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I’ve asked some of the best creators on YouTube, “How do you write such
great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great
titles and save time.
Btw, if you want to save more time and use a title generator that uses all the
titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Not In Here
https://creatorhooks.com/the-youtube-tip-that-changed-my-life/ 1/11
21/02/2024, 10:05 The YouTube Tip That Changed My Life - Creator Hooks
Negativity – “Banned” brings drama and controversy to this title and grabs
people’s attention.
Curiosity – This opens a loop and makes you wonder what this instrumental is.
Epic – The word “Only” makes this instrumental feel more special and epic.
How you can use this framework: Tell your audience about the only thing
banned in a place.
Priestly Paradox
https://creatorhooks.com/the-youtube-tip-that-changed-my-life/ 2/11
21/02/2024, 10:05 The YouTube Tip That Changed My Life - Creator Hooks
Curiosity – This opens a loop and makes you wonder what this bible verse is.
There’s also contrast between “bible verse” and “throat-punched me”, which
builds even more curiosity.
How you can use this framework: Tell your audience about something that
dramatically surprised you.
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Fake Fotos
https://creatorhooks.com/the-youtube-tip-that-changed-my-life/ 4/11
21/02/2024, 10:05 The YouTube Tip That Changed My Life - Creator Hooks
Negativity – People love drama and this title promises a lot of it.
Curiosity – The thumbnail makes you wonder what’s circled and what
somebody did to cheat in this photo, so you’ve got to click to find out.
How you can use this framework: Tell your audience about people in your
niche who got caught cheating, and in the thumbnail show a specific, but not
quite clear thing someone did to cheat.
Winter Whoopsies
https://creatorhooks.com/the-youtube-tip-that-changed-my-life/ 5/11
21/02/2024, 10:05 The YouTube Tip That Changed My Life - Creator Hooks
List – Lists make videos feel more tangible (you know exactly what the video
will be about) and they add some curiosity.
Negativity – This title leverages people’s fear of making mistakes. Plus, it’s
about a difficult time to camp — “7 Mistakes Beginners Make Camping In
Beautiful Weather” probably wouldn’t do as well.
Beginners – Calling out beginners works so well because beginners are the
biggest subset of any audience and they’re usually the most eager to learn.
https://creatorhooks.com/the-youtube-tip-that-changed-my-life/ 6/11
21/02/2024, 10:05 The YouTube Tip That Changed My Life - Creator Hooks
How you can use this framework: Tell your audience about mistakes
beginners make when doing a tough activity when it’s trending most.
Empty Air
Title: STOP Throwing Away Aerosol Spray Cans With No AIR! How To Recharge,
Save And Fix It! DIY
Negativity – This title starts with a warning against doing something most
people do.
https://creatorhooks.com/the-youtube-tip-that-changed-my-life/ 7/11
21/02/2024, 10:05 The YouTube Tip That Changed My Life - Creator Hooks
Desire – This title finishes by helping the audience get something they want.
How you can use this framework: Tell your audience to stop doing
something that they think makes sense to do, and offer them a better solution
to get what they want.
https://creatorhooks.com/the-youtube-tip-that-changed-my-life/ 8/11
21/02/2024, 10:05 The YouTube Tip That Changed My Life - Creator Hooks
Why this flopped: There are a few things this creator could’ve done to make
this packaging better:
The biggest opportunity is to make the thumbnail and title work better
together.
The title sparks a question (“What did he find?”), but it feels like the thumbnail
answers it with the image of the big furry bull/yak thing.
Instead of having the bull/yak, there could’ve been an arrow pointing to the
city with text like, “So Weird” or something to make you wonder what he
found.
The title also could’ve been a little punchier. I don’t like using “one of the” in
titles.
Extreme things work well on YouTube and “one of the” waters that down.
In this title, instead of “One of the Smallest Countries in the World”, I would’ve
said “Europe’s Smallest Country”.
If that doesn’t make sense or isn’t true, then I’d either try to put it in a different
category or try a different angle.
Hope you enjoyed this week’s edition and if you know a fellow creator who
needs help writing better titles, please send them to creatorhooks.com.
– Jake
https://creatorhooks.com/the-youtube-tip-that-changed-my-life/ 9/11
21/02/2024, 10:05 The YouTube Tip That Changed My Life - Creator Hooks
(@jthomas__ on Twitter)
P.P.S. If you want to see all of the videos from Creator Hooks in one place,
check out Creator Hooks Pro.
Search …
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