“THE WILD EATERY”

Livestock’s Feeds ‘N Supplies

_______________________________________________________

A Business Plan

Presented to the Faculty of the

College of Marine Transportation

University of Cebu Lapu-Lapu and Mandaue

Philippines

_______________________________________________________

In Fulfillment
of the Requirements for the
Subject ENTREP 100

_______________________________________________________

By:

MAGLASANG, FERIAND DAVE S.

May 202
 TABLE OF CONTENTS

Cover Page I
Table of Contents II
Executive Summary IV

CHAPTER

1 COMPANY

Name of the Company 1

Logo 1
Contact Information 1
Introduction 2
Vision 3
Mission 3
Ownership 3
Location 4

2 PRODUCTS AND SERVICES

Products 5
Supplier 6

3 MARKET ANALYSIS

Target Market 7
Competitors 8
SWOT Analysis 9
Competitive Edge 10
4 STRATEGY

Distribution Strategy 12
Sales Strategy 14
Pricing 15
Branding 17

5 OPERATIONS

Organizational Structure of the Business 18

Designations, Qualifications, Duties and Responsibilities 18
Number of Employees 19

6 FINANCIAL PLAN

Start-up Funding 20
Initial Cost 21

APPENDICES

Location Map 27
Store Lay-out 28
Sample Product and Services 29
 Executive Summary

The Wild Eatery: Livestock Feeds 'N Supply is a visionary enterprise set to launch in the
heart of Talibon, Bohol, Philippines. Founded by Feriand Dave Maglasang, an individual
with a rich background in the agriculture and livestock industry, the business is
dedicated to providing high-quality livestock feeds and agricultural supplies. The Wild
Eatery stands out with its commitment to integrating technology, fostering innovation,
and maintaining a strong focus on customer relationships and sustainability.

Strategically located in Poblacion, Talibon, The Wild Eatery is positioned to tap into the
vibrant markets of agriculture and livestock. The business plan outlines a
comprehensive strategy that includes an extensive product assortment, meticulous
quality control, and a pledge to sustainable practices. The Wild Eatery aims to be the
region’s trusted partner for thriving farms and a flourishing agricultural industry, with a
mission to equip farmers with the knowledge, resources, and support they need for
sustainable success.

The competitive edge of The Wild Eatery lies in its use of smart technology to
streamline operations, a strong online presence through social media and a dedicated
website, and a reputation built on sustainability and competitive pricing. The
distribution strategy is designed to ensure the availability of products across a wide
array of outlets, employing a strategic blend of direct sales and indirect channels,
including partnerships with local farm supply stores, supermarkets, and specialized
agricultural retailers.

The financial backbone of The Wild Eatery is solid, with ₱2,000,000.00 in start-up
funding, comprising personal savings and a business loan from the Land Bank of the
Philippines. This funding is allocated to inventory acquisition, store setup, delivery
vehicle purchase, marketing, working capital, and securing necessary licenses and
permits. The business is set to offer a diverse range of products, from various animal
feeds to veterinary medicines, seeds, plants, fertilizers, and agricultural supplies, all
competitively priced to cater to the needs of the local farming community.
The sales strategy of The Wild Eatery is centered around nurturing relationships with
customers, employing a CRM system to enhance customer interactions, and offering
incentives for bulk purchases. The promotion strategy includes digital marketing,
educational workshops, and loyalty programs, while operating hours are tailored to the
farmers’ schedules, providing convenience and accessibility.

