Republic of the Philippines

Laguna State Polytechnic University

Lopez Satellite Campus
Lopez, Quezon

CHEESY POTATE NUGGETS

WATERMELON JUICE

In partial fulfillment of the requirements

for the Degree of Bachelor of Science in Agriculture
Major in Crop Science
in AECO 2 (Agricultural Marketing)

MARRA V. LORETIZO-SIAREZ
AECO 2, Instructor

JAIRUS FRANCIS BATAO

AIRA POLANGI
ERICK GENARD VILLAR
YESHA MARIE ANDAYON
RAEZA JOVIELLE STA. ROSA
Student

June 3, 2024
 TABLE OF CONTENTS
TITLE 1
VISION 3
MISSION 3
GOALS AND OBJECTIVES 3
QUALITY POLICY 3
DEDICATION 3
ACKNOWLEDGEMENT 3
CHAPTER 1: INTRODUCTION
Agricultural Marketing 4
The Agricultural Marketing System 4
Marketing Process 5
Approaches to the Study of Marketing 5
Marketing Channels 6
Marketing Functions 6
Marketing Margins 7
Marketing Mix 7
Problems in Agricultural Marketing

CHAPTER 2: THE PRODUCT

Background of the Product 8
Ingredients 9
Procedure of preparation 10
Packaging 10
Marketing 11
Acceptability 11

CHAPTER 3: FINANCIAL ASPECT

Funding Requirements/Capital Requirements 11
Source of Financing
Financial Statement
a.Income statements 11
b.Cash Flow Statement 12
c.Balance Sheet Statement 12
Profitability Analysis
a.Return of Investment 12
b.Net Profit Margin 13
c.Benefit-Cost Ration 13

CHAPTER 4: SUMMARY AND CONCLUSION

Problems Encountered and Solution Applies 14
Summary 14
Conclusion 14
Take aways 14

CHAPTER 5: SNAPSHOT
Preparation of the product 15
Marketing of the Product 16
Advertising of the Product 18

CURRICULUM VITAE 19
REFERENCES 20
Vision
LSPU is a center of technology innovation that promotes interdisciplinary
learning, sustainable utilization of resources, collaboration, and partnership with the
community and stakeholders.

Mission
LSPU, driven by progressive leadership, is a premier institution providing
technology-mediated agriculture, fisheries, and other and emerging disciplines
significantly contributing to the growth and development of the region and nation.

Quality Policy
LSPU, delivers quality education through responsive instruction, distinctive
research, sustainable extension, and production services, thus, we are committed with
continual improvement to meet applicable requirements to provide quality, efficient and
effective services to the university stakeholders’ highest level of satisfaction through an
excellent management system imbued with utmost integrity, professionalism, and
innovation.

Goals
The College of Agriculture is committed to produce highly competitive
manpower equipped with accurate knowledge, indispensable skills and optimistic
attitudes in the various fields of agriculture, agricultural entrepreneurship, and
agribusiness management and to train trainers in its area of distinctive competence to
effectively respond to the present-day needs, challenges, and opportunities for global
competitiveness.

Objectives
The Bachelor of Science in Agriculture Program aims to produce highly-skilled
and well-rounded professionals in agriculture capable of meeting the country’s needs for
well-trained farm manager, farmer primeur’s, teachers, teachers, scientists, and agents of
rural change and development.

Dedication
To our cherished family, supportive friends, and enlightening professors, this
dedication celebrates the moments shared over plates of cheesy potato nuggets and
glasses brimming with the pure essence of watermelon juice. Like these culinary delights,
you all bring unique flavors to our lives, enriching our experiences with laughter,
knowledge, and love. Here's to the warmth of familial bonds, the camaraderie of
friendship, and the guidance of mentors, all enjoyed alongside the delightful combination
of cheesy potato nuggets and watermelon juice, symbols of the simple pleasures that
unite us in joyous harmony.

Acknowledgement
We would like to express our gratitude to all those who have contributed to this
endeavor. To our family, whose unwavering support has been a constant source of
strength and inspiration, we thank you for your love and encouragement. To our friends,
for the laughter, companionship, and shared moments that have enriched my life in
countless ways. And to our professors, especially Ma’am Marra Loretizo-Siarez whose
guidance, knowledge, and wisdom have shaped our academic journey and fueled our
passions for learning. Your collective influence has been instrumental in our growth and
development, and for that, we are truly thankful.
CHAPTER 1: INTRODUCTION

Agricultural Marketing

Agricultural marketing is the process of promoting and distributing agricultural

products from producers to consumers. It encompasses a wide range of activities aimed at
bringing agricultural goods from farm to table efficiently and effectively. At its core,
agricultural marketing involves understanding the needs and preferences of consumers,
coordinating production to meet those demands, and facilitating the exchange of goods
through various channels of distribution.

