it would be more helpful and easy to sell.

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Urban Company

Major Milestones of Urban Company

Services Categories Provided by Urban Company

• Wedding Services: Wedding Planner, Pre-wedding photoshoot, Bridal and Groom

• Repair Services: Geyser/Water Heater Repair, TV and Freeze, Plumber, Washing

• Design and Construction Services: Interior designer, Architect, Wiring, CCTV

• Health and Wellness Services: Fitness Trainer, Physiotherapy, Dietician, Yoga

• Event Management Services: Birthday Party, Event Photography, Party Makeup

Customer Based Brand Equity Model

• A reliable mobile application

Key Revenue Sources

• Commissions from the service providers.

Customer Relationship Management

• With the help of social media.

• Customers may employ trustworthy professionals such as beauticians, electricians, and

Recommendations for the brand

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