In conclusion, The Wild Eatery: Livestock Feeds 'N Supply is on a trajectory to

transform the livestock feed and agricultural supply industry in Talibon, Bohol. With a
clear vision, comprehensive strategy, and commitment to quality, innovation, and
customer service, The Wild Eatery is poised to not just satisfy current market needs but
to also anticipate and shape future trends. The business is a testament to the
entrepreneurial spirit and dedication to the agricultural sector, ready to cultivate
success and enrich the lives of the farmers and the community it serves.
CHAPTER 1
COMPANY

1
Introduction

The Wild Eatery: Livestock Feeds’N Supply is a pioneering force in the agricultural
sector, providing a critical component to the global food supply network. Situated in the
vibrant community of Talibon, Bohol, this enterprise transcends the traditional role of a
feed store to become a center of agricultural advancement and support for the livestock
industry. Strategically located, The Wild Eatery taps into the dynamic markets of
agriculture and livestock. The increasing demand for superior quality animal products
and supplies positions the company as the preferred destination for farmers and
livestock owners who value convenience and excellence.

The company's commitment to growth is evident in its pledge to broaden its product
assortment, encompassing an extensive range of feeds, supplements, and health
products. This expansion is designed to accommodate a diverse array of animals, from
exotic pets to specialized breeds, ensuring a tailored solution for every client. The Wild
Eatery's dedication to quality is unwavering, with a meticulous quality control process
that includes sourcing from esteemed suppliers and consistent testing. This ensures
that all products adhere to the highest standards, forming the foundation of the
company's reputation for excellence.

Sustainability is integral to the company's ethos. The Wild Eatery is devoted to

minimizing its environmental impact through sustainable practices, including eco-
friendly packaging and support for local agriculture, aligning with the values of its eco-
conscious customer base.

Customer relationships are the cornerstone of The Wild Eatery's philosophy. The expert
team is always available to offer customized advice and support, guaranteeing that
clients depart with the right products and the knowledge for effective application.

2
Embracing modern technology, The Wild Eatery aims to enhance operational efficiency
and broaden its digital footprint. This not only streamlines internal processes but also
widens the company's market reach.

With a clear vision and comprehensive strategy, The Wild Eatery: Livestock Feeds’N
Supply is on a trajectory to transform the livestock feed and agricultural supply
industry. The company's steadfast commitment to quality, innovation, and customer
service positions it to not just satisfy current market needs but to also anticipate and
shape future trends.

Vision
To be the region's trusted partner for thriving farms and a flourishing agricultural
industry.

Mission
 Provide top-quality livestock feeds and agricultural supplies that consistently
exceed customer expectations, ensuring optimal animal health and crop yields.

 Equip farmers with the knowledge, resources, and support they need to achieve
sustainable success, fostering a thriving agricultural community.

 Continuously research and develop cutting-edge products and solutions that

address the evolving needs of the agricultural industry, contributing to a more
productive and resilient future.

Ownership
Feriand Dave Maglasang, the sole proprietor of “The Wild Eatery,” brings a unique
blend of expertise and passion to the enterprise. The business, legally recognized as a
Sole Proprietorship, is a testament to the commitment to providing high-quality
livestock feeds and agricultural supplies.

3
Below is the owner’s qualifications:
Name: Feriand Dave Maglasang
Experience: 5 years in the agriculture and livestock industry
Education: Bachelor of Marine Transportation

Location
The Wild Eatery: Livestock Feeds ‘N Supplies is set to be a pivotal establishment in
Poblacion, Talibon, Bohol, capitalizing on the region's robust agricultural sector and the
local government's supportive policies. With Poblacion's dense population of livestock
farmers, The Wild Eatery has direct access to a significant market in need of high-
quality feed and supplies.

Bohol's rapid development and the government's initiatives like the BALA Program and
Special Area for Agricultural Development offer The Wild Eatery opportunities for
growth, training, and potential financial support. These efforts, coupled with the
community's commitment to sustainable agriculture, create an ideal environment for
The Wild Eatery to thrive.

In essence, The Wild Eatery is strategically positioned to become a key player in

Poblacion's agricultural landscape. By aligning with government incentives and fostering
community engagement, The Wild Eatery aims to lead the charge in the agricultural
revolution, supporting the livelihoods of local farmers and bolstering the livestock
industry.