One key aspect of agricultural marketing is market research, which involves

gathering and analyzing data on consumer preferences, market trends, and competitor
activities. This information helps farmers and agricultural businesses make informed
decisions about what to produce, how much to produce, and how to position their
products in the marketplace. Market research also plays a crucial role in identifying new
market opportunities and developing marketing strategies to capitalize on them.

Another important component of agricultural marketing is distribution, which

involves the physical movement of agricultural products from producers to consumers.
This includes activities such as transportation, storage, packaging, and logistics
management. Efficient distribution channels are essential for ensuring that agricultural
products reach consumers in a timely manner and in optimal condition. Additionally,
distribution strategies may vary depending on factors such as product perishability,
market location, and consumer preferences, highlighting the need for careful planning
and coordination in agricultural marketing efforts.

The Agricultural Marketing System

The agricultural marketing system is the intricate network of activities involved in

bringing agricultural products from producers to consumers. At its core, it encompasses
the processes of production, distribution, and consumption of agricultural goods. The
system begins with farmers and agricultural producers who cultivate crops, raise
livestock, or grow other commodities. They make decisions regarding what to produce
based on market demand, input costs, and agricultural practices, setting the foundation
for the entire marketing chain.

Following production, agricultural products move through various channels of

distribution to reach consumers. This includes wholesalers, retailers, processors, and food
service providers, among others. Each step in the distribution chain adds value to the
products through activities such as sorting, packaging, transportation, and storage.
Distribution channels can vary depending on factors like product type, geographic
location, and market preferences, highlighting the diversity and adaptability of the
agricultural marketing system.

Consumers play a crucial role in shaping the agricultural marketing system

through their purchasing decisions and consumption patterns. Consumer preferences,
dietary habits, and socio-economic factors influence demand for different agricultural
products, driving production decisions and marketing strategies. Feedback from
consumers provides valuable insights to producers and marketers, informing product
development, branding, and market positioning efforts. Thus, the agricultural marketing
system is a dynamic ecosystem where producers, distributors, and consumers interact to
ensure the efficient flow of agricultural products and meet the diverse needs of society.

Marketing Process

The marketing process is a strategic approach used by businesses to identify,

anticipate, and satisfy customer needs profitably. It involves a series of interconnected
steps aimed at creating, communicating, delivering, and exchanging value with customers.
The process begins with market research and analysis, where businesses gather
information about consumer preferences, market trends, competitors, and environmental
factors. This research helps companies understand their target audience and identify
opportunities for growth and differentiation.

Once market research is complete, businesses develop marketing strategies to

reach their target market effectively. This involves defining marketing objectives,
selecting target segments, positioning products or services, and designing marketing mix
elements such as product, price, place, and promotion. Marketing strategies aim to create
a competitive advantage and build brand awareness, loyalty, and equity among customers.
Through effective segmentation, targeting, and positioning, businesses tailor their
marketing efforts to meet the specific needs and preferences of different customer groups.

Implementation of marketing strategies involves executing planned activities to

reach and engage target customers. This includes product development, pricing decisions,
distribution channel management, and promotional campaigns. Businesses utilize various
marketing channels and tactics such as advertising, sales promotion, public relations, and
digital marketing to communicate with customers and drive sales. Implementation
requires coordination across different departments within the organization and alignment
with overall business objectives. Continuous monitoring and evaluation of marketing
performance allow businesses to adapt their strategies and tactics based on changing
market conditions and customer feedback, ensuring ongoing success in the dynamic
marketplace.

In this narrative report, we first conducted a survey in Brgy. Bagacay Lopez

Quezon. The locals usually want something that is cheap, easy to consume, brings
satisfaction, delicious and lastly. A product that is a thirst quencher. We decided to make
the Cheesy Potato Nuggets and Watermelon Juice at the same time in order to fulfil our
costumer’s satisfaction and needs.

