Assignment #3 Instructions The Proposal

CMNS 354
Assignment #3
Proposal for a New Tourism Business, Activity or Service
The Proposal
Due: Monday, February 13 on eLearn at 11:55 p.m. + 24-hour grace period
Details: This is a minimum 1,500-word proposal on an idea of your choosing; it is worth 25% of
your grade. It will consist of the following components:
Title Page
Introduction
Background or Problem Statement
Proposed Plan
Timetable
Budget
Benefits
Conclusion (with a call to action)
You can work with a partner if you choose. Frame your proposal around an idea that you could
actually see yourself/yourselves pitching one day to a tourism-related company, a small
business owner, the loans officer at your bank, or an angel investor. Keep in mind that your
proposal is intended to persuade someone to give you the money and resources to make your
idea happen. The proposal therefore must be written for a specific real-life individual, someone
in the position to make a decision, not a junior employee, at the real-life organization of your
choice. For example, a proposal to incorporate LBGQT2 wedding packages into the Pemberton
Valley Lodge’s special offerings would be directed to David MacKenzie, owner and general
manager of the lodge.
Your proposal must contain all the facts the decision-maker will need to know before he or she
gives you an answer. Include appeals to logic, emotion and authority to make your argument
even more compelling. See reverse of this handout for more details on what should be included
in each of the sections listed above. Please format the proposal using the subheads listed
above in bold. Point form writing is acceptable in for the Timetable and Budget sections.
This assignment is due on eLearn on February 13. Any questions or concerns can be emailed
to [email protected]. If you require an extension beyond February 14, please request this
well in advance.
ORGANIZE THE PROPOSAL USING THESE SUBHEADINGS
Title Page
The title of your proposal, centered and in bold at the top
Submitted to: name, job title and name of organization of your recipient (a real person!)
Submitted by: your name(s)
Date: Monday, February 13, 2023
Introduction
In two to three sentences, explain who you are, what you are proposing, and why. What will your role(s) in
the project be?
Background or Problem Statement

What situation does your organization currently find itself in that has prompted you to write this proposal?
In one or two sentences, define and describe the problem your proposal will solve, or the opportunity your
proposal will advantage of. For example: “Pemberton Valley Lodge’s current accommodation packages
do not include weddings. Specifically, there is a strong market for affordable LBGQT2-friendly destination
wedding locations, and PVL is well positioned to take advantage of this given its proximity to Vancouver
and Whistler.”
Proposed Plan
Describe your idea in detail. For example: “I am proposing that Pemberton Valley Lodge’s incorporate a
wedding package to attract LGBQT2 couples and their friends and families. It would include an on-site
ceremony and reception, accommodation and add-on tours such as fishing and hiking for interested
guests.” You would then offer much more detail on this package (available when, how many guests, what
other amenities are included such as a wedding planner, caterer, etc.), and you must also identify the
target audience for your new tourism business, activity or service. What is the age range, and household
income of your target customer? Are they residents of B.C. or visitors? Provide as much demographic
information as possible on the prospective clientele for your idea.
Your plan must include some goals and objectives. A goal can be abstract and not measurable, such as
increasing public awareness or generating goodwill in the community. An objective must be concrete and
measurable, such as a % increase in revenue or bookings, or one story in the Vancouver Sun travel
section, or 100 Likes on Facebook, 100 new followers on Instagram or Twitter, or adding 100 new
subscribers to the organization’s online newsletter.
Timetable
When will your project be up and running (implementation date)?
Is there a prototype or test phase? How long will that be, and when will it take place?
Budget/Anticipated Costs
Personnel – if new staff must be hired, what will they be paid?
Equipment costs – are you renting or buying?
Facilities costs – rent, for example, or renovating an existing space belonging to the company
Marketing and advertising costs
Explain what you will charge the public if your idea is to offer a new product or service.
Benefits
As a result of implementing your idea, what are the additional benefits for your company or organization?
Examples: increased public awareness, goodwill generated within local community, reduction of carbon
footprint, better use of existing resources, better public safety, positive media coverage, etc. Use
persuasive writing techniques to convince the decision-maker that your idea is workable, affordable,
relatively easy to implement, and will benefit the company or organization in various ways, not just
financially. Include an appeal to logic, an appeal to emotion, and if possible, an appeal to authority.
Conclusion
Restate the problem/opportunity described in the introduction. Restate why your proposal solves that
problem or makes the most of that opportunity. Create confidence that you are capable of making this
proposal come to life. End on a positive note with a call to action. What should happen next? Will you
follow up with an email or phone call or meeting?
Grading Sheet/CMNS 354

Proposal: Worth 25%
Proper formatting of proposal, with 2 marks

title page and subheadings
Introduction & Background/Problem 3 marks

Statement: summarized problem or
opportunity; explained purpose of
proposal; identified your role
Proposed Plan: described idea in 6 marks

sufficient detail; included goals and
objectives; identified target audience
for this new business, activity or
service.
Timetable and Budget: Included a 2 marks

reasonable start date. Identified all
costs associated with proposal;
offered reasonable estimate of costs.
Explained what you will charge the
public.
Benefits & Conclusion: how will the 2 marks

organization benefit from your
proposal? What should happen next
(call to action)?
Used persuasive writing style, 5 marks

incorporating appeals to logic,
authority and emotion
Correct grammar, punctuation, 5 marks

spelling, word choice, syntax,
sentence variety, and positive
language.
TOTAL out of 25 /25

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CMNS 354

Background or Problem Statement

Grading Sheet/CMNS 354

Proper formatting of proposal, with 2 marks

Introduction & Background/Problem 3 marks

Proposed Plan: described idea in 6 marks

Timetable and Budget: Included a 2 marks

Benefits & Conclusion: how will the 2 marks

Used persuasive writing style, 5 marks

Correct grammar, punctuation, 5 marks

TOTAL out of 25 /25

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