4
 CHAPTER 2
PRODUCTS AND SERVICE

The Wild Eatery: Livestock Feeds 'N Supplies will offer a variety of supplies ranging
from agriculture to livestock including but not limited to feeds, agricultural supply,
vitamins, and tools. Catering wide range of the following animals:
 Pigs
 Chicken
 Cow
 Carabao
 Fish (fish pond)
 Birds
 Dog and cat ( household pets)
 Horse
 Goat
In line with that The Wild Eatery: Livestock Feeds 'N Supplies also provides the
following services:
 Custom Made Feeds
 Delivery (Selective)
The Wild Eatery will continue to offer all of the above great products, while evaluating
the desire and need by our customers for the following items.

Products
 A Complete Line of Feeds for All Animals (Starter feeds, Grower feeds, Finisher
feeds, Maintenance feeds, Specialty feeds)
 Books (Related to Animals)
 Exotic Animal Feed
 Home and Garden Accessories
 Landscape Supplies
 Live Animals

5
  Organic Gardening
 Plants, Flowers and Trees
 Ponds and Water Gardens
 Shanties
 Tools and Gloves

The Wild Eatery will continue to offer the existing services, but we will also be
expanding our services to include the following as customers demonstrate an interest in
supporting the addition of such services. Services (Delivery (Full Time), Equine
Massage, Equine Boarding and Stable).

Supplier
Certified by Department of Agriculture for compliance with industry standards and
regulations. Accredited distributor for leading agricultural brands and manufacturers.
Contact Information:
Green Fields Agro Suppliers
Address: 5588 Looc, Mandaue City Cebu
Phone: 09510776986
Email: [email protected]

Certified by OCCP and Department of Agriculture for adherence to industry standards

and best practices. Accredited distributor for leading brands and manufacturers in the
agricultural inputs and livestock feed sectors.
Contact Information:
Harvest Provisions Inc.
Address: Kanlubag st. Kabasakan, Talibon Bohol
Phone: 0999226767

6
 CHAPTER 3

MARKET ANALYSIS

Target Market

Since Bohol is rural area with abundance of agriculture and livestock livelihood, the
Wild Eatery: Livestock Feeds ‘N Supplies focuses more of its target market to the
livestock farmer, Livestock producers, family-run backyards and local communities.

Small and big farmers represent a significant segment, characterized by their need for
cost-effective yet high-quality feeds and supplies. Tailoring product offerings to meet
their varying scale of operations and crop or livestock types can enhance market
penetration and customer satisfaction. Additionally, implementing strategies such as
bulk pricing or loyalty programs can incentivize repeat purchases and foster long-term
relationships with these customers.

Livestock producers constitute another key segment, requiring specialized feeds to

optimize the health and productivity of their animals. By offering a range of feeds
tailored to different livestock species and production goals, your business can cater to
the specific needs of this customer group. Moreover, providing value-added services
such as nutritional consultation or on-farm delivery can differentiate your brand and
enhance customer loyalty within this segment.

Family-owned small backyard farms represent a niche market segment with distinct
preferences for natural and sustainable products. Understanding their desire for
environmentally friendly options and chemical-free feeds can guide product
development and marketing strategies. Emphasizing the health benefits of your feeds
for both animals and consumers, as well as highlighting your commitment to
sustainable agricultural practices, can resonate strongly with this customer group and
drive sales.

7
Local communities, including urban and rural areas, present an opportunity to tap into
grassroots demand for agricultural supplies and feeds. Engaging with community
organizations, participating in local events, and offering educational workshops can help
raise awareness of your brand and establish strong connections within these markets.
By positioning your business as a trusted resource for all things agriculture-related, you
can become a go-to supplier for community gardens, school programs, and small-scale
farming initiatives.

Competitors

JM Poultry & Livestock Supply, Inc.