Marketing Channels

Marketing channels, also known as distribution channels, are the pathways

through which products or services move from producers to consumers. These channels
play a critical role in connecting businesses with their target markets and facilitating the
exchange of goods and services. Marketing channels encompass various intermediaries
and entities involved in the distribution process, including wholesalers, retailers,
distributors, agents, and direct sales teams.

One type of marketing channel is the direct channel, where products or services
are sold directly from the producer to the end consumer without intermediaries. Direct
channels can include company-owned retail stores, e-commerce websites, direct sales
representatives, and manufacturer showrooms. This approach gives businesses greater
control over the customer experience and allows for more personalized interactions with
consumers. However, it also requires significant investments in infrastructure, marketing,
and customer service to effectively reach and serve target markets.

Alternatively, businesses can utilize indirect channels, where intermediaries such

as wholesalers, retailers, and distributors help distribute products to consumers. Indirect
channels offer several benefits, including broader market reach, access to established
distribution networks, and cost efficiencies through economies of scale. These channels
allow businesses to leverage the expertise and resources of intermediaries to expand their
market presence and increase sales volume. However, managing indirect channels
requires effective coordination, communication, and relationship management with
channel partners to ensure alignment with brand objectives and customer expectations.

In this narrative report, we used the direct channel in which we sold are products
to the consumers around Brgy. Bagacay Lopez Quezon. We target the consumers around
our neighborhood as well as the construction workers currently working in the vicinity to
sell the products faster and more convenient at the same time.

Marketing Function

The marketing function within a business encompasses all activities related to

identifying, creating, communicating, delivering, and exchanging value with customers.
It serves as a bridge between the organization and its target market, facilitating the
exchange of goods and services to meet customer needs and achieve organizational
objectives. The marketing function is integral to business success, as it drives revenue
generation, brand recognition, customer loyalty, and competitive advantage in the
marketplace.

One primary aspect of the marketing function is market research and analysis.
This involves gathering data and insights about consumer preferences, market trends,
competitor activities, and industry dynamics. Market research helps businesses
understand their target audience, identify market opportunities, and develop strategies to
effectively position products or services in the marketplace. By staying informed about
evolving consumer needs and market conditions, businesses can make informed decisions
and adapt their marketing strategies to stay competitive and relevant.

Another key component of the marketing function is strategic planning and

implementation. This entails developing marketing objectives, strategies, and tactics to
achieve organizational goals. Marketing strategies may include product development,
pricing decisions, distribution channel management, and promotional activities. Through
strategic planning, businesses aim to create value propositions that resonate with target
customers, differentiate their offerings from competitors, and drive sales and profitability.
Implementation involves executing planned marketing activities, monitoring performance
metrics, and adjusting strategies as needed to optimize results and achieve desired
outcomes. Effective marketing function requires cross-functional collaboration,
alignment with overall business objectives, and a customer-centric approach to decision-
making.
On this part, since we already conducted a survey and research about what is the
best product to be consumed in this time of the year, we moved on to strategy and
implementation. We decided to sell our products mostly in weekdays so the students from
any level will be able to buy our foods and at the same time, we picked the days when we
don’t have any schedule in our university to use this free time in order to promote and
sell our very own cheesy potato nuggets and watermelon juice.

Marketing Margins

Marketing margins represent the difference between the price at which a product
is sold to the end consumer and the cost incurred by the producer or manufacturer. These
margins reflect the value-added by intermediaries involved in the distribution process,
such as wholesalers, retailers, and distributors. The marketing margin includes costs
associated with transportation, storage, advertising, sales promotion, and other activities
aimed at bringing products to market and attracting customers. Understanding marketing
margins is essential for businesses to assess profitability, evaluate pricing strategies, and
optimize distribution channels.

Various factors influence marketing margins, including supply and demand

dynamics, competition, market structure, and industry regulations. In competitive
markets with numerous sellers and buyers, marketing margins tend to be lower as
businesses strive to attract customers through lower prices or enhanced value
propositions. Conversely, in markets with limited competition or unique product
offerings, businesses may have more pricing power and higher marketing margins.
External factors such as changes in input costs, economic conditions, and consumer
preferences can also impact marketing margins, requiring businesses to adapt their
pricing and marketing strategies accordingly.

Efficient management of marketing margins is crucial for businesses to remain

competitive and profitable in the marketplace. This involves optimizing supply chain
processes, minimizing costs, and maximizing revenue streams while delivering value to
customers. Strategies to improve marketing margins may include negotiating better terms
with suppliers, streamlining distribution channels, investing in marketing and branding
initiatives, and enhancing product differentiation. By carefully managing marketing
margins, businesses can achieve sustainable growth, enhance shareholder value, and
strengthen their position in the market.

