Week 3 Planning and Conceptualizing Social Advocacy

Planning and
Conceptualizing
z
Social Advocacy
z
 ICT serves as the steppingstone for the economic, social,
industrial growth and development of the first world
countries around the globe. Thus, ICT is generally seen
as an advantageous instrument to provide better and
cheaper ways of communication and promote changes
that to enables the generation of new knowledge and
equipping the people with the relevant skills needed.
Hence, ICT projects undergoes deep research, inquiry
and studies before implemented that is why planning and
conceptualizing are vital for any projects.
Planning
z and Conceptualizing the Content
 Always start with the ends in mind. Generate your own
ideas about content and identify various opportunities
based on your target audience. Have a clear plan of
actions, responsibilities, work requirements, timeframe
and budget if needed. Set a SMART goal to target.
z
SPECIFIC
(What do you want to do or want to achieve?) Set
a real goal that is direct, detailed and meaningful.
Make sure that your goals are focused and can
identify a concrete outcome. Your goal will be at
risk or vague without the specifics of the goal,
because knowing what you wanted to achieve is
knowing the leverage to success.
z
MEASURABLE
(When will you know when you reach it?
What are the signs of your success?) –
Make sure that you goal is trackable and
quantifiable. Defining your own definition of
“success” will aid you to estimate your
current achievement level on reaching your
specific goals.
z
ATTAINABLE
(Is it possible for you to reach your
goal?) Work towards a goal that is
challenging but possible and doable.
Check if you have the tools or
resources that will help you to achieve
and attain your goals.
z
REALISTIC
(Are your current skills enough to reach
your goal?) Knowing yourself is the key to
your success. Be honest with yourself and
know your capabilities and the things that
you cannot do. Be realistic toward your
goals as well as on your capacity to do.
z
TIME-BOUND
(When exactly do you plan to accomplish
it?) Give yourself a deadline. Every goal
should have a target date to finish. Having
deadlines motivates oneself to do more
efficiently and helps you to be focused in
reaching your goals.
CONCEPT
z
PAPER
z CONCEPT PAPER
 Concept papers are summaries of projects or

issues that contemplate interests, experience
and expertise that commonly serves as a
purpose of delivering an in-depth discussion of a
certain topic that a person has a strong position
on.
z CONCEPT PAPER
 Concept paper can also be used as a mainstream
educational tool to develop and to create solution to a
certain problem or issue. Moreover, concept paper
provides guidance for the implementation of a project,
concept paper carries and gives good practices,
viewpoint, advocacy, belief and values or other
correlated issues that needs and promotes action to be
taken in the future.
z CONCEPT PAPER
 Your concept paper can range from (2) two to (3) three
pages for a small research project to up to 20 pages for
immense research projects.
 For the formatting of concept paper it is suggested to
be the following: a) the font style should be formal such
as Times New Roman, Garamond, Baskerville or similar
Serif typefaces.; b) the line and paragraph spacing
should be in double space; and c) the font size should
be at 12 points.
z KEY POINTS on making your
CONCEPT PAPER
 1. Rise with a concept topic or idea that you are
genuinely interested.
 2. Write down the questions associated the topic
or idea you have chosen.
 3. Create a possible solution from each of the
questions that you have developed.
z KEY POINTS on making your
CONCEPT PAPER (cont’n)
 4. Classify what kind of data you need that

will answer your questions and identity
how will gather the information needed.
 5. Identify how you will analyze, interpret,
and present the overall data you gathered.
ELEMENTS
z OF A CONCEPT PAPER
(For Social Advocacy)
 1. Title Page – The title of your concept paper will serve a
lot in terms of getting the audience interest, so make sure to
have a short but a catchy and interesting title of your
chosen topic. The title of your project or concept paper should
also give a fully overview of what the concept paper is all
about and what are the things you are resounding out about.
In creating your title make sure stick to the main point of the
chosen topic and use relevant, easy-to understand word and
avoid being wordy. Title page usually in the form of question.
ELEMENTS
 2. Introduction - This element of concept paper
serves as the most important part of your concept paper.
You must keep on pursuing an adding value to convince
the reader about your project’s mission and vision. This
part of your concept paper should detail your mission or
goal and the vision or dream you have in taking up this
concept paper. You need to elaborate and identity it by
providing them the urge of solving an existing problem
and to provide meaningful insights of your project.
ELEMENTS
 2. Introduction (cont’n)
Your introduction should also contain the following: a) the

clear problem you wanted to solve; b) why did you like to
investigate under this study. c) how your research or
concept paper would be helpful for others; and d) what are
the clear evidence that your study is beneficial and
necessary to be discussed. Lastly, what making your
introduction critical is that making it you need to make a
clear and good impression to the possible readers.
ELEMENTS
 3. Purpose – This element of concept paper includes
the reasons why your chosen project or advocacy
campaign is worth all the time effort and money.
You need to make a strong atmosphere of purpose.
Your purpose should not only be to prove your right,
but it is more about on how you can help other people
in the purpose of your chosen concept paper.
Remember your main purpose here is to bring
something good and create an impact for a change.
ELEMENTS
 4. Description - This element of concept paper includes all
the necessary information, data and details about your
project. This element talks about the steps and procedure
on how you will do things properly. It also expounds the
methods and plans on how you will answer the problems of
the concept and in revealing the efficacy of your solution to
the problems. This element also involves ways on how you
will process your concept into a clear technique of the
production of concrete solution in harmonious purpose that
will lead to the creation of a successful project or advocacy.
ELEMENTS
 5. Support – This element of concept paper contains

your budget needed for the project. Every project
needed funds to be published and materialized their
certain cause, thus support from a sponsor/s necessary
to be consider. Remember that support does not only
means monetary things, but it can also be as moral
support from your friends, relative and among others,
depending on the topic or cause who have chosen.
ELEMENTS
 6. Contact Information – The element of

concept paper that includes information on
how the you can be contacted. These includes
the following (but not limited to): a) name/s of the
creator/s, b) address, c) phone or telephone
number, d) email address, and e) website.
 Directions:
z Create your own Concept Paper ACTIVITY
composed of (2) two to (3) three pages that
discusses your school-based or local cause or issue
related to your specific professional tracks and that
will serve as your proposed Social Advocacy. Your
concept paper should show the following elements of
a concept paper as follows: (Encode your output in
A4 size bond paper)
 Title  Description
 Introduction  Support
 Purposes  Contact Information

Week 3 Planning and Conceptualizing Social Advocacy

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Planning and

 Concept papers are summaries of projects or

 4. Classify what kind of data you need that

Your introduction should also contain the following: a) the

 5. Support – This element of concept paper contains

 6. Contact Information – The element of

 Purposes  Contact Information

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