JM Poultry & Livestock Supply (JM Poultry) is a chain of agrivet stores. It serves as the
marketing arm of Universal Feed Mill Corp, exclusively distributing Unifeeds and Pit
Fighter products. In addition to feed distribution, JM Poultry also provides veterinary
medicines from both multinational and local veterinary companies. The company was
established in 1984 by Dr. Avelino and Mrs. Elenita de Manuel with the goal of offering
quality and reasonably priced feeds, farm services, animal health products, and other
specialty items to backyard and commercial raisers.

Roi's Agrivet Supplies

Roi’s Agrivet Supplies is a one-stop shop for all agricultural and livestock supply needs
in the province. Their policy is to serve every customer, regardless of gender, race, or
origin. Whether you’re a backyard farmer or a commercial raiser, Roi’s Agrivet Supplies
aims to provide quality service and essential supplies to support your operations.

8
Agrilife Philippines

Agrilife Philippines is an agrivet outlet that was established in 2021. They currently
operate 17 stores across the Visayas and Mindanao regions. Their mission is to serve as
a one-stop shop for all your agricultural and livestock needs. Agrilife partners with the
best suppliers to create diverse and cost-efficient product offerings for everyday animal
husbandry activities. They provide a wide range of veterinary medicines, quality agrivet
accessories, and feeds for all types of livestock.

Pioneer Agrivet Supply

Pioneer Agrivet Supply, is a vital agricultural veterinary supply store catering to the
needs of livestock farmers. This branch, part of the PMC Agrivet Supply network, offers
a wide range of products essential for livestock health and farming operations. With a
commitment to quality and service, Pioneer Agrivet Supply serves as a reliable source
for livestock feeds, veterinary products, and other agricultural supplies in the region

SWOT Analysis:

SWOT JM Poultry & Roi's Agrivet Agrilife “THE WILD

ANALYSIS EATERY”
Livestock Supplies Philippines
Supply, Inc. Livestock’s
Feeds ‘N
Supplies

1.Eperience 1.comprehensive 1.industry 1.custom feeds

operators network service expertise option
STRENGTHS
2.High-profit 2.strategic 2. quality 2.brand reputation
margin location assurance
3.expertise and
3.Customer loyalty 3. quality 3. comprehensive knowledge
and relationship assurance service

9
 1.supply chain 1. competition 1. supply chain 1.expense
challenge
WEAKNESSES 2.environmental 2.financial 2. seasonal
concern constraints dependency
2. competition
3.market volatility 3. supply chain 3. competition
challenge 3.financial
constraints

1. growing 1.diversification 1. technological 1.market

demand integration expansion
OPPORTUNITIES 2.community
2. technological engagement 2. diversification 2. increase brand
advancement awareness
3.technological 3. community
3.diversification integration engagement 3. online sales

1. fluctuating feed 1. market trends 1. supply chain 1.biosecurity risks

prices disruptions
THREATS 2.disease 2. trade barries
2. competition of outbreaks 2. fluctuating feed
alternative prices 3. market trends
3. regulation
3.supply chain compliance 3. disease
disruptions outbreaks

Competitive Edge

Technology –The Wild Eatery are integrated with smart technology to keep our
operations smooth and our shelves stocked. Our digital tools analyze trends and
customer needs, guiding us to make smart choices quickly. Plus, we’re building an
online space such as social media platforms to share tips, gather some feedbacks and
build connections with our customers.

Innovation -The Wild Eatery will innovate the Talibon feed and supply market with our
unique marketing. Our plan includes advanced feeding systems, sustainable practices,
and a strong online presence. We will offer personalized service, online shopping, and
educational events to engage customers. Our commitment to sustainability and

10
standout packaging will set us apart, ensuring The Wild Eatery leads in the agricultural
sector.

Reputation – The Wild Eatery will focus on sustainability and economical prices to
build a strong brand reputation. Engage in regenerative agricultural practices and
highlight your commitment to green initiatives. Share success stories and customer
testimonials to build trust and credibility.