In this part, we made sure that no one is selling the same products that we sell in
order to lessen competition. We made sure too that the price of the raw materials is in
their lowest price. In order to do so, we bought the materials in Tiangge to ensure that the
prices are at their lowest in order to increase our income and at the same time, lessen our
capital.

Marketing Mix

The marketing mix, often referred to as the "4Ps," is a strategic framework used
by businesses to design and implement marketing strategies effectively. It consists of four
elements: product, price, place, and promotion. Each element represents a key component
of a business's marketing strategy and plays a crucial role in shaping the overall
marketing approach.

Firstly, the product element of the marketing mix involves decisions related to the
design, features, branding, and packaging of a company's offerings. Businesses must
understand customer needs and preferences to develop products that meet or exceed
expectations and differentiate themselves from competitors. Product decisions also
include considerations such as product quality, variety, warranties, and after-sales service,
all of which contribute to customer satisfaction and brand loyalty.

Secondly, the price element of the marketing mix involves determining the
appropriate pricing strategy for a product or service. Pricing decisions impact revenue
generation, profitability, market positioning, and customer perceptions. Businesses must
consider factors such as production costs, competitor pricing, perceived value,
pricing elasticity, and pricing objectives when setting prices. Pricing strategies can vary,
ranging from cost-based pricing and competitive pricing to value-based pricing and
dynamic pricing, depending on market conditions and business objectives.

Thirdly, the place element of the marketing mix focuses on the distribution and
availability of products to target customers. It involves decisions related to distribution
channels, logistics, inventory management, and retailing. Businesses must choose
distribution channels that effectively reach their target market and ensure that products
are conveniently accessible to customers when and where they need them. Distribution
decisions also encompass considerations such as channel partnerships, coverage,
exclusivity, and channel support to optimize the efficiency and effectiveness of the
distribution network.

In this narrative report, we will tackle about how we ensured that the 4p’s are
evidently researched. For the product, we checked if there are any products that are
similar to our products. After checking the vicinity, we finally made up with something
unique and new to the eyes and palette of the consumers. Secondly, we check the price.
Most of the products around us cost around 7-10 pesos. We made sure that our products
are cheaper so the consumers will choose to buy our products instead of the pricey ones.
Thirdly, the place we choose is Brgy. Bagacay Lopez Quezon. This is the place where we
conducted our preparation so this will be the place too of our operation. The barangay
have so many kids going to school since our place of production is near the day care
center. And lastly, for the promotion. We used the social media in order to advertise our
product. We used the trending advertisement transition in Tiktok and Facebook that
really boosted our products.

Problems in Agricultural Marketing

Agricultural marketing faces various challenges that can hinder the efficient flow
of agricultural products from producers to consumers. One significant problem is
inadequate market infrastructure and logistics, especially in rural and remote areas.
Limited transportation networks, storage facilities, and market information systems can
lead to supply chain inefficiencies, product losses, and higher transaction costs for
farmers. Improving infrastructure and logistics is essential to enhance market access,
reduce post-harvest losses, and increase the competitiveness of agricultural products in
domestic and international markets.

Another challenge in agricultural marketing is market access and integration,

particularly for smallholder farmers and rural producers. Structural barriers such as
limited access to markets, information asymmetry, and unequal bargaining power can
prevent farmers from participating effectively in agricultural value chains. Market access
issues may also arise due to trade barriers, tariffs, quotas, and non-tariff measures that
restrict the flow of agricultural products across borders. Enhancing market access and
integration requires policy interventions, investments in market information systems, and
support for farmer organizations and cooperatives to strengthen their bargaining power
and market linkages.

Additionally, price volatility and market uncertainties pose significant challenges

for agricultural marketing. Fluctuations in input costs, weather conditions, global
commodity prices, and changing consumer preferences can impact farmers' incomes and
profitability. Price volatility exposes farmers to income risks and can discourage
investment in agriculture, affecting long-term productivity and sustainability. Addressing
price volatility requires risk management strategies such as price hedging, crop insurance,
forward contracts, and market diversification to stabilize farmers' incomes and ensure
their resilience to market shocks. Policymakers, market participants, and stakeholders
must work together to develop strategies and mechanisms that mitigate price risks and
promote stability in agricultural markets.