Geographic Location – Leverage the geographical advantage of Poblacion, Talibon,

Bohol, by optimizing supply chain management with geo-location services. This will
ensure efficient delivery and logistics, making The Wild Eatery the go-to source for
livestock feeds and agricultural supplies in the region.

11
 CHAPTER 4

STRATEGY

Distribution Strategy

The Wild Eatery stands at the forefront of transforming the livestock feed and
agricultural supply landscape in Poblacion, Talibon. Our meticulously designed
distribution strategy ensures that our superior-quality products are within easy reach of
every livestock farming household in the area. Adopting an intensive distribution
approach, we are set to deeply penetrate the market via a solid network of indirect
distribution channels.

Intensive Distribution Strategy:

 Objective: To ensure the availability of our products across a wide array of
outlets in Talibon and its vicinities, thereby maximizing our market reach and
sales potential.
 Channel Design: Forge partnerships with a diverse group of distributors,
encompassing local farm supply stores, supermarkets, and specialized
agricultural retailers.
 Channel Mix: Employ a strategic blend of direct sales (both in-store and online)
and indirect channels, which include intermediaries such as wholesalers and
retailers.

Indirect Distribution Channels:

 Wholesalers: Form alliances with wholesalers capable of disseminating our
products to a variety of retail outlets.
 Retailers: Build relationships with both small local stores and larger supermarkets
to ensure our products are stocked.

12
  Online Marketplaces: Showcase our products on e-commerce platforms
specializing in agricultural supplies, thereby broadening our audience.
Marketing Plan:
 Product Positioning: Highlight the exceptional quality and nutritional benefits of
our feeds, tailored to meet the unique requirements of livestock farmers in
Bohol.
 Pricing Strategy: Implement competitive pricing models with volume discounts to
entice and maintain a loyal customer base of large-scale purchasers.
 Promotional Tactics: Execute precise advertising campaigns, participate in
agricultural expos, and harness the power of social media to elevate brand
visibility and recognition.

13
Sales Strategy

At The Wild Eatery, we’re not just selling feeds; we’re nurturing relationships. Our sales
strategy is the heartbeat of our mission, pumping vitality into every transaction with the
farmers of Talibon. We recognize the unique needs of each farming household and
respond with a personalized touch.

Key Initiatives:

 Customer Relationship Management (CRM): A digital backbone to track and

enhance customer interactions, ensuring a tailored sales experience.
 Incentives for Bulk Purchases: Rewarding volume buys with discounts, fostering
loyalty and repeat business.
 Collaborations: Strengthening our roots in the community through partnerships
with local farmers’ groups and cooperatives.

Promotion Strategy:
 Digital Marketing: Connecting with our audience where they live online,
showcasing the value we bring to their farms.
 Educational Workshops: Sharing knowledge to grow together, establishing The
Wild Eatery as a thought leader in livestock nutrition.
 Loyalty Programs: A thank-you to our repeat customers, with perks that keep
them coming back.

Operating Hours:
 Weekdays: 8:00 AM - 6:00 PM, aligning with farmers’ schedules for convenience.
 Weekends: 9:00 AM - 4:00 PM, balancing customer service with operational
needs.
 Special Hours: Adapting to the farming seasons with extended hours or delivery
services to support our customers’ busiest times.

14
Pricing

Product Category Product Description Price (₱)

Livestock Feeds
Poultry Starter Feed 1,550.00
Poultry Layer Feed 1,650.00
Poultry Grower Feed 1,600.00
Poultry Finisher Feed 1,700.00
Swine Fattening Feed 1,850.00
Swine Breeder Feed 1,950.00
Swine Pre-starter Feed 2,000.00
Goat Feed 1,750.00
Dairy Cattle Feed 2,100.00
Beef Cattle Feed 2,200.00
Sheep Feed 1,800.00
Horse Feed 2,000.00
Fish Feed (Floating) 1,700.00
Shrimp Feed 1,900.00
Gamefowl Feed 2,000.00
Rabbit Feed 1,500.00
Duck Feed 1,600.00
Veterinary Medicine
Nobilis RT + IB + MULTI + G + ND Vaccine 750
Piperazine Citrate + Phenothiazine 300
Tylosin Tartrate Injection 500
Peni-DHS 20+25 650
Oxytetracycline Injection 550
Cyanocobalamin Laking V-22 Siglakas 400
Tylosin (As Tartrate) Injection 500
Sterile Water for Injection 100
Amitraz Ectodex 450
Amitraz Taktic 500

15
 Retinol Palmitate + Cholecalciferol 350
Seeds & Plants
Watermelon Sugar Baby 1,112.00
Sweet Pepper Yolo Wonder 656
Hybrid Red Sorghum (High Yield Variety) 1 Kilo 845
Zucchini Squash Hybrid Gold Rush 899
Mixed Color Mini Lotus Water Lily Bonsai 217.77
Various Fruit Tree Seedlings (per piece) 150.00 - 500.00
Fertilizers
Plantcare Fortified Liquid Organic Fertilizer 2,282.00
Osmocote Fertilizer - Canister 1 Kilo 749
Agricultural Supplies
Insecticides 500 - 1,500
Fungicides 600 - 1,800
Rodenticides 250 - 700
Molluscicides 300 - 900
Plant Growth Regulators 750 - 2,000
Biopesticides 1,000 - 2,500
Soil Conditioners 500 - 1,500
Hydroponic Supplies 2,000 - 10,000
Irrigation Supplies 1,000 - 15,000
Protective Gear 100 - 1,000
Testing Kits 500 - 3,000
Greenhouse Films 1,500 - 5,000
Shade Nets 800 - 2,500
Plant Support Structures 2

16
Branding

At The Wild Eatery, our brand is more than just a name; it’s a promise of quality,
reliability, and unwavering support for the agricultural community. Our vision to become
the most trusted supplier in the region is the cornerstone of our branding strategy. We
are committed to delivering high-quality livestock feeds and agricultural supplies that
empower farmers and contribute to the prosperity of local agriculture.

Reasons for the Chosen Branding:

Trust and Reliability: Our vision emphasizes our goal to be the most trusted and reliable
source in the market, assuring customers of our dependability and consistent quality.
Quality Commitment: We pledge to provide only the best products, aligning with our
mission to offer top-tier supplies that foster success for farmers and livestock owners.
Sustainable Practices: Our focus on sustainability reflects a modern approach to
agriculture, ensuring that we meet today’s needs without compromising the future.
Exceptional Service: We promise unbeatable service, ensuring that every interaction
with The Wild Eatery is positive and productive.
Competitive Pricing: Our commitment to affordability is clear in our mission,
guaranteeing that our prices remain competitive without sacrificing quality.
Our branding is a reflection of our dedication to nurturing growth and sustaining life,
encapsulating our role as a catalyst for success in the agricultural sector. The Wild
Eatery is not just a supplier; we are a partner in progress, dedicated to cultivating
success and enriching lives.

17
 Chapter 5
Operations

Organizational Structure of the Business

owner / manager

Truck driver /
Cashier Labor
delivery

Designations Duties and Responsibilities

Qualifications
 Must be 25-30 years old.  Manage the over-all
 With experience on management production of the
(college level). business from the small
 With excellent Communication Skills. tasks to larger ones.
 With excellent managerial skills.  Monitor the over-all
 Owner/  Minimum of a Bachelor’s degree or performances of the
manager equivalent in business or staffs.
departmentally field.  Responsible for planning,
 Specialized training in managing human directing and overseeing
resource operations for
maintaining work
systems, procedures, and
policies.