As for the problems we encountered in selling our products is the time itself.
Lately, we were so busy in school because of the activities such as tinikling, role playing
and other stuffs that’s why we can’t use our free days to sell our products. We used that
time to conduct practice on the said activities. In order to solve the above problem, we
still decided to make a product and sell it in some stores. One of our members which is
Jairus Batao have a mini sari sari store in their house in Brgy. Bagacay Lopez Quezon.
He asked her auntie to sell the products while he is away so we still have profit even
though we’re behind the deadlines.

CHAPTER 2: THE PRODUCT

Background of the Product

Cheesy potato nuggets are often enjoyed as a delicious snack or appetizer,

combining the comforting flavors of mashed potatoes and cheese with a crispy exterior.
While not traditionally Filipino, cheesy potato nuggets have gained popularity in the
Philippines as a result of the country's love for savory and indulgent snacks. They are
commonly served in fast-food chains, casual dining restaurants, and food stalls across the
country, appealing to both children and adults alike with their irresistible taste and texture.

Watermelon juice holds a special place in Filipino cuisine, particularly during the
scorching hot summer months when refreshing beverages are in high demand.
Watermelons thrive in the tropical climate of the Philippines, and their juicy, sweet flesh
is a popular ingredient in various culinary creations. Watermelon juice is a simple yet
satisfying drink made by blending ripe watermelon chunks and straining the mixture to
extract its flavorful juice. It is often served over ice or mixed with other fruits for added
complexity, providing a refreshing respite from the heat and humidity of the Philippine
weather.

While cheesy potato nuggets and watermelon juice may not have deep historical
roots in Filipino cuisine, they have become beloved staples in the country's culinary
landscape, reflecting the Filipino people's openness to new flavors and culinary
influences. Both dishes have been embraced by Filipino food enthusiasts and
incorporated into local food culture, often with unique twists and variations that cater to
Filipino tastes. For example, cheesy potato nuggets may be served with sweet chili sauce
or dipped in garlic mayo, while watermelon juice may be blended with calamansi or
pineapple for added tartness.
 In recent years, cheesy potato nuggets and watermelon juice have become
increasingly popular among Filipino millennials and foodies, who appreciate their
Instagram-worthy presentation and delicious flavors. These dishes are often featured in
food blogs, social media posts, and culinary events, contributing to their growing
popularity and mainstream appeal. Cheesy potato nuggets and watermelon juice embody
the spirit of innovation and creativity in Filipino cuisine, showcasing the country's ability
to adapt and reinterpret global culinary trends while staying true to its rich culinary
heritage. As a result, these dishes have become cherished favorites among Filipinos,
adding new dimensions to the country's diverse and dynamic food scene.

Ingredients
Cheesy Potato Nuggets
*1 kg Potato (Peeled and Boiled)
*1/4 All Purpose Flour
*1 tablespoon Salt
*1 pc Crushed Pepper (packed)
*1 pack Cheese Powder
*1 box Cheese (160 grams)
*1 pc Egg
*1 pack Breadcrumbs (80 grams)
Watermelon Juice
*Watermelon (Minced)
*1 can of Evaporated Milk (360 ml)
*1/2 Sugar (washed)
*1/4 kg Tapioca Pearl
*7liters water
*3 pcs Ice

Procedure of preparation

Cheesy Potato Nuggets

1. Peel and cut potato then boil it for 10 minutes or until the potato can be poked using
fork.
2. Crush the boiled potatoes and add the following ingredients: AP flour, salt and pepper.
3. Cut cheese into bite size and put it inside the mixture.
Form it into a ball or nugget then dip it in the scrambled egg and breadcrumb then fry.
4. Put all the fried potato nuggets in a container then put the cheese powder. Mix slowly
until all potato nuggets are coated with cheese. Best served hot.

Watermelon Juice
1. Cut watermelon juice into tid bits and remove the seeds. Put it inside the blender and
blend until smooth. Transfer it into the container.
2. Add the remaining minced watermelon inside the container. Add the following
ingredients: 1/2 sugar, 360m evaporated milk, boiled tapioca pearl, 7 liters water and ice.
Mixed well.

Packaging

For the packaging, we only used plastic labo to sell the cheesy potato nuggets.
And as for the watermelon juice, we used a 8 ounce paper cup to sell it. The cheesy
potato nuggets and watermelon juice were priced at 5 pesos SRP per serving.
We ensured that all apparatus are cleaned thoroughly prior packaging of the said products.
Marketing

For the marketing, we sold all the cheesy potato nuggets and watermelon juice
around Brgy. Bagacay Lopez Quezon. All of our members in our group played a role in
order to market our products.