 High school diploma or at least college  Alert and attentive in the

level, customer service or cashier money transactions
experience, ability to handle  To render an honest and
transactions accurately and responsibly, approachable attitude to
and basic Math and computer skills. the payees.
 Must be an honest and truthful person.  Operating scanners,
 Single (male/female) scales, cash registers,
 Cashier  Must have the knowledge on money and other electronics.
transactions. Balancing the cash
register and generating
reports for credit and
debit sales.
 Accepting payments,
ensuring all prices and
quantities are accurate

18
 and proving a receipt to
every customer.

 High school diploma or at least a TESDA  Operating, handling,

graduate. maintaining, and
 Driving license and at least 2 years of repairing a truck.
driving experience on trucks, cars, etc.  Delivering supplies to
 Truck  Must be able to drive fast and safe. customers with
driver/delivery  Must have a driver’s license. reasonable time intervals.
 Must be responsible and patient person  Ensuring that the quality
 Must be an honest and dedicated is not deterred when
person. delivered.

 Elementary level or at least high school  Serving and preparing the

diploma. supplies purchased by
 Must be able to recognize supplies and customers.
tools in the store.  Will come with the truck
 Has surface knowledge in the field of driver when delivering
agriculture and livestock whether from supplies to help unload
school or experience. and load the truck.
 Labor  Must be able to
communicate well with
both the cashier and the
customer to avoid
confusion.
 Able to handle supplies
safely.

Number of Employees

As the owner of The Wild Eatery, I've decided to start with a lean and efficient
team of 4 dedicated individuals. I will personally oversee all aspects of the business,
from sourcing the finest livestock feeds and agricultural supplies to building strong
relationships with our valued customers in the Poblacion, Talibon community. Our
friendly and knowledgeable Cashier/Customer Service Representative will be the
welcoming face of our store, handling transactions, answering questions, and ensuring
a positive experience for everyone who walks through our doors. Our reliable Delivery
Driver/Laborer will ensure timely product delivery while also assisting with various tasks
around the store, from order preparation to inventory management. An additional
Laborer will provide further support in fulfilling orders and maintaining the store,
ensuring a smooth and efficient operation.

19
 CHAPTER 6
FINANCIALPLAN

Start-up Funding

The Wild Eatery is launching with ₱2,000,000.00 in start-up funding. This is comprised
of ₱1,000,000.00 from my personal savings, reflecting my strong belief in this venture,
and a ₱1,000,000.00 business loan secured from the Land Bank of the Philippines. This
financial infusion will be strategically allocated to establish a strong foundation for the
business:

 Inventory Acquisition: A significant portion of the funds will be used to

procure a diverse and comprehensive inventory of high-quality livestock feeds,
agricultural supplies, seeds, tools, and equipment. This ensures we can meet the
varied needs of our Boholano farmers from day one.
 Store Setup and Furnishings: A portion will be invested in transforming our
Poblacion, Talibon location into a welcoming and functional space for customers.
This includes shelving, display units, storage solutions, and a comfortable
consultation area.
 Delivery Vehicle: Recognizing the importance of reliable delivery services, a
portion of the funds will be dedicated to acquiring a suitable vehicle for
transporting products to our customers' farms.
 Marketing and Promotion: To create awareness and attract customers, we
will invest in initial marketing efforts, including signage, flyers, social media
presence, and potentially local advertising.
 Working Capital: A portion will be reserved as working capital to cover
operational expenses such as rent, utilities, salaries, and unforeseen costs during
the initial phase of the business.
 Licenses and Permits: The necessary licenses and permits required to operate
legally in Poblacion, Talibon will be secured using a portion of the funds.

20
This combined funding strategy, utilizing a blend of personal investment and a bank
loan, allows The Wild Eatery to launch with confidence, ensuring we have the resources
to meet the needs of our customers, build strong relationships within the community,
and contribute to the growth of Bohol's agricultural sector.

Initial Cost

Specific Estimated Cost

Expense Category Notes
Items/Services (PHP)

Inventory
Acquisition
(₱800,000.00)

Poultry (starter, Various types for

grower, finisher), different species
Livestock Feeds 350,000.00
swine, cattle, goat and growth
feeds stages

Mineral mixes,
protein
Address specific
supplements,
Specialty Feeds 150,000.00 nutritional
lactation feeds,
requirements
performance
enhancers

21
 Organic chicken
Catering to
feed, organic pig
Organic Feeds 100,000.00 sustainable
feed, organic cattle
farming practices
feed

Organic compost, Organic and

Fertilizers vermicast, NPK 80,000.00 conventional
fertilizers options

Improve soil
Lime, gypsum, rock
Soil Amendments 30,000.00 health and
phosphate
fertility

Insecticides,
fungicides, Natural and
Pest Control 40,000.00
herbicides (organic synthetic options
and conventional)

Vegetable seeds,
fruit tree saplings, Locally adapted
Seeds 25,000.00
rice seeds, corn and high-quality
seeds

Shovels, rakes,
hoes, sprayers, Basic farming
Tools & Equipment 25,000.00
watering cans, tools
wheelbarrows

22
 For storing and
Packaging Bags, containers,
50,000.00 presenting
Materials labels
products

Miscellaneous Gloves, masks, Ensuring safety

50,000.00
Supplies disinfectants and hygiene

Store Setup and

Furnishings
(₱300,000.00)

Painting, flooring, Creating an

Renovations lighting, minor 100,000.00 inviting
repairs atmosphere

Adequate storage
Metal shelving,
Shelving & Displays 80,000.00 and attractive
racks, bins
displays

Cabinets, pallet Efficient storage

Storage Solutions 50,000.00
racks for inventory

Dedicated space
Desk, chairs,
Consultation Area 20,000.00 for customer
signage
consultations

Point-of-Sale Cash register, 50,000.00 Streamlining

23
System computer, scanner transactions

Delivery Vehicle
(₱400,000.00)

Purchase of a used Reliable

Truck/Van or new delivery 400,000.00 transportation for
vehicle product delivery

Marketing and
Promotion
(₱100,000.00)

Storefront sign,
banners, Creating a visible
Signage 20,000.00
promotional presence
materials

Distributing
Flyers & Brochures Design and printing 10,000.00
information

Social media
Reaching a wider
Social Media advertising 30,000.00
audience
campaigns

Website Establishing an
Basic website 20,000.00
Development online presence

24
 Radio ads,
newspaper ads, Reaching the
Local Advertising 20,000.00
community local community
sponsorships

Working Capital
(₱300,000.00)

Secure a suitable
Rent 3 months' rent 60,000.00
location

Electricity, water,
Essential for daily
Utilities internet for 3 30,000.00
operations
months

3 months' salaries Covering payroll

Salaries 120,000.00
for 4 employees costs

For unexpected Buffer for

Contingency Fund 90,000.00
expenses unforeseen costs

Licenses and
Permits
(₱50,000.00)

Municipal business
Business Permit 20,000.00 Legal operation
permit

25
 Sanitary permit
Health and safety
Sanitary Permit from the local 10,000.00
compliance
health department

DTI registration,
Registering the
Other Permits BIR registration, 20,000.00
business
etc.

Total Initial
2,000,000.00
Investment

26
 APPENDICES

Location Map
Located in Polacion public market, Talibon, Bohol

The Wild Eatery: Livestock Feeds ‘N Supplies is set to be a pivotal establishment in

Poblacion, Talibon, Bohol, capitalizing on the region's robust agricultural sector and the
local government's supportive policies. With Poblacion's dense population of livestock
farmers, The Wild Eatery has direct access to a significant market in need of high-
quality feed and supplies.

27
Store Lay-out

28
Sample Product and Services

Livestock feeds

29
Veterinary Medicine

30
Agricultural Supplies

31