At first, Jairus ask the locals if they want to buy our products. We even made
some little portions of the products to have a free taste section while ensuring that they
are gonna buy our products once they tasted it. After rounding up all the orders in the
vicinity, the remaining products are then sold while we roam the streets of Brgy. Bagacay
to ensure that all of our products will be sold on that very day.

Acceptability

Products are deeply accepted by the locals. All the costumers who bought our
products are satisfied. The combination of the cheesy potato nuggets and watermelon
juice made them full. We sold the product usually around 3 in the afternoon to ensure that
the buyers will look for something for their meriendas. We used that perfect time in order
to promote and sell our products. The products were sold in a flash while the costumers
were still wanting some more. Sadly, we don’t have any raw materials left to make some
more but we ensure them that we will sell these products again once we had the chance.

CHAPTER 3: FINANCIAL ASPECT

Funding Requirements/Capital Requirements

The Funding and Capital requirements of these products based on our instructor
Ma’am Marra Loretizo-Siarrez is 500 pesos at maximum. Since we have a total of 5
members in our group. We had a contribution of 100 pesos each. We used that capital in
order to make our products which are the cheesy potato nuggets and watermelon juice.

Source of Financing

Since we are still students of LSPU-LSC. We don’t have that much funding. At
first, we rounded up all our remaining budget on that day to buy some materials in order
to make our product. As we sold some products, our funds also increased dramatically.
Our instructor Ma’am Marra even told us to sell some Mango Fruits from our university
to help us with the funding. The university retailed us the mangoes for 25 per kilo. We
sold those mangoes for 35 per kilo earning 10 pesos per kilo in the process. We totally
sold 42 kilos earning us 420 pesos that deeply helped the funding of our products. We
increased the production in the process.

Financial Statement

A. Income Statements

An income statement, also known as a profit and loss statement, is a financial

statement that summarizes a company's revenues, expenses, and profits (or losses) over a
specific period. It provides valuable insights into a company's financial performance and
profitability by showing how much money the company generated from its operations
and how much it spent to earn that revenue.
 The revenue of our products earned approximately P2,800.00 pesos for cheesy
potato nuggets and watermelon juice. The revenue for the mangoes sold is approximately
P1,630.00 earning us a total of P4,300.00.

B. Cash flow Statement

A cash flow statement is a financial statement that provides a summary of the

cash inflows and outflows of a business over a specific period of time. It helps
stakeholders, such as investors, creditors, and management, understand how cash is being
generated and used by the company. The statement is divided into three main sections:
operating activities, investing activities, and financing activities.

For the operating activities, only 1 person bought all the materials needed in order
to process our products to lessen the cost of transportation. All the materials bought in the
city markets to ensure that the price are lower than any store in the vicinity. 5 persons
which are all the members of our group helped in processing the products to ensure faster
production and on time schedule of process and selling our products.

The total income of our products are approximately P4,430.00 while the capital is
P2,682.00. The net income of our products sold is approximately P1,568.00

C. Balance sheet Statement

In this section, we will include the cost of raw materials, cost of production,
income, capital and the net income.

Profitability Statement

A. Return of Investment

Based on the above data, the capital of our group is exactly P500 and the cost of
raw materials and production is P441.00. On the first day of our production and selling of
our cheesy potato nuggets and watermelon juice, we earned a total of 66 pieces of CPN
worth 5 pesos each = P330.00 and a total of 70 cups of Wj worth 5 pesos each = P350.00.
We had an income of P680.00 - the capital which is P441.00 earning us an approximately
239 pesos. We need a total of 2 days in order to have an ROI of our products and made
some earnings.

B. Net Profit Margin

The net profit margin is a financial ratio that measures the percentage of revenue
that remains as net income after deducting all expenses, taxes, and interest. It provides
insights into a company's profitability and efficiency in managing its expenses relative to
its revenue. The formula to calculate the net profit margin is:

Net Profit Margin=(Net Income / Total Revenue) × 100%

As per our net income and total revenue. The calculation is as follows;
NPM= 4,300 / 1,568 x 100 = 274.23

C. Benefit Cost Ratio

The benefit-cost ratio (BCR) is a financial metric used to evaluate the profitability
of an investment or project by comparing the benefits gained from the investment to the
costs incurred. It helps decision-makers assess whether the benefits of an investment
outweigh its costs and whether it is financially viable. The formula to calculate the
benefit-cost ratio is:

Benefit Cost Ratio =Total Benefits/Total Cost

Total Benefit =B1(CPN)​ +B2(WJ) +B3(MANGO)

1,750 + 1,050 + 1,630.00 = P4,430.00

Total Cost =C1(CPN)​ +C2(WJ) +C3(MANGO)

968 + 684 + 1,630.00 = P2,862.00

As per our total benefits and total cost. The calculation is as follows;
BCR= 4,430 / 2,862 = 1.54

KEY TAKEAWAYS
The benefit-cost ratio (BCR) is an indicator showing the relationship between the
relative costs and benefits of a proposed project, expressed in monetary or qualitative
terms.
If a project has a BCR greater than 1.0, the project is expected to deliver a
positive net present value to a firm and its investors.
If a project's BCR is less than 1.0, the project's costs outweigh the benefits, and it
should not be considered.
CHAPTER 4: SUMMARY AND CONCLUSION

Problems Encountered and Solutions Applied

The problems we encountered in selling our products is as follows;

1. Lack of Funds - We faced this problem on the first part of our production. We only
have limited capital since we’re students only and the schedule of our classes made it
difficult for us to earn money.

Solution Applied:

We round up all of our savings from daily budget until we earned enough to buy all the
necessary materials in order to start our production.We even sold some mangoes and add
some markup in order to increase our budget for increase production.

2. Hectic Schedule - On the last few weeks of May 2024, our scheduled was so hectic in
order to fulfil all the necessary final requirements on our 2nd year 2nd semester We don’t
have any free days meaning we can’t sell our products.

Solution Applied: Set a stall in our sarisari store in order to sell it even if we’re not on
the vicinity. One of our members, Jairus Batao asked her auntie to sell our products
beside her sari sari store in order to have some income.

Summary

Selling products are hard for sure, but only to those who don’t have courage,
perseverance and determination to pursue it. All in all, the selling of our products which
are the Cheesy Potato Nuggets and Watermelon Juice and even selling mangoes on the
locality really did a lot of number on us agriculture students. Despite of all the hectic
schedules, we still manage to make our narrative report a success because of everyone’s
helping hands in doing tasks.
This had been a fun and learning experience to each and everyone of us because it
helped and taught us how hard it is to become a farmer and an entrepreneur at the same
time. It taught us a lot of things especially on how fun it is to buy ingredients, to cook our
products as a group, sell and advertise it as a group.
Overall, it taught as the meaning of camaraderie. On how a certain task will be
finished faster if everyone is helping to accomplish it.

Conclusion and Take Aways:

Based on this narrative report, we thereby conclude that selling and making
products are tough but fun at the same time. As we bought the ingredients, to processing
it, to advertising it, to selling it and especially to calculating all the needed outcomes. We
realized a lot of things, one of this is how precious time is. Time waits for no one. Even if
you have all the money in the world, there’s not amount of money to buy time. Always
cherish all those memories you had because it will help you in venturing out in the real
world as soon as you left the university.
Thank you for this wonderful experience you gave and taught us Ma’am Marra
Loretizo-Siarrez. Always remember that we are grateful from the bottom of our hearts
because you are there teaching and leading us to new horizons we thought we’ll never
experience in our lives.
CHAPTER 5: SNAPSHOTS

Preparation of the Product

Cheesy Potato Nuggets
Watermelon Juice
Marketing of the Product

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Cheesy Potato Nuggets

Watermelon Juice
Curriculum Vitae
References

https://www.investopedia.com/terms/b/bcr.asp
https://www.businessmanagementideas.com/agricultural-business/agricultural-
marketing-definition-characteristics-types-functions-and-
measures/19934#google_vignette
https://www.marketingtutor.net/marketing-process/
https://www.marketing91.com/marketing-channels/
https://smallbusiness.chron.com/marketing-margin-20421.html
https://www.investopedia.com/terms/m/marketing-mix.asp
https://www.jotform.com/blog/problems-of-agricultural-marketing/
https://www.bench.co/blog/accounting/cash-flow-statements
https://www.investopedia.com/terms/b/balancesheet.asp
https://www.investopedia.com/terms/i/incomestatement.asp
https://www.investopedia.com/terms/n/net_margin.asp